The sports advertising and marketing companies in nan focus on promoting athletic events, teams, and athletes through strategic marketing initiatives. This sector has seen significant growth as brands seek to connect with sports fans more authentically. These companies provide services ranging from sponsorship activation to media rights management. With the rise of digital platforms and social media engagement, the industry is evolving, tapping into trends like esports and fan engagement strategies. Innovations, such as data analytics, are more crucial than ever, allowing companies to create tailored campaigns that resonate with specific audiences and drive brand loyalty.

The companies in this list vary in size, with employee counts from just 11 to over 5,000. Headquartered across locations like London, New York, and Berlin, they have been founded between 1960 and 2020. The firms specialize in talent management, sponsorship consulting, and media rights negotiation, adapting to new marketing channels. While most operate primarily in the U.S. and UK, others have a global reach, supporting clients who seek authentic engagement in sports. This variety demonstrates the sector's ability to cater to both brands and athletic talents in a competitive market.

Continue reading to discover the top sports advertising and marketing companies.

Top 27 Sports Advertising and Marketing Companies

1. Img

• Website: img.com
• Ownership type: Corporate
• Headquarters: London, Ohio, United States (USA)
• Employee distribution: United Kingdom (UK) 50%, United States (USA) 21%, Australia 5%, Other 24%
• Latest funding: $7.1M, December 2020
• Founded year: 1960
• Headcount: 1001-5000
• LinkedIn: img

IMG, founded in 1960 and based in London, Ohio, is a prominent sports management agency that operates under the Endeavor network. The company focuses on managing athletes and fashion celebrities, organizing live events, and producing media content. IMG provides a wide range of services to sports organizations and brands, including strategic consulting, media rights management, and digital marketing. Their expertise helps clients enhance fan engagement and optimize commercial opportunities. With a workforce of over 5,000 employees, IMG has a global presence, with significant operations in the UK, USA, Australia, and other countries. The company has also pioneered initiatives in data and sports betting, further solidifying its role in the sports marketing industry.

2. Octagon

• Website: octagon.com
• Ownership type: Private
• Headquarters: Stamford, Connecticut, United States (USA)
• Employee distribution: United States (USA) 63%, United Kingdom (UK) 14%, Spain 4%, Other 19%
• Founded year: 1983
• Headcount: 501-1000
• LinkedIn: octagon

Octagon is a sports marketing agency based in Stamford, Connecticut, founded in 1983. With a workforce of over 1,000 employees, the company specializes in talent representation and brand building for athletes, entertainers, and brands. Their services include contract negotiation, marketing strategies, and financial management, aimed at helping clients maximize their potential in the competitive sports and entertainment sectors. Octagon represents a wide array of sports, including baseball, basketball, football, golf, hockey, and more, showcasing their extensive reach within the industry. They have a notable presence in various global markets, with a significant portion of their workforce located in the United States and the United Kingdom. Their commitment to empowering clients and creating impactful marketing strategies positions them as a relevant player in the sports advertising and marketing arena.

3. Wasserman

• Website: teamwass.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 62%, United Kingdom (UK) 24%, Canada 4%, Other 9%
• Latest funding: March 2021
• Founded year: 2002
• Headcount: 1001-5000
• LinkedIn: wasserman

Wasserman is a prominent sports marketing and talent management agency based in Los Angeles, California. Founded in 2002, the company specializes in representing elite athletes, coaches, and media talent across various sports. Wasserman offers a comprehensive suite of services, including marketing strategies, event creation, and brand development, primarily targeting clients in the sports and entertainment sectors. With a workforce of over 3,300 employees, the firm operates globally, boasting a presence in 28 countries and more than 68 cities worldwide. Wasserman has successfully negotiated over $5 billion in marketing deals for its clients and has a notable track record of securing significant endorsements and partnerships. Their commitment to social impact and diversity is evident through initiatives aimed at increasing representation within the industry. The firm has also been recognized multiple times by the Sports Business Journal for its excellence in talent representation.

