The hair salon industry in Latin America is vibrant and rapidly evolving, catering to a diverse clientele across urban and rural areas. Salons offer a range of services from haircuts and coloring to specialized treatments and makeup. The industry sees both independent salons and larger chains thriving alongside beauty product suppliers, reflecting a growing trend towards holistic beauty services. In recent years, there’s been an uptick in demand for eco-friendly products and inclusive service offerings. Additionally, innovative solutions, such as digital booking and personalized care, are shaping the future, highlighting an exciting evolution fueled by both customer preferences and technology.


The investors listed here represent notable forces in the Latin American hair salon industry, with various types ranging from venture capital to private equity. Headquartered primarily in major cities like São Paulo and Bogotá, these firms vary in size, from small teams to larger organizations. Most have been established after 2010, showcasing a modern approach to investment. In 2024, the collective deal count reflects a solid interest in growth, with prominent players like Bossa Invest and Norte Ventures driving substantial capital into hair salon ventures, indicating a robust commitment to this sector.


Top 12 Hair Salon Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, while also supporting businesses in the beauty and hair salon industry. Notable transactions include investments in The Ten Spot Beauty Bars, which focuses on beauty services, and Madison Reed, a company that offers hair color products and services. These investments highlight Bossa Invest's engagement with the hair salon sector, alongside their broader focus on technology and innovation. The firm provides capital, strategic guidance, and access to a network of co-investors, aiming to empower entrepreneurs and foster growth in the startup ecosystem.


2. Igah, Ventures.

  • Website: igahventures.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: ebricks-ventures

Igah Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in seed and early-stage investments in innovative startups across various sectors, including technology, healthcare, and finance. Notably, Igah Ventures has invested in beauty-related companies such as 3,2,1 Beauty, which raised an undisclosed amount in March 2020, and Lilly Estética, which also raised an undisclosed amount in March 2021. These investments reflect the firm's commitment to fostering growth and innovation in the beauty industry, making them a potential partner for hair salon ventures.


3. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups primarily in the technology sector, offering consulting services, educational materials, and investment management to help entrepreneurs navigate the challenges of building and scaling their businesses. Notably, Norte Ventures participated in a significant transaction involving Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million in a pre-seed round led by prominent investors. This involvement highlights their interest in the beauty and hair salon industry, alongside their broader focus on empowering startups and fostering innovation in the Brazilian market.


4. Order VC

  • Website: ordervc.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: ordervc

Order Venture Capital is a venture capital firm based in Sao Paulo, Brazil, that specializes in investing in early-stage consumer goods companies. They provide capital, management consulting, and branding support to help these companies grow and establish strong market positions. Notably, Order VC has been involved in transactions such as Forever Liss, which raised an undisclosed amount in a venture round in January 2020, and CARE, which raised over $1.3 million in June 2022. These investments highlight their engagement in the beauty and personal care sector, which is closely related to the hair salon industry, making them a relevant player in this space.


5. Grupo Pegasus


Grupo Pegasus is a private equity firm based in Bogota, Colombia, founded in 2000. The firm develops, manages, and invests in a diverse range of enterprises across Latin America, focusing on sectors such as real estate development, retail operations, and technological solutions. Notably, Grupo Pegasus has invested in Blush-Bar Beauty, which raised $10 million in a venture round in September 2019, indicating their involvement in the beauty and hair salon industry. Additionally, they have participated in other investments like Farmacity and Puppis, although these are not directly related to hair salons. Their comprehensive investment strategies and focus on quality products position them as a versatile investor in various sectors, including beauty.


6. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm is dedicated to investing in and supporting entrepreneurs across Latin America, providing both capital and strategic guidance to help startups navigate growth challenges. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, they have invested in Beleza na Web, which raised $10 million in Series B and $5 million in Series A, indicating their commitment to the beauty and personal care sector, which encompasses hair salon services. This involvement highlights their interest in businesses that cater to the beauty industry, aligning with the hair salon investment category.


7. Opera Ventures

  • Website: opera.ventures
  • Type: Venture Capital
  • Headquarters: Bogota, Bogota, Colombia
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: opera-ventures

Opera Ventures is a venture capital fund founded in 2021, based in Bogota, Colombia, that focuses on early-stage investments in technology companies across Latin America. The firm partners with passionate founders to provide funding ranging from $100k to $1M, along with expertise to help startups grow. Notably, Opera Ventures participated in a significant transaction involving Morado, a Colombian wholesale marketplace for beauty salons, which raised $5 million in a pre-seed round led by Tiger Global and H20 Capital. This investment highlights Opera Ventures' engagement in the beauty and hair salon industry, aligning with their mission to accelerate value creation in the region by supporting tech entrepreneurs. Additionally, they were involved in a seed round for Movet, although this transaction is less directly related to the hair salon sector.


