The ecommerce fashion industry in Benelux is vibrant and rapidly evolving. It comprises a multitude of companies, including established brands and emerging startups that cater to diverse consumer preferences. These companies offer a range of products, from fast fashion to luxury items, communicated through innovative platforms. As digital shopping continues to gain traction, the sector is also leaning towards sustainability and personalized experiences. Noteworthy trends include the rise of social commerce and the integration of advanced technologies like AI for better customer engagement. The future seems bright as these shifts redefine shopping habits in this region.


The list features a mix of private equity firms, venture capitalists, and corporate investors, mainly headquartered in Amsterdam, Luxembourg, and Brussels. They range from larger organizations, such as CVC with thousands of employees, to smaller firms like SGH with just a handful. Founded between 1898 and 2019, these companies have actively participated in various deals within the ecommerce fashion sector in 2024. Overall, investors reflect the dynamic interest and robust growth potential of this segment, showcasing a range of investment strategies and focus areas.


Top 14 Ecommerce Fashion Investors in Benelux


1. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a leading investment firm specializing in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. Founded in 2005 and based in Luxembourg, CVC focuses on delivering sustainable value and growth through strategic investments. Notably, CVC has made significant investments in the fashion retail sector, including the acquisition of Debenhams in 2003, which is a major department store chain, and Grupo Cortefiel in 2005, a well-known fashion retailer. In 2010, they acquired a 98% stake in PT Matahari Department Store Tbk, Indonesia's largest department store, further solidifying their presence in the fashion retail market. More recently, in 2021, CVC completed an investment in A Bathing Ape (BAPE), supporting its global expansion, particularly in key markets like China, the U.S., and Europe. These transactions underscore CVC's active role in the ecommerce fashion industry.


2. Prosus Group

  • Website: prosus.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 10001+
  • Number of deals in 2024: 21
  • LinkedIn: prosus-group

Prosus Group is a global technology investor and operator based in Amsterdam, Netherlands, founded in 2019. The firm focuses on enhancing everyday life through technology across various sectors, including online classifieds, food delivery, payments, and education technology, serving over two billion customers worldwide. Notably, Prosus has made significant investments in the ecommerce fashion space, such as leading a $100 million Series B funding round for Fashinza, an AI-driven B2B marketplace for fashion brands and retailers. This investment aims to enhance supply chain technology and expand Fashinza's global presence. Additionally, Prosus has participated in multiple funding rounds for Meesho, a social commerce startup that connects sellers with customers, further showcasing their commitment to the ecommerce sector, including fashion.


3. Sofina

  • Website: sofinagroup.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1898
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: sofina

Sofina is a Brussels-based investment company founded in 1898, specializing in providing patient capital to growing businesses across various sectors, including telecommunications, consumer goods, and energy. The firm partners with entrepreneurs and family-owned businesses, offering strategic advice and long-term investment solutions to foster sustainable growth. Notably, Sofina has made significant investments in the ecommerce fashion sector, including a €25 million Series C funding round for Spartoo, a European online footwear and bag retailer, which has seen substantial growth and profitability in its core market. Additionally, Sofina invested in Privalia, a Barcelona-based private sales club, further emphasizing its engagement in the fashion ecommerce space. These transactions highlight Sofina's strategic interest in supporting and expanding ecommerce fashion businesses.


4. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a venture capital investment firm based in Brussels, Belgium, founded in 1995. The firm specializes in high-growth consumer brands across various sectors, including food, beverage, health, and technology. Verlinvest provides long-term capital and strategic advisory services to help brands scale and innovate. Notably, they have made significant investments in the ecommerce fashion sector, including a €32 million funding round for Global Fashion Group, which has a post-money valuation of €2.8 billion, and a $26 million investment in The Iconic, an Australian fashion portal. These investments highlight Verlinvest's commitment to the fashion ecommerce landscape, as they aim to enhance user experiences and expand brand offerings in the digital marketplace.


