The sports marketing industry in Indiana comprises firms that promote brands, manage athletes' careers, and facilitate sponsorships. These companies vary in size, from small agencies to large organizations, and specialize in services such as event marketing, social media management, and graphic design. With the rise of digital media and increased athlete engagement, the sector is evolving to leverage technology for enhanced brand interaction. Emerging trends like influencer partnerships and experiential marketing are becoming crucial, as companies seek innovative ways to connect with audiences and elevate sports culture in local communities and beyond.

This list highlights 21 sports marketing companies based in Indiana, specifically in Indianapolis and Fort Wayne. Ranging from 11 to over 10,000 employees, these firms were founded between 1952 and 2022. Each company has its unique focus, such as event management, brand development, video production, and merchandise solutions. Notable names include Grand Central Sports Management and Ed Carpenter Racing, reflecting the rigorous competition and dynamic strategies within Indiana's sports marketing sector.

Continue reading to discover the top sports marketing companies in Indiana.

Top 21 Sports Marketing Companies in Indiana

1. Grand Central Sports Management

• Website: gcsportsmgmt.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: grand-central-sports-managment

Grand Central Sports Management, founded in 2019 and based in Indianapolis, Indiana, is a private sports management agency that specializes in providing comprehensive advisory services to athletes and coaches in Major League Baseball (MLB) and the National Football League (NFL). With a team of experienced advisors, the agency focuses on contract negotiations, marketing strategies, and career management, helping clients navigate the complexities of their professional journeys. They are particularly active in the emerging NIL space, securing brand partnerships and endorsements for collegiate athletes. The firm operates with a commitment to personalized support, aiming to enhance the success of their clients both on and off the field. Their offices are strategically located in major cities, including New York, Miami, and Philadelphia, allowing them to maintain a strong presence in the sports industry.

2. CoForce, LLC

• Website: coforce.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: coforce-llc

CoForce, LLC is a marketing agency based in Indianapolis, Indiana, founded in 2011. The company specializes in brand development and video production, catering to a range of clients, including Indycar Champions and Fortune 500 companies. CoForce prides itself on forming strategic partnerships with clients, focusing on understanding their vision to effectively communicate their stories. Their services extend beyond video production to include digital analytics, photography, graphic design, and special projects. The agency's commitment to client privacy is notable; they do not publicly promote their work with clients, instead prioritizing the enhancement of their clients' brand value through customized solutions. This approach has allowed CoForce to carve out a niche in the sports marketing sector, particularly in the realm of motorsports.

3. Three Sixty Group

• Website: threesixtygroupagency.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1960
• Headcount: 11-50
• LinkedIn: three-sixty-group

Three Sixty Group is a full-service advertising agency based in Indianapolis, Indiana, with a history dating back to 1960. The agency specializes in branding and media services, offering a wide array of solutions including strategic planning, graphic design, and digital development. With a team of 39 employees, they have built a reputation for fostering long-term relationships with clients across various sectors. Notably, Three Sixty Group has made significant contributions to the sports industry, exemplified by their collaboration with the National Federation of State High School Associations on the #BenchBadBehavior campaign, which aimed to address fan behavior at athletic events. Their work has generated millions of impressions and engagements, highlighting their effectiveness in sports marketing. The agency also serves clients in tourism, finance, and other industries, showcasing their versatility and expertise in crafting compelling advertising campaigns.

4. Sport Graphics

• Website: sportg.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: sport-graphics

Sport Graphics, founded in 1986 and based in Indianapolis, Indiana, is a private branding agency with a workforce of approximately 112 employees. The company specializes in project management, print production, and installation services, catering to various industries, including sports and retail. Their expertise is particularly evident in their work with significant sporting events, where they implement comprehensive branding strategies to enhance visibility and engagement. For instance, during the 2024 U.S. Olympic Swimming Team Trials, Sport Graphics transformed the city of Indianapolis with a citywide visual strategy that included massive graphics and banners, significantly boosting attendance and community pride. Their commitment to quality and customer service is reflected in their mission to build long-lasting relationships with clients, ensuring that they meet evolving branding needs. Sport Graphics operates a strategic design studio, Section 127, which further strengthens their branding capabilities.

5. Ed Carpenter Racing

• Website: edcarpenterracing.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: ed-carpenter-racing

Ed Carpenter Racing, founded in 2012 and based in Indianapolis, Indiana, is a professional racing team that competes in the IndyCar series. The team is known for its commitment to excellence in auto racing, offering services that include team management and driver coaching. Ed Carpenter Racing not only participates in high-profile racing events but also seeks to engage fans and businesses through sponsorship opportunities. Their involvement in the IndyCar series allows them to create promotional platforms that attract a wide audience, making them a notable player in the motorsports industry. The team has a dedicated crew and management, ensuring that they maintain a competitive edge in the racing circuit. They have established partnerships with various businesses, enhancing their visibility and marketing reach within the sports community.

