Real estate marketing companies in Michigan play a crucial role in showcasing properties and connecting buyers with sellers. These firms include agencies that specialize in photography, virtual tours, and innovative marketing strategies. As technology advances, many companies are employing tools like 3D virtual staging and drone imagery to provide clients with standout listings. The industry's growth is fueled by increasing competition in the market and the demand for unparalleled professional services to engage a tech-savvy audience.


This list features 22 real estate marketing firms based in Michigan, ranging in size from small teams to extensive networks with thousands of agents. Founded between 1906 and 2019, these companies operate across various focal points, including residential, commercial, and digital marketing services. Many have established significant local ties while utilizing national trends to enhance their offerings, showcasing innovation and client focus across Michigan.


Continue reading to learn about Michigan's top real estate marketing companies.


Top 22 Real Estate Marketing Companies in Michigan


1. Greenridge Realty

  • Website: greenridge.com
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1980
  • Headcount: 201-500
  • LinkedIn: greenridge-realty

Greenridge Realty, based in Grand Rapids, Michigan, has been a prominent player in the real estate market since its founding in 1980. The company operates as a private real estate agency, focusing on both residential and commercial properties across West Michigan. With a workforce of over 600 employees, Greenridge Realty offers a comprehensive suite of services, including property management, market analysis, and home value assessments. Their client base includes home buyers, sellers, and investors, all seeking expert guidance in navigating the real estate landscape. Greenridge Realty is also a member of a global network of real estate firms, which allows them to leverage international connections while maintaining a strong local presence. Their commitment to community service is highlighted by the Greenridge Dream Team Foundation, which has raised significant funds to support local children facing life-threatening medical conditions. This blend of local expertise, community involvement, and global connections underscores their relevance in the real estate industry.


2. WindowStill

  • Website: windowstill.com
  • Ownership type: Private
  • Headquarters: Eaton Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 201-500
  • LinkedIn: windowstill

WindowStill, founded in 2015 and based in Eaton Rapids, Michigan, is a private company that provides high-quality real estate photography services. With a workforce of around 80 employees, the company has established a significant presence in the real estate marketing sector. WindowStill offers a variety of services designed to enhance property listings, including professional photography, drone services, 3D virtual tours, and virtual staging. Their approach is centered on helping real estate agents and homeowners attract potential buyers and achieve faster sales. Operating nationwide, WindowStill has built a reputation for delivering quick turnaround times and competitive pricing, making them a valuable partner for those in the real estate industry. Their commitment to quality and customer service positions them as a noteworthy player in the real estate marketing space.


3. PhotoUp

  • Website: photoup.net
  • Ownership type: Venture Capital
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: Philippines 87%, United States (USA) 10%, India 3%
  • Latest funding: Seed, March 2019
  • Founded year: 2012
  • Headcount: 51-200
  • LinkedIn: photoup

PhotoUp, founded in 2012 and based in Grand Rapids, Michigan, is a service company that specializes in real estate photography and marketing solutions. With a workforce of approximately 143 employees, the company has carved out a niche in providing essential services to real estate professionals. Their offerings include high-quality photo editing, photorealistic virtual staging, and virtual assistant support, all designed to enhance the marketing efforts of their clients. PhotoUp has served thousands of real estate photographers and agents, helping them improve their visual content and streamline their operations. The company operates with a strong emphasis on customer satisfaction, evidenced by their numerous positive reviews. Their innovative approach to real estate marketing, combined with a focus on efficiency and quality, positions them as a significant player in the industry.


4. Social House Group

  • Website: socialhousegroup.com
  • Ownership type: Private
  • Headquarters: Troy, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2019
  • Headcount: 11-50
  • LinkedIn: socialhouserealestate

Social House Group, founded in 2019 and based in Troy, Michigan, is a real estate brokerage dedicated to serving home buyers and sellers in Southeast Michigan. The company prides itself on setting a higher standard for service in the real estate industry. They provide a range of services, including innovative marketing strategies, transaction coordination, and personalized coaching for Realtors. Their agents are equipped with the latest technology and support to ensure a premium experience for clients. Social House Group also emphasizes community engagement, partnering with local organizations to give back, such as their initiative to provide school supplies to students in need for every home sold. This commitment to both client service and community involvement highlights their active role in the real estate market.


