North Carolina hosts an impressive array of market research companies. These firms specialize in gathering and analyzing consumer data, providing insights that help businesses make strategic decisions. From family-owned agencies focused on customer experience to tech-driven firms examining demographic trends, they offer varied services including qualitative research, data analytics, and consulting. The industry is evolving with a push towards advanced analytics and AI technology integration, ensuring that insights remain relevant and actionable in ever-changing markets. Overall, market research in this state is shaping into a dynamic field, adapting to both client needs and technological advancements.


This listing includes a range of North Carolina market research companies, varying in size from small teams to larger firms. Notable headquarters are found in cities such as Raleigh, Winston-Salem, and Durham. Established between 1976 and 2016, these firms cover multiple specializations, including qualitative research, customer experience analysis, and strategic consulting. Companies like L&E Research and Bellomy Market Research highlight the state's commitment to advanced insights across diverse sectors.


Continue reading to discover more about North Carolina's top market research companies.


Top 23 Market Research Companies in North Carolina


1. Bellomy Market Research

  • Website: bellomy.com
  • Ownership type: Family Owned
  • Headquarters: Winston-Salem, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1976
  • Headcount: 51-200
  • LinkedIn: bellomy

Bellomy Market Research, based in Winston-Salem, North Carolina, is a family-owned market research agency that has been operational since 1976. The company focuses on providing consumer insights and analytics to businesses across multiple sectors, including utilities, retail, financial services, and consumer packaged goods. Bellomy offers a range of services designed to enhance market strategies, such as shopper insights, brand performance analysis, and customer experience research. They utilize advanced technology, including AI-driven analytics and online research panels, to deliver actionable insights that help clients understand and engage with their customers effectively. With a dedicated team of professionals, Bellomy has built a reputation for fostering strong client relationships and delivering tailored research solutions that address specific business challenges.


2. L&E Research

  • Website: leresearch.com
  • Ownership type: Private
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1984
  • Headcount: 201-500
  • LinkedIn: l%26e-research

L&E Research is a market research firm based in Raleigh, North Carolina, specializing in qualitative research services. Established in 1984, the company connects clients with consumers and professionals to gather insights through focus groups and recruitment services. With a workforce of around 210 employees, L&E Research operates across several locations, including Charlotte, Cincinnati, Columbus, Denver, New York City, Orlando, and Tampa. Their client base includes various businesses and organizations seeking valuable feedback for informed decision-making. L&E Research emphasizes the importance of technology in their operations, offering services like HD video streaming for real-time observation of focus groups. They are also actively involved in community support, contributing to local organizations and initiatives. Their professional affiliations with groups like the Insights Association and the Qualitative Research Consultants Association highlight their commitment to industry standards and best practices.


3. Accelerant Research

  • Website: accelerantresearch.com
  • Ownership type: Private
  • Headquarters: Matthews, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2008
  • Headcount: 11-50
  • LinkedIn: accelerant-research

Accelerant Research, based in Matthews, North Carolina, is a market research firm that has been operational since 2008. The company specializes in providing insights and data analysis to assist businesses in improving their product development, customer experience, and marketing strategies. With a team of 26 employees, Accelerant Research offers a range of services, including qualitative and quantitative research, research panels, and full-service research insights. They have built a reputation for their commitment to quality and personalized service, which allows them to effectively address the unique challenges faced by their clients. Their clientele spans various industries, and they focus on delivering actionable insights that empower businesses to make informed decisions. Accelerant Research has not reported any external funding, indicating a self-sustained growth model that emphasizes operational efficiency and client satisfaction.


4. Packaging


Packaging, known as Market Insights Reports, is a market research firm based in Waxhaw, North Carolina. Founded in 2016, the company specializes in providing comprehensive market intelligence and consulting services to businesses across various sectors. They offer a wide range of services, including syndicated reports, custom research, and strategic consulting, aimed at helping clients navigate complex market dynamics. With a client portfolio that includes over 1700 enterprises globally, Packaging has engaged in more than 4000 projects, showcasing their capability to deliver precise data and actionable insights. Their team of skilled analysts focuses on understanding market trends and consumer behavior, ensuring that clients receive relevant and timely information to support their business decisions. The firm operates with a client-centric approach, emphasizing customized solutions that cater to the unique needs of each client.


