The sales training companies industry focuses on enhancing sales capabilities for businesses of various sizes. Companies in this field cater to a broad spectrum of markets by offering tailored training solutions aimed at improving sales strategies and equipping professionals with essential skills. As customer interactions evolve with technology, the industry is trending towards integrating digital platforms and AI-driven methods to deliver more effective training experiences. In addition, as companies adapt their approaches to sales processes, there is an increasing emphasis on customer-centric strategies that prioritize understanding client needs and behaviors.


This list features 28 notable sales training companies, varying in size from small teams to larger organizations, with headquarters located across the U.S. and Europe. Founded as early as 1912, these companies hold expertise in vital areas such as sales performance, leadership development, and customer engagement. Their specialization paves the way for customized solutions that address the specific demands of modern sales environments, synergizing traditional methodologies with contemporary market needs.


Continue reading to explore the top sales training companies.


Top 28 Sales Training Companies


1. Sandler

  • Website: sandler.com
  • Ownership type: Private
  • Headquarters: Baltimore, Maryland, United States (USA)
  • Employee distribution: United States (USA) 57%, Canada 8%, Mexico 6%, Other 29%
  • Founded year: 1967
  • Headcount: 501-1000
  • LinkedIn: sandler-training

Sandler, founded in 1967 and based in Baltimore, Maryland, is a private sales training company that specializes in comprehensive training and development solutions. With a workforce of approximately 484 employees, Sandler focuses on enhancing sales performance and leadership skills through tailored programs designed for individuals and organizations across various industries. Their offerings include sales development, leadership training, and consulting services aimed at driving growth and success for their clients. Sandler has trained over 30,000 individuals annually, providing around 500,000 hours of training globally each year. Their methodology is built on proven strategies that have been tested in real-world scenarios, making them a significant player in the sales training industry. Sandler's commitment to ongoing reinforcement and personalized learning paths ensures that their clients can adapt to the evolving sales environment effectively.


2. Dale Carnegie Training

  • Website: dalecarnegie.com
  • Ownership type: Corporate
  • Headquarters: Melville, New York, United States (USA)
  • Employee distribution: United States (USA) 31%, Brazil 23%, Indonesia 4%, Other 41%
  • Latest funding: September 2023
  • Founded year: 1912
  • Headcount: 1001-5000
  • LinkedIn: dale-carnegie-training

Dale Carnegie Training, founded in 1912 and headquartered in Melville, New York, is a corporate training company specializing in professional development. With a workforce of approximately 2,150 employees, the company has a significant global footprint, operating in over 85 countries. Dale Carnegie Training offers a variety of courses that focus on key areas such as leadership, communication, customer service, and sales training. Their training methodologies are recognized for their effectiveness, and they have helped millions of individuals and organizations enhance their skills and performance. The company emphasizes customized training solutions, ensuring that their programs are tailored to meet the unique needs of their clients. With a rich heritage and a commitment to continuous improvement, Dale Carnegie Training remains a relevant and influential entity in the professional development industry.


3. The Brooks Group

  • Website: brooksgroup.com
  • Ownership type: Private
  • Headquarters: Greensboro, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1977
  • Headcount: 11-50
  • LinkedIn: thebrooksgroup

The Brooks Group, based in Greensboro, North Carolina, is a private sales training company founded in 1977. With a workforce of around 108 employees, they specialize in enhancing sales performance through comprehensive training and consulting services. Their flagship program, IMPACT Selling®, equips sales teams with essential skills to engage customers effectively and drive revenue growth. The Brooks Group serves a variety of industries, including agriculture, aviation, construction, and technology, demonstrating their adaptability to different market needs. They utilize assessments like the Brooks Talent Index to tailor their training solutions, ensuring that they address the unique challenges faced by each client. Their commitment to research-backed training and ongoing support through reinforcement tools further solidifies their position in the sales training industry.


