Market research in Belgium plays a pivotal role in guiding businesses by offering valuable insights into consumer trends, market dynamics, and competitive landscapes. Various firms operate in this sector, ranging from small boutique agencies to larger corporate entities. These companies provide services that include surveys, focus groups, brand analysis, and consumer behavior studies. The industry is evolving with advancements in data analytics and artificial intelligence, enabling more precise, real-time insights, which are critical for organizations striving to adapt in fast-paced environments.

The companies featured in this list vary in size, with most employing between 11 and 200 professionals. Headquartered primarily in Flanders and Wallonia, these firms were founded between 1959 and 2022. Their specializations reflect a commitment to areas such as healthcare, customer experience, and brand consulting, demonstrating adaptability inherent in the Belgian market research landscape.

Continue reading to uncover the top market research companies in Belgium.

Top 25 Market Research Companies in Belgium

1. HEC Consulting

• Website: heccg.com
• Ownership type: Private
• Headquarters: Liège, Wallonia, Belgium
• Employee distribution: Belgium 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: hec-consulting-group

HEC Consulting, based in Liège, Belgium, is a market research firm founded in 2001. The company operates with a team of students from HEC Liège, providing tailored research solutions to businesses and organizations. Their offerings include satisfaction studies, competition analysis, feasibility studies, and more, aimed at helping clients make informed decisions. HEC Consulting prides itself on its collaborative approach, ensuring that each project is customized to meet the specific needs of its clients. The firm benefits from a robust network of over 200 alumni who contribute to quality control and provide insights from various sectors. This involvement in the industry allows HEC Consulting to maintain a high standard of service while remaining agile and responsive to client demands.

2. Profacts

• Website: profacts.be
• Ownership type: Corporate
• Headquarters: Ghent, Flanders, Belgium
• Employee distribution: Belgium 94%, Morocco 3%, India 3%
• Latest funding: December 2024
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: profacts

Profacts is a market research agency based in Ghent, Belgium, founded in 2006 by Stijn De Rammelaere and Timothy Desmet. The company specializes in providing a wide array of research and consultancy services aimed at helping clients understand market dynamics and consumer behavior. Profacts employs both quantitative and qualitative research methodologies to deliver actionable insights that drive business success. They have established a strong presence in Belgium and have expanded their reach internationally. Profacts is also a member of Esomar, which promotes the value of market research globally. Their recent partnership with b²sense aims to enhance their service offerings, showcasing their commitment to innovation and collaboration in the industry. Profacts has also achieved ISO 27001 certification, underscoring their focus on data security and information management. With a dedicated team and a focus on customer satisfaction, Profacts continues to evolve and adapt to the changing needs of the market research sector.

3. Listen SA

• Website: listen.eu
• Ownership type: Private
• Headquarters: Promotion, Wallonia, Belgium
• Employee distribution: Belgium 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: listen_483103

Listen SA is a market research and consultancy firm based in Promotion, Wallonia, Belgium. Established in 2004, the company has built a reputation for its focus on customer insights, brand strategy, trends analysis, and human capital consulting. With a team of 15 employees, Listen SA operates primarily within Belgium, providing tailored solutions that enhance decision-making and strategy development for businesses and organizations. Their expertise spans several areas, including customer and brand research, innovation, and human capital, allowing them to address various client needs. Listen SA is also involved in ESG support, helping companies navigate societal and environmental issues. They utilize a range of research methodologies, including qualitative and quantitative techniques, to gather insights from diverse target groups. Their commitment to understanding the voices of customers, employees, and citizens positions them as a significant player in the market research industry.