5. Fashion for Good

  • Website: fashionforgood.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: fashionforgood

Fashion for Good is a not-for-profit organization based in Amsterdam, founded in 2017, that aims to drive sustainable innovation in the fashion industry. They connect innovators with brands, retailers, and manufacturers to foster collaboration and promote sustainable practices. In 2021, they participated in a $2.7 million Seed Follow On investment for Reflaunt, a company focused on technology that supports the resale of fashion items, highlighting their involvement in the ecommerce fashion sector. Additionally, they were part of a $6 million Series A funding round for The Renewal Workshop, which focuses on circular fashion solutions. Their investments reflect a commitment to supporting sustainable practices within the ecommerce fashion industry, making them a relevant player in this space.


6. Mangrove Capital Partners


Mangrove Capital Partners is a venture capital firm based in Luxembourg, founded in 2000, that specializes in early-stage investments in innovative technology companies. They provide financial support and strategic guidance to entrepreneurs, particularly in sectors like digital health and education tech. However, they have also made notable investments in the ecommerce fashion industry, such as KupiVIP, which is Russia's leading online shopping club known for hosting private online flash sales of heavily-discounted fashion and accessories from numerous high-street and luxury brands. Mangrove Capital Partners also invested in Outfittery, a Berlin-based curated shopping startup, which raised significant funding for international expansion. These transactions highlight their involvement in the ecommerce fashion sector, complementing their broader investment strategy focused on technology.


7. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, but has also made notable investments in the fashion industry. Exor manages a diverse portfolio, including luxury brands such as Christian Louboutin, in which it acquired a 24% stake for approximately $643 million, aiming to enhance the brand's presence in markets like China. Additionally, Exor has invested in CARIUMA, a sustainable sneaker brand, and participated in the seed funding of VIAVIA, an ecommerce platform startup. These investments reflect Exor's commitment to enhancing value through strategic investments in the fashion and ecommerce sectors.


8. Sgh

  • Website: sghcapital.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: sghcapital

SGH Capital is a venture capital firm based in Luxembourg, founded in 2015. The firm specializes in investing in early and mid-stage disruptive companies across various sectors, including fintech and blockchain, while also showing a notable interest in the fashion industry. SGH has participated in several relevant transactions, including Finesse, a fashion trend prediction startup that raised $4.5 million, and Scentbird, a New York-based startup that offers a subscription service for fragrances, which raised a total of $3.8 million across multiple funding rounds. These investments highlight SGH's commitment to supporting innovative businesses in the ecommerce fashion sector, alongside their broader investment strategy.


9. Vendis Capital

  • Website: vendiscapital.com
  • Type: Private Equity
  • Headquarters: Machelen, Flanders, Belgium
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital has a strong focus on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Among their notable transactions in the fashion sector, they acquired Noppies, a brand known for maternity and children's clothing, and Petrol Industries, a Dutch fashion brand, as part of their €150 million second fund. Additionally, they have invested in L'Atelier d'Amaya, further showcasing their commitment to the fashion industry. These investments highlight Vendis Capital's strategic approach to fostering growth in the ecommerce fashion landscape.


10. Gilde Buy Out Partners


Gilde Buy Out Partners is a private equity firm based in Utrecht, Netherlands, founded in 1982. The firm specializes in investment management and business transformation services, focusing on providing growth solutions to mid-market businesses across Europe. Notable transactions include the acquisition of MBK Fincom (ProduceShop) in February 2022, a technology-driven e-commerce company, which highlights their engagement in the e-commerce sector. Additionally, they have made significant investments in various sectors, including luxury furniture with the Eichholtz Group, but their involvement in e-commerce through MBK Fincom positions them as a potential investor in the fashion e-commerce space.


