The automobile e-commerce platform industry in the Nordics serves as a crucial hub for buying and selling vehicles online. This sector is home to various companies, including auction platforms, parts retailers, and peer-to-peer marketplaces, all leveraging technology to streamline the car purchasing experience. Innovative solutions like electric vehicle sales and subscription services are gaining traction, reflecting broader trends in sustainability and convenience. As traditional dealerships face pressure from online options, this industry is projected to grow, driven by increasing consumer expectations for speed and transparency in transactions. The Nordics are at the forefront of this transformation due to their tech-savvy populations and strong digital infrastructure.

This list highlights 12 key investors supporting the automobile e-commerce sector in the Nordics. These investors range from corporate giants like Schibsted in Norway to venture capital players such as Creandum and VNV Global, all headquartered mainly in Stockholm. Founded between 1985 and 2019, these firms vary in size, from small teams to larger organizations, and collectively, they made over 100 investments in 2024 alone. Their focus on growth-driven strategies illustrates their commitment to transforming the automobile industry for the future, ensuring a robust investment ecosystem in the region.

Top 12 Automobile E Commerce Platform Investors in the Nordics

1. Verdane

• Website: verdane.com
• Type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1985
• Headcount: 51-200
• Number of deals in 2024: 7
• LinkedIn: verdane-capital

Verdane is a private equity investment firm based in Oslo, Norway, founded in 1985. The firm specializes in growth equity investments in technology-enabled companies, providing capital and hands-on support to help businesses scale. Verdane focuses on digitalization and decarbonization trends, primarily targeting technology companies looking to enhance their market position and operational efficiency. Notably, Verdane has made investments in companies such as Bildeler, which operates in the automotive sector, and Blinto, an online auction platform for used heavy machinery. These transactions highlight Verdane's engagement with businesses that intersect with the automobile industry, showcasing their capability to support growth in this space. Additionally, their investment in Momox, Europe's largest re-commerce company, reflects their interest in the broader e-commerce landscape, which can include automotive-related platforms.

2. Schibsted

• Website: schibsted.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1839
• Headcount: 5001-10000
• Number of deals in 2024: 3
• LinkedIn: schibsted-asa

Schibsted Media Group, founded in 1839 and based in Oslo, Norway, is a corporate investor primarily known for its operations in the digital marketplace sector. The company has transitioned from traditional publishing to focus on empowering users through various digital services, including classified ads and second-hand goods. Schibsted has made significant investments in the automotive e-commerce space, including the acquisition of AutoVex.fi, a Finnish used car auction marketplace, where they acquired a 79% stake in December 2022. This move highlights their strategy to integrate automotive platforms into their digital brand portfolio. Additionally, their acquisition of Leboncoin.fr in 2010, which included a 50% stake in Car & Boat Media, further solidifies their presence in the automotive classifieds market. These transactions demonstrate Schibsted's commitment to expanding its influence in the automobile e-commerce sector.

3. EQT Group

• Website: eqtgroup.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn: eqt-partners

EQT Group is a prominent investment firm founded in 1994, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Based in Stockholm, Sweden, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across various sectors and geographies. Notably, EQT has made significant investments in the automobile e-commerce sector, including the acquisition of kfzteile24, a leading online retailer for vehicle parts and accessories, in 2015. This acquisition highlights EQT's commitment to the automobile e-commerce market. Additionally, they participated in a funding round for kfzteile24 in 2016, further emphasizing their strategic interest in enhancing technology and data competencies within the automobile parts retail space. These transactions illustrate EQT's active role in the automobile e-commerce platform industry, making them a relevant investor in this category.

4. VNV Global AB

• Website: vnv.global
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1996
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: vostok-new-ventures-ltd

VNV Global AB is a venture capital firm based in Stockholm, Sweden, founded in 1996. The firm focuses on providing capital and expertise to innovative companies across various sectors, including Mobility and Digital Health. VNV Global aims to support mission-driven entrepreneurs in developing scalable and sustainable business models, emphasizing long-term profitability and strong market positions. Notably, VNV Global has participated in significant transactions within the automobile e-commerce space, such as their investment in Carla, a Stockholm-based startup that operates an electric vehicle marketplace, which raised €19 million in funding with VNV's participation. This investment highlights VNV's active role in the mobility sector, further evidenced by their previous involvement with CarZar, a South African tech startup in the automotive space. These transactions demonstrate VNV Global's commitment to the automobile e-commerce platform industry.

5. Almi

• Website: almi.se
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Notably, Almi has been involved in several transactions relevant to the automobile sector, including a seed investment in RemotiveLabs, a Swedish autotech startup focused on developing a platform for the automotive industry, which raised €900K in 2022. Additionally, Almi participated in funding for Elonroad, a company developing a high-tech electric road system for electric vehicles, showcasing their commitment to supporting innovation in the automotive field. These transactions highlight Almi's active role in the automotive technology landscape, making them a relevant investor in the automobile e-commerce platform context.

6. Creandum

• Website: creandum.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2003
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: creandum

Creandum is a venture capital firm based in Stockholm, Sweden, founded in 2003. The firm specializes in supporting early-stage entrepreneurs in building global, category-defining companies across various sectors, including fintech and health tech. Creandum provides venture capital investment, strategic support, and networking opportunities to startups, nurturing them from seed to IPO. Among their notable investments in the automobile e-commerce sector are CarOnSale, which raised funds in a seed round in 2019, and Autobutler, which received significant funding in both angel and series B rounds in 2012 and 2014, respectively. These transactions highlight Creandum's active role in the automobile e-commerce platform industry, showcasing their commitment to supporting innovative companies in this space.

