Social media analytics is a burgeoning field that examines online interactions and engagement across platforms. Companies in this space develop software and tools that analyze data, helping brands understand audience behavior and improve their marketing strategies. These firms range from established players to innovative startups, focusing on areas such as content performance and influencer marketing. With the rise of social media, the demand for reliable analytics tools is increasing, allowing businesses greater insight into campaign effectiveness and consumer trends. As companies leverage this data, the industry is likely to witness significant advancements in artificial intelligence and machine learning.

The list features 22 notable social media analytics companies based in the United States, ranging from small teams to large corporations. They have been founded between 1998 to 2021 and primarily operate out of major cities, including New York, California, and Oklahoma. Each firm specializes in unique offerings, such as social media management, influencer analytics, and content optimization, catering to various market needs. Whether backed by corporate funding or private equity, these companies play crucial roles in aiding businesses to navigate the complexities of social media strategy.

Discover the top social media analytics companies in the US.

Top 22 Social Media Analytics Companies in the US

1. Socialbakers

• Website: socialbakers.com
• Ownership type: Corporate
• Headquarters: Prague, Oklahoma, United States (USA)
• Latest funding: June 2021
• Founded year: 2008
• Headcount: 501-1000
• LinkedIn: socialbakers-com

Socialbakers, founded in 2008 and headquartered in Prague, Oklahoma, is a social media analytics company that specializes in providing businesses with tools and insights to enhance their social media strategies. The company focuses on analyzing social media data to help clients understand audience engagement and improve their online presence. Their offerings include social media monitoring and data insights, which are crucial for businesses that rely on social media for marketing. Socialbakers has established itself as a significant player in the social media analytics space, helping organizations navigate the complexities of social media engagement and strategy. The company has a workforce of around 280 employees, indicating a solid operational capacity to support its clients' needs.

2. Buffer

• Website: buffer.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 37%, Poland 9%, Estonia 9%, Other 45%
• Latest funding: July 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: bufferapp

Buffer Inc. is a software company based in San Francisco, California, founded in 2010. It specializes in social media management tools that assist businesses and individuals in scheduling posts, analyzing performance, and engaging with their audience across various platforms. With a workforce of around 235 employees, Buffer caters primarily to small businesses and marketers, providing them with affordable and intuitive marketing solutions. The company has developed a reputation for its user-friendly interface and effective analytics capabilities, which help users track engagement and optimize their social media strategies. Buffer's tools include content creation, publishing, engagement tracking, and performance analysis, making it a comprehensive solution for social media management. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2017.

3. Tailwind

• Website: tailwindapp.com
• Ownership type: Private Equity
• Headquarters: Oklahoma City, Oklahoma, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $9.7M, December 2018
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: tailwindapp

Tailwind, founded in 2012 and based in Oklahoma City, Oklahoma, is a private equity-backed digital marketing agency. With a workforce of around 73 employees, Tailwind specializes in providing tools for social media management and content creation. Their offerings include AI-driven marketing solutions, scheduling tools, and analytics services that empower small businesses and brands to streamline their marketing efforts. Tailwind has successfully attracted funding, with a notable Series B round raising $9.65 million in December 2018. The company is particularly recognized for its focus on platforms like Pinterest and Instagram, offering features that help users design posts, schedule content, and analyze engagement metrics. This positions Tailwind as a significant player in the social media analytics sector, especially for small to medium-sized enterprises looking to enhance their digital marketing strategies.

4. Crimson Hexagon

• Website: crimsonhexagon.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 58%, Argentina 21%, United Kingdom (UK) 21%
• Latest funding: October 2018
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: crimsonhexagon

Crimson Hexagon, founded in 2007 and based in Boston, Massachusetts, is a consumer intelligence platform that specializes in understanding consumer behavior through social media analytics. The company provides businesses with tools to analyze vast amounts of data from social media platforms, enabling them to make informed marketing decisions. Their offerings include consumer intelligence, social media management, and influencer marketing, catering to various industries. As part of Brandwatch, Crimson Hexagon has integrated its capabilities into a broader suite of solutions, enhancing its ability to serve clients seeking to improve their marketing strategies and engagement. The company has a global employee distribution, with a significant presence in the United States, Argentina, and the United Kingdom, reflecting its international reach and relevance in the analytics space.

