Content marketing software companies facilitate the creation, management, and analysis of digital content to boost engagement and sales. This industry includes firms that provide tools for content strategy, optimization, and distribution, often relying on AI to enhance efficiency. Trends point towards increasing automation, with more platforms integrating cutting-edge technologies like machine learning to personalize content experiences. Additionally, adapting to changing consumer behavior and preferences drives innovations in this space, pushing organizations to focus on providing data-driven insights to maximize their marketing impact.

This list features 23 content marketing software companies, each varying in size, location, and year of establishment. The companies range from startups with fewer than 50 employees to established organizations boasting thousands in workforce. They originate from diverse regions, primarily the United States and Europe, specializing in aspects like content creation, customer experience management, and SEO optimization. Their innovative technologies aim to enhance marketing workflows and empower teams to produce targeted, effective content strategies.

Continue reading to discover the top content marketing software companies.

Top 23 Content Marketing Software Companies

1. Contently

• Website: contently.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 68%, Pakistan 8%, India 6%, Other 18%
• Latest funding: September 2024
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: contently

Contently, founded in 2010 and based in New York City, operates as a content marketing agency that provides a robust platform for content creation, strategy, and analytics. The company primarily serves enterprise brands, helping them enhance their content marketing efforts and improve return on investment through streamlined workflows and performance measurement. With a workforce of approximately 134 employees, Contently has established itself as a significant player in the digital content space. Their platform not only facilitates the creation of high-quality content but also offers tools for strategic alignment and optimization. Contently has built a global creative marketplace, connecting brands with over 165,000 writers, filmmakers, designers, and editors, which allows for a wide range of content types. The company has received recognition for its innovative approach and effectiveness in driving content marketing success for its clients.

2. Sitecore

• Website: sitecore.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 21%, Greece 10%, Malaysia 10%, Other 59%
• Latest funding: $1.2B, January 2021
• Founded year: 2001
• Headcount: 1001-5000
• LinkedIn: sitecore

Sitecore, founded in 2001 and based in San Francisco, California, is a software company that specializes in customer experience management. The company provides a suite of solutions that includes web content management and marketing automation software. These tools are designed to help businesses improve their digital marketing strategies and enhance customer engagement. Sitecore serves a wide range of industries, assisting organizations in optimizing their customer interactions through personalized content delivery and data-driven insights. With a workforce of approximately 1,750 employees, Sitecore has a global presence, with significant operations in countries like Greece, Malaysia, and Ukraine. The company has attracted substantial investment, securing $1.2 billion in funding in January 2021, which underscores its relevance and ambition in the competitive landscape of digital marketing technology.

3. StoryChief - Content Marketing Platform

• Website: storychief.io
• Ownership type: Venture Capital
• Headquarters: Ghent, Flanders, Belgium
• Employee distribution: Belgium 90%, United States (USA) 10%
• Latest funding: $3.5M, July 2022
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: story-chief

StoryChief is a content marketing platform based in Ghent, Belgium, founded in 2016. The company specializes in providing tools that facilitate content creation, collaboration, and distribution, catering primarily to digital B2B agencies, web agencies, and marketing teams. Their platform allows users to centralize content management, streamline collaboration, and enhance SEO strategies, making it easier for teams to produce and publish high-quality content efficiently. StoryChief has also integrated AI capabilities to assist users in generating content strategies and optimizing their output for better engagement. The company has received significant venture capital funding, totaling over 3.4 million euros as of July 2022, which underscores its relevance and potential in the content marketing industry.

4. Jasper

• Website: jasper.ai
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 81%, Australia 7%, France 7%, Other 4%
• Latest funding: Series A, $125.0M, October 2022
• Founded year: 2020
• Headcount: 201-500
• LinkedIn: heyjarvisai

Jasper, founded in 2020 and based in San Francisco, California, is a marketing technology company that leverages artificial intelligence to enhance content creation and marketing strategies. The company provides a suite of tools designed to assist marketing teams in generating high-quality content efficiently. Jasper's platform includes features such as AI-assisted content generation, integrated marketing campaigns, and analytics, which help businesses improve their marketing outcomes. With a workforce of around 983 employees, Jasper has quickly established itself in the industry, serving a variety of sectors including technology, eCommerce, and healthcare. The company has attracted significant investment, securing $125 million in its Series A funding round in October 2022, which underscores its growth potential and the increasing demand for AI-driven marketing solutions.