5. Real Estate One

  • Website: realestateone.com
  • Ownership type: Family Owned
  • Headquarters: Southfield, Michigan, United States (USA)
  • Employee distribution: United States (USA) 69%, India 16%, Pakistan 2%, Other 12%
  • Founded year: 1929
  • Headcount: 1001-5000
  • LinkedIn: realestateone

Real Estate One is a family-owned real estate agency based in Southfield, Michigan, with a history dating back to 1929. The company specializes in providing a wide range of services related to buying, selling, and managing properties. They cater to both consumers and businesses, offering mortgage pre-approval, property management, and relocation assistance. Real Estate One operates through a network of experienced agents and affiliated services, which include John Adams Mortgage, Capital Title Insurance, and Insurance One. The company has been recognized for its innovative approach to real estate, having pioneered several marketing strategies that are now commonplace in the industry. With a workforce of over 9800 employees, Real Estate One is a significant player in the Michigan real estate market, consistently ranking among the top firms in the state. Their commitment to community service is evident through their charitable foundation, which supports various local and national causes.


6. RE/MAX of Michigan

  • Website: remax-michigan.com
  • Ownership type: Private
  • Headquarters: Portage, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1977
  • Headcount: 1-10
  • LinkedIn: re-max-of-michigan

RE/MAX of Michigan is a private real estate agency based in Portage, Michigan, with a history dating back to 1977. The company specializes in providing comprehensive services for buying and selling homes throughout Michigan. With a network of experienced agents, RE/MAX of Michigan assists clients in navigating the complexities of the real estate market. They offer tools for home valuation and market analysis, ensuring that consumers are well-informed about their options. The firm prides itself on exceptional customer service and a deep understanding of local communities. Over the years, RE/MAX of Michigan has expanded its reach, operating more than 87 offices and employing nearly 1,300 sales associates across the state. Their marketing strategies include unique promotional events, such as hot air balloon appearances, which not only enhance brand visibility but also foster community engagement. This combination of local expertise and innovative marketing approaches positions RE/MAX of Michigan as a significant player in the real estate sector.


7. Modern Realty - Midland

  • Website: modernrealty.us
  • Ownership type: Private
  • Headquarters: Midland, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2015
  • Headcount: 1-10
  • LinkedIn: modern-realty-midland

Modern Realty - Midland is a private real estate agency established in 2015, located in Midland, Michigan. The company specializes in assisting clients with buying and selling homes, providing a range of services designed to enhance the customer experience. Their agents are trained to deliver personalized service, ensuring that each client receives a roadmap tailored to their specific needs. This approach is complemented by their podcast, which offers valuable insights and tips related to real estate transactions. With a small team of dedicated professionals, Modern Realty aims to create confident buyers and sellers through exceptional service and innovative marketing strategies. They have not reported any funding, indicating a self-sustained business model focused on local market engagement.


8. Schmidt Family Of Companies


The Schmidt Family Of Companies, founded in 1927, is a fifth-generation, family-owned real estate brokerage firm based in Traverse City, Michigan. The company operates under several well-known franchises, including Coldwell Banker, Century 21, and Sotheby's International Realty. With over 90 offices across Michigan, Ohio, Florida, and the U.S. Virgin Islands, they employ around 1,800 agents and broker associates. The firm reported an impressive annual sales volume of $4.5 billion in 2023, reflecting their significant presence in the market. Their services extend beyond traditional real estate sales to include mortgage, title, relocation, and property management, showcasing their comprehensive approach to real estate. The Schmidt Family Of Companies prides itself on its commitment to integrity and exceptional service, which has helped them build a strong reputation in the industry.


9. Pat O'Brien & Associates

  • Website: patobrien.com
  • Ownership type: Private
  • Headquarters: Boyne City, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2005
  • Headcount: 11-50
  • LinkedIn: pat-o%27brien-%26-associates

Pat O'Brien & Associates is a private real estate agency based in Boyne City, Michigan, specializing in residential properties throughout Northern Michigan. Founded in 2005, the company has built a solid reputation for its dedication to client service and community engagement. With a team of approximately 24 agents, they focus on helping individuals and families navigate the complexities of real estate transactions. Their offerings include comprehensive resources for buyers and sellers, such as market trend analyses, mortgage calculators, and tips for successful transactions. The firm is recognized for its expertise in waterfront properties and consistently ranks among the top producers in its local board of Realtors. Their marketing efforts include innovative tools like 360 virtual tours, which enhance the property viewing experience for potential buyers. Pat O'Brien & Associates is committed to professional development and ethical practices, ensuring they remain relevant in the ever-evolving real estate market.


