The corporate event planning industry in the Nordics is vibrant and evolving. Companies engage in organizing meetings, conferences, and promotional events for businesses, focusing on delivering unique experiences. Event planners, tech firms specializing in online booking platforms, and hospitality companies all play a pivotal role. Rapid technological advancements and growing demand for innovative formats, such as virtual and hybrid events, are driving industry change. Companies now prioritize sustainability, integrating eco-friendly practices into events. In 2025, the industry is expected to further embrace technology, optimizing logistical efficiency and enhancing attendee engagement, catering to a more selective audience across the Nordics.

The list of investors in the corporate event planning sector features a mix of venture capital and corporate investors, primarily based in Sweden, Denmark, Finland, and Norway. Founded between 1985 and 2016, these firms range in size from small teams of 1-10 to large institutions with over 5,000 employees. In 2024, they collectively executed 75 deals, indicating a meaningful commitment to nurturing growth in the industry. Investors like EQT Group and Almi are noteworthy players, emphasizing their financial interests and strategic insights in shaping the future of corporate events in the region.

Top 12 Corporate Event Planning Investors in the Nordics

1. Almi

• Website: almi.se
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, that specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Founded in 1994, Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Among their notable transactions, Almi has invested in Liveside Event AB, which focuses on event planning, and Boka konferens, a company that facilitates conference bookings. Additionally, they have supported EasyArr and Boka.se, both of which are involved in the event management and booking sectors. These investments highlight Almi's commitment to fostering innovation and growth in the corporate event planning industry.

2. EQT Group

• Website: eqtgroup.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made strategic investments in companies relevant to the corporate event planning industry, such as United Talent Agency (UTA), where they became the largest outside shareholder to support talent and innovation in event management. Additionally, their investment in TravelPerk, a corporate travel management platform, highlights their engagement in sectors that facilitate corporate events. These transactions reflect EQT's commitment to enhancing value in industries that intersect with corporate event planning.

3. Scale Capital

• Website: scalecapital.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2012
• Headcount: 11-50
• Number of deals in 2024: 5
• LinkedIn: scale-capital

Scale Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2012. They specialize in early-stage technology investments, particularly in B2B tech startups across the Nordics and Germany. Scale Capital provides funding and strategic advisory services to help these companies scale and expand into the US market. Notably, they led a $4.6 million Series A funding round for MeetingPackage, a company that aims to streamline the corporate event planning process by offering solutions for online bookings and enhancing product offerings for group accommodations. This investment highlights Scale Capital's engagement in the corporate event planning industry, alongside their other technology-focused investments such as Airtame and Favro, which, while not directly related to corporate events, showcase their commitment to innovative tech solutions.

4. Heartcore Capital

• Website: heartcore.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and emphasizes building long-term relationships with entrepreneurs. In recent years, Heartcore has been actively involved in funding Fora, a NYC-based tech-forward travel agency, which raised a total of $40 million across multiple funding rounds, including Series A, B, and C. This investment highlights Heartcore's interest in companies that enhance travel and event management, making them a relevant player in the corporate event planning space. Additionally, Heartcore has invested in RFRSH Entertainment, further showcasing their diverse portfolio in the entertainment and event sectors.

5. Innovestor

• Website: innovestorgroup.com
• Type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 12
• LinkedIn: innovestor

Innovestor is an investment management company based in Helsinki, Uusimaa, Finland, specializing in venture capital, real estate, and energy storage. Founded in 2014, Innovestor focuses on providing funding and support to early-stage startups and corporations, particularly in technology and life sciences. They offer services such as investment advice, corporate venturing, and participation in accelerator programs. Notably, Innovestor has invested in Venuu, which raised $284,996 in a seed round in 2016, and Taitori, which raised $671,580 in a seed round in 2017. These investments indicate a direct involvement in the corporate event planning sector. Additionally, their participation in funding rounds for SynergyXR, which is expanding its presence in the XR space, suggests a broader interest in innovative technologies that could enhance corporate events.

6. Vendep Capital

• Website: vendep.com
• Type: Venture Capital
• Headquarters: Espoo, Uusimaa, Finland
• Founded year: 2016
• Headcount: 1-10
• Number of deals in 2024: 5
• LinkedIn: vendepcapital

Vendep Capital is a venture capital firm based in Espoo, Uusimaa, Finland, founded in 2016. The firm specializes in B2B SaaS investments in the Nordics and Baltics, providing funding and strategic advisory services to early-stage software companies. Vendep Capital focuses on supporting startups from pre-seed to series A stages, leveraging their expertise and networks to drive growth. Notably, they led a €1.2M seed funding round for Brella, a networking application for business events, which highlights their engagement in the corporate event planning industry. Additionally, they participated in a seed round for Cluby, further demonstrating their active investment strategy in innovative startups.

7. Visma

• Website: visma.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1996
• Headcount: 10001+
• Number of deals in 2024: 16
• LinkedIn: visma

Visma is a prominent software company based in Oslo, Norway, specializing in cloud-based accounting, payroll, invoicing, and HR solutions. Founded in 1996, Visma serves a diverse clientele, including small and medium businesses as well as public sector organizations, helping them automate and simplify their administrative processes. With a strong presence in Europe and Latin America, Visma operates through a network of entrepreneurial companies that contribute to its innovative software offerings. Notably, Visma has made strategic acquisitions to enhance its portfolio, including the acquisition of DigitalBooker, a leading SaaS-based online booking service, which is particularly relevant for corporate event planning as it provides tools for managing bookings and schedules. Additionally, their acquisition of ionProjects, a Belgian ERP SaaS specialist, indicates a focus on expanding their reach among medium-sized organizations and corporates, further aligning with the needs of businesses involved in corporate event planning.

