The nail care products industry in the Nordics thrives on innovation and sustainability. Companies in this sector range from established cosmetic brands to emerging startups that focus on eco-friendly solutions and high-quality ingredients. Consumers are increasingly drawn to products that emphasize health benefits, such as organic formulations and cruelty-free options. Trends show a shift towards direct-to-consumer sales channels, supplemented by influencer marketing. Additionally, the region’s strong emphasis on sustainability drives brands to explore environmentally conscious packaging and sourcing methods. As awareness grows, the industry is expected to expand further, marrying beauty with ethical practices.


In the Nordics, investors are making impactful strides across the nail care products industry. This sector features a mix of venture capital and private equity firms, primarily located in Stockholm, Copenhagen, and Helsinki. Established from 1936 to as recent as 2016, these investors have sizes ranging from small teams to medium firms. With reported deals in 2024 varying from two to seventeen, they indicate a steady interest in supporting beauty enterprises, especially as consumer preferences evolve. Noteworthy names like Almi and Kinnevik play an essential role in funding health and lifestyle innovations.


Top 7 Nail Care Products Investors in the Nordics


1. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Among their notable transactions, Almi has invested in Minolei Cosmetics, which raised an undisclosed amount in a venture round in September 2022. This investment suggests a connection to the cosmetics industry, which often includes nail care products. Additionally, Almi has been involved in other ventures such as NCP Olfactives and NCP Concept, which, while not directly related to nail care, indicate their engagement in the broader beauty and personal care market.


2. Kinnevik

  • Website: kinnevik.com
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1936
  • Headcount: 11-50
  • Number of deals in 2024: 10
  • LinkedIn: investment-ab-kinnevik

Kinnevik is a Stockholm-based investment company founded in 1936, specializing in partnering with innovative entrepreneurs across various sectors, including healthcare, software, marketplaces, and climate tech. They provide both capital and operational support to help companies scale and create long-term value. Notably, Kinnevik has been involved in significant transactions within the beauty sector, such as their investments in GLOSSYBOX, which raised substantial funding in both 2011 and 2015. GLOSSYBOX is known for its subscription service that delivers beauty products, including nail care items, to consumers. This involvement highlights Kinnevik's interest in the beauty industry, which encompasses nail care products, aligning with their strategy of redefining industries and addressing global challenges through strategic investments.


3. Accent Equity


Accent Equity is a private equity firm based in Stockholm, Sweden, founded in 1994. The firm specializes in investments in private Nordic companies, focusing on enhancing the value of its portfolio through strategic management and investment. Accent Equity aims to create sustainable growth and superior returns for its clientele across various sectors. Notably, they acquired Scandinavian Cosmetics Group Holding AB in 2019, a company with significant net sales in the cosmetics industry, which may include nail care products. Additionally, their acquisition of Oral Care AB and other companies indicates a diverse investment strategy, although these are not directly related to nail care. Overall, Accent Equity's expertise in investment management and their involvement in the cosmetics sector make them a noteworthy player in the investment landscape.


4. Nordic Eye Venture & Growth Capital

  • Website: nordiceye.com
  • Type: Venture Capital
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: nordic-eye

Nordic Eye Venture & Growth Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2016. The firm specializes in investing in growth companies within the technology and lifestyle sectors, providing capital and strategic support to startups to help them scale and achieve market fit. With a focus on high revenue potential, Nordic Eye collaborates closely with its portfolio companies to drive growth and successful exits. Notably, they led a $6 million seed investment in Underlining Beauty, a beauty and wellness company, which aims to expand its direct-to-consumer business and product lines. This investment highlights their engagement in the beauty sector, which is relevant to nail care products. Other transactions include investments in companies like Alpha Paw and Tattoodo, showcasing their diverse portfolio but primarily focusing on lifestyle and wellness.


5. Heartcore Capital

  • Website: heartcore.com
  • Type: Venture Capital
  • Headquarters: Copenhagen, Denmark
  • Founded year: 2007
  • Headcount: 11-50
  • Number of deals in 2024: 17
  • LinkedIn: heartcorecapital

Heartcore Capital is a venture capital firm based in Copenhagen, Denmark, founded in 2007. The firm specializes in investing in early-stage technology companies and emphasizes building long-term relationships with entrepreneurs. Heartcore has been involved in various transactions, including notable investments in the beauty and skincare sector, such as FORMEL Skin, which raised significant funding to develop its digital platform for skincare. This involvement highlights Heartcore's interest in the beauty industry, which may extend to nail care products, making them a potential investor in this space.


6. Blazar Capital

  • Website: blazarcapital.com
  • Type: Venture Capital
  • Headquarters: Denmark
  • Founded year: 2016
  • Headcount: 11-50
  • Number of deals in 2024: 2
  • LinkedIn: blazarcapital

Blazar Capital is a venture capital firm based in Denmark, founded in 2016. They act as a brand incubator specializing in consumer goods and e-commerce, focusing on ideating, creating, and scaling innovative brands. Their investment strategy emphasizes direct-to-consumer sales and leveraging influencer marketing to enhance brand visibility. Notable transactions include investments in Scandinavian Biolabs, which raised over $4.4 million in 2024, and MessyWeekend, which raised $1.07 million in 2021. These investments highlight their interest in the beauty and personal care sector, which could extend to nail care products, making them a potential player in this market.


7. Lifeline Ventures


Lifeline Ventures is a venture capital firm based in Helsinki, Uusimaa, Finland, founded in 2009. The firm specializes in early-stage investments in startups across various sectors, providing financial backing and advisory services to entrepreneurs. Lifeline Ventures focuses on supporting resilient founders from the inception of their ventures. Notably, they have participated in significant funding rounds, including a €15 million investment in Sulapac, a company that develops sustainable materials, which could have applications in the nail care industry. Additionally, they have been involved in other transactions such as HumanCharger and Umbra, showcasing their diverse investment portfolio. Their commitment to innovative and sustainable solutions positions them as a potential investor in the nail care products sector.



Nail Care Products Insights: Key Investors in the Nordics


InvestorHeadquarterSizeFoundedDeals 2024
AlmiStockholm, Stockholm, Sweden201-50019947
KinnevikStockholm, Stockholm, Sweden11-50193610
Accent EquityStockholm, Stockholm, Sweden11-5019944
Nordic Eye Venture & Growth CapitalCopenhagen, Denmark11-5020160
Heartcore CapitalCopenhagen, Denmark11-50200717
Blazar CapitalDenmark11-5020162
Lifeline VenturesHelsinki, Uusimaa, Finland1-10200914


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