Wisconsin's home insurance industry offers essential protection for homeowners against various risks, including fire, theft, and natural disasters. Companies range from large mutual insurers to independent agencies, each tailoring their policies to meet local needs. As climate change increases certain risks, insurers are adapting by enhancing risk assessment models and introducing innovative coverage options. Key trends include a growing emphasis on customer engagement through digital platforms, enabling streamlined claims processes. With the rise of technology, the industry is poised for transformation, focusing on personalized services and proactive risk management solutions to better serve clients' changing needs.

The companies featured here vary significantly in size, ranging from small independent agencies to large firms employing thousands. Most are headquartered in Wisconsin, with establishment years dating back to the early 20th century. They specialize in various insurance solutions, including home, auto, and business insurance, catering predominantly to the local market. Many emphasize personalized service, leveraging the expertise of local agents who understand the intricate needs of their communities. This personalized approach distinguishes them in an industry that is increasingly moving towards automation and digital interfaces.

Continue reading to explore the top home insurance companies in Wisconsin.

Top 23 Home Insurance Companies in Wisconsin

1. Acuity Insurance

• Website: acuity.com
• Ownership type: Private
• Headquarters: Sheboygan, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1925
• Headcount: 1001-5000
• LinkedIn: acuity-insurance

Acuity Insurance, based in Sheboygan, Wisconsin, is a mutual insurance company that has been operational since 1925. With a workforce of over 1,600 employees, Acuity provides a range of insurance products, including homeowners, renters, and auto insurance, catering to both individual consumers and businesses. The company prides itself on its customer service, offering personalized support and a seamless claims process. Acuity partners with a network of more than 30,000 independent agents, ensuring that clients receive tailored advice and coverage options. The company is recognized for its strong financial ratings, boasting over $6 billion in total assets and an A+ rating from AM Best, which highlights its reliability in fulfilling claims. Acuity's focus on risk management services and its commitment to combating insurance fraud further solidify its position in the insurance industry.

2. Rural Mutual Insurance Company

• Website: ruralmutual.com
• Ownership type: Private
• Headquarters: Madison, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1934
• Headcount: 501-1000
• LinkedIn: rural-mutual-insurance

Rural Mutual Insurance Company, based in Madison, Wisconsin, has been serving the insurance needs of Wisconsin residents since 1934. This private company specializes in a variety of insurance products, including home insurance, auto insurance, farm insurance, and business insurance. With a workforce of approximately 401 employees, Rural Mutual emphasizes local service and community involvement, ensuring that their offerings are tailored to the unique risks faced by farmers, families, and businesses in Wisconsin. Their agents are local residents who understand the community's needs, which enhances their service quality. The company is recognized as one of the top property and casualty insurers in the country, reflecting its strong reputation in the industry. Rural Mutual is dedicated to protecting what matters most to its clients, and it actively engages in community support initiatives, further solidifying its role as a trusted insurance provider in the region.

3. R&R Insurance Services Inc.

• Website: myknowledgebroker.com
• Ownership type: Family Owned
• Headquarters: Waukesha, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 1975
• Headcount: 201-500
• LinkedIn: r%26r-insurance-services

R&R Insurance Services Inc., based in Waukesha, Wisconsin, has been serving clients since its establishment in 1975. As a family-owned agency, it prides itself on delivering a wide range of insurance products, including personal, business, and financial services. The company focuses on helping both individual consumers and businesses manage risks through customized insurance solutions. Their personal insurance offerings prominently feature home insurance, renters insurance, and condominium insurance, showcasing their commitment to protecting clients' assets. R&R Insurance Services also emphasizes customer service, aiming to build long-term relationships with clients while ensuring they have the right coverage for their needs. With a workforce of approximately 285 employees, the agency operates primarily within the United States, reflecting its strong local presence and community involvement.

4. American Family Insurance

• Website: amfam.com
• Ownership type: Private
• Headquarters: Madison, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1927
• Headcount: 10001+
• LinkedIn: american-family-insurance

American Family Insurance, based in Madison, Wisconsin, is a private insurance company founded in 1927. With over 17,000 employees, it offers a wide array of insurance products, including property, casualty, auto, life, health, and homeowners insurance. The company aims to protect the financial well-being of its customers through comprehensive insurance solutions. American Family Insurance has been recognized for its customer satisfaction, particularly in the digital insurance shopping experience, as noted by J.D. Power in 2023. They also emphasize the importance of community engagement, with initiatives that support social impact and environmental sustainability. Their DreamBank program fosters a community of dreamers, providing resources and events to help individuals pursue their aspirations. This multifaceted approach positions American Family Insurance as a relevant and active participant in the home insurance industry.

