The health insurance sector in Georgia features a blend of well-established companies and newer players. These providers deliver a range of coverage options for individuals, families, and businesses, accommodating various healthcare needs. Among the offerings, companies provide Medicare solutions, employee benefits, and specialized plans that address chronic illnesses. As telehealth becomes a mainstream service, insurers are increasingly adapting offerings to include digital health solutions, recognizing the need for responsive and accessible care. With ongoing healthcare reforms, the industry's trajectory leans toward personalized care and innovative service delivery for Georgians.


The companies listed range in size from small family-owned firms to larger agencies, all headquartered in key Georgia cities like Atlanta, Dalton, and Norcross. Founded from 1936 to 2021, these companies emphasize specialized products such as Medicare solutions, employee benefits, and telehealth services. Notable players include Blue Cross and Blue Shield of Georgia, and Alliant Health Plans, highlighting the competitive landscape within the state's health insurance sector.


Continue reading to explore the top health insurance companies in Georgia.


Top 23 Health Insurance Companies in Georgia


1. Blue Cross and Blue Shield of Georgia, Inc.


Blue Cross and Blue Shield of Georgia, Inc. is a health insurance provider based in Atlanta, Georgia. Founded in 1985, the company operates as part of Anthem Blue Cross Blue Shield, offering a comprehensive suite of insurance products. These include medical, dental, and vision coverage tailored for individuals, families, and businesses. The company emphasizes essential health services and wellness programs aimed at managing healthcare costs and facilitating access to necessary medical care. With a workforce of 201-500 employees, Blue Cross and Blue Shield of Georgia is positioned to serve a significant number of clients across the United States, reflecting its active engagement in the health insurance market.


2. Alliant Health Plans

  • Website: alliantplans.com
  • Ownership type: Private
  • Headquarters: Dalton, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1997
  • Headcount: 201-500
  • LinkedIn: allianthealthplans

Alliant Health Plans is a health insurance provider based in Dalton, Georgia, established in 1997. The company specializes in offering a variety of health plans, including individual, family, and group options. Their product lineup features plans like SoloCare for individuals and families, SimpleCare for large groups, and 4Corners level-funded plans for employers. Alliant Health Plans aims to improve access to quality healthcare through its services, which include telehealth options and a robust online member portal. They also provide administrative services to businesses, ensuring that employers can effectively manage their health insurance offerings. The company is dedicated to community involvement, actively participating in local events to promote health education and access. With a workforce of 201-500 employees, Alliant Health Plans maintains a strong presence in the health insurance industry, focusing on personalized service and member resources.


3. USA Health Insurance

  • Website: usa-healthinsurance.com
  • Ownership type: Family Owned
  • Headquarters: Woodstock, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1996
  • Headcount: 1-10
  • LinkedIn: usa-health-insurance

USA Health Insurance, operating under USA Health Plans, Inc., is a health insurance provider based in Woodstock, Georgia. Founded in 1996, the company specializes in offering a range of insurance products tailored to individual, family, and group needs, including Medicare options. They assist consumers and businesses in navigating health insurance choices, ensuring that clients find suitable and affordable coverage. Their services include personalized consultations, enrollment support, and compliance assistance, which are crucial for clients who may find the health insurance landscape overwhelming. The company prides itself on its customer service, as evidenced by positive testimonials from clients who appreciate the accessibility and responsiveness of their staff. USA Health Insurance operates entirely within the United States and focuses on providing customized solutions to meet the unique needs of its clients.


4. OptiMedHealth Plans

  • Website: optimedhealth.com
  • Ownership type: Family Owned
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1968
  • Headcount: 51-200
  • LinkedIn: optimed-health-plans

OptiMedHealth Plans, based in Atlanta, Georgia, is a family-owned health insurance provider that has been operational since 1968. The company specializes in employee benefits, offering a range of health coverage solutions that include Major Medical and GAP Group Supplemental plans. OptiMedHealth aims to simplify the complexities of health benefits for brokers, employers, and individuals, ensuring that clients can navigate their options with ease. Their services extend to administrative support and innovative tools like self-service technology, which enhances the customer experience. The company has built a reputation for fast service and transparency, addressing the needs of a market that increasingly values efficiency and clarity in health insurance. OptiMedHealth's focus on customization allows them to cater to various client needs, making them a relevant player in the health insurance industry.


