Mobile advertising software companies are essential to the growth of digital marketing, enabling businesses to connect with users on their smartphones effectively. This industry features a spectrum of companies that provide solutions such as user acquisition, ad monetization, and campaign management tools. Notably, AI technology is being increasingly integrated into these services, enhancing targeting and engagement strategies. As mobile device usage continues to surge globally, these companies are poised for expansion, adapting to more complex user behaviors and preferences. Innovations in mobile advertising will likely open new avenues for brands to reach customers where they are most engaged.

The companies featured in this list vary in size and specialization, with most headquartered in major global cities like San Francisco, London, and Singapore. Ranging from startups established in recent years to more seasoned players founded over a decade ago, they collectively incorporate cutting-edge technologies to enhance mobile marketing effectiveness. These firms focus primarily on user acquisition and monetization strategies, employing data analytics and machine learning to optimize advertising solutions across platforms. Their varied approaches reflect a dynamic industry responding to evolving consumer habits and advertising needs.

Continue reading to explore the top mobile advertising software companies.

Top 26 Mobile Advertising Software Companies

1. InMobi

• Website: inmobi.com
• Ownership type: Venture Capital
• Headquarters: Singapore
• Employee distribution: India 76%, United States (USA) 11%, United Kingdom (UK) 2%, Other 10%
• Latest funding: Other (Debt), $99.9M, September 2024
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: inmobi

InMobi is an advertising technology company based in Singapore, specializing in mobile advertising solutions. Founded in 2007, it has developed a mobile-first platform that allows brands, developers, and publishers to engage consumers through contextual advertising. The company serves a wide range of clients in the advertising and consumer sectors, helping them effectively reach their target audiences. InMobi's offerings include a managed service demand-side platform (DSP) and various mobile monetization tools, which enable advertisers to connect with over two billion smartphone users globally. Recently, InMobi secured approximately $100 million in funding, which underscores its growth ambitions and commitment to innovation in the mobile advertising space. With a significant presence in India and a growing footprint in the United States and other regions, InMobi continues to evolve its advertising platforms to redefine digital experiences for consumers and brands alike.

2. AdColony

• Website: adcolony.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 34%, South Africa 14%, Turkey 12%, Other 39%
• Latest funding: $400.0M, February 2021
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: adcolony

AdColony, founded in 2008 and based in Los Angeles, California, is a corporate entity specializing in mobile advertising solutions. The company focuses on user acquisition and app monetization, providing innovative strategies that help app developers and brands enhance user engagement and drive revenue growth. AdColony is particularly recognized for its expertise in mobile video advertising, which has become a crucial component of effective marketing strategies in the mobile app ecosystem. The company has received significant funding, with a reported last funding amount of $400 million in February 2021, indicating strong investor confidence in its business model and growth potential. AdColony's technology and services cater to a wide range of clients, including app developers, brands, and telecom operators, positioning it as a key player in the mobile advertising industry.

3. Vungle

• Website: vungle.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: China 53%, United States (USA) 22%, United Kingdom (UK) 12%, Other 13%
• Latest funding: $750.0M, July 2019
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: vungle

Vungle, founded in 2011 and based in San Francisco, California, is a mobile advertising company that focuses on user acquisition and monetization solutions for mobile applications. The company leverages advanced machine learning technologies to provide marketers, agencies, and app developers with tools to attract high-quality users and maximize revenue. Vungle's product suite includes solutions for acquiring users at scale, accessing premium inventory, and optimizing ad creatives. Their Vungle Exchange facilitates engagement with high-quality users in popular mobile apps, enhancing the overall advertising experience. With a workforce of around 201-500 employees and a significant presence in markets like China and the United States, Vungle is well-positioned in the mobile marketing industry. The company has received substantial funding, totaling $750 million, which underscores its potential for growth and innovation in the competitive landscape of mobile advertising.

4. Fyber

• Website: fyber.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Israel 31%, Germany 23%, China 20%, Other 26%
• Latest funding: $600.0M, March 2021
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: fyber

Fyber is a mobile advertising platform based in San Francisco, California, founded in 2009. The company specializes in user acquisition and app monetization solutions, serving a variety of stakeholders including app developers, brands, and telecom operators. Fyber's platform is designed to enhance user engagement and drive revenue through innovative advertising strategies. They connect different players in the mobile ecosystem, facilitating growth and monetization for their clients. With a workforce of 201-500 employees and a significant global presence, including offices in Israel, Germany, and China, Fyber has established itself as a key player in the mobile advertising space. The company secured $600 million in funding in March 2021, which underscores its ongoing relevance and capacity for growth in the competitive mobile advertising market.