10. Patriot Realty

  • Website: patriot-realty.net
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2003
  • Headcount: 11-50
  • LinkedIn: patriot-realty

Patriot Realty is a privately-owned real estate agency based in Grand Rapids, Michigan, specializing in residential real estate services throughout West Michigan. Founded in 2003, the company has successfully facilitated thousands of real estate transactions across 15 counties, handling properties that range from modest homes to luxury listings exceeding $1 million. The firm prides itself on its local knowledge and commitment to client service, emphasizing loyalty and integrity in every transaction. Their team of experienced agents combines backgrounds in business, marketing, and finance, equipping them with the skills necessary to navigate the complexities of the real estate market. Patriot Realty actively utilizes the Multiple Listing Service (MLS) to ensure comprehensive access to property listings, enhancing their marketing capabilities. They also provide valuable resources such as market analyses and community reports, further solidifying their role as a trusted partner for buyers, sellers, and investors in the region.


11. Jaqua Realtors

  • Website: jaquarealtors.com
  • Ownership type: Family Owned
  • Headquarters: Portage, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1975
  • Headcount: 201-500
  • LinkedIn: jaqua-realtors

Jaqua Realtors is a well-established real estate agency based in Portage, Michigan, with a history dating back to 1975. The company specializes in both residential and commercial real estate services, catering to home buyers, sellers, and individuals relocating to the West Michigan area. With a workforce of approximately 318 employees, Jaqua Realtors emphasizes a personalized approach to real estate transactions, ensuring clients receive expert guidance throughout the buying or selling process. They also provide property management and relocation assistance, showcasing their comprehensive service offerings. The agency is known for its commitment to community involvement and has built a reputation for exceeding client expectations. Their marketing strategies include digital marketing services aimed at enhancing property visibility, which is crucial in today's competitive market. Jaqua Realtors operates multiple offices across key locations in West Michigan, further solidifying their presence in the region.


12. CENTURY 21 Northland (Michigan)

  • Website: c21northland.com
  • Ownership type: Private
  • Headquarters: Traverse City, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2006
  • Headcount: 51-200
  • LinkedIn: c21northland

CENTURY 21 Northland, based in Traverse City, Michigan, is a real estate agency that specializes in buying, selling, and managing properties throughout Northern Michigan. Established in 2006, the company has expanded significantly, now operating 12 offices and employing over 125 real estate professionals. Their mission is to provide exceptional client experiences through empowerment and education, ensuring that their agents are well-supported and knowledgeable. In addition to traditional real estate services, CENTURY 21 Northland has developed Northland Property Management and Northland Vacation Rentals, which complement their core offerings. This strategic expansion allows them to cater to a broader range of client needs, from investment properties to vacation rentals. The agency's commitment to community engagement and professional development for its agents further solidifies its position in the industry.


13. RTV, Inc - Real Tour Vision

  • Website: realtourvision.com
  • Ownership type: Private
  • Headquarters: Traverse City, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 1999
  • Headcount: 11-50
  • LinkedIn: rtv-inc.

RTV, Inc - Real Tour Vision, founded in 1999 and based in Traverse City, Michigan, is a photography service and virtual tour provider that caters primarily to the real estate industry. The company offers a comprehensive suite of services, including professional photography, virtual tour software, and virtual home staging. RTV operates a vast network of trained photographers, ensuring that clients receive high-quality visual content for their properties. Their software solutions are designed to enhance property marketing and customer engagement, making it easier for real estate agents and businesses to showcase their listings effectively. RTV's commitment to innovation is evident in their continuous updates and improvements to their software, which allows users to create immersive virtual tours and manage their photography needs efficiently. The company has serviced over 220,000 real estate agents and has a presence in more than 20 countries, demonstrating its significant impact in the industry.


14. Coldwell Banker Hubbell BriarWood Real Estate Company


Coldwell Banker Hubbell BriarWood Real Estate Company, based in Lansing, Michigan, is a private real estate agency that has been serving clients since 1906. With a workforce of approximately 194 employees, the company specializes in assisting individuals in buying and selling homes. They offer comprehensive services that include market analysis and mortgage assistance, ensuring clients have the necessary support throughout their real estate transactions. The company operates under the Coldwell Banker brand, which is recognized globally, providing them with a significant advantage in terms of brand recognition and trust. Their marketing efforts are robust, featuring a 360° property marketing program that utilizes various channels such as online advertising, social media, and direct email marketing. This strategic approach helps them connect with potential buyers and sellers effectively, making them a relevant player in the real estate marketing sector.


