Podcast advertising agencies specialize in connecting brands with audiences through audio content. As the popularity of podcasts continues to surge, a range of companies operates within this space, offering services like sponsor matching, campaign management, and ad production. Agencies utilize innovative techniques to maximize engagement, such as programmatic buying and dynamic ad insertion. As advertisers recognize the unique advantages of audio storytelling, the industry is expected to grow. Trends indicate an increased demand for personalized content and expanded monetization opportunities for creators, positioning podcast advertising as a robust vehicle for brand promotion.

This list features 24 podcast advertising agencies, varying in size from small teams to large companies. Headquartered in locations like Los Angeles and London, these agencies have been founded between 1998 and 2020. Their specializations range from connecting brands with independent podcasters to providing comprehensive podcasts production services. Notably, agencies such as Gumball and Ad Results Media leverage technology to streamline ad placements and enhance advertising effectiveness, reflecting trends within this dynamic industry.

Continue reading to explore top podcast advertising agencies.

Top 24 Podcast Advertising Companies

1. Gumball

• Website: gumball.fm
• Ownership type: Venture Capital
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $10.0M, March 2022
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: gumballfm

Gumball is an advertising platform based in Los Angeles, California, that connects brands with podcast and YouTube creators for host-read ads. Founded in 2012, the company has developed tools for campaign management, ad tracking, and payment processing, catering to both advertisers and content creators. Gumball's platform streamlines the ad buying process, allowing advertisers to efficiently reach their target audiences. The company has successfully matched over 1,000 top creators with nearly 1,000 leading brands, delivering more than 33,000 unique host-read ads. In March 2022, Gumball raised $10 million in Series A funding, which underscores its growth trajectory and the increasing demand for its services in the podcast advertising industry.

2. Ad Results Media

• Website: adresultsmedia.com
• Ownership type: Private Equity
• Headquarters: Houston, Texas, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2019
• Founded year: 1998
• Headcount: 51-200
• LinkedIn: ad-results-media

Ad Results Media, based in Houston, Texas, is an advertising agency that specializes in digital audio and podcast advertising. Founded in 1998, the company has carved out a niche in helping brands effectively reach their target audiences through innovative advertising strategies. Their services include podcast advertising, video podcast marketing, and digital audio solutions. Ad Results Media works with marketers and agencies, providing them with the tools and insights needed to navigate the complexities of audio advertising. The agency has developed a reputation for its expertise in creator-based platforms, emphasizing the importance of authentic brand voice and engagement. Their portfolio includes successful campaigns for well-known clients, demonstrating their capability to deliver impactful results in the podcasting space.

3. Julep Media GmbH

• Website: julep.de
• Ownership type: Corporate
• Headquarters: Flensburg, Schleswig-Holstein, Germany
• Employee distribution: Germany 100%
• Latest funding: August 2022
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: julep-media-gmbh

Julep Media GmbH, established in 2019 and based in Flensburg, Schleswig-Holstein, Germany, is a podcast advertising agency dedicated to bridging the gap between podcasters and advertisers. The company specializes in facilitating monetization for podcasters through various advertising formats, including host-read ads and programmatic spots. Julep Media offers comprehensive services such as campaign management and podcast production, catering to businesses and organizations within the media industry. With a focus on the German market, Julep Media aims to enhance the podcast advertising experience, ensuring that both podcasters and advertisers can achieve their goals effectively. The agency has built a reputation for its personalized approach, fostering close collaborations with clients to optimize advertising strategies and maximize reach.

4. True Native Media

• Website: truenativemedia.com
• Ownership type: Private
• Headquarters: Sarasota, Florida, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2016
• Headcount: 1-10
• LinkedIn: tnma

True Native Media, founded in 2016 and based in Sarasota, Florida, is a podcast advertising agency dedicated to bridging the gap between independent podcasters and advertisers. The agency specializes in host-read ads, which are crafted to resonate with audiences, enhancing the effectiveness of advertising campaigns. True Native Media prides itself on its personalized service, ensuring that both podcasters and advertisers receive tailored support throughout the advertising process. With a roster of over 200 podcast partners and a track record of placing more than 75,000 ads, the agency has established itself as a significant player in the podcast advertising industry. Their team of experts focuses on matching advertisers with suitable podcasts, optimizing campaigns, and providing ongoing guidance to maximize results. True Native Media's commitment to empowering podcasters and advertisers reflects their understanding of the unique dynamics of the podcasting world.

