The home decor manufacturing industry in the Nordics combines innovation with craftsmanship to create appealing living spaces. Companies in this sector range from large manufacturers producing furniture and textiles to smaller niche players focusing on sustainable designs. Notably, sustainability and digital transformation drive the industry's growth, with a rising demand for eco-friendly products and e-commerce solutions. The sector is pivoting towards customization, catering to consumer preferences for unique home decor items. As Nordic design maintains its high status globally, the industry is poised for continuous progression, fostering both creativity and practicality in home interior solutions.


The investment scene for home decor manufacturing in the Nordics showcases various player types including private equity and venture capital firms. With headquarters mainly in Stockholm and Oslo, these investors vary widely in size, from small teams of 11-50 to large firms with thousands of employees. Founded mostly in the 1990s and early 2000s, they have collectively participated in numerous deals, with notable activity in 2024 reflecting a strong interest in this sector. Investors like Litorina and Kinnevik stand out for their involvement in elevating Nordic home decor brands.


Top 13 Home Decor Manufacturing Investors in the Nordics


1. Verdane

  • Website: verdane.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1985
  • Headcount: 51-200
  • Number of deals in 2024: 7
  • LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments, primarily targeting technology-enabled companies. Verdane provides capital and hands-on support to help businesses scale, with a focus on digitalization and decarbonization trends. Notably, Verdane has invested in several companies relevant to the home decor manufacturing industry, including Hem, a design company that secured $5M in funding led by Verdane. They also acquired Confident Living and have been involved in funding rounds for RoyalDesign, Premium.xl, and Desenio, indicating a diverse portfolio that includes lifestyle and design-oriented businesses.


2. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Among its notable transactions, Almi has invested in Resize Design, a company that could be relevant to the home decor sector due to its focus on design. Additionally, Almi has participated in various funding rounds for innovative companies like Altered, which, while primarily a manufacturer of a smart water nozzle, indicates Almi's interest in supporting technology-driven design solutions. This diverse investment portfolio suggests that Almi is open to exploring opportunities in the home decor manufacturing space, even if it does not exclusively focus on it.


3. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is an investment company based in Stockholm, Sweden, founded in 1936. It partners with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech, providing capital and operational support to help these companies scale and create long-term value. Notably, Kinnevik has made significant investments in the home decor manufacturing context, including funding rounds for Home24, a prominent online home furnishings retailer, and WestWing, an e-commerce company specializing in home decor. Additionally, they have invested in Mobly, a Brazilian home furnishings site, further showcasing their engagement in the home decor industry. These transactions highlight Kinnevik's strategic interest in redefining industries and addressing global challenges through their investments.


4. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made significant investments in the home decor manufacturing sector, including the acquisition of Flying Tiger Copenhagen in 2013, a company known for its unique home decor and lifestyle products. Additionally, they have invested in Japan Home Center, which operates in the home improvement and decor space. These transactions highlight EQT's commitment to the home decor industry, alongside their broader investment strategy.


5. Nordic Capital

  • Website: nordiccapital.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1989
  • Headcount: 201-500
  • Number of deals in 2024: 10
  • LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in portfolio companies. Nordic Capital has a strong focus on creating long-term value and sustainability in its investments. Notably, they have been involved in significant transactions within the home decor manufacturing context, such as the acquisition of Jotex, a prominent player in the Scandinavian home textile and decoration market, for €275 million in 2013. Additionally, they reacquired Ellos Group, a leading Nordic e-commerce group that includes home decor products, in 2022 after previously owning it until 2019. These transactions highlight Nordic Capital's engagement in the home decor sector, alongside their broader investment strategy.


6. Litorina

  • Website: litorina.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1998
  • Headcount: 11-50
  • LinkedIn: litorina

Litorina is a private equity investment firm based in Stockholm, Sweden, founded in 1998. The firm specializes in private equity investments in Nordic niche market-leading companies, focusing on well-managed, profitable businesses in the business services and consumer sectors. Litorina partners with management teams and entrepreneurs to provide capital, strategic guidance, and operational support to drive growth and value creation. Notably, Litorina has made significant investments in the home decor manufacturing context, including the acquisition of ECO-Boråstapeter, a leading wallpaper manufacturer, and CarpetVista, a prominent online carpet retailer. These transactions highlight Litorina's commitment to the home decor industry and its strategy of investing in companies that enhance consumer living spaces.


7. FSN Capital Partners

  • Website: fsncapital.com
  • Type: Private Equity
  • Headquarters: Oslo, Oslo, Norway
  • Founded year: 1999
  • Headcount: 51-200
  • LinkedIn: fsn-capital

FSN Capital Partners is a private equity investment firm based in Oslo, Norway, founded in 1999. The firm specializes in managing investments across diverse sectors, including services, green transition, industrials, and technology, with a strong emphasis on driving growth and transformation in its portfolio companies. FSN Capital has made significant investments in the home decor manufacturing space, particularly through their acquisitions of Fibo-Trespo and Respatex International, which are known for producing decorative panels and related products. These acquisitions highlight FSN Capital's commitment to the home decor industry, showcasing their strategy to partner with companies that have potential for sustainable growth and innovation. Their investment in bygghemma, a home improvement and decor retailer, further emphasizes their engagement in the home decor market.


