In California, real estate marketing companies play a crucial role in connecting buyers and sellers efficiently. This sector includes a range of professional services like digital marketing, data analytics, and visual content creation specifically tailored for the real estate market. As technology advances, companies are embracing innovative solutions, enhancing user experience through artificial intelligence and platform integration. The industry is steering towards more personalized marketing approaches, harnessing big data to predict consumer behavior and optimize engagement. As competition intensifies, businesses must adapt these strategies to remain relevant and effectively meet client demands.

This list features notable real estate marketing companies based in California, varying in size and specializations. Companies range from well-established firms like Trulia and PropStream to innovative newcomers like Aerial Canvas. Founded between the 1990s and 2021, these firms are located across notable cities such as San Francisco, San Diego, and El Segundo. Their offerings span website design, lead generation, and market analytics, catering to the nuanced needs of real estate professionals.

Read on to discover the top real estate marketing companies in California.

Top 22 Real Estate Marketing Companies in California

1. Agent Image

• Website: agentimage.com
• Ownership type: Venture Capital
• Headquarters: El Segundo, California, United States (USA)
• Employee distribution: United States (USA) 68%, Philippines 28%, France 4%
• Latest funding: Seed, $20,000, August 2001
• Founded year: 1999
• Headcount: 201-500
• LinkedIn: agent-image

Agent Image, based in El Segundo, California, is a digital marketing agency that has been operational since 1999. The company specializes in creating custom websites and marketing strategies specifically for real estate professionals, including individual agents and larger brokerages. Their services range from bespoke website design to comprehensive digital marketing solutions, such as search engine optimization and pay-per-click advertising. Agent Image has built a reputation for delivering high-quality, award-winning websites that not only enhance brand visibility but also drive lead generation. Their client base includes notable names in the real estate industry, showcasing their ability to cater to high-profile clients. With a workforce that spans multiple countries, they leverage a global talent pool to provide effective solutions tailored to the unique needs of real estate professionals.

2. Trulia

• Website: trulia.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 95%, Saudi Arabia 2%, Peru 2%
• Latest funding: $3.5B, July 2014
• Founded year: 2005
• Headcount: 501-1000
• LinkedIn: trulia

Trulia, founded in 2005 and based in San Francisco, California, operates as a real estate marketplace that connects home buyers and renters with properties across the United States. The platform features a wide array of services, including listings for homes for sale, rental properties, and mortgage options. Trulia distinguishes itself by offering detailed neighborhood insights, original photos, and resident reviews, which help users assess potential living areas. The company has received significant funding, totaling $3.5 billion, which underscores its growth and investment in enhancing its services. As part of the Zillow Group, Trulia benefits from a robust network and resources, further solidifying its position in the real estate marketing industry.

3. Aerial Canvas | Real Estate Marketing Solutions

• Website: aerialcanvas.com
• Ownership type: Private
• Headquarters: San Carlos, California, United States (USA)
• Employee distribution: United States (USA) 93%, Philippines 7%
• Latest funding: Other (Debt), $340,000, December 2021
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: aerialcanvas

Aerial Canvas | Real Estate Marketing Solutions is a San Carlos, California-based marketing agency that specializes in creating high-quality visual content for the real estate sector. Founded in 2017, the company has quickly gained traction by offering a range of services designed to help real estate professionals effectively market their properties. Their portfolio includes photography, videography, drone services, and 3D virtual tours, all aimed at enhancing property visibility and appeal. Aerial Canvas has worked with over 1,000 agents and companies, providing them with tailored marketing solutions that help build their brands and attract buyers. The company has also secured funding, with a reported amount of $340,000 in December 2021, which supports its growth and operational capabilities. With a dedicated team and a focus on innovation, Aerial Canvas continues to play a significant role in the real estate marketing industry, particularly in California's competitive markets.

4. Apartment SEO

• Website: apartmentseo.com
• Ownership type: Family Owned
• Headquarters: Long Beach, California, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: apartment-seo-llc

Apartment SEO, based in Long Beach, California, is a family-owned digital marketing agency that has been operational since 2012. The company specializes in providing marketing solutions tailored for the multifamily housing industry. Their offerings include search engine optimization (SEO), digital advertising, social media marketing, and reputation management, all designed to help apartment communities improve their online visibility and attract potential residents. With a team of experienced professionals, Apartment SEO has developed a strong reputation for delivering effective marketing strategies that cater specifically to property management companies. Their focus on the multifamily sector allows them to understand the nuances of this market, making them a valuable partner for clients looking to enhance their marketing efforts. The company has not reported any funding, indicating a self-sustained growth model.

