The consumer behavior analysis industry in the US focuses on understanding how individuals make decisions when buying products or using services. Companies in this sector include data analytics firms, market research organizations, and technology solutions providers. They offer tools to collect and process consumer data, gaining insights into shopping patterns and preferences. As businesses increasingly rely on data-driven strategies for growth, this industry is rapidly evolving with advancements in artificial intelligence and machine learning. Interestingly, brands are recognizing the value of real-time consumer insights, leading to a surge in demand for innovative solutions.


This list showcases a mix of twelve venture capital firms involved in consumer behavior analysis, primarily located in California and New York. Operating sizes range from small groups (1-10), to larger firms (with over 1,000 employees). Established between 1911 and 2015, these investors collectively made hundreds of deals in 2024, demonstrating strong activity and commitment to supporting technological advances in understanding consumer insights.


Top 12 Consumer Behavior Analysis Investors in the US


1. Y Combinator

  • Website: ycombinator.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 802
  • LinkedIn: y-combinator

Y Combinator is a prominent startup accelerator and venture capital firm based in San Francisco, California, founded in 2005. It provides funding and mentorship to early-stage technology companies through a structured program that includes resources like the Startup School and co-founder matching services. Y Combinator has successfully launched over 4,000 startups, establishing itself as a key player in the technology startup ecosystem. Among its notable investments, Y Combinator has backed companies such as Bloomberg Second Measure, which raised $5.4 million in a seed round in 2016 and focuses on consumer behavior analytics, and SPATE, which raised $1.8 million in 2019 and analyzes consumer trends. Additionally, Y Combinator invested in Heap, a company in the analytics space, which has raised multiple seed rounds. These transactions highlight Y Combinator's involvement in the consumer behavior analysis sector, reinforcing its relevance in this field.


2. 500 Global

  • Website: 500.co
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2010
  • Headcount: 201-500
  • Number of deals in 2024: 98
  • LinkedIn: 500-startups

500 Global is a venture capital firm and startup accelerator based in San Francisco, California, founded in 2010. The firm specializes in investing in early-stage technology companies, providing not only funding but also mentorship and resources to help founders scale their businesses. With a focus on innovative startups, 500 Global has made significant investments in various sectors, including consumer behavior analysis. Notable transactions include QualSights, which raised $150,000 in an Angel Round and specializes in consumer insights, and Pilotly, which raised $125,000 in a Pre-Seed Round and focuses on consumer feedback. These investments highlight 500 Global's commitment to supporting companies that enhance understanding of consumer behavior, making them a key player in this field.


3. Plug and Play Tech Center


Plug and Play Tech Center is an innovation hub and venture capital firm based in Sunnyvale, California, founded in 2006. They connect startups with corporations to foster growth and innovation, offering various programs including accelerator initiatives and investment opportunities. In 2024 alone, they made 253 investments, showcasing their active role in the venture capital landscape. Notably, they have invested in companies like Remesh, which focuses on using AI to reinvent research, highlighting their interest in understanding consumer behavior. Other investments include Iceflower, Pcsso, Adrich, and Riviter, which, while not all directly related to consumer behavior analysis, contribute to a broader understanding of market dynamics and consumer insights.


4. Deep Tech Fund (an Alumni Ventures Fund)

  • Website: av.vc
  • Type: Venture Capital
  • Headquarters: Manchester, New Hampshire, United States (USA)
  • Founded year: 2023
  • Headcount: 51-200
  • Number of deals in 2024: 258
  • LinkedIn: deep-tech-fund-av-focused-fund

The Deep Tech Fund, part of Alumni Ventures, is a venture capital firm based in Manchester, New Hampshire, founded in 2023. It provides accredited investors and institutions access to professionally-managed, diversified venture portfolios, leveraging a network of over 10,000 investors to connect them with high-quality investment opportunities in the startup ecosystem. The fund has been active in various sectors, including consumer behavior analysis, as evidenced by its investments in companies like Attest, which raised funds in a Series B round for market research solutions, and Rwazi, a market intelligence startup that has raised multiple rounds of funding. These transactions highlight the fund's commitment to supporting innovative companies that analyze and interpret consumer behavior, making it a relevant player in this field.