15. IMI Immobiliare Milano

  • Website: imi.it
  • Ownership type: Private
  • Headquarters: Milan, Michigan, United States (USA)
  • Employee distribution: Italy 100%
  • Founded year: 1988
  • Headcount: 11-50
  • LinkedIn: imi-immobiliare-milano

IMI Immobiliare Milano is a private real estate agency based in Milan, Michigan, established in 1988. The company specializes in property transactions, including the buying, selling, and renting of both residential and commercial properties. With a dedicated team of 11 to 50 employees, IMI focuses on providing tailored consulting services that help clients navigate the complexities of the real estate market. Their offerings include property valuation, marketing support, and a unique home staging service designed to enhance the appeal of properties. IMI's commitment to quality is evident in their meticulous approach to client needs, ensuring that each transaction is handled with care and professionalism. The agency has built a solid reputation in the competitive Milan market, leveraging its extensive local knowledge and a network of professionals to deliver comprehensive real estate solutions.


16. Shain Park Realtors

  • Website: shainpark.com
  • Ownership type: Private
  • Headquarters: Birmingham, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2014
  • Headcount: 11-50
  • LinkedIn: shain-park-realtors

Shain Park Realtors is a real estate agency based in Birmingham, Michigan, specializing in residential and commercial property transactions. Established in 2014, the company has built a reputation for providing a full range of real estate services, including home staging, marketing, seller and buyer representation, property management, and real estate development. With a team of dedicated realtors, Shain Park Realtors caters to the needs of individuals and businesses seeking real estate expertise in Birmingham and the surrounding areas. Their website features a user-friendly interface for home searches, market reviews, and property valuations, reflecting their commitment to client service and market knowledge. The agency has successfully managed numerous transactions, as evidenced by their detailed past transaction listings, showcasing their active involvement in the local real estate market.


17. 616 Realty

  • Website: 616realty.com
  • Ownership type: Private
  • Headquarters: Grand Rapids, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2011
  • Headcount: 51-200
  • LinkedIn: 616realty

616 Realty is a private real estate brokerage based in Grand Rapids, Michigan, specializing in residential real estate services. Founded in 2011, the company has grown to employ between 51 and 200 individuals, showcasing a solid team of REALTORS® dedicated to assisting clients in buying and selling homes. Their services extend beyond traditional real estate transactions, offering free home evaluations and relocation assistance, which cater to the needs of individuals and families in the area. 616 Realty prides itself on its local expertise and community involvement, positioning itself as a trusted resource for clients navigating the housing market. The firm actively engages with the community and emphasizes a personalized approach to real estate, ensuring that clients receive tailored support throughout their buying or selling journey. Their marketing strategies include a strong online presence, professional photography, and comprehensive marketing materials, which enhance their visibility in the competitive real estate market.


18. RE/MAX Encore

  • Website: whyencore.com
  • Ownership type: Private
  • Headquarters: Independence Charter Township, Michigan, United States (USA)
  • Employee distribution: United States (USA) 70%, Argentina 30%
  • Founded year: 2001
  • Headcount: 11-50
  • LinkedIn: re-max-encore

RE/MAX Encore is a real estate agency based in Clarkston, Michigan, founded in 2001. The company specializes in assisting homeowners with buying and selling properties, emphasizing a culture of success and personal coaching for its agents. With a team of approximately 33 employees, RE/MAX Encore focuses on providing dedicated support throughout real estate transactions. They have maintained a significant market presence, holding the number one market share in North Oakland County for over a decade. The agency prides itself on treating its agents like family, which translates into a strong commitment to client service. Additionally, RE/MAX Encore has raised substantial funds for charitable causes, such as the Children's Miracle Network, showcasing their community involvement. Their marketing support and agent development initiatives further highlight their active role in the real estate industry.


19. Vision Realty Centers


Vision Realty Centers, established in 2009 and based in Livonia, Michigan, is a privately owned real estate agency specializing in the buying and selling of residential properties. The company prides itself on providing comprehensive services to home buyers, sellers, and investors, with a strong focus on education and support throughout the real estate process. Vision Realty Centers aims to protect clients' interests and facilitate successful transactions. With a growing team of over 100 licensed Realtors, the company has expanded its presence across Michigan, with plans to open additional offices. Their innovative business model allows agents to keep a larger share of their commissions, enabling them to invest more in marketing and advertising efforts. This strategy has contributed to their rapid growth and success in a competitive market.


