In Texas, real estate marketing companies play a pivotal role in connecting sellers with buyers. These companies leverage technology to amplify visibility, utilizing tools like SEO, social media, and data analytics. The industry's focus continues to shift toward digital solutions, driven by consumer demand for instant access to information. You can find specialized agencies that cater to various market segments, from luxury properties to industrial real estate. As competition rises, companies must innovate to stay relevant, leading to trends such as enhanced customer engagement and automated marketing systems that improve efficiency and effectiveness.


This list features 23 notable real estate marketing companies predominantly based in Texas. Ranging in size from small teams of under 10 to larger firms with more than 1,000 employees, each company showcases different strengths. Founded between 1973 and 2016, these firms focus on services like lead generation, branding, and digital marketing. Major cities like Austin and Houston host many of these businesses, with specializations extending across residential and commercial sectors. Companies represented, such as Luxury Presence and Keller Williams Memorial, highlight the dynamic approaches within this competitive industry.


Read on to discover more about Texas' top real estate marketing companies.


Top 23 Real Estate Marketing Companies in Texas


1. Luxury Presence

  • Website: luxurypresence.com
  • Ownership type: Venture Capital
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 91%, Philippines 4%, Mexico 2%, Other 2%
  • Latest funding: Series B, $19.2M, August 2023
  • Founded year: 2016
  • Headcount: 501-1000
  • LinkedIn: luxurypresence

Luxury Presence, founded in 2016 and based in Austin, Texas, is a digital marketing agency dedicated to serving real estate professionals. The company offers a comprehensive suite of services, including website development, SEO, content marketing, and advertising, all tailored to help agents and brokerages enhance their online visibility and generate leads. With a workforce of approximately 695 employees, Luxury Presence has positioned itself as a key player in the real estate marketing space. Their client base includes high-performing agents and teams, with over 20 clients listed among the Wall Street Journal's Top 100 agents. Recently, the company secured $19.2 million in Series B funding, further solidifying its growth trajectory and commitment to innovation in real estate marketing solutions.


2. Opcity

  • Website: opcity.com
  • Ownership type: Corporate
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $210.0M, August 2018
  • Founded year: 2015
  • Headcount: 201-500
  • LinkedIn: opcity

Opcity, founded in 2015 and based in Austin, Texas, operates as a real estate marketing and lead generation service. Initially known for its innovative approach to connecting real estate agents and brokers with potential buyers and sellers, Opcity has since transitioned to become part of Realtor.com. This integration allows them to leverage a broader platform while continuing to provide essential tools and solutions for real estate professionals. Opcity's services include lead generation through their ReadyConnect Concierge program, which connects agents with pre-screened leads in real-time. The company has attracted substantial investment, with a reported funding amount of $210 million in 2018, underscoring its relevance and potential in the real estate marketing sector.


3. NewPoint Media Group


NewPoint Media Group, based in Austin, Texas, is a private marketing agency founded in 2012. With a team of approximately 77 employees, the company specializes in providing targeted marketing solutions specifically for the real estate sector. They connect buyers and sellers through a mix of print, online, and mobile platforms, catering to the unique needs of real estate professionals and businesses. NewPoint Media Group is the parent company of several prominent real estate publications, including Homes & Land and The Real Estate Book, which are recognized across the U.S. and Canada. Their approach combines data-driven strategies with creative marketing to deliver customized plans that aim to maximize return on investment for their clients. The company is dedicated to fostering positive experiences for consumers and employees alike, striving to be a valuable partner in the real estate marketing landscape.


4. NextHome Realty Center


NextHome Realty Center, founded in 2007 and based in Cypress, Texas, operates as a private real estate agency. With a workforce of approximately 56 employees, the company is dedicated to empowering real estate agents through a suite of services that includes training, marketing technology, and operational support. Their offerings are designed to help agents thrive in a competitive market, focusing on client-centric marketing strategies and comprehensive technological solutions. The agency provides tools for lead generation, listing distribution, and branding, ensuring that agents can effectively reach potential buyers and sellers. NextHome Realty Center also emphasizes a supportive company culture, which fosters collaboration and knowledge sharing among its agents. Their innovative marketing strategies, including a mobile marketing program and a robust online presence, further enhance their relevance in the real estate marketing sector.


