Influencer marketing in Massachusetts is a thriving industry where brands leverage social media personalities to engage audiences. Companies range from tech-driven platforms to creative agencies, offering services such as campaign management, audience analytics, and content creation. Innovative strategies, fueled by data insights, are becoming more prevalent as brands seek to enhance their marketing impact through authentic connections. The rise of micro and nano influencers is also shifting the landscape, making influencer marketing more accessible and cost-effective for smaller brands. As digital marketing evolves, the influencer marketing sector continues to adapt, making it a pivotal component of contemporary advertising strategies.

This list features a variety of influencer marketing companies based in Massachusetts, showcasing a spectrum of sizes and specializations. Founded between 1993 and 2022, these companies range from small teams of 1 to 10 to larger firms with hundreds of employees. Their headquarters predominantly lie in Boston, where they offer services such as influencer campaign management, brand partnerships, and social media strategies. Some, like Mavrck and Later, have barely scratched the surface of funding, while others, such as Acceleration Partners, have established themselves through notable acquisitions. Collectively, they represent an essential part of the marketing ecosystem.

Continue reading to discover the top influencer marketing companies in Massachusetts.

Top 22 Influencer Marketing Companies in Massachusetts

1. Apifia INC. Dba Mavrck

• Website: mavrck.co
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Philippines 100%
• Latest funding: $120.0M, December 2021
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: apifia-inc.-dba-mavrck

Apifia INC. Dba Mavrck, now known as Later Influence™, is an influencer marketing platform based in Boston, Massachusetts. Established in 2014, the company specializes in providing brands with essential tools to connect with influencers and manage marketing campaigns effectively. Their offerings include audience insights, campaign management, and analytics, which are crucial for businesses in the marketing and advertising sectors. Mavrck has built a robust influencer index that includes millions of creators, allowing brands to find suitable partners for their campaigns. The company has also secured significant funding, with a reported $120 million raised in December 2021, which supports their growth and innovation in the influencer marketing space. The recent rebranding to Later Influence™ in January 2024 signifies a commitment to evolving their services and enhancing their market position.

2. VizSense

• Website: vizsense.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, January 2016
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: vizsense

VizSense, founded in 2015 and based in Boston, Massachusetts, is a marketing agency that specializes in influencer marketing strategies. The company operates with a team of 22 employees and offers a range of services including full-service partnership, consumer insights, and campaign management. VizSense employs advanced AI technology to analyze trends in brand sentiment and influencer content performance, which helps brands effectively engage with their target audiences. They have successfully executed over 500 campaigns, demonstrating their capability in the influencer marketing space. Their approach emphasizes the importance of micro-influencers, leveraging their engaged audiences to drive authentic brand connections. With a client retention rate of 95%, VizSense has established itself as a reliable partner for brands looking to enhance their marketing efforts through influencer collaborations.

3. gen.video

• Website: gen.video
• Ownership type: Venture Capital
• Headquarters: Weston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Convertible note, $1.1M, May 2013
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: gen-video

gen.video, founded in 2016 and based in Weston, Massachusetts, is an influencer marketing agency that specializes in social commerce solutions. The company offers a range of services designed to help brands connect with consumers through effective influencer partnerships. Their offerings include influencer campaign management, content collaboration, and advanced analytics, which are crucial for brands aiming to drive sales and enhance their marketing strategies. With a team of industry experts, gen.video focuses on creating authentic connections between brands and their target audiences. The company has also received funding, with a notable amount of $1,102,000 in convertible notes, which supports its growth and innovation in the influencer marketing sector. Their client base includes various businesses looking to optimize their marketing efforts through influencer collaborations, showcasing their relevance and expertise in the industry.

4. Later

• Website: later.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Canada 48%, United States (USA) 48%, India 2%, Other 2%
• Latest funding: $135.0M, April 2022
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: latergram-me

Later is a social media management platform based in Boston, Massachusetts, founded in 2014. The company specializes in providing tools for scheduling, analytics, and content creation, aimed at helping businesses and individuals manage their social media presence. Later's services cater to a variety of users, including social media managers, agencies, and small business owners, allowing them to automate tasks and improve engagement across multiple platforms. Notably, Later has expanded its offerings to include influencer marketing solutions, featuring an influencer database, outreach capabilities, and campaign management tools. This positions Later as a significant player in the influencer marketing sector. The company has also secured substantial funding, with a reported amount of $135 million in its last funding round in April 2022, indicating strong investor confidence in its growth and potential.