4. iVOX

• Website: ivox.be
• Ownership type: Corporate
• Headquarters: Leuven, Flanders, Belgium
• Employee distribution: Belgium 100%
• Latest funding: March 2017
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: ivox

iVOX, based in Leuven, Belgium, is a market research firm founded in 2004. The company specializes in providing insights through both quantitative and qualitative research methodologies. With a team of around 25 employees, iVOX focuses on delivering actionable data that informs marketing strategies and enhances consumer understanding. They utilize a large consumer panel, which is touted as the largest in Belgium, and advanced research tools to meet the specific needs of their clients. iVOX has worked on over 500 projects annually, collecting more than 1 million survey responses each year. Their services include a wide range of research techniques such as focus groups, online surveys, and brand positioning studies. Since becoming part of the Bilendi Group in 2017, iVOX has expanded its capabilities, allowing for international research collaboration and access to a broader audience. The company is dedicated to providing cost-effective and efficient research solutions, making them a notable entity in the market research industry.

5. EyeSee

• Website: eyesee-research.com
• Ownership type: Private
• Headquarters: Ghent, Flanders, Belgium
• Employee distribution: Serbia 74%, Mexico 7%, Belgium 6%, Other 13%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: eyesee-understand-behavior-grow-further

EyeSee is a market research firm based in Ghent, Belgium, founded in 2012. The company focuses on behavioral insights, offering services that include pack testing, advertising effectiveness studies, and e-commerce optimization. EyeSee employs innovative techniques such as eye tracking and emotion recognition to help clients understand consumer behavior and enhance their marketing strategies. With a team of over 150 experts, EyeSee conducts more than 300 behavioral studies annually across more than 50 markets worldwide. Their client roster features prominent companies in various sectors, including consumer packaged goods and healthcare, showcasing their ability to deliver actionable insights that drive business growth. EyeSee's commitment to using technology in research allows them to provide scalable and effective solutions for their clients.

6. Wes

• Website: wes.be
• Ownership type: Private
• Headquarters: Bruges, Flanders, Belgium
• Founded year: 1959
• Headcount: 11-50
• LinkedIn: wes

Wes, known as DataD, is a market research and consulting firm based in Bruges, Belgium. Founded in 1959, the company has built a reputation for delivering strategic insights and advice tailored to the needs of businesses and government entities. DataD offers a range of services, including market research, feasibility studies, and marketing strategy development. They utilize both qualitative and quantitative research methods to gather data, ensuring that their clients receive comprehensive insights into market segments and consumer behavior. The firm emphasizes the importance of actionable recommendations, helping clients navigate their strategic decisions effectively. With a team of experienced professionals, DataD is well-equipped to support organizations in identifying growth opportunities and adapting to changing market conditions.

7. Whyfive

• Website: whyfive.com
• Ownership type: Private
• Headquarters: Antwerp, Flanders, Belgium
• Employee distribution: Belgium 60%, United Arab Emirates 40%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: why5research

Whyfive is a consulting firm based in Antwerp, Belgium, founded in 2007. With a team of 25 professionals, the company focuses on marketing strategy and market research services driven by human insights. They aim to enhance marketing effectiveness for businesses through data-driven strategies. Whyfive's unique approach involves customizing research methods to address the specific challenges faced by clients, rather than offering a one-size-fits-all solution. Their team comprises experts in psychology, sociology, and economics, which allows them to extract deep insights into consumer behavior. They have established a strong presence in both Belgium and the United Arab Emirates, showcasing their ability to operate across different cultural contexts. Whyfive prides itself on delivering actionable insights that lead to tangible business results, emphasizing the importance of collaboration with client teams to ensure the successful implementation of strategies.

8. Helion Market Research

• Website: helionresearch.com
• Ownership type: Private
• Headquarters: Antwerp, Flanders, Belgium
• Employee distribution: Belgium 28%, South Africa 23%, Bulgaria 12%, Other 37%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: helion-research

Helion Market Research, founded in 2009 and based in Antwerp, Belgium, is a market research agency that specializes in customer experience measurement and sales channel effectiveness. The company offers services such as Mystery Shopping and Retail Auditing, which help businesses understand customer behavior and improve their marketing strategies. With a significant global presence, Helion operates a field force of over 400,000 mystery shoppers across more than 100 countries, allowing them to provide consistent and accurate research solutions. Their clientele primarily includes businesses in the retail and service sectors, focusing on enhancing customer satisfaction and operational efficiency. Helion's commitment to delivering valuable insights is evident in their robust analytics and specialized research expertise, making them a notable player in the market research industry.

