The music video production industry in DACH, which comprises Germany, Austria, and Switzerland, is vibrant and innovative. It includes various players such as production companies, technology firms, and streaming services. These companies create and distribute visually compelling content that complements music, allowing artists to engage their audience effectively. With the rise of digital platforms, opportunities for creative collaborations and technology-driven solutions are growing. Increased investment in this sector signals a shift towards high-quality, personalized content, leading to innovative storytelling techniques and enhanced audience interaction, making music video production an essential part of an artist's marketing arsenal.


Investors in the DACH music video production space include a mix of corporate entities, venture capital firms, and private equity funds. These investors, primarily based in key cities like Berlin and Zurich, range in size from small teams to large organizations. Founded as early as 1999 to as recent as 2020, many have a keen focus on innovative technology startups. In 2024, these firms showcased their active engagements, with investments varying widely from 0 to 77 deals. Their varied expertise shows a growing interest in supporting vibrant startups within the music video world.


Top 12 Music Video Production Investors in DACH


1. Bmg


Bertelsmann Music Group (BMG) is a corporate investor based in Berlin, Germany, founded in 2005. BMG operates as a music publishing and record label company, providing services in music publishing and rights management. The company is dedicated to supporting artists and songwriters in promoting and distributing their music, ensuring they receive fair compensation. BMG has made several strategic acquisitions to bolster its presence in the music production sector, including the acquisition of X-Ray Dog Music, an independent production music library, and AXS Music, a French production music company. These transactions reflect BMG's commitment to expanding its production music division, which is integral to the music video production landscape. Additionally, BMG's acquisition of Zomba Music Group and S-Curve Records further demonstrates its influence in the music industry, allowing it to access a diverse roster of artists and enhance its offerings in mainstream pop and production music.


2. Bertelsmann Multimedia Gmbh


Bertelsmann Multimedia Gmbh, a corporate investor based in Neunkirchen, North Rhine-Westphalia, Germany, is part of Bertelsmann SE & Co. KGaA, a global media, services, and education company. Founded with a focus on providing high-quality content and innovative services, Bertelsmann operates across various sectors, including television, streaming, book publishing, and music production. Notably, Bertelsmann has made significant investments in the music industry, including the acquisition of Napster in 2002, which was a pivotal move in the digital music landscape. They also participated in a Series C funding round for JioSaavn in 2015, a prominent music streaming service in India. These transactions highlight Bertelsmann's commitment to the music sector, particularly in areas that intersect with music video production.


3. 468Cap

  • Website: 468cap.com
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 27
  • LinkedIn: 468cap

468 Capital is a venture capital firm based in Berlin, Germany, founded in 2020. The firm specializes in technology investments, focusing on backing founder-led startups in sectors such as AI, energy transition, and enterprise software. Notably, 468Cap has made significant investments in the music technology sector, including a $9 million seed round for Encore Music Technologies in February 2022 and an $8.2 million seed round for Turntable Labs in August 2024. These transactions highlight 468Cap's engagement with companies that are likely to influence the music industry, including music video production, by providing innovative solutions and technologies. The firm operates from dual headquarters in Berlin and San Francisco, reflecting its global investment approach and commitment to supporting entrepreneurs in navigating challenges and achieving growth in their markets.


4. Sictic

  • Website: sictic.ch
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2014
  • Headcount: 201-500
  • Number of deals in 2024: 77
  • LinkedIn: sictic

SICTIC is a not-for-profit organization based in Zurich, Switzerland, that connects smart money investors with innovative Swiss early-stage technology startups. Founded in 2014, SICTIC provides investment opportunities, networking events, and educational resources to facilitate the growth of startups and the investment community. Among their notable transactions, they have invested in Matchspace Music, which raised funds in a Pre Seed Round in 2021, indicating their engagement in the music industry. Additionally, they have participated in various other technology-focused investments, showcasing their commitment to supporting innovative ventures across different sectors.


5. TA Ventures

  • Website: taventures.vc
  • Type: Venture Capital
  • Headquarters: Frankfurt, Hesse, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: ta-ventures

TA Ventures is a venture capital firm based in Frankfurt, Hesse, Germany, founded in 2010. The firm specializes in early-stage technology startups across various sectors, including HealthTech and FinTech. They provide capital and strategic support to help startups grow in competitive markets. Notably, TA Ventures has invested in companies like Amuzed, which raised funds in a seed round, and Flashy, a Dubai-based visual content SaaS platform that secured pre-seed funding. These investments suggest a potential interest in visual content creation, which is relevant to music video production. Additionally, their involvement with Party.Space, which focuses on virtual events and NFTs, indicates a forward-thinking approach that could intersect with the music and entertainment industries. Overall, while their primary focus is on technology, their investments in visual content and entertainment-related startups suggest a possible alignment with music video production.


6. Atlantic Labs

  • Website: atlanticlabs.de
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2013
  • Headcount: 11-50
  • Number of deals in 2024: 13
  • LinkedIn: atlantic-labs

Atlantic Labs is a venture capital firm based in Berlin, Germany, founded in 2013. The firm is dedicated to supporting exceptional, mission-driven founders throughout their entrepreneurial journey. They invest in startups across various sectors, including climate tech, AI, and digital health, providing both capital and strategic guidance to help these businesses grow. Notably, Atlantic Labs was involved in the seed funding of SoundCloud in 2009, a significant player in the music industry, which showcases their interest in music-related ventures. Additionally, they participated in funding rounds for companies like Mobius Labs, which, while primarily focused on geospatial intelligence, indicates their engagement in technology sectors that could intersect with media and entertainment. However, their more recent investments, such as in Mago and Mimi Hearing Technologies, suggest a broader focus that may not specifically target music video production.