5. W5

  • Website: w5insight.com
  • Ownership type: Private
  • Headquarters: Durham, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2002
  • Headcount: 11-50
  • LinkedIn: w5

W5 Insight, based in Durham, North Carolina, is a private marketing research firm founded in 2002. With a team of 38 employees, W5 specializes in both qualitative and quantitative research methodologies. The firm assists brands and advertising agencies in understanding consumer behavior, which is crucial for developing effective marketing strategies. Their services include in-depth consumer profiling, opportunity identification, and brand monitoring, all aimed at supporting brand growth and innovation. W5's approach is characterized by a commitment to uncovering human truths that inform business strategies. They have worked with a range of clients, from startups to Fortune 100 companies, showcasing their ability to cater to various market needs. W5 also emphasizes the importance of collaboration and client engagement in their research processes, ensuring that findings are not only insightful but also actionable.


6. Clicksuasion Labs

  • Website: clicksuasion.com
  • Ownership type: Family Owned
  • Headquarters: Pinehurst, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: clicksuasion

Clicksuasion Labs, founded in 2014 and based in Pinehurst, North Carolina, is a family-owned marketing agency that specializes in research, consulting, and training services. With a team of 18 employees, they focus on enhancing marketing strategies through data-driven insights. Their approach integrates academic research with practical applications, aiming to influence consumer decisions across various industries. Clicksuasion Labs offers a range of services, including consumer behavior analysis, marketing strategy development, and training programs designed to empower businesses. Their commitment to understanding the psychological aspects of consumer behavior positions them as a valuable resource for organizations looking to refine their marketing efforts.


7. SixSails

  • Website: sixsails.com
  • Ownership type: Private
  • Headquarters: Durham, North Carolina, United States (USA)
  • Employee distribution: India 94%, United States (USA) 6%
  • Founded year: 2016
  • Headcount: 501-1000
  • LinkedIn: six-sails-group

SixSails is a consulting firm based in Durham, North Carolina, founded in 2016. The company specializes in market research, marketing strategies, compliance, and project management solutions. With a workforce of around 220 employees, SixSails operates with a strong emphasis on knowledge-driven insights to help businesses improve operational efficiency and navigate industry challenges. Their market research products focus on providing strategic insights and forecasts in global markets, particularly emphasizing emerging technologies. SixSails collaborates with various brands to support their operations and growth, leveraging a multi-shore team that includes a significant presence in India. This global approach allows SixSails to tap into a wide array of expertise and resources, enhancing its market research capabilities and service offerings.


8. ISR Market Research

  • Website: isrreports.com
  • Ownership type: Corporate
  • Headquarters: Cary, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: July 2017
  • Founded year: 2008
  • Headcount: 1-10
  • LinkedIn: isrreports

ISR Market Research, based in Cary, North Carolina, is a market research firm founded in 2008. The company specializes in providing insights specifically for the pharmaceutical industry. They offer a range of services, including syndicated and custom research, aimed at helping pharmaceutical companies and service providers navigate complex market dynamics. Their research covers critical areas such as clinical trials, manufacturing processes, and technology adoption. ISR Market Research has built a reputation for delivering actionable data that assists clients in making informed decisions regarding drug development and manufacturing. The firm operates entirely within the United States and has a small team of dedicated professionals who focus on producing high-quality research tailored to the needs of their clients. They also maintain a health panel that includes over 3,100 professionals from the pharmaceutical sector, enhancing their ability to gather relevant insights and data.


