Marketing effectiveness measurement companies are pivotal in helping brands assess and enhance the impact of their marketing initiatives. These firms utilize data analytics to quantify the effectiveness of campaigns and strategies, offering a range of services like audience measurement, advertising effectiveness studies, and ROI assessment. As businesses increasingly seek data-driven insights, the industry is evolving towards more sophisticated analytics, integrating AI and machine learning technologies for deeper insights. Companies are competing not just on traditional metrics but are also focusing on consumer behavior trends and digital engagement, marking a transition to real-time feedback mechanisms that inform immediate marketing decisions.

The companies listed below represent a wide range of sizes, from small firms with fewer than 50 employees to large corporations with thousands of staff. They are primarily headquartered in major cities across the United States, Europe, and Asia, having been established between the early 20th century and the last decade. Specializations vary, covering sectors like mobile analytics, advertising effectiveness, media measurement, and marketing optimization. This variety highlights the industry's rapid growth, adapting to the needs of businesses in an increasingly data-driven world where detailed consumer insights are indispensable.

Continue reading to explore the top marketing effectiveness measurement companies.

Top 27 Marketing Effectiveness Measurement Companies

1. GfK - An NIQ Company

• Website: gfk.com
• Ownership type: Private
• Headquarters: Nuremberg, Bavaria, Germany
• Founded year: 1934
• Headcount: 5001-10000
• LinkedIn: gfk

GfK - An NIQ Company, founded in 1934 and headquartered in Nuremberg, Bavaria, Germany, is a prominent market research firm that specializes in delivering data and intelligence to the consumer goods sector. With a workforce of over 11,000 employees, GfK provides a range of solutions aimed at enhancing brand and marketing performance, driving sales growth, and offering deep insights into consumer behavior. Their services include media measurement and shopper intelligence, which are vital for businesses looking to navigate the complexities of modern marketing. GfK's recent merger with NIQ has further strengthened its position in the market, allowing it to offer a more holistic view of consumer insights and retail dynamics. The company is committed to helping brands understand market trends and consumer preferences, thereby enabling them to make informed decisions that drive growth.

2. Dynata

• Website: dynata.com
• Ownership type: Private
• Headquarters: Shelton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 25%, India 22%, Philippines 19%, Other 34%
• Latest funding: Other (Debt), $31.5M, May 2024
• Founded year: 1999
• Headcount: 5001-10000
• LinkedIn: dynataglobal

Dynata LLC, founded in 1999 and based in Shelton, Connecticut, is a prominent market research firm that specializes in both consumer and business-to-business survey research. The company offers a wide array of data solutions designed to assist brands and marketing agencies in making informed decisions. Their services include audience activation, advertising effectiveness measurement, and creative testing, all of which leverage first-party data to provide actionable insights. With a global reach, Dynata connects brands with a vast audience, boasting access to over 70 million respondents. The firm has also received significant funding, with a recent debt round of $31.5 million in May 2024, indicating strong investor confidence in their growth and innovation within the market research sector.

3. Marketing Evolution

• Website: marketingevolution.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 63%, India 14%, Indonesia 6%, Other 17%
• Latest funding: Series C, $26.1M, March 2019
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: marketing-evolution

Marketing Evolution, founded in 2000 and based in New York City, is a marketing technology company that specializes in measurement and optimization solutions for marketers. The company offers a SaaS platform known as Mevo, which provides tools for attribution reporting, scenario planning, and insights into customer journeys. This platform is designed to help businesses enhance their marketing strategies and improve ROI through data-driven solutions. Marketing Evolution has garnered attention for its innovative approach to marketing measurement, particularly in the context of evolving privacy laws and the shift towards a cookieless future. The company has received $26.1 million in funding, reflecting strong investor interest in its capabilities and potential for growth. With a workforce of around 319 employees, Marketing Evolution serves a global clientele, leveraging advanced machine learning and artificial intelligence to deliver actionable insights and optimize marketing investments.

4. Adjust

• Website: adjust.com
• Ownership type: Corporate
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 68%, China 9%, United States (USA) 5%, Other 18%
• Latest funding: $1.0B, February 2021
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: adjustcom

Adjust, founded in 2012 and headquartered in Berlin, Germany, is a corporate entity that specializes in mobile marketing analytics. The company offers a range of solutions designed to measure app performance and user engagement, catering primarily to businesses in the technology sector. Adjust's services are aimed at helping clients optimize their marketing strategies and enhance their return on investment through advanced analytics and measurement tools. With a workforce of over 500 employees, Adjust has established a significant presence in the mobile marketing analytics space. The company has also secured substantial funding, with a reported last funding amount of $1 billion in February 2021, indicating strong investor confidence in its growth potential and market relevance. Adjust's innovative approach includes features like fraud prevention, deep linking, and AI-driven recommendations, making it a key player in the marketing effectiveness measurement industry.