5. Liftoff Mobile

• Website: liftoff.io
• Ownership type: Private Equity
• Headquarters: Redwood City, California, United States (USA)
• Employee distribution: United States (USA) 53%, United Kingdom (UK) 18%, China 10%, Other 19%
• Latest funding: December 2020
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: liftoffmobile

Liftoff Mobile, founded in 2012 and based in Redwood City, California, is a mobile marketing agency that focuses on user acquisition and monetization solutions for mobile applications. With a workforce of approximately 661 employees, the company leverages machine learning to enhance advertising campaigns for a variety of clients, including marketers, app publishers, and game developers. Liftoff's platform offers a suite of products designed to help clients acquire quality users at scale, access premium inventory, and maximize revenue from ad impressions. Their innovative approach includes tools like the Vungle Exchange and Creative Studio, which aim to optimize campaign performance and engage high-quality users. Liftoff has established itself as a key player in the mobile advertising industry, providing valuable insights and resources to its clients through case studies, blogs, and community engagement initiatives.

6. Chartboost

• Website: chartboost.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 60%, Spain 22%, China 10%, Other 9%
• Latest funding: December 2024
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: chartboost

Chartboost, founded in 2011 and based in San Francisco, California, is a mobile game monetization service that offers solutions for in-app advertising and user acquisition. The company provides a platform designed to help game developers optimize their ad revenue while connecting with high-quality users. Chartboost's services are tailored specifically for the gaming industry, focusing on innovative ad formats and transparent reporting to enhance performance. With a workforce of around 82 employees, the company has a significant presence in the mobile advertising sector, processing over 60 billion global annual impressions and reaching more than 700 million monthly active users. Their commitment to providing comprehensive tools for monetization, mediation, and advertising has made them a notable player in the mobile advertising software market.

7. Adludio

• Website: adludio.com
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United States (USA) 40%, United Kingdom (UK) 30%, Hong Kong S.A.R 20%, Other 10%
• Latest funding: Series A, $2.5M, April 2023
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: adludio

Adludio is a technology firm based in London, UK, that specializes in interactive mobile advertising. Established in 2015, the company has carved out a niche by offering a suite of services that includes managed services, ad integration, and creative formats powered by artificial intelligence. Their platform is designed to enhance user engagement and optimize advertising campaigns for a variety of clients, primarily brands and advertising agencies. Adludio's innovative approach focuses on the importance of creative content in mobile advertising, aiming to transform how brands connect with consumers. The company has a global presence, with offices in major cities such as New York, Los Angeles, and Chicago, and has recently secured funding of approximately 2.5 million in April 2023, indicating strong investor confidence and potential for future growth.

8. Mintegral

• Website: mintegral.com
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: China 73%, United States (USA) 11%, Germany 8%, Other 8%
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: mintegral-mobilemarketing

Mintegral, founded in 2016 and based in Singapore, is a private company that operates as a technology-driven advertising agency. It specializes in mobile advertising solutions, offering services that include user acquisition, monetization, and creative ad development tailored for mobile app developers and advertisers. The company leverages data-driven strategies to optimize marketing efforts and effectively connect clients with their target audiences. Mintegral's platform is designed to address cross-regional challenges, enabling clients to grow their apps on a global scale. With a workforce of approximately 201-500 employees, the company has a significant presence in China, the United States, Germany, India, and Japan. Mintegral is also backed by Mobvista, which enhances its credibility in the mobile marketing space. The company has not reported any funding, indicating a self-sustained growth model.

9. adjoe

• Website: adjoe.io
• Ownership type: Private
• Headquarters: Hamburg, Hamburg, Germany
• Employee distribution: Germany 84%, United States (USA) 8%, Singapore 5%, Other 3%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: adjoe

adjoe is an advertising technology company based in Hamburg, Germany, specializing in mobile advertising solutions. Founded in 2018, the company has quickly carved out a niche by providing products that include ad mediation, user acquisition, and monetization strategies specifically designed for mobile applications. adjoe serves mobile app developers and publishers, helping them enhance user engagement and maximize revenue through innovative ad technologies. Their product suite features unique offerings like Playtime, which rewards users for engagement, and WAVE Mediation, which connects publishers with a wide array of advertisers. With a workforce of approximately 152 employees, adjoe has a significant presence in Germany and is expanding its reach into markets like the United States and Singapore. The company has not reported any funding, indicating a self-sustained growth model thus far.

