Top 24 Brand Identity Design Companies

The brand identity design industry focuses on creating visual representations of companies and their values. It includes firms that work on everything from logos and color schemes to comprehensive branding strategies that shape perceptions. Recent trends emphasize sustainability and the importance of digital identity as more businesses move online. With technology becoming crucial in brand storytelling, companies are innovating to offer immersive experiences, such as augmented reality and interactive branding. As companies become more global, there's an increasing demand for design firms that can adapt brand identities to different cultural contexts.

This listing features 24 brand identity design companies, primarily centered in major metropolitan areas. Ranging in size from small teams of around ten to larger entities housing up to 5,000 employees, these agencies were predominantly founded between the 1940s and 2010s. While most are headquartered in the UK and the USA, a few are based in Europe. Their specializations vary from traditional branding and packaging design to technological integrations that enhance brand identity in the digital and interactive spaces.

Continue reading to discover the top brand identity design companies.

Top 24 Brand Identity Design Companies

1. Wolff Olins

Website: wolffolins.com
Ownership type: Corporate
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 61%, United States (USA) 36%, Other 4%
Latest funding: June 2001
Founded year: 1965
Headcount: 51-200
LinkedIn: wolff-olins

Wolff Olins is a global brand consultancy based in London, UK, with additional offices in New York, San Francisco, and Los Angeles. Founded in 1965, the company focuses on corporate identity and transformative branding, helping organizations redefine their brand strategies and enhance their internal culture. They work with a range of clients, including well-known names like Uber, LG Electronics, and The Met, showcasing their ability to adapt to different industries. Wolff Olins employs a team of strategists and designers who collaborate to create impactful branding solutions that resonate with audiences. Their approach combines insights, purpose-driven strategies, and innovative design to drive business performance and foster positive change within organizations.

2. Pentagram

Website: pentagram.com
Ownership type: Private
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United States (USA) 58%, United Kingdom (UK) 33%, Germany 3%, Other 6%
Founded year: 1972
Headcount: 51-200
LinkedIn: pentagram

Pentagram is a prominent design firm based in London, England, with additional offices in the United States and Germany. Founded in 1972, the company has grown to employ between 51 and 200 people, with a significant presence on LinkedIn. Pentagram specializes in branding and visual communication, offering a comprehensive suite of design services that includes brand identity, digital design, and editorial design. Their collaborative approach fosters creativity and innovation, allowing them to deliver tailored solutions that meet the unique needs of their clients. Over the years, Pentagram has worked with a variety of organizations across different sectors, including arts and culture, education, technology, and more. Their portfolio reflects a commitment to quality and a deep understanding of brand identity, making them a significant player in the design industry.

3. MetaDesign

Website: metadesign.com
Ownership type: Family Owned
Headquarters: Berlin, Berlin, Germany
Employee distribution: Germany 77%, Switzerland 16%, China 6%, Other 1%
Founded year: 1979
Headcount: 201-500
LinkedIn: metadesign

MetaDesign is a creative brand consultancy based in Berlin, Germany, with additional offices in cities like New York, San Francisco, and Zurich. Founded in 1979, the company has built a reputation for crafting effective brand strategies and experiences that help businesses navigate their brand challenges. Their services include brand strategy, brand identity systems, user experience design, and brand activation, among others. MetaDesign collaborates with a wide range of clients, from consumer goods to automotive sectors, showcasing their ability to adapt to various market needs. The firm employs a team of professionals who leverage creativity to transform brands, ensuring they remain relevant and impactful in their respective industries. As part of the Publicis Groupe, MetaDesign benefits from a global network while maintaining its unique identity as a family-owned business.