5. Survey Sampling International

• Website: surveysampling.com
• Ownership type: Corporate
• Headquarters: Shelton, Connecticut, United States (USA)
• Employee distribution: United States (USA) 43%, Philippines 23%, India 13%, Other 22%
• Latest funding: October 2017
• Founded year: 1977
• Headcount: 1001-5000
• LinkedIn: survey-sampling-international

Survey Sampling International, operating under the name Dynata, is a prominent data analytics firm based in Shelton, Connecticut. Founded in 1977, the company has established itself as a key player in audience research and insights. Dynata offers a comprehensive suite of services, including survey design, audience activation, and creative testing, aimed at helping brands and marketing agencies optimize their advertising strategies. With a global reach, Dynata connects brands with a vast audience, providing access to over 70 million respondents. Their innovative solutions leverage first-party data to deliver actionable insights, enabling clients to make informed decisions about their marketing initiatives. The company has not reported any recent funding, indicating a stable operational model. Dynata's focus on advertising effectiveness and data quality positions it as a valuable resource for businesses seeking to enhance their marketing performance.

6. PT. The Nielsen Company Indonesia

• Website: nielsen.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Indonesia 99%, Other 1%
• Latest funding: Other (Debt), $650.0M, February 2023
• Founded year: 1923
• Headcount: 10001+
• LinkedIn: pt-the-nielsen-company-indonesiaa

PT. The Nielsen Company Indonesia operates as a media measurement and marketing optimization firm. Founded in 1923, the company has established itself as a key provider of insights into audience behavior across multiple platforms. They serve a wide range of clients, including media companies and marketers, by offering solutions that facilitate audience measurement, media planning, and marketing optimization. Their services help clients effectively engage with their target audiences and maximize their return on investment. Recently, the company secured $650 million in funding, indicating strong investor confidence in their business model and growth potential. With a workforce predominantly based in Indonesia, Nielsen continues to adapt to the evolving media landscape, ensuring that their clients have access to the most relevant data and insights.

7. Kantar

• Website: kantar.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: India 34%, United Kingdom (UK) 10%, United States (USA) 7%, Other 49%
• Latest funding: Other (Debt), $1.9B, February 2025
• Founded year: 1992
• Headcount: 10001+
• LinkedIn: kantar

Kantar Group Ltd., founded in 1992 and headquartered in London, is a prominent market research company that offers insights and consulting services across various industries. With a workforce of over 28,000 employees, Kantar operates on a global scale, providing solutions that help businesses understand consumer behavior and market dynamics. Their offerings include brand strategy, consumer insights, media effectiveness measurement, and innovative product development. Kantar's Worldpanel is particularly noteworthy, as it tracks consumer choices and behaviors, providing a comprehensive view of market trends. The company has also received significant funding, with a recent amount of approximately $1.86 billion reported in early 2025, indicating strong investor confidence in their business model and growth potential.

8. Content Marketing Institute

• Website: contentmarketinginstitute.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 45%, India 16%, Pakistan 13%, Other 26%
• Latest funding: $17.6M, June 2016
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: content-marketing-institute

The Content Marketing Institute (CMI), founded in 2007 and based in New York, is a specialized agency dedicated to enhancing content marketing strategies for businesses and organizations. With a team of 11-50 employees, CMI provides a range of educational resources, including courses, certifications, and research insights aimed at improving content performance. They are known for their annual events, such as Content Marketing World, which gathers professionals to share knowledge and best practices. CMI also produces a wealth of research reports that analyze trends and benchmarks in content marketing, helping marketers to refine their strategies and measure effectiveness. Their commitment to advancing the field of content marketing is evident in their extensive library of resources and community engagement initiatives.

