The luxury perfume brands industry in Benelux thrives on creativity and craftsmanship. Home to renowned brands and niche players, the sector offers captivating fragrances that reflect artistry and culture. Companies range from long-established giants with extensive portfolios to innovative startups focused on sustainable practices and personalization. Increasing consumer interest in unique scents and eco-friendly products is shaping the industry's future. Additionally, e-commerce and digital marketing strategies are becoming vital for reaching discerning customers. As the demand for bespoke and ethically produced fragrances rises, the Benelux region continues to attract investment and ambition, positioning itself as a vibrant hub for fragrance excellence.


The list features a mix of investors in the luxury perfume sector, including venture capital firms, private equity groups, and corporate investors. Based in key cities like Brussels, Amsterdam, and Luxembourg, these firms vary in size and investment strategies. Founded over recent decades, their activity in 2024 reflects a collaborative approach toward scaling innovative brands. Notably, some specialize in women-led companies, while others focus on luxury lifestyle sectors. This range of investors, with deal counts spanning from 0 to 26, paints a picture of a robust investment landscape in the Benelux luxury perfume world.


Top 8 Luxury Perfume Brands Investors in Benelux


1. Coty

  • Website: coty.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 1904
  • Headcount: 10001+
  • LinkedIn: coty

Coty Inc. is a prominent beauty company founded in 1904, headquartered in Amsterdam, Netherlands. The company specializes in the development, manufacturing, and distribution of a diverse range of beauty products, including fragrances, cosmetics, and skincare. Coty operates globally and is known for its commitment to sustainability and inclusivity. Over the years, Coty has made several strategic acquisitions to enhance its portfolio in the beauty sector. Notably, in 2010, Coty acquired Philosophy Beauty, a brand recognized for its luxurious fragrances and skincare products. In 2014, Coty further expanded its fragrance offerings by acquiring Bourjois, a brand with a rich history in cosmetics and perfumes. The acquisition of Kylie Cosmetics in 2019 for $600 million and the partnership to acquire a 60% stake in Younique in 2017 also reflect Coty's strategy to diversify its beauty portfolio, which includes luxury segments. Additionally, Coty's acquisition of OPI Products in 2010, while primarily focused on nail care, showcases its broader interest in beauty products. Overall, Coty's extensive experience and strategic acquisitions position it as a key player in the luxury perfume market.


2. Verlinvest

  • Website: verlinvest.com
  • Type: Venture Capital
  • Headquarters: Brussels, Brussels, Belgium
  • Founded year: 1995
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: verlinvest

Verlinvest is a venture capital investment firm based in Brussels, Belgium, founded in 1995. The firm specializes in high-growth consumer brands across various sectors, including food, beverage, health, and technology. They provide long-term capital and strategic advisory services to help brands scale and innovate. Notably, Verlinvest has invested in Juicy Chemistry, an organic skin and personal care brand, which raised $6.3 million in a Series A funding round led by Verlinvest. This investment highlights their commitment to the beauty and personal care market, which is closely related to the luxury perfume industry. Additionally, their portfolio includes diverse companies that prioritize consumer needs and sustainable practices, aligning with the values often found in luxury brands.


3. Exor N.V.

  • Website: exor.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 26
  • LinkedIn: exor_2

Exor N.V. is a holding company based in Amsterdam, Netherlands, founded in 2009. It operates across various sectors, including automotive, healthcare, and media, but has made significant strides in the luxury market. Notably, Exor acquired a 24% stake in the French luxury brand Christian Louboutin for approximately $643 million, aiming to enhance the brand's presence, particularly in China. Additionally, Exor became the majority shareholder of Shang Xia, a luxury brand owned by Hermès, for around €80 million. These strategic investments highlight Exor's focus on enhancing value through operational support and strategic investments in the luxury sector, making it a relevant player in the luxury perfume brands industry.


4. Vendis Capital

  • Website: vendiscapital.com
  • Type: Private Equity
  • Headquarters: Machelen, Flanders, Belgium
  • Founded year: 2009
  • Headcount: 11-50
  • Number of deals in 2024: 3
  • LinkedIn: vendis-capital

Vendis Capital is a private equity investment firm based in Machelen, Flanders, Belgium, founded in 2009. The firm specializes in consumer scale-ups, providing capital and strategic support to help businesses grow internationally and implement effective digitalization strategies. Vendis Capital focuses on collaboration with entrepreneurs to enhance market presence and achieve sustainable growth. Notably, in January 2024, Vendis Capital acquired a majority stake in Skins Cosmetics, a Dutch luxury niche beauty retailer with a presence in the Netherlands, Belgium, and South Africa, marking a significant investment in the luxury beauty sector. This acquisition aligns with their strategy of investing in consumer brands, further emphasizing their relevance in the luxury perfume market. Other transactions include investments in brands like Pink Gellac and Fatboy, showcasing their diverse portfolio in consumer-focused businesses.