5. Kentico Software

• Website: kentico.com
• Ownership type: Private
• Headquarters: Brno, South Moravian, Czech Republic
• Founded year: 2004
• Headcount: 201-500
• LinkedIn: kentico-software

Kentico Software, founded in 2004 and based in Brno, Czech Republic, is a private company that specializes in digital experience solutions. The firm provides a robust web content management system and digital marketing tools designed to help businesses streamline their marketing efforts and enhance customer engagement. Kentico's platform, known as Xperience, integrates content management with marketing capabilities, allowing users to create and manage content across multiple channels efficiently. The company serves a variety of industries, including financial services, healthcare, and tourism, and has established a global presence. Kentico has been recognized in various industry reports, including the Gartner Magic Quadrant for Digital Experience Platforms, which underscores its commitment to innovation and quality in the digital marketing sector.

6. Narrato

• Website: narrato.io
• Ownership type: Corporate
• Headquarters: Lewes, Delaware, United States (USA)
• Employee distribution: India 100%
• Latest funding: September 2024
• Founded year: 2022
• Headcount: 11-50
• LinkedIn: narratoio

Narrato is a content creation platform based in Lewes, Delaware, founded in 2022. The company specializes in providing a suite of software tools designed to streamline the content writing, editing, and management processes. It serves businesses in the content marketing and publishing sectors, offering features such as AI content generation, SEO optimization, and project management capabilities. Narrato's platform allows users to ideate, create, collaborate, and publish content efficiently. Recently, Narrato joined the Typeface family, which positions it to leverage additional resources and expertise in AI-driven content solutions. This acquisition may enhance its offerings and support for content marketing teams, agencies, and publishers.

7. Curata

• Website: curata.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: curata

Curata, Inc., founded in 2007 and based in Boston, Massachusetts, is a content marketing software provider that focuses on content curation. The company offers tools designed to help businesses streamline their content marketing efforts by discovering, organizing, and sharing relevant content from across the web. Curata's software is utilized by a range of clients, including well-known names like IBM, Cisco, and J.P. Morgan, indicating its acceptance and effectiveness in the market. The company also provides a wealth of resources, including eBooks, webinars, and success stories, to educate marketers on best practices in content curation and marketing strategies. Curata's commitment to enhancing content marketing practices through innovative software solutions underscores its role in the industry.

8. WriterAccess

• Website: writeraccess.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 81%, South Africa 5%, Bangladesh 3%, Other 11%
• Latest funding: April 2022
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: writeraccess

WriterAccess, founded in 2008 and based in Boston, Massachusetts, is a content marketing platform that connects businesses with a network of freelance writers, editors, and content strategists. The company offers a variety of services aimed at enhancing marketing strategies, including content creation, editing, and training. With a focus on delivering high-quality content, WriterAccess caters to a wide range of industries, particularly marketing agencies and businesses seeking to improve their online presence. The platform has grown organically, boasting over 40,000 customers and a freelancer base of 20,000. WriterAccess also provides tools for workflow management and content optimization, along with a training academy that offers resources for mastering content marketing. This commitment to quality and education underscores their role in the content marketing industry.

9. Skyword Inc.

• Website: skyword.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Latest funding: $10.0M, January 2021
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: skyword-inc-

Skyword Inc., founded in 2010 and based in Boston, Massachusetts, operates as a content marketing agency that provides a comprehensive suite of services aimed at enhancing marketing efforts through effective content strategies. The company focuses on high-quality content creation, editorial services, and data-driven insights, catering to businesses that seek to engage their audiences more effectively. Skyword's offerings include talent management and training support, which help clients optimize their content marketing strategies. With a workforce of around 317 employees, Skyword has established itself as a significant player in the content marketing industry. The company has also secured funding, with a notable investment of $10 million in January 2021, which underscores its commitment to innovation and growth in the content marketing sector.

10. Contentools

• Website: contentools.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: Brazil 65%, United States (USA) 18%, India 18%
• Latest funding: April 2018
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: contentools

Contentools is a digital marketing platform based in San Francisco, California, founded in 2012. The company specializes in providing a robust content marketing solution that aids marketing teams in planning, creating, and analyzing their content strategies. With a workforce of approximately 33 employees, the company has a significant presence in Brazil, where 65% of its team is located, alongside a smaller presence in the United States and India. Contentools offers a range of features, including a production dashboard, SEO tools, and social media scheduling, all aimed at enhancing the efficiency of content marketing operations. The platform is designed to centralize content management, allowing teams to collaborate effectively and track their marketing goals. Contentools has garnered trust from over 1000 marketing teams globally, indicating its relevance and utility in the content marketing sector.

