The online real estate marketplaces industry in the Nordics is rapidly evolving, enabling seamless property transactions and enhancing transparency between buyers and sellers. Companies in this sector range from robust platforms facilitating home sales and rentals to niche services targeting specific audiences, such as temporary housing or property management. With increasing digitalization and a growing emphasis on sustainability, the industry is set to integrate advanced technologies like AI and blockchain. This shift is also driving innovative solutions, making real estate transactions more efficient and accessible in countries like Sweden, Norway, Denmark, and Finland.

In 2024, a notable group of investors made their mark in the Nordic online real estate marketplace sector. Among them are venture capitalists and private equity firms, with headquarters spread across major cities like Stockholm and Oslo. Size-wise, the investors range from small teams to large corporate entities, totaling notable investments across various growth stages. Founded mainly between the mid-20th century and the 2000s, these firms have adapted to changing market needs, with Kinnevik and EQT Group leading the charge with their substantial investment activities this past year.

Top 14 Online Real Estate Marketplaces Investors in the Nordics

1. Schibsted

• Website: schibsted.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1839
• Headcount: 5001-10000
• Number of deals in 2024: 3
• LinkedIn: schibsted-asa

Schibsted Media Group, founded in 1839 and based in Oslo, Norway, is a corporate investor primarily focused on the digital marketplace sector. With a workforce of 5001-10000 employees, Schibsted has transitioned from its historical roots in publishing to empower users through various digital services. The company has made significant strides in the online real estate marketplace through strategic acquisitions. Notably, in January 2017, Schibsted Spain acquired Habitaclia.com, a leading real estate portal in Spain, which bolstered its leadership in the Spanish real estate sector. This acquisition was expected to enhance Schibsted Spain's total business by 8%, reflecting its growth strategy in real estate. Additionally, in July 2020, Schibsted ASA acquired Oikotie, an online classifieds business in Finland, for EUR 185 million, further solidifying its presence in the Finnish online marketplace, including real estate. These transactions highlight Schibsted's active role in the online real estate marketplace industry, making it a significant investor in this space.

2. Kinnevik

• Website: kinnevik.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1936
• Headcount: 11-50
• Number of deals in 2024: 10
• LinkedIn: investment-ab-kinnevik

Kinnevik is a Stockholm-based investment company founded in 1936, focusing on partnering with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech. They provide both capital and operational support to help companies scale and create long-term value. Notably, Kinnevik has made significant investments in online marketplaces, such as Quikr, which raised substantial funding in multiple rounds, and Avito, a leading online classifieds platform in Russia. These investments highlight Kinnevik's commitment to redefining industries and addressing global challenges through strategic investments in the marketplace sector, which encompasses online real estate.

3. VNV Global AB

• Website: vnv.global
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1996
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: vostok-new-ventures-ltd

VNV Global AB is a venture capital investment firm based in Stockholm, Sweden, founded in 1996. The firm focuses on providing capital and expertise to innovative companies across various sectors, including Mobility and Digital Health. VNV Global aims to support mission-driven entrepreneurs in developing scalable and sustainable business models, emphasizing long-term profitability and strong market positions. Notably, VNV Global has invested in several online real estate marketplaces, including Zameen.com, which raised $9 million in a Series B funding round in September 2015, and Shwe Property, a leading property portal in Myanmar, which raised $3 million in its Series B funding round in August 2019. These investments highlight VNV Global's engagement in the online real estate sector, showcasing their interest in supporting platforms that facilitate property transactions and market growth.

4. EQT Group

• Website: eqtgroup.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across various sectors and geographies. Notably, EQT has made significant strides in the online real estate marketplace sector, acquiring Casa.it in September 2020, a leading Italian real estate portal. In August 2024, EQT Private Capital Asia acquired PropertyGuru Group, a major online property marketplace in Southeast Asia, for approximately USD 1.1 billion, marking a significant investment in the digital real estate space. Additionally, EQT IX's acquisition of idealista, a leading online real estate classifieds platform in Southern Europe, for EUR 1.3 billion further underscores their strategic focus on online real estate marketplaces. These transactions highlight EQT's active role in shaping the future of online real estate platforms and their commitment to this sector.