5. Wave Collective

• Website: wearewavecollective.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2016
• Headcount: 11-50
• LinkedIn: we-are-wave-collective

Wave Collective is a Boston-based public relations and marketing agency founded in 2016. With a team of 11 to 50 employees, the agency specializes in media relations, social media management, creative services, and notably, influencer marketing. They work with a variety of clients across different industries, helping businesses enhance their brand presence and connect with target audiences through customized strategies and creative content. Wave Collective's influencer marketing services include influencer strategy, campaign development, and management, showcasing their commitment to this area. Their portfolio features case studies that highlight their work in influencer relations, indicating a solid track record in the industry.

6. Acceleration Partners

• Website: accelerationpartners.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 60%, United Kingdom (UK) 18%, Germany 8%, Other 14%
• Latest funding: December 2020
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: acceleration-partners

Acceleration Partners is a Boston-based marketing agency founded in 2007, specializing in affiliate and partnership management. With a workforce of over 300 employees, the company provides a range of services including program design, partner recruitment, and influencer marketing. They aim to help brands optimize their marketing strategies and achieve measurable growth through effective partnerships. Acceleration Partners has worked with notable clients across various industries, demonstrating their capability to enhance performance through tailored marketing solutions. Their recent acquisition of Influencer Response and Volt Agency further strengthens their position in the influencer marketing sector, allowing them to offer comprehensive program management that addresses all aspects of influencer partnerships. The company has not reported any recent funding, indicating a stable operational model since its last funding round in December 2020.

7. Esportudo

• Website: esportudo.com
• Ownership type: Venture Capital
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Brazil 85%, United States (USA) 15%
• Latest funding: Seed, $1.6M, January 2022
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: esportudo

Esportudo, founded in 2017 and based in Boston, Massachusetts, is a digital marketing agency that focuses on sports and entertainment content. The company was established by Marcos Araújo, who aimed to enhance the consumption experience of sports content in Brazil. Esportudo has carved out a niche in the industry by creating compelling narratives and marketing strategies that resonate with sports fans. Their services range from content creation and event management to influencer marketing, catering to both businesses and consumers. With a workforce of around 48 employees, the company has a strong presence in Brazil, where 85% of its employees are located. Esportudo has also secured $1.6 million in seed funding as of January 2022, which supports its growth and innovation in the digital marketing space. The agency actively represents a variety of influencers and creators, helping brands connect with their target audiences through authentic and engaging content.

8. Bloxham

• Website: bloxhampr.com
• Ownership type: Private
• Headquarters: Gloucester, Massachusetts, United States (USA)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2014
• Headcount: 1-10
• LinkedIn: bloxham-pr

Bloxham is a public relations agency based in Gloucester, Massachusetts, founded in 2014. With a small team of 1-10 employees, the agency specializes in marketing and communication services, particularly for brands in the hospitality and lifestyle sectors. Bloxham aims to enhance brand visibility and reputation through strategic public relations, influencer engagement, and event management. They have developed a robust network of influencers, VIPs, and thought leaders, allowing them to execute effective campaigns that resonate with target audiences. Their portfolio includes notable projects such as influencer engagement for Fairfax & Favor and event management for Calcot & Spa, demonstrating their active involvement in the influencer marketing space. Bloxham's approach combines creativity with strategic planning, ensuring that their clients achieve meaningful connections with their audiences.

9. Regan Communications

• Website: regancomm.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 98%, United Kingdom (UK) 2%
• Founded year: 1984
• Headcount: 51-200
• LinkedIn: regan-communications

Regan Communications Group, established in 1984 and based in Boston, Massachusetts, operates as a full-service marketing agency. The firm specializes in public relations, digital marketing, branding, and crisis management. With a workforce of approximately 85 employees, Regan Communications serves a variety of clients, including businesses and non-profits, aiming to enhance brand visibility and communication strategies. Their service offerings include influencer marketing, where they identify and collaborate with influencers to create impactful campaigns. The agency prides itself on its ability to craft compelling narratives and leverage strong media relationships to deliver results for its clients. Regan Communications has not reported any funding, indicating a self-sustained operational model.

10. CerconeBrown

• Website: cerconebrown.com
• Ownership type: Family Owned
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: cerconebrowncompany

CerconeBrown is a family-owned PR and digital marketing agency based in Boston, Massachusetts, founded in 2001. With a team of 27 employees, the agency specializes in crafting impactful marketing strategies that enhance brand visibility and consumer engagement. Their service portfolio includes media relations, influencer campaigns, creative campaigns, and social media management, catering to a variety of industries such as automotive, electronics, food and beverage, and health and fitness. CerconeBrown has developed a robust influencer marketing practice, characterized by a six-step process that ensures the right influencers are matched to client campaigns. They have successfully executed numerous influencer campaigns, generating millions of impressions and creating valuable content for brands. Their innovative approach has earned them recognition in the industry, including awards for their integrated marketing efforts. The agency's focus on data-driven strategies and measurable results positions them as a relevant player in the influencer marketing sector.

