Robo advisors companies are reshaping investment management by leveraging technology to provide automated financial services. These firms cater to investors by offering portfolio management solutions that range from asset allocation to comprehensive financial planning, often with lower fees compared to traditional advisers. Emerging trends include increased customization using AI, socially responsible investment options, and financial education initiatives. As digital platforms gain traction, robo advisory services are attracting a broader audience, especially younger investors seeking cost-effective ways to manage their wealth. The future points towards extensive integration of advanced analytics to enhance user experience and investment outcomes.

The list showcases 24 robo advisors companies, varying in size from startups with a handful of employees to established firms with thousands. These companies have headquarters spread across Europe, Asia, and North America, founded between 2010 and 2023. Each specializes in different financial services, from automated investment management to innovative approaches in financial planning. Notably, many are well-funded, indicating robust growth potential within the industry. As they evolve, they continue to refine their offerings to better serve an increasingly tech-savvy and diverse customer base.

Continue reading to discover the top robo advisors companies.

Top 24 Robo Advisory Companies

1. Acorns

• Website: acorns.com
• Ownership type: Private Equity
• Headquarters: Irvine, California, United States (USA)
• Employee distribution: United States (USA) 95%, United Kingdom (UK) 3%, Other 2%
• Latest funding: Series E-K, $300.0M, March 2022
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: acorns-grow-inc-

Acorns is a financial technology company based in Irvine, California, founded in 2012. It provides micro-investing and robo-advice services aimed at helping individuals save and invest for their future. The platform allows users to invest spare change through its Round-Ups® feature, manage retirement accounts, and access banking services, making investing more approachable for a wider audience. Acorns primarily targets consumers looking to grow their wealth through automated investment solutions. The company has received significant funding, with a notable $300 million raised in March 2022, which underscores its relevance and ambition in the financial technology sector. With over $22 billion invested since its inception, Acorns has established itself as a key player in the industry, particularly among younger investors and those new to the investing world.

2. Robowealth Group

• Website: robowealth.co.th
• Ownership type: Venture Capital
• Headquarters: Bang Rak, Bangkok, Thailand
• Employee distribution: Thailand 100%
• Latest funding: Series A, January 2021
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: robowealth

Robowealth Group, established in 2017 and based in Bangkok, Thailand, is a financial services company that specializes in wealth tech solutions, particularly in the area of robo-advisory and mutual fund investment services. The firm caters to both individual and institutional investors, providing tools and platforms designed to simplify the investment process and enhance financial decision-making. Their flagship products include odini, Thailand's first robo-advisor app, which automates portfolio management, and FinVest, a curated investment application that allows users to invest directly in selected funds. Robowealth aims to democratize investing by lowering barriers, such as offering a minimum investment of just 1,000 baht. The company has also received recognition for its innovative approach, including awards from the Stock Exchange of Thailand and the National Innovation Agency. With a dedicated team of financial professionals, Robowealth is committed to advancing the wealth tech ecosystem in Thailand and beyond.

3. Betterment

• Website: betterment.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Other (Debt), $100.0M, September 2021
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: betterment

Betterment is a financial advisory firm based in New York, specializing in digital investment solutions, retirement planning, and cash management. Since its inception in 2010, the company has focused on providing automated investing services that help individuals manage their finances effectively. Betterment's platform allows users to build wealth through expertly curated portfolios, including options for socially responsible investing and cryptocurrency. The firm has garnered a reputation for its user-friendly technology and commitment to acting in the best interest of its clients, as evidenced by its fiduciary status. With over $50 billion in assets under management and a customer base of more than 900,000, Betterment has made a significant impact in the robo advisory sector. The company has also attracted considerable investment, securing $100 million in funding in 2021, which underscores its growth trajectory and relevance in the financial advisory industry.

4. Ellevest

• Website: ellevest.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $53.0M, April 2022
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: ellevest

Ellevest, founded in 2014 and based in New York City, is a financial services firm that specializes in wealth management and financial planning with a distinct focus on women. The company offers automated investing services powered by a proprietary algorithm, alongside personalized financial planning sessions and workshops tailored to address the unique financial challenges women face. Ellevest aims to empower women to take control of their financial futures, recognizing that traditional financial services often overlook their specific needs. The firm has garnered significant attention and support, evidenced by its $53 million Series B funding round in April 2022. This backing not only highlights investor confidence but also positions Ellevest for continued growth and innovation in the financial advisory sector.