5. PropStream

• Website: propstream.com
• Ownership type: Corporate
• Headquarters: Lake Forest, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $175.0M, November 2021
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: propstream

PropStream, founded in 2007 and based in Lake Forest, California, is a real estate software provider that specializes in data analytics and marketing solutions for real estate professionals. The company serves a variety of clients, including real estate investors, agents, brokers, contractors, property managers, and lenders. PropStream's platform offers access to a vast database of property records, enabling users to identify leads, research properties, and execute targeted marketing campaigns. Their services are designed to empower real estate entrepreneurs with the tools necessary to make informed decisions and enhance their marketing strategies. With a workforce of approximately 46 employees, PropStream has established itself as a trusted provider in the industry. The company received significant funding of $175 million in November 2021, which underscores its growth trajectory and commitment to innovation in real estate marketing.

6. Altos

• Website: altosresearch.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2022
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: altos-research

Altos Research, founded in 2006 and based in San Francisco, California, is a data services company that specializes in real estate market analytics. The firm provides a suite of tools aimed at real estate professionals, including agents and brokerages, to facilitate lead generation and market engagement. Altos tracks over 100 million listings weekly, delivering real-time insights through custom-branded market reports. Their offerings include advanced analytics, automated email campaigns, and integration capabilities with existing CRM systems. This positions Altos as a key player in the real estate marketing sector, helping clients to not only attract but also nurture leads effectively. The company has not reported any recent funding, indicating a stable operational model since its inception.

7. P11

• Website: p11.com
• Ownership type: Private
• Headquarters: Newport Beach, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1989
• Headcount: 11-50
• LinkedIn: p11creative

P11 Creative, based in Newport Beach, California, is a marketing agency that has been serving the real estate industry since 1989. With a team of 26 employees, they focus on providing comprehensive marketing solutions tailored specifically for real estate clients. Their services range from brand ideation and strategy to digital marketing and collateral development. P11 works closely with real estate owners, developers, and property managers, helping them enhance their marketing efforts and drive sales. Their expertise spans various sectors, including multifamily housing, luxury residences, and commercial properties. P11 is committed to delivering high-quality, customized marketing strategies that resonate with target audiences, ensuring that their clients' properties are effectively promoted in a competitive market.

8. iHomefinder, Inc.

• Website: ihomefinder.com
• Ownership type: Corporate
• Headquarters: Berkeley, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: May 2017
• Founded year: 1997
• Headcount: 11-50
• LinkedIn: ihomefinder-inc.

iHomefinder, Inc., based in Berkeley, California, is a company that has been providing real estate marketing solutions since its inception in 1997. With a team of approximately 39 employees, iHomefinder focuses on empowering real estate agents and teams through advanced tools designed for lead conversion and IDX services. Their product suite includes marketing automation features, performance and activity dashboards, and custom email campaigns, all aimed at enhancing the marketing capabilities of their clients. The company also offers a coaching program, Agent Essentials, which provides real estate professionals with strategies to improve their business practices. iHomefinder serves clients across the United States and Canada, ensuring that their solutions are accessible to a broad audience of real estate professionals. Their commitment to innovation is evident in their recent product updates, including a mobile app designed to streamline real estate transactions and improve user engagement.

9. REAL Marketing Inc.

• Website: realmarketing4you.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: real-marketing-inc.

REAL Marketing Inc., based in San Diego, California, is a private marketing agency that has been operational since 2007. With a workforce of approximately 46 employees, the company focuses on delivering tailored marketing solutions specifically for the real estate sector. Their product offerings include market reports, property brochures, and personalized marketing strategies designed to help real estate agents and brokers enhance their market presence. REAL Marketing serves a broad client base across the United States, emphasizing a personalized approach to marketing that fosters long-term relationships with clients. The company prides itself on its ability to provide innovative ideas and design concepts, ensuring that their clients' marketing remains professional and relevant. They have successfully built a reputation for helping agents become recognized as local experts in their respective neighborhoods, which is reflected in the numerous success stories shared by their clients.