5. Bankers Fidelity Life Insurance Company

  • Website: bankersfidelity.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1955
  • Headcount: 51-200
  • LinkedIn: bankersfidelity

Bankers Fidelity Life Insurance Company, founded in 1955 and based in Atlanta, Georgia, is a private insurance provider that focuses on health and life insurance products. The company offers a range of services, including Medicare Supplement Insurance, Short-Term Care Insurance, Lump Sum Cancer Insurance, Final Expense Life Insurance, and Hospital Indemnity Insurance. With a workforce of approximately 98 employees, Bankers Fidelity has built a reputation for reliability and customer service, particularly among seniors. They are licensed to operate in 46 states and the District of Columbia, which allows them to reach a broad audience. Their mission emphasizes providing policyholders with peace of mind through comprehensive coverage and responsive service. Bankers Fidelity is rated A- (Excellent) by A.M. Best, reflecting their financial stability and commitment to fulfilling policyholder obligations.


6. Partners Benefit Group, LLC


Partners Benefit Group, LLC, based in Tifton, Georgia, is an insurance agency that has been providing employee benefit solutions and health insurance products since 1983. The company serves a wide array of clients, including small, mid-sized, and large employers, as well as individuals seeking tailored insurance packages. Their offerings include health, dental, disability, and life insurance, along with administrative support designed to simplify the insurance process. The firm prides itself on delivering strategic solutions that align with clients' specific needs and compliance requirements. With a strong emphasis on customer service, Partners Benefit Group has built a reputation for going above and beyond for their clients, as evidenced by numerous testimonials. Their recent accolades, including the 'Top Employee Benefits Consultant Awards' for Georgia, further underscore their active role and relevance in the health insurance industry.


7. Sonder Health Plans

  • Website: sonderhealthplans.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: $7.7M, April 2020
  • Founded year: 2018
  • Headcount: 51-200
  • LinkedIn: sonder-health-plans

Sonder Health Plans, based in Atlanta, Georgia, is a health insurance provider that specializes in Medicare Advantage plans and chronic care management services. Founded in 2018, the company aims to serve individuals, particularly seniors and those with chronic health conditions, by offering tailored health plans that address their unique healthcare needs. Sonder's product offerings include various Chronic Special Needs Plans (C-SNPs) and standard HMO/PPO plans, which are designed to provide comprehensive coverage and support for its members. The company has also secured funding of $7.65 million as of April 2020, reflecting a level of investor interest and belief in its business model. Sonder Health Plans is committed to enhancing the healthcare experience for its members through personalized services and local support, positioning itself as a relevant player in the health insurance industry.


8. Affordable Medicare Solutions


Affordable Medicare Solutions, based in Suwanee, Georgia, is an insurance agency that has been operating since 1995. The company specializes in Medicare plans and personal health coverage, providing tailored services to individuals and families. With a team that boasts over 100 years of combined experience, they assist clients in understanding their insurance options and selecting plans that best meet their healthcare needs. The agency has served more than 20,000 clients and continues to grow, welcoming over 1,200 new clients each year. Their focus on customer service is evident through their personalized consultations and educational resources, including free webinars and a comprehensive blog. Affordable Medicare Solutions has received recognition for its service excellence, winning awards such as Best of Atlanta and Best of Gwinnett in 2023, highlighting their strong presence in the local market.