10. Taptica

• Website: taptica.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Israel 91%, Vietnam 9%
• Latest funding: $52.7M, January 2018
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: taptica

Taptica is a digital marketing agency based in San Francisco, California, with a significant presence in Israel and Vietnam. Founded in 2007, the company specializes in mobile advertising technology, offering a platform that helps advertisers and publishers connect with their target audiences. Taptica's solutions are designed to maximize revenue through data-driven strategies, enabling clients to manage campaigns effectively. The company has worked with various businesses in the advertising and publishing sectors, showcasing its ability to drive user acquisition and engagement. Taptica has received funding amounting to approximately $52.7 million, indicating investor confidence in its business model and growth potential. Their technology leverages big data for precise targeting and campaign analysis, ensuring that the right ads reach the right users at optimal times.

11. Appic Media

• Website: appicmedia.com
• Ownership type: Private
• Headquarters: New Delhi, Delhi, India
• Employee distribution: India 92%, Singapore 8%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: appic-media

Appic Media, founded in 2017 and based in New Delhi, India, is a digital marketing agency that specializes in mobile advertising and analytics. The company serves app developers and advertisers, offering solutions for user acquisition and monetization through various ad formats. Appic Media employs machine learning technology to optimize campaign performance, ensuring that their clients achieve better results. They provide a range of advertising services, including push notifications, video ads, rich media, and programmatic advertising. With a strong presence in India and a growing footprint in Singapore, Appic Media operates globally, collaborating with a network of partners to enhance their offerings. The company has not reported any funding, indicating a self-sustained growth model. Their commitment to data-driven strategies and innovative ad formats positions them as a relevant player in the mobile advertising industry.

12. Appodeal, Inc.

• Website: appodeal.com
• Ownership type: Venture Capital
• Headquarters: Mclean, Virginia, United States (USA)
• Employee distribution: Poland 34%, Spain 32%, Belarus 15%, Other 20%
• Latest funding: Seed, $4.0M, April 2018
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: explorestack

Appodeal, Inc., based in McLean, Virginia, is a mobile advertising platform that specializes in app monetization and user acquisition services. Since its inception in 2015, Appodeal has been dedicated to providing developers and publishers with innovative tools designed to maximize ad revenues. The platform leverages data analytics and automation to help clients refine their advertising strategies and enhance user engagement. With a workforce of approximately 182 employees, the company has a notable presence in various countries, including Poland, Spain, and Belarus. Appodeal has also secured funding, with its last round amounting to $4 million in 2018, which underscores its growth trajectory and the trust investors place in its business model. The company is a member of the Interactive Advertising Bureau, further solidifying its position in the mobile advertising industry.

13. Flat Ads

• Website: flat-ads.com
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: China 77%, Indonesia 8%, Singapore 8%, Other 8%
• Founded year: 2019
• Headcount: 201-500
• LinkedIn: flat-ads-com

Flat Ads, established in 2019 and based in Singapore, is a mobile advertising company that focuses on programmatic advertising and user acquisition solutions. The firm aims to provide advanced advertising technology that helps advertisers efficiently reach high-quality users. With a workforce of around 27 employees, the company has a significant presence in Asia, particularly in China, where the majority of its employees are located. Flat Ads serves businesses in the mobile application and digital marketing sectors, emphasizing the importance of maximizing revenue through effective advertising strategies. Their platform utilizes AI technology and big data to ensure that applications are displayed to users at optimal times and locations, enhancing the overall advertising effectiveness. The company actively participates in industry events, showcasing its capabilities and staying abreast of market trends, which further demonstrates its commitment to the mobile advertising space.

14. Sensor Tower

• Website: sensortower.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 49%, United Kingdom (UK) 19%, Singapore 9%, Other 24%
• Latest funding: $45.0M, May 2020
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: sensor-tower

Sensor Tower, founded in 2013 and based in San Francisco, California, is a data analytics firm that specializes in mobile growth solutions. The company provides a suite of products, including App Intelligence and Ad Intelligence, aimed at helping businesses optimize their marketing strategies and user acquisition efforts. Their clientele primarily consists of mobile app developers and marketers across various industries, who rely on Sensor Tower's insights to navigate the competitive mobile environment. The company has received significant funding, with a reported last funding amount of $45 million in May 2020, indicating investor confidence in their business model and growth potential. Sensor Tower's tools are designed to analyze market trends, user behavior, and advertising effectiveness, making them a valuable resource for companies looking to enhance their mobile advertising strategies.

