The mail order cosmetics companies in Nan focus on delivering beauty products directly to consumers through innovative e-commerce channels. This industry includes a mix of subscription services and traditional online retailers, offering everything from skincare essentials to high-end makeup. Convenience and personalized experiences are key drivers, with a growing trend towards eco-friendly and inclusive product lines. As consumer preferences shift towards sustainable practices, companies are adapting to enhance customer engagement. Noteworthy among industry changes are the rising popularity of subscription boxes and the integration of technology to provide tailored beauty solutions, catering to a range of naive to niche market demographics.

This list features 23 notable mail order cosmetics companies, showcasing a range of operations from established players like Birchbox and Ipsy to newer entrants like Beauty For All Industries. The companies vary in size, with some employing fewer than 50 people while others boast larger teams of over 1,000. Hailing from locations such as the USA, the UK, Germany, and Spain, these companies reflect specialized focuses on personalized beauty experiences, subscription services, and e-commerce platforms that significantly cater to evolving consumer needs.

Continue reading to discover the top mail order cosmetics companies.

Top 23 Mail Order Cosmetics Companies

1. Birchbox

• Website: birchbox.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 72%, France 14%, United Kingdom (UK) 14%
• Latest funding: October 2021
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: birchbox

Birchbox, founded in 2010 and headquartered in New York City, is a beauty subscription service that specializes in delivering customizable boxes filled with premium skincare, makeup, and hair care products. The company targets consumers who are interested in personal care and beauty, providing a convenient platform for discovering new products tailored to individual preferences. Birchbox allows members to choose their products each month, offering a mix of samples and full-size items. The company has also made strides in promoting inclusivity and sustainability, partnering with BIPOC-founded brands and focusing on eco-friendly practices. With a workforce that spans the United States, France, and the United Kingdom, Birchbox has positioned itself as a significant player in the beauty subscription market, catering to a community that values personalized beauty experiences.

2. Ipsy

• Website: ipsy.com
• Ownership type: Private Equity
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 80%, Argentina 8%, Mexico 5%, Other 7%
• Latest funding: $134.0M, December 2020
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: ipsy

Ipsy, based in Santa Monica, California, is a beauty subscription service that specializes in delivering personalized beauty products to its members. Founded in 2011, the company has grown to serve a large community of beauty enthusiasts who appreciate the opportunity to explore new products tailored to their individual preferences. Ipsy's subscription model allows customers to receive a monthly Glam Bag containing five beauty products, which can include makeup, skincare, and haircare items, often valued at up to $70, for a starting price of just $14 per month. The company also operates the Ipsy Shop, where members can purchase additional beauty products at discounted rates. Ipsy has received significant funding, with its last reported amount being approximately $134 million in December 2020, reflecting strong investor interest in its business model and growth trajectory. The company continues to innovate and expand its offerings, including collaborations with well-known beauty brands and influencers, further solidifying its position in the cosmetics industry.

3. Dermstore

• Website: dermstore.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $350.0M, December 2020
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: dermstore

Dermstore is an online beauty retailer based in New York, New York, that specializes in skincare, hair care, makeup, and home fragrance products. Since its inception in 1999, Dermstore has catered to consumers seeking high-quality beauty solutions, offering a wide array of products from numerous reputable brands. The company operates primarily through its e-commerce platform, which allows customers to easily access their favorite beauty items from the comfort of their homes. Dermstore has also received substantial funding, amounting to $350 million as of December 2020, which underscores its relevance and potential for continued growth in the beauty industry. With a focus on quality and customer satisfaction, Dermstore has positioned itself as a trusted source for beauty enthusiasts.

4. Cult Beauty

• Website: cultbeauty.co.uk
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Latest funding: $382.0M, August 2021
• Founded year: 2008
• Headcount: 201-500
• LinkedIn: cult-beauty

Cult Beauty, based in London, England, is a prominent online beauty retailer that specializes in skincare, makeup, hair care, body care, and fragrance products. Since its inception in 2008, the company has built a reputation for curating a selection of high-quality beauty brands, catering to a wide range of consumer needs. Cult Beauty operates primarily through its e-commerce platform, allowing customers to shop for individual items or gift sets conveniently. The company has also engaged in various marketing strategies, including exclusive promotions and a loyalty program that rewards customers for their purchases. In August 2021, Cult Beauty secured significant funding, amounting to approximately £382 million, which underscores its growth potential and relevance in the beauty industry.