5. CUNA Mutual Group

• Website: cunamutual.com
• Ownership type: Private
• Headquarters: Madison, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 97%, Other 3%
• Founded year: 1934
• Headcount: 1001-5000
• LinkedIn: cunamutualgroup

CUNA Mutual Group, founded in 1934 and based in Madison, Wisconsin, operates primarily through its TruStage brand. The company specializes in insurance and financial services, offering a variety of products that include life insurance, property insurance, and annuities. TruStage serves both individual consumers and businesses, focusing on risk management and asset protection. Their property insurance offerings include home, renters, and condo insurance, catering to a wide audience. CUNA Mutual Group is recognized for its commitment to customer engagement and support, which is reflected in their high consumer ratings. The company is underwritten by CMFG Life Insurance Company, which holds an 'A' (Excellent) rating from A.M. Best, showcasing its financial stability and reliability in fulfilling claims. With a workforce of approximately 1980 employees, CUNA Mutual Group continues to be a significant player in the insurance sector, particularly in the context of credit unions and their members.

6. TRICOR Insurance

• Website: tricorinsurance.com
• Ownership type: Private
• Headquarters: Lancaster, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 98%, Other 2%
• Latest funding: November 2021
• Founded year: 1945
• Headcount: 201-500
• LinkedIn: tricor

TRICOR Insurance, founded in 1945 and based in Lancaster, Wisconsin, is a private insurance agency that provides a variety of insurance products, including home, auto, life, and high-value home insurance. With a workforce of approximately 344 employees, the company operates across 34 locations, primarily in the United States. TRICOR is dedicated to helping both individual consumers and businesses manage risks and protect their assets through customized insurance solutions. Their agents are known for their proactive communication and customer service, ensuring that clients understand their coverage options and the associated costs. The company has built a reputation for creative insurance solutions and has been recognized as one of the top 100 insurance agencies in the country. TRICOR's focus on high-value home insurance highlights their expertise in catering to homeowners with unique needs, further solidifying their position in the industry.

7. Richards Insurance

• Website: richardsinsurance.com
• Ownership type: Private
• Headquarters: Beaver Dam, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1965
• Headcount: 51-200
• LinkedIn: richards-insurance-llc

Richards Insurance, established in 1965, is an independent insurance agency based in Beaver Dam, Wisconsin. With a workforce of around 35 employees, the agency operates multiple locations across Wisconsin, including Columbus, Oshkosh, Watertown, and West Bend. Richards Insurance offers a comprehensive range of insurance products, focusing on auto, home, life, and business insurance. Their approach is rooted in local service, emphasizing the importance of community involvement and building relationships with clients. The agency prides itself on providing tailored insurance solutions, helping both individuals and businesses manage risks effectively. They have developed a reputation for customer service, guided by the philosophy that servicing existing customers is as crucial as acquiring new ones. This commitment to client satisfaction is reflected in their ability to navigate complex insurance needs and provide valuable insights into coverage options.

8. HNI Risk Services

• Website: hni.com
• Ownership type: Corporate
• Headquarters: New Berlin, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2019
• Founded year: 1963
• Headcount: 51-200
• LinkedIn: hni-risk-services

HNI Risk Services, based in New Berlin, Wisconsin, is a corporate insurance agency that specializes in a variety of personal and business insurance solutions. Founded in 1963, the company has built a reputation for providing tailored insurance products, including home, auto, life, and health insurance. They also offer employee benefits and cybersecurity services, catering to both individual clients and businesses. HNI Risk Services operates under the umbrella of Acrisure, which enhances their capabilities and reach in the insurance market. Their team comprises experienced professionals dedicated to helping clients manage risks and protect their assets effectively. The company has not reported any recent funding, indicating a stable operational model without reliance on external financial support.