4. Sportfive

• Website: sportfive.com
• Ownership type: Corporate
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 52%, France 14%, United States (USA) 11%, Other 23%
• Latest funding: $1.1B, January 2007
• Founded year: 1987
• Headcount: 1001-5000
• LinkedIn: sportfive

Sportfive is a sports marketing agency based in Berlin, Germany, founded in 1987. With a workforce of over 1,700 employees, the company specializes in forging partnerships between brands, rights holders, and media platforms. Their services include sports consulting, partnership sales, marketing, and sponsorship activation, catering to a wide array of clients in the sports and entertainment sectors. Sportfive has been instrumental in enhancing the marketing strategies of prominent sports teams and organizations, such as Borussia Dortmund and the Los Angeles Lakers. They also manage athlete partnerships, exemplified by their work with golf star Jon Rahm. The company operates globally, with a significant presence in Europe, the United States, and Asia, reflecting their commitment to connecting brands with engaged sports audiences.

5. Infront Sports & Media AG

• Website: infront.sport
• Ownership type: Corporate
• Headquarters: Zug, Zug, Switzerland
• Latest funding: July 2015
• Founded year: 2003
• Headcount: 501-1000
• LinkedIn: infront-sports-%26-media-ag

Infront Sports & Media AG, founded in 2003 and headquartered in Zug, Switzerland, is a prominent player in the sports marketing industry. The company specializes in managing media and marketing rights for international sports events, providing a wide array of services that include sponsorship opportunities, media rights distribution, and sports broadcast production. Infront caters to sports federations, brands, and media companies, helping them to enhance audience engagement and maximize their reach. With a workforce of approximately 777 employees, Infront operates globally, supporting over 200 rights-in partners and 750 sponsor partners. Their innovative approach is exemplified by their Engines 365 product suite, which aims to improve fan engagement and streamline content production. Infront's commitment to shaping the future of sports marketing is evident in their strategic partnerships and ongoing projects across various sports disciplines.

6. GSE Worldwide

• Website: gseworldwide.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: September 2024
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: gseworldwide

GSE Worldwide is a sports marketing agency based in New York, founded in 2018. The company specializes in athlete representation and talent management, offering a comprehensive suite of services designed to enhance the marketability of athletes across various sports, including football, golf, and tennis. GSE Worldwide also provides consulting and marketing services to brands seeking to engage with sports audiences through strategic partnerships. Their NIL division focuses on negotiating name, image, and likeness deals for collegiate athletes, reflecting their adaptability to the evolving sports marketing landscape. With a global presence and a commitment to maximizing opportunities for both athletes and brands, GSE Worldwide operates as a full-service sports marketing solution.

7. Pitch International

• Website: pitchinternational.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 85%, Qatar 9%, Other 6%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: pitch-international

Pitch International, founded in 2004 and based in London, is a sports marketing agency that specializes in media rights representation, event management, sponsorship services, and the production of sports documentaries. The company serves a variety of clients, including sports organizations, brands, and athletes, helping them maximize their commercial opportunities in a competitive market. With a workforce of around 102 employees, Pitch International operates globally, with a significant presence in the UK and additional offices in locations such as Qatar, New York, and Sydney. Their expertise in managing sports events and hospitality, along with a data-driven approach to sponsorship, allows them to effectively support their clients in navigating the complexities of sports marketing. They have worked with notable clients and rights holders, showcasing their capability to deliver impactful marketing solutions.

8. Excel Sports Management

• Website: excelsm.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 80%, India 8%, United Kingdom (UK) 3%, Other 8%
• Latest funding: December 2020
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: excel-sports-management

Excel Sports Management, founded in 2002 and based in New York City, is a private equity-owned sports management agency. The firm specializes in representing professional athletes across multiple sports, including basketball, baseball, golf, and football. Their comprehensive services include contract negotiation, performance development, and brand marketing, all aimed at helping athletes maximize their potential and navigate their careers effectively. Excel Sports Management also collaborates with brands to create strategic partnerships with top-tier talent, enhancing the visibility and marketability of both the athletes and the brands they represent. The agency has a strong presence in the industry, with a team of experienced agents and marketers who have firsthand experience in professional sports. This expertise allows them to provide tailored support to their clients, ensuring that they are well-prepared for the challenges of their careers. With a workforce of around 51-200 employees, Excel Sports Management operates not only in the United States but also has a presence in international markets, including India and the United Kingdom.