5. LOOKFANTASTIC.COM

• Website: lookfantastic.com
• Ownership type: Private
• Headquarters: Manchester, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 1997
• Headcount: 201-500
• LinkedIn: lookfantastic.com

LOOKFANTASTIC.COM is an online beauty retailer based in Manchester, England, established in 1997. The company specializes in a wide range of beauty and personal care products, including skincare, haircare, makeup, and fragrance. With a workforce of approximately 164 employees, LOOKFANTASTIC caters to consumers who prioritize quality and convenience in their shopping experience. The company operates exclusively through its e-commerce platform, providing a seamless online shopping experience. LOOKFANTASTIC.COM is known for its extensive selection of products from various brands, making it a go-to destination for beauty enthusiasts. Their customer-centric approach includes features such as free UK delivery on orders over £25 and a subscription service for beauty boxes, which further solidifies their position in the cosmetics industry.

6. Avon Independent Sale Rep

• Website: avon.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 83%, United Kingdom (UK) 17%
• Latest funding: $125.0M, April 2019
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: avon-independent-sale-rep

Avon Independent Sale Rep, based in New York, is part of Avon Products, Inc., a well-established direct selling cosmetics company. Founded in 2016, Avon specializes in beauty and personal care products, offering a broad selection that includes cosmetics, skincare, and fragrances. The company operates through a network of independent representatives, allowing for personalized customer service and direct sales. Avon emphasizes accessibility and variety, catering to a wide audience. The company has also engaged in innovative marketing strategies, such as live shopping events, to enhance customer engagement and adapt to changing consumer preferences. In 2019, Avon secured $125 million in funding, indicating investor confidence in its business model and growth potential.

7. Beauty.com

• Website: beauty.com
• Ownership type: Private
• Headquarters: Bellevue, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 501-1000
• LinkedIn: beauty-com

Beauty.com, based in Bellevue, Washington, is a private online beauty retailer that specializes in a broad range of products including skincare, hair care, makeup, and fragrances. Founded in 1999, the company has developed a robust e-commerce platform that caters to consumers looking for beauty solutions. They provide a variety of brands and product categories, making it easy for customers to shop for their favorite items. Beauty.com also emphasizes customer engagement through promotions and loyalty rewards, enhancing the shopping experience. With a dedicated workforce of around 23 employees, the company operates entirely within the United States, focusing on delivering quality beauty products directly to consumers.

8. Glossybox

• Website: glossybox.com
• Ownership type: Corporate
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 49%, United Kingdom (UK) 44%, Sweden 7%
• Latest funding: August 2017
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: glossybox

Glossybox, founded in 2011 and headquartered in Berlin, Germany, operates as a beauty subscription service. The company specializes in delivering curated beauty products directly to consumers on a monthly basis. Each box typically contains a selection of makeup, skincare, and haircare items, allowing subscribers to explore new brands and products conveniently. Glossybox also offers limited edition boxes and has expanded its product line to include its own skincare range. With a workforce of around 41 employees and a significant presence in Germany, the UK, and Sweden, Glossybox has carved out a niche in the beauty industry, catering to consumers looking for personalized beauty experiences. The company has not reported any recent funding, indicating a stable operational model since its inception.

9. SkinStore.com

• Website: skinstore.com
• Ownership type: Private
• Headquarters: Gold River, California, United States (USA)
• Founded year: 1997
• Headcount: 51-200
• LinkedIn: skinstore-com

SkinStore.com, based in Gold River, California, is a private e-commerce beauty retailer that specializes in a wide array of beauty and personal care products. Since its inception in 1997, SkinStore has focused on providing quality skincare, hair care, makeup, and fragrance products to consumers. The company aims to meet the personal grooming needs of its customers through a user-friendly online shopping experience. With a curated selection of brands and products, SkinStore has positioned itself as a reliable source for beauty enthusiasts. Their commitment to quality and customer satisfaction has allowed them to maintain relevance in the competitive beauty market.