4. Brian Tracy International

  • Website: briantracy.com
  • Ownership type: Private
  • Headquarters: Solana Beach, California, United States (USA)
  • Employee distribution: United States (USA) 55%, Canada 22%, Poland 11%, Other 11%
  • Founded year: 1984
  • Headcount: 11-50
  • LinkedIn: brian-tracy-international

Brian Tracy International, based in Solana Beach, California, is a private training and coaching company founded in 1984. The firm specializes in personal and professional development, offering a variety of programs that include sales training, leadership, time management, and public speaking. With a workforce of approximately 79 employees, the company serves a global clientele, with a notable presence in the United States, Canada, Poland, and Malaysia. Brian Tracy, the founder, is recognized for his expertise in sales and personal development, having impacted millions through seminars and training sessions worldwide. The company provides a range of resources, including digital training kits and coaching programs, aimed at helping individuals and organizations improve their sales techniques and overall performance. Their commitment to enhancing skills and achieving success is evident in the structured training they offer, making them a relevant player in the sales training industry.


5. Integrity Solutions

  • Website: integritysolutions.com
  • Ownership type: Private
  • Headquarters: Nashville, Tennessee, United States (USA)
  • Employee distribution: United States (USA) 62%, Ecuador 10%, India 6%, Other 22%
  • Founded year: 1968
  • Headcount: 51-200
  • LinkedIn: integrity-solutions-llc

Integrity Solutions, based in Nashville, Tennessee, is a training company that has been active since 1968. The firm specializes in sales and customer service training, offering a wide range of programs designed to enhance the skills of professionals across various industries, including healthcare, financial services, and more. Their training programs, such as Integrity Selling and Integrity Service, focus on creating effective sales cultures and improving customer interactions. The company serves organizations looking to elevate their sales performance and customer satisfaction through tailored training and coaching solutions. Integrity Solutions has a global presence, with a significant portion of its workforce located in the United States, and has established a reputation for delivering impactful training that drives measurable results for its clients.


6. Mercuri International Group

  • Website: mercuri.net
  • Ownership type: Private
  • Headquarters: Solna, Stockholm, Sweden
  • Employee distribution: France 16%, Sweden 12%, China 10%, Other 63%
  • Founded year: 1958
  • Headcount: 501-1000
  • LinkedIn: mercuri-international

Mercuri International Group, based in Solna, Stockholm, Sweden, is a sales training company that specializes in enhancing sales performance through customized training solutions. With a workforce of approximately 338 employees, the company has been operational since 1958 and has expanded its reach to over 50 countries. Mercuri offers a variety of services, including digital training, personalized training, and consultancy, aimed at helping organizations refine their sales strategies and achieve sustainable growth. Their approach is centered on assessing the specific needs of clients and providing tailored training programs that ensure real-world application of skills. The company has successfully engaged over 300,000 learners annually, showcasing its impact on sales professionals across various industries. Mercuri's commitment to continuous innovation in training methods, supported by ongoing research, positions it as a significant contributor to the sales training sector.


7. Sales Impact Academy

  • Website: salesimpact.io
  • Ownership type: Venture Capital
  • Headquarters: Seattle, Washington, United States (USA)
  • Employee distribution: United Kingdom (UK) 69%, United States (USA) 25%, United Arab Emirates 6%
  • Latest funding: Other (Debt), $6.0M, March 2022
  • Founded year: 2019
  • Headcount: 51-200
  • LinkedIn: sales-impact-academy

Sales Impact Academy, based in Seattle, Washington, is a sales training company that specializes in live coaching and training programs for B2B sales teams. Founded in 2019, the company aims to enhance sales skills through personalized coaching and structured learning experiences. Their offerings are designed to help professionals improve their performance and achieve better sales outcomes. With a workforce of approximately 113 employees, Sales Impact Academy has made significant strides in the industry, supporting over 300 companies and 12,000 sales representatives. The company has received $6 million in funding, which underscores its potential for growth and innovation in the sales training space. Their curriculum includes a variety of essential skills such as cold calling, negotiation, and objection handling, all aimed at closing productivity gaps within sales teams.