5. Silicon Valley Bank

  • Website: svb.com
  • Type: Venture Capital
  • Headquarters: Santa Clara, California, United States (USA)
  • Founded year: 1983
  • Headcount: 5001-10000
  • Number of deals in 2024: 31
  • LinkedIn: silicon-valley-bank

Silicon Valley Bank is a commercial bank founded in 1983, specializing in providing financial services to the innovation economy, particularly tech startups and venture capital firms. With a focus on business banking, global payments, and asset management, SVB helps clients navigate financial challenges and support their growth. In recent years, SVB has been involved in several significant transactions relevant to consumer behavior analysis. For instance, they participated in the debt financing of quantilope, a company that specializes in consumer insights and market research. Additionally, SVB co-lent in a credit facility for Alida, a platform that provides customer experience management and insights, further emphasizing their commitment to supporting businesses that analyze consumer behavior. These transactions highlight SVB's active role in the consumer behavior analysis sector, aligning with their mission to foster innovation and growth in the tech industry.


6. SV Angel

  • Website: svangel.com
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2009
  • Headcount: 1-10
  • Number of deals in 2024: 44
  • LinkedIn: sv-angel

SV Angel is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in investing in early-stage and growth-stage technology companies, providing not only financial backing but also strategic advice and access to a network of industry experts. Among their notable investments are YipitData, which focuses on providing data analytics for consumer behavior, and Heap, an analytics company that helps businesses understand user interactions and improve customer experiences. Additionally, SV Angel has invested in Quid, a company that offers advanced data visualization tools, which can be instrumental in analyzing consumer trends. With a total of 44 investments in 2024 alone, SV Angel continues to foster innovation and support startups that navigate the challenges of business development, particularly in sectors that analyze and leverage consumer behavior.


7. Accel

  • Website: accel.com
  • Type: Venture Capital
  • Headquarters: Palo Alto, California, United States (USA)
  • Founded year: 1983
  • Headcount: 51-200
  • Number of deals in 2024: 101
  • LinkedIn: accel-vc

Accel is a venture capital firm founded in 1983, based in Palo Alto, California, specializing in investing in startups and early-stage companies primarily in the technology sector. With a global presence that includes offices in London, India, and China, Accel has a diverse investment portfolio. Notably, they have invested in UserTesting, a company that provides on-demand human insights, which is crucial for understanding consumer behavior. UserTesting has raised significant funding rounds, including $100 million in 2020 and $45.5 million in 2015, highlighting its growth and relevance in the consumer insights space. Additionally, Accel's investment in Crown-it, a local business discovery startup, further emphasizes their interest in consumer behavior analysis, as the company aims to enhance its services and technology to better serve local consumers. These transactions illustrate Accel's commitment to understanding and analyzing consumer behavior through innovative technology solutions.


8. Insight Partners

  • Website: insightpartners.com
  • Type: Venture Capital
  • Headquarters: New York, New York, United States (USA)
  • Founded year: 1995
  • Headcount: 201-500
  • Number of deals in 2024: 64
  • LinkedIn: insight--partners

Insight Partners is a venture capital firm based in New York, founded in 1995, with over $75 billion in assets under management. The firm specializes in providing investment and advisory services to high-growth technology and software companies. Notably, Insight Partners has invested in several companies relevant to consumer behavior analysis, including UserTesting, which raised $100 million to enhance its on-demand human insights platform, and Qualtrics, which raised $180 million to expand its experience management software. These transactions highlight Insight Partners' commitment to supporting companies that analyze and improve consumer experiences, thereby reinforcing their role in the consumer behavior analysis industry.


9. Gaingels

  • Website: gaingels.com
  • Type: Venture Capital
  • Headquarters: Burlington, Vermont, United States (USA)
  • Founded year: 2015
  • Headcount: 11-50
  • Number of deals in 2024: 60
  • LinkedIn: gaingels

Gaingels is a venture capital firm founded in 2015, based in Burlington, Vermont, dedicated to investing in companies with diverse leadership. The firm focuses on providing capital and support to startups led by underrepresented groups, fostering diversity and inclusion in the innovation economy. Gaingels has been involved in several notable transactions that align with consumer behavior analysis. For example, they participated in a $32M Series B funding round for NewtonX, a company that aims to enhance brand awareness among business leaders, which is crucial for understanding consumer behavior. They also invested in MakerSights, which raised $25.6 million to support sustainable transformations in retail, a sector heavily influenced by consumer behavior. Furthermore, Gaingels led a pre-Seed funding round for Fantix, a privacy-safe AI startup, indicating their interest in innovative technologies that can impact consumer interactions. Overall, Gaingels not only champions diversity but also invests in companies that are relevant to consumer behavior analysis.


