The real estate marketing companies in Maryland specialize in helping agents and property sellers effectively showcase their offerings. This includes services like photography, marketing automation, and client engagement strategies. As home-buying increasingly shifts online, these companies innovate to meet the demands of consumers looking for informative, visually appealing listings. With the integration of data analytics and technology, the industry is moving towards creating more personalized marketing approaches. Notably, the use of virtual tours and high-definition visuals is transforming how properties are presented, making a strong impact on buyer decisions.

The companies highlighted here range in size from small teams to larger firms, headquartered across various Maryland towns, including Bethesda, Cockeysville, and Gaithersburg. Founded between 1982 and 2019, these firms specialize in services such as direct mail, automated client engagement, photography, and innovative real estate technology. Their offerings cater to both agents seeking to optimize marketing and consumers desiring a seamless property searching experience.

Continue reading to discover more about top real estate marketing companies in Maryland.

Top 25 Real Estate Marketing Companies in Maryland

1. Homesnap

• Website: homesnap.com
• Ownership type: Corporate
• Headquarters: Bethesda, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $2.7M, July 2023
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: homesnap

Homesnap, Inc., founded in 2008 and based in Bethesda, Maryland, is a real estate technology company that focuses on improving the home buying and selling experience. The company offers a platform that connects home buyers with real estate agents, providing essential tools for home searching, marketing insights, and educational resources. Homesnap's services are designed to facilitate the buying and selling process, making it easier for agents to market properties effectively. The company has also developed Homesnap Pro, a tool that empowers real estate agents with features like comparative market analysis and targeted advertising options. Recently, Homesnap secured funding of over $2.6 million in July 2023, highlighting its ongoing relevance and commitment to innovation in the real estate industry.

2. Zurple

• Website: zurple.com
• Ownership type: Private Equity
• Headquarters: Cockeysville, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: August 2015
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: zurple

Zurple, founded in 2009 and based in Cockeysville, Maryland, is a private equity-backed company that provides technology solutions for the real estate sector. The firm focuses on automated lead generation and client engagement, offering a comprehensive platform that helps real estate agents and brokers capture and nurture leads through personalized communication. Zurple's services are designed to streamline the client management process, allowing agents to concentrate on active clients while the platform handles lead engagement. The company has facilitated millions in commission income for its clients, showcasing its impact on their businesses. With a dedicated team and a commitment to innovation, Zurple has established itself as a significant player in the real estate technology space, helping thousands of professionals enhance their marketing efforts and grow their client base.

3. Picture Perfect, LLC

• Website: pictureperfectllc.com
• Ownership type: Private
• Headquarters: Frederick, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 1-10
• LinkedIn: picture-perfect-llc

Picture Perfect, LLC, founded in 2011 and based in Frederick, Maryland, is a private company that specializes in real estate photography and marketing services. With a small team of dedicated professionals, the company caters primarily to real estate agents and property owners in Maryland, Pennsylvania, and West Virginia. Their offerings include high-quality photography, virtual tours, drone services, and a variety of marketing materials such as flyers and brochures. Picture Perfect also provides innovative solutions like virtual staging, which helps potential buyers visualize properties. The company has built a reputation for excellent customer service and quick turnaround times, often delivering photos the next day. Their commitment to enhancing property listings through visual storytelling makes them a valuable partner for real estate professionals.

4. Hometrack Real Estate Marketing

• Website: hometrack.net
• Ownership type: Private
• Headquarters: Cockeysville, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: hometrack-real-estate-marketing

Hometrack Real Estate Marketing, based in Cockeysville, Maryland, has been a prominent player in the real estate marketing sector since its founding in 1995. The company specializes in providing high-quality photography, videography, and design services tailored for real estate agents. Their extensive service offerings include drone photography, virtual staging, and Matterport 3D tours, all designed to enhance property listings and increase engagement with potential buyers. Hometrack caters to real estate professionals who aim to market properties effectively and achieve faster sales. With a team of 18 employees, the company has built a reputation for professionalism and innovation in marketing strategies. They have successfully served a wide range of clients across various states, demonstrating their capability to adapt to different market needs. Their commitment to quality and customer satisfaction is reflected in numerous positive testimonials from real estate agents who have utilized their services.