9. CONNECT, powered by American Family Insurance

• Website: connectbyamfam.com
• Ownership type: Private
• Headquarters: De Pere, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1987
• Headcount: 1001-5000
• LinkedIn: connectbyamfam

CONNECT, powered by American Family Insurance, is an insurance provider based in De Pere, Wisconsin. Founded in 1987, the company specializes in a variety of insurance products, including auto, home, condo, renters, and specialty insurance. As a subsidiary of American Family Insurance, CONNECT operates under the American Family Connect Property and Casualty Insurance Company and American Family Connect Insurance Company. The company primarily serves consumers looking to protect their assets and manage risks associated with unforeseen events. It leverages strategic partnerships to enhance its market presence and reach a broader audience. CONNECT's home insurance offerings are underwritten by various affiliates, ensuring a robust framework for policyholders. The company is dedicated to providing tailored insurance solutions that meet the needs of its customers, reflecting its commitment to the insurance industry.

10. TruStage

• Website: trustage.com
• Ownership type: Private
• Headquarters: Madison, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Founded year: 1935
• Headcount: 1001-5000
• LinkedIn: trustage

TruStage Financial Group, Inc., based in Madison, Wisconsin, is an insurance and financial services provider that has been operational since 1935. The company offers a variety of products, including life, auto, and home insurance, as well as investment solutions. TruStage primarily serves credit unions and individual consumers, focusing on financial protection and planning services. The company is underwritten by CMFG Life Insurance Company, which holds an 'A' (Excellent) rating from A.M. Best, reflecting its financial stability. TruStage has also been recognized for its customer service, achieving a high rating on TrustPilot. With over 2,300 employees, TruStage is well-positioned in the insurance sector, providing tailored solutions to meet the needs of its clients.

11. SF Insurance Group

• Website: sfinsurancegroup.com
• Ownership type: Private
• Headquarters: New Richmond, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1994
• Headcount: 11-50
• LinkedIn: sf-insurance-group

SF Insurance Group, founded in 1994 and based in New Richmond, Wisconsin, operates as an independent insurance agency. With a workforce of approximately 38 employees, the company has established itself as a significant player in the insurance market, particularly in Western Wisconsin. They offer a comprehensive range of insurance products, including auto, home, life, and health insurance, catering to both individual consumers and businesses. SF Insurance Group has formed partnerships with other agencies, enhancing their service capabilities and expanding their reach across multiple locations. Their commitment to customer satisfaction is evident in their testimonials, which highlight the agency's dedication to understanding and meeting the unique needs of their clients. The agency's experienced agents collectively bring over 500 years of industry knowledge, ensuring that clients receive informed guidance and support throughout their insurance journey.

12. Fleis Insurance Agency

• Website: fleisinsurance.com
• Ownership type: Private
• Headquarters: Onalaska, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1959
• Headcount: 11-50
• LinkedIn: fleis-insurance-agency

Fleis Insurance Agency, based in Onalaska, Wisconsin, has been serving clients since 1959. This independent insurance agency specializes in a wide array of personal and business insurance products. Their offerings include auto, homeowners, life, and health insurance, catering to individual needs. For businesses, they provide various commercial insurance solutions, such as general liability and workers' compensation. The agency operates primarily in Wisconsin but is also licensed in Iowa, Illinois, and Minnesota. With a team of 18 employees, Fleis Insurance Agency emphasizes personalized service, ensuring that each client receives dedicated attention from their agents. Their approach allows them to tailor insurance solutions to meet specific client needs, enhancing their relevance in the home insurance sector.

13. Holden Insurance Agency, Inc.

• Website: holdeninsurance.com
• Ownership type: Corporate
• Headquarters: Superior, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: January 2017
• Founded year: 1931
• Headcount: 11-50
• LinkedIn: holden-insurance-agency-inc

Holden Insurance Agency, Inc., founded in 1931, is an insurance agency based in Superior, Wisconsin. With a workforce of approximately 25 employees, the agency operates multiple offices across Wisconsin, Minnesota, and Michigan. They provide a wide array of insurance products, including auto, home, business, life, health, and Medicare insurance. The agency prides itself on delivering personalized service and leveraging local expertise to meet the unique needs of both individual consumers and businesses. As an independent agency, Holden Insurance has access to numerous insurance companies, enabling them to offer competitive pricing and tailored solutions. Their commitment to understanding client needs and providing comprehensive coverage options positions them as a reliable choice for homeowners seeking insurance solutions.

14. Leonard Insurance

• Website: leonardinswi.com
• Ownership type: Family Owned
• Headquarters: Mequon, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1963
• Headcount: 11-50
• LinkedIn: leonard-insurancewi

Leonard Insurance, based in Mequon, Wisconsin, has been serving individuals, families, and businesses since its establishment in 1963. As a family-owned agency, it prides itself on providing personalized service and maintaining strong relationships with various insurance providers. This independence allows Leonard Insurance to offer a wide range of personal and commercial insurance products, including home insurance, car insurance, and small business insurance. The agency emphasizes the importance of customer engagement, ensuring that clients receive tailored coverage options that meet their specific needs. With a dedicated team of knowledgeable staff, Leonard Insurance has built a reputation for responsiveness and reliability, making it a trusted choice for insurance in the Greater Milwaukee Area and beyond.