5. RedCircle

• Website: redcircle.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 94%, Saudi Arabia 6%
• Latest funding: Series A, $6.0M, September 2021
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: redcircle-inc

RedCircle, founded in 2018 and based in San Francisco, California, is a podcasting platform that specializes in hosting and monetization services for podcasters. The company offers an automated advertising platform that connects podcasters with brands, enabling them to generate revenue from their content. RedCircle's services include dynamic ad insertion, cross-promotion opportunities, and unlimited hosting for episodes and downloads. The platform is designed to help podcasters not only grow their audience but also maximize their earnings through various advertising options. With a focus on both independent creators and established networks, RedCircle has positioned itself as a key player in the podcast advertising space. The company raised $6 million in a Series A funding round in September 2021, reflecting its potential for growth and innovation in the podcasting industry.

6. AdLarge

• Website: adlarge.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: adlarge-media

AdLarge Media, based in New York, is an audio advertising agency that specializes in connecting brands with audiences through innovative audio marketing solutions. Since its inception in 2010, AdLarge has focused on providing a comprehensive suite of services for both brands and content creators. Their offerings include ad placements, podcast network management, and operational support for podcasters seeking monetization. The AdLarge Podcast Network features over 150 podcasts, covering genres such as true crime, finance, and lifestyle, which allows them to cater to a wide range of advertisers. The company prides itself on its customer service, working closely with clients to ensure their unique needs are met. AdLarge's commitment to the audio advertising sector is evident in their strategic partnerships and ongoing efforts to enhance the creator economy through initiatives like AdLarge Labs, which supports podcast creators in marketing and monetization efforts.

7. Libsyn Ads

• Website: advertising.libsyn.com
• Ownership type: Private
• Headquarters: Pittsburgh, Pennsylvania, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2016
• Headcount: 51-200
• LinkedIn: advertisecast

Libsyn Ads, based in Pittsburgh, Pennsylvania, is a podcast advertising network that was founded in 2016. The company specializes in connecting advertisers with independent podcast publishers, creating a marketplace that benefits both parties. By offering advertising services tailored to the needs of podcasters, Libsyn Ads helps creators monetize their content through host-read ads. The platform features a wide array of podcast genres, allowing advertisers to reach specific audiences effectively. Libsyn Ads has positioned itself as a facilitator of monetization opportunities for podcasters, while also providing advertisers with access to a broad selection of independent shows. This dual focus on both advertisers and podcasters underscores their commitment to enhancing the podcast advertising ecosystem.

8. Oxford Road

• Website: oxfordroad.com
• Ownership type: Private Equity
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 97%, Mexico 3%
• Latest funding: October 2024
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: oxford-road

Oxford Road is an advertising agency based in Los Angeles, California, founded in 2013. The agency specializes in audio advertising, with a strong focus on podcasts and radio. They utilize their proprietary Audiolytics™ process to create marketing strategies and messaging that resonate with audiences. This approach combines creativity with data analysis, allowing them to optimize campaigns effectively. Oxford Road serves a variety of brands seeking to connect with consumers through audio platforms, and they pride themselves on their ability to deliver measurable results. With a team of around 97 employees, they have established themselves as a notable independent agency in the podcast advertising space, emphasizing performance and community engagement in their marketing efforts.

9. AdTonos

• Website: adtonos.com
• Ownership type: Venture Capital
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 61%, United States (USA) 39%
• Latest funding: Seed, $2.0M, August 2022
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: adtonos

AdTonos is an audio advertising technology company based in London, founded in 2017. The firm focuses on providing digital audio advertising solutions for brands while creating monetization opportunities for publishers. Their platform enables advertisers to execute targeted audio campaigns across multiple media channels, including radio, podcasts, and music streaming services. AdTonos is known for its innovative technology, which allows for real-time ad replacement, enhancing the listener experience and delivering measurable results for clients. The company has also developed interactive audio ads, enabling listeners to engage with advertisements through smart speakers and voice assistants. With a monthly reach of over 339 million unique listeners and 2.73 billion available playouts, AdTonos serves a significant volume of digital audio advertising campaigns. In August 2022, the company raised approximately $2 million in seed funding, further solidifying its position in the audio advertising market.