11. Contentstack

• Website: contentstack.com
• Ownership type: Venture Capital
• Headquarters: Austin, Texas, United States (USA)
• Latest funding: Series C, $80.0M, November 2022
• Founded year: 2018
• Headcount: 501-1000
• LinkedIn:

Contentstack, founded in 2018 and based in Austin, Texas, is a digital content management company that offers a headless CMS solution. The company provides tools that help businesses efficiently manage their digital content, catering to sectors such as retail, travel, and financial services. Contentstack's platform is designed to enhance digital experiences and streamline content delivery across various channels. With a workforce of approximately 440 employees, the company has attracted significant investment, securing $80 million in Series C funding in November 2022. This financial backing underscores its growth potential and commitment to innovation in the content management space. Contentstack's solutions are particularly relevant for organizations aiming to improve their content marketing efforts by enabling faster publishing, better personalization, and seamless integration with existing systems.

12. Buffer

• Website: buffer.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 37%, Poland 9%, Estonia 9%, Other 45%
• Latest funding: July 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: bufferapp

Buffer Inc. is a software company based in San Francisco, California, founded in 2010. It provides a suite of social media management tools designed to assist businesses and individuals in scheduling posts, analyzing performance, and engaging with their audience across multiple platforms. With a workforce of around 235 employees, Buffer has established itself as a valuable resource for small businesses and marketers looking to optimize their online presence. The company has garnered a user base of over 140,000 individuals who utilize its services monthly. Buffer's tools include features for content creation, publishing, analytics, and audience engagement, making it a comprehensive solution for social media marketing. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2017.

13. Rock Content

• Website: rockcontent.com
• Ownership type: Private Equity
• Headquarters: Belo Horizonte, Minas Gerais, Brazil
• Latest funding: Series B, $30.0M, October 2021
• Founded year: 2013
• Headcount: 201-500
• LinkedIn: rock-content

Rock Content, founded in 2013 and based in Belo Horizonte, Brazil, is a content marketing agency that provides innovative solutions tailored for brands, marketers, and agencies. The company offers a range of services, including interactive content creation, consulting, and managed services, all aimed at enhancing customer engagement and lead generation. With a client roster that includes over 2,000 brands across various industries, Rock Content has established itself as a significant player in the content marketing field. Their flagship product, Ion, empowers users to create interactive content without needing coding skills, thus streamlining the content creation process. In October 2021, Rock Content secured $30 million in Series B funding, which underscores their growth trajectory and commitment to expanding their offerings in the content marketing domain.

14. Ghost

• Website: ghost.org
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 25%, United Kingdom (UK) 17%, Netherlands 17%, Other 42%
• Latest funding: Crowdfunding, $300,000, May 2013
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: ghost-foundation

Ghost is a content management platform based in New York, founded in 2013. It offers tools designed for creators, publishers, and businesses to build and manage their online presence. The platform is particularly well-suited for blogging, newsletters, and membership management, making it a valuable resource for those in the media and content marketing sectors. Ghost has gained traction among independent publishers and modern brands, providing them with the necessary tools to grow their audience and monetize their content. The company operates on a user-funded model, having raised $300,000 through crowdfunding in 2013, which underscores its commitment to independence and community-driven development. Ghost's open-source nature allows for customization and integration with various applications, enhancing its appeal to developers and businesses alike.

15. Surfer

• Website: surferseo.com
• Ownership type: Private
• Headquarters: Żarów, Lower Silesian Voivodeship, Poland
• Employee distribution: Poland 97%, Kenya 3%
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: surfer

Surfer, founded in 2017 and based in Żarów, Poland, is a private company that specializes in digital marketing services, particularly in SEO content optimization. With a team of around 90 employees, Surfer has developed a suite of tools aimed at helping agencies, marketers, and content creators improve their online visibility and drive organic traffic. Their platform includes features like the Content Editor, which provides real-time feedback on content optimization, and Surfer AI, which generates optimized articles. Surfer has gained traction in the digital marketing industry, with over 150,000 content creators utilizing their tools daily. The company has not reported any funding, indicating a self-sustained growth model.