4. Landor

Website: landor.com
Ownership type: Private
Headquarters: San Francisco, California, United States (USA)
Employee distribution: United Kingdom (UK) 21%, India 21%, United States (USA) 18%, Other 40%
Founded year: 1941
Headcount: 1001-5000
LinkedIn: landorglobal

Landor is a branding agency based in San Francisco, California, founded in 1941. The company specializes in consulting, design, and customer experience services, helping businesses enhance their brand strategies and identities. With a global footprint, Landor operates in multiple countries, including the United States, the United Kingdom, India, and several European nations. Their work spans various industries, and they have collaborated with high-profile clients such as Nike and the Milan Symphony Orchestra. Landor's approach integrates insights and analytics to connect business strategy with brand identity, ensuring that their designs resonate with target audiences. As part of the WPP Group, Landor benefits from a vast network and resources, further enhancing their capabilities in the branding space.

5. Design Bridge and Partners

Website: designbridge.com
Ownership type: Corporate
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 29%, Netherlands 19%, Singapore 13%, Other 39%
Latest funding: August 2017
Founded year: 2018
Headcount: 501-1000
LinkedIn: superunion

Design Bridge and Partners is a brand design consultancy based in London, UK, founded in 2018. The firm specializes in crafting impactful brand identities and strategies, catering to a wide array of clients, from well-known brands to emerging startups. With a workforce of around 900 creative professionals spread across 17 studios worldwide, the company leverages its global reach to deliver tailored design solutions. Their services include brand strategy, brand engagement, and brand design systems, which collectively aim to enhance clients' market presence. The agency has garnered numerous awards, highlighting its commitment to excellence in brand design. Their work spans various industries, showcasing their ability to adapt and innovate in a competitive market.

6. Pearlfisher

Website: pearlfisher.com
Ownership type: Private
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United States (USA) 61%, United Kingdom (UK) 39%
Founded year: 1992
Headcount: 51-200
LinkedIn: pearlfisher

Pearlfisher is a branding and design agency based in London, UK, with a second location in New York. Established in 1992, the company has built a reputation for creating compelling brand experiences that resonate with consumers. They specialize in brand design, visual identity, packaging, and digital design, serving a wide range of clients across multiple industries. Pearlfisher operates with a strong focus on innovation and sustainability, aiming to help brands connect meaningfully with their audiences. Their team comprises strategists, designers, and futurists who work collaboratively to anticipate market trends and consumer needs. Pearlfisher is also in the process of obtaining B Corp certification, reflecting their commitment to social and environmental responsibility. Their portfolio includes projects for well-known brands such as Colgate, Sipsmith, and Kahlua, demonstrating their ability to deliver impactful design solutions that drive growth and engagement.

7. DesignStudio

Website: design.studio
Ownership type: Private
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 33%, India 21%, United States (USA) 21%, Other 25%
Founded year: 2009
Headcount: 51-200
LinkedIn: designstudio-london

DesignStudio is a branding and design agency based in London, with additional studios in New York and Sydney. Founded in 2009, the agency has built a reputation for creating impactful brand identities and strategies tailored to the unique needs of its clients. They offer a range of services including brand strategy, visual identity, and motion design. DesignStudio collaborates closely with clients to enhance their market presence, working with organizations across various sectors such as travel, technology, and sports. Their notable clientele includes major brands like Airbnb, Eurostar, and Borussia Dortmund, reflecting their ability to manage significant branding projects. The agency is also committed to nurturing new talent in the industry, engaging with initiatives that support emerging creatives. With a workforce of around 51-200 employees, DesignStudio continues to be an active player in the branding and design space.

8. Akqa

Website: akqa.com
Ownership type: Corporate
Headquarters: San Francisco, California, United States (USA)
Employee distribution: United States (USA) 27%, Australia 12%, United Kingdom (UK) 10%, Other 51%
Latest funding: June 2012
Founded year: 1994
Headcount: 1001-5000
LinkedIn: akqa

Akqa, founded in 1994 and based in San Francisco, California, is a digital design agency that specializes in technology and communications. With a workforce of approximately 2,100 employees, the company operates globally, providing services in digital product design, brand storytelling, and creative technology. Akqa focuses on helping businesses and organizations navigate their digital transformation journeys. Their expertise extends to brand design and identity, where they create distinctive and meaningful ideas that energize organizations. The agency has collaborated with a range of clients, including many Fortune 500 companies, to enhance their brand engagement strategies. Akqa has received significant recognition in the industry, winning numerous awards for its innovative work, including 611 Cannes Lions over the past decade. This recognition underscores their impact and relevance in the brand identity design sector.

