Sports marketing in Minnesota revolves around promoting athletic talent and enhancing brand visibility across the sports sector. Companies offer a range of services, from athlete representation and event management to video production and analytics. As technology evolves, innovative strategies such as digital marketing and experiential campaigns have gained traction. The industry is increasingly focusing on building authentic connections between fans, athletes, and brands, alongside initiatives that promote community engagement. The potential for growth in youth and collegiate sports marketing continues to rise as more athletes aim for collegiate scholarships.

The companies in this list vary in size and specialization, with many established from the early 2000s onward. Headquarters mostly reside in Minneapolis, Plymouth, and Eden Prairie. From small agencies with fewer than ten employees to larger ventures with multiple locations, these firms cover athlete representation, branding, media production, and more. Each company has focused its efforts on a specific niche or service, showcasing the breadth of opportunities available in Minnesota's sports marketing sector.

Read on for insights into Minnesota's top sports marketing companies.

Top 22 Sports Marketing Companies in Minnesota

1. Team IFA

• Website: teamifa.com
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 1-10
• LinkedIn: team-ifa

Team IFA, based in Minneapolis, Minnesota, is a private sports marketing agency founded in 2009. With a small team of 1-10 employees, they focus on athlete representation and brand consulting. Their services include contract negotiation, marketing partnerships, and athlete branding, aimed at helping professional athletes and brands navigate the complexities of the sports industry. Team IFA has built a reputation for enhancing the visibility and marketability of their clients, particularly in the NFL, where they represent several players. Their approach emphasizes the importance of personal branding, community involvement, and strategic partnerships, ensuring that athletes maximize their potential both on and off the field. They also provide off-field guidance, connecting clients with resources for financial planning, career transitions, and mentorship. Team IFA's commitment to athlete empowerment and their expertise in brand consulting make them a notable entity in the sports marketing space.

2. Elite Edge Productions

• Website: eliteedge.tv
• Ownership type: Private
• Headquarters: Eden Prairie, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 51-200
• LinkedIn: eliteedgetv

Elite Edge Productions, founded in 2007 and based in Eden Prairie, Minnesota, is a media production company that specializes in crafting high-quality visual content tailored for sports brands. The company offers a range of services, including video production, motion graphics, and graphic design, primarily catering to professional sports teams and organizations. Their work is prominently featured across major networks and in stadiums of NFL, NBA, MLB, NHL, NCAA, and MLS teams throughout the United States. Elite Edge Productions is recognized for its innovative storytelling approach, which has earned them 34 Emmy awards and 7 Telly awards, underscoring their commitment to excellence in sports media production. Their extensive portfolio includes notable projects for teams like the Cleveland Browns, Los Angeles Lakers, and Philadelphia Eagles, among others, demonstrating their significant involvement in the sports industry.

3. Prep Network

• Website: prepnetwork.com
• Ownership type: Private
• Headquarters: Plymouth, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: prep-hoops-network

Prep Network, based in Plymouth, Minnesota, is a private sports organization founded in 2012. The company is dedicated to improving the athletic experience for student athletes through recruitment, event organization, and comprehensive sports coverage. They operate several brands, including Prep Hoops, Prep Redzone, Prep Girls Hoops, Prep Dig, Prep Soccer, and Prep Lacrosse, each tailored to specific sports. This structure allows them to provide targeted opportunities for athletes to showcase their skills and gain visibility among college coaches. Prep Network emphasizes a supportive environment for athletes, parents, and coaches, fostering sports development through expert rankings, analysis, and competitive tournaments. Their commitment to enhancing high school athletics and helping athletes achieve collegiate aspirations positions them as a significant player in the sports marketing sector.