9. Haystack Consulting

• Website: haystack-consulting.com
• Ownership type: Private
• Headquarters: Leuven, Flanders, Belgium
• Employee distribution: Belgium 68%, Netherlands 32%
• Founded year: 1979
• Headcount: 51-200
• LinkedIn: haystack

Haystack Consulting, founded in 1979 and based in Leuven, Belgium, is a private consulting firm with a workforce of approximately 76 employees. The company specializes in evidence-based research, providing insights that help businesses refine their brand strategies and enhance customer experiences. They adopt a unique multi-sensory approach to research, which allows them to connect with consumers on a deeper level. Haystack Consulting collaborates with various industries, offering tailored solutions to address specific business challenges. Their expertise spans areas such as innovation, brand strategy, shopper behavior, and customer experience. The firm has worked with prominent clients, including Unilever and Coca-Cola, showcasing their capability to deliver impactful insights. Haystack Consulting operates primarily in Belgium and the Netherlands, reflecting a strong regional presence in the market research sector.

10. MindGap

• Website: mindgapgroup.com
• Ownership type: Private
• Headquarters: Antwerp, Flanders, Belgium
• Employee distribution: Belgium 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: mindgap-group

MindGap Group, based in Antwerp, Belgium, is a healthcare market research consultancy that specializes in the medical device and pharmaceutical industries. Founded in 2019, the company aims to improve healthcare by providing tailored market research and consultancy services. MindGap focuses on bridging the knowledge gap between healthcare providers, patients, payers, and producers, offering insights that guide strategic decision-making. Their services cover the entire product lifecycle, employing both quantitative and qualitative research methods. They assist clients in understanding customer needs, market potential, branding, pricing strategies, and patient pathways. With a team of international researchers, MindGap operates on a global scale, ensuring high-quality standards in their research. Their commitment to quality and sustainability reflects their dedication to making a positive impact in the healthcare sector.

11. Human8

• Website: wearehuman8.com
• Ownership type: Private
• Headquarters: Ghent, Flanders, Belgium
• Employee distribution: Romania 17%, Belgium 15%, United States (USA) 14%, Other 54%
• Founded year: 1997
• Headcount: 501-1000
• LinkedIn: human8

Human8, based in Ghent, Belgium, is a consulting firm founded in 1997. With a workforce of approximately 638 employees, the company specializes in brand strategy, consumer insights, and innovation. Human8 assists businesses in navigating market complexities and enhancing consumer engagement through a variety of services. These include consumer journey mapping, co-creation, and performance tracking. Their approach is centered on understanding human behavior and fostering meaningful connections between brands and consumers. Human8 has also integrated advanced technologies, such as AI, into their offerings, allowing them to provide deeper insights and more effective strategies for their clients. They have worked with notable brands like L’Oréal, Philips, and AB InBev, showcasing their capability to drive impactful change in brand strategies and consumer experiences.

12. IntPact

• Website: intpact.com
• Ownership type: Private
• Headquarters: Liège, Wallonia, Belgium
• Employee distribution: Belgium 73%, France 20%, Germany 7%
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: intpact

IntPact, founded in 2018 and based in Liège, Belgium, is an intelligence solutions provider that focuses on delivering advanced analytics and insights to businesses. With a team of 11 to 50 employees, the company offers a range of services including market analysis, consumer insights, and competitive intelligence. Their solutions are designed to support marketing, sales, and innovation efforts, enabling clients to make informed decisions and drive growth. IntPact's offerings include tools like InsightsXplorer, MarketSizer, and eComScanner, which provide real-time data and analytics from various sources. The company has established a presence primarily in Belgium, France, and Germany, and has garnered positive feedback from clients for their agility and effectiveness in delivering insights. IntPact's commitment to hyper-customization and integration of data further enhances their relevance in the market research industry.