5. Whitebox - Ihre digitale Vermögensverwaltung

• Website: whitebox.eu
• Ownership type: Private
• Headquarters: Freiburg Im Breisgau, Baden-Württemberg, Germany
• Employee distribution: Germany 87%, Ireland 7%, India 7%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: whitebox-gmbh

Whitebox - Ihre digitale Vermögensverwaltung is a private digital asset management company based in Freiburg im Breisgau, Germany. Established in 2014, Whitebox specializes in providing automated investment solutions tailored to individual needs. The firm offers a variety of services, including ETF savings plans, retirement planning, and comprehensive asset management. With a focus on helping clients effectively manage their investments, Whitebox employs automated and diversified strategies to optimize returns while minimizing risks. The company has garnered multiple awards from independent media, reflecting its commitment to excellence in financial services. Whitebox operates under the supervision of the Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin), ensuring compliance with regulatory standards in the financial sector. Their team comprises experienced professionals dedicated to delivering personalized investment strategies, making them a notable player in the robo-advisory market.

6. AI Quantec. Co., Ltd

• Website: quantec.co.kr
• Ownership type: Venture Capital
• Headquarters: Seoul, Seoul, South Korea
• Employee distribution: South Korea 82%, Kenya 18%
• Latest funding: Series C, $6.9M, November 2023
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: quantec-investment

AI Quantec. Co., Ltd, based in Seoul, South Korea, is a financial services firm that specializes in automated investment management and personalized financial advisory services. Founded in 2016, the company leverages advanced AI technology to develop customized investment strategies and manage portfolios for individual investors. Their offerings include a comprehensive analysis of customer preferences and asset diagnostics, allowing for the creation of tailored portfolios. Recently, AI Quantec secured $6,921,475 in a Series C funding round in November 2023, underscoring their growth potential and the confidence investors have in their innovative approach to investment management. With a workforce that includes a significant percentage of employees based in Kenya, the company is expanding its reach and capabilities in the financial technology sector.

7. Ava Advisory

• Website: ava.fund
• Ownership type: Venture Capital
• Headquarters: Singapore
• Employee distribution: Thailand 100%
• Latest funding: Seed, $1.0M, March 2017
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: ava-advisory

Ava Advisory is an investment advisory firm based in Singapore, founded in 2017. The company specializes in providing robo-advisory services powered by artificial intelligence, aimed at helping individual investors optimize their investment returns. Ava Advisory tailors its strategies to meet the unique needs of each investor, whether they are novices or experienced traders. The firm operates globally, allowing users to manage their investments conveniently through a mobile platform. Ava Advisory has received seed funding of $1 million, which supports its growth and technological advancements. The company emphasizes user education, offering resources to help clients understand investment philosophies and strategies. With a small team of around 15 employees, Ava Advisory is positioned to make a significant impact in the investment advisory sector, particularly in the realm of AI-driven solutions.

8. Aspens

• Website: aspens.tech
• Ownership type: Private
• Headquarters: Franklin, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2021
• Headcount: 51-200
• LinkedIn: aspenstech

Aspens is a private financial technology firm based in Franklin, Pennsylvania, founded in 2021. The company focuses on automated investment management through its proprietary robo advisor platform. Aspens offers personalized stock recommendations and investment strategies that align with individual risk profiles, catering to both consumers and businesses in the financial services sector. Their technology is designed to enhance customer engagement and democratize wealth creation. Aspens employs self-learning algorithms to automate asset shifts and continuously evolve investment strategies based on market conditions. The firm emphasizes rigorous testing, including Monte Carlo simulations, to ensure the reliability of its investment recommendations. Aspens also provides white-labeled solutions, allowing other enterprises to integrate their technology into their offerings. With a team that boasts over 50 years of combined experience in finance and technology, Aspens is positioned to make a significant impact in the robo advisor industry.

9. Aqumon

• Website: aqumon.com
• Ownership type: Private Equity
• Headquarters: Hong Kong S.A.R
• Employee distribution: Hong Kong S.A.R 75%, China 20%, Singapore 6%
• Latest funding: Series B, $30.0M, October 2020
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: aqumon

Aqumon, founded in 2016 and based in Hong Kong, operates as a robo-advisory and investment management firm. The company specializes in providing financial technology solutions that cater to both retail and institutional investors. Aqumon's offerings include portfolio investment services, scientific investment solutions, and a digital platform designed for efficient investment management. Their clientele spans asset managers, banks, and individual investors, all seeking to enhance their investment strategies. Notably, Aqumon has secured substantial funding, with a Series B round raising $30 million in October 2020, which underscores its growth potential and market relevance. The firm is also recognized for its SmartGlobal investment algorithm, which aims to optimize returns while managing risk across various market conditions.

