The designer jewelry industry in the Nordics is characterized by its blend of craftsmanship and innovative designs. Companies range from established luxury brands to emerging startups that prioritize sustainability and ethical sourcing. This sector thrives on a commitment to high-quality materials and unique artistic expressions. Notably, the increasing demand for personalized and bespoke jewelry is reshaping the market. Additionally, the rise of technology-inspired creations and circular practices reflects a pivotal shift toward more responsible consumption. As eco-consciousness grows, investors are more keen to support brands that resonate well with evolving consumer values.


The investor landscape for designer jewelry in the Nordics features a mix of venture capital firms, corporate investors, and private equity groups. Spanning locations like Denmark, Sweden, and Finland, these investors vary in size from small teams to larger entities. Founded between 2007 and 2016, many have actively pursued opportunities, contributing to a collective of over fifty investment deals in 2024. Firms such as EQT Group and Heartcore Capital are exploring innovative jewelry ventures while shaping the contemporary market.


Top 8 Designer Jewelry Investors in the Nordics


1. Fiskars Group


Fiskars Group is a corporate investor based in Espoo, Uusimaa, Finland, with a long history dating back to 1649. The company is primarily known for its design-driven consumer goods, focusing on gardening, cooking, and home products. In recent years, Fiskars Group has made significant strides in the luxury market through strategic acquisitions. Notably, in September 2023, they acquired Georg Jensen, a renowned Danish luxury lifestyle brand that includes designer jewelry, for EUR 151.5 million. This acquisition aims to enhance their luxury home brand portfolio and increase the share of luxury brands in their net sales. Additionally, in May 2015, Fiskars acquired the WWRD group, which includes prestigious brands such as Waterford and Wedgwood, further solidifying their presence in the luxury sector. These transactions highlight Fiskars Group's commitment to expanding its footprint in the luxury market, including designer jewelry.


2. Heartcore Capital

  • Website: heartcore.com
  • Type: Venture Capital
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2007
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and focuses on building long-term relationships with entrepreneurs. In recent years, Heartcore has made notable investments in the designer jewelry sector, particularly in Finematter, a female-founded circular jewelry platform. They participated in a €2.6M seed round in September 2023 and a €1.7M pre-seed round in August 2020 for Finematter. These investments highlight Heartcore's commitment to supporting innovative solutions in the jewelry industry, particularly those that emphasize sustainability and circularity.


3. EQT Group

  • Website: eqtgroup.com
  • Type: Private Equity
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 1001-5000
  • Number of deals in 2024: 30
  • LinkedIn: eqt-partners

EQT Group is a prominent investment firm based in Stockholm, Sweden, specializing in private equity, infrastructure, real estate, growth equity, and venture capital. Founded in 1994, EQT serves institutional investors by providing expertise in managing diverse investment portfolios across various sectors and geographies. Notably, EQT acquired Vertu on June 14, 2012, a brand recognized for its luxury mobile phones that often feature designer craftsmanship and materials. This acquisition highlights EQT's engagement in the luxury market, which is closely related to the designer jewelry industry. Additionally, EQT has been involved in other transactions, such as the investment in GPA Global, although this is less relevant to the jewelry sector. Overall, EQT's experience with luxury brands positions them as a potential investor in the designer jewelry space.


4. Rainmaking

  • Website: rainmaking.io
  • Type: Corporate
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2006
  • Headcount: 201-500
  • LinkedIn: rainmaking

Rainmaking is a corporate venture studio based in Copenhagen, Denmark, founded in 2006. The firm specializes in building and scaling innovative startups in collaboration with corporate partners, focusing on various industries, including FinTech and InsurTech. In the context of designer jewelry, Rainmaking has made a notable investment in the jewelry brand 7879, co-founded by Sach Kukadia. This investment, which secured £5.5 million in seed funding, is intended to help scale the business, expand product ranges, and enhance marketing initiatives. This transaction highlights Rainmaking's active role in the designer jewelry sector, showcasing their ability to support and grow innovative brands within this niche.


5. Superhero Capital


Superhero Capital is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2015. The firm specializes in seed funding for software-driven startups in the New Nordics region, providing financial backing and strategic support to entrepreneurs. Superhero Capital aims to empower founders and foster innovation primarily in the technology sector. Notably, they participated in a €2M seed round for Cloud Factory Jewelry, a company focused on 3D printed jewelry, alongside other investors. This investment highlights their engagement in the designer jewelry industry, showcasing their interest in supporting innovative solutions within this market.


6. Partnerinvest Norr


Partnerinvest Norr is a venture capital firm founded in 2009, specializing in investing in scalable business models and driven entrepreneurial teams. Based in Sweden, particularly focusing on the regions of Västerbotten and Norrbotten, the firm aims to provide capital and support to businesses to help them grow and expand their market presence. They collaborate with private investors to enhance their investment capacity. Notably, Partnerinvest Norr has been involved in transactions such as Resize Design, which raised funds in a seed round in 2011, indicating their interest in design-oriented ventures. This involvement suggests a potential openness to investing in the designer jewelry industry, aligning with their broader investment strategy.


7. Blazar Capital

  • Website: blazarcapital.com
  • Type: Venture Capital
  • Headquarters: Denmark
  • Founded year: 2016
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: blazarcapital

Blazar Capital is a venture capital firm based in Denmark, founded in 2016. They specialize in brand incubation, focusing on consumer goods and e-commerce. Their investment strategy emphasizes ideating, creating, and scaling innovative brands, leveraging direct-to-consumer sales and influencer marketing to enhance brand visibility. Notably, Blazar Capital has invested in Nordgreen, a brand that raised $2 million in a seed round in May 2019 and $500,000 in a pre-seed round in May 2017. While Nordgreen is primarily known for its watches, the firm's involvement in such consumer-focused brands indicates a broader interest in the fashion and accessories market, which includes designer jewelry.


8. Flat Capital AB

  • Website: flatcapital.com
  • Type: Corporate
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 2013
  • Headcount: 1-10
  • Number of deals in 2024: 1
  • LinkedIn: flat-capital-ab

Flat Capital AB is a corporate investment firm based in Stockholm, Sweden, founded in 2013. The firm specializes in long-term investments, providing capital and support to dedicated founders and entrepreneurs without the pressure of short-term returns. This approach allows their clients to build their businesses effectively. Flat Capital AB has a unique global network that facilitates access to promising investment opportunities. One of their notable transactions includes a $40 million Series C investment in Lyst, a fashion e-commerce platform, which indicates their engagement in the fashion industry. While Lyst is not exclusively a designer jewelry company, its involvement in the broader fashion sector suggests that Flat Capital AB may have an interest in related areas, including designer jewelry.



Designer Jewelry Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
Fiskars GroupEspoo, Uusimaa, Finland5001-1000016490
Heartcore CapitalCopenhagen, Denmark11-50200717
EQT GroupStockholm, Stockholm, Sweden1001-5000199430
RainmakingCopenhagen, Denmark201-50020060
Superhero CapitalHelsinki, Uusimaa, Finland1-1020157
Partnerinvest NorrSweden1-1020090
Blazar CapitalDenmark11-5020162
Flat Capital ABStockholm, Stockholm, Sweden1-1020131


Want to find more investors focusing on the designer jewelry industry?

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