5. The Real Estate Book

  • Website: realestatebook.com
  • Ownership type: Private
  • Headquarters: Bee Cave, Texas, United States (USA)
  • Employee distribution: United States (USA) 75%, Canada 25%
  • Founded year: 1978
  • Headcount: 1-10
  • LinkedIn: the-real-estate-book

The Real Estate Book, based in Bee Cave, Texas, is a private real estate agency that has been operational since 1978. The company specializes in connecting consumers with real estate agents and offers a comprehensive platform for buying, selling, and renting properties. With a workforce of around 183 employees, it serves a significant portion of the U.S. market, alongside a presence in Canada. The Real Estate Book's online platform features listings for homes, rentals, and commercial properties, making it a resource for both buyers and sellers. The company also provides a blog that offers practical advice and tips for navigating the real estate market, further enhancing its role as a marketing entity in the industry. Their focus on multimedia marketing strategies for advertisers indicates a commitment to innovative marketing solutions within the real estate sector.


6. Real Estate Bees

  • Website: realestatebees.com
  • Ownership type: Private
  • Headquarters: Houston, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: real-estate-bees

Real Estate Bees, founded in 2016 and based in Houston, Texas, is a private company that serves as a digital platform for real estate professionals. The company connects agents, investors, and lenders with vital resources and services designed to help them grow their businesses. Their platform features a lead marketplace, property listings, and a professional directory, making it easier for users to find and engage with potential clients and partners. Real Estate Bees aims to empower its users by providing cutting-edge technology and marketing strategies that enhance their visibility and credibility in the market. The company has not reported any funding, indicating a self-sustained growth model. With a team of 11-50 employees, Real Estate Bees is actively involved in the real estate industry, offering solutions tailored to various professionals, including realtors, investors, and lenders.


7. Homes & Land

  • Website: homesandland.com
  • Ownership type: Private
  • Headquarters: Bee Cave, Texas, United States (USA)
  • Employee distribution: United States (USA) 89%, Canada 11%
  • Founded year: 1973
  • Headcount: 51-200
  • LinkedIn: homesandland

Homes & Land, founded in 1973 and based in Bee Cave, Texas, is a private real estate agency that specializes in home buying, selling, and renting. The company operates a comprehensive platform that provides listings and resources to help consumers navigate the complexities of the real estate market. They connect potential buyers and sellers with real estate professionals, facilitating transactions and offering guidance throughout the process. Homes & Land also maintains a blog that features articles on various topics related to real estate, including tips for first-time home buyers and strategies for selling homes in uncertain times. This content not only serves to educate consumers but also enhances their marketing efforts by driving traffic to their platform. With a workforce of 51-200 employees, Homes & Land has a significant presence in the industry, particularly in the United States and Canada.


8. Lone Wolf Technologies

  • Website: lwolf.com
  • Ownership type: Private Equity
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: United States (USA) 31%, Canada 26%, Philippines 23%, Other 20%
  • Latest funding: October 2020
  • Founded year: 1989
  • Headcount: 201-500
  • LinkedIn: getlwolf

Lone Wolf Technologies, founded in 1989 and based in Dallas, Texas, is a private equity-backed company that specializes in real estate technology. With a workforce of approximately 743 employees, the firm focuses on delivering software solutions that cater to the needs of real estate professionals, including agents, brokerages, and MLS associations. Their product suite includes tools for transaction management, client relationship management, and notably, digital marketing services. Lone Wolf Technologies has established itself as a significant player in the real estate sector, serving over 1.5 million agents and more than 20,000 broker offices across North America. Their marketing services include search engine optimization, content development, and pay-per-click advertising, which are designed to help clients improve their online presence and attract potential buyers and sellers. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2020.


9. Real Geeks

  • Website: realgeeks.com
  • Ownership type: Corporate
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: United States (USA) 97%, Canada 3%
  • Latest funding: July 2017
  • Founded year: 2009
  • Headcount: 51-200
  • LinkedIn: realgeeks

Real Geeks, founded in 2009 and based in Dallas, Texas, is a technology provider dedicated to the real estate sector. The company specializes in offering a robust platform that includes customer relationship management (CRM) solutions, IDX websites, and a suite of marketing tools designed for real estate agents. Their services aim to streamline lead management, automate marketing efforts, and improve online visibility for agents. Real Geeks has built a reputation for supporting agents, teams, and brokerages in optimizing their operations and enhancing their marketing strategies. With a workforce of around 94 employees, the company has established a significant presence in the market, serving primarily clients in the United States and Canada. Their platform is designed to be user-friendly, ensuring that agents can effectively leverage technology to grow their businesses. Real Geeks also emphasizes ongoing training and support, which is crucial for agents looking to maximize their success in a competitive environment.


