The pricing optimization software industry focuses on refining pricing strategies through intelligent data analysis. Companies develop tools to help businesses boost profitability by leveraging algorithms and insights. They cater to various sectors like retail, manufacturing, and e-commerce, with products ranging from dynamic pricing systems to comprehensive pricing management solutions. As competition intensifies, the industry is leaning towards AI-driven applications, pushing companies to innovate continually. In an era where consumer behavior changes rapidly, adopting effective pricing strategies is essential for business sustainability and growth. This industry's evolution is closely tied to advances in technology and data analytics.

This listing features 25 pricing optimization software companies headquartered in regions like Germany, the USA, and Sweden. With firms ranging in size from around a dozen employees to over a thousand, many were founded in the late 1990s or 2010s. Specializations vary from retail analytics to AI-driven pricing solutions. These companies provide essential software that aids businesses in streamlining pricing decisions and enhancing revenue potential. Their offerings reflect current trends and consumer demands, vital in shaping strategies in this fast-paced sector.

Read on to discover the top pricing optimization software companies.

Top 25 Pricing Optimization Software Companies

1. Pricefx

• Website: pricefx.com
• Ownership type: Private Equity
• Headquarters: Pfaffenhofen An Der Ilm, Bavaria, Germany
• Employee distribution: Czech Republic 55%, United States (USA) 23%, France 5%, Other 18%
• Latest funding: Series C, $65.0M, July 2020
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: pricefx

Pricefx, based in Pfaffenhofen An Der Ilm, Bavaria, Germany, is a technology solutions company that specializes in pricing software. Founded in 2011, Pricefx has carved out a niche in the pricing optimization industry by offering AI-driven tools that assist businesses in refining their pricing strategies and enhancing profitability. The company operates primarily through a Software as a Service (SaaS) model, providing cloud-based solutions that are accessible and scalable. Pricefx's clientele spans various industries, reflecting its adaptability and the broad applicability of its pricing solutions. The company has also attracted significant investment, with a Series C funding round raising $65 million in July 2020, underscoring its growth trajectory and the confidence investors have in its business model. Pricefx's commitment to innovation is evident in its continuous development of features that leverage artificial intelligence to deliver personalized pricing insights and rapid time-to-value for its users.

2. Zilliant

• Website: zilliant.com
• Ownership type: Corporate
• Headquarters: Austin, Texas, United States (USA)
• Employee distribution: United States (USA) 79%, France 6%, United Kingdom (UK) 6%, Other 9%
• Latest funding: $35.0M, March 2024
• Founded year: 1999
• Headcount: 201-500
• LinkedIn: zilliant

Zilliant, founded in 1999 and based in Austin, Texas, is a technology solutions provider that specializes in pricing optimization and revenue intelligence software. The company primarily serves B2B clients in manufacturing and distribution, offering a suite of products designed to enhance pricing strategies and streamline sales processes. Zilliant's solutions utilize data science and artificial intelligence to deliver insights that drive profitable growth. With a workforce of approximately 241 employees, Zilliant has established a significant presence in the industry, focusing on helping businesses transform their pricing processes. Recently, the company secured $35 million in funding, reflecting its commitment to innovation and market relevance. Zilliant's offerings include tools like Price IQ and Sales IQ, which empower organizations to make data-driven pricing decisions and optimize revenue generation.

3. Vendavo

• Website: vendavo.com
• Ownership type: Private Equity
• Headquarters: Denver, Colorado, United States (USA)
• Employee distribution: Czech Republic 48%, United States (USA) 28%, India 13%, Other 11%
• Latest funding: October 2014
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: vendavo

Vendavo, founded in 1998 and based in Denver, Colorado, is a software company that specializes in pricing, sales, and rebate management solutions. With a workforce of over 500 employees, Vendavo serves a wide range of industries, including aerospace, automotive, healthcare, and consumer products. Their software solutions are designed to help businesses optimize pricing strategies, streamline sales processes, and effectively manage rebate programs. Vendavo's tools, such as the Profit Analyzer and Margin Bridge Analyzer, provide businesses with the insights needed to identify pricing opportunities and enhance profitability. The company has established itself as a trusted partner for manufacturers and distributors, helping them navigate complex pricing challenges and improve operational efficiency.