13. Phonecom Belgium

• Website: phonecom.be
• Ownership type: Private
• Headquarters: Saint-Gilles, Brussels, Belgium
• Employee distribution: Belgium 100%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: phonecom-belgium

Phonecom Belgium, based in Saint-Gilles, Brussels, has been a significant player in the call center and market research industry since its founding in 1994. With a workforce of approximately 44 employees, the company specializes in market research, direct marketing, and fulfillment services. Phonecom employs various quantitative research methods, primarily utilizing telephone interviews (CATI), but also offers face-to-face and online survey options. Their comprehensive approach allows them to manage projects from methodology design to data analysis and reporting. The firm has built a robust client portfolio, serving over 500 organizations across Belgium and neighboring countries, including well-known names like L'Oréal and BNP Paribas. This extensive experience and client trust highlight Phonecom's role in facilitating effective communication and data collection for businesses aiming to enhance their marketing strategies.

14. Accurat.ai

• Website: accurat.ai
• Ownership type: Venture Capital
• Headquarters: Ghent, Flanders, Belgium
• Employee distribution: Belgium 100%
• Latest funding: Seed, $1.1M, August 2024
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: accurat-ai

Accurat.ai, founded in 2018 and based in Ghent, Belgium, is a data analytics firm that specializes in location intelligence and market research. The company provides actionable insights to various sectors, including retail, media, and real estate, helping brands understand consumer behavior and assess the effectiveness of their marketing strategies. Accurat.ai's offerings include footfall analytics, which tracks consumer traffic patterns, and competitor benchmarking, allowing clients to gauge their performance against rivals. The company has processed billions of data points, showcasing its capability to deliver real-time insights. Accurat.ai has recently secured funding of over 1 million euros, which underscores its growth potential and commitment to enhancing its analytical capabilities. Their client roster includes notable names like Ahold, Lidl, and Aldi, indicating their established presence in the market research sector.

15. White Research

• Website: white-research.eu
• Ownership type: Private
• Headquarters: Brussels, Brussels, Belgium
• Employee distribution: Belgium 76%, Greece 24%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: white-research-sprl

White Research, founded in 2012 and based in Brussels, Belgium, is a boutique research and consultancy firm. With a team of around 41 employees, the company operates primarily in Belgium and Greece. They offer a wide range of services, including market research, stakeholder engagement, and support for EU funding initiatives. Their clientele spans public sector organizations, private enterprises, and academic institutions, all of whom rely on White Research's expertise to enhance their operational effectiveness and navigate intricate policy landscapes. The firm is actively involved in various sectors such as sustainability, technology, and consumer goods, and has worked on numerous projects that demonstrate their analytical capabilities and strategic insights. Their partnerships with organizations like Facebook and Koç University highlight their role in facilitating stakeholder engagement and providing valuable research support.

16. Cikisi

• Website: cikisi.com
• Ownership type: Venture Capital
• Headquarters: Brussels, Brussels, Belgium
• Employee distribution: Belgium 76%, France 24%
• Latest funding: Seed, $2.9M, September 2023
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: cikisi

Cikisi, founded in 2016 and based in Brussels, Belgium, is a market intelligence provider that specializes in software solutions for data collection and analysis. The company serves businesses and organizations by automating the monitoring of market trends and competitor activities, enabling informed decision-making. Cikisi's platform leverages artificial intelligence to deliver actionable insights, helping clients maintain a competitive edge. With a workforce of 34 employees, the company has a strong presence in Belgium and France. Recently, Cikisi secured a seed funding round of approximately €2.9 million in September 2023, which underscores their growth potential and commitment to enhancing their offerings in the market research industry. Their services are tailored to various sectors, including human resources, medical, banking, and pharmaceuticals, showcasing their adaptability and relevance in the market research domain.