5. My Marketing Matters

• Website: mymarketingmatters.com
• Ownership type: Private
• Headquarters: Gaithersburg, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1982
• Headcount: 11-50
• LinkedIn: my-marketing-matters

My Marketing Matters is a private marketing agency based in Gaithersburg, Maryland, founded in 1982. The company specializes in direct mail marketing solutions tailored for real estate professionals. They offer a wide range of products, including postcards, brochures, flyers, and custom marketing materials, all designed to help real estate agents effectively reach potential clients. With a focus on quality and customer service, My Marketing Matters has built a reputation for fast turnaround times and high-quality print products, serving clients across the Mid-Atlantic region and beyond. Their innovative on-demand print platform allows users to create and customize marketing materials quickly, making it easier for real estate agents to maintain a consistent presence in their markets. The company prides itself on its client-first approach, which has garnered a loyal customer base over the years.

6. TruPlace

• Website: truplace.com
• Ownership type: Private
• Headquarters: Gaithersburg, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: truplace

TruPlace, based in Gaithersburg, Maryland, is a photography and virtual tour provider that specializes in real estate marketing. Established in 2003, the company has developed a reputation for delivering high-quality visual content that enhances property listings. TruPlace offers a range of services, including virtual tours, HDR photography, and interactive floor plans, which are designed to attract potential buyers and renters. Their innovative approach began with the creation of the Interactive Floor Plan Tour, a product that has become a cornerstone of their offerings. TruPlace serves various sectors within real estate, including residential real estate, vacation rentals, senior living, and property management. The company prides itself on its rapid delivery times and customer support, ensuring that clients receive the best possible service. With a focus on quality and a commitment to helping clients showcase their properties effectively, TruPlace has established itself as a trusted partner in the real estate marketing industry.

7. Z57, Inc.

• Website: z57.com
• Ownership type: Private Equity
• Headquarters: Cockeysville, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2012
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: z57-internet-solutions

Z57, Inc., based in Cockeysville, Maryland, is a private equity-owned company that specializes in real estate marketing solutions. Established in 1998, Z57 has developed a robust suite of tools aimed at helping real estate agents effectively capture and manage leads. Their offerings include social media automation, intelligent CRM systems, and optimized lead capture websites. Z57's services are designed to enhance the online visibility of real estate professionals and facilitate the conversion of leads into clients. The company also emphasizes education and support through its Z Academy, which provides coaching and training to agents, helping them adapt to the evolving demands of the industry. With a workforce of approximately 174 employees, Z57 has built a reputation for responsiveness and customer service, as evidenced by numerous positive testimonials from satisfied clients. The company operates solely within the real estate sector, focusing on empowering agents to achieve their business goals.

8. Coastal Life Realty Group

• Website: coastallifeoc.com
• Ownership type: Private
• Headquarters: Ocean, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 1-10
• LinkedIn: coastal-life-realty-group

Coastal Life Realty Group is a private real estate agency based in Ocean City, Maryland, specializing in the buying and selling of properties in Ocean City and its neighboring areas. Established in 2018, the firm has quickly positioned itself as a resource for individuals and families navigating the local real estate market. The agency offers a variety of services, including property valuation, tailored marketing plans, and buyer agency services. Their website features an interactive property search tool, allowing clients to explore listings and receive updates on new properties. The company emphasizes local market knowledge and provides clients with insights to make informed decisions. With a small team of dedicated professionals, Coastal Life Realty Group aims to deliver personalized service to its clients, helping them achieve their real estate goals.

9. Apartment Geofencing

• Website: apartmentgeofencing.com
• Ownership type: Private
• Headquarters: Annapolis, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: apartmentgeofencing

Apartment Geofencing, based in Annapolis, Maryland, is a private digital marketing agency founded in 2019. The company specializes in location-based advertising tailored for the multifamily housing sector. They offer a range of services, including geofencing marketing, streaming TV ads, and AI-generated video ads, aimed at helping property managers attract potential renters. Their innovative approach leverages advanced technology to connect with prospects where they live, work, and play. The company operates under the umbrella of Intrinsic Digital, focusing solely on implementing geofencing technology for their clients. With a team of 29 employees, Apartment Geofencing has established itself as a significant player in the real estate marketing industry, providing measurable results and insights to enhance marketing campaigns for apartment communities.