9. DemographicsPro

  • Website: demographicspro.com
  • Ownership type: Private
  • Headquarters: Carrboro, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 56%, China 28%, United Kingdom (UK) 17%
  • Founded year: 2006
  • Headcount: 11-50
  • LinkedIn: demographics-pro

DemographicsPro, founded in 2006 and based in Carrboro, North Carolina, is a private data analytics firm that specializes in audience demographics and insights. The company operates primarily through a Software as a Service (SaaS) model, providing clients with access to detailed demographic data via API and dashboard integration. Their offerings include influencer marketing analytics, talent representation, and market research, all aimed at helping businesses optimize their marketing strategies. DemographicsPro's methodology relies on a robust framework of data signals to infer audience characteristics, ensuring that clients receive reliable insights into their target demographics. With a team of 19 employees, the company has established itself as a valuable resource for agencies and platforms that require in-depth audience analysis. Their focus on privacy-friendly data practices further enhances their credibility in the market research sector.


10. Trifecta Research

  • Website: trifectaresearch.com
  • Ownership type: Private
  • Headquarters: Asheville, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 88%, South Africa 12%
  • Founded year: 2013
  • Headcount: 11-50
  • LinkedIn: trifecta-research

Trifecta Research is a consulting firm based in Asheville, North Carolina, specializing in market research and strategic insights. Established in 2013, the company has built a reputation for helping businesses navigate complex market environments, particularly in sectors like building products and manufacturing. With a team of 16 professionals, Trifecta Research leverages nearly 500 years of combined experience to provide services that include business intelligence, market insights, and strategic consulting. Their unique approach, termed 'The Trifecta Way,' integrates various research methodologies to deliver actionable insights tailored to client needs. The firm also emphasizes tech-enabled services, utilizing tools like cloud-based dashboards to transform static data into dynamic insights. This focus on innovation and client partnership has allowed Trifecta to establish long-term relationships with several Fortune 500 companies, further solidifying its position in the market research industry.


11. FGI Research & Analytics

  • Website: fgiresearch.com
  • Ownership type: Private
  • Headquarters: Chapel Hill, North Carolina, United States (USA)
  • Founded year: 1980
  • Headcount: 51-200
  • LinkedIn: fgi-research

FGI Research & Analytics, now operating under the name Data Decisions Group, was founded in 1980 and has built a reputation for providing custom primary marketing research. The company focuses on helping businesses optimize their marketing strategies through data-driven insights. Their services include market research, data analytics, and customer data management, catering primarily to clients in the marketing and healthcare sectors. This specialization allows them to address specific needs within these industries, enhancing customer engagement and marketing effectiveness. FGI Research has analyzed thousands of data sets over its decades of operation, demonstrating a commitment to delivering actionable insights. The firm has not reported any recent funding, indicating a stable operational model without external financial pressures.


12. Coleman Insights

  • Website: colemaninsights.com
  • Ownership type: Corporate
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: September 2024
  • Founded year: 1978
  • Headcount: 11-50
  • LinkedIn: coleman-insights

Coleman Insights, based in Raleigh, North Carolina, is a media research company founded in 1978. The firm specializes in providing both quantitative and qualitative research services tailored to media brands, including radio, podcasting, and streaming industries. Their offerings include perceptual studies, music testing, and content testing, which are designed to help clients gain a deeper understanding of audience preferences and improve their branding strategies. Over the years, Coleman Insights has worked with numerous recognized brands across various countries, sharing insights and experiences that drive strategic decisions. The company emphasizes a customized approach to research, ensuring that each project is aligned with the specific needs of their clients. Their commitment to delivering not just data but actionable insights positions them as a significant player in the media research sector.