17. Trendtracker

• Website: trendtracker.ai
• Ownership type: Private
• Headquarters: Ghent, Flanders, Belgium
• Employee distribution: Belgium 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: trensition

Trendtracker, founded in 2019 and based in Ghent, Belgium, operates as a strategic intelligence provider. The company specializes in AI-powered tools designed for trend analysis, market insights, and risk management. Their services are tailored for businesses across multiple sectors, helping clients automate their research processes and make informed strategic decisions. Trendtracker's platform features a comprehensive database of over 3,000 trends, enabling users to monitor and analyze emerging signals in various industries. The company employs a SaaS model, allowing clients to access their tools for enhanced strategic foresight. With a team of 16 employees, Trendtracker is focused on delivering innovative solutions that address the complexities of modern market dynamics.

18. Buffl

• Website: landing.buffl.be
• Ownership type: Private
• Headquarters: Mechelen, Flanders, Belgium
• Employee distribution: Belgium 100%
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: buffl

Buffl, founded in 2018 and based in Mechelen, Belgium, is a market research firm that specializes in providing innovative solutions for validating business ideas and gathering consumer insights. With a team of 18 employees, Buffl focuses on helping businesses make data-driven decisions through their consultancy services and user-friendly survey tools. Their platform allows clients to gather real-time feedback from target audiences, enabling quick adjustments to products and services based on consumer preferences. Buffl's approach emphasizes simplicity and engagement, making the survey process enjoyable for participants while delivering valuable insights to businesses. Their clientele includes various organizations seeking to enhance their offerings by understanding market trends and consumer behavior.

19. Suazio

• Website: suazio.com
• Ownership type: Corporate
• Headquarters: Antwerp, Flanders, Belgium
• Employee distribution: Belgium 100%
• Latest funding: March 2023
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: suazio

Suazio is a consulting firm based in Antwerp, Belgium, founded in 2000. With a team of approximately 105 employees, the company specializes in healthcare research and consultancy services, particularly in the In Vitro Diagnostics (IVD) and Medtech sectors. Suazio provides valuable insights and strategies to healthcare organizations, NGOs, and government entities, aiming to enhance product offerings and improve patient outcomes. Their services include customer insights, product value drivers, and digital healthcare implementation. Recently, Suazio achieved ISO 27001 certification, demonstrating their commitment to information security in handling sensitive data during market research. In March 2023, Suazio was acquired by NAMSA, a prominent MedTech Contract Research Organization, which is expected to bolster their research capabilities and market presence.

20. Cullen International

• Website: cullen-international.com
• Ownership type: Private
• Headquarters: Brussels, Brussels, Belgium
• Employee distribution: Belgium 84%, United Kingdom (UK) 5%, Colombia 2%, Other 9%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: cullen-international

Cullen International, founded in 1986 and based in Brussels, Belgium, operates as an independent regulatory intelligence provider. The company serves clients across the telecommunications, media, and digital economy sectors, offering subscription-based regulatory updates, custom research, and training programs. With a team of approximately 87 employees, Cullen International has built a reputation for delivering accurate and timely insights into regulatory developments in over 70 countries. Their services are designed to help organizations understand and navigate the complexities of regulation and competition law, making them a trusted partner for both regulators and the entities they oversee. The company has not reported any funding, indicating a stable operational model based on their subscription and research services.

21. Eurolife

• Website: eurolife.be
• Ownership type: Private
• Headquarters: Brussels, Brussels, Belgium
• Founded year: 1992
• Headcount: 1-10
• LinkedIn: eurolife

Eurolife is a public relations agency based in Brussels, Belgium, founded in 1992. With a small team of around 16 employees, the agency specializes in strategic marketing and reputation management. Their services include media relations, employee communications, and notably, market research. Eurolife aims to assist businesses in enhancing their visibility and managing stakeholder relationships effectively. The agency conducts various market research activities, such as analyzing purchasing behaviors, customer satisfaction, and brand perception. This involvement in market research is integral to their mission of helping clients adapt to changing market dynamics and competitive pressures. Eurolife operates without reported funding, indicating a self-sustained business model.