10. L&P Marketing

  • Website: landpmarketing.com
  • Ownership type: Private
  • Headquarters: Houston, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn: landpmarketing

L&P Marketing, based in Houston, Texas, is a private marketing agency founded in 2002. With a team of 26 employees, the company specializes in branding and digital marketing services tailored for the real estate industry. They provide a wide range of solutions, including creative design, digital advertising, and placemaking strategies, aimed at helping real estate developers and builders enhance their market presence. L&P Marketing has worked with a variety of clients, from large-scale developers to builders, and has demonstrated significant success in driving engagement and sales in the real estate sector. Their portfolio includes notable achievements, such as generating over 5 million clicks and more than 150,000 leads, showcasing their effectiveness in the field. The agency prides itself on its collaborative approach, ensuring that each client's unique vision is brought to life through strategic marketing initiatives.


11. Catalyst Marketing

  • Website: thelyst.com
  • Ownership type: Private
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2007
  • Headcount: 11-50
  • LinkedIn: catalystaustin

Catalyst Marketing is a private marketing agency located in Austin, Texas, established in 2007. With a team of 32 employees, the agency specializes in real estate marketing, providing a wide array of services that include branding, digital marketing, lead generation, and reputation management. Their client base primarily consists of businesses within the real estate sector, where they aim to enhance marketing strategies and improve lead generation. Catalyst Marketing has worked with over 250 student housing communities and has developed tailored marketing solutions for multifamily housing, senior living, and commercial real estate. Their approach is characterized by multigenerational research and a focus on delivering measurable results, which has earned them recognition and awards in the industry. The agency emphasizes a collaborative partnership with clients, ensuring that marketing strategies align with specific goals and budgets.


12. Prosper Realty Group


Prosper Realty Group, known through its platform PropertySimple, is a Houston-based company founded in 2015. It specializes in real estate marketing solutions designed for agents. The company provides automated advertising and customer relationship management (CRM) tools that help agents streamline their marketing efforts and manage leads effectively. Their services include social media automation, lead verification, and AI-driven insights, which are crucial for agents looking to enhance their online presence and engagement. Prosper Realty Group has received $3 million in seed funding, indicating investor confidence in their business model and growth potential. With a small team of around 20 employees, they focus on delivering tailored solutions that allow agents to concentrate on closing deals rather than getting bogged down in marketing logistics.


13. Greenleaf Realty


Greenleaf Realty Properties, LLC is a real estate agency based in Kalamazoo, Michigan, specializing in residential properties. Founded in 1982, the company has built a reputation for providing personalized service and expert guidance to clients looking to buy or sell homes. Their offerings include comprehensive market evaluations, professional staging services, and innovative marketing strategies tailored to the unique needs of each client. Greenleaf Realty has a strong focus on condominium sales and has developed a niche in this area, leveraging the expertise of its agents to assist clients in navigating the complexities of condominium ownership. The firm prides itself on maintaining a small team, which allows for a high level of client interaction and support. With a commitment to utilizing the latest technology and fostering strong business partnerships, Greenleaf Realty continues to serve the Kalamazoo community effectively.


14. Keller Williams Memorial

  • Website: kwmemorial.com
  • Ownership type: Private
  • Headquarters: Houston, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1989
  • Headcount: 501-1000
  • LinkedIn: keller-williams-memorial

Keller Williams Memorial is a Houston-based real estate agency that specializes in both residential and commercial property services. Founded in 1989, the agency has established itself as a key player in the local market, benefiting from the global recognition of the Keller Williams brand. With a workforce of approximately 383 employees, Keller Williams Memorial not only assists clients in buying and selling properties but also provides extensive training for aspiring real estate agents. The agency emphasizes the importance of technology in real estate, offering innovative marketing tools and resources to ensure visibility and desirability of listings. Their commercial division, KW Commercial, is noted for its knowledgeable brokers and advanced technology, further enhancing their service offerings. Keller Williams Memorial is dedicated to community engagement and agent support, making it a notable entity in the real estate industry.


15. Ebby Halliday, Realtors

  • Website: ebby.com
  • Ownership type: Private
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1945
  • Headcount: 1001-5000
  • LinkedIn: ebby-halliday-realtors

Ebby Halliday, Realtors is a prominent real estate agency based in Dallas, Texas, founded in 1945. The company specializes in facilitating the buying and selling of residential properties, leveraging a network of skilled agents to provide comprehensive real estate solutions. They have developed a mobile application that enhances the home search experience for consumers, showcasing their commitment to integrating technology into their services. This app allows users to access property listings and connect with real estate professionals, reflecting a modern approach to marketing in the real estate sector. With a workforce of over 2,200 employees, Ebby Halliday, Realtors is well-positioned to serve a wide range of clients and adapt to market trends.