10. Aviso

• Website: aviso.ca
• Ownership type: Private
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 100%
• Founded year: 2018
• Headcount: 501-1000
• LinkedIn: aviso

Aviso, based in Toronto, Ontario, is a private wealth management firm founded in 2018. It operates under the Aviso Wealth brand and provides a comprehensive suite of financial services, including investment solutions, online brokerage, and automated advice. The firm serves a variety of clients, including financial institutions, investment advisors, and individual investors, helping them achieve their financial objectives through technology-driven platforms and expert support. Aviso manages over $130 billion in assets and has established partnerships with more than 300 financial institutions across Canada. Its automated advice service, Qtrade Guided Portfolios, offers a streamlined investment experience, allowing clients to build and manage portfolios with minimal effort. This service, along with its online brokerage platform, positions Aviso as a significant player in the Canadian wealth management sector, particularly in the realm of robo advising.

11. Smavesto

• Website: smavesto.de
• Ownership type: Private
• Headquarters: Bremen, Bremen, Germany
• Employee distribution: Germany 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: smavesto-gmbh

Smavesto GmbH, founded in 2017 and based in Bremen, Germany, is an investment management firm specializing in automated financial services through its robo-advisor platform. The company aims to simplify the investment process for individual investors by offering efficient management solutions, primarily through ETF investment strategies and savings plans. Smavesto's platform utilizes an algorithm that makes informed investment decisions based on extensive market data, adjusting portfolios regularly to respond to market fluctuations. The firm has garnered attention for its performance, receiving accolades from notable financial publications such as Handelsblatt and Wirtschaftswoche. As a wholly-owned subsidiary of Sparkasse Bremen, Smavesto benefits from a strong backing, enhancing its credibility in the financial services sector. The company is regulated by the Bundesanstalt für Finanzdienstleistungsaufsicht (BaFin), ensuring compliance with financial regulations in Germany.

12. Bareksa

• Website: bareksa.com
• Ownership type: Corporate
• Headquarters: South Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Latest funding: Series C, November 2021
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: bareksa.com-pt.-bareksa-portal-investasi-

Bareksa, officially known as PT Bareksa Portal Investasi, is a financial technology company based in South Jakarta, Indonesia. Founded in 2013, Bareksa has established itself as a significant player in the investment sector by providing a comprehensive platform for both individual and institutional investors. The company offers a wide array of investment products, including over 230 mutual funds, stocks, government securities, and even gold investments. A key feature of Bareksa is its robo advisor service, which employs algorithms to deliver real-time investment recommendations tailored to users' profiles. This service is particularly beneficial for novice investors seeking guidance in their investment decisions. Bareksa is also recognized for its commitment to financial education, aiming to improve the financial literacy of its users. The company has received accolades for its performance and innovation in the fintech space, further solidifying its position in the market.

13. Bots

• Website: bots.io
• Ownership type: Venture Capital
• Headquarters: Haarlem, North Holland, Netherlands
• Latest funding: Series A, $13.0M, December 2021
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: revenyounl

Bots, officially known as BOTS Capital, is an investment management firm based in Haarlem, North Holland, Netherlands. Founded in 2017, the company specializes in automated investment strategies tailored for individual investors. Bots leverages artificial intelligence to optimize investment performance, making it easier for users to manage their portfolios through a straightforward app. The firm emphasizes responsible investing practices, aiming to help clients achieve financial stability and growth. With over 100,000 customers and a focus on both stock and cryptocurrency strategies, Bots has made a mark in the fintech industry. The company has also attracted significant venture capital, raising €13 million in a Series A funding round in December 2021, which underscores its potential for further development and innovation in the investment space.

14. True Wealth

• Website: truewealth.ch
• Ownership type: Private
• Headquarters: Zurich, Zurich, Switzerland
• Employee distribution: Switzerland 100%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: true-wealth

True Wealth AG, based in Zurich, Switzerland, is a private wealth management firm that specializes in online investment management services. Founded in 2013 by Oliver Herren and Felix Niederer, the company aims to simplify wealth management through a user-friendly platform that offers automated and cost-effective investment solutions. True Wealth provides clients with personalized investment strategies, including options for sustainable investing and portfolios designed for children. The firm is licensed by the Swiss Financial Market Supervisory Authority (FINMA), which oversees its operations and ensures compliance with financial regulations. True Wealth has achieved significant milestones, including surpassing CHF 1 billion in assets under management and serving over ten thousand clients. The company emphasizes transparency, efficiency, and scientific principles in its investment approach, making it a notable player in the robo advisory sector.

