The sports analytics industry in Latin America is rapidly evolving, with technology-driven companies focusing on enhancing athletic performance and fan engagement. Startups in this field utilize advanced data analysis to provide insights into player statistics, game strategies, and overall team performance. They often develop tools and platforms for coaches, teams, and broadcasters, ensuring informed decision-making and enriched viewer experiences. The increasing integration of artificial intelligence and machine learning is shaping new opportunities, making this sector appealing for investors seeking innovative solutions and updates in how sports are experienced and analyzed.

The list of investors includes notable venture capital firms primarily based in Sao Paulo, Brazil, with one located in Bogota, Colombia. These firms range from small emerging funds to larger investment houses, established from 2011 to 2020. In 2024, they collectively participated in numerous deals, reflecting a keen interest in the sports analytics sector, as evidenced by their commitment to supporting startups that innovate within this space.

Top 9 Sports Analytics Investors in Latin America

1. bossa invest

• Website: bossainvest.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 56
• LinkedIn: bossainvest

Bossa Invest is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm specializes in investing in innovative startups, particularly within the technology sector. Bossa Invest supports startups by providing capital, strategic guidance, and access to a network of co-investors, while also offering educational resources to empower entrepreneurs. Among their notable transactions, Bossa Invest has invested in Pro Soccer, which raised funds in a Pre Seed round, indicating a commitment to the sports sector. They also participated in the funding of Buzzer, a mobile platform aimed at enhancing fan engagement with live sports, which aligns with the growing trend of sports analytics and technology. These investments highlight Bossa Invest's active role in the sports analytics industry, despite their broader focus on technology startups.

2. Go4it Capital

• Website: go4itcapital.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: go4itcapital

Go4it Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2015. The firm partners with exceptional entrepreneurs to build innovative global businesses primarily in sports, digital media, and well-being. Go4it Capital focuses on providing both investment and strategic support to help these businesses grow, aiming to create a more active and enjoyable world. Notably, they have invested in Keemotion, a digital media startup that enhances sports analytics and content creation, and WSC Sports, which specializes in automated sports video highlights and analytics. These investments highlight Go4it Capital's commitment to the sports analytics industry, as they support companies that leverage technology to improve sports engagement and performance analysis.

3. Canary

• Website: canary.com.br
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2017
• Headcount: 11-50
• Number of deals in 2024: 23
• LinkedIn: canary-venture-capital

Canary is a venture capital firm based in Sao Paulo, Brazil, founded in 2017. The firm specializes in early-stage investments across Latin America, providing capital, co-founding assistance, and fostering a strong community of entrepreneurs. In 2022, Canary invested in Matchday, a startup that likely operates in the sports analytics domain, indicating their interest in this sector. Additionally, they have been involved in other seed rounds, such as Comp and Apprenty, showcasing their active role in supporting innovative startups. Their commitment to helping entrepreneurs grow and succeed through valuable connections and resources positions them as a significant player in the venture capital landscape.

4. Magma Partners

• Website: magmapartners.com
• Type: Venture Capital
• Headquarters: Providencia, Santiago, Chile
• Founded year: 2014
• Headcount: 11-50
• Number of deals in 2024: 6
• LinkedIn: magma-partners

Magma Partners is a venture capital firm based in Providencia, Santiago, Chile, founded in 2014. The firm specializes in investing in early-stage startups across Latin America, providing both funding and advisory services to entrepreneurs. With a focus on sectors like fintech and insurtech, Magma Partners has backed over 125 companies aimed at addressing significant regional challenges and supporting scalable technology businesses. Notably, they participated in a $74 million growth funding round for FZ Sports, a Miami-based sports media and technology company, highlighting their engagement in the sports analytics space. This investment reflects their willingness to explore opportunities beyond their primary sectors, making them a potential player in the sports analytics industry.

