Programmatic advertising software companies operate at the intersection of technology and marketing. These firms harness complex algorithms to automate the buying and selling of online advertising space, leading to bid-driven purchases that are both swift and data-driven. The industry has witnessed a surge in the demand for efficiency and transparency, with companies broadening their offerings to include tools for audience targeting, analytics, and campaign optimization. As the digital landscape evolves, programmatic advertising continues to adapt, focusing on privacy concerns and improving the relevancy of ads through innovations like AI-driven insights and integration with emerging media channels.

This list features 26 notable programmatic advertising software companies, varying in size from boutique firms to large enterprises. Most are headquartered in major cities across the United States and Europe, with founding years ranging from the early 2000s to 2014. These companies specialize in numerous advertising solutions, including demand-side platforms (DSP), supply-side platforms (SSP), and innovative ad technologies, reflecting a robust and competitive industry. Noteworthy examples include AppNexus, which stands out for its extensive data and analytics capabilities, and AdRoll, recognized for its thorough retargeting services.

Read on to explore the top programmatic advertising software companies.

Top 26 Programmatic Advertising Software Companies

1. AppNexus

• Website: appnexus.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 65%, United Kingdom (UK) 10%, Brazil 10%, Other 15%
• Latest funding: $1.6B, June 2018
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: appnexus

AppNexus, now integrated into Microsoft Advertising, is a prominent player in the digital marketing sector. Established in 2007, the company specializes in providing a range of advertising solutions, particularly through its demand-side platform (DSP). This platform allows advertisers to effectively reach and engage their target audiences using data-driven strategies. AppNexus has been instrumental in shaping the programmatic advertising landscape, offering tools that enhance campaign performance and audience targeting. The company has attracted significant investment, with a reported funding amount of $1.6 billion, underscoring its importance and potential in the advertising technology space. With a workforce distributed across several countries, including a strong presence in the United States, AppNexus continues to innovate and adapt to the evolving needs of advertisers.

2. AdRoll, a division of NextRoll

• Website: adroll.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 56%, Ireland 22%, Australia 18%, Other 4%
• Latest funding: $70.0M, April 2014
• Founded year: 2007
• Headcount: 501-1000
• LinkedIn: adroll

AdRoll, a division of NextRoll, is a digital marketing agency based in San Francisco, California. Established in 2007, the company specializes in providing comprehensive advertising solutions tailored for businesses across various sectors, including ecommerce and finance. AdRoll's platform supports a wide range of marketing channels, such as display ads, video ads, and social media advertising. The company emphasizes the importance of data-driven marketing, offering tools for retargeting, audience segmentation, and marketing automation. With a workforce of around 500 to 1,000 employees and a significant global presence, AdRoll has raised $70 million in funding as of 2014. Their commitment to helping brands engage effectively with their target audiences has made them a notable entity in the digital advertising industry.

3. Adform

• Website: adform.com
• Ownership type: Private
• Headquarters: Copenhagen, Denmark
• Employee distribution: Lithuania 43%, India 13%, Poland 7%, Other 37%
• Founded year: 2002
• Headcount: 501-1000
• LinkedIn: adform

Adform is a digital advertising technology company based in Copenhagen, Denmark, founded in 2002. It specializes in providing innovative solutions for advertisers, agencies, and publishers. The company offers a range of products, including a Demand Side Platform (DSP), Data Management Platform (DMP), and identity solutions, which enable clients to optimize their digital advertising strategies. Adform is recognized for its commitment to programmatic marketing automation and sustainable practices, making it a notable player in the industry. The company has a significant presence in various markets, with a workforce that includes employees from Lithuania, India, Poland, Denmark, and the United Kingdom. Adform has also been at the forefront of addressing the challenges of a cookieless future, developing solutions that help clients maintain effective advertising strategies without relying on third-party cookies. This proactive approach, combined with its focus on transparency and data ownership, positions Adform as a relevant and innovative company in the digital advertising space.