8. Imparta

  • Website: imparta.com
  • Ownership type: Private
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 71%, United States (USA) 10%, Spain 3%, Other 15%
  • Founded year: 1997
  • Headcount: 51-200
  • LinkedIn: imparta

Imparta, based in London, England, is a training and consulting firm that specializes in performance improvement across sales, customer experience, and leadership. Established in 1997, the company has developed a robust portfolio of training programs designed to enhance the skills of sales teams in various sectors. Their offerings include a comprehensive sales curriculum that covers essential skills such as prospecting, negotiation, and account management. Imparta also emphasizes the importance of customer experience, providing tailored training to improve customer interactions. The company has worked with a wide range of clients, helping them optimize their sales processes and achieve significant returns on investment. Notably, Imparta has been recognized in the Gartner Magic Quadrant for Sales Training Service Providers, highlighting their impact and relevance in the industry. Their innovative use of technology, including AI-enhanced coaching tools, further demonstrates their commitment to staying at the forefront of sales training.


9. Challenger

  • Website: challengerinc.com
  • Ownership type: Corporate
  • Headquarters: Arlington, Virginia, United States (USA)
  • Employee distribution: United States (USA) 53%, United Kingdom (UK) 16%, Singapore 6%, Other 26%
  • Latest funding: September 2024
  • Founded year: 2018
  • Headcount: 51-200
  • LinkedIn: challengerinc

Challenger Inc., founded in 2018 and based in Arlington, Virginia, specializes in sales training and development. The company is known for its Challenger Sales methodology, which encourages sales professionals to challenge customers' assumptions and provide insights that drive decision-making. Challenger offers a variety of services, including comprehensive sales courses, seller hiring assessments, and customer service training. Their programs are designed to improve sales strategies and enhance customer interactions. Challenger has worked with numerous organizations, helping them to transform their sales processes and achieve better outcomes. The company also provides research and insights through blogs, webinars, and success stories, further establishing its presence in the sales training sector.


10. Sales Gravy | Sell More

  • Website: salesgravy.com
  • Ownership type: Private
  • Headquarters: Thomson, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: salesgravy-com

Sales Gravy | Sell More, based in Thomson, Georgia, is a sales training company that specializes in training and enablement solutions for sales organizations. Since its inception in 2006, the company has focused on enhancing the skills and productivity of sales professionals through a variety of services, including coaching, e-learning, and virtual training. Their offerings are designed to help businesses improve their sales performance and adapt to changing market conditions. Sales Gravy has built a reputation for providing valuable resources and training that empower sales teams to become more agile and effective. They have a significant online presence, with a large community of sales professionals who benefit from their training materials and insights. The company emphasizes the importance of continuous learning and adaptation in sales, which is crucial in today's fast-paced business environment.


11. ASLAN Sales Training

  • Website: aslantraining.com
  • Ownership type: Private
  • Headquarters: Roswell, Georgia, United States (USA)
  • Employee distribution: United States (USA) 80%, India 5%, France 5%, Other 10%
  • Founded year: 1996
  • Headcount: 11-50
  • LinkedIn: aslan-training

ASLAN Sales Training, based in Roswell, Georgia, is a private company that specializes in sales training and development. Founded in 1996, ASLAN has carved out a niche in the industry with its innovative training programs and management certifications designed to enhance sales performance. Their flagship offerings include Other-Centered® Selling and Business Development Access™, which aim to equip sales teams with the skills needed to engage effectively with customers. ASLAN's approach focuses on transforming sales representatives into trusted advisors, a strategy that resonates in today's market where buyers are often resistant to traditional sales methods. The company serves a variety of industries, providing tailored solutions that address specific sales challenges. ASLAN has received positive feedback from numerous clients, showcasing their ability to drive significant improvements in sales performance and customer engagement. Their commitment to continuous improvement and adaptation to market changes further solidifies their position in the sales training sector.