5. Tubular Labs

• Website: tubularlabs.com
• Ownership type: Corporate
• Headquarters: Mountain View, California, United States (USA)
• Employee distribution: United States (USA) 61%, United Kingdom (UK) 17%, Ukraine 12%, Other 9%
• Latest funding: March 2023
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: tubular-labs

Tubular Labs, founded in 2012 and based in Mountain View, California, is a social video analytics company that provides insights and strategies tailored for media companies, brands, and agencies. The company offers a suite of products, including Tubular Intelligence and Audience Ratings, which enable clients to optimize their social video content and gain a deeper understanding of audience engagement. Tubular Labs has built a reputation for its comprehensive approach to social video analytics, leveraging a vast database of videos and creator performance metrics. Their services are designed to enhance marketing strategies and drive better results in the fast-evolving social media landscape. Tubular's focus on real behavior data, rather than relying on traditional metrics, allows clients to make informed decisions based on actual consumer interactions. This innovative approach has made Tubular a trusted partner for many organizations looking to navigate the complexities of social video marketing.

6. GM Planworks

• Website: netvibes.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2012
• Founded year: 2005
• Headcount: 501-1000
• LinkedIn: gm-planworks

GM Planworks, known through its platform Netvibes, is a corporate entity based in San Francisco, California. Founded in 2005, the company specializes in social media monitoring and analytics, providing a comprehensive dashboard that allows users to track their online presence and engagement effectively. Operating on a Software as a Service (SaaS) model, Netvibes offers tools for analytics and alerts, enabling businesses to stay informed about their social media performance. The company has maintained a consistent focus on delivering valuable insights to its clients, making it a relevant player in the social media analytics industry.

7. ListenFirst

• Website: listenfirstmedia.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Latest funding: February 2024
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: listenfirst-media

ListenFirst Media, founded in 2012 and based in New York, is a social media analytics company that specializes in providing data-driven insights and solutions tailored for brands and agencies. The company offers a robust platform that helps clients optimize their marketing strategies and measure performance against competitors. Their services include centralized social media analytics, competitive benchmarking, influencer analytics, and campaign performance tracking. ListenFirst has established itself as a valuable resource for brands looking to enhance their social media presence and ROI. They have worked with notable clients across various industries, providing insights that help shape effective social media strategies. The company has not reported any funding, indicating a self-sustaining business model since its inception.

8. SocialPilot

• Website: socialpilot.co
• Ownership type: Private
• Headquarters: Lewes, Delaware, United States (USA)
• Employee distribution: India 95%, United States (USA) 5%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: socialpilot

SocialPilot, founded in 2014 and based in Lewes, Delaware, is a private company specializing in social media management. It provides a platform that helps businesses streamline their social media strategies through features such as publishing, scheduling, and analytics. The company primarily serves small businesses, marketing agencies, and enterprises, enabling them to enhance their social media presence and engagement. With a workforce predominantly located in India, SocialPilot has gained traction in the industry, boasting over 13,500 customers and facilitating the publication of more than 10 million posts monthly. Their tools include a social media calendar, collaboration features, and advanced reporting capabilities, which collectively support users in optimizing their social media efforts.

9. Awario

• Website: awario.com
• Ownership type: Private
• Headquarters: United States (USA)
• Founded year: 2015
• Headcount: 51-200
• LinkedIn:

Awario is a private social media monitoring service founded in 2015 and based in the United States. The company specializes in providing tools for brand management and market research, helping businesses track online mentions across various platforms, including social media, news, blogs, and forums. Awario's software operates as a SaaS platform, allowing users to monitor brand conversations, engage with customers, and analyze market trends effectively. The platform's unique selling point is its ability to crawl over 13 billion web pages daily, ensuring that users receive timely and relevant information about their brand's online presence. Awario has garnered a user base of over 5,000 brands, indicating its acceptance and utility in the market. The company has not reported any funding, suggesting it operates independently without external financial backing.

10. Simply Measured, A Sprout Social Company

• Website: simplymeasured.com
• Ownership type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $12.6M, December 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: simply-measured

Simply Measured, a Sprout Social Company, is based in Seattle, Washington, and was founded in 2010. The company specializes in social media analytics, providing tools that help organizations measure and analyze their social media performance. Their offerings include premium analytics that allow businesses to prove their social media ROI through customized data and reports. Simply Measured has been integrated into Sprout Social's broader platform, which focuses on social media management, engagement, and publishing. This integration enhances their analytics capabilities, making them a significant player in the social media analytics sector. The company has received $12.6 million in funding as of December 2017, indicating investor confidence in their potential and relevance in the market.