15. FinTech UTD

• Website: fintech-utd.netlify.app
• Ownership type: Private
• Headquarters: Dallas, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2021
• Headcount: 1-10
• LinkedIn: utdfintech

FinTech UTD is a private financial technology company based in Dallas, Texas, founded in 2021. With a small team of around 17 employees, the company is dedicated to enhancing individuals' understanding of the fintech sector. It provides resources and innovative technologies that stem from industry practices. A key offering is their automated investment management platform, which includes a robo-advisor and trading bots, designed to help users manage their personal finances effectively. FinTech UTD aims to create a community that fosters knowledge and application in financial technologies, particularly in areas like capital markets and digital payment infrastructure.

16. Tititada

• Website: tititada.com
• Ownership type: Venture Capital
• Headquarters: Ho Chi Minh City, Ho Chi Minh, Vietnam
• Employee distribution: Vietnam 87%, Singapore 13%
• Latest funding: Pre-seed, $1.5M, September 2022
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: tititada

Tititada, based in Ho Chi Minh City, Vietnam, is an investment firm that specializes in providing a range of financial services, including stock and bond investments, ETFs, and robo-advisory services. Founded in 2021, the company targets individual investors looking to grow their wealth through professional investment management and tailored financial advice. Tititada emphasizes the use of technology to make investing more accessible, particularly for those who may lack extensive financial knowledge. The firm has also established partnerships with reputable financial institutions, enhancing its credibility in the market. In September 2022, Tititada raised $1.5 million in pre-seed funding, indicating strong investor interest and support for its innovative approach to investment management.

17. Moneyfront

• Website: moneyfront.in
• Ownership type: Corporate
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 100%
• Latest funding: $1.7M, September 2018
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: moneyfront

Moneyfront, founded in 2016 and based in Mumbai, Maharashtra, is an investment advisory firm that specializes in automated advisory services and mutual fund management. The company operates primarily through a digital platform, offering individual investors access to model portfolios and customized asset allocation strategies designed to optimize investment returns. Moneyfront's services are built on a scientific algorithm that provides unbiased advice tailored to the user's risk profile. The firm is registered with SEBI as an investment advisor, ensuring compliance with regulatory standards. With a focus on direct mutual fund plans, Moneyfront aims to help investors avoid hidden distributor commissions, thereby enhancing their overall returns. The company has also received funding, amounting to approximately $1.66 million, which supports its growth and technological advancements in the investment advisory sector.

18. Birdee

• Website: birdeeforpartners.co
• Ownership type: Private
• Headquarters: Mamer, Capellen, Luxembourg
• Employee distribution: Luxembourg 88%, Belgium 12%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: birdee

Birdee for Partners, based in Mamer, Luxembourg, is a financial technology firm founded in 2015. The company specializes in providing innovative investment solutions, particularly through its robo-advisor service and portfolio management offerings. Birdee primarily serves financial institutions and fintechs, enabling them to enhance their service offerings with sophisticated investment solutions. Their approach combines cutting-edge technology with human expertise, ensuring a comprehensive investment experience for clients. Birdee's solutions include a robust API for seamless integration, an income simulator, and a commitment to responsible investing, which is increasingly important in today's financial environment. The company operates under a European passport, allowing it to provide services across 23 countries, further expanding its reach in the investment sector.

19. miks

• Website: miksinvest.com
• Ownership type: Private
• Headquarters: Istanbul, İstanbul, Turkey
• Employee distribution: Turkey 100%
• Founded year: 2014
• Headcount: 1-10
• LinkedIn: miks

miks is a private financial technology company based in Istanbul, Turkey, founded in 2014. The firm specializes in investment management and digital advisory services, primarily targeting institutional investors. Miks offers a robo-advisory platform that utilizes advanced algorithms to provide systematic investment strategies, helping clients optimize their portfolios while minimizing operational costs. The company emphasizes a systematic approach to investment, leveraging quantitative research and economic fundamentals to guide its strategies. Miks aims to facilitate the digital transformation of investment services, enabling financial institutions to reach broader audiences with lower operational expenses. The team behind miks comprises professionals with strong academic backgrounds in economics, statistics, and machine learning, which enhances their capability to develop innovative financial solutions.