9. CSM Sport & Entertainment

• Website: csm.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Latest funding: July 2023
• Founded year: 2011
• Headcount: 1001-5000
• LinkedIn: csm-sport-%26-entertainment

CSM Sport & Entertainment is a marketing agency based in London, UK, founded in 2011. With a workforce of around 493 employees, the company operates globally, providing a full spectrum of services tailored to the sports and entertainment sectors. CSM specializes in audience insights, brand consultancy, event management, and digital communications, catering primarily to brands and rights holders. Their work includes creating memorable experiences and campaigns that resonate with audiences, as evidenced by their successful projects with clients like Major League Baseball and HBO Max. CSM is also committed to advancing women's sports and has invested in areas such as esports and social impact, reflecting their adaptability and forward-thinking approach in a rapidly evolving industry.

10. Van Wagner

• Website: vanwagner.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: January 2003
• Founded year: 1970
• Headcount: 201-500
• LinkedIn: van-wagner-sports-%26-entertainment-vwse

Van Wagner is a sports advertising agency based in New York City, established in 1970. The company focuses on providing a wide range of marketing and event production services tailored for professional and collegiate sports teams, brands, and corporations. Their expertise includes TV-visible signage, which positions brands prominently during live events, and event production, where they have been involved in high-profile sporting events like the Super Bowl and the FIFA World Cup. Van Wagner also serves as a multimedia rights holder for over 40 NCAA athletic departments, helping colleges enhance their marketing strategies and revenue generation. Their aerial advertising services further expand their reach, utilizing eye-catching aerial billboards and skywriting to engage audiences at major events. With a dedicated team of professionals, Van Wagner continues to innovate and adapt to the evolving needs of the sports marketing industry.

11. Meraki Sport and Entertainment Pvt. Ltd

• Website: merakisportandentertainment.com
• Ownership type: Private
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: meraki-sport-and-entertainment-pvt--ltd

Meraki Sport and Entertainment Pvt. Ltd, based in Mumbai, India, is a sports marketing agency that specializes in providing integrated solutions across various facets of the sports industry. Founded in 2015, the company focuses on sponsorship, rights management, digital content creation, and talent representation. They work closely with brands, athletes, and sports organizations to enhance visibility and drive revenue through strategic marketing initiatives. Their services include strategic consulting, event management, and the development of customized digital content aimed at engaging fans and consumers. Notably, Meraki has pioneered India's first sports CSR advisory service, which emphasizes the social impact of sports. The company has built a reputation for its comprehensive approach to sports marketing, working with a wide array of consumer brands and representing some of India's prominent sporting talents.

12. Learfield

• Website: learfield.com
• Ownership type: Private Equity
• Headquarters: Plano, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $150.0M, September 2023
• Founded year: 1972
• Headcount: 1001-5000
• LinkedIn: learfield-img-college

Learfield, founded in 1972 and based in Plano, Texas, is a sports marketing agency that specializes in collegiate athletics. The company manages multimedia rights, ticketing solutions, and marketing services for universities and athletic departments. With a client roster that includes over 200 collegiate properties, Learfield plays a crucial role in enhancing fan engagement and creating sponsorship opportunities. Their services extend to various aspects of sports marketing, including digital marketing, branding, and licensing. Recently, Learfield secured $150 million in funding in September 2023, which underscores their active role and relevance in the sports marketing industry. The company is dedicated to supporting collegiate sports and fostering connections between fans, brands, and institutions.

13. Dentsu Sports International

• Website: dentsusports.com
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: United Kingdom (UK) 26%, Singapore 26%, United States (USA) 17%, Other 31%
• Founded year: 2010
• Headcount: 1001-5000
• LinkedIn: dentsu-sports-international

Dentsu Sports International (DSI) is a sports marketing agency based in Singapore, operating under the larger Dentsu Group umbrella. Established in 2010, DSI specializes in connecting brands and rights holders with sports fans through a variety of services. These include brand strategy, sponsorship management, content creation, and analytics. The agency has a strong focus on understanding fan engagement and leveraging data to enhance marketing effectiveness. DSI has worked with a range of clients in the sports and entertainment sectors, helping them navigate the complexities of modern fandom. Their innovative campaigns, such as the Ally 50/50 Pledge aimed at promoting women's sports, and the P&G Battle of the Paddles, showcase their ability to create engaging and culturally relevant marketing strategies. With a workforce distributed across several countries, including the UK, USA, and Japan, DSI is well-positioned to address the needs of a global clientele.