11. Digimind - an Onclusive company

• Website: digimind.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Latest funding: July 2022
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: digimind

Digimind, now an Onclusive company, is a market intelligence provider based in New York, specializing in social listening and analytics. Founded in 1998, the company has built a reputation for helping businesses navigate the complexities of market trends and consumer behavior. Their suite of services includes brand reputation management, competitive intelligence, consumer insights, influencer identification, trend tracking, and campaign analysis. Digimind's platform processes billions of content pieces, transforming raw data into meaningful insights that empower clients to make informed decisions. The company serves a variety of clients, including global brands and agencies, aiming to enhance their marketing strategies through data-driven insights. Digimind's commitment to innovation is evident in their integration of artificial intelligence, which aids in automating data curation and generating reports. This focus on technology and customer support positions Digimind as a significant player in the social media analytics sector.

12. HypeAuditor

• Website: hypeauditor.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: Cyprus 27%, United States (USA) 19%, Serbia 17%, Other 36%
• Latest funding: February 2018
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: hypeauditor

HypeAuditor, founded in 2017 and based in Indianapolis, Indiana, is a private company that operates as an influencer marketing platform. It provides brands and agencies with essential tools for influencer discovery, analytics, and campaign management. The platform is designed to help clients enhance their marketing strategies by offering insights into influencer performance and audience quality. HypeAuditor addresses critical challenges in the industry, such as influencer fraud and the effectiveness of marketing campaigns. With a workforce of around 76 employees and a significant presence in various countries, including Cyprus and Serbia, the company has established itself as a notable player in the influencer marketing sector. Their platform features a vast database of over 174 million influencers, enabling users to analyze audience demographics, performance metrics, and potential fraud issues. HypeAuditor's commitment to providing comprehensive analytics and campaign management tools makes it a relevant entity in the social media analytics industry.

13. Followerwonk SEA

• Website: followerwonk.com
• Ownership type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Latest funding: April 2023
• Founded year: 2009
• Headcount: 1-10
• LinkedIn: followerwonk

Followerwonk SEA, based in Seattle, Washington, is a corporate entity founded in 2009 that specializes in social media analytics, with a primary focus on Twitter. The company provides tools for follower analysis, bio search, and engagement tracking, enabling users to optimize their social media strategies effectively. Followerwonk's platform is tailored for businesses and individuals aiming to improve their online presence and connect with influencers. Recently, the company was acquired by Fedica, which has allowed it to integrate AI-powered tools into its offerings, enhancing its capabilities in analytics and user engagement. This strategic move positions Followerwonk to better serve its clients in a rapidly changing social media landscape.

14. Loomly

• Website: loomly.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 67%, United Kingdom (UK) 33%
• Latest funding: August 2021
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: loomly

Loomly, founded in 2015 and based in Los Angeles, California, is a social media management platform designed to assist agencies, brands, and marketing teams in optimizing their social media strategies. The platform offers a comprehensive suite of tools that facilitate content creation, scheduling, collaboration, and analytics. Users can manage multiple social media accounts, streamline workflows, and analyze performance metrics to enhance engagement across various platforms. Loomly's features include a content calendar, post planning, and advanced analytics that track follower growth and audience engagement. The company has not reported any funding since August 2021, indicating a self-sustaining operational model. With a growing user base of over 50,000 marketers, Loomly continues to play a significant role in the social media management and analytics industry.

15. Unmetric

• Website: unmetric.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 100%
• Latest funding: October 2019
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: unmetric-inc-

Unmetric is a New York-based company founded in 2011 that focuses on social media analytics. The company provides tools that help brands analyze their social media performance and compare it against competitors. Unmetric's platform allows users to track various metrics, including engagement rates, content performance, and audience growth across multiple social media channels. This capability is particularly useful for marketers and brand managers who aim to refine their social media strategies based on data-driven insights. Although Unmetric has not reported any recent funding, it continues to operate actively in the social media analytics space, offering valuable resources for businesses looking to enhance their online presence.

16. Lately.AI

• Website: lately.ai
• Ownership type: Venture Capital
• Headquarters: Stone Ridge, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, October 2023
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: try-lately

Lately.AI, founded in 2014 and based in Stone Ridge, New York, is a social media marketing platform that leverages Neuroscience-Driven AI™ to optimize content creation and engagement for businesses. The company caters to a broad spectrum of clients, including small businesses, franchises, and global enterprises, providing tools for social media marketing, social selling, and employee advocacy. Lately.AI automates the generation and scheduling of content, allowing companies to enhance their online presence efficiently. The platform's unique approach includes creating customized voice models for brands, predicting high-performing content, and streamlining social media management. This innovative methodology has attracted a diverse clientele, demonstrating Lately.AI's significant role in the social media marketing industry.