11. Metter Media LLC

• Website: mettermedia.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: metter-media

Metter Media LLC, founded in 2013 and based in Boston, Massachusetts, is a social media agency that specializes in social media management and marketing services. With a team of 21 employees, the company focuses on enhancing the online presence and engagement of businesses across multiple sectors. Their services include social media management, content creation, branding, and notably, influencer marketing. Metter Media has worked with a variety of clients, including notable names like Microsoft and Takeda, showcasing their capability to handle significant projects. They emphasize a personalized approach, ensuring that their strategies align with the unique goals of each client. The agency has not reported any funding, indicating a self-sustained operational model.

12. Cgpr

• Website: cgprpublicrelations.com
• Ownership type: Corporate
• Headquarters: Marblehead, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2020
• Founded year: 1993
• Headcount: 1-10
• LinkedIn: cgpr

Cgpr, based in Marblehead, Massachusetts, is a marketing agency that has been operational since 1993. The firm specializes in integrated marketing and communications services tailored for consumer active lifestyle brands. Their offerings include public relations strategies, influencer programs, and crisis communication counsel. Cgpr has built a reputation for enhancing brand visibility and helping clients achieve their business objectives. They have collaborated with established brands in the outdoor and fashion sectors, demonstrating their expertise in these industries. The agency prides itself on a personalized approach, ensuring that clients receive attention from senior team members. Their work has resulted in impressive media placements and significant growth in earned media audience for their clients, showcasing their effectiveness in influencer marketing and public relations.

13. Crimson Hexagon

• Website: crimsonhexagon.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 58%, Argentina 21%, United Kingdom (UK) 21%
• Latest funding: October 2018
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: crimsonhexagon

Crimson Hexagon, now integrated into Brandwatch, is a consumer intelligence platform based in Boston, Massachusetts. Founded in 2007, the company specializes in providing businesses with tools to understand consumer behavior and manage social media interactions. Their offerings include consumer intelligence, social media management, and influencer marketing, catering to various industries. With a workforce of around 201-500 employees, they have a significant presence in the market. Their influencer marketing solutions allow brands to discover and engage with key influencers, facilitating effective campaign management. This capability is essential for businesses aiming to leverage social media for brand growth and consumer engagement.

14. Riddle & Bloom

• Website: riddleandbloom.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Latest funding: November 2017
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: campus-entertainment-llc

Riddle & Bloom is a marketing agency based in Boston, Massachusetts, founded in 2007. The company specializes in creating brand ambassador programs that specifically target college students. By connecting brands with student influencers, Riddle & Bloom enhances engagement and visibility on university campuses. Their innovative marketing strategies have attracted a range of clients, including well-known brands seeking to tap into the student demographic. The agency's focus on peer-to-peer marketing allows them to effectively leverage the social networks of students, making them a notable player in the influencer marketing industry. Riddle & Bloom's approach is characterized by a deep understanding of the college ecosystem, which they utilize to foster authentic connections between brands and young consumers.

15. Anagram

• Website: anagram.io
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Mexico 100%
• Latest funding: March 2017
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: anagram-io

Anagram is a Boston-based media agency founded in 2017, specializing in crafting marketing strategies through data analytics and insights into consumer behavior. With a team of 51-200 employees, Anagram serves a variety of industries, including luxury, gaming, education, and eCommerce. The agency combines technology with human understanding to drive brand growth, focusing on creating emotional connections between consumers and brands. Their service offerings include strategy and planning, media performance, and data analytics, with a specific emphasis on influencer marketing as part of their media strategy. Anagram employs advanced analytics and audience modeling to refine marketing efforts, ensuring that campaigns resonate with target audiences. The company has not reported any funding since its inception, indicating a self-sustained operational model.

16. 360PRplus

• Website: 360pr.plus
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2001
• Headcount: 11-50
• LinkedIn: 360prplus

360PRplus, based in Boston, Massachusetts, is a public relations agency founded in 2001. With a team of 11-50 employees, the agency specializes in brand communications and marketing strategies. They offer a comprehensive suite of services, including content creation, digital marketing, and notably, influencer marketing. 360PRplus has worked with a variety of clients across multiple sectors, such as entertainment, travel, and consumer goods. Their campaigns often integrate influencer partnerships to amplify brand messages and engage audiences effectively. The agency is recognized for its innovative approaches, such as the 360PR+ MomSquad, which connects brands with parent influencers to create authentic content and drive conversations. Their commitment to results and creativity positions them as a relevant player in the influencer marketing space.