4. Vistaar Technologies

• Website: vistaar.com
• Ownership type: Private
• Headquarters: Parsippany-Troy Hills, New Jersey, United States (USA)
• Employee distribution: India 91%, United States (USA) 9%
• Founded year: 2001
• Headcount: 201-500
• LinkedIn: vistaar-technologies

Vistaar Technologies, Inc., based in Parsippany-Troy Hills, New Jersey, is a private software company founded in 2001. With a workforce of approximately 317 employees, the company specializes in pricing optimization and management solutions. Vistaar offers a comprehensive suite of products designed to assist businesses in manufacturing, beverage alcohol, and retail sectors in refining their pricing strategies and enhancing operational efficiency. Their solutions, which include SmartPricing, SmartQuote, and SmartRebates, utilize advanced technology and consulting expertise to help clients achieve measurable revenue and margin improvements. Vistaar's commitment to customer success is evident in their tailored approach, which focuses on aligning pricing strategies with the unique challenges faced by different industries. The company has established itself as a trusted partner for many significant players in the market, showcasing its capability to deliver impactful pricing solutions.

5. Revionics, an Aptos Company

• Website: revionics.com
• Ownership type: Corporate
• Headquarters: Alpharetta, Georgia, United States (USA)
• Employee distribution: United States (USA) 46%, India 27%, United Kingdom (UK) 16%, Other 11%
• Latest funding: Other (Debt), August 2016
• Founded year: 2002
• Headcount: 51-200
• LinkedIn: revionics

Revionics, an Aptos Company, is a pricing optimization firm based in Alpharetta, Georgia, founded in 2002. The company specializes in providing AI-driven solutions and strategic consulting services specifically for retailers. Their product suite includes tools for base pricing, markdowns, and promotions, all aimed at enhancing pricing strategies and improving financial performance for clients. Revionics has built a reputation for its expertise in retail pricing, with a focus on data-driven decision-making. The company serves a global clientele, with a significant presence in the United States, India, the United Kingdom, and Germany. Revionics has not reported any recent funding, indicating a stable operational model since its last funding round in 2016. Their solutions are designed to empower retailers to navigate the complexities of pricing in a competitive market, ensuring they can respond effectively to consumer needs and market dynamics.

6. Prisync | Dynamic Pricing

• Website: prisync.com
• Ownership type: Venture Capital
• Headquarters: Istanbul, İstanbul, Turkey
• Employee distribution: Turkey 89%, Serbia 5%, Netherlands 5%
• Latest funding: Seed, $1.1M, January 2020
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: prisync

Prisync, founded in 2013 and based in Istanbul, Turkey, is a software company that specializes in competitor price tracking and dynamic pricing solutions for e-commerce businesses. The company provides a comprehensive suite of services designed to help online retailers optimize their pricing strategies and improve profitability. By automating the process of monitoring competitor prices, Prisync enables businesses to make informed pricing decisions, thereby enhancing their competitiveness in the market. The company has attracted venture capital funding, with a reported last funding amount of $1.1 million in January 2020, indicating a solid backing for its growth initiatives. With a focus on customer service and data accuracy, Prisync has positioned itself as a reliable partner for businesses aiming to navigate the complexities of pricing in the digital marketplace.

7. Price Edge

• Website: priceedge.eu
• Ownership type: Private
• Headquarters: Stockholm, Stockholm, Sweden
• Latest funding: Other (Grant), $109,000, March 2019
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: priceedge

Price Edge, founded in 2014 and based in Stockholm, Sweden, is a private company specializing in pricing software solutions. With a team of 16 employees, Price Edge focuses on providing a robust platform for pricing management, optimization, and competitor tracking. Their software caters to various industries, including manufacturing, distribution, e-commerce, and aftermarket sectors. The company aims to help businesses implement effective pricing strategies and streamline their pricing processes. Price Edge has also received funding, with a notable grant in 2019, which supports their ongoing development and innovation in the pricing software space. Their recent listing in the Gartner Market Guide for B2B Profit Optimization Software further highlights their commitment to delivering valuable solutions in the pricing optimization industry.