20. Quantfolio AS

• Website: quantfol.io
• Ownership type: Private
• Headquarters: Bergen, Vestland, Norway
• Latest funding: January 2018
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: quantfol-io

Quantfolio AS, founded in 2015 and based in Bergen, Norway, is a private financial technology company that provides a digital platform tailored for investment advisory services. The firm specializes in solutions such as robo-advisory, order execution, and an investment engine, aimed at helping financial institutions deliver personalized investment advice efficiently. Quantfolio serves a range of clients, including banks and wealth managers, enabling them to enhance client engagement while adhering to regulatory standards. The company has positioned itself as a trusted partner for Nordic financial institutions, focusing on innovation and customer-driven solutions. Their platform allows for a high degree of customization, ensuring that financial advisors can meet the unique needs of their clients. With a commitment to transparency and ethical practices, Quantfolio strives to create a positive impact in the investment advisory sector.

21. Qtrade

• Website: qtrade.ca
• Ownership type: Venture Capital
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 100%
• Latest funding: April 2013
• Founded year: 1999
• Headcount: 501-1000
• LinkedIn: qtradeinvestor

Qtrade, based in Toronto, Ontario, Canada, operates as a financial services company under the umbrella of Aviso Wealth Inc. Founded in 1999, Qtrade has evolved to focus on automated investing through its Qtrade Guided Portfolios division. This service caters primarily to individual investors looking for efficient investment solutions without the need for constant management. Qtrade Guided Portfolios offers professionally designed investment portfolios that are tailored to clients' financial goals, timelines, and risk tolerances. The platform emphasizes low-cost investment options, utilizing a mix of Canadian, U.S., and global stocks and bonds. With a dedicated client support team and a commitment to responsible investing, Qtrade has established itself as a notable player in the automated investment sector, providing a seamless onboarding experience and continuous portfolio oversight.

22. GAMBIT Financial Solutions

• Website: gambit-finance.com
• Ownership type: Corporate
• Headquarters: Belgium
• Employee distribution: Belgium 90%, Malaysia 4%, France 4%, Other 2%
• Latest funding: September 2017
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: gambitfinance

GAMBIT Financial Solutions, founded in 2007 and based in Belgium, is a financial technology company that specializes in creating innovative advisory software and investment management solutions tailored for banks and insurers. With a workforce of around 104 employees, the company operates primarily in the B2B sector, helping financial institutions navigate digital transformation and meet evolving customer demands. GAMBIT's product suite includes robo-advisors, sustainability profiling tools, and mobile banking solutions, all designed to enhance customer engagement and operational efficiency. The company has successfully mediated over €50 billion in assets under management and has advised more than one million investors through various channels. Their technology is built on a modular architecture, allowing clients to customize solutions to fit their specific needs. Additionally, GAMBIT's subsidiary, Birdee, offers a B2C platform that enables individual investors to access discretionary investment solutions, showcasing their capability in both B2B and B2C markets.

23. Gerd Kommer Invest GmbH

• Website: gerd-kommer-invest.de
• Ownership type: Private
• Headquarters: Munich, Bavaria, Germany
• Employee distribution: Germany 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: gerd-kommer-invest-gmbh

Gerd Kommer Invest GmbH, founded in 2017 and based in Munich, Bavaria, is an investment management firm specializing in wealth management and financial advisory services. The company caters primarily to individual investors and families, offering a range of products that include ETFs and robo-advisory services. Gerd Kommer Invest employs a scientific approach to investment, focusing on minimizing costs and maximizing returns for its clients. The firm operates under the brand Gerd Kommer Capital (GKC) for its robo advisory services, which allows clients to invest in a portfolio tailored to their needs with a minimum investment of 25 EUR. Gerd Kommer Invest is also recognized for its commitment to transparency and independence, as it does not accept commissions or kickbacks from third parties. This dedication to a client-first philosophy positions the firm as a credible player in the investment management industry.

24. Quarterback Investments

• Website: qbinvestments.com
• Ownership type: Private
• Headquarters: Seoul, Seoul, South Korea
• Employee distribution: South Korea 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: qbinvestments

Quarterback Investments Co., Ltd. is an investment management company founded in 2015 and located in Seoul, South Korea. The firm specializes in global asset allocation, providing services that include portfolio management and robo-advisory. Their primary aim is to assist clients in managing investments across various asset classes, such as stocks, bonds, commodities, currencies, and real estate. Quarterback Investments caters to individual clients seeking professional investment management to meet their financial objectives. The company operates with a team of 21 employees, all based in South Korea, and emphasizes the use of global ETFs and ETNs to facilitate investment strategies. Their robo-advisory service is designed to automate investment processes, allowing clients to set goals and have their investments managed efficiently. The firm has not reported any funding, indicating a self-sustained operational model.

Robo Advisory Insights: Key Companies

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