15. MobileFuse

• Website: mobilefuse.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: mobilefuse

MobileFuse is an advertising technology company based in New York, specializing in mobile advertising solutions. Established in 2010, the company provides a robust SDK that enables app developers to seamlessly integrate advertising into their applications. This integration is crucial for developers looking to monetize their apps effectively. MobileFuse also offers mediation services for popular platforms such as AppLovin MAX and AdMob, enhancing the monetization capabilities for its clients. The company primarily targets businesses within the mobile app development industry, positioning itself as a valuable partner for developers seeking to optimize their advertising strategies. With a dedicated team of approximately 85 employees, MobileFuse continues to play an active role in the mobile advertising sector, focusing on innovative solutions that cater to the evolving needs of app developers.

16. Aarki

• Website: aarki.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: India 36%, United States (USA) 26%, Philippines 19%, Other 19%
• Latest funding: $150.0M, June 2021
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: aarki

Aarki is a mobile marketing company based in San Francisco, California, founded in 2010. The firm provides AI-driven advertising solutions designed to help mobile app businesses expand their user base and increase revenue. Aarki's primary focus is on user acquisition and re-engagement, utilizing advanced technology to enhance campaign performance. The company operates a demand-side platform (DSP) that integrates machine learning with audience engagement strategies, allowing clients to achieve measurable results. Aarki serves a variety of clients, particularly in the mobile app and gaming industries, and has established a reputation for optimizing return on investment (ROI) through data-driven approaches. In June 2021, Aarki secured $150 million in funding, underscoring its growth trajectory and the confidence investors have in its innovative solutions.

17. Billy Mobile

• Website: billymob.com
• Ownership type: Private
• Headquarters: Barcelona, Catalonia, Spain
• Employee distribution: Spain 100%
• Founded year: 2014
• Headcount: 1-10
• LinkedIn: billy

Billy Mobile, founded in 2014 and based in Barcelona, Spain, is a mobile advertising company that specializes in providing innovative advertising solutions. The company focuses on app promotion and video ads, utilizing advanced technology to help advertisers and publishers optimize their advertising efforts. With a self-service platform, Billy Mobile allows clients to manage their campaigns effectively, ensuring they reach high-quality users globally. The company boasts a network of over 16,000 publishers and 900 advertisers, facilitating a robust marketplace for mobile advertising. Their proprietary technology, including the Active Bx system, employs artificial intelligence to enhance ad targeting and performance. Billy Mobile is committed to maximizing return on investment for its clients while maintaining a strong emphasis on anti-fraud measures to protect their advertising ecosystem.

18. Tappx with techsoulogy

• Website: tappx.com
• Ownership type: Venture Capital
• Headquarters: Barcelona, Catalonia, Spain
• Employee distribution: Spain 98%, Other 2%
• Latest funding: December 2019
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: tappx

Tappx, based in Barcelona, Spain, is an AdTech company founded in 2014 that focuses on mobile monetization and user acquisition solutions. The company serves app developers, publishers, and advertisers, helping them maximize revenue and effectively reach their target audiences through programmatic advertising. Tappx operates a digital platform that connects various stakeholders in the advertising ecosystem, offering services such as monetization, community-based user acquisition, and programmatic brand and performance advertising. Their technology is designed to work seamlessly with a range of platforms, including mobile, desktop web, and OTT/CTV environments. Tappx emphasizes a human-first approach, combining technology with a dedicated team to deliver innovative solutions. They have established a community-based cross-promotion platform, allowing app developers to acquire users for free by exchanging ads within their network. This unique model highlights Tappx's commitment to fostering collaboration and fair opportunities within the advertising ecosystem.

19. Start.io

• Website: start.io
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Israel 67%, India 12%, United States (USA) 12%, Other 10%
• Latest funding: March 2015
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: start-io

Start.io, founded in 2010 and based in New York, is a mobile marketing platform that offers AI-driven solutions aimed at helping app publishers effectively monetize their applications. The company provides a range of products, including audience segmentation tools and advertising solutions, which cater to businesses in the mobile app development and marketing sectors. With a workforce of approximately 152 employees, Start.io operates on a global scale, leveraging real-time mobile audience data to enhance marketing strategies. They have established a strong presence in the industry, delivering ads to over 500,000 active mobile apps and processing around 30 billion software downloads through their SDK. Their innovative platform, Maia, utilizes natural language processing and artificial intelligence to build audience segments, showcasing their commitment to integrating advanced technology into mobile marketing. Start.io has not reported any recent funding, indicating a stable operational model since their last funding round in 2015.