10. AdsWizz

• Website: adswizz.com
• Ownership type: Corporate
• Headquarters: San Mateo, California, United States (USA)
• Employee distribution: Romania 81%, United States (USA) 9%, United Kingdom (UK) 8%, Other 3%
• Latest funding: $145.0M, March 2018
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: adswizz-com

AdsWizz is an audio technology company based in San Mateo, California, founded in 2008. With a workforce of approximately 256 employees, the company has carved out a niche in the digital audio sector, providing a suite of solutions for audio publishers, advertisers, and podcasters. Their offerings include tools for ad insertion, campaign management, and podcast monetization, which help clients optimize revenue and enhance audience engagement. AdsWizz operates a marketplace that connects podcasters with advertisers, streamlining the process of audio advertising. The company has received significant funding, totaling $145 million as of March 2018, which underscores its growth potential and commitment to advancing audio technology. Their involvement in industry events and focus on innovative solutions further solidify their position in the podcast advertising space.

11. Dag en Nacht Media

• Website: dagennacht.nl
• Ownership type: Corporate
• Headquarters: Amsterdam, North Holland, Netherlands
• Employee distribution: Netherlands 100%
• Latest funding: March 2022
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: dag-en-nacht-media

Dag en Nacht Media, founded in 2017 and based in Amsterdam, is a media company that specializes in podcast production and advertising. With a portfolio of over 55 podcasts, the company reaches more than 7.5 million listeners monthly, making it a significant player in the Dutch podcast market. They offer a range of services, from podcast creation to advertising solutions, catering to businesses looking to connect with specific audiences. The company has garnered recognition in the industry, winning multiple podcast awards, including 11 podcast awards and a Grand Prix Content Marketing Award. In March 2022, Dag en Nacht Media was acquired by Podimo, a move that aims to enhance their production capabilities and expand their podcast offerings. This partnership allows them to support podcast creators more effectively and tap into a broader audience base.

12. AudioPlus

• Website: audioplus.agency
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: mapp-media

AudioPlus is an audio advertising agency based in London, UK, founded in 2013. With a team of 26 employees, the agency specializes in connecting brands with their audiences through targeted audio solutions. They offer a range of services, including dynamic ad targeting and support for podcast creators, which positions them well within the podcast advertising sector. AudioPlus boasts access to a premium audience of over 50 million active listeners and has successfully delivered numerous campaigns for various brands across the UK, France, and the Netherlands. Their approach includes sophisticated targeting options based on demographics and behavioral segments, ensuring that brands can effectively reach their desired audiences. The agency also operates a podcast network, providing creators with opportunities to grow their listener base and monetize their content through brand partnerships. This dual focus on both brands and creators highlights their commitment to the audio advertising ecosystem.

13. Studio71, LP

• Website: studio71.com
• Ownership type: Corporate
• Headquarters: Beverly Hills, California, United States (USA)
• Employee distribution: United States (USA) 91%, Canada 5%, Germany 4%
• Latest funding: $56.3M, January 2017
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: studio71lp

Studio71, LP is a media production company based in Beverly Hills, California, founded in 2011. The company specializes in content creation, advertising, and digital marketing services, catering to both individual creators and brands. Studio71 provides tools for audience engagement and monetization, which are crucial for success in the digital age. Their operations include original content production and podcast services, where they assist in the development, production, and distribution of podcasts. They also manage ad sales, ensuring that brands can connect authentically with audiences. With a workforce of around 275 employees, Studio71 has established itself as a significant player in the media industry, particularly in the podcasting sector. The company has received funding amounting to approximately $56 million, which underscores its growth potential and commitment to expanding its services.

14. Strategic Media, Inc.

• Website: strategicmediainc.com
• Ownership type: Private
• Headquarters: Portland, Maine, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: strategic-media-inc-

Strategic Media, Inc., founded in 2000 and based in Portland, Maine, is an audio advertising agency that specializes in radio and podcast advertising. With a team of 11-50 employees, the company focuses on creating targeted advertising strategies that enhance brand recognition and profitability for its clients. Their services include attribution analysis, which helps measure the effectiveness of campaigns, ensuring that clients achieve their marketing goals through data-driven insights. Strategic Media has developed strong relationships across various podcast networks, providing access to tens of thousands of shows. Their in-house creative team works closely with clients to craft effective messaging and ensure quality control in ad placements. The company actively participates in industry events, such as Podcast Movement, to stay updated on trends and foster connections within the podcasting community.