9. Scanmar

• Website: scanmarqed.com
• Ownership type: Private
• Headquarters: Netherlands
• Founded year: 1990
• Headcount: 11-50
• LinkedIn: scanmar

ScanmarQED, founded in 1990 and based in the Netherlands, is a private marketing analytics firm that provides data-driven software and consulting services tailored for marketing and sales professionals. The company focuses on solutions that measure marketing effectiveness, optimize revenue, and deliver brand insights. ScanmarQED's platform includes advanced tools for Marketing Mix Modeling (MMM) and digital attribution, enabling clients to make informed decisions and refine their marketing strategies. Their commitment to delivering actionable insights quickly and efficiently positions them as a valuable partner for businesses looking to enhance their marketing efforts. ScanmarQED serves a range of clients in the business sector, emphasizing the importance of advanced analytics in driving marketing success.

10. MMA (Marketing Management Analytics)

• Website: mma.com
• Ownership type: Private
• Headquarters: Norwalk, Connecticut, United States (USA)
• Employee distribution: India 42%, United States (USA) 39%, France 9%, Other 10%
• Founded year: 1988
• Headcount: 201-500
• LinkedIn: mma-marketing-management-analytics-

MMA (Marketing Management Analytics), based in Norwalk, Connecticut, is a private marketing analytics firm that has been operational since 1988. The company specializes in providing advanced solutions for marketing effectiveness, including Marketing Mix Modeling and Agile Attribution. MMA assists businesses across various sectors, such as consumer goods, automotive, pharmaceuticals, and retail, in optimizing their marketing strategies and improving return on investment through comprehensive data analysis and consulting services. Their proprietary platform, Activate, integrates multiple data sources to deliver actionable insights, enabling clients to make informed marketing decisions. MMA's commitment to innovation and client collaboration is evident in their consultative approach, which focuses on understanding unique client challenges and developing tailored solutions. They have been recognized in the Forrester Wave report for their capabilities in marketing measurement and optimization, highlighting their significant role in the industry.

11. Miaozhen Systems

• Website: miaozhen.com
• Ownership type: Venture Capital
• Headquarters: Beijing, Beijing, China
• Employee distribution: China 99%, Other 1%
• Latest funding: Series C, $10.0M, April 2013
• Founded year: 2006
• Headcount: 501-1000
• LinkedIn: miaozhen-systems

Miaozhen Systems, founded in 2006 and based in Beijing, is a marketing technology company that specializes in marketing effectiveness management. The firm offers a comprehensive suite of digital marketing solutions, including advertising measurement, media insights, and user behavior monitoring. Their products, such as Admonitor and MediaInsight, are designed to help clients optimize their marketing strategies and improve campaign performance. With a workforce of around 207 employees, the company has served over 1,000 clients, including many prominent brands. Miaozhen Systems has received significant funding, with a Series C round totaling $10 million in 2013, which has likely supported its growth and innovation in the marketing analytics space. The company is primarily focused on the Chinese market, with 99% of its employees based in China, indicating a strong local presence and expertise in regional marketing dynamics.

12. Gain Theory

• Website: gaintheory.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United Kingdom (UK) 49%, United States (USA) 31%, Singapore 12%, Other 9%
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: gaintheory

Gain Theory is a marketing effectiveness and foresight consultancy based in New York, with a global presence that includes offices in the United Kingdom, Singapore, and several locations across North America and Latin America. Founded in 2015, the company operates under the umbrella of WPP, leveraging a rich heritage in marketing analytics that dates back to 1973. Gain Theory specializes in providing data-driven insights and advanced analytics solutions, enabling brands to optimize their marketing investments. Their proprietary technology and high-touch consultancy approach allow them to address complex marketing challenges effectively. The firm has generated significant client value, reported at $21 billion, and boasts a high client recommendation score, reflecting their impact in the industry. Gain Theory's innovative solutions, such as their Marketing Effectiveness Index and advanced econometric models, position them as a relevant player in the marketing measurement sector.

13. Triangulum Insights, Inc.

• Website: trianguluminsights.com
• Ownership type: Private
• Headquarters: Fairfield, Connecticut, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: trianguluminsights

Triangulum Insights, Inc., founded in 2014 and based in Fairfield, Connecticut, is a private analytics firm that specializes in advertising measurement and market research. With a team of experts in advertising measurement, the company provides services that include ad effectiveness measurement, creative concept testing, and brand tracking. Their work spans various industries, such as financial services, technology, retail, consumer packaged goods, and pharmaceuticals. Triangulum employs a flexible, zero-based design approach to tailor each project to the specific needs of their clients. They utilize a proprietary analytic platform that integrates with multiple data sources, allowing for comprehensive insights into consumer behavior and campaign performance. The company has established partnerships with technology platforms like Lucid and Samba TV, enhancing their ability to measure both online and offline advertising campaigns. Triangulum's focus on data-driven decision-making empowers brands to understand their market position and optimize their marketing strategies.