16. Dave Perry-Miller Real Estate


Dave Perry-Miller Real Estate is a private real estate agency based in Dallas, Texas, founded in 2007. With a workforce of approximately 488 employees, the company specializes in residential real estate services, assisting clients in buying and selling properties. They offer a user-friendly mobile app that enhances the home search experience, allowing users to browse listings and connect with real estate professionals seamlessly. The firm is part of the Ebby Halliday Companies, which has further solidified its reputation in the industry. Their blog features insights on local real estate trends, community involvement, and tips for homebuyers, showcasing their commitment to educating clients and staying relevant in the market.


17. Allie Beth Allman & Associates

  • Website: alliebeth.com
  • Ownership type: Corporate
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: November 2015
  • Founded year: 1985
  • Headcount: 201-500
  • LinkedIn: allie-beth-allman-and-associates

Allie Beth Allman & Associates is a prominent real estate agency based in Dallas, Texas, founded in 1985. With a workforce of over 500 employees, the company specializes in assisting clients with buying and selling homes in the competitive Texas real estate market. They provide valuable insights and expertise to help consumers navigate the complexities of home transactions. The agency is known for its commitment to understanding local market dynamics, as evidenced by their regular updates on housing trends, economic factors, and community developments. Their involvement in the industry extends beyond transactions, as they actively engage in discussions about market conditions and housing availability, making them a relevant entity in real estate marketing.


18. Keller Williams Heritage


Keller Williams Heritage, established in 1993, is a private real estate agency based in San Antonio, Texas. The company specializes in various aspects of real estate, including buying, selling, and renting properties. With a team of local agents who possess in-depth knowledge of the San Antonio area, Keller Williams Heritage aims to provide tailored services to individuals and families navigating the real estate market. They highlight their commitment to empowering agents through innovative technology and a focus on industry trends. The firm has represented over 4,000 customers and boasts a year-to-date sales volume of $1.5 billion, reflecting their active engagement in the local real estate market. Keller Williams Heritage operates as part of the Keller Williams Realty franchise, which is known for its agent-centric approach and community involvement.


19. Better Homes and Gardens Real Estate Gary Greene

  • Website: garygreene.com
  • Ownership type: Private
  • Headquarters: Houston, Texas, United States (USA)
  • Founded year: 1963
  • Headcount: 1001-5000
  • LinkedIn: bhgre-gary-greene

Better Homes and Gardens Real Estate Gary Greene is a private real estate agency based in Houston, Texas, with a workforce of approximately 1,640 employees. Established in 1963, the company specializes in various real estate services, including buying, selling, and leasing properties. They cater primarily to the Houston area, providing clients with local expertise and personalized service. In addition to traditional real estate transactions, the agency offers mortgage and insurance services through its affiliated group, enhancing the overall client experience. The company also engages in philanthropic efforts and operates vacation rentals in Galveston, showcasing its commitment to community involvement. Their website features tools for home price estimation and property searches, indicating a focus on user-friendly resources for potential clients.


20. Realty Austin

  • Website: realtyaustin.com
  • Ownership type: Private
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2004
  • Headcount: 201-500
  • LinkedIn: realty-austin

Realty Austin, founded in 2004, is a private real estate agency based in Austin, Texas. The company specializes in residential properties and offers a range of services including home buying, selling, and leasing. Realty Austin prides itself on its team of experienced agents, who have collectively guided over 150,000 clients through real estate transactions. The firm achieved impressive sales figures, totaling $3.3 billion in 2023. Their website, realtyaustin.com, is a popular platform for home searches, receiving over 10,000 visits daily. Realty Austin also emphasizes community engagement, having dedicated over 31,000 volunteer hours and contributed $3.6 million to local causes since 2010. This commitment to service and support, combined with their effective marketing strategies, positions Realty Austin as a notable player in the real estate sector.