9. CBA Design

Website: cba-design.com
Ownership type: Private
Headquarters: Aquitaine, Nouvelle-Aquitaine, France
Employee distribution: France 44%, Brazil 31%, United States (USA) 7%, Other 19%
Founded year: 1982
Headcount: 201-500
LinkedIn: cb%27a

CBA Design is an international design agency based in Aquitaine, Nouvelle-Aquitaine, France, with a workforce of approximately 370 employees. Established in 1982, the agency specializes in branding and design services, offering solutions that include brand identity, packaging, and brand experience. CBA Design aims to help businesses enhance their market presence through innovative and engaging branding strategies. Their client portfolio spans various industries, reflecting their adaptability and expertise in creating brands that connect with consumers. The agency operates globally, with offices in key markets such as the United States, Brazil, and several European countries. CBA Design has received recognition for its work, including awards for design excellence, which underscores its commitment to quality and creativity in brand identity design.

10. Koto

Website: koto.studio
Ownership type: Private
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 44%, United States (USA) 37%, Germany 12%, Other 8%
Latest funding: April 2025
Founded year: 2014
Headcount: 51-200
LinkedIn: koto

Koto is a branding agency based in London, England, established in 2014. The company specializes in brand strategy and digital design, working with businesses across multiple sectors, including fintech, entertainment, and technology. Koto aims to create impactful brand identities and digital experiences that resonate with audiences. Their services range from visual identity design to campaign development, reflecting a commitment to helping clients effectively engage their target markets. Koto has collaborated with a variety of notable clients, such as Microsoft, Netflix, and Deezer, demonstrating their capability to deliver high-quality branding solutions. With a team of around 51-200 employees, Koto operates globally, with a significant presence in the United States and Germany, further enhancing their relevance in the industry.

11. Elmwood Brand Consultancy

Website: elmwood.com
Ownership type: Corporate
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 48%, Singapore 26%, China 14%, Other 12%
Latest funding: November 2021
Founded year: 1977
Headcount: 51-200
LinkedIn: elmwood-brand-design

Elmwood Brand Consultancy is a design consultancy based in London, England, with additional offices in New York, Singapore, and Shanghai. Founded in 1977, Elmwood specializes in brand strategy and identity, offering a range of services that include packaging design, digital design, and consumer insights. The firm aims to transform cultural tensions into meaningful brand ideas, helping clients enhance their presence in competitive markets. Their portfolio includes work for well-known brands across various sectors, demonstrating their capability to address complex branding needs. Elmwood has received recognition for its innovative designs, including multiple shortlists in industry awards, reflecting their commitment to excellence in brand identity design.

12. Mucho

Website: wearemucho.com
Ownership type: Family Owned
Headquarters: San Francisco, California, United States (USA)
Employee distribution: Spain 71%, United States (USA) 15%, Australia 8%, Other 6%
Founded year: 2002
Headcount: 11-50
LinkedIn: mucho

Mucho is a design and branding agency founded in 2002, with offices in San Francisco, Barcelona, and Melbourne. The company specializes in creating impactful brand identities and strategies for clients ranging from multinational corporations to small businesses. Their services include brand strategy, identity design, and management, showcasing a comprehensive approach to branding. Mucho has worked with a variety of notable clients, including Visa, Apple, and Google, demonstrating their capability to handle significant projects. The agency prides itself on collaboration and crafting unique solutions tailored to client needs, which has helped them maintain relevance in the competitive design industry. With a team of designers, strategists, and project managers, Mucho continues to evolve and adapt to the changing demands of branding and design.