20. Mobupps

• Website: mobupps.com
• Ownership type: Private
• Headquarters: Ashdod, South, Israel
• Employee distribution: Israel 25%, India 25%, China 13%, Other 38%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: mobupps-by-wmadv

Mobupps, founded in 2008 and based in Ashdod, Israel, is an advertising technology company that specializes in mobile advertising solutions. With a workforce of approximately 85 employees, the company operates globally, with teams in countries such as India, China, Ukraine, and the United States. Mobupps provides a range of services including marketing automation, real-time bidding, and user acquisition, catering to businesses in the mobile app and digital marketing sectors. Their advanced technologies focus on optimizing advertising strategies while implementing robust fraud prevention measures. The company claims to facilitate over 10 million conversions per month and has built a reputation for maintaining strong client relationships through effective communication and performance. Mobupps has developed proprietary platforms like MAFO, MobuppsX, and iRTB, which enhance user engagement and campaign effectiveness. They have not reported any funding, indicating a self-sustained operational model.

21. AdTiming

• Website: adtiming.com
• Ownership type: Private
• Headquarters: Singapore
• Employee distribution: China 68%, Singapore 27%, India 4%, Other 2%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: adtiming

AdTiming, founded in 2016 and based in Singapore, is a mobile marketing agency that focuses on user acquisition, ad monetization, and retargeting solutions tailored for businesses, particularly mobile app developers. With a workforce of approximately 112 employees, the company has a significant presence in China, Singapore, and India. AdTiming leverages advanced data analytics and audience segmentation technology to enhance advertising efficiency and maximize revenue for its clients. Their platform offers a range of services, including customized monetization strategies and a unique AI-powered data analytics system known as AdTiming DUO, which features over 30,000 customized audience tags. The company has been recognized in the industry, notably receiving the 2019 PocketGamer Mobile Games Award for 'Best Advertising & UA'. AdTiming's commitment to providing comprehensive marketing solutions positions it as a relevant player in the mobile advertising software sector.

22. Cygobel Media

• Website: cygobel.com
• Ownership type: Corporate
• Headquarters: Kefar Sava, Center, Israel
• Employee distribution: Israel 88%, China 12%
• Latest funding: $40.0M, January 2023
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: cygobel-media

Cygobel Media, founded in 2012 and based in Kefar Sava, Israel, is an advertising agency that specializes in mobile, video, and display advertising. The company has carved out a niche by offering technology-driven marketing solutions that cater to mobile developers, publishers, and agencies. Cygobel's proprietary tools and platforms are designed to optimize user acquisition and monetization strategies, ensuring clients achieve high returns on investment. With a dedicated team, Cygobel has developed in-house platforms that include performance measurement and anti-fraud tools, which are essential for delivering effective results in the competitive digital advertising space. The company has a significant presence in the mobile advertising sector, providing services that include programmatic media buying and advanced analytics. Their recent funding of $40 million in January 2023 underscores their commitment to innovation and growth within the industry.

23. Bidease

• Website: bidease.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 57%, United Arab Emirates 18%, Russia 8%, Other 18%
• Latest funding: Seed, $4.0M, February 2019
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: bidease

Bidease is a mobile advertising platform based in New York, founded in 2016. The company specializes in user acquisition, re-engagement, and brand awareness through its Demand Side Platform (DSP). Bidease serves mobile app developers and advertisers, helping them effectively reach and convert quality users using advanced machine learning and real-time analytics. With a team of mobile ad creative experts, Bidease offers clients support in designing engaging ad creatives tailored to various audiences. The company has received $4 million in funding, which reflects its growth ambitions and the confidence investors have in its business model. Bidease aims to provide transparent, value-driven partnerships in the mobile advertising space, making it a notable player in the industry.

24. Smadex

• Website: smadex.com
• Ownership type: Corporate
• Headquarters: Barcelona, Catalonia, Spain
• Employee distribution: Spain 83%, United States (USA) 8%, United Kingdom (UK) 4%, Other 6%
• Latest funding: June 2018
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: smadex

Smadex, founded in 2011 and based in Barcelona, Spain, is a digital advertising agency that specializes in mobile user acquisition and programmatic advertising solutions. The company operates primarily in the digital marketing sector, focusing on helping businesses effectively reach and engage their target audiences through various services. These include user acquisition campaigns, connected TV advertising, brand awareness initiatives, and mobile subscription services. Smadex has built a reputation for its innovative approach, utilizing advanced machine learning algorithms to optimize ad performance and enhance user engagement. The company serves a wide array of clients in the mobile app industry, demonstrating its capability to adapt to the evolving needs of marketers. As part of Entravision, a publicly traded advertising and media company, Smadex benefits from a robust backing that supports its growth and operational strategies. With a workforce of around 199 employees, Smadex has established itself as a significant player in the mobile advertising space, focusing on transparency and performance in its campaigns.