20. The Perna Team

  • Website: thepernateam.com
  • Ownership type: Private
  • Headquarters: Novi, Michigan, United States (USA)
  • Employee distribution: United States (USA) 100%
  • Founded year: 2011
  • Headcount: 51-200
  • LinkedIn: the-perna-team

The Perna Team is a private real estate agency based in Novi, Michigan, founded in 2011. With a team of approximately 91 employees, they specialize in residential properties across Michigan, particularly in the Metro-Detroit area. The agency offers comprehensive services for home buyers and sellers, including detailed home valuations and tailored marketing strategies. Their approach emphasizes minimizing client stress while maximizing returns on investment. The Perna Team is affiliated with eXp Realty, which allows them to leverage advanced technology and marketing tools to enhance their service offerings. They maintain a strong online presence, featuring a user-friendly website that showcases active listings, community insights, and a blog that provides valuable information about the local real estate market. Their commitment to client satisfaction and market expertise has established them as a trusted name in Michigan's real estate sector.


21. Trophy Class Real Estate - Real Estate Brokerage Services


Trophy Class Real Estate - Real Estate Brokerage Services, founded in 2005, is a private real estate agency based in Muskegon, Michigan. The company specializes in the buying and selling of a wide range of properties, including residential homes, commercial spaces, and recreational land. With a strong emphasis on Northern Michigan, Trophy Class Real Estate utilizes its local expertise to guide clients through the complexities of real estate transactions. The firm prides itself on providing tailored marketing services and expert advice to help clients achieve their real estate goals. Their team consists of experienced professionals who are well-versed in the nuances of the local market, ensuring that clients receive informed and effective support. The agency's commitment to customer service and community involvement further enhances its reputation in the industry.


22. Coldwell Banker Schmidt Realtors


Coldwell Banker Schmidt Realtors, operating under the Schmidt Family of Companies, is a prominent real estate agency based in Traverse City, Michigan. Founded in 1927, the company has built a robust reputation in the real estate sector, providing a wide array of services that include residential, commercial, and luxury property sales. They also offer title, mortgage, and property management services, catering to both home buyers and sellers, as well as businesses. The firm prides itself on delivering expert guidance throughout real estate transactions. Their commercial division is recognized as one of the top performers among Coldwell Banker affiliates, while their luxury division, Coldwell Banker Global Luxury, has seen remarkable growth, connecting listings to affluent buyers worldwide. Additionally, their relocation services are notable, as they work with Fortune 500 companies and serve as the Principal Broker for Cartus Mobility, the largest relocation company globally. Coldwell Banker Schmidt Realtors emphasizes exceptional service and value, which has contributed to their sustained growth and client satisfaction.



Real Estate Marketing Insights: Key Companies in Michigan


CompanyHeadquarterSizeFoundedOwnership
Greenridge RealtyGrand Rapids, Michigan, United States (USA)201-5001980Private
WindowStillEaton Rapids, Michigan, United States (USA)201-5002015Private
PhotoUpGrand Rapids, Michigan, United States (USA)51-2002012Venture Capital
Social House GroupTroy, Michigan, United States (USA)11-502019Private
Real Estate OneSouthfield, Michigan, United States (USA)1001-50001929Family Owned
RE/MAX of MichiganPortage, Michigan, United States (USA)1-101977Private
Modern Realty - MidlandMidland, Michigan, United States (USA)1-102015Private
Schmidt Family Of CompaniesTraverse City, Michigan, United States (USA)1001-50001927Private
Pat O'Brien & AssociatesBoyne City, Michigan, United States (USA)11-502005Private
Patriot RealtyGrand Rapids, Michigan, United States (USA)11-502003Private
Jaqua RealtorsPortage, Michigan, United States (USA)201-5001975Family Owned
CENTURY 21 Northland (Michigan)Traverse City, Michigan, United States (USA)51-2002006Private
RTV, Inc - Real Tour VisionTraverse City, Michigan, United States (USA)11-501999Private
Coldwell Banker Hubbell BriarWood Real Estate CompanyLansing, Michigan, United States (USA)201-5001906Private
IMI Immobiliare MilanoMilan, Michigan, United States (USA)11-501988Private
Shain Park RealtorsBirmingham, Michigan, United States (USA)11-502014Private
616 RealtyGrand Rapids, Michigan, United States (USA)51-2002011Private
RE/MAX EncoreIndependence Charter Township, Michigan, United States (USA)11-502001Private
Vision Realty CentersLivonia, Michigan, United States (USA)1-102009Private
The Perna TeamNovi, Michigan, United States (USA)51-2002011Private
Trophy Class Real Estate - Real Estate Brokerage ServicesMuskegon, Michigan, United States (USA)11-502005Private
Coldwell Banker Schmidt RealtorsTraverse City, Michigan, United States (USA)501-10001927Private


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