8. Wiser Solutions, Inc.

• Website: wiser.com
• Ownership type: Corporate
• Headquarters: San Mateo, California, United States (USA)
• Employee distribution: India 39%, United States (USA) 29%, France 15%, Other 18%
• Latest funding: September 2016
• Founded year: 2014
• Headcount: 501-1000
• LinkedIn: wiser

Wiser Solutions, Inc., founded in 2014 and based in San Mateo, California, is a software provider that specializes in retail analytics and pricing intelligence. The company offers a comprehensive suite of products designed to help businesses optimize their pricing strategies and enhance retail execution. Their solutions cater to a variety of clients, including consumer packaged goods (CPG) brand manufacturers, eCommerce brands, and retailers. Wiser's tools enable these businesses to leverage data-driven insights for competitive advantage, focusing on areas such as price optimization, price intelligence, and in-store execution. With a workforce of over 500 employees and a global presence, Wiser Solutions has established itself as a significant player in the pricing optimization sector, helping clients navigate the complexities of pricing in a competitive market.

9. 7Learnings

• Website: 7learnings.com
• Ownership type: Private
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 95%, United Kingdom (UK) 5%
• Latest funding: $4.4M, June 2022
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: 7learnings

7Learnings, founded in 2019 and based in Berlin, Germany, is a private company that specializes in AI-driven predictive pricing solutions. With a team of approximately 43 employees, the company focuses on helping brands and retailers optimize their pricing strategies to enhance profitability. Their services include price optimization and performance marketing optimization, which are designed to provide businesses with actionable insights based on comprehensive data analysis. 7Learnings has successfully attracted clients from various industries, including fashion, electronics, and food and beverage, demonstrating their capability to cater to a wide range of market needs. The company has also secured funding of 4.4 million euros in June 2022, indicating investor confidence in their innovative approach to pricing solutions. Through their advanced algorithms and machine learning models, 7Learnings aims to transform how businesses approach pricing, ultimately driving better financial outcomes for their clients.

10. Price Edge

• Website: priceedge.se
• Ownership type: Private
• Headquarters: Stockholm, Stockholm, Sweden
• Employee distribution: Sweden 59%, Romania 41%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: priceedge

Price Edge, founded in 2014 and based in Stockholm, Sweden, is a private company specializing in pricing software solutions. With a team of 11-50 employees, Price Edge provides a cloud-based platform that facilitates pricing management, optimization, and competitor price tracking. Their offerings cater to a variety of industries, including manufacturing, distribution, e-commerce, and aftermarket sectors. The company aims to assist businesses in developing effective pricing strategies and enhancing their pricing processes. Price Edge has been recognized in the industry, notably being listed in Gartner's Market Guide for B2B Profit Optimization Software in August 2023, which highlights their commitment to innovation and excellence in pricing solutions.

11. ClearDemand

• Website: cleardemand.com
• Ownership type: Venture Capital
• Headquarters: Scottsdale, Arizona, United States (USA)
• Employee distribution: United States (USA) 57%, India 40%, Canada 3%
• Latest funding: August 2024
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: clear-demand

ClearDemand, founded in 2012 and based in Scottsdale, Arizona, is a consulting firm that specializes in advanced pricing solutions for retailers across various sectors, including grocery, convenience, and general merchandise. With a team of approximately 149 employees, ClearDemand provides services such as price optimization, promotion planning, and markdown optimization. Their approach integrates AI and machine learning to deliver data-driven strategies that enhance profitability and competitiveness for their clients. The company has established a reputation for its expertise in retail pricing, helping businesses navigate the complexities of pricing strategies in a rapidly changing market. ClearDemand's solutions are designed to optimize pricing across entire assortments, ensuring that retailers can effectively manage their pricing and promotional efforts to maximize revenue and profit.