25. Boostiny

• Website: boostiny.com
• Ownership type: Venture Capital
• Headquarters: Dubai, Dubai, United Arab Emirates (UAE)
• Employee distribution: Egypt 73%, United Arab Emirates 27%
• Latest funding: Pre-seed, January 2019
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: goboostiny

Boostiny is a marketing platform based in Dubai, UAE, that was founded in 2013. The company focuses on mobile marketing and advertising technology, providing services that help businesses acquire users and grow transactions. With a strong emphasis on performance marketing, ad monetization, and data management, Boostiny serves various industries, including e-commerce and finance. The platform is powered by ArabyAds' Data Management Platform (DMP), which allows for precise audience targeting and effective campaign management. Boostiny has partnered with over 300 brands and has facilitated more than 18 million transactions, showcasing its impact in the MENA region's marketing landscape. The company operates with a commitment to innovation, aiming to transform mobile advertising and create sustainable value for its partners.

26. Hang My Ads

• Website: hangmyads.com
• Ownership type: Corporate
• Headquarters: Lisbon, Lisbon, Portugal
• Employee distribution: Portugal 96%, China 4%
• Latest funding: $35.0M, February 2023
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: hang-my-ads

Hang My Ads, based in Lisbon, Portugal, is an advertising agency that focuses on mobile performance marketing. Founded in 2014, the company specializes in providing user acquisition and monetization solutions tailored for app developers and advertisers. They help clients reach a vast audience, boasting over 200 million unique users each month across various platforms, including iOS, Android, and the web. Their services include targeted advertising, offerwall integration, and advanced technology solutions designed to enhance app visibility and revenue generation. Recently, Hang My Ads secured $35 million in funding in February 2023, which underscores their commitment to expanding their market presence and improving their offerings. The company has also been recognized in the AppsFlyer Index multiple times, highlighting their effectiveness in the mobile advertising sector.

Mobile Advertising Software Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
InMobi	Singapore	1001-5000	2007	Venture Capital
AdColony	Los Angeles, California, United States (USA)	201-500	2008	Corporate
Vungle	San Francisco, California, United States (USA)	201-500	2011	Private Equity
Fyber	San Francisco, California, United States (USA)	201-500	2009	Corporate
Liftoff Mobile	Redwood City, California, United States (USA)	501-1000	2012	Private Equity
Chartboost	San Francisco, California, United States (USA)	51-200	2011	Corporate
Adludio	London, England, United Kingdom (UK)	51-200	2015	Venture Capital
Mintegral	Singapore	201-500	2016	Private
adjoe	Hamburg, Hamburg, Germany	51-200	2018	Private
Taptica	San Francisco, California, United States (USA)	11-50	2007	Corporate
Appic Media	New Delhi, Delhi, India	11-50	2017	Private
Appodeal, Inc.	Mclean, Virginia, United States (USA)	201-500	2015	Venture Capital
Flat Ads	Singapore	201-500	2019	Private
Sensor Tower	San Francisco, California, United States (USA)	201-500	2013	Venture Capital
MobileFuse	New York, New York, United States (USA)	51-200	2010	Private
Aarki	San Francisco, California, United States (USA)	51-200	2010	Corporate
Billy Mobile	Barcelona, Catalonia, Spain	1-10	2014	Private
Tappx with techsoulogy	Barcelona, Catalonia, Spain	51-200	2014	Venture Capital
Start.io	New York, New York, United States (USA)	51-200	2010	Venture Capital
Mobupps	Ashdod, South, Israel	51-200	2008	Private
AdTiming	Singapore	51-200	2016	Private
Cygobel Media	Kefar Sava, Center, Israel	11-50	2012	Corporate
Bidease	New York, New York, United States (USA)	51-200	2016	Venture Capital
Smadex	Barcelona, Catalonia, Spain	501-1000	2011	Corporate
Boostiny	Dubai, Dubai, United Arab Emirates (UAE)	201-500	2013	Venture Capital
Hang My Ads	Lisbon, Lisbon, Portugal	11-50	2014	Corporate

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