7. Nordic Capital

• Website: nordiccapital.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1989
• Headcount: 201-500
• Number of deals in 2024: 10
• LinkedIn: nordic-capital

Nordic Capital is a private equity firm based in Stockholm, Sweden, founded in 1989. The firm specializes in investments across various sectors, including healthcare and technology, and is known for partnering with management teams to drive growth and operational improvements in portfolio companies. In recent years, Nordic Capital has made significant strides in the automotive sector, particularly with their acquisition of Autocirc, which aims to enhance circular offerings and reduce CO2 emissions in the automotive aftermarket. This move highlights their commitment to sustainability and innovation within the automotive industry. Additionally, their involvement with Cary Group, which raised funds for automotive services, further emphasizes their active role in the automotive e-commerce landscape. Nordic Capital's focus on creating long-term value and sustainability aligns well with the evolving needs of the automobile e-commerce platform industry.

8. Cni

• Website: cninordic.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2012
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: club-network-investments

CNI Advisory AB is a venture capital firm based in Stockholm, Sweden, founded in 2012. The firm specializes in funding and supporting entrepreneurial businesses across various sectors, including technology, finance, and e-commerce. Cni aims to create sustainable shareholder value by providing capital and strategic guidance to its portfolio companies. Notably, Cni has invested in EasyPark Group and EasyPark Innovation AB, both of which are involved in parking solutions, a critical aspect of the automobile e-commerce ecosystem. Additionally, Cni has participated in funding rounds for Budbee, a logistics startup that, while not directly an automobile e-commerce platform, operates in the logistics space that supports e-commerce operations. These transactions indicate Cni's engagement with companies that have relevance to the automobile industry, particularly in enhancing mobility and logistics solutions.

9. IDC Ventures

• Website: idcventures.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2019
• Headcount: 11-50
• Number of deals in 2024: 2
• LinkedIn: idcvc

IDC Ventures is a venture capital firm based in Copenhagen, Denmark, founded in 2019. The firm specializes in fintech and marketplace investments, partnering with family offices and professional investors to provide diversified investment opportunities. IDC Ventures focuses on supporting industry-defining founders and engages in active portfolio management and advisory services. Notably, IDC Ventures has invested in Bipi, a Spanish car-as-a-service marketplace, participating in both its Series A and Series B funding rounds. This involvement highlights their interest in the automobile e-commerce sector, as Bipi aims to expand its services across Europe. Additionally, IDC Ventures has invested in other sectors, but their participation in Bipi underscores their capability and willingness to invest in innovative automobile-related platforms.

10. Heartcore Capital

• Website: heartcore.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and emphasizes building long-term relationships with entrepreneurs. Heartcore has been actively involved in the automobile e-commerce sector, particularly through its investments in FINN, a car subscription platform. They participated in several funding rounds for FINN, including a Seed Round in December 2019, a Series A round in December 2020, and a Series B round in May 2022, which raised a total of over $110 million. This involvement highlights Heartcore's commitment to supporting innovative solutions in the automobile e-commerce space, making them a relevant player in this industry.

11. EQT Ventures

• Website: eqtventures.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2015
• Headcount: 11-50
• Number of deals in 2024: 28
• LinkedIn: eqt-ventures

EQT Ventures is a venture capital firm founded in 2015, based in Stockholm, Sweden, that specializes in investing in early-stage tech startups. They provide not only financial support but also operational assistance to entrepreneurs, helping them navigate the challenges of building successful businesses. With a strong focus on technology, EQT Ventures connects startups with a global network of industry experts and resources to foster growth and innovation. Notably, they participated in a funding round for Timeless, a Berlin-based platform that secured €12 million to expand its offerings, which may include automobile-related assets. This involvement indicates their interest in platforms that could intersect with the automobile e-commerce space. Additionally, while their investments in Dott, a scooter startup, do not directly relate to automobile e-commerce, they demonstrate EQT Ventures' engagement in the broader mobility sector.

12. Bonnier Ventures

• Website: bonnierventures.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: bonnier-ventures

Bonnier Ventures is a Stockholm-based venture capital firm founded in 2013, operating as the investment division of the Bonnier Group. The firm focuses on providing capital and management support to promising companies in structurally growing industries, including healthcare, media, sustainability, fintech, and SaaS. Notably, Bonnier Ventures led a €19 million funding round for Carla, a startup that operates an electric vehicle marketplace, showcasing their engagement in the automobile e-commerce sector. This investment, part of a total funding of €32 million for Carla, highlights their strategic interest in innovative automotive solutions. Other transactions include investments in companies like Woshapp and Refunder, although these are not directly related to the automobile e-commerce space.

Automobile E Commerce Platform Insights: Key Investors in the Nordics

Investor	Headquarter	Size	Founded	Deals 2024
Verdane	Oslo, Oslo, Norway	51-200	1985	7
Schibsted	Oslo, Oslo, Norway	5001-10000	1839	3
EQT Group	Stockholm, Stockholm, Sweden	1001-5000	1994	30
VNV Global AB	Stockholm, Stockholm, Sweden	1-10	1996	1
Almi	Stockholm, Stockholm, Sweden	201-500	1994	7
Creandum	Stockholm, Stockholm, Sweden	11-50	2003	17
Nordic Capital	Stockholm, Stockholm, Sweden	201-500	1989	10
Cni	Stockholm, Stockholm, Sweden	1-10	2012	1
IDC Ventures	Copenhagen, Denmark	11-50	2019	2
Heartcore Capital	Copenhagen, Denmark	11-50	2007	17
EQT Ventures	Stockholm, Stockholm, Sweden	11-50	2015	28
Bonnier Ventures	Stockholm, Stockholm, Sweden	1-10	2013	1

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