The tanning salons industry in DACH focuses on providing customers with various tanning services, including sunbeds, spray tanning, and customized skin treatments. This market includes establishments from standalone salons to larger beauty and wellness centers catering to clients seeking bronzed skin year-round. As consumer awareness of sun exposure health risks increases, salons are adapting by offering safer, UV-free tanning options and organic products. Moreover, advancements in technology are steering the industry towards more effective solutions for bronzing and skin care, with an emphasis on sustainability and eco-friendly practices reshaping the landscape of beauty services.


The selected tanning salons investors represent a mix of venture capital, private equity, and corporate entities concentrated in key DACH locations such as Berlin, Munich, and Hamburg. Founded from 2007 to 2019, these firms range from small-sized teams to larger entities managing significant portfolios. In 2024, these investors executed a variety of deals, indicating a growing interest in the beauty and wellness space, particularly in innovative startups and established salons within the tanning segment. Such investment activity suggests a bright future for the industry with solid financial backing.


Top 7 Tanning Salons Investors in DACH


1. Rocket Internet SE


Rocket Internet SE is a venture builder based in Berlin, Germany, founded in 2007. The firm specializes in incubating and investing in internet and technology companies globally, providing operational support and capital to entrepreneurs. Their investment portfolio spans various sectors, including eCommerce, PropTech, and FinTech. Notably, Rocket Internet invested €15 million in Vaniday, a beauty and wellness startup that operates in multiple countries and offers CRM, marketing, and online-booking tools for salons. This investment highlights their engagement in the beauty sector, which is relevant to tanning salons. Other investments, such as in GLOSSYBOX, a beauty subscription service, further demonstrate their interest in the beauty and wellness industry.


2. Vtc


VTC GmbH & Co.KG is a private equity investment holding company based in Flensburg, Schleswig-Holstein, Germany, founded in 1992. The firm focuses on acquiring and developing industrial companies, providing strategic support and investment management services to its portfolio. VTC operates in diverse sectors, including wind energy and e-mobility, but has also made notable investments in the beauty and fitness markets. In 2017, VTC acquired JK Products & Services GmbH, known as Ergoline, which strengthens its position in the beauty and fitness sectors. Additionally, VTC acquired 100% of shares of JK-Holding GmbH, a global leader in the sunbed industry, further solidifying its commitment to the tanning salons market. These transactions highlight VTC's active role in the tanning industry, making it a significant player in this sector.


3. b2venture

  • Website: b2venture.vc
  • Type: Venture Capital
  • Headquarters: St. Gallen, St. Gallen, Switzerland
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: btovpartners

b2venture is a venture capital firm based in St. Gallen, Switzerland, founded in 2000. The firm specializes in early-stage investments in innovative startups across various sectors, providing financial backing and support to entrepreneurs. They collaborate with a community of angel investors, enhancing their investment strategy and positioning them as a key player in the European venture capital landscape. Notable transactions include a seed round investment in gitti, a beauty product company, and participation in funding rounds for Flaconi, an online beauty marketplace. These investments reflect b2venture's interest in the beauty and wellness industry, which may align with the tanning salons sector.


4. W ventures

  • Website: wventures.jp
  • Type: Corporate
  • Headquarters: Berlin, Berlin, Germany
  • Founded year: 2019
  • Headcount: 1-10
  • Number of deals in 2024: 11
  • LinkedIn:

W Ventures GmbH is a venture capital firm based in Berlin, Germany, founded in 2019. The firm specializes in providing investment and consulting services to startups and established businesses across various sectors, with a focus on accelerating digital business ideas from seed to growth. Notably, W Ventures has invested in Go Today Shaire Salon, raising $9,433,992 in a Series B round on August 24, 2020, and $2,441,796 in a Series A round on August 22, 2019. These transactions highlight their active role in the tanning salons industry, alongside their broader investment strategy that includes expertise in strategy consulting, financial management, and project development.


5. Hanse Ventures

  • Website: hanseventures.com
  • Type: Venture Capital
  • Headquarters: Hamburg, Hamburg, Germany
  • Founded year: 2010
  • Headcount: 11-50
  • Number of deals in 2024: 1
  • LinkedIn: hanse-ventures

Hanse Ventures is a Hamburg-based startup incubator founded in 2010, specializing in supporting entrepreneurs in launching and scaling digital businesses. They provide comprehensive operational execution, online marketing, and fundraising assistance to help founders bring their ideas to market. One of their notable transactions includes the investment in Suns Care, which raised an undisclosed amount in a Seed Round on June 15, 2022. This investment indicates their engagement in the tanning industry, showcasing their interest in businesses that may enhance or innovate within this sector. Their expertise in building strong founder teams and leveraging operational support positions them as a valuable partner for startups in the tanning salon industry.


6. startup300 AG

  • Website: startup300.at
  • Type: Venture Capital
  • Headquarters: Linz, Upper Austria, Austria
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: startup300

startup300 AG is an investment management and consulting firm based in Linz, Upper Austria, founded in 2015. The firm specializes in supporting startups and innovative companies, primarily in the technology and innovation sectors. They provide investment management services and consulting to help businesses navigate growth challenges. Notably, startup300 AG has been involved in transactions such as the Series A investment in Mangomint, a cloud-based software solution for salon and spa businesses, which raised $13M in December 2022. Additionally, they participated in Mangomint's Seed Round, where the company raised $1.75M in June 2020. These transactions highlight startup300 AG's engagement in the salon industry, making them a potential investor for tanning salons.


7. G-fund

  • Website: gfund.vc
  • Type: Corporate
  • Headquarters: Munich, Bavaria, Germany
  • Founded year: 2021
  • Headcount: 1-10
  • Number of deals in 2024: 2
  • LinkedIn: generations-fund

G-fund is a corporate investment fund based in Munich, Bavaria, Germany, founded in 2021. The fund focuses on early-stage consumer-facing and enabling technology companies across Europe and Israel. G-fund invests in various sectors, including nutrition, health, beauty, fashion, and education, aiming to empower innovative businesses that contribute to a sustainable future. In 2024, G-fund participated in a Pre-Seed funding round for JENA, a UK SaaS platform for solopreneurs, which secured £1.2 million. This investment highlights G-fund's commitment to supporting consumer-oriented startups, which may include businesses in the beauty and wellness sectors, potentially encompassing tanning salons.



Tanning Salons Insights: Key Investors in DACH


InvestorHeadquarterSizeFoundedDeals 2024
Rocket Internet SEBerlin, Berlin, Germany201-50020070
VtcFlensburg, Schleswig-Holstein, Germany1001-500019924
b2ventureSt. Gallen, St. Gallen, Switzerland11-50200015
W venturesBerlin, Berlin, Germany1-10201911
Hanse VenturesHamburg, Hamburg, Germany11-5020101
startup300 AGLinz, Upper Austria, Austria51-20020150
G-fundMunich, Bavaria, Germany1-1020212


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