5. Verdane

• Website: verdane.com
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments in technology-enabled companies, providing capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance their market position and operational efficiency. Notably, Verdane has invested in Wunderflats, a Berlin-based platform for temporary furnished housing, raising $21 million in growth funding to expand its operations across Europe. Additionally, they have invested in Blinto, an online auction platform for used heavy machinery, showcasing their interest in digital platforms. These transactions highlight Verdane's engagement in the online marketplace sector, particularly in real estate-related ventures.

6. Heartcore Capital

• Website: heartcore.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm founded in 2007 and based in Copenhagen, Denmark. The firm specializes in investing in early-stage technology companies, providing both capital and strategic guidance to entrepreneurs. Heartcore has a global investment approach, focusing on building long-term relationships with founders. Notably, Heartcore has participated in significant funding rounds for companies in the online real estate marketplace sector, including Zefir, which raised over $34 million across multiple funding rounds to simplify home-selling processes, and Exporo, a German real estate investment platform that has raised substantial capital to expand its offerings and international presence. These transactions highlight Heartcore's active role in supporting innovative solutions within the real estate industry.

7. Lifeline Ventures

• Website: lifelineventures.com
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2009
• Headcount: 1-10
• Number of deals in 2024: 14
• LinkedIn: lifeline-ventures

Lifeline Ventures is a venture capital firm based in Helsinki, Finland, founded in 2009. The firm specializes in early-stage investments, providing financial backing and advisory services to resilient entrepreneurs across various sectors. Lifeline Ventures has been involved in several notable transactions, including a $2M investment in Blok, an AI-based real estate virtual retailer service, which aims to enhance the real estate shopping experience. They also led a seed funding round for Sharetribe, an online platform that facilitates marketplace transactions, and participated in funding rounds for Mjuk, a marketplace for buying and reselling used furniture. These investments highlight Lifeline Ventures' engagement in the online marketplace and real estate technology sectors, showcasing their commitment to supporting innovative startups in these areas.

8. Butterfly Ventures

• Website: butterfly.vc
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2012
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn: butterfly-ventures

Butterfly Ventures is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2012. The firm specializes in seed stage investments, particularly in deep tech startups, and emphasizes social and environmental impact. Butterfly Ventures actively engages with its portfolio companies to provide capital and strategic support, helping them navigate growth challenges and market entry. Notable transactions include investments in CubiCasa and Alpakka Media, both of which are relevant to the real estate sector. Additionally, their participation in GBuilder, a Finnish ConTech company, highlights their interest in the intersection of technology and construction, which is closely related to online real estate marketplaces. GBuilder raised funds for international expansion, indicating a focus on growth in the real estate technology space.

9. PropTech Farm

• Website: proptechfarm.com
• Type: Venture Capital
• Headquarters: Gothenburg, Västra Götaland, Sweden
• Founded year: 2021
• Headcount: 1-10
• LinkedIn: proptechfarm

PropTech Farm is a venture capital firm based in Gothenburg, Västra Götaland, Sweden, founded in 2021. The firm specializes in investments in real estate technology, focusing on supporting startups in the PropTech sector by providing both funding and strategic guidance. PropTech Farm operates primarily in the Nordics and Southeast Asia, with a mission to drive innovation and sustainability in the real estate industry. Notable transactions include their investment in Lazudi, a Thai proptech firm that raised $2 million to simplify the home buying and selling process in Thailand. They also invested in Propstreet, which raised $574,326 in a Pre-Seed round, and Pigello, which secured $474,720 in a Seed round. Additionally, they led a funding round for Allihoop, a Stockholm-based startup, which raised SEK 7.5 million for product development and expansion. These investments highlight PropTech Farm's active role in the online real estate marketplace sector.

10. Nordic Capital

• Website: nordiccapital.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 10
• LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in its portfolio companies. Nordic Capital has a strong focus on creating long-term value and sustainability in its investments, catering primarily to institutional investors seeking sustainable opportunities. Notably, Nordic Capital has been involved in significant transactions relevant to the online real estate marketplaces context, such as the acquisition of Ellos Group AB, a leading Nordic e-commerce group, and Jotex, a key player in the Scandinavian home textile and decoration market. These investments highlight their engagement in sectors that intersect with real estate, particularly in home shopping and e-commerce, which are integral to the online real estate marketplace landscape.