14. iSpot

• Website: ispot.tv
• Ownership type: Private Equity
• Headquarters: Bellevue, Washington, United States (USA)
• Employee distribution: United States (USA) 96%, Ireland 3%
• Latest funding: $325.0M, April 2022
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: ispot-tv

iSpot.tv, founded in 2012 and based in Bellevue, Washington, is an advertising analytics company that specializes in measuring the effectiveness of TV advertisements. The firm provides brands, agencies, and networks with tools designed to enhance their advertising strategies through detailed insights into audience engagement and ad performance. iSpot's services include creative assessment, audience measurement, and outcome attribution, all aimed at helping clients maximize their return on ad spend. The company has established itself as a key player in the marketing analytics sector, leveraging a proprietary ad catalog and exclusive access to millions of smart TVs and set-top boxes. In April 2022, iSpot raised $325 million in funding, underscoring its growth trajectory and the increasing demand for its innovative measurement solutions. With a focus on real-time analytics and comprehensive reporting, iSpot is well-positioned to support clients in navigating the complexities of modern advertising.

15. Warc

• Website: warc.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 51%, United States (USA) 22%, Singapore 17%, Other 10%
• Latest funding: $31.9M, June 2018
• Founded year: 1985
• Headcount: 51-200
• LinkedIn: warc

Warc, founded in 1985 and based in London, is a marketing consultancy that provides a range of services designed to improve marketing effectiveness for brands, agencies, and media owners. With a workforce of approximately 186 employees, Warc offers insights into strategy, creative processes, media performance, and digital commerce. Their platform is rich with evidence-based research, case studies, and proprietary data tools, which are essential for marketers seeking to enhance their campaign outcomes. Warc also engages in advisory services and learning programs, helping professionals develop their skills in creative effectiveness and strategic marketing. The company has received significant funding, amounting to over $31 million, which underscores its growth and relevance in the marketing industry.

16. Disqo

• Website: disqo.com
• Ownership type: Venture Capital
• Headquarters: Glendale, California, United States (USA)
• Employee distribution: United States (USA) 65%, Armenia 28%, Finland 5%, Other 2%
• Latest funding: Series B, $85.0M, August 2021
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: godisqo

Disqo, founded in 2015 and based in Glendale, California, is a market research and advertising technology company. It operates an experience platform designed to measure customer interactions and outcomes, catering to marketers, researchers, and brands. Disqo's services include brand lift measurement, outcomes lift, and audience access, which help clients gain valuable insights into consumer behavior and optimize their advertising strategies. The company has received significant venture capital funding, with its latest round totaling $85 million in August 2021. This financial backing supports Disqo's mission to enhance marketing effectiveness through data-driven insights and innovative solutions.

17. ABCS Insights

• Website: abcsinsights.com
• Ownership type: Venture Capital
• Headquarters: Kissimmee, Florida, United States (USA)
• Employee distribution: United States (USA) 66%, Colombia 20%, Paraguay 7%, Other 7%
• Latest funding: Pre-seed, $100,000, March 2022
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: abc-s-insights

ABCS Insights, founded in 2020 and based in Kissimmee, Florida, is a market research firm specializing in advertising measurement and consumer insights. The company aims to assist businesses in understanding the effectiveness of their advertising efforts and optimizing their marketing strategies. With a workforce of around 41 employees, ABCS Insights has established a presence in the industry by leveraging a large 'single source' database that connects exposure to outcomes. Their innovative approach includes the use of both paid and unpaid respondents, along with passively collected data, to map brand impact and consumer behavior. ABCS Insights has attracted venture capital funding, with a reported pre-seed investment of $100,000 in March 2022. Their client base includes marketers and advertisers looking to enhance their return on ad spend through data-driven insights. The company has also been recognized in the industry, being selected as a finalist for the I-COM Data Challenge 2023, which highlights their commitment to advancing marketing measurement practices.