8. Nobia

  • Website: nobia.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1996
  • Headcount: 1001-5000
  • LinkedIn: nobia-ab

Nobia AB, founded in 1996 and based in Stockholm, Sweden, is a prominent kitchen furniture manufacturer specializing in custom built-in kitchens and related products. The company serves both consumers and businesses, providing comprehensive kitchen design and installation services across several European countries. Nobia has a strong brand portfolio and is committed to delivering high-quality kitchen solutions. Notably, Nobia has made several strategic acquisitions to bolster its market position, including the acquisition of Superfront, a Sweden-based e-retailer specializing in kitchen and storage design, which enhances Nobia's e-commerce and digital marketing capabilities. Additionally, Nobia acquired Magnet Ltd, a company focused on kitchen and bathroom solutions, for approximately 110 million USD, and has also acquired Norema AS and Novart Oy, further expanding its footprint in the home decor manufacturing industry.


9. Fiskars Group


Fiskars Group is a consumer goods manufacturer based in Espoo, Uusimaa, Finland, with a history dating back to 1649. The company is known for its design-driven brands in gardening, cooking, and home products, offering a variety of high-quality tools and lifestyle products aimed at enhancing everyday living. Fiskars Group has made several strategic acquisitions to strengthen its position in the home decor manufacturing industry. Notably, they acquired the Iittala Group, a Finnish design company, which bolstered their presence in the Nordic housewares market. In 2015, they expanded their portfolio by acquiring the WWRD group, which includes luxury brands such as Waterford and Wedgwood, enhancing their market position in the U.S. and Europe. Most recently, in 2023, Fiskars acquired the Danish luxury lifestyle brand Georg Jensen, further increasing their share of luxury brands in net sales. Additionally, their acquisition of Royal Copenhagen in 2012 added a renowned premium porcelain company to their portfolio, reinforcing their commitment to Scandinavian design. These transactions highlight Fiskars Group's active role in the home decor manufacturing sector.


10. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a focus on enhancing operational efficiency and sustainable growth for its partners. Notably, Altor has been active in the home decor manufacturing sector, having acquired companies such as Photowall and String Furniture through their initiative Network of Design (NOD). These acquisitions reflect their commitment to investing in the home decor space. Additionally, their investment in Aarke, a Swedish home appliance maker, further emphasizes their involvement in consumer products related to home decor. Altor's strategic investments aim to foster growth and innovation within the companies they partner with, making them a significant player in the home decor manufacturing industry.


11. Accent Equity


Accent Equity is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in investments in private Nordic companies, focusing on enhancing the value of its portfolio through strategic management and investment. Accent Equity has a diverse clientele across multiple sectors, benefiting from their expertise in investment management. Notably, they have made significant acquisitions in the home decor manufacturing context, including Cervera, acquired in March 2015, which specializes in home goods and decor. They also acquired Belid in December 2018, a company that produces decorative lighting, further solidifying their presence in the home decor sector. Their investment in EAST, announced in July 2021, indicates a focus on growth, which could also encompass home decor products. Overall, Accent Equity's strategic investments and focus on enhancing portfolio value position them as a relevant player in the home decor manufacturing industry.


12. Bygghemma

  • Website: bygghemma.se
  • Type: Corporate
  • Headquarters: Sweden
  • Founded year: 2006
  • Headcount: 201-500
  • LinkedIn: bygghemma

Bygghemma Sverige AB is a corporate investor based in Sweden, founded in 2006, and operates as an e-commerce retailer specializing in construction, home improvement, and gardening products. The company has a significant focus on DIY projects and home renovations, catering to consumers looking for a wide range of items, including building materials, tools, and home furnishings. Bygghemma has been active in the home decor manufacturing context through several key acquisitions: 1) In 2017, Bygghemma acquired WeGot, a home furnishing specialist, enhancing its competitive position in the market. 2) In 2021, it acquired Gartenmöbel Company, further diversifying its offerings in home decor. 3) The acquisition of Golvpoolen in 2017, a leading Nordic online flooring and bathroom retailer, demonstrates Bygghemma's commitment to strengthening its presence in the home decor and renovation sectors. These transactions highlight Bygghemma's strategic focus on expanding its footprint in the home decor market.


13. Procuritas

  • Website: procuritas.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1986
  • Headcount: 11-50
  • LinkedIn: procuritas-ab

Procuritas is a private equity investment firm based in Stockholm, Sweden, founded in 1986. The firm specializes in private equity and growth capital investments, partnering with entrepreneurs and business owners to provide capital and strategic guidance aimed at achieving market leadership. Procuritas has a diverse portfolio that spans various industries, including e-commerce and healthcare. Notably, they have made significant investments in the home decor manufacturing sector, acquiring companies such as Scandinavian Designs and Sofakompagniet ApS in 2017, which are both key players in the home decor market. Additionally, their acquisition of Zone Company Denmark A/S in 2006 highlights their interest in the interior products market, further emphasizing their involvement in home decor. Other acquisitions, such as Osby Glas and Lekolar, showcase their broader investment strategy while still maintaining a foothold in sectors related to home decor.



Home Decor Manufacturing Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
VerdaneOslo, Oslo, Norway51-20019857
AlmiStockholm, Stockholm, Sweden201-50019947
KinnevikStockholm, Stockholm, Sweden11-50193610
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
Nordic CapitalStockholm, Stockholm, Sweden201-500198910
LitorinaStockholm, Stockholm, Sweden11-5019980
FSN Capital PartnersOslo, Oslo, Norway51-20019990
NobiaStockholm, Stockholm, Sweden1001-500019960
Fiskars GroupEspoo, Uusimaa, Finland5001-1000016490
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
Accent EquityStockholm, Stockholm, Sweden11-5019944
BygghemmaSweden201-50020060
ProcuritasStockholm, Stockholm, Sweden11-5019860


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