4. FreeWheel

• Website: freewheel.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 60%, China 19%, United Kingdom (UK) 10%, Other 12%
• Latest funding: March 2014
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: freewheel

FreeWheel, based in New York City, is an advertising technology company that provides a range of platforms tailored for publishers, advertisers, and media buyers. Founded in 2007, FreeWheel has established itself as a key player in the advertising technology sector, particularly in the realms of TV and video advertising. The company offers several products, including DemandSuite, SupplySuite, Strata, and Beeswax, which are designed to optimize advertising strategies and enhance revenue generation. These tools enable clients to navigate the complexities of the advertising landscape with data-driven insights. FreeWheel's clientele primarily consists of businesses in the advertising and media sectors, reflecting its strong foothold in the industry. As a subsidiary of Comcast, FreeWheel benefits from extensive resources and industry connections, further solidifying its position in the market. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2014.

5. Xandr

• Website: xandr.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 70%, India 6%, United Kingdom (UK) 6%, Other 19%
• Latest funding: December 2021
• Founded year: 2006
• Headcount: 1001-5000
• LinkedIn: xandr

Xandr, Inc. is an advertising technology company based in New York, founded in 2006. It specializes in providing a digital platform for the buying and selling of consumer-centric digital advertising. Xandr serves businesses in the advertising and marketing sectors, offering solutions that include demand-side platforms, audience targeting, and video advertising. The company leverages data-driven insights to enhance advertising effectiveness, operating under the umbrella of Microsoft. This affiliation allows Xandr to utilize Microsoft's extensive data resources, further strengthening its position in the programmatic advertising market. With a workforce of over 300 employees, Xandr has a global presence, with a significant portion of its team located in the United States, as well as in India, the United Kingdom, France, and Spain.

6. OpenX

• Website: openx.com
• Ownership type: Private Equity
• Headquarters: Pasadena, California, United States (USA)
• Employee distribution: United States (USA) 52%, Poland 36%, United Kingdom (UK) 3%, Other 9%
• Latest funding: June 2015
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: openx

OpenX Technologies, Inc., founded in 2007 and based in Pasadena, California, is an advertising technology company that focuses on programmatic advertising solutions. The company operates a supply-side platform designed to help publishers optimize their revenue streams while allowing advertisers to connect with their target audiences effectively. OpenX has established a global footprint, leveraging advanced data and identity technology to enhance advertising strategies. With a workforce of approximately 448 employees, the company has a significant presence in the United States, Poland, and other international markets. OpenX has been recognized for its innovative solutions, including its proprietary identity resolution tool, OpenAudience, which enables marketers to create personalized audience segments. The company has also made strides in sustainability, being the first adtech firm to achieve Net-Zero verification, reflecting its commitment to responsible media practices. OpenX has not reported any recent funding, indicating a stable operational model since its last funding round in 2015.

7. StackAdapt

• Website: stackadapt.com
• Ownership type: Private Equity
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 57%, United States (USA) 26%, United Kingdom (UK) 7%, Other 10%
• Latest funding: $235.0M, February 2025
• Founded year: 2014
• Headcount: 1001-5000
• LinkedIn: stackadapt

StackAdapt is an advertising technology firm based in Toronto, Ontario, Canada, founded in 2014. The company specializes in programmatic advertising, providing a platform that facilitates the planning, execution, and analysis of digital advertising campaigns. StackAdapt's services cater to a wide range of industries, including finance, healthcare, and travel, demonstrating its capability to meet the needs of various sectors. The platform leverages advanced analytics and machine learning to enhance campaign performance, ensuring that clients can achieve their advertising goals efficiently. With a workforce of over 1,300 employees and a significant presence in North America and beyond, StackAdapt has positioned itself as a notable player in the programmatic advertising space. The company has also attracted considerable investment, with its last funding round totaling $235 million in February 2025, reflecting strong market confidence in its growth trajectory.

8. Media.net

• Website: media.net
• Ownership type: Corporate
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: India 92%, United Arab Emirates 2%, United States (USA) 2%, Other 3%
• Latest funding: $900.0M, August 2016
• Founded year: 2010
• Headcount: 1001-5000
• LinkedIn: media.net

Media.net is an advertising technology company based in Dubai, UAE, founded in 2010. It specializes in contextual advertising solutions, providing a range of products that include contextual ads, display ads, and programmatic advertising services. The company aims to help publishers and advertisers maximize their revenue through effective monetization strategies. Media.net operates on a global scale, leveraging partnerships with major advertising networks, including the Yahoo! Bing Network, to access substantial demand sources. The company has also made significant strides in the industry, such as its acquisition by a Chinese consortium for $900 million in 2016, which underscores its value in the ad tech market. With a workforce of over 1,500 employees, primarily located in India, Media.net continues to innovate and adapt to the evolving landscape of digital advertising.