15. Podbean

• Website: podbean.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 77%, India 8%, Canada 8%, Other 8%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: podbean

Podbean, founded in 2007 and based in New York, is a private company specializing in podcast hosting and monetization. With a workforce of around 54 employees, Podbean has established itself as a significant player in the podcasting industry. The platform offers a range of tools for podcasters, including features for creating, publishing, and promoting content. Podbean's services cater to both individual creators and organizations, helping them monetize their podcasts effectively. The company has developed an Ads Marketplace, allowing podcasters to connect with advertisers and earn revenue through sponsorships. This marketplace, along with features like dynamic ad insertion, positions Podbean as a key player in the podcast advertising sector. The platform also provides comprehensive analytics, enabling podcasters to track their performance and audience engagement, further enhancing their monetization strategies.

16. Evergreen Podcasts

• Website: evergreenpodcasts.com
• Ownership type: Venture Capital
• Headquarters: Cleveland, Ohio, United States (USA)
• Employee distribution: United States (USA) 96%, Puerto Rico 4%
• Latest funding: $500,000, May 2020
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: evergreenpodcasts

Evergreen Podcasts, founded in 2017 and based in Cleveland, Ohio, is a media company that focuses on podcast production and distribution. With a team of approximately 45 employees, they offer a variety of original, branded, and partner podcasts across multiple genres. Their services cater to businesses aiming to enhance their brand through audio content, as well as to consumers interested in various podcast topics. Evergreen Podcasts operates through partnerships and advertising, capitalizing on the growing podcast market. They have received funding of $500,000 in May 2020, which supports their initiatives in expanding their podcast offerings and capabilities. The company also provides a recording studio, further solidifying their role in the podcasting industry.

17. Interview Valet

• Website: interviewvalet.com
• Ownership type: Private
• Headquarters: Kalamazoo, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: interview-valet

Interview Valet, founded in 2015 and based in Kalamazoo, Michigan, is a podcast marketing agency that focuses on podcast interview marketing services. The company assists entrepreneurs, authors, and brands in enhancing their visibility through strategic podcast appearances. They provide a comprehensive service that includes training, interview preparation, and personalized attention to ensure clients connect effectively with their target audiences. Interview Valet has developed a unique system known as Podcast Interview Marketing, which emphasizes the importance of targeted interviews to drive traffic and generate leads. Their approach is data-driven, utilizing a matching algorithm to identify the most suitable podcasts for their clients. The company has built a reputation for its concierge-level service, which aims to simplify the podcast guesting process for busy professionals. As a veteran-owned business, Interview Valet prides itself on its commitment to client success and the personal touch it brings to its services.

18. Lacmé

• Website: lacmeprod.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 2020
• Headcount: 1-10
• LinkedIn: trema-podcast

Lacmé, founded in 2020 and based in Paris, is a creative audio production company that specializes in podcast creation and marketing. The company collaborates with brands and creators to develop engaging audio content, providing a range of services that include production, marketing, and strategic support. Their mission is to enhance brand visibility and foster creativity within the podcasting industry. Lacmé has produced over 800 episodes and has worked with a variety of clients, including well-known brands like L'Oréal, Spotify, and Hennessy. They also support podcast creators through their label, offering management, marketing, and monetization strategies to help elevate their projects. With a dedicated team and a clear focus on audio storytelling, Lacmé is positioned as a significant player in the podcast advertising sector.

19. iHeartRadio

• Website: iheart.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 95%, Other 5%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: iheartradio

iHeartRadio, a subsidiary of iHeartMedia, Inc., is a prominent audio media company based in New York City. Founded in 2011, it specializes in broadcasting and digital audio services, including radio stations, podcasts, and advertising solutions. iHeartMedia operates over 860 live broadcast stations across 160 markets in the United States, reaching a substantial audience of approximately a quarter of a billion listeners each month. The company has established itself as the number one podcast publisher, with a portfolio that includes more than 70 hit shows. iHeartRadio's advertising services leverage its extensive audience data, allowing businesses to effectively connect with consumers through targeted campaigns. The company is committed to innovation in audio and media services, continuously adapting to the evolving landscape of digital audio consumption.

