The leather goods retailers industry in the Nordics thrives on a blend of tradition and innovation. Companies design a variety of products, from handbags and wallets to shoes and belts, often focusing on quality craftsmanship and sustainable materials. As consumer demand shifts towards eco-friendly and ethically produced goods, brands are embracing these values, enhancing their appeal. With a strong emphasis on e-commerce, the industry is fostering connections between artisans and shoppers. Interesting trends include the rise of personalized products and the integration of technology, allowing customers to enjoy tailored experiences with their leather goods.


This list features nine investors in the leather goods retail industry across the Nordics, showcasing a mix of venture capital and private equity firms. Operating from hubs in Stockholm and Copenhagen, these investors range in size from small teams to larger entities. Most have been active since the 2010s, with several notable deals recorded in 2024 tailored to support the sector’s growth. Their investments indicate a strong belief in innovative brands, with an eye towards sustainability and market expansion. Each firm presents unique strategies for enhancing brand visibility and operational performance.


Top 9 Leather Goods Retailers Investors in the Nordics


1. eEquity

  • Website: eequity.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: eequity

eEquity is a Stockholm-based venture capital firm founded in 2010, specializing in growth equity investments. The firm focuses on digitally enabled business models primarily in the Nordics, partnering with entrepreneurs in the technology and retail sectors. Notable transactions include investments in PS of Sweden, a retail business that raised SEK 50 million to enhance its growth, and John Henric, which raised over $7 million in a private equity round. Additionally, eEquity has invested in Ideal of Sweden, a brand known for its fashion accessories, which often include leather goods. These investments highlight eEquity's engagement in the leather goods retail space, supporting companies that align with their growth strategy.


2. Blazar Capital

  • Website: blazarcapital.com
  • Type: Venture Capital
  • Headquarters: Denmark
  • Founded year: 2016
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: blazarcapital

Blazar Capital is a venture capital firm based in Denmark, founded in 2016. They act as a brand incubator specializing in consumer goods and e-commerce, focusing on ideating, creating, and scaling innovative brands. Notable investments include Nordgreen, which raised $2 million in a seed round in 2019 and $500,000 in a pre-seed round in 2017, indicating their commitment to supporting emerging brands. They also invested in Copenhagen Cartel Swim, which raised $95,000 in a seed round in 2021, and Jamie Looks, which raised $500,000 in a pre-seed round in 2017. Their model emphasizes direct-to-consumer sales and leveraging influencer marketing to enhance brand visibility, making them a strategic investor in the consumer goods sector, including leather goods.


3. Priveq

  • Website: priveq.se
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1983
  • Headcount: 11-50
  • LinkedIn: priveq-investment

Priveq is an investment management and private equity firm based in Stockholm, Sweden, founded in 1983. With a focus on providing growth capital to companies across various sectors, Priveq has a history of investing in over 130 companies. They specialize in helping growth-stage companies achieve their objectives through strategic guidance and financial support. Notably, Priveq has invested in Trendhim, a retailer known for its leather goods, which highlights their involvement in the leather goods sector. Additionally, they have previously invested in Boomerang International AB, although this company is not directly related to leather goods. Overall, Priveq's diverse investment strategy includes a notable presence in the leather goods market through Trendhim.


4. Cni


CNI Advisory AB is a venture capital firm based in Stockholm, Sweden, founded in 2012. The firm specializes in funding and supporting entrepreneurial businesses across various sectors, with a focus on creating sustainable shareholder value. Cni provides capital and strategic guidance to its portfolio companies, which include startups and established firms in technology, finance, and e-commerce. Notably, Cni has been involved in significant transactions such as the $9.6 million venture round for Ideal of Sweden on December 22, 2017, a company known for its stylish phone cases and accessories, including leather products. Additionally, they participated in a $4.07 million venture round for KidsBrandStore on December 21, 2018, which, while not directly related to leather goods, showcases Cni's active engagement in the retail sector.


5. Creades AB

  • Website: creades.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2012
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: creades-ab

Creades AB is a Stockholm-based venture capital firm founded in 2012, specializing in long-term value creation through strategic investments in both listed and unlisted companies. The firm collaborates with entrepreneurs and business leaders to enhance business operations and growth potential across various industries, including technology and retail. Notably, Creades has invested in Acne Studios, a prominent player in the leather goods market, which raised an undisclosed amount in a venture round in January 2014. This transaction highlights Creades' engagement in the leather goods sector, showcasing their interest in supporting brands that operate within this industry.


6. 3TInvest

  • Website: 3tinvest.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2009
  • Headcount: 1-10
  • LinkedIn: 3tinvest

3T Invest AB is a corporate investment firm based in Stockholm, Sweden, founded in 2009. The firm specializes in providing coaching and capital to innovative companies, with a strong emphasis on high social impact. They support entrepreneurs across various sectors, including Health and Lifescience, Deeptech, and Lifestyle. One notable transaction in their portfolio is the investment in The Noble Shoe, a leather goods company, which raised an undisclosed amount in a Seed Round on January 1, 2019. This investment reflects 3TInvest's commitment to fostering innovation in diverse industries, including leather goods, while also addressing societal challenges through their advisory services and networking opportunities.


7. ChromaWay

  • Website: chromaway.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: chromaway

ChromaWay is a technology company based in Stockholm, Sweden, founded in 2014, specializing in blockchain solutions through its relational blockchain platform, Chromia. The company empowers businesses to develop decentralized applications across various industries, including gaming and finance. In June 2023, ChromaWay made a significant move into the fashion industry by acquiring Blk Dnm, a Swedish American fashion label, marking its first acquisition in this sector. This acquisition reflects ChromaWay's interest in diversifying its investments beyond technology and into the fashion realm, which includes leather goods. Additionally, in July 2023, ChromaWay participated in a seed round investment for Neoki, further showcasing its active engagement in various sectors.


8. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services to businesses across various sectors, including technology and consumer products. Altor focuses on enhancing operational efficiency and sustainable growth for its partners through tailored investment strategies and digital transformation solutions. One of their notable transactions includes the acquisition of a majority stake in Ideal of Sweden, a Swedish design brand known for its leather goods and accessories, which they acquired from its founders and early-stage investor EEquity in June 2019. This investment highlights Altor's engagement in the leather goods sector, showcasing their capability to support brands in this industry.


9. People Ventures

  • Website: people.ventures
  • Type: Venture Capital
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2017
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: hipeopleventures

People Ventures is a venture capital firm based in Copenhagen, Denmark, founded in 2017. The firm specializes in investing in early-stage technology-driven companies, particularly in the digital health and SaaS sectors. They provide operational support and advisory services to startups, helping them navigate challenges in growth and development. Notably, People Ventures has invested in SON OF A TAILOR, a company that raised $5,545,452 in a Series A round on October 5, 2020, and previously raised an undisclosed amount in a Seed Round on July 14, 2017. This investment highlights their engagement in the leather goods sector, showcasing their versatility in supporting various industries beyond their primary focus.



Leather Goods Retailers Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
eEquityStockholm, Stockholm, Sweden11-5020100
Blazar CapitalDenmark11-5020162
PriveqStockholm, Stockholm, Sweden11-5019830
CniStockholm, Stockholm, Sweden1-1020121
Creades ABStockholm, Stockholm, Sweden1-1020121
3TInvestStockholm, Stockholm, Sweden1-1020090
ChromaWayStockholm, Stockholm, Sweden11-5020140
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
People VenturesCopenhagen, Denmark11-5020172


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