10. Salesforce Ventures


Salesforce Ventures is a venture capital firm based in San Francisco, California, founded in 2009. The firm specializes in investing in innovative enterprise software companies, providing funding, strategic guidance, and access to a network of industry leaders to help startups grow from seed to IPO. Salesforce Ventures has a diverse investment portfolio that spans various sectors, including AI, digital health, and climate technology. Notably, they have participated in funding rounds for companies like Heap, which focuses on analytics, and FullStory, a digital experience intelligence company. These investments highlight their commitment to supporting technologies that enhance understanding of consumer behavior and improve digital experiences. In 2021, Salesforce Ventures participated in FullStory's $100 million Series D funding, which aims to expand its digital experience platform, further emphasizing their interest in consumer behavior analysis tools.


11. New Enterprise Associates (NEA)

  • Website: nea.com
  • Type: Venture Capital
  • Headquarters: Menlo Park, California, United States (USA)
  • Founded year: 1977
  • Headcount: 51-200
  • Number of deals in 2024: 57
  • LinkedIn: new-enterprise-associates

New Enterprise Associates (NEA) is a prominent venture capital firm based in Menlo Park, California, founded in 1977. NEA specializes in investment management and advisory services for startups, particularly in the technology and healthcare sectors. The firm emphasizes a collaborative approach, fostering long-term relationships with entrepreneurs to help them navigate the challenges of building successful businesses. Notably, NEA has invested in Attest, a London-based market research platform that raised $60 million in Series B funding led by NEA. This investment highlights NEA's commitment to supporting companies that provide valuable insights into consumer behavior. Additionally, NEA's involvement in analytics startups like Heap, which focuses on data-driven insights, further aligns with the consumer behavior analysis sector, showcasing their interest in understanding and leveraging consumer data for strategic growth.


12. Liquid 2 Ventures

  • Website: liquid2.vc
  • Type: Venture Capital
  • Headquarters: San Francisco, California, United States (USA)
  • Founded year: 2015
  • Headcount: 1-10
  • Number of deals in 2024: 91
  • LinkedIn: liquid-2-ventures

Liquid 2 Ventures is a venture capital firm based in San Francisco, California, founded in 2015. The firm specializes in investing in technology startups at the pre-seed and seed stages, as well as growth-stage companies. They provide capital, mentorship, and access to a vast network of industry insiders to help founders navigate their entrepreneurial journeys. In 2024, Liquid 2 Ventures has been particularly active, with 91 investments. Among their notable transactions is their participation in Alembic, a marketing attribution platform, which raised $14 million in a Series A funding round. This investment highlights their interest in companies that analyze consumer behavior and marketing effectiveness. Additionally, they have invested in other startups like Voicepanel and Artifact, which may also contribute to understanding consumer preferences and behaviors.



Consumer Behavior Analysis Insights: Key Investors in the US


InvestorHeadquarterSizeFoundedDeals 2024
Y CombinatorSan Francisco, California, United States (USA)51-2002005802
500 GlobalSan Francisco, California, United States (USA)201-500201098
Plug and Play Tech CenterSunnyvale, California, United States (USA)501-10002006253
Deep Tech Fund (an Alumni Ventures Fund)Manchester, New Hampshire, United States (USA)51-2002023258
Silicon Valley BankSanta Clara, California, United States (USA)5001-10000198331
SV AngelSan Francisco, California, United States (USA)1-10200944
AccelPalo Alto, California, United States (USA)51-2001983101
Insight PartnersNew York, New York, United States (USA)201-500199564
GaingelsBurlington, Vermont, United States (USA)11-50201560
Salesforce VenturesSan Francisco, California, United States (USA)11-50200958
New Enterprise Associates (NEA)Menlo Park, California, United States (USA)51-200197757
Liquid 2 VenturesSan Francisco, California, United States (USA)1-10201591


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