5. Borski Fund

  • Website: borskifund.com
  • Type: Venture Capital
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: borskifund

Borski Fund is a venture capital fund based in Amsterdam, North Holland, Netherlands, founded in 2019. The fund is dedicated to investing in companies led by women or that cater to women, aiming to reduce the gender gap in venture capital. Borski Fund provides financial support and business advisory services to female entrepreneurs, leveraging its extensive network and experience to help these businesses grow and succeed. Notably, Borski Fund has invested in Parfumado, an online platform for discovering perfumes and beauty, which raised €3.2 million in a pre-series A round. This investment highlights Borski Fund's engagement in the luxury perfume sector. Additionally, they have participated in funding rounds for other companies, such as The Next Closet and Soft Revolt, which, while not directly related to perfumes, showcase their commitment to supporting women-led businesses in the fashion and beauty industries.


6. Quadrivio Group


Quadrivio Group is a private equity firm based in Luxembourg, founded in 2000, specializing in investment management. The firm focuses on transforming small and medium-sized enterprises (SMEs) into small multinationals through specialized funds in various sectors, including Lifestyle, Industry 4.0, and Silver Economy. Quadrivio Group's clients include institutional investors and family offices seeking tailored investment solutions. Notably, in April 2024, Quadrivio Group acquired a majority stake in Ferrante Brands, which owns the Filippo De Laurentiis label, aiming to enhance the brand's wholesale channel and expand into the US and Asia. This acquisition highlights their commitment to the luxury lifestyle sector. Additionally, they have made significant investments in other lifestyle brands, such as Dondup and Rougj, the latter being a natural cosmetics producer, which further demonstrates their interest in sectors related to luxury and personal care.


7. dsm-firmenich

  • Website: dsm-firmenich.com
  • Type: Venture Capital
  • Headquarters: Maastricht, Limburg, Netherlands
  • Headcount: 10001+
  • Number of deals in 2024: 3
  • LinkedIn: dsmfirmenich

dsm-firmenich is a for-profit company based in Maastricht, Limburg, Netherlands, operating primarily in the nutrition, health, and beauty sectors. The company provides a diverse array of products, including fragrances, nutritional supplements, and active pharmaceutical ingredients. As a venture capital investor, dsm-firmenich has been involved in several transactions that highlight its commitment to innovation and sustainability in the beauty industry. Notably, they have invested in companies like Momentous, a human performance company, and Rootine, which focuses on personalized nutrition. Although these investments are not directly in luxury perfumes, dsm-firmenich's expertise in fragrances and their active role in the beauty sector position them as a relevant investor in the luxury perfume brands market.


8. Globivest

  • Website: globivest.com
  • Type: Venture Capital
  • Headquarters: Mamer, Capellen, Luxembourg
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: globivest

Globivest is a venture capital firm based in Mamer, Capellen, Luxembourg, founded in 2016. The firm focuses on empowering early-stage startups that prioritize impact alongside profit, providing both funding and strategic support to entrepreneurs. Their portfolio is diverse, reflecting a commitment to innovative and scalable solutions. Notably, Globivest was involved in a transaction with Fleur Du Mal, a luxury brand that raised an undisclosed amount through a convertible note in November 2018. This investment highlights Globivest's interest in the luxury sector, particularly in brands that resonate with their values of innovation and impact.



Luxury Perfume Brands Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CotyAmsterdam, North Holland, Netherlands10001+19040
VerlinvestBrussels, Brussels, Belgium11-5019955
Exor N.V.Amsterdam, North Holland, Netherlands11-50200926
Vendis CapitalMachelen, Flanders, Belgium11-5020093
Borski FundAmsterdam, North Holland, Netherlands1-1020193
Quadrivio GroupLuxembourg11-5020003
dsm-firmenichMaastricht, Limburg, Netherlands10001+3
GlobivestMamer, Capellen, Luxembourg1-1020161


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