15. Wisconsin Mutual Insurance Company

• Website: wiins.com
• Ownership type: Private
• Headquarters: Madison, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1903
• Headcount: 51-200
• LinkedIn: wisconsin-mutual-insurance-company

Wisconsin Mutual Insurance Company, based in Madison, Wisconsin, has been a player in the insurance industry since its inception in 1903. Initially known as the Wisconsin Tornado Mutual Insurance Company, it has evolved to provide a variety of insurance products, including personal, farm, and commercial insurance. The company operates as a mutual insurer, meaning it is owned by its policyholders, which aligns its interests with those it serves. With a workforce of approximately 45 employees and a network of over 1,000 agents, Wisconsin Mutual insures more than 50,000 properties and 100,000 automobiles. The company has a strong emphasis on customer service, sound underwriting practices, and competitive pricing, which has contributed to its growth and stability in the market. Wisconsin Mutual has consistently reported positive financial results, maintaining a premium to surplus ratio well under 1.0, indicating a solid financial foundation. Their home insurance offerings include various programs designed to meet the needs of different homeowners, showcasing their commitment to providing comprehensive coverage options.

16. American Advantage - Petersen Group

• Website: americanadvantagepetersen.com
• Ownership type: Family Owned
• Headquarters: New Berlin, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1974
• Headcount: 11-50
• LinkedIn: petersen-%26-associates

American Advantage - Petersen Group is an independent insurance agency based in New Berlin, Wisconsin. Founded in 1974 by Ron Petersen, the agency has been family-owned for two generations, with Eric and Marc Petersen currently at the helm. The agency specializes in providing tailored insurance solutions for both individuals and businesses, including home, auto, and business insurance. They pride themselves on a customer-centric approach, ensuring that clients receive personalized service and support. The agency collaborates with over 20 insurance companies, allowing them to offer a variety of options to meet the unique needs of their clients. Their commitment to leveraging technology for improved customer experience is evident in their self-service options and proactive communication strategies. This focus on innovation and client engagement positions them as a relevant player in the home insurance sector.

17. Schwarz Insurance

• Website: schwarzins.com
• Ownership type: Private
• Headquarters: Prairie Du Sac, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1923
• Headcount: 51-200
• LinkedIn: schwarz-insurance-agency

Schwarz Insurance, founded in 1923 in Prairie du Sac, Wisconsin, is a private insurance agency that provides a variety of insurance products, including auto, home, health, and business insurance. With a workforce of approximately 55 employees, the agency operates multiple locations throughout Wisconsin, serving both individual consumers and businesses. The company is currently in its third generation of family ownership, with Kathy Schwarz as the President/CEO. Under her leadership, Schwarz Insurance has continued to grow, administering over $100 million in premiums. The agency prides itself on its customer service and has a strong focus on understanding the unique needs of its clients, particularly in the home insurance sector. Their long history and commitment to the community further solidify their role in the insurance industry.

18. Partners Mutual Insurance Company

• Website: partnersmutual.com
• Ownership type: Private
• Headquarters: Waukesha, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1931
• Headcount: 11-50
• LinkedIn: partnersmutual

Partners Mutual Insurance Company, based in Waukesha, Wisconsin, has been providing insurance solutions since 1931. This private company employs a team of 22 professionals dedicated to delivering a variety of insurance products, including auto, home, and business insurance. Their focus on exceptional claims service and community involvement sets them apart in the industry. Operating through independent agents, Partners Mutual Insurance ensures that clients receive personalized attention and tailored coverage options. The company is committed to helping individuals and businesses protect against financial losses due to accidents and damages. Their affiliation with Penn National Insurance further strengthens their market position, allowing them to leverage additional resources and expertise while maintaining a strong commitment to customer service.