20. SoundOn

• Website: soundon.fm
• Ownership type: Venture Capital
• Headquarters: Taiwan
• Employee distribution: Taiwan 84%, Brazil 5%, China 5%, Other 5%
• Latest funding: January 2022
• Founded year: 2019
• Headcount: 1-10
• LinkedIn: soundon

SoundOn, founded in 2019 and based in Taiwan, is a podcasting platform that offers comprehensive services for podcasters. With a small team of around 39 employees, the company focuses on hosting, advertising, and marketing resources tailored for both content creators and advertisers. SoundOn aims to enhance the podcasting ecosystem in Taiwan by providing tools and support that help podcasters grow their audiences and monetize their content. They have developed a unique advertising model that includes dynamic ad insertion, allowing for targeted advertising that resonates with listeners. Their commitment to understanding the needs of podcasters and advertisers alike has made them a key player in the local market, with a significant share in podcast hosting services. SoundOn also collaborates with various brands to create customized advertising solutions, further solidifying their role in the podcast advertising space.

21. Tonny Media

• Website: tonnymedia.nl
• Ownership type: Corporate
• Headquarters: Amsterdam, North Holland, Netherlands
• Employee distribution: Netherlands 100%
• Latest funding: August 2024
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: tonny-media

Tonny Media, based in Amsterdam, is a media production company that specializes in podcast production and advertising services. Founded in 2020, the company has quickly made a name for itself by creating branded podcasts and developing advertising campaigns that help businesses connect with their audiences through engaging audio content. Tonny Media collaborates with a variety of clients, including well-known brands and organizations, to produce podcasts that resonate with listeners. Their services encompass everything from format development to production and distribution, ensuring a comprehensive approach to podcast creation. The company has also been recognized in the industry, receiving multiple nominations for the Dutch Podcast Awards, which highlights their commitment to quality and innovation in podcasting. Tonny Media operates under the ownership of Podimo, a Danish podcast platform, which supports their growth and creative ambitions in the podcasting space.

22. Pattison Media

• Website: pattisonmedia.com
• Ownership type: Private
• Headquarters: Kamloops, British Columbia, Canada
• Employee distribution: Canada 100%
• Founded year: 1965
• Headcount: 501-1000
• LinkedIn: jim-pattison-broadcast-group

Pattison Media, based in Kamloops, British Columbia, is a private media company founded in 1965. It specializes in radio broadcasting, television programming, and digital content creation. The company operates 51 radio stations, 3 television stations, and 21 online news portals across Western Canada. Pattison Media offers a range of services, including advertising, digital marketing, and podcast production. Their podcasting division focuses on creating compelling audio content for brands, helping businesses connect with their audiences through storytelling and innovative production techniques. With a dedicated team of creative professionals, Pattison Media aims to amplify local voices and engage communities through various media platforms.

23. Sound Endorsements

• Website: soundendorsements.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Founded year: 1986
• Headcount: 11-50
• LinkedIn: sound-endorsements

Sound Endorsements, based in New York City, is an advertising agency that has been operational since 1986. The company specializes in audio endorsements and influencer marketing, providing services that include on-air campaigns and analytics. Their approach is centered on building credible connections between brands and audio influencers, which is essential for effective marketing in today's media environment. With a team of experienced professionals, Sound Endorsements has developed a strong portfolio, working with clients across various industries. They have also introduced PodcastOwl, an innovative podcast attribution product that helps clients measure the performance of their podcast advertising efforts. This focus on analytics and performance underscores their commitment to delivering effective marketing solutions. The agency's experience and established media relationships further enhance their capability to serve clients in the podcast advertising space.

24. Unisound

• Website: unisound.net
• Ownership type: Private
• Headquarters: Moscow, Moscow, Russia
• Employee distribution: Russia 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: unisound

Unisound is a private advertising agency based in Moscow, Russia, founded in 2014. The company specializes in audio advertising, offering a variety of services that include voice dialogue advertising, online audio ads, and podcast advertising. Unisound aims to assist brands in effectively reaching their target audiences through innovative audio formats. They have established a notable client base, working with various businesses to enhance their marketing strategies. The agency claims to engage with 37 million listeners each month, showcasing their capacity to deliver significant reach in the audio advertising sector. Unisound is actively involved in the podcast advertising space, providing tailored solutions that allow brands to connect with listeners in a meaningful way. Their approach includes natively integrating advertisements into podcasts, ensuring that the messaging resonates with the audience. This focus on audio advertising positions Unisound as a relevant player in the industry.

Podcast Advertising Insights: Key Companies

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