13. Made Thought

Website: madethought.com
Ownership type: Corporate
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 86%, United States (USA) 14%
Latest funding: December 2021
Founded year: 2000
Headcount: 51-200
LinkedIn: madethought

Made Thought is a creative studio based in London and New York, established in 2000. The company specializes in branding and design services, providing innovative solutions that enhance brand identity and market presence. With a team of strategists, designers, and thinkers, Made Thought works with clients across various sectors, including technology, hospitality, and consumer goods. They focus on creating brands that are not only visually appealing but also meaningful and responsible. Their approach integrates creativity with strategic insights, allowing them to tackle unique challenges faced by businesses. Made Thought has collaborated with well-known brands such as Pinterest, Adidas, and Brewdog, demonstrating their expertise in shaping brand identities that resonate with audiences. The company is also part of The New Standard, a collective that aims to redefine contemporary design practices through collaboration and innovation.

14. Studio Dumbar/dept

Website: studiodumbar.com
Ownership type: Private
Headquarters: Rotterdam, South Holland, Netherlands
Employee distribution: Netherlands 100%
Founded year: 1977
Headcount: 11-50
LinkedIn: studio-dumbar

Studio Dumbar/dept is a design agency based in Rotterdam, Netherlands, founded in 1977. The agency specializes in branding and visual identity, offering a range of services that include strategic positioning, visual identity, motion identity, and sound identity. With a team of around 38 employees, they focus on creating meaningful brands that resonate with their target audiences. Their client portfolio spans various sectors, including technology, non-profits, and cultural institutions, reflecting their adaptability and expertise in brand development. Studio Dumbar is also known for its innovative approach, exploring new possibilities in creative coding and motion design. They are recognized internationally for their work, having received numerous awards, and they actively contribute to the design community through events like the DEMO Design in Motion Festival. Their commitment to impactful design solutions positions them as a relevant player in the brand identity design industry.

15. Design Army

Website: designarmy.com
Ownership type: Family Owned
Headquarters: Washington, D.C., District Of Columbia, United States (USA)
Employee distribution: United States (USA) 100%
Founded year: 2003
Headcount: 11-50
LinkedIn: design-army

Design Army is a family-owned design agency based in Washington, D.C., founded in 2003. With a team of 25 employees, the agency has carved out a niche in providing creative solutions for branding, marketing, and visual identity. They have collaborated with notable clients, including the Academy Awards and Bloomingdale's, demonstrating their capability to handle high-profile projects. Their services include art direction, branding, web design, and integrated marketing, reflecting a comprehensive approach to brand identity. Design Army has received recognition through various awards, highlighting their innovative contributions to the design industry. They are known for their vibrant and strategic design thinking, which aims to enhance their clients' market presence.

16. Moving Brands

Website: movingbrands.com
Ownership type: Private
Headquarters: London, England, United Kingdom (UK)
Founded year: 1998
Headcount: 51-200
LinkedIn: moving-brands

Moving Brands is an independent design studio based in London, UK, founded in 1998. The company specializes in crafting brands, products, and immersive experiences that resonate with audiences. They work with a variety of clients, from startups to well-known corporations, helping them articulate their identity and innovate within their markets. Their portfolio features collaborations with high-profile clients such as Google, Netflix, and the BBC, reflecting their expertise in brand strategy, identity systems, and digital product design. Moving Brands employs a unique approach called 'Living Design', which is human-centered and aims to create a positive impact through design. Their work spans multiple sectors, including technology, fashion, and education, demonstrating their adaptability and relevance in the industry.

17. Murmur Creative

Website: murmurcreative.com
Ownership type: Private
Headquarters: Portland, Oregon, United States (USA)
Employee distribution: United States (USA) 100%
Founded year: 2007
Headcount: 11-50
LinkedIn: murmur-creative

Murmur Creative is a branding and design agency based in Portland, Oregon, established in 2007. With a team of 25 employees, the agency specializes in crafting impactful brand identities and digital experiences. Their service offerings include brand strategy, packaging design, and web development, catering to a variety of sectors such as food and beverage, non-profits, and travel. Murmur Creative emphasizes collaboration and strategic design, helping clients articulate their values effectively. The agency has worked with notable clients like Scratch & Peck Feeds and Florida Crystals, showcasing their ability to elevate brands through thoughtful design. As a certified B-Corp, Murmur Creative is committed to ethical practices, further enhancing their appeal in the branding industry.