14. VaynerSports

• Website: vaynersports.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 97%, Algeria 3%
• Latest funding: January 2019
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: vaynersports

VaynerSports, founded in 2016 and based in New York, is a talent representation agency and sports marketing consulting firm. The company specializes in providing innovative career management services for both professional and collegiate athletes across multiple sports, including football, baseball, combat sports, gaming, golf, and surfing. VaynerSports Consulting also develops marketing solutions tailored for businesses aiming to achieve their brand objectives through sports. With offices in New York, Los Angeles, and Dallas, VaynerSports has established a presence in key markets, allowing them to effectively serve their clientele of athletes and companies in the sports industry. Their approach combines contemporary strategies with a focus on athlete branding and business partnerships, making them a notable player in the sports marketing arena.

15. rEvolution

• Website: revolutionworld.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 77%, United Kingdom (UK) 17%, Singapore 3%, Other 3%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: revolution_2

rEvolution is a sports marketing agency based in Chicago, Illinois, founded in 2001. With a workforce of approximately 413 employees, the company specializes in integrated marketing services, sponsorship consulting, and brand strategy. They collaborate with brands, broadcasters, and rights holders to craft campaigns that resonate with fans and enhance visibility in the sports and entertainment sectors. Over the years, rEvolution has developed a reputation for creating authentic experiences that connect brands with their target audiences. Their services include sponsorship strategy and research, media services, live events, and experiential marketing. Notably, rEvolution has expanded its reach by launching initiatives like REV/XP, focusing on gaming and esports, and rEv YOUTH, which targets youth marketing. Their work with high-profile clients and their innovative approach to marketing make them a relevant player in the sports advertising industry.

16. House of Sports

• Website: houseofsports.nl
• Ownership type: Private
• Headquarters: Ouderkerk Aan De Amstel, North Holland, Netherlands
• Employee distribution: Netherlands 97%, Brazil 3%
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: house-of-sports

House of Sports, based in Ouderkerk Aan De Amstel, North Holland, is a private sports marketing agency founded in 2001. With a team of approximately 99 employees, the agency specializes in connecting brands with athletes and sports events. Their offerings include consultancy services, athlete management, event organization, and brand activations. House of Sports works closely with clients to enhance their marketing strategies through sports, ensuring that campaigns are executed effectively. The agency has a strong presence in the Netherlands, with a small percentage of its operations extending to Brazil. They have collaborated with various businesses and organizations, showcasing their ability to create impactful marketing solutions tailored to the sports industry. Their commitment to delivering results is reflected in their motto, "We make it happen!"

17. Playfly Sports

• Website: playfly.com
• Ownership type: Private
• Headquarters: Berwyn, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Founded year: 2020
• Headcount: 501-1000
• LinkedIn: playflysports

Playfly Sports, founded in 2020 and based in Berwyn, Pennsylvania, is a sports marketing agency that specializes in providing media, marketing, and technology solutions for sports teams, leagues, and brands. The company operates with a focus on enhancing fan engagement and maximizing revenue through innovative strategies. Playfly Sports has made significant strides in the industry by acquiring various business units, including those from FOX, which has expanded their capabilities in media sales and sponsorship. They are involved in multiple sectors, including high school and collegiate sports, esports, and professional leagues like the MLB, NBA, and NHL. Their commitment to a consultative, data-driven approach allows them to effectively reach and engage sports fans, making them a relevant player in the sports marketing field.