10. Glossier, Inc.

• Website: glossier.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 91%, United Kingdom (UK) 7%, Other 2%
• Latest funding: Series E-K, $80.0M, July 2021
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: glossier

Glossier, Inc. is a New York-based beauty brand that specializes in skincare, makeup, and fragrance products. Founded in 2014, Glossier has quickly gained recognition for its innovative approach to beauty, emphasizing a natural aesthetic that appeals to modern consumers. The company operates primarily through its online store, offering a wide range of products designed to enhance personal beauty routines. Glossier has built a strong community around its brand, leveraging social media and customer feedback to inform product development. With a workforce of approximately 578 employees, the company has also attracted significant investment, securing $80 million in its latest funding round in July 2021. This financial backing underscores Glossier's position as a relevant player in the beauty industry.

11. flaconi

• Website: flaconi.de
• Ownership type: Corporate
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 100%
• Latest funding: March 2015
• Founded year: 2011
• Headcount: 501-1000
• LinkedIn: flaconi-gmbh

Flaconi GmbH, established in 2011 and headquartered in Berlin, Germany, operates as an online beauty retailer. The company specializes in a comprehensive range of beauty products, including perfumes, skincare, makeup, and hair care. Flaconi serves consumers looking for convenient access to high-quality beauty items from over 1,000 brands. The company emphasizes a positive shopping experience, offering features such as gift vouchers, a mobile app, and a generous return policy of 120 days. Flaconi has received recognition for its customer service and has been awarded multiple accolades in the beauty retail sector. The company is active in several European markets, including Germany, Switzerland, Austria, France, and Poland, showcasing its commitment to expanding its reach in the beauty industry.

12. Beauty For All Industries (BFA)

• Website: bfaindustries.com
• Ownership type: Private Equity
• Headquarters: San Mateo, California, United States (USA)
• Employee distribution: United States (USA) 67%, India 17%, Argentina 17%
• Latest funding: March 2022
• Founded year: 2020
• Headcount: 201-500
• LinkedIn: bfaindustries

Beauty For All Industries (BFA), founded in 2020 and based in San Mateo, California, operates primarily through its flagship brand, IPSY. The company specializes in beauty subscription services, offering personalized beauty products tailored to individual preferences. BFA has developed a robust platform that utilizes machine learning and consumer data to curate beauty experiences, making it a notable player in the subscription model of the cosmetics industry. Their offerings include the Glam Bag, which features deluxe sample-size products, and BoxyCharm, which provides full-size products from popular brands. BFA's innovative approach to beauty discovery and community engagement has attracted a significant following, with over 20 million members. The company has not reported any recent funding, indicating a self-sustaining model or reliance on private equity backing. BFA's focus on personalized beauty delivery positions it well within the mail order cosmetics market.

13. Druni

• Website: druni.es
• Ownership type: Private
• Headquarters: Carlet, Valencian Community, Spain
• Employee distribution: Spain 100%
• Founded year: 1987
• Headcount: 1001-5000
• LinkedIn: druni-sa

Druni, founded in 1987 and based in Carlet, Valencian Community, Spain, is a prominent online beauty retailer specializing in a wide range of beauty and personal care products. The company employs over 2,000 individuals and operates solely within Spain, focusing on delivering quality products such as perfumes, makeup, skincare, and hair care. Druni's e-commerce platform is designed to provide a convenient shopping experience, featuring competitive pricing and various promotions to attract customers. The company has positioned itself as a go-to destination for consumers seeking both luxury and affordable beauty products, and it actively engages with its customer base through loyalty programs and promotional offers. Druni's commitment to customer satisfaction is reflected in its high ratings and positive reviews, indicating a strong presence in the online cosmetics market.

14. Strawberrynet

• Website: strawberrynet.com
• Ownership type: Corporate
• Headquarters: Hong Kong S.A.R
• Employee distribution: Hong Kong S.A.R 82%, Malaysia 15%, Turkey 3%
• Latest funding: $93.1M, June 2015
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: strawberrynet

Strawberrynet is an online beauty retailer based in Hong Kong, specializing in a vast array of skincare, makeup, haircare, and fragrance products. Since its inception in 1998, the company has grown to offer over 33,000 products from 800 different brands, catering primarily to consumers seeking quality beauty items. Strawberrynet is known for its commitment to convenience, providing free worldwide shipping, which allows customers from various regions to access its extensive product range easily. The company has also attracted significant investment, with a reported funding amount of $93.1 million, reflecting its strong market presence and potential for continued growth in the beauty industry.

