The event management industry in Latin America plays a vital role in facilitating experiences that range from corporate conferences to large public festivals. Companies in this sector include organizers, venues, technology providers, and marketing agencies. They offer services such as logistics planning, ticketing solutions, and event promotion. Recently, there has been a noticeable shift toward digital integration, with tech-driven platforms emerging to enhance attendee engagement. As the market evolves, an increased focus on sustainability and hybrid events is becoming apparent, aligning with global trends while catering to local preferences.


The list of investors includes venture capital firms and corporate investors hailing from various cities like Sao Paulo and Mexico City. Ranging in size, these firms typically have between 1 and 50 employees and have been founded since 1995. In 2024, some engaged in multiple investments while others saw limited activity. This spectrum illustrates the growing interest in sectors intersecting with technology and event management across Latin America.


Top 12 Event Management Investors in Latin America


1. bossa invest

  • Website: bossainvest.com
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2011
  • Headcount: 11-50
  • Number of deals in 2024: 56
  • LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly in the technology sector, and provides capital, strategic guidance, and access to a network of co-investors. Bossa Invest has been active in the event management space, notably investing in Airmeet, which raised $3 million in a seed round in March 2020, and Evnts, which has received multiple rounds of funding, including pre-seed and seed rounds in 2020, 2022, and 2023. This involvement highlights Bossa Invest's commitment to supporting companies that are shaping the future of event management through technology and innovation.


2. Smart Money Ventures


Smart Money Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2014. The firm specializes in investing in startups and providing strategic advisory services, with a focus on technology and education sectors. Notably, they have invested in Evnts, a company that raised an undisclosed amount in a Seed Round in January 2023, which is directly related to event management. Additionally, they have participated in other seed rounds, such as InChurch, which raised $961,335 in July 2021, and Worldpackers, which raised an undisclosed amount in a Venture Round in October 2022. These transactions highlight their active engagement in supporting innovative startups, including those in the event management industry.


3. LIV Capital

  • Website: livcapital.mx
  • Type: Venture Capital
  • Headquarters: Ciudad De Mexico, Ciudad De México, Mexico
  • Founded year: 2000
  • Headcount: 11-50
  • LinkedIn: liv-capital

LIV Capital is a private equity firm based in Mexico City, founded in 2000, that specializes in investing in high-growth companies across Latin America. The firm provides capital and operational support to its portfolio companies, focusing on driving value creation through strategic guidance and investment management. LIV Capital targets middle-market businesses and aims to deliver superior returns to its investors. Notably, LIV Capital has invested in Boletia, which raised $1,100,000 in a venture round in June 2016. Boletia is a platform that facilitates event management and ticketing, showcasing LIV Capital's engagement in the event management sector. Additionally, the firm has invested in WOBI, which, while not directly related to event management, operates in the broader business and management education space, indicating a diverse investment strategy.


4. Nexxus Capital


Nexxus Capital is a private equity investment firm based in Mexico City, Mexico, founded in 1995. The firm specializes in providing private equity and mezzanine debt to mid-sized companies in Mexico and Spain, managing multiple funds aimed at helping businesses grow and expand. Among their notable transactions, they invested in Santa Fe Grupo Hotelero in 2009, a company that operates in the hospitality sector, which is closely related to event management. Additionally, they were involved with Grupo CIE, a company that has interests in entertainment and event organization. These transactions indicate that while Nexxus Capital does not exclusively focus on event management, they have engaged with companies that operate within or adjacent to this industry, suggesting a potential interest in the sector.


5. Norte Ventures

  • Website: norte.ventures
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn: norteventures

Norte Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in providing resources and support for startups in the technology sector, offering consulting services, educational materials, and investment management to help entrepreneurs navigate the challenges of building and scaling their businesses. Notably, Norte Ventures has invested in FestaLab, which raised $1,500,000 in a seed round on May 6, 2020, indicating their engagement in the event management space. Additionally, they have invested in other startups like Musa and Start Carreiras, focusing on empowering innovation in the Brazilian market. Their diverse portfolio reflects a commitment to fostering growth across various sectors, including event management.


6. big_bets

  • Website: bigbets.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 10
  • LinkedIn:

big_bets is an investment and consulting agency based in Sao Paulo, Brazil, founded in 2019. They specialize in partnering with entrepreneurs to support the development of technology startups, providing investment consulting, mentoring, and strategic guidance to help early-stage companies navigate challenges and achieve growth. Notably, big_bets has invested in FestaLab, which raised $1,500,000 in a Seed Round in May 2020, indicating their engagement in the event management space. Additionally, they participated in the Seed Round for Passionfroot, which raised $3,800,000 in October 2024, further showcasing their active role in supporting innovative startups. Their focus on building long-term partnerships with entrepreneurs aligns with their investments in sectors that may intersect with event management.