5. Verve Capital

• Website: vervecapital.us
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2019
• Headcount: 1-10
• Number of deals in 2024: 3
• LinkedIn: verve-capital

Verve Capital is a venture capital firm based in Sao Paulo, Brazil, founded in 2019. The firm specializes in early-stage investments in technology-driven startups across Latin America, providing not only funding but also strategic support to help entrepreneurs achieve significant growth. Verve Capital has a diverse portfolio, with a focus on innovative sectors such as FinTech, HealthTech, and EdTech. Notably, they have made significant investments in the sports industry, including Rei do Pitaco, a fantasy sports platform that raised $6 million in a seed round in May 2021, and $100,000 in pre-seed rounds in 2020. Additionally, they participated in the Series B funding round for Religion of Sports, which raised $50 million in June 2022, highlighting their commitment to companies that intersect with sports and analytics. These transactions underscore Verve Capital's engagement with the sports analytics sector, making them a noteworthy investor in this field.

6. Kaszek

• Website: kaszek.com
• Type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2011
• Headcount: 11-50
• Number of deals in 2024: 17
• LinkedIn: kaszek-ventures

Kaszek is a venture capital firm based in Sao Paulo, Brazil, founded in 2011. The firm focuses on investing in and supporting entrepreneurs across Latin America, providing capital and strategic guidance to startups in various technology-driven industries. With a strong emphasis on long-term partnerships, Kaszek aims to foster a vibrant technology ecosystem in the region. Notably, Kaszek has been involved in significant transactions, including a Series A funding round for Rei do Pitaco, a fantasy sports platform, where they co-led a R$180 million investment. This platform is particularly relevant to sports analytics as it utilizes data-driven insights to enhance the fantasy sports experience. Additionally, Kaszek participated in the seed funding for Rei do Pitaco, further solidifying their commitment to the sports analytics space. Other investments, such as in Comp and Grupo Netshoes, showcase their broader investment strategy but do not directly relate to sports analytics.

7. GR8 Ventures

• Website: gr8ventures.com.br
• Type: Corporate
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Founded year: 2013
• Headcount: 1-10
• Number of deals in 2024: 1
• LinkedIn: verus-group---early-stage-investments

GR8 Ventures is a venture capital firm based in Sao Paulo, Brazil, founded in 2013. The firm specializes in investing in technology startups with high growth potential, providing not only financial resources but also mentorship and strategic support to help these startups succeed. Among their notable transactions, they invested in Genoa Performance, which raised $437,112 in a seed round in May 2020. Genoa Performance is known for its focus on performance analytics in sports, aligning with GR8 Ventures' interest in innovative solutions. Other investments include Mediar Solutions and Dom Rock, which, while not directly related to sports analytics, showcase GR8 Ventures' commitment to supporting technology-driven startups.

8. Grupo Globo - Mídia e Conteúdo

• Website: grupoglobo.globo.com
• Type: Corporate
• Headquarters: Rio De Janeiro, Rio De Janeiro, Brazil
• Founded year: 1925
• Headcount: 10001+
• LinkedIn: organiza-es-globo

Grupo Globo - Mídia e Conteúdo is a prominent media company based in Rio de Janeiro, Brazil, founded in 1925. It specializes in producing and distributing audio and visual content, including original podcasts and television programming. The company has a significant presence in the audio market and serves consumers seeking entertainment and information across various platforms. Notably, Grupo Globo has participated in funding rounds for companies like Pixellot, which raised $16 million in a Series C funding round in June 2020, and $3.3 million in a corporate round in December 2019. Pixellot focuses on sports video analytics, indicating Grupo Globo's interest in the sports analytics industry. Additionally, Grupo Globo was involved in the Series C funding of Ingresse, a ticketing platform, which, while not directly related to sports analytics, shows their broader engagement in the sports and entertainment sectors.

9. Marathon Ventures

• Website: marathonvc.com
• Type: Venture Capital
• Headquarters: Bogota, Bogota, Colombia
• Founded year: 2020
• Headcount: 1-10
• Number of deals in 2024: 9
• LinkedIn: marathon-lab

Marathon Ventures is a venture capital firm based in Bogota, Colombia, founded in 2020. The firm specializes in investing in early-stage technology companies across Latin America, focusing on providing capital, networking opportunities, and advisory services to startup founders. Among their notable transactions, they led a $6M seed round for Fanki, a platform designed to connect sports clubs with fans, highlighting their interest in the sports sector. Additionally, they have invested in various innovative startups, including Ariadne Maps and HelloGuru, showcasing their diverse portfolio while maintaining a commitment to impactful B2B solutions.

Sports Analytics Insights: Key Investors in Latin America

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