18. Independent Sports & Entertainment (ISE)

• Website: iseworldwide.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 96%, Canada 4%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: independent-sports-%26-entertainment-ise-

Independent Sports & Entertainment (ISE) is a sports management agency based in Los Angeles, California, founded in 2012. The company specializes in providing representation, marketing, and consulting services to athletes and brands. ISE aims to maximize client potential through strategic guidance, superior contract negotiation, and brand development. Their clientele includes professional athletes across various sports, as well as brands seeking effective marketing partnerships. ISE operates with a client-centric culture, offering a full suite of services that includes marketing and endorsement opportunities, public relations, and community outreach support. The agency has established a network that spans sports, entertainment, and various media, allowing them to create meaningful partnerships for their clients. With offices in multiple cities, including Atlanta and Chicago, ISE is well-positioned to serve a broad range of clients in the sports industry.

19. Right Formula

• Website: rightformula.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 93%, Spain 2%, Barbados 2%, Other 2%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: right-formula

Right Formula is a sports marketing agency based in London, UK, founded in 2009. The company operates with a team of 51-200 employees and focuses on activating sponsorships and enhancing brand visibility through strategic marketing programs. Right Formula serves clients across the sports and entertainment sectors, providing a range of services including marketing strategy development, event management, and creative production. The agency has worked with various brands and rights holders, including partnerships in Formula 1 and other major sporting events. Their expertise in activating sponsorships and delivering impactful marketing programs positions them as a significant player in the sports marketing industry. The company has not reported any funding, indicating it operates as a private entity without external financial backing.

20. TEAM Marketing AG

• Website: team.ch
• Ownership type: Private
• Headquarters: Lucerne, Lucerne, Switzerland
• Employee distribution: Switzerland 85%, United Kingdom (UK) 14%, Other 1%
• Founded year: 1991
• Headcount: 51-200
• LinkedIn: t-e-a-m-marketing-ag

TEAM Marketing AG, based in Lucerne, Switzerland, is a private sports marketing agency founded in 1991. With a workforce of around 189 employees, the company specializes in strategic consulting and marketing services tailored for sports competitions, particularly in football and basketball. Over the years, TEAM has played a pivotal role in shaping some of the most recognized football competitions, including the UEFA Champions League and the UEFA Europa League. Their expertise spans various areas such as media rights management, sponsorship development, and marketing services. TEAM has built a robust network of over 200 global partners, demonstrating their capability to enhance audience engagement and commercial value for sports organizations. Their recent strategic partnership with FIBA ClubCo to support the Basketball Champions League and FIBA Intercontinental Cup further underscores their commitment to growing sports properties on a global scale. TEAM Marketing AG operates offices in both Switzerland and the United Kingdom, reflecting their international reach and influence in the sports marketing industry.

21. WePlay

• Website: weplay.co
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: September 2024
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: weplayco

WePlay is a sports marketing agency based in London, UK, founded in 2012. The company specializes in performance-driven marketing solutions tailored for brands in the sports and entertainment sectors. Their service offerings include strategic consultancy, creative design, content marketing, video production, and campaign activations. WePlay has worked with a variety of clients, including high-profile organizations like UFC and Paris Saint-Germain, to enhance brand visibility and engage sports fans. They are recognized for their innovative approach to marketing, leveraging data-driven strategies to maximize the effectiveness of their campaigns. Recently, WePlay joined the rEvolution family, which has further expanded their capabilities and reach in the global sports marketing arena.

22. Two Circles

• Website: twocircles.com
• Ownership type: Private Equity
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 58%, United States (USA) 19%, Canada 5%, Other 18%
• Latest funding: September 2024
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: two-circles

Two Circles is a sports marketing agency based in London, UK, founded in 2011. The company specializes in data-driven strategies aimed at enhancing fan engagement and driving revenue growth for sports organizations. Their service offerings include audience growth, direct-to-consumer revenue optimization, and the creation of media partnerships. Two Circles works with a variety of clients, including sports teams and organizations, to develop tailored marketing solutions that improve commercial success. With a workforce of 501-1000 employees and a presence in multiple international locations, including the United States, Canada, and Australia, Two Circles is well-positioned to impact the sports marketing industry significantly. The company also emphasizes social responsibility through initiatives like their mentoring program, which supports under-represented talent in the sports sector.