13. Brakke Consulting

  • Website: brakkeconsulting.com
  • Ownership type: Private
  • Headquarters: Greensboro, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 92%, Japan 8%
  • Founded year: 1986
  • Headcount: 1-10
  • LinkedIn: brakke-consulting-inc

Brakke Consulting, founded in 1986 and based in Greensboro, North Carolina, is a consulting firm that specializes in the animal health industry. With a small team of around 24 employees, they offer a range of services including strategic consulting, market research, transaction support, and recruitment. Their clientele consists of animal health companies and investors who require expert insights to navigate the complexities of this sector. Brakke Consulting is known for its extensive market research capabilities, leveraging the largest veterinary advisory panel in the industry to provide custom research projects and multi-client studies. They also produce an annual Industry Overview presented at major veterinary conferences, which highlights key trends and performance metrics in the animal health market. Their commitment to providing valuable information and insights has made them a trusted resource in the animal health community.


14. Concentric

  • Website: getconcentric.com
  • Ownership type: Family Owned
  • Headquarters: Charlotte, North Carolina, United States (USA)
  • Employee distribution: Canada 50%, United States (USA) 50%
  • Founded year: 2000
  • Headcount: 11-50
  • LinkedIn: concentric-marketing

Concentric is a family-owned consulting agency based in Charlotte, North Carolina, founded in 2000. With a team of 25 employees, the company focuses on brand development and growth strategies for consumer packaged goods (CPG) brands, particularly in the food and beverage industry. Concentric combines market research with extensive industry knowledge to deliver insights that help emerging brands navigate the complexities of the market. Their Growth Driver model emphasizes the importance of actionable insights and measurable outcomes, which they have successfully applied to over 300 brands across multiple continents. The agency has a proven track record of helping clients achieve significant growth, as evidenced by their case studies showcasing impressive sales increases and market expansions. Concentric's commitment to clarity and effectiveness in brand development makes them a notable player in the market research sector.


15. The Stone Agency

  • Website: thestoneagency.com
  • Ownership type: Private
  • Headquarters: Raleigh, North Carolina, United States (USA)
  • Founded year: 1995
  • Headcount: 11-50
  • LinkedIn: stone-agency

The Stone Agency, rebranded as Seez, is a consulting firm based in Raleigh, North Carolina, founded in 1995. With a team of 26 employees, Seez specializes in strategic consulting and marketing services, particularly for sectors like financial services and healthcare. The firm aims to help businesses enhance their operations and achieve growth through data-driven insights. Their approach combines consulting with marketing, allowing them to offer a unique perspective on business challenges. They utilize proprietary tools to gather insights and develop strategies that address specific business problems. Seez has worked with various clients, including credit unions and healthcare organizations, to improve their market positioning and operational effectiveness. Their focus on data analytics and customer insights is central to their service offerings, making them a notable player in the consulting space.


16. GMS Solutions

  • Website: swyers.com
  • Ownership type: Private
  • Headquarters: Huntersville, North Carolina, United States (USA)
  • Employee distribution: India 100%
  • Founded year: 2005
  • Headcount: 1-10
  • LinkedIn: gms-solutions

GMS Solutions Inc, based in Huntersville, North Carolina, is a private marketing and event management company founded in 2005. With a small team of 1-10 employees, the company specializes in a variety of services, including market research, print production, and direct response marketing. GMS Solutions aims to assist businesses and organizations in enhancing their marketing strategies and effectively managing events. The company has a notable focus on market research and analytics, which positions it as a player in the marketing sector. GMS Solutions has worked with various clients, including notable organizations like Disney, showcasing its capability to conduct field research and provide valuable insights. Despite its size, GMS Solutions remains committed to delivering tailored solutions to its clients, emphasizing the importance of communication and understanding client needs.


17. Confero


Confero, Inc., founded in 1986 and based in Cary, North Carolina, is a private company that specializes in customer experience solutions. With a team that boasts over 100 years of combined industry experience, Confero offers a range of services including mystery shopping, customer surveys, and social media monitoring. Their clientele spans multiple sectors such as retail, hospitality, banking, and healthcare, indicating their adaptability and expertise in various market environments. The company operates a digital platform for reporting and insights, known as COMPASS, which allows clients to access real-time data and analytics. This capability enhances their service offerings, enabling businesses to make informed decisions based on customer feedback and compliance audits. Confero's commitment to quality assurance and their extensive experience in the field positions them as a significant player in the market research industry.