11. Visma

• Website: visma.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1996
• Headcount: 10001+
• Number of deals in 2024: 16
• LinkedIn: visma

Visma is a corporate investor based in Oslo, Norway, founded in 1996. It specializes in providing cloud-based accounting, payroll, invoicing, and HR solutions, primarily serving small and medium businesses as well as public sector organizations. With a strong presence in Europe and Latin America, Visma operates through a network of entrepreneurial companies, contributing to its innovative software offerings. Notably, Visma has made strategic acquisitions to enhance its capabilities in the real estate sector, including the acquisition of Agenteq Solutions Oy in 2018, which develops the Tampuuri property management software. This acquisition aims to strengthen Visma's offerings in real estate management software, showcasing its commitment to the online real estate marketplace industry. Additionally, Visma has been active in various other sectors, but its focus on real estate management software positions it as a relevant player in the online real estate marketplace space.

12. Bonnier Ventures

• Website: bonnierventures.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: bonnier-ventures

Bonnier Ventures is a Stockholm-based venture capital firm founded in 2013, operating as the investment division of the Bonnier Group. The firm focuses on providing capital and management support to promising companies in structurally growing industries, including healthcare, media, sustainability, fintech, and SaaS. Notably, Bonnier Ventures has made significant investments in the online real estate sector, particularly in Blok, a Helsinki-based company that raised $2 million to enhance its AI-based real estate virtual retailer service. This investment highlights Bonnier's commitment to fostering innovation in the real estate marketplace. Additionally, their diverse portfolio includes investments in various sectors, showcasing their strategic approach to identifying growth opportunities across different industries.

13. Industrifonden

• Website: industrifonden.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1979
• Headcount: 11-50
• Number of deals in 2024: 9
• LinkedIn: industrifonden

Industrifonden is a venture capital fund based in Stockholm, Sweden, founded in 1979. The firm specializes in investing in early-stage companies, particularly in the fields of Deep Tech, Life Science, and Transformative Tech. They provide financial support and strategic guidance to startups, helping them scale their innovative solutions. Notably, Industrifonden has made significant investments in the online real estate marketplace sector, including a Series A funding round for Adfenix, a Swedish real estate technology specialist that raised $6 million to enhance its cloud-based customer services for real estate agencies. Additionally, they participated in a funding round for Realforce, which focuses on simplifying marketing for the real estate industry. These investments highlight Industrifonden's commitment to fostering innovation within the real estate technology space, aligning with their goal of creating long-term value through partnerships with passionate founders.

14. Superhero Capital

• Website: superherocapital.com
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2015
• Headcount: 1-10
• Number of deals in 2024: 7
• LinkedIn: superhero-capital

Superhero Capital is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2015. The firm specializes in seed funding for software-driven startups in the New Nordics region, providing financial backing and strategic support to entrepreneurs. Their focus is on empowering founders and fostering innovation in the technology sector. Notably, Superhero Capital participated in the funding round for Mjuk, a marketplace for buying and reselling used furniture, which connects to the online real estate marketplace industry. Additionally, they have invested in various technology startups, including Builderhead, a ConTech startup focused on project management software for the construction industry, and Phaver, a Web3 social ecosystem. These investments reflect their commitment to supporting innovative solutions that can intersect with real estate and construction, further solidifying their relevance in the online real estate marketplace context.

Online Real Estate Marketplaces Insights: Key Investors in the Nordics

Investor	Headquarter	Size	Founded	Deals 2024
Schibsted	Oslo, Oslo, Norway	5001-10000	1839	3
Kinnevik	Stockholm, Stockholm, Sweden	11-50	1936	10
VNV Global AB	Stockholm, Stockholm, Sweden	1-10	1996	1
EQT Group	Stockholm, Stockholm, Sweden	1001-5000	1994	30
Verdane	Oslo, Oslo, Norway	51-200	1985	7
Heartcore Capital	Copenhagen, Denmark	11-50	2007	17
Lifeline Ventures	Helsinki, Uusimaa, Finland	1-10	2009	14
Butterfly Ventures	Helsinki, Uusimaa, Finland	1-10	2012	5
PropTech Farm	Gothenburg, Västra Götaland, Sweden	1-10	2021	0
Nordic Capital	Stockholm, Stockholm, Sweden	201-500	1989	10
Visma	Oslo, Oslo, Norway	10001+	1996	16
Bonnier Ventures	Stockholm, Stockholm, Sweden	1-10	2013	1
Industrifonden	Stockholm, Stockholm, Sweden	11-50	1979	9
Superhero Capital	Helsinki, Uusimaa, Finland	1-10	2015	7

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