23. Team Sports Marketing

• Website: team.lat
• Ownership type: Private
• Headquarters: Mexico City, Mexico City, Mexico
• Employee distribution: Mexico 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: team-sports-lat

Team Sports Marketing, also known as TEAM Sports & Entertainment, is a marketing agency based in Mexico City, Mexico. Established in 2012, the company specializes in creating and activating marketing strategies within the sports and entertainment sectors. With a team composed of individuals who have extensive experience in sports management, professional athletics, and sponsorship, they are well-equipped to understand the unique needs of their clients. Their services include marketing consulting, event activation, and project management, aimed at enhancing brand visibility and audience engagement. The agency has collaborated with a variety of clients, including the Mexican National Soccer Team, Club America, and major brands like Scotiabank and Mastercard, showcasing their capability to handle significant projects in the sports marketing arena.

24. Peter Jacobsen SPORTS, LLC

• Website: peterjacobsensports.com
• Ownership type: Private
• Headquarters: Portland, Oregon, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: peter-jacobsen-sports-llc

Peter Jacobsen SPORTS, LLC is a sports marketing agency based in Portland, Oregon, founded in 1989. The company specializes in sponsorship consulting, event management, and athlete relations, catering to businesses and organizations looking to boost their brand visibility through sports. With a portfolio of over 450 events produced worldwide, Peter Jacobsen SPORTS has worked with more than 75 clients, showcasing their extensive industry experience. The firm prides itself on its core values of creativity, stellar execution, and genuine relationships, which are reflected in their approach to client engagement. Their capabilities include athlete relations, event design and management, sponsorship activation, and marketing strategies, positioning them as a comprehensive service provider in the sports marketing arena. The company has raised over $50 million for nonprofit organizations, further highlighting their commitment to community involvement and social responsibility.

25. 380amk

• Website: 380amk.com
• Ownership type: Private
• Headquarters: Paracuellos De Jarama, Madrid, Spain
• Employee distribution: Spain 83%, United States (USA) 17%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: 380-around-marketing

380amk is a sports marketing agency based in Paracuellos De Jarama, Madrid, Spain, founded in 2013. With a team of 35 employees, the agency focuses on providing strategic consultancy and marketing services tailored to the needs of sports teams, brands, and athletes. Their offerings include sponsorship strategy, branding, digital marketing, and event management. 380amk has worked on various projects that enhance visibility and engagement in the sports sector, such as the Mahou Urban Football initiative, which attracted over 500 participants and generated significant outreach. They also manage the branding and marketing strategies for clubs like CF Pozuelo, aiming to elevate their market presence. The agency operates primarily in Spain, with a small presence in the United States, and has established itself as a key player in the sports marketing industry.

26. Fuse

• Website: fuseint.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 48%, New Zealand 9%, Italy 8%, Other 35%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: fuse-uk

Fuse is a marketing agency based in London, UK, founded in 2008. The agency specializes in sports and entertainment marketing, offering services that include sponsorship planning, rights management, and creative asset development. With a workforce of around 363 employees, Fuse operates globally, with offices in various countries including New Zealand, Italy, and Germany. Their client portfolio features prominent brands such as Vodafone, PepsiCo, and Klarna, showcasing their capability to handle significant marketing campaigns. Fuse has been recognized for its innovative approach, particularly in integrating technology with sports marketing, as seen in campaigns like Vodafone's PLAYER.Connect. The agency's commitment to measuring the effectiveness of sponsorships further underscores its relevance in the industry.

27. IOS Sports & Entertainment

• Website: iosindia.com
• Ownership type: Private
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 87%, Lebanon 4%, Germany 4%, Other 4%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: ios-sports-%26-entertainment

IOS Sports & Entertainment, based in New Delhi, India, is a sports marketing agency founded in 2005. The company specializes in talent management, sports marketing, and event operations. With a team of skilled professionals, IOS has built a reputation for managing a portfolio of athletes and sports franchises, enhancing their visibility and engagement through strategic marketing initiatives. They have successfully executed national and international events, showcasing their capability in event management. IOS has worked with notable athletes such as Mary Kom and Mirabai Chanu, and has collaborated with various brands to create impactful marketing campaigns. Their services also include in-film branding, which integrates sports marketing with the entertainment industry. IOS operates with a client-centric approach, ensuring that they meet the marketing objectives of their partners effectively.

Sports Advertising and Marketing Insights: Key Companies

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