6. Lids

• Website: lids.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 83%, Canada 12%, United Kingdom (UK) 2%, Other 3%
• Founded year: 1995
• Headcount: 5001-10000
• LinkedIn: lids-sports-group

Lids Sports Group, based in Indianapolis, Indiana, is a retail company that specializes in licensed sports merchandise, particularly headwear and apparel. Founded in 1995, Lids has grown to become a prominent player in the sports retail industry, operating over 1,100 retail locations across North America, including the U.S., Canada, and Puerto Rico. The company offers a wide range of officially licensed products from major professional sports leagues and collegiate teams, catering to the passionate fan base that supports these organizations. Lids also operates various retail concepts, including Locker Room by Lids and team-specific stores, which further solidify their presence in the market. Their commitment to providing fans with the latest styles and trends in sports apparel aligns with the dynamic nature of sports marketing, as they actively engage with consumers during key sporting events and seasons.

7. Borshoff

• Website: borshoff.biz
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1984
• Headcount: 11-50
• LinkedIn: borshoff

Borshoff is a marketing agency based in Indianapolis, Indiana, founded in 1984. With a team of approximately 47 employees, the agency specializes in advertising, public relations, and brand development. Borshoff serves clients across various industries, including education, healthcare, and notably, sports and entertainment. Their services range from crisis management to digital marketing, all aimed at enhancing brand visibility and managing communications effectively. Borshoff has worked with clients in the sports sector, such as the NCAA's Horizon League, demonstrating their capability to navigate the unique challenges of sports marketing. As a nationally certified Women’s Business Enterprise (WBE), Borshoff also emphasizes its commitment to diversity and inclusion within the marketing space.

8. Indianapolis Colts

• Website: colts.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1953
• Headcount: 201-500
• LinkedIn: indianapolis-colts

The Indianapolis Colts, established in 1953, are a professional football team based in Indianapolis, Indiana. Competing in the National Football League (NFL), the Colts provide entertainment through live football games and engage fans with a variety of events and activities. They host the NFL Scouting Combine, a critical event for college football players aspiring to enter the NFL, which highlights their role in the broader football community. The Colts actively promote their brand through merchandise sales, community outreach programs, and fan engagement initiatives, fostering a strong connection with their supporters. Their marketing efforts are evident in their social media presence and various fan-centric events, which contribute to a vibrant sports culture in Indianapolis.

9. The Joel Cohen Group LLC

• Website: callcohen.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: callcohen

The Joel Cohen Group LLC, based in Indianapolis, Indiana, is a management consulting firm that specializes in business, sports, and entertainment management. Founded in 2005, the company has built a reputation for helping clients achieve sustainable success through a variety of services. These include event scheduling, facility management, and strategic planning, all aimed at improving operational efficiency and market position. With a team that boasts over 35 years of combined experience in sports and entertainment management, the firm has developed a methodology known as 'The Management Master Plan.' This approach focuses on delivering measurable results for clients, whether they are involved in operating race tracks, developing franchises, or managing corporate hospitality options. The Joel Cohen Group's commitment to listening to clients and understanding their unique needs further enhances their ability to provide tailored solutions in the sports marketing arena.

10. Indy Eleven Professional Soccer

• Website: indyeleven.com
• Ownership type: Corporate
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $7.6M, June 2022
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: indy-eleven-professional-soccer

Indy Eleven Professional Soccer is a professional soccer team based in Indianapolis, Indiana, founded in 2012. The organization plays in the USL Championship and is dedicated to promoting soccer as a vital part of local culture. Indy Eleven offers a variety of services, including ticket sales for matches, merchandise, and youth soccer programs. They engage with fans through community events and initiatives, fostering a strong connection with the local population. The team has also made strides in expanding its reach through digital platforms and social media, enhancing its marketing efforts. In June 2022, Indy Eleven secured $7.6 million in funding, which underscores their ambition to grow and improve their offerings in the competitive sports market.