12. ValueSelling Associates, Inc.

  • Website: valueselling.com
  • Ownership type: Private
  • Headquarters: Carlsbad, California, United States (USA)
  • Employee distribution: United States (USA) 64%, Canada 8%, Denmark 5%, Other 23%
  • Founded year: 1991
  • Headcount: 51-200
  • LinkedIn: valueselling-associates

ValueSelling Associates, Inc. is a sales training and consulting firm based in Carlsbad, California, established in 1991. The company specializes in improving sales performance through structured methodologies and frameworks tailored for businesses, particularly in complex B2B environments. Their offerings include a range of services such as foundational workshops, coaching, and eLearning solutions. The ValueSelling Framework®, a core component of their training, aims to align customer-facing roles to compete on value rather than price. With a team of experienced associates, ValueSelling has worked with over 1,000 enterprises globally, helping them to enhance their sales processes and achieve measurable results. The firm is recognized for its commitment to client success, as evidenced by numerous case studies and industry awards. Their innovative tools, like ValueCoach AI™ and eValuePrompter™, further illustrate their dedication to integrating technology into sales training. ValueSelling Associates continues to adapt to the changing dynamics of sales, ensuring their methodologies remain relevant and effective.


13. Richardson Sales Performance

  • Website: richardson.com
  • Ownership type: Private Equity
  • Headquarters: Philadelphia, Pennsylvania, United States (USA)
  • Employee distribution: United States (USA) 62%, United Kingdom (UK) 9%, Belgium 8%, Other 21%
  • Latest funding: July 2023
  • Founded year: 1979
  • Headcount: 201-500
  • LinkedIn: richardsonsalesperformance

Richardson Sales Performance, based in Philadelphia, Pennsylvania, is a sales training company that has been enhancing sales capabilities since its inception in 1979. With a workforce of over 500 employees, Richardson specializes in providing customized training solutions and consulting services aimed at improving sales performance across various sectors, including healthcare, financial services, and technology. Their offerings include a comprehensive suite of training programs, coaching services, and sales process consulting, all designed to address the specific needs of their clients. The company has recently launched the Accelerate Sales Performance System, which integrates analytics to identify skill gaps and personalize training experiences. This innovative approach reflects their commitment to staying relevant in the competitive sales training market. Richardson has also made headlines for acquiring e4enable, a sales enablement firm, further expanding their capabilities in the industry.


14. Action Selling

  • Website: actionselling.com
  • Ownership type: Corporate
  • Headquarters: Minneapolis, Minnesota, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: April 2023
  • Founded year: 1990
  • Headcount: 51-200
  • LinkedIn: action-selling

Action Selling, based in Minneapolis, Minnesota, is a sales training company founded in 1990. The firm specializes in professional development programs that enhance sales skills and foster better customer relationships. They provide a range of training solutions, including virtual and in-person workshops, tailored to meet the needs of various industries. Their offerings include sales skills training, leadership training, and customer relationship professional training, among others. Action Selling has a notable track record, having trained over 500,000 sales professionals in more than 4,000 companies globally. Their commitment to improving sales culture and performance is evident through their structured training programs and resources, such as assessments and white papers, aimed at measuring and enhancing sales skills.


15. Cardone Training Technologies, Inc.


Cardone Training Technologies, Inc., based in Aventura, Florida, is a private company founded in 2000. It specializes in sales training and coaching through its flagship platform, Cardone University. The platform offers an extensive library of over 800 courses, designed to enhance the sales skills of individuals and teams across various sectors. With a focus on practical skills such as closing, negotiation, and prospecting, Cardone University serves a wide range of clients, from individual sales professionals to large organizations. The company is led by Grant Cardone, a prominent sales trainer and author, who has been active in the business training industry for over 35 years. Cardone's influence and the platform's robust content have attracted a substantial user base, making it a significant player in the sales training market.