10. 1parkplace, Inc.

• Website: 1parkplace.com
• Ownership type: Private
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: 1parkplace

1parkplace, Inc., based in San Diego, California, is a real estate marketing company that has been operational since 1995. With a team of 16 employees, the company specializes in providing a suite of services designed to assist real estate agents and brokers in enhancing their marketing strategies. Their offerings include custom website development, advanced marketing tools, and comprehensive training programs aimed at improving client engagement and lead generation. 1parkplace is particularly noted for its SMART technology solutions, which help real estate professionals optimize their online presence. The company also emphasizes the importance of community engagement and personalized marketing strategies, reflecting a deep understanding of the real estate market's dynamics. Their Five Star Success Plan is a notable program that guides agents through a structured approach to marketing, ensuring they can effectively connect with clients and prospects. Overall, 1parkplace, Inc. has carved out a niche in the real estate marketing sector, focusing on the unique needs of its clients.

11. Open Homes Photography Inc.

• Website: openhomesphotography.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: open-homes-photography-inc-

Open Homes Photography Inc. is a San Francisco-based company founded in 2007, specializing in real estate photography and marketing services. With a team of 16 employees, the firm provides a wide range of offerings designed to enhance property listings. Their services include premium photography, cinematic video tours, aerial photography, 3D Matterport virtual tours, and the creation of property websites. Open Homes caters primarily to real estate agents and property managers, helping them present their listings in the best light possible. The company has established itself as a trusted partner for many top agents in the Bay Area, claiming that 75% of these agents rely on their marketing expertise. Open Homes emphasizes the importance of visual storytelling in real estate, aiming to elevate the sales potential of properties through high-quality content delivered promptly. Their commitment to customer service and collaboration further strengthens their position in the market.

12. PropertyRadar

• Website: propertyradar.com
• Ownership type: Private
• Headquarters: Truckee, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: propertyradar

PropertyRadar, founded in 2007 and based in Truckee, California, is a private company that offers a comprehensive lead generation platform specifically for real estate professionals. The company provides enhanced public records data and marketing automation tools that cater to a variety of clients, including real estate investors, residential realtor teams, mortgage professionals, and commercial real estate agents. PropertyRadar's services enable users to connect directly with property owners, streamline their lead generation processes, and conduct targeted marketing campaigns. The platform boasts a wealth of data, including millions of property records, sales, and mortgage information, which users can leverage to identify and engage potential clients. With a focus on hyperlocal lead generation, PropertyRadar empowers businesses to reach their target audience more effectively, making it a valuable resource in the real estate marketing space.

13. RealScout

• Website: realscout.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series A, $4.4M, October 2016
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: realscout

RealScout, founded in 2012 and based in San Francisco, California, is a technology company dedicated to improving the real estate experience for agents and their clients. The company offers a platform that provides innovative solutions for client engagement, lead nurturing, and home search experiences. RealScout's tools are designed to help real estate agents enhance their business operations and foster better relationships with clients. The company has gained traction in the industry, with thousands of agents and brokerages utilizing their services to drive growth. RealScout has also secured $4.4 million in Series A funding, reflecting strong investor interest in their approach to real estate technology. Their platform is recognized for its ability to integrate seamlessly with existing technologies, making it a valuable asset for agents looking to optimize their marketing efforts.

14. LeaseLabs

• Website: leaselabs.com
• Ownership type: Corporate
• Headquarters: San Diego, California, United States (USA)
• Employee distribution: United States (USA) 86%, Philippines 14%
• Latest funding: August 2018
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: leaselabs

LeaseLabs, founded in 2008 and based in San Diego, California, is a marketing agency that specializes in multifamily marketing and digital marketing services. The company offers a range of products designed to enhance the online presence of property management firms, including SEO, social media optimization, and web development. LeaseLabs has built a strong portfolio of clients across the United States, collaborating with various property management firms to create integrated marketing campaigns that have garnered attention from industry publications such as Forbes and Multifamily Executive. As part of the RealPage, Inc family, LeaseLabs benefits from a vast network of over 6,000 professionals, allowing them to provide comprehensive support and expertise to their clients. Their innovative approach, termed GoDirect marketing, aims to synchronize marketing efforts across multiple channels, ultimately driving qualified traffic to client websites and improving lead conversion rates.