18. Aesara

  • Website: aesara.com
  • Ownership type: Private
  • Headquarters: Chapel Hill, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 74%, Canada 13%, Switzerland 13%
  • Founded year: 2016
  • Headcount: 11-50
  • LinkedIn: aesara

Aesara, founded in 2016 and based in Chapel Hill, North Carolina, is a consulting agency that specializes in value and access strategies for the life sciences sector. With a team of around 50 employees, Aesara focuses on providing comprehensive services that include health economics, market access consulting, and educational modules tailored for biopharmaceutical companies. Their expertise lies in helping clients optimize product value and enhance patient access through strategic planning and evidence generation. Aesara has established a solid reputation in the industry, having completed over 600 client engagements and supported more than 50 global product launches. Their clientele primarily consists of businesses in the biopharma industry, reflecting their commitment to addressing the unique challenges faced in this sector. Aesara's innovative approach, which integrates technology and patient perspectives, positions them as a notable player in the market research field.


19. Theory Communication and Design


Theory Communication and Design, based in Charlotte, North Carolina, is a marketing agency founded in 2005. With a team of 20 employees, the company specializes in the automotive industry, offering services that include brand management, creative services, and market research. Their approach is centered on building partnerships with clients, ensuring that they understand the unique needs of automotive businesses. Theory prides itself on its in-depth knowledge of the automotive market, which allows them to provide tailored solutions that enhance their clients' marketing efforts. Their market research services focus on consumer insights, data collection, and market segment assessment, helping automotive companies navigate the complexities of their industry. Theory has worked with various Fortune 100 clients, leveraging their expertise to deliver impactful marketing strategies. They operate without external funding, relying on their established reputation and client relationships to drive growth.


20. Keen Decision Systems

  • Website: keends.com
  • Ownership type: Venture Capital
  • Headquarters: Durham, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: Series B, $11.0M, July 2022
  • Founded year: 2010
  • Headcount: 11-50
  • LinkedIn: keen-strategy-llc

Keen Decision Systems, founded in 2010 and based in Durham, North Carolina, is a marketing analytics company that offers an AI-powered platform for marketing mix modeling. The firm assists brand marketers and agencies in optimizing their marketing budgets and evaluating the effectiveness of their strategies on revenue and profit. Their solutions cater to various industries, including consumer packaged goods and travel, focusing on demand planning, media planning, and annual planning. Keen has recently secured $11 million in Series B funding, which underscores their growth potential and commitment to innovation in marketing analytics. The company’s platform integrates advanced analytics to provide real-time insights, enabling clients to make data-driven decisions that enhance their marketing performance.


21. Cheors

  • Website: cheors.com
  • Ownership type: Corporate
  • Headquarters: Morrisville, North Carolina, United States (USA)
  • Employee distribution: India 91%, United States (USA) 5%, Canada 4%
  • Latest funding: April 2024
  • Founded year: 2015
  • Headcount: 51-200
  • LinkedIn: complete-heor-solutions

Cheors, based in Morrisville, North Carolina, is a consulting firm that specializes in health economics and outcomes research (HEOR) services tailored for the pharmaceutical, biotech, and medical device industries. Founded in 2015, the company has grown to employ around 97 professionals, with a significant portion of its workforce located in India. Cheors provides a comprehensive suite of services, including health economic modeling, real-world evidence generation, and market access support. Their expertise helps clients address reimbursement challenges and enhance the perceived value of their products. The firm has successfully completed over 160 HTA filings across 40 countries, showcasing their capability to navigate complex regulatory environments. Cheors is also active in research, contributing to peer-reviewed journals and participating in scientific conferences, which underscores their commitment to advancing knowledge in the field.