12. Pricing HUB

• Website: pricinghub.net
• Ownership type: Venture Capital
• Headquarters: Paris, Île-De-France, France
• Employee distribution: Spain 60%, France 40%
• Latest funding: Seed, $2.4M, September 2020
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: pricinghub

Pricing HUB, based in Paris, Île-De-France, is a pricing solutions provider that specializes in optimizing pricing strategies for retail and e-commerce businesses. Founded in 2018, the company utilizes artificial intelligence to offer software solutions and consulting services aimed at improving pricing based on market dynamics and consumer behavior. With a team of experts, Pricing HUB helps clients enhance their sales performance and profit margins. The company has received approximately €2.36 million in seed funding, reflecting investor interest in its innovative approach. Their platform allows businesses to automate and optimize pricing decisions, ensuring that they remain competitive in an ever-changing market. Pricing HUB's focus on customer-centric strategies and real-time data analysis positions it as a significant player in the pricing optimization industry.

13. Aprix

• Website: aprix.com.br
• Ownership type: Private
• Headquarters: Porto Alegre, Rio Grande Do Sul, Brazil
• Employee distribution: Brazil 98%, Spain 2%
• Founded year: 2018
• Headcount: 51-200
• LinkedIn: aprix

Aprix, founded in 2018 and based in Porto Alegre, Brazil, is a private company that specializes in pricing solutions. With a team of around 80 employees, Aprix offers both software and consulting services aimed at helping businesses refine their pricing strategies. Their software includes modules for price list management, automated data collection, and AI-driven optimization, catering primarily to sectors such as consumer goods, pharmaceuticals, and fuel. Aprix's approach combines advanced analytics with a deep understanding of the complexities of pricing in the Brazilian market. The company has established itself as a valuable partner for businesses seeking to enhance their pricing processes and improve profitability. They have not reported any funding, indicating a self-sustained growth model thus far.

14. Sposea B.V.

• Website: sposea.com
• Ownership type: Venture Capital
• Headquarters: Hoofddorp, North Holland, Netherlands
• Employee distribution: Netherlands 83%, India 13%, United States (USA) 3%
• Latest funding: Seed, $20,000, July 2016
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: sposea

Sposea B.V., founded in 2015 and based in Hoofddorp, North Holland, is a pricing solutions provider that focuses on advanced pricing optimization and management tools. The company primarily serves businesses that utilize SAP systems, offering a suite of products known as the BrightPrice Suite. This suite includes various solutions such as BrightPrice Insights, BrightPrice Build, BrightPrice Deal, and BrightPrice Rebate, all designed to enhance pricing strategies and improve commercial outcomes. Sposea also provides consultancy services, helping clients navigate their pricing challenges and achieve better pricing capabilities. With a small team of around 30 employees, the company has established itself as a niche player in the pricing optimization market, particularly for SAP users. Sposea received seed funding in 2016, which has likely supported its growth and development in the competitive pricing software industry.

15. Yieldigo

• Website: yieldigo.com
• Ownership type: Venture Capital
• Headquarters: Prague, Prague, Czech Republic
• Employee distribution: Czech Republic 91%, Poland 6%, Brazil 2%
• Latest funding: Seed, $2.4M, October 2020
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: yieldigo

Yieldigo, founded in 2016 and based in Prague, Czech Republic, is a pricing management software provider that specializes in solutions for large retailers and e-commerce companies. The company offers a suite of tools designed to optimize pricing strategies, manage promotions, handle markdowns, and facilitate bulk pricing. Yieldigo's software aims to help clients recover lost margins and improve sales profitability. With a workforce of around 51-200 employees, the company has established a presence in various retail sectors, including grocery, pet supplies, drugstore and beauty, car parts, and DIY products. Yieldigo has also secured venture capital funding, with its last funding round occurring in October 2020, which reflects its growth trajectory and commitment to innovation in pricing management.

16. Open Pricer

• Website: openpricer.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 78%, Spain 7%, United Arab Emirates 7%, Other 7%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: openpricer

Open Pricer is a Paris-based software company founded in 2000, focusing on pricing optimization solutions for the logistics sector. With a team of 26 employees, the company has developed a cloud-based platform that enhances pricing strategies, improves quote accuracy, and streamlines pricing processes. Open Pricer's clientele includes various logistics companies that rely on effective pricing management to boost profitability and retain customers. The company has implemented its solutions in over 30 logistics groups across international markets, showcasing its expertise in the field. Their platform features modules for price setting, execution, and monitoring, and leverages AI and machine learning to provide dynamic pricing recommendations. Open Pricer's commitment to customer success is evident in their consulting services and support, ensuring that clients can maximize the value of their pricing strategies.