16. Janek Performance Group

  • Website: janek.com
  • Ownership type: Private
  • Headquarters: United States (USA)
  • Employee distribution: United States (USA) 88%, United Kingdom (UK) 4%, Austria 4%, Other 4%
  • Founded year: 2005
  • Headcount: 11-50
  • LinkedIn: janek-performance-group

Janek Performance Group is a sales training and consulting firm based in the United States, founded in 2005. With a team of 11 to 50 employees, the company specializes in enhancing sales performance for businesses across various sectors. They provide a wide range of services, including sales training, coaching, and consulting, all designed to improve sales strategies and effectiveness. Janek's training programs cover critical skills such as prospecting, negotiation, and selling to C-suite executives, among others. Their approach is research-based and field-tested, ensuring that their methods are relevant to today’s marketplace. Janek has worked with clients from multiple industries, demonstrating their adaptability and expertise in addressing unique sales challenges. They also offer various training delivery options, including instructor-led and virtual formats, catering to the needs of different organizations. Their commitment to measurable results and continuous improvement is evident in their client testimonials and case studies, showcasing the impact of their training solutions.


17. CustomerCentric Selling

  • Website: customercentric.com
  • Ownership type: Private
  • Headquarters: Boston, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 51-200
  • LinkedIn: customercentric-selling

CustomerCentric Selling (CCS) is a Boston-based sales training company founded in 2002. With a team of approximately 54 employees, CCS specializes in providing structured training programs and consulting services tailored for sales professionals. Their offerings include self-paced online courses and live workshops designed to improve sales processes and outcomes for businesses across multiple sectors. CCS has trained over 200,000 professionals, indicating a significant impact in the sales training industry. The company’s methodology focuses on empowering buyers and facilitating their decision-making processes, which is increasingly important in today’s sales environment. CCS has not reported any funding, suggesting a stable operational model that relies on its training programs and consulting services to generate revenue.


18. Ziglar, Inc

  • Website: ziglar.com
  • Ownership type: Private
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: United States (USA) 82%, South Africa 4%, Hong Kong S.A.R 4%, Other 9%
  • Founded year: 1970
  • Headcount: 11-50
  • LinkedIn: ziglar-inc

Ziglar, Inc. is a coaching and training company based in Dallas, Texas, specializing in personal development, leadership training, and sales coaching. Founded in 1970, the company has built a reputation for providing impactful training programs and resources aimed at individuals and businesses looking to enhance their skills and achieve their goals. Ziglar offers a variety of services, including live webinars, coaching programs, and keynote speaking engagements. Their training modules cover essential topics such as sales techniques, personal development, and leadership strategies. Ziglar, Inc. has served a wide range of clients, from small business owners to corporate executives, and continues to be a relevant player in the coaching industry, adapting to the evolving needs of its audience.


19. HubSpot Academy

  • Website: academy.hubspot.com
  • Ownership type: Private
  • Headquarters: Cambridge, Massachusetts, United States (USA)
  • Employee distribution: United States (USA) 44%, Nigeria 13%, India 9%, Other 34%
  • Founded year: 2006
  • Headcount: 1001-5000
  • LinkedIn: hubspot-academy

HubSpot Academy, based in Cambridge, Massachusetts, is an educational platform that offers training and certification in digital marketing, sales, and customer service. Founded in 2006, the academy has established itself as a significant player in the field of online education, providing a variety of courses, bootcamps, and learning paths tailored for professionals looking to enhance their skills. With a focus on practical, role-based learning, HubSpot Academy serves both individual learners and businesses aiming to improve their teams' capabilities. The academy is particularly noted for its emphasis on inbound sales techniques, which are increasingly relevant in today's market. HubSpot Academy has successfully trained over 165,000 professionals, helping them to advance their careers through globally recognized certifications. The platform is committed to making education accessible, offering all its resources for free, which further solidifies its position in the industry.