9. Simpli.fi

• Website: simpli.fi
• Ownership type: Private Equity
• Headquarters: Fort Worth, Texas, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: June 2021
• Founded year: 2010
• Headcount: 501-1000
• LinkedIn: simpli.fi

Simpli.fi is an advertising technology company based in Fort Worth, Texas, founded in 2010. The company specializes in programmatic media buying and software management solutions, catering to the needs of advertisers and agencies. Simpli.fi provides targeted advertising services across a variety of digital channels, including connected TV (CTV), mobile, video, display, and social media. Their platform allows clients to leverage unstructured data for precise audience targeting, enhancing the effectiveness of their advertising campaigns. With a workforce of approximately 665 employees, Simpli.fi has positioned itself as a significant player in the advertising technology space, focusing on delivering measurable results for its clients. The company has not reported any recent funding, indicating a stable operational status since its last funding round in 2021.

10. Google Ads

• Website: ads.google.com
• Ownership type: Private
• Headquarters: Mountain View, California, United States (USA)
• Founded year: 1998
• Headcount: 10001+
• LinkedIn: google-ads-es

Google Ads, founded in 1998 and based in Mountain View, California, is a prominent advertising agency that provides a wide array of online advertising solutions. The platform specializes in search ads, display ads, and video ads, catering to businesses that seek to improve their online presence and engage customers through targeted advertising campaigns. Google Ads utilizes artificial intelligence to enhance ad performance, ensuring that businesses can effectively reach potential customers. The platform also offers tools like Google Analytics and Keyword Planner, which further support advertisers in optimizing their campaigns. With a workforce exceeding 10,000 employees, Google Ads continues to play a crucial role in the digital advertising industry, helping businesses of all sizes achieve their marketing goals.

11. Mediaocean

• Website: mediaocean.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 42%, United States (USA) 40%, United Kingdom (UK) 6%, Other 12%
• Latest funding: August 2021
• Founded year: 1967
• Headcount: 1001-5000
• LinkedIn: mediaocean

Mediaocean is an advertising technology company based in New York, founded in 1967. It specializes in providing a comprehensive platform for omnichannel advertising, which includes services such as ad serving, creative personalization, and media finance solutions. The company supports advertisers and agencies in managing and optimizing their advertising campaigns across various channels and formats. Mediaocean has made significant strides in integrating AI into its platform, enhancing the efficiency and effectiveness of advertising strategies. With a workforce of over 1,000 employees, the company has a notable presence in the industry, with a significant portion of its team located in India and the United States. Mediaocean's commitment to innovation is reflected in its partnerships and the development of tools that facilitate seamless orchestration of advertising efforts. Their platform is designed to provide clients with the necessary insights and capabilities to navigate the complexities of modern advertising.

12. Index Exchange

• Website: indexexchange.com
• Ownership type: Private
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 53%, United States (USA) 18%, United Kingdom (UK) 8%, Other 21%
• Founded year: 2003
• Headcount: 501-1000
• LinkedIn: index-platform

Index Exchange, founded in 2003 and based in Toronto, Ontario, is an advertising technology company that specializes in programmatic advertising solutions. With a workforce of approximately 660 employees, the company serves a broad spectrum of clients, including media owners, marketers, and app developers. Index Exchange operates a dynamic marketplace that enables efficient ad delivery and provides robust data analytics tools. This empowers clients to optimize their advertising revenue and effectively reach their target audiences. The company has made significant strides in promoting transparency and safety within the advertising ecosystem, ensuring that both buyers and sellers can transact with confidence. Their product offerings include Index Marketplaces, streaming TV solutions, and comprehensive data analytics, all designed to enhance the efficiency and effectiveness of programmatic advertising campaigns. Index Exchange has not reported any recent funding, indicating a stable operational model that relies on its established market presence and client relationships.

