The web series production industry in the Nordics is dynamic, characterized by innovative storytelling and engaging content formats. This sector is increasingly attracted to digital platforms, with companies ranging from small production houses to established media giants focusing on streaming solutions. Viewers are drawn to local narratives that resonate culturally, often leading to collaborations across borders. The industry's growth is fueled by rising consumer demand for quality entertainment, pushing producers to experiment with new genres and delivery methods. Additionally, advancements in technology enhance production capabilities, setting the stage for a vibrant future rich with opportunities.

In this article, we explore 11 notable investors dedicated to the web series production industry in the Nordics. These range from private equity firms like EQT Group, headquartered in Stockholm, to venture capital firms such as Heartcore Capital and ProVenture based in Copenhagen and Trondheim, respectively. Founded across various years since the late 20th century, these investors vary in size from small teams to established corporate giants, and together they completed numerous investment rounds in 2024, signaling their commitment to nurturing this vibrant creative market.

Top 11 Web Series Production Investors in the Nordics

1. Almi

• Website: almi.se
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 201-500
• Number of deals in 2024: 7
• LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Among their notable transactions, Almi invested in Plotagon, which raised $3,000,000 in a venture round in 2015, a company that creates animation software that can be utilized in web series production. Additionally, they have invested in other media-related companies like VideofyMe and Clipsource, indicating their engagement in the media and entertainment sector. This involvement suggests that Almi is not only focused on traditional industries but is also open to supporting innovative content creation ventures.

2. Mtg

• Website: mtg.com
• Type: Corporate
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1987
• Headcount: 11-50
• Number of deals in 2024: 1
• LinkedIn: mtg

Modern Times Group (MTG) is a gaming and entertainment company based in Stockholm, Sweden, founded in 1987. With a focus on providing engaging gaming experiences, MTG also operates in the media sector, having made significant acquisitions that enhance its content production capabilities. Notably, MTG acquired a 51 percent stake in Zoomin.TV, the world's fifth-largest multichannel network, for $95 million in 2015, which positions them within the digital content landscape. Additionally, their acquisition of Nice Entertainment, the largest independent production group in the Nordic region, for an enterprise value of $114 million, underscores their commitment to content production. These transactions highlight MTG's strategic interest in expanding its portfolio in the media and entertainment industry, making them a relevant player in the web series production space.

3. EQT Group

• Website: eqtgroup.com
• Type: Private Equity
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1994
• Headcount: 1001-5000
• Number of deals in 2024: 30
• LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by managing diverse investment portfolios across multiple sectors and geographies. Notably, EQT has made strategic investments in the entertainment industry, including a significant stake in United Talent Agency (UTA), which positions them as a key player in talent management and content production. Additionally, EQT's investment in Storytel, a leading audiobook and ebook streaming service, highlights their engagement in digital content, further aligning them with the evolving landscape of media consumption, including web series production. These transactions reflect EQT's commitment to fostering innovation and growth within the entertainment sector.

4. Heartcore Capital

• Website: heartcore.com
• Type: Venture Capital
• Headquarters: Copenhagen, Denmark
• Founded year: 2007
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies, providing both capital and guidance to entrepreneurs throughout their business journey. Heartcore has a global reach and emphasizes building long-term relationships with founders. Notably, Heartcore has invested in Podimo, a Copenhagen-based platform for podcasts and audiobooks, which has raised significant funding across multiple rounds, including a Series B round of €58.6M in 2022 and earlier rounds totaling over $77 million. This involvement in a content-focused platform highlights Heartcore's interest in the media sector, making them a potential player in the web series production landscape.

5. Bonnier Ventures

• Website: bonnierventures.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: bonnier-ventures

Bonnier Ventures is a Stockholm-based venture capital firm founded in 2013, operating as the investment division of the Bonnier Group. The firm focuses on providing capital and management support to promising companies in structurally growing industries such as healthcare, media, sustainability, fintech, and SaaS. Notably, Bonnier Ventures has made several investments in the media sector, including United Screens, which raised funds to enhance its digital video offerings, and Kyra, a creator economy company that supports content creators, indicating a commitment to fostering growth in media-related ventures. Their investment strategy leverages the extensive network and expertise of the Bonnier Group to support long-term growth for their portfolio companies, particularly in the media landscape.

6. Spotify

• Website: spotify.com
• Type: Corporate
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2006
• Headcount: 5001-10000
• Number of deals in 2024: 1
• LinkedIn: spotify

Spotify is a music and podcast streaming service founded in 2006, headquartered in Stockholm, Sweden. The platform provides users with access to a vast library of audio content, including music and podcasts, and offers both free and premium subscription options. In recent years, Spotify has made strategic acquisitions to bolster its podcasting segment, including Gimlet Media, a prominent podcast production company, and The Ringer, a media company focused on sports and pop culture. These acquisitions, along with others like Soundtrap and Podsights, highlight Spotify's commitment to expanding its audio content ecosystem. By investing in these companies, Spotify is not only enhancing its podcast offerings but also positioning itself as a key player in the broader audio content landscape, which increasingly intersects with web series production.