15. Notino

• Website: notino.com
• Ownership type: Private
• Headquarters: Brno-Medlánky, South Moravian, Czech Republic
• Employee distribution: Czech Republic 86%, Poland 4%, Romania 3%, Other 7%
• Founded year: 2004
• Headcount: 1001-5000
• LinkedIn: notino

Notino is a beauty e-commerce company based in Brno-Medlánky, Czech Republic, specializing in a wide array of beauty products, including cosmetics and perfumes. Since its inception in 2004, Notino has grown to employ over 1,800 people and has expanded its reach across Europe, serving 16 million customers in 27 countries and offering products in 23 languages. The company prides itself on enhancing customer confidence and satisfaction through its extensive product offerings and a seamless online shopping experience. Notino has also been recognized for its innovative approach to e-commerce, continuously adapting to market demands and technological advancements. The company has not reported any recent funding, indicating a self-sustaining business model that has allowed it to thrive in a competitive market.

16. Perfumería Comas

• Website: perfumeriacomas.com
• Ownership type: Private
• Headquarters: Le Perthus, Catalonia, Spain
• Employee distribution: Spain 100%
• Founded year: 1942
• Headcount: 201-500
• LinkedIn: perfumer%c3%ada-comas

Perfumería Comas, based in Le Perthus, Catalonia, Spain, is an online retailer specializing in beauty and personal care products. Founded in 1942, the company has established itself as a reliable source for a variety of items, including perfumes, cosmetics, and skincare products. With a workforce of approximately 31 employees, Perfumería Comas operates entirely within Spain, focusing on providing a convenient shopping experience through its e-commerce platform. The company emphasizes competitive pricing and customer satisfaction, boasting a high rating of 4.8 out of 5 from its clientele. They offer fast shipping options, including free delivery for orders over 35 euros, and actively engage with customers through various communication channels. Perfumería Comas is committed to meeting the needs of consumers looking for quality beauty products online.

17. el nino parfum, s.r.o. | ELNINO

• Website: parfemy-elnino.cz
• Ownership type: Private
• Headquarters: Czech Republic
• Employee distribution: Czech Republic 84%, Slovakia 16%
• Founded year: 2003
• Headcount: 201-500
• LinkedIn: elnino-cz

el nino parfum, s.r.o. | ELNINO is a private company based in the Czech Republic, founded in 2003. It operates primarily through its online platform, Elnino.cz, which specializes in the sale of perfumes and cosmetics. The company offers an extensive selection of beauty products, including fragrances, makeup, and skincare items, catering mainly to individual consumers. ELNINO emphasizes convenience, providing fast delivery options and various promotions to enhance the shopping experience. With a workforce of approximately 89 employees, the company has a significant presence in the Czech Republic and Slovakia, accounting for 84% and 16% of its employee distribution, respectively. The company prides itself on a 100% guarantee of original products and offers a 60-day return policy, reflecting its commitment to customer satisfaction. ELNINO has not reported any funding, indicating a self-sustained growth model.

18. Carnesia

• Website: carnesia.com
• Ownership type: Private
• Headquarters: Dhaka, Dhaka, Bangladesh
• Employee distribution: Bangladesh 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: carnesia

Carnesia is an online cosmetics retailer based in Dhaka, Bangladesh, founded in 2015. The company specializes in a broad array of beauty products, including makeup, skincare, hair care, and personal care items. With a workforce of approximately 39 employees, Carnesia aims to provide a seamless shopping experience for consumers in Bangladesh, emphasizing authenticity and customer satisfaction. Their e-commerce platform features a variety of well-known brands, catering to the increasing demand for beauty products in the region. The company has positioned itself as a one-stop shop for beauty enthusiasts, offering cash on delivery options to enhance accessibility and convenience for its customers.

19. Luxplus

• Website: luxplus.dk
• Ownership type: Private
• Headquarters: Grimstad, Agder, Norway
• Employee distribution: Denmark 97%, Netherlands 3%
• Latest funding: April 2016
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: luxplus-aps

Luxplus is a private beauty retailer based in Grimstad, Agder, Norway, founded in 2013. The company specializes in offering a wide range of beauty and personal care products, including makeup, skincare, and wellness items. Luxplus operates primarily through an online platform, utilizing a membership model that allows consumers to access discounted products. This approach not only enhances affordability but also provides a convenient shopping experience for members. With a workforce of approximately 64 employees, the company has a strong presence in Denmark, where 97% of its operations are concentrated, and a smaller footprint in the Netherlands. Luxplus has not reported any recent funding, indicating a self-sustaining business model since its inception.