13. Vistar Media

• Website: vistarmedia.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 54%, Netherlands 15%, Australia 11%, Other 20%
• Latest funding: $600.0M, January 2025
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: vistar-media

Vistar Media is an advertising technology company based in New York, founded in 2011. The firm specializes in out-of-home (OOH) advertising solutions, providing a programmatic marketplace and enterprise software designed to help marketers and media owners optimize their advertising campaigns. Vistar Media's platform integrates various data solutions, allowing for precise targeting and effective campaign management. The company has established itself as a key player in the programmatic digital out-of-home (DOOH) sector, pioneering innovations that enhance the effectiveness of OOH advertising. With a workforce of around 323 employees, Vistar Media operates globally, with a significant presence in the United States, Netherlands, Australia, Canada, and the United Kingdom. The company has also secured substantial funding, amounting to $600 million, indicating strong investor confidence in its business model and growth potential.

14. Yieldmo

• Website: yieldmo.com
• Ownership type: Venture Capital
• Headquarters: Nashua, New Hampshire, United States (USA)
• Employee distribution: United States (USA) 90%, United Kingdom (UK) 5%, India 5%
• Latest funding: Series C, $2.0M, July 2020
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: yieldmo

Yieldmo is an advertising technology company based in Nashua, New Hampshire, founded in 2012. The firm specializes in programmatic advertising solutions, providing a range of products that include a Global Smart Exchange and a Contextual Curation Engine. These offerings aim to enhance the performance of digital advertising for both advertisers and publishers. Yieldmo leverages advanced machine learning techniques and real-time data processing to optimize ad inventory, thereby improving campaign outcomes. The company has also received venture capital funding, with its last funding round occurring in July 2020, which reflects ongoing investor interest in its innovative approach to digital advertising. With a workforce of around 173 employees, Yieldmo continues to play a significant role in the programmatic advertising sector, focusing on creating a better advertising experience for all stakeholders involved.

15. Smaato (Now part of Verve)

• Website: smaato.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Germany 61%, United States (USA) 18%, India 10%, Other 10%
• Latest funding: $170.0M, July 2021
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: smaato

Smaato, now part of Verve, is a digital advertising platform based in New York City, founded in 2005. The company provides comprehensive solutions for ad monetization, catering to both publishers and marketers. Smaato's platform allows users to manage ad placements across various formats, including mobile, video, and display ads. The company emphasizes transparency and control, enabling clients to optimize their advertising strategies effectively. With a significant monthly volume of ad requests and unique users, Smaato has positioned itself as a notable player in the programmatic advertising space. The company has also received substantial funding, totaling $170 million in July 2021, which underscores its potential for growth and innovation in the industry.

16. Choozle

• Website: choozle.com
• Ownership type: Private Equity
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series C, $15.0M, May 2021
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: choozle

Choozle, founded in 2012 and based in Denver, Colorado, is a digital advertising agency that specializes in programmatic advertising solutions. The company serves mid-market agencies and brands, helping them navigate the complexities of digital marketing through an intuitive platform. Choozle's offerings include a range of advertising channels such as display, video, audio, and social media, along with managed services that allow clients to optimize their advertising strategies effectively. With over 97,000 campaigns delivered since its inception, Choozle has established itself as a reliable partner for businesses looking to enhance their digital presence. The company raised $15 million in its Series C funding round in May 2021, which underscores its growth trajectory and commitment to innovation in the advertising technology sector.

17. TripleLift

• Website: triplelift.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 60%, India 13%, United Kingdom (UK) 9%, Other 18%
• Latest funding: March 2021
• Founded year: 2012
• Headcount: 201-500
• LinkedIn: triplelift

TripleLift is an advertising technology company based in New York, founded in 2012. With a workforce of approximately 474 employees, the company specializes in programmatic advertising solutions that enhance digital advertising strategies for both advertisers and publishers. TripleLift offers a range of innovative media formats and audience targeting services, which are crucial for improving campaign performance and monetization. The company has made significant strides in addressing the challenges posed by cookie restrictions, providing solutions that leverage first-party data to ensure effective audience targeting. Their commitment to economic inclusion is evident through their certification as a minority-owned business, which allows them to meet specific spending goals for diverse media. TripleLift's technology and partnerships with top brands and demand-side platforms (DSPs) position them as a relevant and impactful player in the programmatic advertising sector.