15. Zentap

• Website: zentap.com
• Ownership type: Venture Capital
• Headquarters: Beverly Hills, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: March 2020
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: zentap-now

Zentap, founded in 2017 and based in Beverly Hills, California, is a company dedicated to enhancing the marketing capabilities of real estate agents. With a team of 11 to 50 employees, Zentap provides a suite of services that includes unlimited video content, agent websites, social media management, and lead generation. Their primary clientele consists of real estate agents who are looking to improve their marketing strategies and effectively connect with potential clients. The company aims to simplify digital marketing for agents, allowing them to focus on their core business while Zentap handles their marketing needs. Their platform is designed to automate social media posting and create branded video content, which helps agents maintain a strong online presence. Zentap has received positive feedback from users, highlighting its effectiveness in generating leads and enhancing marketing efforts.

16. My Broker Search

• Website: mybrokersearch.com
• Ownership type: Private
• Headquarters: Los Angeles, California, United States (USA)
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: my-broker-search

My Broker Search, founded in 2009 and based in Los Angeles, California, is a private real estate marketing agency dedicated to helping real estate professionals expand their business through strategic digital marketing solutions. The company offers a range of services, including video marketing, branding, social media management, and custom website design. Their team consists of graphic designers, brand consultants, and digital marketers who work collaboratively to create tailored marketing strategies that resonate with potential clients. My Broker Search has established a reputation for enhancing the online presence of agents and firms, enabling them to engage effectively with their audience. The firm has not reported any funding, which suggests a self-sustaining business model focused on delivering value to its clients without external financial backing.

17. Kovach Marketing

• Website: kovachmarketing.com
• Ownership type: Private
• Headquarters: Newport Beach, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: kovach-marketing

Kovach Marketing, based in Newport Beach, California, is a marketing agency founded in 1992. The firm specializes in integrated marketing communications tailored for the real estate industry. They offer a comprehensive suite of services, including strategy development, branding, public relations, and creative content. Kovach Marketing has built a reputation for partnering with national home builders, master-planned community developers, and various businesses within the real estate sector. Their team, with a combined 65 years of marketing experience, focuses on delivering insights that help clients enhance their market presence and build brand trust. The agency has successfully executed campaigns for a range of clients, showcasing their ability to adapt to different marketing needs and objectives.

18. Movoto

• Website: movoto.com
• Ownership type: Corporate
• Headquarters: San Mateo, California, United States (USA)
• Employee distribution: United States (USA) 94%, China 6%
• Latest funding: June 2020
• Founded year: 2005
• Headcount: 51-200
• LinkedIn: movoto

Movoto, founded in 2005 and based in San Mateo, California, is a real estate platform designed to connect consumers with agents for various real estate transactions, including buying, selling, and renting homes. The company offers a comprehensive suite of services that includes home valuations, mortgage assistance, and market insights, catering primarily to home buyers and sellers. Movoto's platform is notable for its user-friendly interface and extensive listings across multiple states, making it a significant player in the online real estate market. The company also provides resources for agents, such as the Movoto Pro+ and Lever platforms, which support agents in managing their businesses and connecting with potential clients. Movoto's commitment to technology and consumer service positions it as a relevant entity in the real estate marketing sector.

19. bullsai

• Website: bullsai.com
• Ownership type: Private
• Headquarters: Elk Grove, California, United States (USA)
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: bullsai

Bullsai is a private digital marketing agency based in Elk Grove, California, founded in 2006. With a team of 27 employees, Bullsai focuses on delivering customized online marketing solutions tailored to the real estate industry. Their offerings include website design, search engine optimization (SEO), retargeting, and Google Ads, all designed to help real estate agents and brokers improve their online visibility and generate leads. The agency has successfully partnered with over 1,000 top-producing agents and brokers across North America, demonstrating their commitment to the real estate sector. Bullsai emphasizes a client-centric approach, ensuring that their services meet the specific needs of their clients, which has contributed to their positive reputation in the industry.