16. Scalenut

• Website: scalenut.com
• Ownership type: Venture Capital
• Headquarters: Altadena, California, United States (USA)
• Employee distribution: India 88%, United States (USA) 12%
• Latest funding: Seed, $3.1M, August 2022
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: scalenut

Scalenut is a digital marketing service company based in Altadena, California, founded in 2020. It specializes in providing an AI-powered SEO and content marketing platform designed to assist users in planning, researching, creating, optimizing, and analyzing content. The platform caters to a variety of users, including SEO strategists, content creators, and marketing agencies, aiming to improve their online visibility and drive organic traffic. Scalenut has successfully helped over 200 businesses enhance their content strategies, showcasing its effectiveness in the industry. The company has received $3.1 million in seed funding as of August 2022, reflecting its growth trajectory and the interest it has garnered from investors. With a workforce primarily based in India, Scalenut is positioned to leverage global talent while serving a broad market.

17. SE Ranking

• Website: seranking.com
• Ownership type: Private
• Headquarters: Wilmington, Delaware, United States (USA)
• Employee distribution: Poland 41%, Ukraine 25%, United States (USA) 11%, Other 22%
• Latest funding: September 2021
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: se-ranking

SE Ranking, founded in 2012 and based in Wilmington, Delaware, is a private company that specializes in digital marketing services. It offers a comprehensive SEO platform tailored for businesses and marketing agencies. The platform includes a variety of tools for SEO research, monitoring, and notably, content marketing. SE Ranking aims to enhance online visibility and improve search engine rankings for its clients, which include SEO professionals and marketing agencies. The company has a significant presence in the industry, with a user base of over 40,000 businesses globally. Their platform is designed to provide actionable insights and data-driven solutions, making it a valuable resource for those looking to optimize their digital marketing strategies. SE Ranking has not reported any recent funding, indicating a stable operational model since its inception.

18. CopyPress

• Website: copypress.com
• Ownership type: Venture Capital
• Headquarters: Odessa, Florida, United States (USA)
• Employee distribution: United States (USA) 83%, Australia 4%, Philippines 2%, Other 11%
• Latest funding: Seed, $1.5M, September 2012
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: copypress

CopyPress, founded in 2010 and based in Odessa, Florida, is a content marketing agency that specializes in comprehensive content creation and marketing services. The company focuses on enhancing brand authority and online visibility through customized content strategies. With a team of subject matter experts, writers, and designers, CopyPress serves clients across various industries, including finance, technology, healthcare, and retail. They have developed proprietary tools for project planning and management, which streamline the content creation process. CopyPress has received $1.5 million in seed funding, which supports their growth and innovation in the content marketing space. Their approach combines human creativity with advanced AI technology, allowing them to produce high-quality content at scale while meeting the specific needs of their clients.

19. Frase

• Website: frase.io
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: October 2022
• Founded year: 2017
• Headcount: 1-10
• LinkedIn: fraseai

Frase, founded in 2017 and based in Boston, Massachusetts, is a technology company that specializes in SEO and content optimization tools. The company offers a platform that leverages artificial intelligence to assist businesses in creating and optimizing content effectively. Frase's tools enable users to conduct SERP research, generate content briefs, and optimize articles, all within a unified workflow. This approach not only enhances the efficiency of content creation but also improves the chances of achieving higher search engine rankings. The company has positioned itself as a valuable resource for content marketers, providing insights that help them understand and respond to the evolving demands of the digital marketing space. Frase has attracted a user base of over 30,000 marketing teams, indicating its relevance and impact in the industry.

20. BrightEdge

• Website: brightedge.com
• Ownership type: Venture Capital
• Headquarters: Foster City, California, United States (USA)
• Employee distribution: United States (USA) 79%, United Kingdom (UK) 13%, India 5%, Other 3%
• Latest funding: Series D, $42.8M, June 2013
• Founded year: 2007
• Headcount: 501-1000
• LinkedIn: brightedge

BrightEdge, founded in 2007 and based in Foster City, California, is a digital marketing service company that specializes in SEO and content performance management. The company offers a comprehensive platform that empowers businesses to optimize their online content, track its performance, and improve visibility in search engines. BrightEdge serves a wide range of industries, including retail and technology, and provides tools that enable marketers to make informed, data-driven decisions. With a workforce of approximately 492 employees, the company has established itself as a significant player in the digital marketing sector. BrightEdge has also attracted substantial investment, securing $42.8 million in funding during its Series D round in 2013, which has likely contributed to its growth and innovation in the industry.