9. Peach State Health Plan

  • Website: pshpgeorgia.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 97%, Georgia 3%
  • Founded year: 2006
  • Headcount: 201-500
  • LinkedIn: peach-state-health-plan

Peach State Health Plan, founded in 2006 and based in Atlanta, Georgia, is a private health insurance provider dedicated to offering a range of services tailored to the needs of individuals and families in Georgia. The company specializes in Medicaid, health insurance marketplace plans, and Medicare Advantage plans, ensuring that its members have access to affordable healthcare options. Peach State Health Plan is part of Centene Corporation, which enhances its operational capabilities and resources. The company emphasizes value-added benefits, such as wellness programs, adult vision and dental services, and incentives for healthy behaviors, which aim to improve overall health outcomes for its members. With a workforce of approximately 119 employees, Peach State Health Plan is committed to serving its community and addressing the unique healthcare challenges faced by its members.


10. Dentegra Insurance Company

  • Website: dentegra.com
  • Ownership type: Private
  • Headquarters: Alpharetta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 71%, Mexico 29%
  • Founded year: 2004
  • Headcount: 51-200
  • LinkedIn: dentegra-insurance-company

Dentegra Insurance Company, founded in 2004 and based in Alpharetta, Georgia, is a private healthcare service provider focused on dental insurance and savings plans. The company aims to make dental care more affordable and accessible for individuals and families. Dentegra offers a range of flexible dental coverage options, including dental savings plans and Health Care Exchange plans, which comply with the Affordable Care Act. With a network of providers, Dentegra ensures that its members can access necessary dental services without the burden of excessive costs. The company has garnered a membership base of over 4.5 million nationwide, reflecting its commitment to supporting oral health. Dentegra's plans are designed to be straightforward and user-friendly, catering to the needs of both members and providers. The company operates primarily in the United States, with a small percentage of its workforce in Mexico, indicating a focused operational strategy. Notably, Dentegra's dental plans are underwritten by itself, except in New York, where they are underwritten by Dentegra Insurance Company of New England.


11. Managed Health

  • Website: managedhealth.com
  • Ownership type: Family Owned
  • Headquarters: Alpharetta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2020
  • Headcount: 11-50
  • LinkedIn: managed-health

Managed Health, founded in 2020 and based in Alpharetta, Georgia, is a family-owned healthcare services company. With a team of 18 employees, they specialize in health and wellness programs, employee benefits, and healthcare navigation services. Their mission is to enhance employee satisfaction while simultaneously reducing healthcare costs for businesses. Managed Health provides a variety of offerings, including group health insurance, workers' compensation plans, and flexible spending accounts. They emphasize a proactive approach to healthcare, focusing on preventive measures and personalized health plans. Their services are designed to integrate seamlessly with existing health plans, making them a valuable partner for employers looking to optimize their employee benefits. Managed Health's commitment to improving overall employee health through innovative wellness initiatives positions them as a relevant player in the health insurance sector.


12. Real Senior Management


Real Senior Management, based in Newnan, Georgia, is a private insurance agency founded in 2020. The company specializes in Medicare solutions tailored for seniors, offering a variety of plans such as Medicare Advantage, Medicare Supplement, and Prescription Drug Plans. Their primary focus is to assist clients in understanding and selecting the right Medicare coverage, which is crucial for seniors who often face complex healthcare decisions. With a team of knowledgeable agents, Real Senior Management aims to simplify the Medicare enrollment process and provide personalized support to their clients. They also emphasize the importance of technology and training for their agents, ensuring that they are well-equipped to serve the needs of Medicare beneficiaries. The agency operates entirely within the United States, reflecting a commitment to the local market and its specific healthcare needs.