11. Quadrivio Group


Quadrivio Group is a private equity firm based in Luxembourg, founded in 2000, specializing in investment management. The firm focuses on transforming small and medium-sized enterprises (SMEs) into small multinationals through specialized funds in various sectors, including Lifestyle, Industry 4.0, and Silver Economy. Quadrivio Group has made significant strides in the fashion industry, with notable transactions such as the acquisition of Dondup in March 2021 and a 70% stake in the French women's ready-to-wear brand Sessùn in September 2024. Additionally, they acquired a majority stake in Ferrante Brands, which owns the Filippo De Laurentiis label, aiming to enhance its wholesale channel and expand into international markets. These investments reflect Quadrivio's commitment to the fashion sector and its potential for growth in the ecommerce space.


12. HOWZAT Partners

  • Website: howzatpartners.com
  • Type: Venture Capital
  • Headquarters: Luxembourg
  • Founded year: 2006
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: howzat-media

HOWZAT Partners is a venture capital firm based in Luxembourg, founded in 2006. The firm specializes in investing in digital businesses and provides funding and strategic advisory services to early-stage companies. Their clientele primarily consists of entrepreneurs and startups seeking investment and guidance. Notably, HOWZAT Partners has been involved in significant transactions within the ecommerce fashion sector, including a Series A investment in ALEXANDALEXA, a prominent online retailer for children's fashion, raising over $2.3 million in December 2010. They also participated in the Series A funding of Bownty, a deal aggregator, and were involved in a financing round for Paper & Tea, a lifestyle brand that intersects with fashion. These transactions highlight HOWZAT Partners' engagement in the ecommerce fashion industry, reinforcing their relevance as an investor in this space.


13. Coty

  • Website: coty.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 1904
  • Headcount: 10001+
  • LinkedIn: coty

Coty Inc. is a global beauty company founded in 1904, headquartered in Amsterdam, Netherlands. It specializes in the development, manufacturing, and distribution of a wide range of beauty products, including fragrances, cosmetics, and skincare. Coty has made strategic acquisitions to enhance its portfolio, particularly in the ecommerce fashion context. Notable transactions include the acquisition of a 60% stake in Younique, a brand known for its direct-to-consumer sales model, and the purchase of Kylie Cosmetics for $600 million, which has a strong online presence and is a significant player in the beauty ecommerce market. Additionally, Coty has invested in KKW Beauty, further solidifying its commitment to brands that thrive in the ecommerce space. These investments reflect Coty's focus on innovative solutions that celebrate diverse beauty and its commitment to sustainability and inclusivity.


14. FNG Group

  • Website: fng.eu
  • Type: Corporate
  • Headquarters: Mechelen, Flanders, Belgium
  • Founded year: 2003
  • Headcount: 501-1000
  • LinkedIn: fng-group

FNG Group, founded in 2003 and based in Mechelen, Flanders, Belgium, is a corporate investor specializing in the fashion retail sector. The company operates under its own label 'Fred & Ginger' and has acquired several brands to enhance its portfolio. Notably, FNG Group acquired Claudia-Strater in 2012, which added to their fashion offerings. In 2019, they made a significant move by acquiring Ellos Group AB for approximately $258 million, marking their entry into the Scandinavian market. This acquisition not only bolstered their presence in the fashion retail space but also allowed them to expand into the rapidly growing online home decoration sector. FNG Group's focus on quality fashion products and their strategic acquisitions in the ecommerce domain position them as a relevant player in the ecommerce fashion industry.



Ecommerce Fashion Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CvcLuxembourg1001-5000200516
Prosus GroupAmsterdam, North Holland, Netherlands10001+201921
SofinaBrussels, Brussels, Belgium51-20018984
VerlinvestBrussels, Brussels, Belgium11-5019955
Fashion for GoodAmsterdam, North Holland, Netherlands11-5020173
Mangrove Capital PartnersLuxembourg11-5020005
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
SghLuxembourg1-1020153
Vendis CapitalMachelen, Flanders, Belgium11-5020093
Gilde Buy Out PartnersUtrecht, Utrecht, Netherlands11-5019820
Quadrivio GroupLuxembourg11-5020003
HOWZAT PartnersLuxembourg1-1020062
CotyAmsterdam, North Holland, Netherlands10001+19040
FNG GroupMechelen, Flanders, Belgium501-100020030


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