The dietary supplement industry in Latin America is vibrant and growing rapidly. Companies range from startups to established brands, offering vitamins, minerals, herbal products, and functional foods aimed at enhancing health and well-being. This industry is driven by increasing consumer awareness about health and wellness, leading to a surge in demand for natural and organic products. Innovations in food technology, driven by a focus on sustainability, are paving the way for personalized nutrition. With the market expected to expand significantly in the coming years, investors are increasingly keen to support this dynamic sector.


The investors in this list span various categories including venture capital and corporate firms, with a strong representation in Sao Paulo and Guadalajara. Founded between 1925 and 2022, these firms boast team sizes from 1 to over 10,000 employees. In 2024, they collectively engaged in numerous deals, reflecting a significant trend towards investing in health-related initiatives. Companies like Kaszek and Moriah Asset are at the forefront, showcasing the robust activity and commitment to advancing the dietary supplement market.


Top 12 Dietary Supplement Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, while also providing capital, strategic guidance, and access to a network of co-investors. In recent years, Bossa Invest has shown interest in the health and wellness space, participating in several transactions relevant to dietary supplements. Notably, they were involved in the pre-seed financing of Novos, a NYC-based longevity supplements brand, which raised $3.15 million to advance clinical research and develop a longevity-focused platform. Additionally, they invested in Good Health Company, which raised $5.2 million in a seed round, and Hone Health, which secured $5 million in seed funding. These investments reflect Bossa Invest's commitment to supporting health-oriented startups, making them a valuable player in the dietary supplement investment landscape.


2. Moriah Asset

  • Website: moriahasset.com.br
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: moriahasset

Moriah Asset is a corporate investor based in Sao Paulo, Brazil, founded in 2019. The firm specializes in technology and wellness, offering innovative tech solutions and health-related products aimed at health-conscious consumers and businesses. Their diverse portfolio includes healthy snacks and fitness-related services. Notably, Moriah Asset has made significant investments in the dietary supplement context, including a $2,000,000 investment in Naturanic in March 2024, which focuses on health products. They have also engaged in other ventures such as Desinchá and Power Focus, which, while not explicitly dietary supplements, align with their wellness-oriented strategy. Their commitment to enhancing health and wellness through technology positions them as a key player in the dietary supplement industry.


3. Kaszek

  • Website: kaszek.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across various technology-driven industries in Latin America. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, Kaszek has been involved in several transactions, including a significant investment in Liv Up, a Brazilian healthy foodtech startup. Liv Up raised $1.7 million in Series A funding from Kaszek in 2017, followed by a Series D round where Liv Up raised $35.8 million in 2021. These investments highlight Kaszek's interest in the health and wellness sector, particularly in companies that innovate in food technology, which is closely related to dietary supplements.


4. Veronorte

  • Website: veronorte.com
  • Type: Venture Capital
  • Headquarters: Sabanalarga, Antioquia, Colombia
  • Founded year: 2012
  • Headcount: 1-10
  • LinkedIn: veronorte

Veronorte is a venture capital firm based in Sabanalarga, Antioquia, Colombia, founded in 2012. The firm focuses on sustainable development in Latin America, investing in early and growth-stage companies across various sectors, including energy, agriculture, and healthcare. Notably, Veronorte has participated in significant funding rounds for companies like Nuritas, a biotechnology firm that has raised substantial capital for its innovative health solutions, which are relevant to the dietary supplement industry. Additionally, their investment in Viome, a company that focuses on health and nutrition, further highlights their engagement in sectors that intersect with dietary supplements. Veronorte's mission is to facilitate access to sustainable opportunities, helping businesses navigate the regional market effectively, which includes a focus on health and wellness initiatives.


5. Kptl

  • Website: kptl.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: inseed-investimentos

KPTL is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. With over 15 years of experience in the investment landscape, KPTL has made more than 124 investments, focusing on innovative startups across various sectors. Notably, KPTL has invested in Ages Bioactive, which raised $1,474,845 in a venture round in July 2022, indicating a direct involvement in the dietary supplement industry. Additionally, their investments in companies like NeuroUp and Omics Animal Biotechnology suggest a broader interest in health and wellness, which often overlaps with dietary supplements. KPTL provides not only capital but also strategic guidance to help these companies grow and succeed in their respective markets.


6. Santatera Capital

  • Website: santatera.com
  • Type: Venture Capital
  • Headquarters: Guadalajara, Jalisco, Mexico
  • Founded year: 2022
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: santatera-capital

Santatera Capital is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2022. The firm specializes in investments within the Food & Beverage industry, focusing on early-stage startups that are innovating in food products and technologies. Santatera Capital aims to provide capital and strategic support to help these businesses grow in a competitive market. In 2023, they participated in several notable transactions, including a Series A investment in Mezcla, a company recognized for its innovative nutrition bars, which raised $4 million. They also led a Seed funding round for Tia Lupita Foods, a brand focused on Mexican-inspired food products, which raised $2.6 million. These transactions highlight Santatera Capital's active role in the food sector, particularly in areas that intersect with dietary supplements.