13. Secure Health

  • Website: shpg.com
  • Ownership type: Private
  • Headquarters: Macon, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1992
  • Headcount: 51-200
  • LinkedIn: secure-health-plan-of-ga

Secure Health, based in Macon, Georgia, is a healthcare administrator that specializes in comprehensive health benefits management and care services. Founded in 1992, the company operates as a third-party administrator (TPA) and a preferred provider organization (PPO) network. Secure Health primarily serves employers, healthcare providers, and members by offering customized solutions that include Administrative Services, Care Management, and Employee Assistance Programs. Their focus is on minimizing costs while ensuring quality healthcare access for employees, which enhances overall health outcomes. The company has managed health benefits for self-funded employers and currently serves over 72 health plans across various states in the U.S. In 2023, Secure Health entered a strategic partnership with MedCost, aiming to combine the support of a national TPA with the personalized service of a local provider. This partnership is expected to bolster their service offerings and improve health outcomes for their members.


14. State Mutual Insurance Company


State Mutual Insurance Company, based in Rome, Georgia, is a mutual life and health insurance provider that specializes in supplemental insurance products. Founded in 1936, the company has a rich history rooted in community service, initially established to provide much-needed insurance options during the Great Depression. State Mutual focuses on offering coverage for critical illnesses, accidents, and chronic sickness, primarily targeting seniors in rural and small-town areas. This focus allows them to tailor their products to meet the specific needs of their customers, many of whom may struggle with the limitations of standard health insurance plans. The company operates as a mutual insurer, meaning it is owned by its policyholders, which fosters a strong commitment to customer service and financial stability. State Mutual is licensed in 44 states and the District of Columbia, and it partners with Platinum Supplemental Insurance to enhance its product offerings. Their dedication to understanding and addressing the unique challenges faced by their customer base positions them as a significant player in the supplemental insurance market.


15. Elite Insurance Group

  • Website: elite-insgroup.com
  • Ownership type: Corporate
  • Headquarters: Reidsville, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Latest funding: August 2024
  • Founded year: 2005
  • Headcount: 51-200
  • LinkedIn: elite-ins-group

Elite Insurance Group, founded in 2005 and based in Reidsville, Georgia, is an insurance agency that specializes in Medicare, life insurance, and health insurance. With a dedicated team of approximately 45 employees, the company operates across multiple states, providing personalized assistance to seniors and individuals in understanding their insurance options. Elite Insurance Group prides itself on its customer-centric approach, helping clients find the best coverage tailored to their specific needs. The agency is independent, allowing it to offer a variety of products from different insurance carriers, which enhances its ability to serve clients effectively. Their focus on the senior market, combined with a commitment to integrity and support, has established them as a reliable resource for those navigating the complexities of health insurance.


16. Allen & Furr

  • Website: allenandfurr.com
  • Ownership type: Private
  • Headquarters: Roswell, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1981
  • Headcount: 11-50
  • LinkedIn: allen-%26-furr

Allen & Furr Insurance, established in 1981 and based in Roswell, Georgia, operates as a private insurance agency with a team of 11 to 50 employees. The company offers a wide array of insurance services, including business, personal, and group health insurance. They cater to both individual consumers and businesses, providing tailored solutions to manage risks and protect assets. Their commitment to customer service is evident in their approach to customizing coverage options to meet the unique needs of their clients. Allen & Furr also emphasizes their ability to compare rates from multiple insurance carriers, ensuring clients receive competitive pricing and comprehensive coverage. Their services extend beyond health insurance, encompassing auto, home, life, and long-term care insurance, which reflects their broad operational scope in the insurance industry.


17. MSIS Inc.

  • Website: msis.us
  • Ownership type: Private
  • Headquarters: Valdosta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1978
  • Headcount: 11-50
  • LinkedIn: msis-inc-

MSIS Inc., based in Valdosta, Georgia, has been operational since 1978, specializing in Medicare, Medigap, and Life Insurance services. The company operates nationwide, providing support to seniors as they navigate their insurance choices. MSIS is dedicated to building strong relationships with both clients and agents, ensuring that informed decisions are made in the often complex insurance market. Their focus on the senior demographic allows them to tailor their services effectively, and they have developed a reputation for honest and forthright service. With a team of experienced agents, MSIS continues to expand its offerings, including a Medicare Supplement lead program and life insurance products, demonstrating their adaptability and commitment to meeting the needs of their clients.


