The live music event industry in Benelux is a vibrant ecosystem, showcasing a rich tapestry of concerts, festivals, and performances. It encompasses a variety of companies, including promoters, venues, and technology providers, all working together to create unforgettable experiences. In recent years, the industry has witnessed a surge in demand for innovative and immersive events, often leveraging technology to enhance audience engagement. As consumer preferences shift, there's a noticeable focus on sustainability and ethically-run events as market drivers. The Benelux region is increasingly becoming a hub for talent, technical advancements, and experiential marketing in live entertainment.


This list presents a selection of key investors in the live music event industry in Benelux, representing various funding types. Spanning private equity firms, corporate investors, and venture capital funds, these players reach from Luxembourg to the Netherlands. Founded between 1934 to 2017, these firms vary in size, from small teams to thousand-employee corporations. In 2024, they collectively executed numerous strategic investments, signaling robust interest in the live music scene. The investment sector is pivotal in shaping the future of live events, enhancing growth and innovation in this lucrative market.


Top 11 Live Music Event Investors in Benelux


1. Cvc

  • Website: cvc.com
  • Type: Private Equity
  • Headquarters: Luxembourg
  • Founded year: 2005
  • Headcount: 1001-5000
  • Number of deals in 2024: 16
  • LinkedIn: cvc-capital-partners

CVC Capital Partners is a prominent private equity investment firm based in Luxembourg, founded in 2005. The firm specializes in private equity, credit, secondaries, and infrastructure, managing approximately €193 billion in assets for over 1000 clients, including pension funds and institutional investors. Among their notable transactions, CVC acquired a stake in Stage Entertainment for €320 million in 2015, a company that produces live theater and musical performances, highlighting their engagement in the live entertainment sector. Additionally, CVC has made significant investments in various entertainment-related companies, such as Merlin Entertainments, which operates attractions that often include live performances. These transactions reflect CVC's strategic focus on delivering sustainable value and growth through investments in the entertainment industry, including live music events.


2. Endemol Shine Group

  • Website: banijay.com
  • Type: Corporate
  • Headquarters: Amsterdam, North Holland, Netherlands
  • Founded year: 2015
  • Headcount: 5001-10000
  • Number of deals in 2024: 2
  • LinkedIn: endemolshine

Endemol Shine Group, a corporate investor based in Amsterdam, Netherlands, is a subsidiary of Banijay Entertainment S.A., which specializes in television production and distribution. Founded in 2015, the company operates over 130 production labels and boasts a vast catalogue of more than 200,000 hours of programming. In recent years, Endemol Shine Group has expanded its portfolio through strategic acquisitions, including Balich Wonder Studio, a prominent Italian live-event company, which they acquired in June 2023 for an estimated $2.2 billion. This acquisition positions them within the live event industry, particularly in live music. Additionally, their acquisition of DMLS TV in July 2021 enhances their presence in the music and entertainment sector, further solidifying their commitment to diversifying into live events. These transactions reflect Endemol Shine Group's evolving strategy to engage with the live music and entertainment landscape.


3. LeanSquare

  • Website: leansquare.be
  • Type: Venture Capital
  • Headquarters: Belgium
  • Founded year: 2014
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: leansquare

LeanSquare is a venture capital investment fund based in Belgium, founded in 2014. The firm specializes in supporting innovative projects across various sectors, including the Cultural and Creative Industries, Enterprise Software, and Life Sciences. LeanSquare provides financial investment, expertise, and networking opportunities to startups that are at a mature stage and seeking growth. Notably, LeanSquare has been involved in several transactions relevant to the music industry, including investments in Musimap, which raised $830,375 in a venture round in October 2020 and also received seed funding in 2016. Musimap focuses on music data and analytics, which is pertinent to enhancing live music events. This involvement highlights LeanSquare's potential interest in the live music sector, despite their broader investment focus.