18. CTR Market Research

• Website: ctrchina.cn
• Ownership type: Private
• Headquarters: Beijing, Beijing, China
• Employee distribution: China 97%, Portugal 3%
• Founded year: 1995
• Headcount: 501-1000
• LinkedIn: ctr-market-research

CTR Market Research Co., Ltd., founded in 1995 and based in Beijing, is a prominent player in the market research industry in China. As a joint venture between the China International Television Corporation and Kantar Group, CTR combines decades of market insight experience with advanced internet big data technology. The company focuses on providing in-depth analysis and actionable insights to help businesses navigate the complexities of consumer behavior and marketing strategies. Their services cover a wide range of areas, including media intelligence, consumer behavior research, and industry analysis. CTR has established itself as a trusted third-party authority in marketing effectiveness measurement, particularly in 360-degree marketing monitoring and evaluation. They have also been recognized for their contributions to the development of national standards in market research, showcasing their commitment to quality and industry leadership.

19. Kantar IBOPE Media

• Website: kantaribopemedia.com
• Ownership type: Private
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 67%, Colombia 14%, Argentina 7%, Other 13%
• Founded year: 1942
• Headcount: 1001-5000
• LinkedIn: kantaribopemedia

Kantar IBOPE Media, founded in 1942 and based in Sao Paulo, Brazil, is a media intelligence company that focuses on audience measurement, advertising intelligence, and consumer profiling. With a workforce of approximately 3,500 employees, the company operates in 15 Latin American countries, providing insights that help businesses and organizations in the media and advertising sectors make informed decisions regarding their marketing strategies. Kantar IBOPE Media collects and analyzes data on media consumption, advertising performance, and consumer behavior, enabling clients to optimize their media investments and understand their target audiences better. Their flagship product, the Target Group Index, offers comprehensive insights into consumer habits and preferences, making it a vital tool for marketers looking to enhance their effectiveness. The company is part of Kantar, a global player in data and analytics, which further strengthens its credibility and resources in the industry.

20. Kantar Worldpanel

• Website: kantarworldpanel.com
• Ownership type: Private
• Headquarters: Barcelona, Catalonia, Spain
• Founded year: 2000
• Headcount: 1001-5000
• LinkedIn: kantar-worldpanel

Kantar Worldpanel, founded in 2000 and based in Barcelona, Spain, is a market research company that specializes in consumer insights and consulting services. With a workforce of over 2,500 employees, Kantar offers a wide range of solutions aimed at helping businesses understand consumer behavior and enhance their marketing strategies. Their services include analytics, brand growth strategies, audience measurement, and consulting, which are tailored to various industries such as automotive, consumer packaged goods, finance, and technology. Kantar's Worldpanel division is particularly notable for its extensive consumer panels, which track purchasing behavior across numerous categories, providing clients with valuable insights into shopper choices and market trends. This capability positions Kantar as a significant player in the marketing effectiveness measurement sector, as they help brands decode consumer behavior and optimize their marketing efforts accordingly.

21. Annalect Denmark

• Website: annalect.dk
• Ownership type: Private
• Headquarters: Denmark
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: annalect-denmark

Annalect Denmark is a private marketing consultancy founded in 2016, operating with a team of 11-50 employees. The company specializes in providing data-driven insights and analytics services aimed at improving marketing performance for businesses. Their service portfolio includes consumer insights, digital marketing strategies, and various performance measurement tools. Annalect Denmark is part of the Omnicom Media Group, which adds to its credibility and reach within the marketing sector. The firm has been recognized for its innovative approaches, winning IAB Europe Research Awards in 2019, 2020, and 2021. Their clients primarily consist of businesses seeking to optimize their marketing efforts and enhance ROI through advanced analytics and strategic consultancy.

22. Sinomonitor International

• Website: sinomonitor.com
• Ownership type: Private
• Headquarters: Beijing, Beijing, China
• Employee distribution: China 100%
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: sinomonitor

Sinomonitor International, based in Beijing, China, is a private market research firm founded in 1998. The company specializes in consumer insights and media analysis, providing a variety of research products and services aimed at helping businesses understand consumer behavior and market dynamics. Sinomonitor's offerings include market studies, advertising effectiveness evaluations, and customized research services. They have developed a robust data analysis framework that supports continuous monitoring of consumer preferences across China. With a network that spans over 500 cities and a sample size exceeding one million, Sinomonitor has established itself as a significant player in the market research sector. Their commitment to understanding the evolving landscape of consumer behavior positions them as a valuable resource for organizations seeking to enhance their marketing strategies.