18. Norton Agency Insurance

  • Website: nortoninsurance.com
  • Ownership type: Private
  • Headquarters: Gainesville, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1928
  • Headcount: 51-200
  • LinkedIn: nortonagencyinsurance

Norton Agency Insurance, established in 1928, is a private insurance agency based in Gainesville, Georgia. With a workforce of approximately 54 employees, the agency specializes in a variety of insurance products, including personal, business, life, and health insurance. They serve both individual consumers and businesses, providing customized insurance solutions aimed at managing risks and protecting assets. Norton Agency Insurance prides itself on its customer-centric approach, acting as a trusted advisor in the insurance market. The agency represents a carefully selected group of nationally recognized insurance carriers, allowing them to offer a wide range of options to their clients. Their commitment to superior customer service is evident in their focus on personal attention and prompt service, which has helped them build a loyal client base of around 30,000 insured individuals and businesses. The agency is licensed to operate in all 50 states, showcasing its extensive reach in the insurance industry.


19. Tarkenton Senior Solutions


Tarkenton Senior Solutions, also known as Med Life Financial, is an insurance agency based in Atlanta, Georgia, that specializes in financial services for seniors. Founded in 2022, the company aims to address the unique insurance needs of individuals aged 65 and older. Their product offerings include Medicare Advantage plans, Medicare Supplement insurance, final expense coverage, life insurance, and annuities. Med Life Financial prides itself on educating clients about their options, helping them navigate the often complex world of insurance. The agency operates with a family of independent agents who are trained to provide personalized service and support. They partner with well-known insurance carriers such as United Healthcare, Aetna, and Mutual of Omaha to offer a range of solutions tailored to the specific needs of their clients. Despite being a newcomer in the industry, the company is focused on building a reputation for integrity and client satisfaction.


20. XO Health Inc.

  • Website: xohealth.com
  • Ownership type: Private
  • Headquarters: Alpharetta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2021
  • Headcount: 51-200
  • LinkedIn: xohealthinc

XO Health Inc., founded in 2021 and based in Alpharetta, Georgia, is a private company that specializes in providing tech-enabled health benefit solutions tailored for self-insured employers. With a team of experts, XO Health aims to transform the healthcare experience by offering integrated medical and pharmacy plans, member advocacy, and value-based provider networks. Their services are designed to enhance healthcare cost management and improve quality for their clients. The company operates entirely within the United States and has quickly established itself as a notable player in the healthcare solutions space, focusing on the unique needs of self-insured employers. Their innovative approach includes features like consolidated billing through their app and dedicated member advocates to support individuals in navigating their healthcare needs. Although they have not reported any funding, their strategic partnerships and industry expertise suggest a commitment to growth and innovation in the healthcare sector.


21. Eagle HealthPlans

  • Website: eaglehealthplans.com
  • Ownership type: Private
  • Headquarters: Norcross, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2018
  • Headcount: 1-10
  • LinkedIn: eaglehealthplans

Eagle HealthPlans is a health insurance provider based in Norcross, Georgia, established in 2018. The company specializes in delivering customized health benefits to small and midsized employers, particularly those with a workforce that is predominantly young and healthy. By focusing on the health profile of groups rather than participation levels, Eagle HealthPlans aims to reduce insurance costs for employers who often find themselves overpaying to cover higher-risk individuals. Their innovative solutions include level funding and risk-appropriate rates, which help ensure that employers pay only for the coverage they need. Additionally, Eagle HealthPlans offers a concierge service designed to assist both employers and employees in navigating the complexities of healthcare, further enhancing their value proposition. The founders, Tom Haynes and Mike Lichman, bring extensive industry experience, which adds credibility to the company's operations and strategic direction.


22. MSI Benefits Group

  • Website: msibg.com
  • Ownership type: Private
  • Headquarters: Kennesaw, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1983
  • Headcount: 11-50
  • LinkedIn: msi-benefits-group-inc.