11. Fort Wayne Mad Ants

• Website: ftwaynemadants.com
• Ownership type: Private
• Headquarters: Fort Wayne, Indiana, United States (USA)
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: fort-wayne-mad-ants

The Fort Wayne Mad Ants are a professional basketball team based in Fort Wayne, Indiana, and are affiliated with the NBA through the Indiana Pacers. Founded in 2007, the team plays in the NBA G League, which serves as a developmental league for the NBA. The Mad Ants focus on providing entertainment through live basketball games, engaging local fans, and fostering community involvement. They offer various ticket options, including single-game and season tickets, and run youth basketball camps aimed at nurturing young talent. Their community outreach includes donation requests and appearance requests, showcasing their commitment to local engagement. The team also operates a merchandise store, allowing fans to support the team through branded apparel and goods. Overall, the Mad Ants play a significant role in promoting basketball culture in their region.

12. Main Event Merchandise Group

• Website: mainevt.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1996
• Headcount: 11-50
• LinkedIn: main-event-merchandise-group

Main Event Merchandise Group, based in Indianapolis, Indiana, is a merchandise solutions provider that specializes in branded apparel and promotional products. Founded in 1996, the company serves a variety of businesses and sports organizations, focusing on enhancing brand visibility and customer engagement through high-quality merchandise solutions. Their offerings include event merchandising, fulfillment services, uniform and corporate apparel, and custom web stores. Main Event has established partnerships with several high-profile clients, particularly in the sports sector, such as USA Gymnastics and U.S. Figure Skating. Their expertise in managing on-site retail and sales at events, along with their ability to secure licensing agreements, underscores their role in the sports marketing industry. With a dedicated team and a commitment to providing tailored solutions, Main Event aims to meet the evolving needs of their clients.

13. Dreyer & Reinbold Racing

• Website: dreyerreinboldracing.com
• Ownership type: Private
• Headquarters: Carmel, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: dreyer-reinbold-racing

Dreyer & Reinbold Racing, founded in 1999 by Dennis Reinbold, is a motorsport team based in Carmel, Indiana. The team has a rich heritage linked to the Dreyer family, known for their contributions to racing since the 1920s. Dreyer & Reinbold Racing has participated in various motorsport events, including the prestigious Indianapolis 500, where they have successfully qualified all 48 drivers they have fielded. The team has achieved notable success in both IndyCar and Rallycross, winning championships and consistently finishing in competitive positions. They have also expanded their reach by collaborating with sponsors to enhance their marketing efforts, offering merchandise to fans and creating promotional opportunities for their partners. Their recent performances, including a top 10 finish in the 2024 Indianapolis 500, highlight their ongoing relevance in the motorsport industry.

14. 442 Design

• Website: 442design.com
• Ownership type: Private
• Headquarters: Edinburgh, Indiana, United States (USA)
• Employee distribution: United Kingdom (UK) 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: 442-design

442 Design is a design agency based in Edinburgh, Indiana, established in 2002. With a team of 11-50 employees, the company focuses on creating tailored design solutions that enhance customer experiences across various sectors, including sports, retail, and culture. They employ a collaborative approach, working closely with clients to understand their needs and deliver innovative design projects. Their portfolio showcases significant projects in the sports industry, including interior design for AC Milan stores, Arsenal FC's museum, and various fan engagement spaces for clubs like Rangers FC and Southampton FC. This involvement highlights their expertise in creating engaging environments that resonate with sports fans and enhance the overall experience at sporting venues.

15. Innovative

• Website: innovativei.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 56%, India 12%, Australia 6%, Other 25%
• Latest funding: January 2022
• Founded year: 1993
• Headcount: 11-50
• LinkedIn: innovative

Innovative is a marketing agency based in Indianapolis, Indiana, founded in 1993. With a team of 11-50 employees, the agency specializes in creative strategy and storytelling, offering services such as brand design, video production, content marketing, and event management. Their client roster includes local businesses and organizations, with a notable focus on sports-related projects. Innovative has partnered with Indiana Sports Corp to facilitate major sporting events, including the Men’s and Women’s Final Fours and the 2024 NBA All-Star Game. This involvement highlights their expertise in navigating the complexities of sports marketing, making them a valuable partner for organizations aiming to enhance their brand presence in the sports industry.

16. Bradley and Montgomery (BaM)

• Website: bamideas.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1999
• Headcount: 51-200
• LinkedIn: bradley-and-montgomery

Bradley and Montgomery (BaM) is a branding and marketing agency based in Indianapolis, Indiana, founded in 1999. The agency specializes in crafting compelling advertising campaigns and brand strategies aimed at enhancing visibility and audience connection. With a team of 51-200 employees, BaM operates with a lean structure that allows for efficient and creative solutions tailored to client needs. Their portfolio includes significant work in the sports and entertainment sector, where they have developed campaigns for high-profile clients such as Xbox and Paramount. BaM's methodology revolves around understanding cultural insights and audience preferences, which they refer to as 'leverageable loves.' This approach enables them to create marketing strategies that resonate deeply with consumers, fostering brand loyalty and engagement. Their commitment to creativity and strategic thinking has established them as a notable player in the marketing industry, particularly in sports marketing.