10. RE/MAX Advantage Realty

• Website: thehomesadvantage.com
• Ownership type: Private
• Headquarters: Ellicott City, Maryland, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Founded year: 1988
• Headcount: 201-500
• LinkedIn: remaxadvantagerealty

RE/MAX Advantage Realty, based in Ellicott City, Maryland, is a private real estate agency that has been serving clients since 1988. With a workforce of approximately 153 employees, the company operates multiple offices across Maryland and Delaware. They provide a comprehensive suite of services, including property listings, home evaluations, and support for both buyers and sellers. The agency prides itself on its team of dedicated professionals who are committed to delivering exceptional customer service. Their agents are recognized for their high production levels, which reflects the effectiveness of their marketing strategies. RE/MAX Advantage Realty also invests in training and development, ensuring that their agents are well-equipped to navigate the evolving real estate market. This focus on professional growth and client satisfaction positions them as a notable player in the real estate marketing sector.

11. Cabezon Group Inc.

• Website: cabezon.com
• Ownership type: Private
• Headquarters: Columbia, Maryland, United States (USA)
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: cabezon-group-inc.

Cabezon Group Inc., based in Columbia, Maryland, is a private real estate agency founded in 2004. Operating under the brand Syan Real Estate, the company specializes in assisting home buyers and sellers with a range of services. These include market analysis, home selling tips, and innovative marketing strategies designed to enhance property visibility. Syan Real Estate distinguishes itself by leveraging exclusive online platforms, such as Cabezon.com and RioRanchoHomes.com, to provide unique exposure for listings. Their marketing plan incorporates modern digital strategies, including social media engagement and listing syndication across major real estate websites. This comprehensive approach ensures that clients receive expert guidance and maximum exposure in a competitive market.

12. Northrop Realty

• Website: northroprealty.com
• Ownership type: Private
• Headquarters: Clarksville, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: northroprealty

Northrop Realty, founded in 2000 and based in Clarksville, Maryland, is a private real estate brokerage that serves clients across Maryland, Delaware, Virginia, Pennsylvania, and North Carolina. With a workforce of approximately 329 employees, the company provides a comprehensive suite of services tailored for home buyers and sellers. Their offerings include property listings, market analysis, home valuation, and targeted marketing services designed to facilitate effective navigation of the real estate market. Northrop Realty is affiliated with Long & Foster and has connections to various industry networks, which enhances their marketing reach and service offerings. The firm emphasizes client satisfaction and has received positive feedback for its knowledgeable agents who assist clients throughout the buying and selling process.

13. Realty One Group Excellence

• Website: rogexcellence.com
• Ownership type: Family Owned
• Headquarters: Pikesville, Maryland, United States (USA)
• Employee distribution: United States (USA) 96%, Colombia 4%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: realty-one-group-excellence

Realty One Group Excellence, founded in 2017 and based in Pikesville, Maryland, is a family-owned real estate brokerage that specializes in the buying and selling of homes, including luxury properties through its ONE Luxe division. The company prides itself on providing exceptional training and support to its agents, ensuring they are well-equipped to navigate the competitive real estate market. Realty One Group Excellence operates with a strong focus on customer service and community involvement, aiming to create positive experiences for clients. Their innovative approach includes a commitment to technology and marketing solutions that enhance the visibility of listings and the effectiveness of their agents. With a team of 11-50 employees, they have established a solid presence in the Baltimore Metro Area and surrounding regions, including Washington D.C., Pennsylvania, and Virginia.

14. M-Power Solutions

• Website: supermpower.com
• Ownership type: Private
• Headquarters: Pikesville, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: m-power-sbs

M-Power Solutions, founded in 2018 and based in Pikesville, Maryland, is a private marketing agency that specializes in providing tailored marketing solutions primarily for the real estate sector. The company offers a range of services including data services, lead generation, and social media management. Their approach is centered on empowering clients to achieve significant growth through high-quality leads and effective marketing strategies. M-Power Solutions has established a reputation for understanding the unique needs of real estate investors, as evidenced by client testimonials that highlight their effectiveness in delivering actionable data and support. The company operates entirely within the United States and has a team of approximately 15 employees, indicating a focused and dedicated workforce.

15. Atlantic Shores Sotheby's International Realty

• Website: atlanticshoresoc.com
• Ownership type: Private
• Headquarters: Ocean, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: atlantic-shores-realty

Atlantic Shores Sotheby's International Realty, founded in 2002, operates out of Ocean City, Maryland. The company specializes in the buying and selling of residential properties in Worcester County, MD, and Rehoboth, DE. The Ryan Haley Team, which is part of this agency, offers a range of services including home valuations, market updates, and property management. They cater to clients looking to navigate the real estate market effectively. The agency emphasizes real-time updates on property listings and market statistics, which are crucial for informed decision-making in real estate transactions. Their commitment to client resources, such as a dedicated podcast and detailed community information, showcases their engagement in the industry and their efforts to provide comprehensive support to buyers and sellers.