20. Huthwaite International

  • Website: huthwaiteinternational.com
  • Ownership type: Private Equity
  • Headquarters: Sheffield, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 62%, Turkey 10%, Italy 7%, Other 21%
  • Latest funding: $180.0M, July 2013
  • Founded year: 1974
  • Headcount: 51-200
  • LinkedIn: huthwaite-international

Huthwaite International, based in Sheffield, England, is a training provider that specializes in enhancing sales and negotiation skills. Established in 1974, the company has developed a reputation for its SPIN Selling methodology, which has been adopted by organizations worldwide to improve sales effectiveness. Huthwaite offers a variety of training programs, including negotiation skills and communication strategies, aimed at fostering lasting behavioral change within teams. Their approach is grounded in extensive research into effective selling behaviors, ensuring that their training is not only practical but also impactful. With a workforce of around 101 employees and a presence in multiple countries, Huthwaite International has successfully partnered with numerous global brands, helping them achieve significant improvements in sales performance. The company has also received substantial funding, indicating confidence in its business model and growth potential.


21. The Sales Consultancy

  • Website: sales-consultancy.com
  • Ownership type: Private
  • Headquarters: London, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 67%, United States (USA) 33%
  • Founded year: 1995
  • Headcount: 1-10
  • LinkedIn: the-sales-consultancy

The Sales Consultancy, based in London, England, is a private training consultancy established in 1995. With a small team of around 24 employees, the company specializes in sales training and leadership development. They provide tailored training solutions aimed at enhancing the skills and mindsets of sales teams and leaders. Their offerings include Sales Mindset Training, Leadership Development programs, and Sales Enablement Support, delivered through various formats such as live in-person sessions, live virtual training, and eLearning. The company has worked with numerous clients, helping them to improve sales performance and leadership effectiveness. Their innovative focus on the psychological aspects of sales training, particularly the development of a growth mindset, distinguishes them in the industry. The Sales Consultancy has successfully trained over 10,000 salespeople and guided more than 2,500 sales leaders, reflecting their significant involvement and influence in the sales training sector.


22. Baker Communications, Inc.

  • Website: bakercommunications.com
  • Ownership type: Private
  • Headquarters: Houston, Texas, United States (USA)
  • Employee distribution: United States (USA) 74%, Nepal 10%, United Kingdom (UK) 7%, Other 10%
  • Founded year: 1979
  • Headcount: 51-200
  • LinkedIn: baker-communications-inc-

Baker Communications, Inc., based in Houston, Texas, is a private training company that specializes in professional development and sales training. Established in 1979, the firm has built a reputation for delivering a wide array of workshops and e-learning courses designed to enhance skills in sales, management, and communication. Their services are tailored to improve performance and productivity within sales teams across various industries. Baker Communications offers innovative solutions such as the SalesDiagnostic®, which utilizes data science to assess and enhance sales force effectiveness. The company also provides a comprehensive course catalog that includes public workshops and online training, catering to the evolving needs of businesses. With a workforce of approximately 92 employees, Baker Communications demonstrates a commitment to fostering professional growth and development in the sales sector.


23. Winning by Design

  • Website: winningbydesign.com
  • Ownership type: Private
  • Headquarters: Mountain View, California, United States (USA)
  • Employee distribution: United States (USA) 41%, Netherlands 13%, Canada 10%, Other 35%
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: winningbydesign

Winning by Design, founded in 2012 and based in Mountain View, California, is a consulting and training firm that specializes in revenue generation and sales methodologies specifically for SaaS businesses. With a workforce of approximately 123 employees, the company has carved out a niche in the sales training sector by offering a comprehensive suite of services that includes consulting, training courses, and workshops. Their curriculum is designed to enhance sales performance and customer success, making them a valuable partner for SaaS companies aiming to refine their go-to-market strategies. Winning by Design has trained over 400 Account Executives, Customer Success Managers, and Sales Managers, showcasing their impact in the industry. Their innovative frameworks, such as the SPICED methodology and Bowtie Data Model, are tailored to address the unique challenges faced by SaaS organizations. The firm has built a reputation for delivering results, with clients reporting significant improvements in sales metrics after engaging with their training programs.