21. Tailwind

• Website: tailwindapp.com
• Ownership type: Private Equity
• Headquarters: Oklahoma City, Oklahoma, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $9.7M, December 2018
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: tailwindapp

Tailwind, founded in 2012 and based in Oklahoma City, Oklahoma, is a private equity-backed digital marketing agency that offers a suite of tools aimed at social media management and content creation. With a workforce of approximately 73 employees, Tailwind focuses on providing AI-driven marketing solutions, scheduling tools, and analytics services. Their platform is particularly beneficial for small businesses and brands, enabling them to enhance their online presence and streamline their marketing efforts. Tailwind has received significant funding, with a Series B round totaling $9.65 million in December 2018, which has likely supported their growth and development of innovative marketing tools. The company has established a strong user base, claiming over one million brands and small businesses trust their services, highlighting their relevance in the content marketing industry.

22. Parse.ly

• Website: parse.ly
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 85%, United Kingdom (UK) 15%
• Latest funding: February 2021
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: parsely-inc-

Parse.ly, founded in 2009 and based in New York City, is an analytics company that specializes in content analytics and digital marketing services. The firm provides a suite of tools designed to help businesses, particularly those in the media and publishing industries, optimize their content performance. Their flagship products include a content analytics dashboard that simplifies data interpretation for users, a content conversion engine that demonstrates the value of content, and a content API that allows for personalized content experiences. Parse.ly's platform is designed to be user-friendly, enabling teams to access deep insights without extensive training. The company has built a reputation for empowering content marketers and editors to make data-driven decisions, ultimately driving better engagement and revenue growth. With a workforce of around 39 employees, Parse.ly continues to be an active player in the content marketing space, serving a growing customer base that relies on their analytics to enhance content strategies.

23. Scripted

• Website: scripted.com
• Ownership type: Venture Capital
• Headquarters: San Antonio, Texas, United States (USA)
• Employee distribution: United States (USA) 80%, Canada 5%, India 5%, Other 10%
• Latest funding: Series B, $9.0M, November 2014
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: scripted-com

Scripted, founded in 2011 and based in San Antonio, Texas, operates as a content marketing agency that links businesses with freelance writers. The company serves a wide range of clients, including small and medium-sized businesses, agencies, and large enterprises, providing high-quality content solutions tailored to enhance marketing efforts. Scripted's platform leverages AI technology to streamline the content creation process, allowing for efficient management of content strategy, creation, and optimization. The company has received $9 million in funding, indicating investor confidence in its business model and growth potential. With a focus on delivering SEO-optimized content and real-time performance monitoring, Scripted positions itself as a valuable partner for organizations looking to improve their content marketing strategies.

Content Marketing Software Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Contently	New York, New York, United States (USA)	51-200	2010	Private Equity
Sitecore	San Francisco, California, United States (USA)	1001-5000	2001	Private Equity
StoryChief - Content Marketing Platform	Ghent, Flanders, Belgium	11-50	2016	Venture Capital
Jasper	San Francisco, California, United States (USA)	201-500	2020	Venture Capital
Kentico Software	Brno, South Moravian, Czech Republic	201-500	2004	Private
Narrato	Lewes, Delaware, United States (USA)	11-50	2022	Corporate
Curata	Boston, Massachusetts, United States (USA)	11-50	2007	Private
WriterAccess	Boston, Massachusetts, United States (USA)	11-50	2008	Corporate
Skyword Inc.	Boston, Massachusetts, United States (USA)	51-200	2010	Venture Capital
Contentools	San Francisco, California, United States (USA)	11-50	2012	Venture Capital
Contentstack	Austin, Texas, United States (USA)	501-1000	2018	Venture Capital
Buffer	San Francisco, California, United States (USA)	51-200	2010	Venture Capital
Rock Content	Belo Horizonte, Minas Gerais, Brazil	201-500	2013	Private Equity
Ghost	New York, New York, United States (USA)	11-50	2013	Private
Surfer	Żarów, Lower Silesian Voivodeship, Poland	51-200	2017	Private
Scalenut	Altadena, California, United States (USA)	11-50	2020	Venture Capital
SE Ranking	Wilmington, Delaware, United States (USA)	51-200	2012	Private
CopyPress	Odessa, Florida, United States (USA)	51-200	2010	Venture Capital
Frase	Boston, Massachusetts, United States (USA)	1-10	2017	Corporate
BrightEdge	Foster City, California, United States (USA)	501-1000	2007	Venture Capital
Tailwind	Oklahoma City, Oklahoma, United States (USA)	51-200	2012	Private Equity
Parse.ly	New York, New York, United States (USA)	51-200	2009	Corporate
Scripted	San Antonio, Texas, United States (USA)	11-50	2011	Venture Capital

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