4. Barco

  • Website: barco.com
  • Type: Corporate
  • Headquarters: Kortrijk, Flanders, Belgium
  • Founded year: 1934
  • Headcount: 1001-5000
  • Number of deals in 2024: 1
  • LinkedIn: barco

Barco NV is a technology company founded in 1934, based in Kortrijk, Flanders, Belgium, specializing in digital projection and imaging solutions. The company serves various sectors, including healthcare, entertainment, and enterprise, providing products such as medical displays, projection systems, and collaboration technology. Barco operates globally, focusing on enhancing visualization and communication through innovative technology. Notably, Barco has made several strategic acquisitions that bolster its presence in the live music event industry. For instance, the acquisition of High End Systems in 2008 for USD 55 million reinforced Barco's leadership in the video and lighting segments, crucial for live performances. Additionally, the acquisition of Element Labs, an LED video-systems company, further enhances Barco's offerings in the mid-range market, providing essential technology for live events. These transactions highlight Barco's commitment to integrating advanced technologies that enhance the live music experience.


5. European Innovation Council (EIC)


The European Innovation Council (EIC) is a public entity based in Brussels, Belgium, established to support innovation and entrepreneurship across Europe. Founded in 1958, the EIC offers various funding programs, including the EIC Accelerator and EIC Pathfinder, aimed at helping startups and SMEs develop and scale their technologies. The EIC also provides business acceleration services, networking opportunities, and prizes to foster innovation in diverse sectors. Notably, the EIC has invested in Enote, a Berlin-based music technology startup, which raised €10 million in pre-Series A funding with the support of the EIC Fund. This investment highlights the EIC's engagement in the music technology space, indicating its potential relevance to the live music event industry. Additionally, Enote previously received grants and seed funding from the EIC, further demonstrating the council's commitment to supporting innovation in the music sector.


6. Parcom Capital

  • Website: parcomcapital.com
  • Type: Corporate
  • Headquarters: Schiphol, North Holland, Netherlands
  • Founded year: 1982
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: parcom-capital

Parcom Capital is a corporate investment firm based in Schiphol, North Holland, Netherlands, founded in 1982. Specializing in private equity, Parcom focuses on unlocking the potential of businesses by providing investment management and strategic support to entrepreneurs and management teams. They partner with various companies across multiple sectors to facilitate sustainable growth and transformation. Notably, Parcom Capital acquired Seetickets on September 22, 2008, a significant player in the ticketing industry, which is integral to the live music event sector. This acquisition highlights Parcom's involvement in the live music ecosystem, as ticketing is essential for the success of live events.


7. Triodos Bank

  • Website: triodos.com
  • Type: Venture Capital
  • Headquarters: Driebergen-Rijsenburg, Utrecht, Netherlands
  • Founded year: 1980
  • Headcount: 1001-5000
  • Number of deals in 2024: 2
  • LinkedIn: triodos-bank

Triodos Bank N.V. is a public entity operating as an ethical bank focused on sustainable finance. Founded in 1980 and based in Driebergen-Rijsenburg, Utrecht, Netherlands, it offers services such as depository receipts, green bonds, and investment management. The bank caters to individuals and businesses seeking to align their financial activities with ethical and sustainable practices. Triodos Bank operates in multiple European countries, promoting transparency and positive impact in the banking sector. Notably, it has been involved in funding the Hackney Arts Centre, which secured £1.9 million from Triodos Bank and other social investment firms to transform an old cinema into a socially minded arts complex. This investment highlights Triodos Bank's engagement in projects that support the arts and cultural initiatives, which are integral to the live music event industry.


