The hotel interior design industry in the Nordics is characterized by a unique blend of innovation and tradition. Various companies, from luxury design firms to architectural studios, thrive in creating spaces that marry aesthetics with functionality. There is a growing emphasis on sustainable practices, as consumers increasingly seek environmentally friendly options. Notable design styles include minimalism and northern-lights-inspired themes that reflect the natural surroundings. As technology advances, smart designs that enhance guest experience are becoming a focal point, offering exciting challenges and opportunities for both designers and hotel operators alike.


The list features a mix of investors, including venture capital and private equity firms, headquartered in Sweden, Finland, and Denmark. Most of these firms were established between the mid-1980s to mid-2000s and vary in size, with a few managing substantial portfolios. In 2024, these investors made a collective push with a notable count of transactions focused on hospitality. Their engagement with hotel interior design showcases their strategies to capitalize on a vibrant marketplace, responding to emerging trends in luxury accommodations and innovative layouts.


Top 9 Hotel Interior Design Investors in the Nordics


1. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses through tailored financial solutions and guidance. Notably, Almi has been involved in several transactions relevant to the hotel and hospitality sector, including investments in Treehotel, which focuses on unique hotel experiences, and Resize Design, which may contribute to hotel interior design. These investments reflect Almi's engagement in the hotel industry, showcasing its potential relevance to hotel interior design.


2. CapMan

  • Website: capman.com
  • Type: Private Equity
  • Headquarters: Helsinki, Uusimaa, Finland
  • Founded year: 1989
  • Headcount: 51-200
  • Number of deals in 2024: 4
  • LinkedIn: capman

CapMan Oyj is an investment management firm based in Helsinki, Finland, specializing in private equity, real estate, infrastructure, and natural capital investments. Founded in 1989, CapMan serves institutional investors by providing access to diverse investment strategies aimed at achieving sustainable returns. With a strong presence in the Nordic markets, CapMan leverages its expertise to manage funds and drive value creation for its clients. Notably, CapMan has made significant strides in the hotel sector, acquiring Kämp Collection Hotels in 2014 and Iconic Nordic Rooms in 2010. More recently, in 2025, CapMan Hotels II acquired Midstar Fastigheter AB, a Nordic hotel real estate portfolio consisting of 28 assets, further solidifying its position in the hotel investment market. These transactions highlight CapMan's commitment to the hotel industry, which is closely linked to hotel interior design, as they likely involve renovations and enhancements to the properties they acquire.


3. Pandox

  • Website: pandox.se
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1995
  • Headcount: 1001-5000
  • Number of deals in 2024: 1
  • LinkedIn: pandox

Pandox is a corporate investor based in Stockholm, Sweden, founded in 1995. The company specializes in owning, developing, and leasing hotel properties, with a portfolio of approximately 160 hotels across 11 countries. Pandox provides essential real estate solutions in the hospitality sector, allowing skilled hotel operators to focus on delivering quality services. Notable transactions include the acquisition of The Midland Manchester for approximately £115 million, which included £11 million earmarked for refurbishment, and the acquisition of the Silken Berlaymont hotel in Brussels, where Pandox plans to invest an additional MEUR 3.5 for upgrades. These transactions highlight Pandox's active role in enhancing hotel interiors and their commitment to improving the quality of hotel properties.


4. Altor Equity Partners

  • Website: altor.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2003
  • Headcount: 51-200
  • Number of deals in 2024: 6
  • LinkedIn: altor

Altor Equity Partners is a private equity investment management firm based in Stockholm, Sweden, founded in 2003. The firm specializes in providing consulting services across various sectors, including technology and consumer products, with a focus on enhancing operational efficiency and sustainable growth for its partners. Altor has been involved in several notable transactions, including the acquisition of Strawberry Group, which operates in the hospitality sector with brands like Ving and Spies. This acquisition indicates Altor's engagement in the hospitality industry, which may intersect with hotel interior design. Additionally, Altor formed Network of Design (NOD) and acquired companies like String Furniture and Photowall, suggesting a commitment to design and aesthetics that could be relevant to hotel interiors. Overall, Altor's diverse investment portfolio and strategic initiatives in design-related businesses position them as a noteworthy player in the broader context of hotel interior design.