VSA Partners is a Chicago-based branding agency founded in 1982. With a team of approximately 134 employees, the firm specializes in brand consulting and design services. They cater to a wide range of clients, including both corporations and non-profit organizations, helping them enhance their brand identity and market presence. VSA Partners offers a comprehensive suite of services that includes brand strategy, audience research, brand narrative and messaging, design systems, and digital experiences. Their portfolio features collaborations with well-known entities such as Google, Sappi, and the YWCA Chicago, demonstrating their ability to tackle complex branding projects. The agency is committed to social and environmental sustainability, reflecting a modern approach to branding that resonates with current market expectations.

19. Lava

Website: lava.nl
Ownership type: Private
Headquarters: Amsterdam, North Holland, Netherlands
Employee distribution: Netherlands 69%, India 15%, China 8%, Other 8%
Founded year: 1990
Headcount: 1-10
LinkedIn: lava-design-

Lava is a branding and design studio based in Amsterdam, established in 1990. The company specializes in creating living brands and dynamic identities, offering a comprehensive suite of services that includes brand strategy, digital design, and bespoke tooling. Their collaborative approach is designed to enhance brand visibility and engagement in a fast-paced market. Lava has worked with a wide range of clients, from cultural institutions like the Museumvereniging to tech companies such as KRO-NCRV. Their projects often focus on transforming traditional brand identities into modern, engaging experiences that resonate with audiences. Lava's commitment to innovation is evident in their award-winning work, including recognition from the European Design Awards. They maintain a global presence with a team that includes professionals from various countries, reflecting their ability to adapt and thrive in different markets.

20. Bulletproof

Website: wearebulletproof.com
Ownership type: Corporate
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 47%, United States (USA) 23%, Singapore 13%, Other 18%
Latest funding: February 2018
Founded year: 1998
Headcount: 201-500
LinkedIn: bulletproof

Bulletproof is a branding agency based in London, UK, founded in 1998. With a workforce of around 341 employees, they specialize in creating compelling brand identities and marketing strategies, particularly for the consumer goods and food sectors. Their approach focuses on fostering strong connections between brands and consumers, driving growth through innovative design and strategic branding. Bulletproof has worked with high-profile clients such as Cadbury and Toblerone, demonstrating their capability to manage significant rebranding projects. Their services span brand identity, packaging design, and digital design, making them a key player in the branding industry. They have a global presence, with offices in major cities including New York, Singapore, and Sydney, which enhances their reach and influence in the market.

21. Bvd

Website: bvd.se
Ownership type: Private
Headquarters: Stockholm, Stockholm, Sweden
Employee distribution: Sweden 75%, Canada 12%, India 12%
Founded year: 1996
Headcount: 11-50
LinkedIn: bvd

Bvd is a strategic design agency based in Stockholm, Sweden, founded in 1996. With a team of 48 employees, the agency specializes in branding and design services, helping businesses craft compelling brand identities and visual concepts. Bvd has worked with a variety of clients, including well-known names like 'Lycka' and '7-Eleven', to enhance their market presence through strategic consulting and innovative design solutions. Their portfolio reflects a commitment to quality and creativity, as seen in their projects that range from developing sustainable brands to creating impactful retail concepts. Bvd's expertise in brand identity design positions them as a significant player in the industry, contributing to the success of their clients.

22. DixonBaxi

Website: dixonbaxi.com
Ownership type: Private
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 100%
Founded year: 2001
Headcount: 11-50
LinkedIn: dixonbaxi

DixonBaxi is a London-based branding and design agency founded in 2001. With a team size of 11-50 employees, the agency specializes in crafting distinctive brand identities and experiences across various sectors, particularly in media and technology. Their work is characterized by a commitment to innovative design solutions that help brands effectively connect with their audiences. DixonBaxi has collaborated with a range of high-profile clients, including Audible, ITV, and Samsung Gaming, demonstrating their expertise in creating impactful brand narratives. The agency's ethos revolves around principles such as bravery, optimism, and a rejection of convention, which guide their creative process. They have not reported any funding, indicating a self-sustained operational model.