23. Cuebiq

• Website: cuebiq.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Italy 70%, United States (USA) 30%
• Latest funding: Other (Debt), January 2021
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: cuebiq

Cuebiq, founded in 2015 and based in New York, is a data analytics and marketing solutions provider that focuses on location-based insights. The company offers a suite of measurement solutions and audience targeting services designed to help brands and marketing agencies optimize their advertising strategies. By analyzing human mobility and visitation patterns, Cuebiq enables clients to make informed, data-driven decisions that can lead to increased return on ad spend. The company operates primarily in the marketing and data analytics sectors, emphasizing ethical data collection practices and compliance with privacy regulations such as CCPA and GDPR. With a workforce of around 69 employees, Cuebiq has established partnerships with various industry players, enhancing its capabilities in measuring marketing effectiveness.

24. Uncover

• Website: uncover.co
• Ownership type: Venture Capital
• Headquarters: Sao Paulo, Sao Paulo, Brazil
• Employee distribution: Brazil 97%, United States (USA) 3%
• Latest funding: Seed, $1.5M, November 2023
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: orosbr

Uncover is a marketing analytics firm based in São Paulo, Brazil, founded in 2020. The company specializes in Marketing Mix Modeling (MMM) and data science, offering businesses insights to measure and optimize their marketing strategies. Uncover helps clients navigate the complexities of modern marketing analytics, providing tools and methodologies that enhance the effectiveness of marketing investments. With a team of 11-50 employees, the company has a strong focus on data-driven decision-making. Recently, Uncover secured seed funding of approximately $1.5 million in November 2023, which underscores its growth trajectory and commitment to innovation in the marketing analytics space. Their services include guidance on implementing MMM, conducting incremental tests, and utilizing artificial intelligence to improve marketing outcomes.

25. Paramark.com

• Website: paramark.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $6.0M, May 2025
• Founded year: 2023
• Headcount: 1-10
• LinkedIn: stealth-marketing-analytics-startup

Paramark.com, founded in 2023 and based in San Francisco, California, is a marketing analytics firm focused on enhancing the measurement of marketing effectiveness. The company provides solutions that help businesses, particularly Chief Marketing Officers (CMOs) and Chief Financial Officers (CFOs), understand the incremental impact of their marketing efforts. Their services include marketing mix modeling and incrementality testing, which are designed to optimize budget allocation and improve decision-making processes. Paramark has successfully managed over $200 million in marketing investments, showcasing their capability in the field. With a recent seed funding round of $6 million in May 2025, they are poised for growth and innovation in the marketing analytics space, addressing the evolving needs of businesses in a data-driven environment.

26. OptiMine Software, Inc.

• Website: optimine.com
• Ownership type: Venture Capital
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series C, $2.9M, January 2015
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: optimine-software-inc-

OptiMine Software, Inc., based in Minneapolis, Minnesota, is a marketing technology company founded in 2008. The firm focuses on providing marketing measurement and optimization solutions tailored for brands and agencies. Their product suite includes Insight, which measures marketing performance across channels; Inspire, which offers real-time scenario planning for optimal marketing investments; and Intent, which aids in strategic budget and media plan optimization. OptiMine's tools are designed to deliver actionable insights, enabling clients to enhance their marketing effectiveness and ROI. The company has received venture capital funding, with its last funding round occurring in January 2015, amounting to over $2.8 million. This financial backing supports their ongoing development and innovation in the marketing analytics space, where they aim to provide privacy-safe solutions that do not rely on traditional tracking methods.

27. Upwave

• Website: upwave.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 77%, Uruguay 12%, Nigeria 4%, Other 7%
• Latest funding: Series B, $14.0M, July 2018
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: survata

Upwave, founded in 2012 and based in San Francisco, California, is an analytics company that specializes in brand measurement and advertising optimization. The firm offers a platform designed to help brands and advertising agencies measure the effectiveness of their campaigns across multiple media channels. Their services include brand lift measurement, customer forecasting, and campaign analytics, which empower clients to make data-driven decisions to enhance their advertising strategies. Upwave has received $14 million in funding, with its last round being a Series B in July 2018. This financial backing underscores the company's potential in the marketing analytics space. With a workforce of around 57 employees, Upwave operates primarily in the United States, with a notable presence in Uruguay, Nigeria, Bangladesh, and Canada. The company is committed to providing actionable insights that help brands optimize their marketing efforts and improve overall campaign performance.

Marketing Effectiveness Measurement Insights: Key Companies

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