17. Fort Wayne Komets

• Website: komets.com
• Ownership type: Private
• Headquarters: Fort Wayne, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1952
• Headcount: 11-50
• LinkedIn: fort-wayne-komets

Fort Wayne Komets is a professional hockey team based in Fort Wayne, Indiana, established in 1952. The organization is privately owned and employs a team of around 60 individuals. The Komets provide entertainment through live hockey games and actively engage with the local community through various initiatives. They sell tickets for games and merchandise, catering to local sports enthusiasts and families. The team also emphasizes fan experiences, offering promotions, themed events, and community partnerships that foster a strong connection with their audience. Their operations are centered on creating an enjoyable atmosphere for fans, which is a crucial aspect of sports marketing. The Komets have not reported any funding, indicating they operate independently within the sports industry.

18. For Bare Feet

• Website: forbarefeet.com
• Ownership type: Private
• Headquarters: Martinsville, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1984
• Headcount: 51-200
• LinkedIn: for-bare-feet-inc.

For Bare Feet, founded in 1984 and based in Martinsville, Indiana, is a retail company that specializes in socks. The company offers a wide array of officially licensed socks for prominent sports leagues such as the NFL, MLB, NBA, and NHL. Their product range also includes lifestyle and novelty socks, appealing to sports fans and consumers seeking stylish and quality apparel. Operating primarily through their online store, For Bare Feet targets a niche market of sports enthusiasts who wish to express their team spirit through their choice of footwear. The company has established partnerships with various sports leagues, allowing them to create products that resonate with fans and enhance their overall experience. With a workforce of around 96 employees, For Bare Feet continues to maintain a presence in the sports apparel market, focusing on quality and design to meet consumer demands.

19. Green Savoree Racing Promotions

• Website: greensavoree.com
• Ownership type: Family Owned
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: United States (USA) 62%, Canada 38%
• Founded year: 2010
• Headcount: 11-50
• LinkedIn: green-savoree-racing-promotions

Green Savoree Racing Promotions (GSRP) is an Indianapolis-based company that specializes in the management and promotion of motorsport events. Founded in 2010, GSRP operates several notable racing events, including the Firestone Grand Prix of St. Petersburg, Ontario Honda Dealers Indy Toronto, and the Grand Prix of Portland. The company is also responsible for the Mid-Ohio Sports Car Course and offers professional driving instruction through The Mid-Ohio School. Co-owners Kim Green and Kevin Savoree have a rich history in racing, having previously achieved success as team principals in IndyCar racing. Their events not only showcase high-caliber racing but also aim to provide a festival-like atmosphere, enhancing the overall experience for fans and sponsors alike. GSRP's commitment to quality and detail in event management positions them as a significant player in the motorsports marketing sector.

20. Rahal Letterman Lanigan Racing

• Website: rahal.com
• Ownership type: Private
• Headquarters: Zionsville, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1992
• Headcount: 51-200
• LinkedIn: rahal-letterman-lanigan-racing

Rahal Letterman Lanigan Racing, founded in 1992 and based in Zionsville, Indiana, is a prominent motorsports team competing in both IndyCar and IMSA racing series. The team has a rich history, marked by significant achievements including multiple race wins and podium finishes. They operate with a focus on fan engagement through competitive racing events, which are complemented by a robust merchandise sales strategy. The team collaborates with a variety of sponsors, such as Honda and BMW, to enhance their marketing presence and drive brand visibility. Their commitment to innovation is evident in their use of technology, including 3D printing for parts, showcasing their forward-thinking approach in the racing industry. Rahal Letterman Lanigan Racing not only competes on the track but also actively engages with fans and partners, making them a notable player in the sports marketing arena.

21. Evansville Otters

• Website: evansvilleotters.com
• Ownership type: Private
• Headquarters: Evansville, Indiana, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: evansville-otters

The Evansville Otters, established in 1995, are a professional baseball team based in Evansville, Indiana. They compete in the Frontier League and have a dedicated following among local sports fans. The organization focuses on enhancing the fan experience through various offerings, including individual and group ticket sales, season tickets, and event hosting services at their home venue, Bosse Field. The Otters also engage in community initiatives, such as fundraising and donation requests, which foster local support and involvement. Their merchandise sales and promotional events further contribute to their brand visibility and community connection. The team has achieved notable success, winning the Frontier League championship in 2006 and 2016, which adds to their reputation in the sports industry.

Sports Marketing Insights: Key Companies in Indiana

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