17. Revenue.AI

• Website: revenue.ai
• Ownership type: Private
• Headquarters: Netherlands
• Employee distribution: Hungary 33%, Serbia 24%, Netherlands 15%, Other 27%
• Latest funding: July 2023
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: revenue-ai

Revenue.AI, founded in 2020 and based in the Netherlands, is a private technology firm that specializes in AI-driven pricing and revenue management solutions. With a team of approximately 32 employees, the company focuses on helping businesses optimize their pricing strategies and enhance promotional effectiveness. Their product suite includes features like precision pricing, tailored promotions, and instant data unification, which are designed to provide clients with actionable insights for informed decision-making. Revenue.AI primarily serves clients in the consumer packaged goods and commodity trading sectors, addressing the unique challenges these industries face in pricing and revenue management. The company has not reported any funding, indicating a self-sustained growth model as it continues to innovate in the pricing optimization space.

18. Apex Decisions

• Website: apexdecisions.com
• Ownership type: Private
• Headquarters: Eden Prairie, Minnesota, United States (USA)
• Employee distribution: United States (USA) 50%, India 50%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: apex-decisions

Apex Decisions, founded in 2001 and based in Eden Prairie, Minnesota, is a consulting firm dedicated to providing pricing optimization solutions. The company leverages advanced statistical science and machine learning to help businesses enhance their revenue through customized pricing strategies. Their primary clientele consists of product revenue managers from various sectors who are looking to overcome challenges like stagnant sales and negative customer growth. Apex Decisions employs a unique approach that guarantees measurable financial impact, promising at least an 8% increase in revenue for qualifying clients. Their methodology includes the use of A/B testing to validate the effectiveness of their pricing models in real-world scenarios. With a team led by Dr. Subhash Gupta, who has extensive experience in decision-making systems, Apex Decisions is positioned as a significant player in the pricing optimization field, focusing on delivering tailored solutions that meet the specific needs of their clients.

19. Sniffie

• Website: sniffie.io
• Ownership type: Venture Capital
• Headquarters: Helsinki, Uusimaa, Finland
• Latest funding: Seed, $1.4M, February 2022
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: sniffie-software-oy

Sniffie, founded in 2015 and based in Helsinki, Finland, is a pricing software company that provides AI-driven solutions specifically designed for e-commerce and retail businesses. The company offers a range of tools, including dynamic pricing software, price optimization solutions, and price monitoring services. These tools are crafted to help businesses enhance their profitability by allowing them to react swiftly to market fluctuations and optimize their pricing strategies. Sniffie has garnered a global clientele, serving over 600 companies across 32 countries. In February 2022, the company secured €1.4 million in seed funding, which underscores its potential for growth and innovation in the pricing optimization industry. Their commitment to leveraging AI technology positions them as a significant player in the market, catering to the evolving needs of retailers and e-commerce platforms.

20. Competera Pricing Platform

• Website: competera.ai
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Ukraine 62%, United States (USA) 17%, Cyprus 8%, Other 13%
• Latest funding: $3.0M, January 2024
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: competera

Competera Pricing Platform, based in New York, is a pricing technology company that specializes in AI-driven pricing solutions tailored for retailers. Since its inception in 2014, Competera has focused on helping businesses optimize their pricing strategies across multiple sectors, including automotive, home improvement, and electronics. The company leverages advanced data analytics and competitive analysis to enable clients to recover lost revenue and improve margin efficiency. Competera's platform is designed to support both online and omnichannel retailers, providing tools for price optimization, competitive pricing, and smart promotional management. With a workforce of around 89 employees, the company has a significant presence in Ukraine, the United States, and several European countries. In January 2024, Competera secured $3 million in funding, reflecting its ongoing commitment to enhancing its AI pricing capabilities and expanding its services to multinational retailers.