16. SURE Group Real Estate

• Website: suresalesgroup.com
• Ownership type: Private
• Headquarters: Baltimore, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: sachetti-undem-real-estate-group-sure-group-

SURE Group Real Estate, based in Baltimore, Maryland, is a private real estate agency that specializes in the buying, selling, and investing of properties throughout the state. Established in 2014, the company has grown to a team of approximately 20 agents. They provide a range of services, including home valuations and expert market analysis, aimed at assisting homeowners and investors in navigating the complexities of the real estate market. With a reported closed sales volume exceeding $500 million, SURE Group has demonstrated significant involvement in the industry. Their marketing strategies include high-definition photography, 4K video tours, and targeted exposure on major real estate platforms, which are crucial for attracting potential buyers. The firm operates under the Berkshire Hathaway HomeServices Homesale Realty umbrella, further solidifying its presence in the market.

17. Atlas Premier Partners

• Website: atlashomepartners.com
• Ownership type: Private
• Headquarters: Westminster, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 1-10
• LinkedIn: atlas-premier-partners

Atlas Premier Partners, known as Lofty, is a private real estate technology firm founded in 2014 and based in Westminster, Maryland. The company specializes in providing an AI-driven platform that caters to the needs of real estate professionals, including agents, teams, and brokers. Lofty's offerings include a range of services such as lead generation, customer relationship management (CRM), and marketing automation. Their platform is designed to streamline sales processes and enhance productivity, making it a valuable tool for real estate practitioners. With a focus on innovative solutions, Lofty aims to empower its users to capture and convert leads effectively, thereby improving their overall business performance. The company operates entirely within the United States and has a small team of around 16 employees, reflecting a focused approach to serving its niche market.

18. Bob Lucido Team of Keller Williams Lucido Agency

• Website: boblucidoteam.com
• Ownership type: Private
• Headquarters: Ellicott City, Maryland, United States (USA)
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: boblucidoteam

The Bob Lucido Team of Keller Williams Lucido Agency is a real estate agency based in Ellicott City, Maryland, founded in 2008. With a team of approximately 126 employees, they specialize in assisting clients with buying and selling homes. Their services include home valuations, luxury real estate listings, and comprehensive buyer support. The agency is known for its innovative marketing strategies, such as the Lucido Listing Blitz and the Home Enhancement Listing Program, which help sellers maximize their property's appeal. They also offer a Guaranteed Sale Program, providing clients with assurance in their selling process. The team is dedicated to leveraging technology and market data to enhance the home buying and selling experience, making them a notable player in the real estate industry.

19. Welcome Home Realty Group

• Website: welcomehomefrederick.com
• Ownership type: Private
• Headquarters: Frederick, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: welcome-home-realty-group

Welcome Home Realty Group, established in 2003, is a private real estate agency based in Frederick, Maryland. With a team of approximately 33 employees, the company specializes in facilitating the buying and selling of residential and commercial properties. They offer a range of services designed to enhance the transaction experience, including home staging, professional photography, and strategic marketing initiatives. The agency prides itself on its community involvement, contributing a portion of its profits to local nonprofits and engaging in various community events. Their approach is characterized by a commitment to client education and support, ensuring that buyers and sellers navigate the complexities of real estate with confidence. The firm has built a reputation for excellence, with a significant portion of its business stemming from referrals and repeat clients, highlighting their effectiveness in marketing and client retention.

20. Cummings & Co. Realtors

• Website: cummingsrealtors.com
• Ownership type: Private
• Headquarters: Baltimore, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 501-1000
• LinkedIn: cummings-%26-co-realtors

Cummings & Co. Realtors is a private real estate agency based in Baltimore, Maryland, founded in 2006. With a workforce of approximately 520 employees, the company specializes in offering a wide range of services to home buyers and sellers. Their offerings include expert guidance in navigating the real estate market, property management, and title services. Cummings & Co. Realtors operates multiple offices across Maryland and Pennsylvania, catering to various communities. The firm prides itself on its innovative marketing strategies, blending modern social media techniques with established practices to effectively reach clients. Their commitment to integrity and customer satisfaction has earned them recognition as a top workplace in the region for several consecutive years, reflecting their positive work culture and employee engagement.