22. Sparkers

• Website: sparkers.com
• Ownership type: Private
• Headquarters: La Hulpe, Wallonia, Belgium
• Employee distribution: Belgium 61%, Spain 16%, Armenia 10%, Other 12%
• Founded year: 2020
• Headcount: 51-200
• LinkedIn: sparkers

Sparkers, founded in 2020 and based in La Hulpe, Belgium, is a private data analytics company that focuses on the entertainment industry. With a team of around 51-200 employees, Sparkers operates its proprietary platform, Ember, which collects and analyzes sales and streaming data globally. Their services are tailored for clients in the entertainment sector, including publishers and distributors, providing them with critical insights into market trends and audience engagement. Sparkers is also involved in the Game Sales Data (GSD) project, which tracks video game sales across various channels. This initiative highlights their commitment to delivering accurate and actionable data to industry stakeholders. Their international presence spans multiple countries, including Belgium, Spain, and Australia, allowing them to gather and process data from a wide array of sources, enhancing their market insights and advisory services.

23. Stadim - Valuation & Strategy in Real Estate

• Website: stadim.be
• Ownership type: Private
• Headquarters: Antwerp, Flanders, Belgium
• Employee distribution: Belgium 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: stadim-valuation-consulting-in-real-estate

Stadim - Valuation & Strategy in Real Estate, founded in 1996 and based in Antwerp, Belgium, is a consultancy firm that specializes in property valuation, market analysis, and investment advice. With a team of over 50 property specialists, Stadim has built a reputation for providing independent and well-founded advice across various types of real estate, from private homes to large investment portfolios. The company operates primarily in the Benelux region, offering services that include detailed market studies, thematic analyses, and digital applications for property valuation. Their commitment to sharing knowledge is evident through the Stadim Academy, which provides training and seminars on real estate topics. Additionally, Stadim's research efforts support both private and public sector clients, making them a significant contributor to the real estate market's understanding and development.

24. The Digitals

• Website: thedigitals.group
• Ownership type: Private
• Headquarters: Kontich, Flanders, Belgium
• Employee distribution: Belgium 100%
• Founded year: 2022
• Headcount: 51-200
• LinkedIn: the-digitals-group

The Digitals is a private digital agency based in Kontich, Flanders, Belgium, founded in 2022. With a team of approximately 19 employees, the company specializes in enhancing digital presence for businesses through tailored solutions. Their services include comprehensive digital strategies, user experience design, and technology solutions. A significant aspect of their work involves research and insights, where they conduct user research, data analysis, and audits to help organizations understand their digital maturity and customer needs. The Digitals aims to drive growth for ambitious organizations by applying insights and technology to improve customer engagement. They operate entirely within Belgium and have not reported any funding to date, indicating a self-sustained approach to their business model.

25. Auxipress

• Website: auxipress.be
• Ownership type: Private
• Headquarters: Watermael-Boitsfort, Brussels, Belgium
• Employee distribution: Belgium 96%, France 4%
• Founded year: 1919
• Headcount: 51-200
• LinkedIn: auxipress-sa

Auxipress, founded in 1919 and based in Watermael-Boitsfort, Brussels, is a private media intelligence firm that specializes in monitoring and analyzing media coverage and public impact for brands. With a workforce of around 57 employees, the company has established itself as a key player in the media monitoring sector. Auxipress offers a suite of services including media monitoring, audience insights, and reputation management, aimed at helping businesses understand their media presence and enhance their brand visibility. Their clientele spans various sectors, indicating their adaptability and relevance in the industry. The company prides itself on utilizing cutting-edge technology, including AI and automation, to transform data into actionable insights. This approach allows clients to navigate the complexities of media narratives and societal trends effectively. Auxipress has also expanded its reach, recently entering the French market, which reflects its growth strategy and commitment to providing comprehensive media intelligence solutions.

Market Research Insights: Key Companies in Belgium

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