17. ViralMoment

• Website: viralmoment.com
• Ownership type: Venture Capital
• Headquarters: Menlo Park, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $2.5M, January 2024
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: viralmoment

ViralMoment, based in Menlo Park, California, is a social media analytics company that specializes in AI-driven insights and video analytics tailored for brands and agencies. Founded in 2021, the company aims to empower clients to effectively navigate social media trends and enhance engagement through data-informed strategies. ViralMoment's platform allows users to track and analyze over a billion videos, providing insights into consumer behavior and emerging trends. Their services include influencer management, trend spotting, and campaign tracking, all designed to help brands capitalize on viral moments. The company recently secured $2.5 million in seed funding in January 2024, reflecting its potential for growth and innovation in the analytics space.

18. Later

• Website: later.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Canada 48%, United States (USA) 48%, India 2%, Other 2%
• Latest funding: $135.0M, April 2022
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: latergram-me

Later is a social media management platform based in Boston, Massachusetts, founded in 2014. The company specializes in providing tools that help businesses and individuals manage their social media presence effectively. With a workforce of around 201-500 employees, Later caters to social media managers, agencies, and small business owners, offering solutions that automate tasks and enhance engagement across multiple platforms. Their services include scheduling posts, analyzing performance metrics, and creating content, which are essential for effective social media marketing. Later has attracted significant investment, with a reported funding amount of $135 million as of April 2022, underscoring its growth trajectory and commitment to innovation in the social media analytics sector.

19. Critical Mention - an Onclusive Product

• Website: criticalmention.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 52%, United States (USA) 48%
• Latest funding: May 2022
• Founded year: 2002
• Headcount: 1001-5000
• LinkedIn: critical-mention

Critical Mention, an Onclusive Product, is a media monitoring service based in New York City, founded in 2002. The company specializes in providing analytics and tracking tools for earned media coverage, catering primarily to clients in public relations, marketing, and government sectors. Its platform offers a comprehensive suite of services, including broadcast monitoring, online news tracking, social media monitoring, and podcast monitoring. Critical Mention's technology allows users to receive real-time alerts and in-depth analytics, enabling them to understand the value of their media coverage and enhance brand visibility. The company was recently acquired by Onclusive, which has expanded its capabilities and reach in the media intelligence sector. This acquisition aligns with Critical Mention's mission to deliver effective media monitoring solutions to its clients, ensuring they can navigate the complexities of media presence in today's fast-paced environment.

20. Graphika

• Website: graphika.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 93%, India 7%
• Latest funding: $3.0M, June 2017
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: graphika-inc-

Graphika, founded in 2013 and based in New York, is an intelligence analytics company that specializes in advanced data science solutions. The firm offers products like ATLAS and TELESCOPE, which provide organizations with insights into online social landscapes. Graphika's technology allows for the mapping of social media networks, enabling clients to understand community dynamics and emerging narratives. The company has been recognized for its innovative approach, being named one of the most innovative security companies by Fast Company. With a workforce primarily located in the United States, Graphika has also attracted significant venture capital funding, amounting to over $3 million as of June 2017. Their work spans various industries, including digital marketing, financial services, and government, making them a notable player in the social media analytics sector.

21. NapoleonCat.com

• Website: napoleoncat.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Poland 90%, United Arab Emirates 10%
• Latest funding: November 2021
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: napoleoncat

NapoleonCat.com is a social media management platform based in New York, founded in 2013. The company specializes in providing tools that help businesses enhance their online presence through effective customer engagement and performance analysis. With features like Social Inbox, Auto-moderation, and Analytics, NapoleonCat enables users to manage customer interactions seamlessly while gaining insights into their social media performance. The platform caters to a variety of business types, including agencies, eCommerce, and enterprises, showcasing its versatility in addressing different client needs. The company has a significant presence in Poland, with a majority of its workforce located there, and it has not reported any recent funding, indicating a self-sustained operational model. NapoleonCat also engages with the industry through educational resources, including a blog and a podcast, which further solidifies its role as a knowledgeable player in the social media analytics space.

22. Socialflow

• Website: socialflow.com
• Ownership type: Corporate
• Headquarters: Amsterdam, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2022
• Founded year: 2009
• Headcount: 501-1000
• LinkedIn: socialflow

Socialflow, founded in 2009 and based in New York, is a software company that specializes in social media management and analytics. The company offers AI-driven solutions designed to help businesses optimize their social media strategies and enhance audience engagement. Socialflow's platform is tailored for organizations looking to automate content distribution while gaining insights into user behavior. The company has made a mark in various industries, particularly in media and marketing, by providing tools that facilitate efficient social media operations. Their services include real-time data analysis and machine-learning optimization, which guide content to the right audience at the right time. Socialflow has garnered attention for its ability to manage a substantial number of social pages and generate impressive engagement metrics, making it a valuable resource for companies aiming to improve their digital marketing efforts.

Social Media Analytics Insights: Key Companies in the US

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