5. Partnerinvest Norr


Partnerinvest Norr is a venture capital firm founded in 2009, specializing in investing in scalable business models and driven entrepreneurial teams. Based in Sweden, they primarily focus on businesses located in Västerbotten and Norrbotten, providing capital and support to help these companies grow and expand their market presence. Partnerinvest Norr collaborates with private investors to enhance their investment capacity. Among their notable transactions, they invested in Treehotel, a unique hotel that emphasizes innovative design and experience, and Resize Design, which suggests a focus on design-oriented ventures. Other investments include Kittelfjall and Storigo AB, further showcasing their engagement in sectors that may intersect with hotel interior design.


6. Maj Invest

  • Website: majinvest.com
  • Type: Private Equity
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2005
  • Headcount: 51-200
  • Number of deals in 2024: 5
  • LinkedIn: maj-invest

Maj Invest is an investment management firm based in Copenhagen, Denmark, specializing in asset management and private equity. Founded in 2005, the firm provides tailored investment solutions to institutional investors, with a focus on sectors such as technology, life sciences, and energy transition. Maj Invest is committed to sustainability and responsible investing, aiming to generate long-term value for its clients while addressing complex investment needs. Notably, Maj Invest has made significant acquisitions in the interior design space, including the acquisition of Muuto in 2014 and a majority stake in ferm LIVING in 2020. These transactions highlight their engagement in the interior design industry, which is relevant to hotel interior design, as these companies produce design products that could be utilized in hotel settings.


7. Hilding Anders International AB


Hilding Anders International AB is a corporate investor based in Sweden, founded in 1939, specializing in sleep products such as beds, mattresses, and sleep accessories. With a strong presence in over 40 countries, they focus on innovative solutions to enhance sleep quality for both consumers and businesses. Notably, Hilding Anders has made significant acquisitions to bolster its market position, including the purchase of Myer’s, a leading UK bedding company, in 2007, and the acquisition of the luxury mattress brand Carpe Diem Beds of Sweden in 2013. These transactions reflect their commitment to expanding their influence in the bedding market, which is crucial for hotel interior design, as quality sleep products are vital for guest satisfaction in the hospitality sector.


8. Wellstreet

  • Website: wellstreet.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2016
  • Headcount: 1-10
  • Number of deals in 2024: 3
  • LinkedIn: wellstreet

Wellstreet is a venture capital firm based in Stockholm, Sweden, founded in 2016. The firm specializes in early-stage investments in Nordic tech companies, providing entrepreneurs with capital and strategic support to foster growth and innovation. Wellstreet primarily focuses on sectors such as FinTech, E-commerce, and GreenTech. Notably, they invested in Hemset, a Malmö-based startup that secured a $320k investment to develop its digital interior design services, highlighting their engagement in the interior design space. This investment reflects Wellstreet's willingness to support innovative solutions within the design industry, which can be applicable to hotel interior design. Additionally, they have been involved in other ventures, although those may not directly relate to hotel interiors.


9. Procuritas

  • Website: procuritas.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1986
  • Headcount: 11-50
  • LinkedIn: procuritas-ab

Procuritas is a private equity investment firm based in Stockholm, Sweden, founded in 1986. The firm specializes in private equity and growth capital investments, partnering with entrepreneurs and business owners to provide capital and strategic guidance aimed at achieving market leadership. Their portfolio spans various industries, including e-commerce and healthcare, reflecting a commitment to fostering long-term growth. Notably, Procuritas has made significant investments in the interior design sector, including the acquisition of Zone Company Denmark A/S, which focuses on interior products. This transaction highlights their engagement in the interior design market, which is relevant to hotel interiors. Additionally, they acquired Scandinavian Designs in 2017, further indicating their interest in design-oriented businesses.



Hotel Interior Design Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
AlmiStockholm, Stockholm, Sweden201-50019947
CapManHelsinki, Uusimaa, Finland51-20019894
PandoxStockholm, Stockholm, Sweden1001-500019951
Altor Equity PartnersStockholm, Stockholm, Sweden51-20020036
Partnerinvest NorrSweden1-1020090
Maj InvestCopenhagen, Denmark51-20020055
Hilding Anders International ABSweden5001-1000019390
WellstreetStockholm, Stockholm, Sweden1-1020163
ProcuritasStockholm, Stockholm, Sweden11-5019860


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