21. Smart Realty Llc

• Website: smartrealtyllc.com
• Ownership type: Private
• Headquarters: Silver Spring, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: smart-realtymd-llc

Smart Realty LLC, founded in 2015 and based in Silver Spring, Maryland, is a private real estate brokerage that specializes in providing comprehensive services for home buyers and sellers, as well as support for real estate agents. With a workforce of approximately 105 employees, the company operates primarily in Maryland and its surrounding areas. Smart Realty is dedicated to empowering real estate agents by allowing them to keep 100% of their commissions, a model that distinguishes it from traditional brokerages. The firm offers a flat fee per transaction, which is designed to boost agents' income and help them reach their full potential. In addition to its commission structure, Smart Realty provides a range of marketing tools, training programs, and resources to assist agents in their transactions. This focus on agent support and marketing capabilities underscores Smart Realty's commitment to enhancing the real estate experience for both agents and clients.

22. AdsIntelligence Marketing

• Website: adsintelligence.marketing
• Ownership type: Private
• Headquarters: Annapolis, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: borczdixonadvertising

AdsIntelligence Marketing, based in Annapolis, Maryland, is a private advertising agency founded in 2002. With a team of 22 employees, the company focuses on digital marketing, branding, and website design, primarily catering to the home building and real estate sectors. Their services include strategic planning, digital marketing, branding, and website development, all aimed at enhancing visibility and engagement for their clients. AdsIntelligence has built a solid reputation in the industry, evidenced by their numerous awards from organizations like the Northern Virginia Building Industry Association and the Maryland Building Industry Association. Their client roster features prominent names in real estate, showcasing their capability to deliver effective marketing solutions tailored to the unique needs of the sector.

23. Home Towne Real Estate

• Website: joinhtre.com
• Ownership type: Private
• Headquarters: Prince Frederick, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 1-10
• LinkedIn: home-towne-real-estate_2

Home Towne Real Estate (HTRE) is a private real estate brokerage based in Prince Frederick, Maryland, founded in 2004. The company specializes in providing comprehensive training and support services for real estate agents, catering to both newcomers and seasoned professionals. HTRE offers a competitive commission structure, allowing agents to retain a significant portion of their earnings without incurring monthly fees or hidden costs. The firm prides itself on its personalized coaching and technology support, which are designed to enhance agents' success in the market. With a focus on agent empowerment, HTRE provides resources such as advanced technology tools, marketing materials, and a dedicated in-house trainer to ensure agents are well-equipped to thrive. The company operates multiple offices throughout Southern Maryland, fostering a collaborative environment for its agents.

24. Next Step Realty MD

• Website: nextstepmaryland.com
• Ownership type: Family Owned
• Headquarters: Timonium, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: next-step-realty-md

Next Step Realty MD is a family-owned real estate brokerage based in Timonium, Maryland, founded in 2012. The company specializes in residential real estate services, assisting clients in buying and selling homes. Their team of agents is dedicated to providing personalized services, including home evaluations and tailored marketing strategies, to ensure successful transactions. With a workforce of 51-200 employees, Next Step Realty MD has established itself as a significant player in the Maryland real estate market. The brokerage prides itself on innovation and customer service, supported by a full-time in-house marketing team and media professionals. This structure allows them to effectively showcase properties and engage with clients, enhancing their market presence and reputation.

25. EXIT Community Realty

• Website: exitcommunityrealty.com
• Ownership type: Private
• Headquarters: Lanham, Maryland, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: exit-community-realty

EXIT Community Realty, founded in 2018 and located in Lanham, Maryland, is a private real estate agency dedicated to helping individuals and families navigate the home buying and selling process. The firm offers a range of services, including property listings, market analysis, and mortgage calculations, tailored to meet the needs of consumers in the Maryland real estate market. With a team of approximately 44 agents, EXIT Community Realty emphasizes excellent service and community upliftment, aiming to make the real estate experience as seamless as possible for their clients. Their website serves as a resource for potential buyers and sellers, showcasing listings and providing tools like mortgage calculators. The agency operates independently, which allows for a personalized approach to real estate transactions, although they have not reported any funding to date.

Real Estate Marketing Insights: Key Companies in Maryland

Want to Find More Real Estate Marketing Companies?

With Inven you'll also get to know the company's:

• Detailed Ownership: Who owns the company? Is it a public or private company? What is the ownership structure?
• Contact data: Who are the founders and CEO's? What are their emails and phone numbers?
• Financials: How do these companies perform financially? What are their revenues and profit margins?

...and a lot more!