22. The Daniel Group-Measure, Manage, and Improve CX

  • Website: thedanielgroup.com
  • Ownership type: Private
  • Headquarters: Charlotte, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1989
  • Headcount: 51-200
  • LinkedIn: the-daniel-group_2

The Daniel Group, founded in 1989 and based in Charlotte, North Carolina, is a consulting firm that specializes in customer experience management. With a team of approximately 63 employees, the company focuses on helping B2B clients enhance their customer interactions through actionable insights. Their services include customer feedback collection, CX coaching, employee feedback, and market research. The Daniel Group has developed a customizable Experience Management Platform designed to meet the unique needs of businesses, allowing them to capture customer feedback effectively. They have worked with notable clients, including over 80% of Caterpillar dealers in North America, and have successfully completed more than one million customer feedback surveys. This extensive experience positions them as a significant player in the market research industry, particularly in the context of customer experience.


23. Sales Factory

  • Website: salesfactory.com
  • Ownership type: Private
  • Headquarters: Greensboro, North Carolina, United States (USA)
  • Employee distribution: United States (USA) 97%, Other 3%
  • Founded year: 1984
  • Headcount: 51-200
  • LinkedIn: the-sales-factory

Sales Factory, based in Greensboro, North Carolina, is a marketing agency founded in 1984. The company specializes in retail marketing solutions, offering a range of services that include research, branding, strategy, content development, and digital marketing. Their primary focus is on helping retail brands enhance their market presence and drive sales. Sales Factory employs a data-driven approach to understand consumer behavior, which is critical for their clients in the retail sector. They conduct extensive research, including segmentation studies and path-to-purchase analyses, to inform their strategies. The agency has worked with various brands across categories such as home improvement and essential goods, helping them navigate the complexities of both brick-and-mortar and e-commerce environments. Their commitment to understanding the consumer experience is evident in their ongoing publication of the Consumer Pulse, which tracks consumer sentiment and behavior. This focus on research and insights positions Sales Factory as a relevant player in the market research industry.



Market Research Insights: Key Companies in North Carolina


CompanyHeadquarterSizeFoundedOwnership
Bellomy Market ResearchWinston-Salem, North Carolina, United States (USA)51-2001976Family Owned
L&E ResearchRaleigh, North Carolina, United States (USA)201-5001984Private
Accelerant ResearchMatthews, North Carolina, United States (USA)11-502008Private
PackagingWaxhaw, North Carolina, United States (USA)201-5002016Private
W5Durham, North Carolina, United States (USA)11-502002Private
Clicksuasion LabsPinehurst, North Carolina, United States (USA)11-502014Family Owned
SixSailsDurham, North Carolina, United States (USA)501-10002016Private
ISR Market ResearchCary, North Carolina, United States (USA)1-102008Corporate
DemographicsProCarrboro, North Carolina, United States (USA)11-502006Private
Trifecta ResearchAsheville, North Carolina, United States (USA)11-502013Private
FGI Research & AnalyticsChapel Hill, North Carolina, United States (USA)51-2001980Private
Coleman InsightsRaleigh, North Carolina, United States (USA)11-501978Corporate
Brakke ConsultingGreensboro, North Carolina, United States (USA)1-101986Private
ConcentricCharlotte, North Carolina, United States (USA)11-502000Family Owned
The Stone AgencyRaleigh, North Carolina, United States (USA)11-501995Private
GMS SolutionsHuntersville, North Carolina, United States (USA)1-102005Private
ConferoCary, North Carolina, United States (USA)51-2001986Private
AesaraChapel Hill, North Carolina, United States (USA)11-502016Private
Theory Communication and DesignCharlotte, North Carolina, United States (USA)11-502005Private
Keen Decision SystemsDurham, North Carolina, United States (USA)11-502010Venture Capital
CheorsMorrisville, North Carolina, United States (USA)51-2002015Corporate
The Daniel Group-Measure, Manage, and Improve CXCharlotte, North Carolina, United States (USA)51-2001989Private
Sales FactoryGreensboro, North Carolina, United States (USA)51-2001984Private


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