8. Apex Partners


Apex Partners is an investment management and financial advisory firm based in Santo Antônio Do Canaã, Espírito Santo, Brazil. Founded in 2013, the firm offers a range of services including asset management, wealth management, and investment banking, catering to both individual and business clients. Apex Partners focuses on providing tailored financial solutions to help clients achieve their investment goals. In 2018, they were involved in a seed round investment in Singu, a company that operates in the beauty and wellness sector, which includes hair salon services. This transaction highlights their engagement in the hair salon industry, showcasing their capability and interest in this market.


9. Quartz


Quartz is a private equity firm based in Sao Paulo, Brazil, founded in 2020. They are a venture capital and growth equity fund that invests in high-growth companies across various industries. Their investment strategy emphasizes transparency and partnership, aiming to provide capital and strategic support to help businesses scale and navigate challenges. One notable transaction they were involved in is with Forever Liss, which raised an undisclosed amount in a venture round in January 2020. Forever Liss is known for its hair care products, which positions Quartz as an investor with relevance to the hair salon industry, despite their broader investment portfolio.


10. Latitud

  • Website: latitud.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 24
  • LinkedIn: latitude4

Latitud is a venture capital firm and startup accelerator based in Sao Paulo, Brazil, founded in 2020. It focuses on supporting tech founders in Latin America by providing funding, mentorship, and community resources to help startups scale and succeed. Latitud has been involved in various transactions, including a notable investment in Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million in a pre-seed round. This investment highlights Latitud's engagement with the beauty and salon industry, showcasing its commitment to fostering growth in sectors that intersect with technology and beauty.


11. FEMSA Ventures

  • Website: femsaventures.com
  • Type: Venture Capital
  • Headquarters: Chihuahua, Chihuahua, Mexico
  • Founded year: 2018
  • Headcount: 11-50
  • Number of deals in 2024: 4
  • LinkedIn: femsaventures

FEMSA Ventures is a Corporate Venture Capital firm based in Chihuahua, Mexico, founded in 2018. They specialize in investing in innovative startups and entrepreneurs across various sectors, including retail and technology, with a primary focus on the Latin American market. In 2022, they participated in a significant pre-seed round for Morado, a Colombian wholesale marketplace for beauty salons, which raised USD 5 million. This transaction highlights their engagement in the beauty and salon industry, showcasing their commitment to supporting businesses that cater to this market. FEMSA Ventures aims to provide funding and strategic partnerships to help businesses scale their solutions effectively.


12. Fen Ventures

  • Website: fenventures.com
  • Type: Venture Capital
  • Headquarters: Las Condes, Santiago, Chile
  • Founded year: 2012
  • Headcount: 1-10
  • Number of deals in 2024: 5
  • LinkedIn: fen-ventures

Fen Ventures is a venture capital firm founded in 2012, based in Las Condes, Santiago, Chile. They specialize in investing in early-stage startups within the Latin American tech sector, providing not only capital but also strategic support and networking opportunities to entrepreneurs. A notable investment by Fen Ventures is in AgendaPro, a Chilean startup that offers software solutions aimed at connecting beauty and wellness businesses to the digital world. This platform has been instrumental in digitizing services for SMEs, including hair salons, and has shown significant growth in online payments and sales for its users. Fen Ventures' involvement in multiple funding rounds for AgendaPro, including a $3.7 million Series A round in 2022, highlights their active role in supporting businesses that cater to the beauty industry, making them a relevant player in the hair salon investment space.



Hair Salon Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Igah, Ventures.Sao Paulo, Sao Paulo, Brazil11-5020112
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
Order VCSao Paulo, Sao Paulo, Brazil1-101
Grupo PegasusBogota, Bogota, Colombia11-5020000
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
Opera VenturesBogota, Bogota, Colombia1-1020212
Apex PartnersSanto Antônio Do Canaã, Espírito Santo, Brazil51-20020131
QuartzSao Paulo, Sao Paulo, Brazil1-1020200
LatitudSao Paulo, Sao Paulo, Brazil11-50202024
FEMSA VenturesChihuahua, Chihuahua, Mexico11-5020184
Fen VenturesLas Condes, Santiago, Chile1-1020125


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