17. Elevate Communications

• Website: elevatecom.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: elevate-communications

Elevate Communications, based in Boston, Massachusetts, is a public relations agency founded in 2003. With a team of 38 professionals, the agency specializes in enhancing brand visibility and managing communications for various businesses and organizations. Their service portfolio includes media relations, crisis communications, and notably, influencer engagement. Elevate has demonstrated its expertise in influencer marketing through successful campaigns that have significantly raised brand awareness and engagement for clients. For instance, their work with Blue Cross Blue Shield involved a strategic influencer program that resulted in millions of impressions and engagements. This highlights their commitment to integrating influencer strategies into broader PR efforts, making them a relevant player in the influencer marketing space.

18. 829 Studios - Digital Agency & Marketing Consultancy

• Website: 829studios.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 99%
• Latest funding: September 2021
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: 829-studios

829 Studios - Digital Agency & Marketing Consultancy, based in Boston, Massachusetts, is a marketing agency founded in 2007. With a team of approximately 241 employees, the agency specializes in integrated digital marketing solutions. Their services include branding, digital product design, demand generation, and notably, influencer relations. This last service highlights their commitment to leveraging influencer partnerships to enhance brand visibility and engagement. They cater to a variety of sectors, including B2B, B2C, and e-commerce, demonstrating their adaptability in addressing different market needs. 829 Studios emphasizes a data-driven approach to marketing, ensuring that their strategies are not only creative but also effective in achieving measurable results for their clients. They have not reported any recent funding, indicating a stable operational model without external financial backing.

19. OnCampus Advertising

• Website: oncampusadvertising.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 88%, Canada 12%
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: oncampus-advertising

OnCampus Advertising, founded in 2003 and based in Boston, Massachusetts, is a marketing agency that specializes in college marketing and events. The company connects brands with college students through a variety of services, including campus events, brand ambassadors, and digital marketing strategies. With a focus on engaging the student demographic, OnCampus Advertising has worked with a range of clients, from global advertising agencies to universities. They have developed a proprietary network of over 800 student brand ambassadors and a national network of student influencers, allowing them to create authentic connections between brands and students. Their expertise in campus media and marketing strategies has positioned them as a notable player in the college marketing sector, reaching over 17 million students across more than 2,500 schools in North America.

20. Gaslight Studios

• Website: gaslightstudios.com
• Ownership type: Family Owned
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2017
• Headcount: 11-50
• LinkedIn: gaslight-communications

Gaslight Studios is a family-owned branding and marketing agency based in Boston, Massachusetts, with additional locations in New York City and Los Angeles. Founded in 2017, the agency specializes in crafting impactful brand identities and marketing strategies for a variety of industries, including hospitality, education, technology, and healthcare. Their service offerings range from branding and advertising to digital marketing and public relations. Notably, Gaslight Studios has a dedicated focus on influencer marketing, utilizing strategic campaigns to connect brands with key demographics through social media platforms. Their team consists of industry veterans with extensive backgrounds in public relations, digital engagement, and creative design, which enhances their ability to deliver comprehensive marketing solutions. The agency has worked with a range of clients, particularly in the hospitality sector, showcasing their capability to adapt to different market needs and client objectives.

21. Her Campus Media

• Website: hercampusmedia.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 76%, Brazil 11%, Canada 5%, Other 8%
• Latest funding: Other (Grant), $50,000, October 2011
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: her-campus

Her Campus Media, founded in 2009 by three Harvard undergraduates, is a media company based in Boston, Massachusetts. It specializes in empowering college women and Gen Z audiences through a portfolio of brands and marketing solutions. The company operates several platforms, including Her Campus, College Fashionista, Spoon University, and InfluenceHer Collective, which collectively reach millions of young consumers. Her Campus Media offers services such as media planning, content creation, and audience engagement, helping brands connect with younger consumers effectively. Their community-driven initiatives, including events like Her Conference, provide opportunities for students to network and gain industry insights. The company has been recognized for its innovative approach and has received accolades from various industry publications.

22. Amp

• Website: ampagency.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 97%, Other 3%
• Founded year: 1996
• Headcount: 201-500
• LinkedIn: amp-agency

Amp Agency, based in Boston, Massachusetts, is a marketing agency founded in 1996. With a workforce of approximately 769 employees, Amp specializes in creative marketing, media performance, and brand development. The agency collaborates with clients to craft impactful campaigns that resonate with target audiences. Amp's service portfolio includes a strong emphasis on social media, public relations, and influencer marketing, showcasing their ability to drive brand engagement through these channels. Their approach combines creativity with data-driven insights, allowing them to create campaigns that not only capture attention but also foster meaningful connections between brands and consumers. Amp has successfully executed campaigns for notable brands, demonstrating their expertise in navigating the complexities of modern marketing.

Influencer Marketing Insights: Key Companies in Massachusetts

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