19. SIA Insurance Services

• Website: siainsurance.com
• Ownership type: Family Owned
• Headquarters: Waupun, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1927
• Headcount: 11-50
• LinkedIn: sia-insurance-services

SIA Insurance Services, founded in 1927 by John D. Westra, is a family-owned insurance agency based in Waupun, Wisconsin. With a workforce of 11 to 50 employees, the agency has built a reputation for providing a wide range of insurance products, including auto, home, business, life, and health insurance. The company serves both individual consumers and businesses, focusing on delivering tailored insurance solutions that address various risks. SIA has established long-term relationships with reputable insurance carriers, allowing them to offer competitive coverage options. Their commitment to customer satisfaction is evident in their community involvement and positive customer reviews. As an independent agency, SIA Insurance Services is not tied to any single insurance provider, which enables them to advocate for their clients' best interests when it comes to claims and policy management.

20. Mosher & associates insurance services

• Website: mosherinsurance.com
• Ownership type: Family Owned
• Headquarters: Monroe, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1910
• Headcount: 11-50
• LinkedIn: mosher-associates-insurance-services

Mosher & Associates Insurance Services, based in Monroe, Wisconsin, is a family-owned insurance agency that has been serving clients since 1910. The agency specializes in a variety of insurance products, including home, auto, life, commercial, and farm insurance. With a dedicated team of knowledgeable agents, Mosher & Associates emphasizes personalized service, helping clients navigate the complexities of insurance coverage. Their commitment to customer satisfaction is reflected in their proactive approach, including annual reviews of clients' insurance positions to ensure optimal coverage. The agency operates multiple locations in Wisconsin and partners with over 30 insurance carriers, allowing them to offer tailored solutions that meet the unique needs of their clients. Mosher & Associates is also actively involved in their local communities, supporting various non-profits and organizations, which further demonstrates their commitment to service beyond just insurance.

21. Abel Insurance

• Website: abelins.com
• Ownership type: Private
• Headquarters: Kaukauna, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1967
• Headcount: 1-10
• LinkedIn: abel-insurance-%26-associates

Abel Insurance, also known as Apex Insurance Group of WI, is a private insurance agency based in Kaukauna, Wisconsin. Founded in 1967, the company has built a reputation for providing a variety of insurance products, including auto, home, life, health, and business insurance. Abel Insurance emphasizes personalized service, aiming to be a trusted advisor for individuals, families, and businesses. Their approach involves understanding the unique needs of clients and offering tailored solutions to manage risks and protect assets. The agency operates multiple locations across Wisconsin, enhancing its accessibility to local clients. Abel Insurance has not reported any funding, indicating it operates independently without external financial backing. The company’s commitment to integrity, compassion, and innovation is reflected in its customer service philosophy, which has garnered positive testimonials from clients.

22. Midwest Select Insurance Group LLC

• Website: ms-ig.com
• Ownership type: Private
• Headquarters: Eau Claire, Wisconsin, United States (USA)
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: midwest-select-insurance-group-llc

Midwest Select Insurance Group LLC (MSIG) is an insurance agency based in Eau Claire, Wisconsin, founded in 2012. The company offers a wide array of insurance products, including personal, business, and employee benefits insurance. MSIG serves both individual consumers and businesses, helping them manage risks and protect their assets through tailored insurance solutions. With four locations across Wisconsin, the agency emphasizes personalized service and expertise in the insurance sector. The founders and team members bring over 100 years of combined experience in the industry, which enhances their capability to provide informed advice and support. MSIG operates as an independent agency, allowing them to represent numerous insurance companies, thus providing clients with a variety of choices. Their focus on customer service is reflected in numerous positive reviews from clients who appreciate the agency's responsiveness and dedication to meeting their insurance needs.

23. American Advantage - Lindow Insurance

• Website: lindowinsurance.com
• Ownership type: Private
• Headquarters: Pewaukee, Wisconsin, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: american-advantage-lindow-insurance

American Advantage - Lindow Insurance, founded in 1995, is a private insurance agency based in Pewaukee, Wisconsin. With a team of 23 employees, the company focuses on providing tailored insurance solutions for both businesses and individuals. They offer a wide range of products, including home insurance, which protects property and legal liability for homeowners. Lindow Insurance prides itself on its ability to connect clients with over 40 insurance carriers, ensuring that they can find the best coverage options available. The agency's commitment to understanding the specific needs of Wisconsin residents has allowed it to build a reputation for responsive service and competitive insurance products. Their approach emphasizes personalized service, aiming to craft custom policies that address the unique risks faced by their clients. This dedication to client satisfaction and comprehensive coverage options positions Lindow Insurance as a relevant player in the home insurance market.

Home Insurance Insights: Key Companies in Wisconsin

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