7. Cloud9 Capital

  • Website: cloud9capital.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2020
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: cloud9-capital

Cloud9 Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2020. The firm specializes in supporting Brazilian tech companies in their growth stages by providing venture capital investment, strategic guidance, and operational support. They focus on empowering resilient entrepreneurs with scalable business models, helping them navigate market challenges. Notably, Cloud9 Capital has participated in significant transactions, including a Series A investment in Onfly, a travel and expense management platform, where they contributed to a funding round that raised approximately $15 million. This investment highlights their engagement in sectors that intersect with event management, as effective travel and expense management is crucial for organizing events. Additionally, they were involved in a Series B investment in Zig, a fintech company, showcasing their broader investment strategy in technology-driven businesses.


8. Redwood Ventures

  • Website: redwood.ventures
  • Type: Venture Capital
  • Headquarters: Guadalajara, Jalisco, Mexico
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 5
  • LinkedIn: redwoodventuresmx

Redwood Ventures is a venture capital firm based in Guadalajara, Jalisco, Mexico, founded in 2017. The firm specializes in investing in technology-driven startups across various sectors, including fintech, e-commerce, and healthtech. They provide financial backing and strategic support to entrepreneurs, helping them navigate the challenges of scaling their businesses. Notably, Redwood Ventures has made investments in companies like Boletomóvil, which raised an undisclosed amount in a Seed Round on November 7, 2023. Boletomóvil operates in the event ticketing industry, showcasing Redwood's engagement with the event management sector. This investment reflects their commitment to partnering with outstanding founders to drive growth and innovation, including in the event management space.


9. Canary

  • Website: canary.com.br
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. Canary has been actively involved in supporting startups, helping them grow through valuable connections and resources. One notable transaction is their investment in FestaLab, which raised $1,500,000 in a seed round on May 6, 2020. FestaLab operates within the event management industry, showcasing Canary's interest in this sector alongside their broader investment strategy.


10. Atlantico

  • Website: atlantico.vc
  • Type: Venture Capital
  • Headquarters: Sao Paulo, Sao Paulo, Brazil
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 4
  • LinkedIn: atlanticopartners

Atlantico is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in investing in early-stage companies across Latin America, providing both funding and strategic support to innovative founders. Atlantico aims to help these companies navigate growth challenges, particularly those that demonstrate early signs of product-market fit. One notable transaction in their portfolio is the investment in FestaLab, which raised $1,500,000 in a seed round on May 6, 2020. FestaLab operates within the event management industry, showcasing Atlantico's engagement with this sector and their commitment to supporting businesses that enhance the event experience.


11. Thomson Reuters Costa Rica


Thomson Reuters Costa Rica is a corporate investor based in Heredia, Costa Rica, founded in 1977. The company specializes in legal services and information technology solutions, offering a diverse range of products including legal research tools, tax compliance software, and media solutions. Their clientele includes legal professionals, accountants, and various businesses that utilize their services to enhance efficiency and ensure compliance. In 2023, Thomson Reuters made a significant move by acquiring Imagen, a Cambridge-based media management firm, which will now operate within the Reuters News division. This acquisition highlights their strategic interest in media management, which is relevant to the event management sector, as it involves managing media content and coverage for events, thereby enhancing their portfolio in the event management context.


12. PUMA México Sport S.A. de C.V.


PUMA México Sport S.A. de C.V. is a corporate investor based in Mexico City, Mexico, specializing in sportswear retail, including athletic footwear, apparel, and accessories. Founded in 1948, PUMA caters to a diverse customer base, including athletes and fashion enthusiasts, through its extensive product offerings and online store. Notably, PUMA has made strategic investments in the event management sector, such as the acquisition of Brandon Company AB in January 2009. This Swedish company specializes in merchandising and events, and the acquisition was seen as a marketing opportunity for PUMA, enhancing their brand promotion efforts during significant events like the Volvo Ocean Race. This move illustrates PUMA's commitment to integrating event management into their marketing strategy, thereby expanding their influence beyond traditional retail.



Event Management Insights: Key Investors in Latin America


InvestorHeadquarterSizeFoundedDeals 2024
bossa investSao Paulo, Sao Paulo, Brazil11-50201156
Smart Money VenturesSao Paulo, Sao Paulo, Brazil11-5020141
LIV CapitalCiudad De Mexico, Ciudad De México, Mexico11-5020000
Nexxus CapitalMexico City, Mexico City, Mexico11-5019950
Norte VenturesSao Paulo, Sao Paulo, Brazil1-10202011
big_betsSao Paulo, Sao Paulo, Brazil1-10201910
Cloud9 CapitalSao Paulo, Sao Paulo, Brazil1-1020201
Redwood VenturesGuadalajara, Jalisco, Mexico11-5020175
CanarySao Paulo, Sao Paulo, Brazil11-50201723
AtlanticoSao Paulo, Sao Paulo, Brazil1-1020194
Thomson Reuters Costa RicaHeredia, Heredia, Costa Rica51-20019774
PUMA México Sport S.A. de C.V.Mexico City, Mexico City, Mexico1-1019480


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