7. Schibsted

• Website: schibsted.com
• Type: Corporate
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1839
• Headcount: 5001-10000
• Number of deals in 2024: 3
• LinkedIn: schibsted-asa

Schibsted Media Group is a prominent media company based in Oslo, Norway, with a rich history dating back to 1839. Initially focused on publishing, Schibsted has successfully transitioned into the digital marketplace sector, offering online platforms for classified ads and second-hand goods. Notably, Schibsted has made strategic investments in the media production space, including the acquisition of Metronome, Denmark's second-largest TV and film production company, which enhances their position in the Scandinavian media landscape. Additionally, Schibsted's acquisition of Podme, a podcast platform, reflects their commitment to digital content creation and distribution, further solidifying their role as an investor in the media and entertainment industry.

8. ProVenture

• Website: proventure.no
• Type: Venture Capital
• Headquarters: Trondheim, Trøndelag, Norway
• Founded year: 2006
• Headcount: 1-10
• Number of deals in 2024: 2
• LinkedIn: proventure-management

ProVenture is a venture capital firm based in Trondheim, Trøndelag, Norway, founded in 2006. The firm specializes in seed and early-stage investments, primarily in digital technology startups. ProVenture aims to provide capital and strategic support to entrepreneurs, helping them develop innovative solutions and scale their businesses. Notably, ProVenture has invested in companies such as Cinevision, which raised funds in a seed round in December 2007, and SnapTV, which secured funding in a venture round in August 2008. These transactions highlight ProVenture's engagement in the media and entertainment sector, particularly in companies that may contribute to web series production and digital content distribution. The firm focuses on creating substantial economic, social, and environmental value through sustainable business models, which may also extend to the creative industries.

9. Seb

• Website: sebgroup.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 1856
• Headcount: 10001+
• Number of deals in 2024: 13
• LinkedIn: seb

Skandinaviska Enskilda Banken AB (SEB) is a leading banking group in Northern Europe, providing a wide range of financial services including corporate and investment banking, asset management, and private wealth management. Founded in 1856 and based in Stockholm, Sweden, SEB serves large corporations, institutional clients, and private individuals, helping them manage their financial assets and navigate investment opportunities. Notably, SEB has been involved in significant transactions within the media sector, particularly with Accedo, a Stockholm-based video experience pioneer. SEB Private Equity led a $17 million equity funding round for Accedo in January 2019 and previously acquired the company in June 2016. These transactions highlight SEB's commitment to investing in innovative companies within the video and media landscape, which is relevant to the web series production industry.

10. Aggregate Media

• Website: aggregatemedia.com
• Type: Venture Capital
• Headquarters: Stockholm, Stockholm, Sweden
• Founded year: 2002
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: aggregate-media

Aggregate Media is a venture capital firm based in Stockholm, Sweden, founded in 2002. The firm specializes in media for equity investments, providing media space as growth capital to small and medium-sized businesses in Sweden, Norway, and Finland. Aggregate Media enhances its clients' marketing capabilities through tailored media consulting and campaign analysis, helping them to increase their market value and expand their operations. Notable transactions include investments in Nextory, which raised $2,264,444 in a venture round in 2016, and Readly, which raised $14,501,451 in a Series B round in 2017. These investments reflect Aggregate Media's focus on digital content and media, which aligns with the interests of web series production, although the direct connection to web series is not explicitly established in their transaction history.

11. Egmont

• Website: egmont.com
• Type: Corporate
• Headquarters: Copenhagen, Denmark
• Founded year: 1878
• Headcount: 5001-10000
• LinkedIn: egmont

Egmont is a not-for-profit media group based in Copenhagen, Denmark, founded in 1878. The company is dedicated to bringing stories to life through various formats, including books, films, TV shows, and games. They focus on supporting children and youth at risk by allocating part of their profits to philanthropic purposes. Egmont has been involved in several relevant transactions, such as the acquisition of Realityportalen in 2015, which indicates their interest in media platforms. Additionally, their acquisition of a major part of Ingager, a social media agency, highlights their engagement in the digital space, which is crucial for promoting web series. Their diverse offerings cater to consumers and organizations seeking quality educational and entertainment content, making them a potential player in the web series production industry.

Web Series Production Insights: Key Investors in the Nordics

Investor	Headquarter	Size	Founded	Deals 2024
Almi	Stockholm, Stockholm, Sweden	201-500	1994	7
Mtg	Stockholm, Stockholm, Sweden	11-50	1987	1
EQT Group	Stockholm, Stockholm, Sweden	1001-5000	1994	30
Heartcore Capital	Copenhagen, Denmark	11-50	2007	17
Bonnier Ventures	Stockholm, Stockholm, Sweden	1-10	2013	1
Spotify	Stockholm, Stockholm, Sweden	5001-10000	2006	1
Schibsted	Oslo, Oslo, Norway	5001-10000	1839	3
ProVenture	Trondheim, Trøndelag, Norway	1-10	2006	2
Seb	Stockholm, Stockholm, Sweden	10001+	1856	13
Aggregate Media	Stockholm, Stockholm, Sweden	1-10	2002	1
Egmont	Copenhagen, Denmark	5001-10000	1878	0

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