4. Adventure

• Website: adventurecreative.com
• Ownership type: Corporate
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: South Africa 66%, India 34%
• Latest funding: January 2025
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: adventure-advertising_2

Adventure Creative, founded in 2005 and based in Minneapolis, Minnesota, is a marketing agency that focuses on brand development and advertising for active lifestyle brands. With a team of 47 employees, they offer a wide range of services including brand strategy, experiential marketing, public relations, and digital strategy. Their client portfolio features notable names in the outdoor recreation and tourism sectors, showcasing their ability to enhance market presence through innovative campaigns. Adventure has worked on various projects, such as the Explore Minnesota campaigns and initiatives for brands like Hatteras and Polaris, demonstrating their expertise in connecting brands with audiences who value active lifestyles. The agency operates with a commitment to co-creation and continuous improvement, aiming to foster authentic connections between brands and consumers.

5. School Space Media

• Website: schoolspacemedia.com
• Ownership type: Private
• Headquarters: Saint Paul, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: school-space-media-inc.

School Space Media, founded in 2010 and based in Saint Paul, Minnesota, is a media company dedicated to enhancing local sports visibility through innovative coverage and live streaming services. Operating the NSPN.TV platform, they deliver live game streams and sports content, connecting local events with a national audience. Their offerings include play-by-play commentary, highlights, and athlete features, which cater to fans and local teams alike. Previously, they produced shows that aired on regional sports networks, showcasing prep highlights and athlete stories. Their commitment to providing a major league experience for student athletes and fans is evident in their efforts to create engaging content and connect communities through sports. They have not reported any funding, indicating a self-sustained operational model.

6. Red Line Editorial

• Website: reditorial.com
• Ownership type: Private
• Headquarters: Mendota Heights, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1998
• Headcount: 11-50
• LinkedIn: red-line-editorial

Red Line Editorial, founded in 1998 and based in Mendota Heights, Minnesota, is a private editorial services company that specializes in book development and sports content. The firm produces over 500 books annually, primarily targeting the K-12 educational market, and offers digital solutions through its sister company, Big Timber Media. Red Line Editorial has a strong focus on sports journalism, providing custom content for a range of clients, from grassroots organizations to the US Olympic & Paralympic Team. Their team of trained journalists and editors creates original stories that adhere to high journalistic standards, ensuring that clients receive engaging and authentic content. This commitment to quality has allowed them to build long-term relationships with various sports organizations, enhancing their reputation in the industry.

7. Hunt Adkins

• Website: huntadkins.com
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1991
• Headcount: 11-50
• LinkedIn: huntadkins

Hunt Adkins is a marketing agency based in Minneapolis, Minnesota, founded in 1991. With a team of 20 employees, the agency specializes in innovative branding and marketing solutions across various sectors, including sports. They offer a range of services such as audience targeting, copywriting, digital strategy, and experiential marketing. Their client portfolio features organizations from health care to entertainment, and notably includes U of M Athletics, showcasing their involvement in the sports industry. The agency prides itself on fostering long-term relationships with clients, often maintaining partnerships that last several years. Hunt Adkins emphasizes purposeful innovation and unparalleled service, aiming to help clients achieve significant market presence and competitive advantage.

8. Prep Hoops

• Website: prephoops.com
• Ownership type: Private
• Headquarters: Maple Grove, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 1-10
• LinkedIn: prep-hoops

Prep Hoops, founded in 2012 and based in Maple Grove, Minnesota, is a private company specializing in high school basketball recruiting services. The firm provides comprehensive rankings and recruiting services, while also organizing events designed to connect aspiring players with college coaches. Their offerings cater to a variety of stakeholders, including players, parents, and coaches, all seeking to enhance visibility and opportunities in the competitive world of basketball. With a robust network that includes over 300 subscribing colleges across various divisions, Prep Hoops plays a significant role in the recruitment process for high school athletes. They produce a substantial volume of content, with over 1300 articles each month, ensuring that their subscribers receive both national and localized coverage of basketball prospects. Their commitment to player development and exposure through events like showcases and camps further solidifies their position in the sports marketing industry.