24. Game Face, Inc.

  • Website: gamefaceinc.com
  • Ownership type: Family Owned
  • Headquarters: Saratoga Springs, Utah, United States (USA)
  • Employee distribution: United States (USA) 67%, United Kingdom (UK) 33%
  • Founded year: 1995
  • Headcount: 1-10
  • LinkedIn: game-face-inc.

Game Face, Inc., based in Saratoga Springs, Utah, is a family-owned training company that has been operational since 1995. Specializing in sales and customer service training, Game Face offers a variety of programs aimed at enhancing the skills of sales professionals and customer service representatives. Their flagship offerings include the Sales Game Changer System™ and the Service Game Changer System™, which have been utilized by clients across multiple sectors, including sports, technology, medical devices, and manufacturing. The company prides itself on delivering structured training solutions that not only improve sales performance but also elevate customer satisfaction. With a dedicated focus on practical application and measurable results, Game Face has trained tens of thousands of professionals, establishing a notable presence in the sales training industry.


25. Sales Performance International

  • Website: spisales.com
  • Ownership type: Corporate
  • Headquarters: Charlotte, North Carolina, United States (USA)
  • Employee distribution: China 32%, United States (USA) 27%, Qatar 10%, Other 31%
  • Latest funding: November 2019
  • Founded year: 1988
  • Headcount: 201-500
  • LinkedIn: about

Sales Performance International, operating under the name Richardson Sales Training Company, is a corporate entity based in Charlotte, North Carolina. Established in 1988, the firm specializes in sales training and performance enhancement. They provide a wide array of services, including sales training content, technology solutions, and professional consulting tailored to meet the unique needs of various industries such as healthcare, financial services, and technology. The company emphasizes a metrics-driven approach, linking business performance to specific selling behaviors. This focus on measurable outcomes has garnered them recognition in the industry, including being named a top sales training company by Selling Power Magazine for several consecutive years. With a workforce of approximately 137 employees, Richardson operates not only in the United States but also has a significant presence in international markets, including China and Qatar.


26. A Sales Growth Company

  • Website: salesgrowth.com
  • Ownership type: Private
  • Headquarters: Boulder, Colorado, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2011
  • Headcount: 1-10
  • LinkedIn: a-sales-guy-consulting

A Sales Growth Company, based in Boulder, Colorado, is a private sales consulting and training provider founded in 2011. The company specializes in enhancing sales performance through its innovative Gap Selling methodology, which emphasizes understanding the buyer's problems rather than merely promoting products. This approach has gained traction among businesses seeking to improve their sales effectiveness. A Sales Growth Company offers a variety of training options, including self-paced courses and instructor-led sessions, aimed at equipping sales teams with the skills needed to navigate modern sales challenges. Their resources, such as blogs, eBooks, and videos, further support ongoing learning and development in the sales field. The company has built a reputation for its practical and engaging training methods, which have been well-received by clients across various industries.


27. VBC VerkaufsberaterInnencolleg

  • Website: vbc.biz
  • Ownership type: Family Owned
  • Headquarters: Austria
  • Employee distribution: Austria 72%, Germany 28%
  • Founded year: 1997
  • Headcount: 51-200
  • LinkedIn: vbc-verkaufsberaterinnencolleg

VBC VerkaufsberaterInnencolleg, established in 1997, is a family-owned sales training company based in Austria. With a workforce of approximately 51-200 employees, VBC specializes in providing customized training and coaching services aimed at enhancing sales performance for both businesses and individuals. Their offerings include telephone training, web training, and consulting services, which are designed to improve sales strategies and outcomes across various sectors. VBC operates primarily in Austria and Germany, with a significant portion of their clientele in industries such as telecommunications, pharmaceuticals, and retail. The company has received accolades for its innovative training methods, including the TriStream® approach, which emphasizes individualized learning experiences. VBC's commitment to sustainability is also evident in their training concepts, aligning with modern corporate values. They have not reported any external funding, indicating a stable, self-sustaining business model. Their seminar center in Mödling serves as a hub for training events, further solidifying their presence in the sales training market.