MSI Benefits Group, founded in 1983 and based in Kennesaw, Georgia, operates as an employee benefits consulting and brokerage firm. With a team of 25 professionals, the company focuses on assisting employer groups in the design, implementation, and management of employee benefits programs. Their services cover a wide range of offerings, including health insurance, compliance support, and wellness plans. MSI Benefits Group prides itself on its strategic approach, emphasizing long-term relationships with clients rather than transactional engagements. They provide tailored consulting services that help businesses attract and retain quality employees while managing costs effectively. Their expertise extends to various employee benefits, such as group health, dental, and vision insurance, as well as compliance with regulations like ACA and COBRA. By acting as a liaison between clients and insurance carriers, MSI ensures that employers can navigate the complexities of employee benefits with confidence.


23. Vxtra Health

  • Website: vxtrahealth.com
  • Ownership type: Private
  • Headquarters: Atlanta, Georgia, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2018
  • Headcount: 11-50
  • LinkedIn: vxtrahealth

Vxtra Health, founded in 2018 and based in Atlanta, Georgia, is a private healthcare solutions provider dedicated to improving healthcare benefits for self-insured middle market employers. The company offers a range of services, including patient navigation support and incentive-based plan designs, while collaborating closely with local physicians to enhance patient care. Vxtra Health's business model is built on the principles of cost efficiency and quality healthcare delivery, aiming to streamline the healthcare experience for both employers and employees. Their innovative approach seeks to disrupt traditional health insurance practices by eliminating burdensome processes such as copays and pre-authorization requirements, thereby fostering a more patient-centric environment. With a team that boasts extensive experience in healthcare management and technology, Vxtra Health is positioned to make a significant impact in the self-insured employer space, providing solutions that prioritize the needs of patients and healthcare providers alike.



Health Insurance Insights: Key Companies in Georgia


CompanyHeadquarterSizeFoundedOwnership
Blue Cross and Blue Shield of Georgia, Inc.Atlanta, Georgia, United States (USA)201-5001985Private
Alliant Health PlansDalton, Georgia, United States (USA)201-5001997Private
USA Health InsuranceWoodstock, Georgia, United States (USA)1-101996Family Owned
OptiMedHealth PlansAtlanta, Georgia, United States (USA)51-2001968Family Owned
Bankers Fidelity Life Insurance CompanyAtlanta, Georgia, United States (USA)51-2001955Private
Partners Benefit Group, LLCTifton, Georgia, United States (USA)11-501983Private
Sonder Health PlansAtlanta, Georgia, United States (USA)51-2002018Private
Affordable Medicare SolutionsSuwanee, Georgia, United States (USA)1-101995Private
Peach State Health PlanAtlanta, Georgia, United States (USA)201-5002006Private
Dentegra Insurance CompanyAlpharetta, Georgia, United States (USA)51-2002004Private
Managed HealthAlpharetta, Georgia, United States (USA)11-502020Family Owned
Real Senior ManagementNewnan, Georgia, United States (USA)501-10002020Private
Secure HealthMacon, Georgia, United States (USA)51-2001992Private
State Mutual Insurance CompanyRome, Georgia, United States (USA)11-501936Private
Elite Insurance GroupReidsville, Georgia, United States (USA)51-2002005Corporate
Allen & FurrRoswell, Georgia, United States (USA)11-501981Private
MSIS Inc.Valdosta, Georgia, United States (USA)11-501978Private
Norton Agency InsuranceGainesville, Georgia, United States (USA)51-2001928Private
Tarkenton Senior SolutionsAtlanta, Georgia, United States (USA)201-5002022Private
XO Health Inc.Alpharetta, Georgia, United States (USA)51-2002021Private
Eagle HealthPlansNorcross, Georgia, United States (USA)1-102018Private
MSI Benefits GroupKennesaw, Georgia, United States (USA)11-501983Private
Vxtra HealthAtlanta, Georgia, United States (USA)11-502018Private


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