9. Nordeast Marketing Group

• Website: nordeast.com
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: nordeast

Nordeast Marketing Group is a marketing agency based in Minneapolis, Minnesota, founded in 2017. With a team of 11-50 employees, the agency specializes in comprehensive marketing solutions that include branding, digital marketing, and strategic consulting. Nordeast serves a variety of industries, but it has carved out a niche in sports marketing, providing services such as sponsorship packages and market research tailored to sports organizations. Their work with clients like the Minnesota Twins showcases their capability to create engaging marketing campaigns that resonate with sports audiences. The agency prides itself on its innovative approach and analytics-driven strategies, aiming to enhance brand presence and consumer engagement for its clients.

10. Clamor

• Website: clamorexp.com
• Ownership type: Corporate
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Latest funding: November 2023
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: clamor-experiential

Clamor is a marketing agency based in Minneapolis, Minnesota, founded in 2015. With a team of 11-50 employees, Clamor focuses on experiential marketing and strategic communications. They offer a wide array of services, including event management, creative design, and public relations, aimed at enhancing brand presence and consumer engagement. Notably, Clamor has a dedicated sports marketing division, which includes sponsorship activation and event execution tailored to the sports industry. Their recent projects, such as the 'All-Star Skills Challenge: On Tour,' showcase their capability to create impactful experiences that connect brands with sports audiences. Clamor's approach emphasizes memorable experiences that drive awareness and sales, positioning them as a relevant player in the sports marketing field.

11. Lola Red

• Website: lolared.com
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: lola-red-pr

Lola Red is a public relations agency based in Minneapolis, Minnesota, founded in 2000. With a team of 11-50 employees, the agency specializes in strategic marketing and communication services across various industries, including sports marketing. Lola Red has built a reputation for its modern approach to public relations, focusing on customized strategies that drive client success. Their services include media relations, crisis management, and influencer marketing. Notably, they have collaborated with clients in the sports sector, such as Bally Sports, to enhance brand visibility and engagement through targeted campaigns. Their work often involves leveraging social media and influencer partnerships to create buzz around sports events and initiatives. This focus on sports marketing, combined with their innovative tactics, positions Lola Red as a relevant player in the industry.

12. Minnesota United FC

• Website: mnufc.com
• Ownership type: Private
• Headquarters: Golden Valley, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: minnesota-united-fc

Minnesota United FC, established in 2013, is a professional soccer club based in the Minneapolis–Saint Paul area, competing in Major League Soccer (MLS). The club operates Allianz Field, a soccer-specific stadium that enhances the matchday experience for fans. Minnesota United FC is dedicated to engaging with the local community through various programs focused on youth enrichment, inclusivity, and environmental sustainability. They offer live soccer matches, merchandise sales, and community engagement initiatives, catering to soccer enthusiasts and local residents alike. The club also emphasizes player development through its academy and MNUFC2, which serves as a pathway for aspiring soccer players. Their marketing efforts are evident in their merchandise offerings and community events, which aim to foster a strong connection with fans and promote the sport of soccer in the region.

13. WinCraft, Inc.

• Website: wincraft.com
• Ownership type: Corporate
• Headquarters: Winona, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2020
• Founded year: 1961
• Headcount: 501-1000
• LinkedIn: wincraft-inc-

WinCraft, Inc., founded in 1961 and based in Winona, Minnesota, is a prominent player in the sports merchandise sector. The company offers a wide range of products for fans of various sports teams and leagues, including the NFL, MLB, NHL, NBA, and college sports. WinCraft's product lineup includes retail items and custom merchandise, catering to both consumers and businesses. This flexibility allows them to serve a broad audience, from individual fans seeking team gear to organizations looking for promotional items. WinCraft emphasizes American-made products, which not only supports local manufacturing but also appeals to consumers who value domestic production. Their operational efficiency is evident in their quick delivery capabilities from multiple production facilities across the U.S. This combination of quality, variety, and customer focus positions WinCraft as a significant entity in the sports marketing industry.