18. SpotX (now part of Magnite)

• Website: spotx.tv
• Ownership type: Corporate
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: United States (USA) 79%, United Kingdom (UK) 15%, Netherlands 3%, Other 3%
• Latest funding: $1.1B, February 2021
• Founded year: 2007
• Headcount: 501-1000
• LinkedIn: spotx

SpotX, now integrated into Magnite, is an advertising technology firm based in Denver, Colorado. Founded in 2007, the company specializes in programmatic video advertising solutions tailored for premium publishers and broadcasters. SpotX's platform enables clients to effectively monetize their video content through targeted advertising strategies. The company has made significant strides in the digital advertising industry, particularly in the media and entertainment sectors. SpotX has also received substantial funding, with a reported last funding amount of $1.14 billion in February 2021, indicating strong investor confidence in its business model and growth potential. With a workforce distributed across the U.S., U.K., and parts of Asia, SpotX continues to play a crucial role in shaping the future of video advertising.

19. Flashtalking (Merged with Innovid)

• Website: flashtalking.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 54%, United Kingdom (UK) 28%, Germany 6%, Other 12%
• Latest funding: $500.0M, July 2021
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: flashtalking-inc-

Flashtalking, now part of Innovid, is an advertising technology firm based in New York City, founded in 2001. The company focuses on creative personalization and intelligence across various marketing channels. Flashtalking provides a suite of solutions that leverage AI to enhance advertising effectiveness, including audience identity services and creative production. Their platform allows global advertisers and agencies to optimize their marketing strategies through real-time relevancy and data-driven insights. With a workforce of approximately 269 employees, Flashtalking has a significant presence in the United States, the United Kingdom, and other regions. The company secured $500 million in funding in July 2021, reflecting its growth trajectory and commitment to innovation in the advertising technology sector.

20. Sharethrough

• Website: sharethrough.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Canada 53%, United States (USA) 40%, United Kingdom (UK) 6%, Other 1%
• Latest funding: February 2021
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: sharethrough

Sharethrough is an advertising technology company based in New York, founded in 2008. With a workforce of around 140 employees, the company has carved out a niche in programmatic advertising solutions. Sharethrough's offerings include advanced features such as CTV ad enhancements and a carbon emissions estimator, aimed at improving advertising performance for brands and agencies. The company is committed to sustainability, actively participating in initiatives to reduce carbon emissions in digital advertising. Their technology supports both advertisers and publishers, helping to drive revenue and enhance ad performance. Recently, Sharethrough announced a merger with Equativ, which will expand their capabilities and market reach, making them a significant player in the programmatic advertising sector.

21. ExoClick

• Website: exoclick.com
• Ownership type: Private
• Headquarters: Barcelona, Catalonia, Spain
• Employee distribution: Spain 96%, Other 4%
• Founded year: 2006
• Headcount: 51-200
• LinkedIn: exoclick

ExoClick, based in Barcelona, Spain, is a digital marketing agency that specializes in online advertising solutions. Since its inception in 2006, the company has developed a comprehensive ad platform tailored for both advertisers and publishers. ExoClick offers a variety of services, including programmatic advertising, conversion tracking, and a wide array of ad formats. Their platform is designed to help businesses enhance their online presence and effectively monetize their content. With a global operational footprint, ExoClick ensures high-quality traffic and robust analytics for campaign optimization. The company serves a broad client base, including businesses looking to maximize their advertising efforts and publishers aiming to generate revenue from their content. ExoClick's commitment to security and compliance further solidifies its position in the industry, making it a reliable partner for digital marketing initiatives.

22. RhythmOne

• Website: rhythmone.com
• Ownership type: Corporate
• Headquarters: Bellevue, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $300.0M, February 2019
• Founded year: 2004
• Headcount: 501-1000
• LinkedIn: rhythmone

RhythmOne, based in Bellevue, Washington, is a digital advertising technology company founded in 2004. The firm specializes in programmatic advertising solutions and publisher services, catering to businesses and organizations within the digital advertising sector. RhythmOne provides tools designed to enhance targeting and engagement, which are crucial for effective advertising campaigns. The company operates on a technology-driven model, focusing on innovative advertising solutions. In February 2019, RhythmOne secured $300 million in funding, reflecting strong investor interest in their capabilities. In 2020, RhythmOne integrated its premium publisher products into Unruly, a sister division under Tremor International, which indicates a strategic alignment within the programmatic advertising space.