23. MiresBall

Website: miresball.com
Ownership type: Private
Headquarters: San Diego, California, United States (USA)
Employee distribution: United States (USA) 100%
Founded year: 1985
Headcount: 11-50
LinkedIn: miresball

MiresBall is a creative agency based in San Diego, California, founded in 1985. The agency focuses on branding and design services, offering a range of capabilities that include naming, visual identity, packaging, and digital campaigns. With a team of 17 employees, MiresBall has established itself as a significant player in the creative sector, serving clients from various industries such as arts and culture, technology, and public good. Their work has garnered attention, including a prestigious Communication Arts award for their branding project with the Institute of Contemporary Art, San Diego. This recognition underscores their expertise in creating impactful brand identities that resonate with audiences. MiresBall's commitment to helping brands achieve their highest potential is evident in their strategic approach and the quality of their deliverables.

24. BrandOpus

Website: brandopus.com
Ownership type: Private
Headquarters: London, England, United Kingdom (UK)
Employee distribution: United Kingdom (UK) 61%, United States (USA) 29%, Australia 10%
Founded year: 2007
Headcount: 51-200
LinkedIn: brandopus-llp

BrandOpus is a branding agency based in London, England, founded in 2007. With a team of approximately 77 employees, the agency specializes in crafting compelling brand identities and marketing strategies tailored to the unique needs of its clients. They offer a range of services, including visual identity design and marketing consulting, aimed at enhancing brand presence and effectiveness. BrandOpus has worked with various clients across multiple industries, showcasing their ability to adapt and innovate in a competitive market. Their global footprint, with offices in major cities like New York, Chicago, and Melbourne, further underscores their relevance and capability in the branding sector.

Brand Identity Design Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Wolff Olins	London, England, United Kingdom (UK)	51-200	1965	Corporate
Pentagram	London, England, United Kingdom (UK)	51-200	1972	Private
MetaDesign	Berlin, Berlin, Germany	201-500	1979	Family Owned
Landor	San Francisco, California, United States (USA)	1001-5000	1941	Private
Design Bridge and Partners	London, England, United Kingdom (UK)	501-1000	2018	Corporate
Pearlfisher	London, England, United Kingdom (UK)	51-200	1992	Private
DesignStudio	London, England, United Kingdom (UK)	51-200	2009	Private
Akqa	San Francisco, California, United States (USA)	1001-5000	1994	Corporate
CBA Design	Aquitaine, Nouvelle-Aquitaine, France	201-500	1982	Private
Koto	London, England, United Kingdom (UK)	51-200	2014	Private
Elmwood Brand Consultancy	London, England, United Kingdom (UK)	51-200	1977	Corporate
Mucho	San Francisco, California, United States (USA)	11-50	2002	Family Owned
Made Thought	London, England, United Kingdom (UK)	51-200	2000	Corporate
Studio Dumbar/dept	Rotterdam, South Holland, Netherlands	11-50	1977	Private
Design Army	Washington, D.C., District Of Columbia, United States (USA)	11-50	2003	Family Owned
Moving Brands	London, England, United Kingdom (UK)	51-200	1998	Private
Murmur Creative	Portland, Oregon, United States (USA)	11-50	2007	Private
VSA Partners	Chicago, Illinois, United States (USA)	51-200	1982	Private Equity
Lava	Amsterdam, North Holland, Netherlands	1-10	1990	Private
Bulletproof	London, England, United Kingdom (UK)	201-500	1998	Corporate
Bvd	Stockholm, Stockholm, Sweden	11-50	1996	Private
DixonBaxi	London, England, United Kingdom (UK)	11-50	2001	Private
MiresBall	San Diego, California, United States (USA)	11-50	1985	Private
BrandOpus	London, England, United Kingdom (UK)	51-200	2007	Private

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Top 24 Brand Identity Design Companies

Top 24 Brand Identity Design Companies