14. Minnesota Vikings

• Website: vikings.com
• Ownership type: Private
• Headquarters: Eagan, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1961
• Headcount: 201-500
• LinkedIn: minnesotavikings

The Minnesota Vikings are a professional American football team based in Minneapolis, Minnesota, competing in the National Football League (NFL). Founded in 1961, the team has built a strong brand identity and a loyal fan base. The Vikings engage in various marketing activities, including hosting events, selling merchandise, and promoting community initiatives. Their marketing strategies often focus on enhancing fan experiences, such as through the Vikings Foundation, which supports youth programs and local charities. The team also leverages social media and digital platforms to connect with fans, share content, and promote games and events. Their home games are held at U.S. Bank Stadium, a state-of-the-art facility that further enhances their marketing potential. The Vikings' commitment to community engagement and fan interaction plays a crucial role in their marketing efforts, making them a notable entity in the sports marketing sector.

15. PrepSpotlight.TV

• Website: prepspotlight.tv
• Ownership type: Private
• Headquarters: Saint Paul, Minnesota, United States (USA)
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: prep-spotlight

PrepSpotlight.TV is a private sports streaming service based in Saint Paul, Minnesota, founded in 2010. The company specializes in live coverage of high school sports events across multiple states, including Minnesota, Colorado, Arizona, and Iowa. It offers a subscription-based model, allowing fans, parents, and schools to access live games, highlights, and sports shows. By focusing on high school athletics, PrepSpotlight.TV plays a crucial role in enhancing the visibility of these events, which often lack the exposure seen in collegiate or professional sports. The platform also collaborates with various sports organizations, providing comprehensive coverage of state tournaments and other significant events. This involvement positions PrepSpotlight.TV as a key player in the promotion and marketing of high school sports.

16. Intemark

• Website: intemark.com
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1994
• Headcount: 1-10
• LinkedIn: intemark-inc-

Intemark, founded in 1994 and based in Minneapolis, Minnesota, is a marketing agency that specializes in partner marketing and strategic alliances. The company focuses on creating impactful marketing partnerships for elite brands across various sectors, including sports, entertainment, and retail. Intemark offers a range of services such as asset valuation, sponsorship consulting, and marketing partner programs. They act as an extension of their clients' internal marketing teams, helping to drive revenue and enhance brand value. Intemark has a notable history of working with high-profile clients, including the National Hockey League, Major League Soccer, and various other brands in the sports and lifestyle categories. Their award-winning partner marketing programs have been recognized nationally and globally, showcasing their effectiveness in the industry. With a commitment to innovative and high-impact marketing strategies, Intemark continues to foster successful partnerships that generate significant revenue for their clients.

17. Inside Edge, Inc.

• Website: inside-edge.com
• Ownership type: Private
• Headquarters: Bloomington, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: inside-edge-inc.

Inside Edge, Inc., founded in 1993 and based in Bloomington, Minnesota, is a private company that specializes in sports analytics. The firm provides automated insights and data services tailored for sports betting, team performance, and broadcasting. Their product suite includes game previews, player insights, and real-time dashboards, which are designed to serve sports teams, media organizations, and sports bettors. Inside Edge has a history of collaboration with Major League Baseball (MLB) teams and media outlets, enhancing their analytics capabilities over the years. They have also expanded their reach into the NFL and other sports, developing innovative products like Remarkable, which won an award for its unique approach to data storytelling. The company has established itself as a significant player in the sports analytics sector, leveraging advanced analytics to improve engagement and decision-making across the industry.

18. Energy Resources Marketing

• Website: energyresourcesmktg.com
• Ownership type: Private
• Headquarters: Arden Hills, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: energy-resources

Energy Resources Marketing, founded in 2010 and based in Arden Hills, Minnesota, is a private event marketing company that focuses on creating engaging experiences for brands. With a team of 11 to 50 employees, the company operates across various locations, including St. Paul, MN, Denver, CO, and Roswell, NM. They specialize in event marketing, experiential marketing, sponsorship negotiation, and lead generation. Energy Resources Marketing has built a reputation for enhancing customer engagement through well-executed events. Their client portfolio includes notable sports organizations, such as the St. Paul Saints and the Denver Outlaws, where they have successfully managed game-day activations and fan engagement initiatives. The company prides itself on its ability to tailor solutions to meet client needs, ensuring that each event is strategically aligned with the brand's objectives. Their commitment to professionalism and creativity has earned them positive feedback from clients in the sports industry and beyond.