7. Verve Ventures

  • Website: verve.vc
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 25
  • LinkedIn: investiere-venture-capital

Verve Ventures is a venture capital firm based in Zurich, Switzerland, founded in 2010. The firm specializes in deep tech investments across Europe, providing funding and strategic support to science and technology startups. Their focus includes sectors such as climate tech, industrial technology, and health & bio. Notably, Verve Ventures has been involved in several transactions within the music industry, including investments in iMusician, which raised funds in multiple rounds from 2013 to 2015, and Groover, a music promotion platform that raised significant funding in 2021 and 2024. These transactions highlight Verve Ventures' engagement with innovative companies in the music sector, particularly those that support independent artists and promote music, thereby connecting them to the music video production landscape.


8. Serpentine Ventures

  • Website: serpentine.vc
  • Type: Venture Capital
  • Headquarters: Zurich, Zurich, Switzerland
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: swiss-startup-capital

Serpentine Ventures AG is a venture capital firm based in Zurich, Switzerland, founded in 2019. The firm specializes in managing investments in early-stage technology ventures, providing venture capital and investment management services to high net worth individuals, professional investors, and institutional clients. They leverage their extensive experience to help clients navigate the venture capital landscape and identify promising investment opportunities. Notably, Serpentine Ventures has been involved in transactions such as Mictic, a music wearables startup that raised $2.5 million in a seed funding round, indicating their interest in the music technology sector. Additionally, they have invested in PatchXR, which, while not directly related to music video production, showcases their focus on innovative technology ventures. Their portfolio reflects a willingness to engage with projects that may intersect with the music industry, making them a potential investor in music video production.


9. Best Nights VC

  • Website: bestnights.vc
  • Type: Venture Capital
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2018
  • Headcount: 1-10
  • LinkedIn: m-venture-gmbh

Best Nights VC is a Berlin-based venture capital firm founded in 2018, specializing in investments in consumer tech startups that enhance nightlife and entertainment experiences. They aim to bridge culture and technology to foster inclusive and sustainable communities. Notably, they participated in a seed investment round for un:hurd Music, an artist marketing platform, alongside notable figures like Kobalt founder Willard Ahdritz. This investment highlights their commitment to supporting innovative solutions within the music industry. Additionally, they have been involved in other ventures such as Hustle Sasa and SoundBoks, although these are less directly related to music video production. Their focus on enhancing social experiences positions them as a relevant player in the entertainment sector.


10. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. They specialize in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. Their collaboration with a community of angel investors enhances their investment strategy, making them a key player in the European venture capital landscape. Notably, b2venture has invested in IDAGIO, a music streaming service that raised $9.5 million in Series A funding in December 2017, indicating their engagement with the music industry. They have also participated in seed rounds for companies like Restorm and TargetVideo, which, while not directly related to music video production, demonstrate their interest in media and technology sectors that could intersect with music video production.


11. capiton

  • Website: capiton.com
  • Type: Private Equity
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn: capiton

capiton AG is a private equity firm based in Berlin, Germany, founded in 1999. The firm specializes in providing capital and strategic expertise to medium-sized companies in Germany, Austria, and Switzerland, focusing on growth financing, management buy-outs, and restructuring services. Notably, capiton acquired Magix Software, a company that develops video and music editing software, in May 2018. This acquisition highlights capiton's engagement in the media sector, particularly in tools that could be utilized in music video production. However, their primary investment focus remains on High-Tech Industrials and Healthcare & Lifescience sectors, which may limit their direct involvement in music video production projects.


12. OÖ HightechFonds

  • Website: hightechfonds.at
  • Type: Venture Capital
  • Headquarters: Linz, Upper Austria, Austria
  • Founded year: 2011
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: hightechfonds

OÖ HightechFonds is a venture capital fund based in Linz, Upper Austria, founded in 2011. The fund specializes in investing in technology-oriented startups during their market entry phase, providing both capital and economic consulting to help ambitious founder teams grow and internationalize. With a focus on scalable hardware and software products, OÖ HightechFonds acts as a bridge between regional business angels and larger national and international VC funds. Notably, they participated in a funding round for Fretello, an Austrian-based EdTech startup that raised approximately EUR 3 million. This investment is particularly relevant as Fretello aims to expand its learning offerings and form partnerships in the global music business, indicating OÖ HightechFonds' engagement with the music sector. Additionally, they have invested in Pixelrunner, although the details of that transaction do not directly relate to music. Overall, OÖ HightechFonds demonstrates a willingness to invest in ventures that may intersect with the music industry, particularly through technology.



Music Video Production Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
BmgBerlin, Berlin, Germany1001-500020050
Bertelsmann Multimedia GmbhNeunkirchen, North Rhine-Westphalia, Germany10001+3
468CapBerlin, Berlin, Germany11-50202027
SicticZurich, Zurich, Switzerland201-500201477
TA VenturesFrankfurt, Hesse, Germany11-5020105
Atlantic LabsBerlin, Berlin, Germany11-50201313
Verve VenturesZurich, Zurich, Switzerland11-50201025
Serpentine VenturesZurich, Zurich, Switzerland11-5020192
Best Nights VCBerlin, Berlin, Germany1-1020180
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
capitonBerlin, Berlin, Germany11-5019990
OÖ HightechFondsLinz, Upper Austria, Austria1-1020111


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