8. Nokia

• Website: nokia.com
• Type: Corporate
• Headquarters: Espoo, Uusimaa, Finland
• Founded year: 1865
• Headcount: 10001+
• Number of deals in 2024: 3
• LinkedIn: nokia

Nokia Corporation, founded in 1865 and based in Espoo, Uusimaa, Finland, is a leading telecommunications and technology solutions provider. The company specializes in networking technology and digital transformation, offering a wide range of products and services, including cloud infrastructure, mobile networks, and security solutions. In recent years, Nokia has made significant investments in the events sector, notably acquiring the naming rights to the Tampere Deck Arena, now known as the Nokia Arena. This landmark partnership, announced on November 22, 2021, includes substantial investments in technology upgrades, showcasing Nokia's commitment to enhancing corporate events and experiences. Additionally, Nokia's acquisition of Rooftop Communications, LLC in 1999 further demonstrates its strategic focus on expanding its technological capabilities, which can be leveraged in the corporate event planning industry.

9. Creandum

• Website: creandum.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2003
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: creandum

Creandum is a venture capital firm based in Stockholm, Sweden, founded in 2003. They specialize in supporting early-stage entrepreneurs in building global, category-defining companies across various sectors, including fintech and health tech. Creandum provides venture capital investment, strategic support, and networking opportunities to startups, nurturing them from seed to IPO. Notably, they have invested in RFRSH Entertainment, a Danish esports team agency, which has a focus on live events and media content, indicating their interest in the event planning space. Additionally, their participation in funding rounds for companies like Good Monday, a workspace management firm, suggests they are engaged in sectors that could relate to corporate event planning, as these environments often host corporate events. Their diverse investment strategy allows them to support a range of innovative companies, potentially including those in the corporate event planning industry.

10. CapMan

• Website: capman.com
• Type: Private Equity
• Headquarters: Helsinki, Uusimaa, Finland
• Founded year: 1989
• Headcount: 51-200
• Number of deals in 2024: 4
• LinkedIn: capman

CapMan Oyj is an investment management firm based in Helsinki, Finland, specializing in private equity, real estate, infrastructure, and natural capital investments. Founded in 1989, CapMan serves institutional investors by providing access to diverse investment strategies aimed at achieving sustainable returns. The firm has a strong presence in the Nordic markets and leverages its expertise to manage funds and drive value creation for its clients. Notably, CapMan acquired Kämp Collection Hotels in 2014, a significant player in the hospitality sector, which is relevant to corporate event planning as it provides venues for various corporate functions. Additionally, CapMan has been involved in other transactions such as the acquisition of Niemi Palvelut Oy, which may also relate to event services, although details are less clear. Overall, CapMan's investments in the hospitality and service sectors position it as a relevant investor in the corporate event planning landscape.

11. Brunnur Ventures

• Website: brunnurventures.com
• Type: Venture Capital
• Headquarters: Reykjavík, Reykjavíkurborg, Iceland
• Founded year: 2014
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn: brunnur

Brunnur Ventures is a venture capital firm based in Reykjavík, Iceland, founded in 2014. The firm specializes in investing in early-stage startups and growth companies, providing not only capital but also mentorship and access to valuable networks to help entrepreneurs navigate their business challenges. Their investment portfolio spans various industries, including biotech and fintech, but they have also shown interest in sectors relevant to the corporate event planning industry. Notably, they invested $1.1 million in Glaze, a Reykjavik-based technology startup that develops order and pay solutions for the experience economy, which is directly applicable to corporate events. Additionally, they provided $2.2 million in seed funding to PaxFlow, a travel tech company, indicating their engagement in areas that support corporate travel and event logistics. These transactions highlight Brunnur Ventures' potential relevance to the corporate event planning sector.

12. Vitec Software Group

• Website: vitecsoftware.com
• Type: Corporate
• Headquarters: Sweden
• Founded year: 1985
• Headcount: 1001-5000
• Number of deals in 2024: 5
• LinkedIn: vitec

Vitec Software Group is a corporate investor based in Sweden, founded in 1985, with a workforce of 1001-5000 employees. The company specializes in developing standardized software solutions across various industries, including healthcare, real estate, and education. Recently, Vitec has expanded its portfolio through strategic acquisitions that enhance its presence in the hospitality and travel sectors. Notably, in June 2023, Vitec acquired Entry Event Sweden AB, a profitable software company focused on the hospitality industry, which aligns with corporate event planning needs. Additionally, their acquisition of Travelize International AB in February 2021, a company with a strong presence in the travel sector, further emphasizes Vitec's commitment to integrating businesses that support event management and planning. These transactions reflect Vitec's strategy of enhancing its earnings and expanding its influence in sectors relevant to corporate events.

Corporate Event Planning Insights: Key Investors in the Nordics

Investor	Headquarter	Size	Founded	Deals 2024
Almi	Stockholm, Stockholm, Sweden	201-500	1994	7
EQT Group	Stockholm, Stockholm, Sweden	1001-5000	1994	30
Scale Capital	Copenhagen, Denmark	11-50	2012	5
Heartcore Capital	Copenhagen, Denmark	11-50	2007	17
Innovestor	Helsinki, Uusimaa, Finland	11-50	2014	12
Vendep Capital	Espoo, Uusimaa, Finland	1-10	2016	5
Visma	Oslo, Oslo, Norway	10001+	1996	16
Nokia	Espoo, Uusimaa, Finland	10001+	1865	3
Creandum	Stockholm, Stockholm, Sweden	11-50	2003	17
CapMan	Helsinki, Uusimaa, Finland	51-200	1989	4
Brunnur Ventures	Reykjavík, Reykjavíkurborg, Iceland	1-10	2014	2
Vitec Software Group	Sweden	1001-5000	1985	5

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