21. JBGoodwin REALTORS

  • Website: jbgoodwin.com
  • Ownership type: Private
  • Headquarters: Austin, Texas, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1972
  • Headcount: 501-1000
  • LinkedIn: jbgoodwin-realtors

JBGoodwin REALTORS is a private real estate agency based in Austin and San Antonio, Texas, with a workforce of over 1,000 employees. Established in 1972, the company specializes in assisting clients with buying, selling, and renting properties. Their team of trained professionals is dedicated to providing expert guidance throughout the real estate transaction process. JBGoodwin REALTORS prides itself on its "Help People" philosophy, which drives their commitment to exceptional customer service. They are recognized for hosting the most open houses in Central Texas, showcasing their active marketing strategies. Additionally, they are members of the Leading Real Estate Companies of the World network, enhancing their ability to facilitate national referrals. The company has received accolades as a top workplace in the Austin and San Antonio areas, reflecting their positive work culture and community involvement.


22. Elm Street

  • Website: elmstreet.com
  • Ownership type: Private
  • Headquarters: Dallas, Texas, United States (USA)
  • Employee distribution: United States (USA) 96%, Canada 4%
  • Founded year: 2016
  • Headcount: 201-500
  • LinkedIn: elm-street-technology

Elm Street Technology, founded in 2016 and based in Dallas, Texas, is a private company that operates in the real estate technology sector. With a workforce of approximately 142 employees, Elm Street provides a suite of software solutions designed to assist real estate professionals in managing their marketing and client relationships. Their offerings include customer relationship management (CRM) tools, lead generation services, and marketing automation, all tailored to meet the unique needs of agents and brokers. The company emphasizes the importance of nurturing client relationships and enhancing productivity through innovative technology. Elm Street also engages with its clients through educational resources, including guides and webinars, aimed at improving marketing strategies and operational efficiency. Their focus on providing comprehensive support and training further distinguishes them in the competitive landscape of real estate marketing.


23. SmartTouch Interactive


SmartTouch Interactive, founded in 2010 and based in Austin, Texas, is a marketing agency dedicated to serving the real estate sector. With a team of 24 professionals, the company specializes in providing marketing and technology solutions tailored specifically for home builders and real estate developers. Their services include search engine optimization (SEO), search engine marketing (SEM), and customer relationship management (CRM) solutions. SmartTouch Interactive has worked with a variety of clients, from national volume builders to custom home developers, helping them generate leads and convert them into sales. The agency prides itself on its deep industry knowledge, having accumulated over 30 years of experience in real estate marketing. They have received multiple awards from the National Association of Home Builders and other industry organizations, highlighting their commitment to excellence in marketing strategies and technology solutions. SmartTouch Interactive's innovative approach combines creativity with data-driven insights, ensuring that their clients can effectively reach and engage potential home buyers.



Real Estate Marketing Insights: Key Companies in Texas


CompanyHeadquarterSizeFoundedOwnership
Luxury PresenceAustin, Texas, United States (USA)501-10002016Venture Capital
OpcityAustin, Texas, United States (USA)201-5002015Corporate
NewPoint Media GroupAustin, Texas, United States (USA)51-2002012Private
NextHome Realty CenterCypress, Texas, United States (USA)51-2002007Private
The Real Estate BookBee Cave, Texas, United States (USA)1-101978Private
Real Estate BeesHouston, Texas, United States (USA)11-502016Private
Homes & LandBee Cave, Texas, United States (USA)51-2001973Private
Lone Wolf TechnologiesDallas, Texas, United States (USA)201-5001989Private Equity
Real GeeksDallas, Texas, United States (USA)51-2002009Corporate
L&P MarketingHouston, Texas, United States (USA)11-502002Private
Catalyst MarketingAustin, Texas, United States (USA)11-502007Private
Prosper Realty GroupHouston, Texas, United States (USA)1-102015Venture Capital
Greenleaf RealtyCarrollton, Texas, United States (USA)1-101982Private
Keller Williams MemorialHouston, Texas, United States (USA)501-10001989Private
Ebby Halliday, RealtorsDallas, Texas, United States (USA)1001-50001945Private
Dave Perry-Miller Real EstateDallas, Texas, United States (USA)201-5002007Private
Allie Beth Allman & AssociatesDallas, Texas, United States (USA)201-5001985Corporate
Keller Williams HeritageSan Antonio, Texas, United States (USA)11-501993Private
Better Homes and Gardens Real Estate Gary GreeneHouston, Texas, United States (USA)1001-50001963Private
Realty AustinAustin, Texas, United States (USA)201-5002004Private
JBGoodwin REALTORSAustin, Texas, United States (USA)501-10001972Private
Elm StreetDallas, Texas, United States (USA)201-5002016Private
SmartTouch InteractiveAustin, Texas, United States (USA)11-502010Private


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