8. Noshaq

  • Website: noshaq.be
  • Type: Venture Capital
  • Headquarters: Belgium
  • Founded year: 1985
  • Headcount: 11-50
  • Number of deals in 2024: 11
  • LinkedIn: noshaq-be

Noshaq is a venture capital investment fund based in Belgium, founded in 1985. The firm specializes in providing financial solutions and strategic support to small and medium-sized enterprises (SMEs) in the province of Liege. Noshaq focuses on funding, project structuring, and business development, particularly in sectors such as biotech and sustainable development. Notably, they have also invested in companies related to the music industry, including Herrmutt Lobby, which raised an undisclosed amount in a venture round in 2014, and Soundbops, which raised $61,679 in a seed round in 2018. These transactions highlight Noshaq's involvement in the music sector, suggesting a broader investment strategy that includes live music events.


9. EVS Broadcast Equipment

  • Website: evs.com
  • Type: Corporate
  • Headquarters: Seraing, Wallonia, Belgium
  • Founded year: 1994
  • Headcount: 501-1000
  • Number of deals in 2024: 2
  • LinkedIn: evs-broadcast-equipment

EVS Broadcast Equipment SA, founded in 1994 and based in Seraing, Wallonia, Belgium, is a corporate investor specializing in broadcast equipment and live video production solutions. With a workforce of 501-1000 employees, EVS offers a range of products including live production servers and asset management systems, primarily serving television networks and production companies. Their technology is pivotal in the shift towards digital media, enabling efficient live video production and content management. In 2020, EVS made a significant acquisition by purchasing Axon Digital for EUR 10.5 million, with an additional earn-out of up to EUR 2.5 million. This acquisition aimed to enhance EVS's product offerings and global presence in the live production infrastructure market, which is directly relevant to live music events. Additionally, their recent investment in Tinkerlist further demonstrates their active engagement in the media and production landscape, reinforcing their role as a key player in the live event industry.


10. MillionMonkeys


MillionMonkeys is a consulting firm based in Amsterdam, North Holland, founded in 2013. The firm specializes in building successful companies from creative ideas, connecting entrepreneurs with investors, and providing technical expertise to facilitate business development. In 2021, MillionMonkeys made a notable investment in TicketSwap, Europe’s leading ethical ticket resale platform, which raised $10 million in funding. This investment was particularly relevant as it came at a time when live entertainment was reopening post-pandemic, highlighting MillionMonkeys' involvement in the live music event industry. The funding was aimed at accelerating growth, expanding into new markets, and developing new features for the platform, further emphasizing their commitment to supporting the live music sector.


11. WhyCommitCapital

  • Website: whycommit.com
  • Type: Corporate
  • Headquarters: Utrecht, Utrecht, Netherlands
  • Founded year: 2017
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: whycommitcapital

WhyCommitCapital is an investment firm based in Utrecht, Netherlands, founded in 2017. The firm specializes in early-stage technology ventures, particularly in artificial intelligence and its applications across various sectors such as DeepTech and ClimateTech. They provide investment and advisory services to help startups scale their operations and develop innovative solutions. In 2023, WhyCommitCapital participated in a seed funding round for BASH, an Amsterdam-based party discovery startup that raised €750K. This investment highlights their interest in the live music and events sector, as BASH aims to expand its services across the Netherlands, targeting cities like Rotterdam and Utrecht for future growth.



Live Music Event Insights: Key Investors in Benelux


InvestorHeadquarterSizeFoundedDeals 2024
CvcLuxembourg1001-5000200516
Endemol Shine GroupAmsterdam, North Holland, Netherlands5001-1000020152
LeanSquareBelgium1-1020143
BarcoKortrijk, Flanders, Belgium1001-500019341
European Innovation Council (EIC)Brussels, Brussels, Belgium201-500195857
Parcom CapitalSchiphol, North Holland, Netherlands11-5019821
Triodos BankDriebergen-Rijsenburg, Utrecht, Netherlands1001-500019802
NoshaqBelgium11-50198511
EVS Broadcast EquipmentSeraing, Wallonia, Belgium501-100019942
MillionMonkeysAmsterdam, North Holland, Netherlands1-1020130
WhyCommitCapitalUtrecht, Utrecht, Netherlands1-1020172


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