23. Nominal Techno

• Website: nt.technology
• Ownership type: Private
• Headquarters: Minsk, Minsk, Belarus
• Employee distribution: Belarus 50%, Russia 50%
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: nominal-techno

Nominal Techno, also known as NT Technology, is a private digital advertising agency based in Minsk, Belarus, founded in 2007. The company specializes in programmatic advertising solutions, providing a demand-side platform that enables businesses to effectively target and engage their audiences across various digital channels. Their offerings include audience targeting, real-time optimization, and comprehensive analytics, aimed at enhancing marketing strategies for their clients. With a workforce of approximately 334 employees, NT Technology has established a significant presence in the programmatic advertising space, serving clients from various sectors, including retail, finance, and hospitality. The company prides itself on its innovative use of machine learning and artificial intelligence to optimize advertising campaigns, ensuring that clients achieve their desired outcomes efficiently. NT Technology has built a reputation for delivering tailored solutions that address the unique challenges faced by businesses in the digital advertising landscape.

24. AdButler

• Website: adbutler.com
• Ownership type: Private
• Headquarters: Victoria, British Columbia, Canada
• Employee distribution: Canada 92%, Spain 8%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: adbutler

AdButler, based in Victoria, British Columbia, Canada, is a private ad tech company founded in 1998. With a team of 26 employees, the company specializes in providing a comprehensive suite of digital advertising solutions. Their offerings include various ad servers, programmatic advertising tools, and a self-serve marketplace designed to streamline the ad sales process. AdButler primarily serves businesses in sectors like healthcare and retail, helping them enhance advertising efficiency and revenue generation. The company operates on a SaaS model, ensuring a user-friendly platform for managing ad campaigns. AdButler has built a reputation for its innovative solutions, including supply-side programmatic capabilities and a focus on contextual management, which is increasingly important in today's privacy-conscious environment. Their commitment to customer support and a carbon-neutral approach further underscores their relevance in the industry.

25. SmartyAds

• Website: smartyads.com
• Ownership type: Private
• Headquarters: Wilmington, Delaware, United States (USA)
• Employee distribution: Ukraine 88%, United States (USA) 8%, Portugal 4%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: smartyads

SmartyAds, now known as TeqBlaze, is an AdTech company based in Wilmington, Delaware, founded in 2013. The company specializes in creating custom programmatic advertising solutions, focusing on white-label products that cater to the needs of marketing and advertising firms, publishers, and ad networks. With a workforce primarily located in Ukraine, SmartyAds has established itself as a player in the programmatic advertising industry, offering a range of services including demand-side platforms (DSP), supply-side platforms (SSP), and ad exchanges. Their commitment to bespoke development allows clients to launch and manage their advertising technologies efficiently. Over the years, SmartyAds has collaborated with numerous businesses, helping them enhance their digital marketing strategies and optimize ad operations. The company has also been recognized in the industry, receiving accolades for its innovative solutions and client services.

26. Admixer

• Website: admixer.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: Ukraine 84%, United Kingdom (UK) 7%, Other 10%
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: admixer

Admixer is a private AdTech company based in London, UK, with a workforce of around 201-500 employees. Established in 2008, the company specializes in providing a full suite of digital advertising solutions, including a Demand Side Platform (DSP) and a Data Management Platform (DMP). These tools are designed to help advertisers optimize their media buying and enhance audience targeting. Admixer serves a broad range of clients, including advertisers, publishers, and ad traders, facilitating effective revenue generation and media management. The company has a strong operational base in Ukraine, with a significant portion of its workforce located there. Admixer's technology is utilized by over 3,500 businesses, indicating a robust market presence. Their solutions are tailored to meet the needs of various stakeholders in the advertising ecosystem, making them a relevant player in the programmatic advertising industry.

Programmatic Advertising Software Insights: Key Companies

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