20. MAC Cosmetics

• Website: maccosmetics.com
• Ownership type: Corporate
• Headquarters: Columbia, Maryland, United States (USA)
• Employee distribution: United States (USA) 40%, United Kingdom (UK) 9%, Canada 8%, Other 43%
• Latest funding: November 2022
• Founded year: 1984
• Headcount: 10001+
• LinkedIn: mac-cosmetics

Founded in 1984, MAC Cosmetics, or Make-Up Art Cosmetics, is a prominent cosmetics brand headquartered in Columbia, Maryland. The company specializes in a wide array of makeup and skincare products, catering to both everyday consumers and professional makeup artists. MAC is recognized for its high-quality offerings, which include lipsticks, foundations, and various beauty products. The brand has built a reputation for innovation and inclusivity, often collaborating with artists and influencers to create unique collections. MAC operates retail stores and provides makeup services, but it also places significant emphasis on its online sales channel, making it accessible to a broader audience. The company has a robust e-commerce platform that features promotions, free shipping on qualifying orders, and a loyalty rewards program to enhance customer engagement. MAC Cosmetics continues to be a relevant and active participant in the beauty industry, adapting to trends and consumer preferences.

21. Konvy

• Website: konvy.com
• Ownership type: Venture Capital
• Headquarters: Watthana, Bangkok, Thailand
• Employee distribution: Thailand 94%, Philippines 6%
• Latest funding: Series A, $11.0M, January 2024
• Founded year: 2011
• Headcount: 201-500
• LinkedIn: konvy

Konvy is an e-commerce beauty retailer based in Watthana, Bangkok, Thailand, established in 2011. The company specializes in a wide array of skincare, cosmetics, and personal care products, catering primarily to consumers looking for authentic beauty items at competitive prices. Konvy's platform offers a seamless online shopping experience, featuring various promotions and discounts to attract customers. The company has a significant presence in Thailand, with a small portion of its operations in the Philippines. Recently, Konvy secured $11 million in Series A funding in January 2024, which underscores its potential for growth and innovation in the beauty e-commerce space. With a focus on customer satisfaction and product authenticity, Konvy continues to enhance its offerings and strengthen its market position.

22. NARS Cosmetics

• Website: narscosmetics.com
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 51%, United Kingdom (UK) 14%, France 4%, Other 31%
• Founded year: 1994
• Headcount: 201-500
• LinkedIn: nars-cosmetics

NARS Cosmetics, founded in 1994 and based in New York City, is a private cosmetics brand known for its high-quality makeup and skincare products. The company has carved out a niche in the beauty industry by offering a wide range of stylish and effective beauty solutions. NARS is particularly recognized for its innovative product lines, including the iconic Orgasm blush and the Light Reflecting™ foundation. The brand emphasizes direct-to-consumer sales through its online store, providing customers with easy access to its extensive product catalog. NARS also engages its audience through various marketing strategies, including virtual artist consultations and exclusive online promotions, which further solidify its presence in the cosmetics market.

23. LMCHING.COM

• Website: lmching.com
• Ownership type: Private
• Headquarters: Hong Kong S.A.R
• Employee distribution: Hong Kong S.A.R 50%, Vietnam 50%
• Founded year: 2016
• Headcount: 201-500
• LinkedIn: lmching-group

LMCHING.COM, operated by LMCHING Group Limited, is an e-commerce retailer based in Hong Kong S.A.R. Founded in 2016, the company focuses on skincare and beauty products, particularly those from Korea, which have gained significant popularity worldwide. Their product range includes makeup, skincare, and lifestyle items, appealing to consumers who prioritize quality in personal care. LMCHING.COM operates an online platform that offers global shipping, allowing them to reach customers across various regions. The company actively engages with its audience through promotional offers and maintains a presence on social media platforms like Instagram, Facebook, and TikTok. With a workforce of around 201-500 employees, LMCHING.COM is positioned to cater to the growing demand for mail order cosmetics, particularly in the Asian market.

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