20. Infinite Views

• Website: infiniteviews.com
• Ownership type: Private
• Headquarters: San Jose, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: infinite-views-llc

Infinite Views is a private real estate marketing agency based in San Jose, California, founded in 2021. With a team of 11 to 50 employees, the company specializes in providing tailored marketing services to real estate professionals. Their offerings include listing marketing, social media marketing, web design, and ad management, all designed to enhance the online presence of their clients and attract potential buyers. Infinite Views primarily serves real estate agents and businesses, focusing on innovative strategies that yield measurable results. Despite being a newer player in the industry, they have already established a presence in key markets such as the Bay Area, Seattle, and Phoenix, and have worked with numerous agents to help them achieve their marketing goals.

21. ReferralExchange

• Website: referralexchange.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: referral-exchange

ReferralExchange is a private company based in San Francisco, California, founded in 2012. It specializes in real estate referrals, connecting buyers and sellers with qualified real estate agents through a network of over 140,000 agents. The company emphasizes high-quality referrals and offers title services, ensuring a smooth transaction process for clients. With a focus on matching clients with agents based on specific needs, ReferralExchange has facilitated over $6.3 billion in real estate transactions. Their innovative approach combines technology and personal service, allowing agents to concentrate on building relationships while providing clients with the best local expertise. The company has not reported any funding, indicating a self-sustaining business model.

22. Real Estate Digital

• Website: realestatedigital.com
• Ownership type: Private Equity
• Headquarters: Aliso Viejo, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2018
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: realestatedigital

Real Estate Digital, known as Constellation1, is a technology provider based in Aliso Viejo, California, specializing in software solutions and data services for the real estate industry. Founded in 2011, the company has developed a comprehensive suite of products that includes websites, digital marketing tools, and back-office solutions. Their offerings are designed to assist real estate professionals in optimizing their operations and enhancing their marketing efforts. Constellation1 serves a variety of clients across the real estate, mortgage, insurance, and banking sectors, focusing on delivering innovative solutions that drive efficiency and growth. The company operates under a buy-and-hold strategy, emphasizing long-term partnerships with its clients to ensure sustained success and continuous improvement in their services.

Real Estate Marketing Insights: Key Companies in California

Company	Headquarter	Size	Founded	Ownership
Agent Image	El Segundo, California, United States (USA)	201-500	1999	Venture Capital
Trulia	San Francisco, California, United States (USA)	501-1000	2005	Corporate
Aerial Canvas | Real Estate Marketing Solutions	San Carlos, California, United States (USA)	51-200	2017	Private
Apartment SEO	Long Beach, California, United States (USA)	11-50	2012	Family Owned
PropStream	Lake Forest, California, United States (USA)	11-50	2007	Corporate
Altos	San Francisco, California, United States (USA)	11-50	2006	Corporate
P11	Newport Beach, California, United States (USA)	11-50	1989	Private
iHomefinder, Inc.	Berkeley, California, United States (USA)	11-50	1997	Corporate
REAL Marketing Inc.	San Diego, California, United States (USA)	11-50	2007	Private
1parkplace, Inc.	San Diego, California, United States (USA)	11-50	1995	Private
Open Homes Photography Inc.	San Francisco, California, United States (USA)	11-50	2007	Private
PropertyRadar	Truckee, California, United States (USA)	11-50	2007	Private
RealScout	San Francisco, California, United States (USA)	11-50	2012	Venture Capital
LeaseLabs	San Diego, California, United States (USA)	51-200	2008	Corporate
Zentap	Beverly Hills, California, United States (USA)	11-50	2017	Venture Capital
My Broker Search	Los Angeles, California, United States (USA)	11-50	2009	Private
Kovach Marketing	Newport Beach, California, United States (USA)	11-50	1992	Private
Movoto	San Mateo, California, United States (USA)	51-200	2005	Corporate
bullsai	Elk Grove, California, United States (USA)	11-50	2006	Private
Infinite Views	San Jose, California, United States (USA)	11-50	2021	Private
ReferralExchange	San Francisco, California, United States (USA)	51-200	2012	Private
Real Estate Digital	Aliso Viejo, California, United States (USA)	51-200	2011	Private Equity

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