28. Prosell Learning Ltd

  • Website: prosell.com
  • Ownership type: Private
  • Headquarters: Richmond, England, United Kingdom (UK)
  • Employee distribution: United Kingdom (UK) 100%
  • Founded year: 1985
  • Headcount: 51-200
  • LinkedIn: prosell-learning-ltd

Prosell Learning Ltd, based in Richmond, England, is a training consultancy that specializes in improving sales and customer service performance. Established in 1985, the company has nearly four decades of experience in the industry. Prosell offers customized training and coaching programs designed to meet the unique needs of businesses across various sectors, including telecommunications, media, IT, financial services, and retail. Their flagship service, Procoach®, focuses on performance coaching, aiming to transform the skills and behaviors of sales and customer service teams. The company prides itself on delivering measurable results, with clients reporting significant improvements in metrics such as customer retention and sales revenue. With a global network of over 200 trainers, Prosell is well-equipped to provide localized training solutions in multiple languages, further enhancing their reach and effectiveness in the market.



Sales Training Insights: Key Companies


CompanyHeadquarterSizeFoundedOwnership
SandlerBaltimore, Maryland, United States (USA)501-10001967Private
Dale Carnegie TrainingMelville, New York, United States (USA)1001-50001912Corporate
The Brooks GroupGreensboro, North Carolina, United States (USA)11-501977Private
Brian Tracy InternationalSolana Beach, California, United States (USA)11-501984Private
Integrity SolutionsNashville, Tennessee, United States (USA)51-2001968Private
Mercuri International GroupSolna, Stockholm, Sweden501-10001958Private
Sales Impact AcademySeattle, Washington, United States (USA)51-2002019Venture Capital
ImpartaLondon, England, United Kingdom (UK)51-2001997Private
ChallengerArlington, Virginia, United States (USA)51-2002018Corporate
Sales Gravy | Sell MoreThomson, Georgia, United States (USA)11-502006Private
ASLAN Sales TrainingRoswell, Georgia, United States (USA)11-501996Private
ValueSelling Associates, Inc.Carlsbad, California, United States (USA)51-2001991Private
Richardson Sales PerformancePhiladelphia, Pennsylvania, United States (USA)201-5001979Private Equity
Action SellingMinneapolis, Minnesota, United States (USA)51-2001990Corporate
Cardone Training Technologies, Inc.Aventura, Florida, United States (USA)51-2002000Private
Janek Performance GroupUnited States (USA)11-502005Private
CustomerCentric SellingBoston, Massachusetts, United States (USA)51-2002002Private
Ziglar, IncDallas, Texas, United States (USA)11-501970Private
HubSpot AcademyCambridge, Massachusetts, United States (USA)1001-50002006Private
Huthwaite InternationalSheffield, England, United Kingdom (UK)51-2001974Private Equity
The Sales ConsultancyLondon, England, United Kingdom (UK)1-101995Private
Baker Communications, Inc.Houston, Texas, United States (USA)51-2001979Private
Winning by DesignMountain View, California, United States (USA)51-2002012Private
Game Face, Inc.Saratoga Springs, Utah, United States (USA)1-101995Family Owned
Sales Performance InternationalCharlotte, North Carolina, United States (USA)201-5001988Corporate
A Sales Growth CompanyBoulder, Colorado, United States (USA)1-102011Private
VBC VerkaufsberaterInnencollegAustria51-2001997Family Owned
Prosell Learning LtdRichmond, England, United Kingdom (UK)51-2001985Private


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...and a lot more!