21. Sciative - We Price Right

• Website: sciative.com
• Ownership type: Venture Capital
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 100%
• Latest funding: Seed, $1.0M, February 2020
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: sciative-solutions-private-limited

Sciative - We Price Right, based in Mumbai, Maharashtra, India, is a company that specializes in pricing solutions and market intelligence. Founded in 2017, Sciative has carved out a niche in the pricing optimization sector by offering services that include dynamic pricing, sales analytics, and brand protection. Their primary focus is on industries such as retail, media, and travel, where effective pricing strategies are essential for success. The company employs a data-driven approach, leveraging advanced analytics to help clients optimize their pricing strategies and improve operational efficiency. With a workforce of around 82 employees, Sciative has demonstrated its commitment to innovation in pricing solutions. The company has also secured funding, with a reported seed investment of $1 million in February 2020, which supports its growth and development in the competitive pricing optimization market.

22. Intelligence Node

• Website: intelligencenode.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: India 95%, United States (USA) 3%, Other 2%
• Latest funding: December 2024
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: intelligencenode

Intelligence Node, founded in 2012 and based in San Francisco, California, is a technology company that specializes in eCommerce analytics. With a workforce of approximately 133 employees, the company focuses on providing advanced solutions that cater to the needs of retail brands and eCommerce businesses. Their offerings include pricing optimization, digital shelf insights, and competitive intelligence, all aimed at improving product visibility and market performance. Intelligence Node's technology leverages AI and machine learning to deliver accurate insights and recommendations, helping clients enhance their pricing strategies and overall profitability. The company has established a reputation for delivering high-quality analytics and has been recognized with awards such as the G2 Leader 2024 in the Pricing Software Category. Their commitment to innovation and customer success positions them as a significant player in the eCommerce analytics industry.

23. Bungee Tech

• Website: bungeetech.com
• Ownership type: Corporate
• Headquarters: Bellevue, Washington, United States (USA)
• Employee distribution: India 81%, United States (USA) 19%
• Latest funding: January 2025
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: bungeetech

Bungee Tech, founded in 2017 and based in Bellevue, Washington, is a retail technology company that specializes in software solutions for price optimization and competitive intelligence. The company aims to assist retailers in automating their pricing workflows and analyzing market data to improve profitability. Their flagship product, Retailscape, is designed to help retailers set optimal prices, manage product assortments, and gain insights into competitive pricing strategies. Bungee Tech primarily serves businesses in the retail sector, leveraging machine learning and data analytics to provide actionable insights. With a workforce that is predominantly based in India, the company has a global reach and is dedicated to solving complex retail challenges through innovative technology.

24. Engage3 powered by Dexi

• Website: engage3.com
• Ownership type: Private Equity
• Headquarters: Davis, California, United States (USA)
• Employee distribution: Albania 45%, United States (USA) 40%, United Kingdom (UK) 7%, Other 8%
• Latest funding: Series D, $40.0M, December 2021
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: engage3

Engage3 powered by Dexi, founded in 2008 and based in Davis, California, is a pricing intelligence company that provides advanced software solutions tailored for retailers and brands. The company focuses on optimizing pricing strategies through its Price Image Management Suite and Digital Commerce Intelligence services. Engage3 helps clients improve their competitive visibility and drive customer loyalty by leveraging data-driven insights. Their clientele includes some of the largest retailers and convenience stores, indicating their significant role in the pricing optimization sector. Engage3 has also received substantial funding, with a Series D round totaling $40 million in December 2021, which underscores their growth and investment in technology to enhance their offerings.

25. PriceBeam

• Website: pricebeam.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 89%, Brazil 11%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: pricebeam

PriceBeam, founded in 2016 and based in London, is a market research company that focuses on pricing research and revenue optimization solutions. With a team of around 19 employees, PriceBeam provides a suite of services designed to help businesses understand consumer willingness-to-pay and refine their pricing strategies. Their flagship product, the RGM360 platform, combines market research with internal data and advanced simulation tools, allowing clients to optimize pricing, assortment, and promotional strategies effectively. PriceBeam serves a wide range of industries, including fast-moving consumer goods, cosmetics, beverages, and SaaS, among others. The company emphasizes a consumer-centric approach, utilizing AI and predictive analytics to deliver actionable insights that drive profitability. PriceBeam has not reported any funding, indicating a self-sustained growth model as they continue to expand their offerings and client base.

Pricing Optimization Software Insights: Key Companies

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