7. Order VC

  • Website: ordervc.com
  • Type: Corporate
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: ordervc

Order Venture Capital is a venture capital firm based in Sao Paulo, Brazil, specializing in early-stage consumer goods companies. They provide capital, management consulting, and branding support to help these companies grow and establish strong market positions. Their clientele consists of entrepreneurs and businesses in the consumer goods sector, seeking to accelerate their development. Notably, Order VC has been involved in several transactions, including CARE, which raised $1,358,258 in 2022, indicating a potential interest in health-related products. Other investments include Enova Foods, Monama, Enjoy Snacks, and Forever Liss, which, while not explicitly dietary supplements, fall within the broader consumer goods category that could encompass health and wellness products.


8. Monashees

  • Website: monashees.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2005
  • Headcount: 11-50
  • Number of deals in 2024: 18
  • LinkedIn: monashees-capital

Monashees is a venture capital firm based in Sao Paulo, Brazil, founded in 2005. The firm specializes in investing in technology-based companies across Latin America, providing not only funding but also support in areas such as talent acquisition and fundraising. Among their notable transactions, they have invested in Fazenda Futuro, a Brazilian foodtech company that produces plant-based meat alternatives. This company has raised significant funding in multiple rounds, including a Series A round of $8.5 million in 2019, a Series B round of $21.3 million in 2020, and a Series C round of £42 million in 2021. These investments highlight Monashees' commitment to innovative food solutions that cater to health-conscious consumers, which is relevant to the dietary supplement market. Additionally, they have invested in Sami, a health-focused company, further demonstrating their interest in the health and wellness sector.


9. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. They specialize in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. In 2024, they have made 23 investments, showcasing their active role in supporting startups. Notable transactions include investments in Sami, which raised $1,227,000 in a seed round, and Plenna, a femtech company that has raised significant funding to expand its health services. While their current portfolio does not explicitly highlight dietary supplements, their focus on health-related startups positions them as a potential investor in the dietary supplement industry.


10. Grupo Bimbo

  • Website: grupobimbo.com
  • Type: Corporate
  • Headquarters: Mexico City, Mexico City, Mexico
  • Founded year: 1945
  • Headcount: 10001+
  • Number of deals in 2024: 4
  • LinkedIn: grupobimbo

Grupo Bimbo is a leading baked goods manufacturer based in Mexico City, Mexico, founded in 1945. The company produces a wide range of products including bread, pastries, and snacks, and serves consumers globally with a focus on providing convenient and nutritious options. In recent years, Grupo Bimbo has made strategic acquisitions to enhance its portfolio in the health-conscious food segment. Notably, the acquisition of Emmy's Organics, a US-based gluten-free cookies maker, allows Grupo Bimbo to enter the growing better-for-you cookies market. Additionally, the acquisition of Amaritta Food SL, a gluten-free bread producer in Spain, further emphasizes their commitment to health-oriented products. These transactions reflect Grupo Bimbo's strategy to diversify its offerings and tap into the dietary supplement market, particularly in the realm of gluten-free and health-focused food products.


11. Grupo Arancia

  • Website: arancia.com.mx
  • Type: Corporate
  • Headquarters: Guadalajara, Jalisco, Mexico
  • Founded year: 1925
  • Headcount: 1001-5000
  • Number of deals in 2024: 1
  • LinkedIn: grupo-arancia

Grupo Arancia, founded in 1925 and based in Guadalajara, Jalisco, Mexico, is a corporate investor with a workforce of 1001-5000 employees. The company operates primarily in the food service, biotechnology, and natural extracts industries, providing high-quality ingredients and logistics solutions to businesses in the food and beverage sector. With a commitment to sustainability and innovation, Arancia serves a diverse range of customers, ensuring reliable supply chains and product excellence. Notably, Grupo Arancia has made significant investments in the dietary supplement sector, including a $10 million investment in iwi Life during their Series A round in December 2022, and a $10 million investment in Qualitas Health in December 2021. These transactions highlight Arancia's strategic focus on companies that contribute to the dietary supplement market, reinforcing its relevance in this industry.


12. Semillero Partners LLC


Semillero Partners LLC is a venture capital firm based in San Juan, Puerto Rico, founded in 2016. The firm focuses on empowering entrepreneurs in the Food & Beverage, Food Tech, and Wellness industries, providing investment capital and strategic guidance to help businesses grow sustainably. Their mission emphasizes collaboration and creating value for society. Notable transactions include their participation in the Series A funding for The Jackfruit Company, which raised $5 million, and their involvement in the Series A rounds for Jiant and Sanzo, which raised $6 million and $10 million respectively. These investments reflect their commitment to supporting innovative companies in the food and wellness sectors, which are closely related to dietary supplements.



Dietary Supplement Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Moriah AssetSao Paulo, Sao Paulo, Brazil11-5020195
KaszekSao Paulo, Sao Paulo, Brazil11-50201117
VeronorteSabanalarga, Antioquia, Colombia1-1020120
KptlSao Paulo, Sao Paulo, Brazil11-5020205
Santatera CapitalGuadalajara, Jalisco, Mexico1-1020222
Order VCSao Paulo, Sao Paulo, Brazil1-101
MonasheesSao Paulo, Sao Paulo, Brazil11-50200518
CanarySao Paulo, Sao Paulo, Brazil11-50201723
Grupo BimboMexico City, Mexico City, Mexico10001+19454
Grupo AranciaGuadalajara, Jalisco, Mexico1001-500019251
Semillero Partners LLCSan Juan, San Juan, Puerto Rico1-1020161


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