19. Pocket Hercules

• Website: pockethercules.com
• Ownership type: Private
• Headquarters: Minnetonka, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: pocket-hercules

Pocket Hercules is an advertising agency and public relations firm based in Minnetonka, Minnesota, founded in 2005. With a team of 11-50 employees, the company specializes in branding, digital marketing, and media relations. They have built a reputation for crafting unique brand voices and engaging campaigns that resonate with target audiences. Their portfolio includes work for well-known brands such as Harley-Davidson, Rapala, and Toro, showcasing their ability to create impactful marketing strategies. Pocket Hercules has also developed campaigns that appeal to sports enthusiasts, particularly in the outdoor and recreational sectors. Their approach combines creativity with strategic communication, helping clients enhance brand visibility and connect with their audiences effectively.

20. Fast Horse

• Website: fasthorseinc.com
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: fast-horse

Fast Horse is a creative agency based in Minneapolis, Minnesota, founded in 2001. With a team of 47 employees, the agency specializes in integrated marketing communications, offering services that include strategy, creative design, media relations, and experiential marketing. Fast Horse has a reputation for crafting innovative campaigns that resonate with audiences across various sectors. Their client roster features prominent names such as Heineken, Audi, and Dunkin', indicating their capability to handle high-profile projects. The agency prides itself on its collaborative culture and has received numerous accolades for its work, including awards from PR Week and Cannes Lions. While they serve a broad array of industries, their experience with brands that engage in sports marketing positions them as a potential player in that space, although not exclusively focused on it.

21. Midwest Promotional Models, Inc.

• Website: midwestpromotionalmodels.com
• Ownership type: Private
• Headquarters: Minneapolis, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 1-10
• LinkedIn: midwest-promotional-marketing-llc

Midwest Promotional Models, Inc. is a promotional staffing agency based in Minneapolis, Minnesota, founded in 2004. The company specializes in providing trained models and staff for marketing events, focusing on enhancing brand visibility and consumer engagement. MPM operates across multiple states in the Midwest, offering services that include promotional modeling, event staffing, and brand ambassador programs. They have built a solid reputation for professionalism and customer service, representing well-known brands and executing numerous events. MPM's strategic approach to experiential marketing allows them to adapt to the fast-paced changes in the industry, making them a reliable partner for businesses looking to elevate their marketing efforts. Their commitment to quality is evident in their rigorous vetting process for staff, ensuring that they provide high-caliber talent for their clients' promotional needs.

22. Csa Prepstar Inc

• Website: csaprepstar.com
• Ownership type: Private
• Headquarters: Prior Lake, Minnesota, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: csa-prepstar-inc

Csa Prepstar Inc, founded in 1981, operates under the name Collegiate Sports of America and is based in Prior Lake, Minnesota. The company provides a specialized recruiting service aimed at assisting student-athletes in obtaining athletic scholarships and navigating the complexities of the college recruiting process. With a dedicated team of approximately 28 employees, Csa Prepstar offers personalized recruiting solutions tailored to each athlete's unique profile. They maintain a comprehensive recruiting database that connects athletes with college coaches across various sports, including football, basketball, baseball, soccer, and more. The company has facilitated over 75,000 success stories, helping athletes secure more than $2.5 billion in athletic scholarships and financial aid. Their services are particularly valuable in a competitive environment where less than 5% of high school athletes advance to collegiate sports. Csa Prepstar's commitment to maximizing exposure for its prospects makes it a significant player in the sports marketing industry.

Sports Marketing Insights: Key Companies in Minnesota

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