Arizona's sports marketing industry thrives at the intersection of athletics and strategic promotion. Companies here range from event management firms to branding agencies, aligning themselves with local sports teams and national brands. They engage audiences with creative sponsorships and experiential marketing tactics. Growth is evident in the increasing use of digital platforms, leveraging data analytics to enhance engagement and drive results. As technology and sports continue to intertwine, firms are reconsidering traditional marketing approaches, relying on interactive fan experiences to capture attention and loyalty. The industry presents opportunities, especially as consumer preferences shift towards digital interactions.

This list features 21 sports marketing companies thriving in Arizona, with headquarters rooted in cities like Phoenix and Scottsdale. Founded between 1992 and 2021, these companies range in size from small teams under 10 to larger firms nearing 500 employees. Their specializations vary immensely, covering event staffing, digital marketing, and experiential campaigns. These firms illustrate the range of services essential for engaging with fans and clients alike, contributing to a vibrant sports marketing environment within the state.

Continue reading to discover the top sports marketing companies in Arizona.

Top 21 Sports Marketing Companies Companies in Arizona

1. Position Sports

• Website: positionsports.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2005
• Headcount: 11-50
• LinkedIn: positionsports

Position Sports is a sports marketing agency based in Phoenix, Arizona, founded in 2005. With a team of 44 employees, the agency specializes in various aspects of sports marketing, including event management, sponsorship activation, and comprehensive marketing services. They have a strong track record of planning and executing events for clients in the sports industry, showcasing their expertise in creating impactful promotional strategies. Position Sports has collaborated with several top brands, enhancing their visibility and effectiveness in the market. Their operational capabilities extend to project oversight, logistics, and athlete management, while their communications capabilities include social media content generation and media relations. The agency has a presence in major cities such as Las Vegas, Los Angeles, and Chicago, indicating a broad operational footprint. They have not reported any funding, suggesting they operate as a self-sustained entity within the industry.

2. Bell Sports Marketing

• Website: bellsportsmarketing.com
• Ownership type: Private
• Headquarters: Scottsdale, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: bell-sports-marketing

Bell Sports Marketing, based in Scottsdale, Arizona, is a private sports marketing agency founded in 2006. The company specializes in securing talent for personal appearances, endorsements, and fundraising events, catering to businesses and organizations aiming to boost their brand visibility through high-profile athletes and celebrities. With a team of 11-50 employees and over 25 years of industry experience, founder Kyle Bell has successfully executed endorsement deals with notable figures such as Magic Johnson, Shaquille O'Neal, and Travis Kelce. The agency also offers a range of services, including event management and fundraising initiatives, and has raised significant amounts for various charitable causes. Their exclusive partnerships with athletes and celebrities further solidify their position in the sports marketing industry, making them a relevant entity in this field.

3. Global Marketing Partners

• Website: globalmarketingpartners.com
• Ownership type: Private
• Headquarters: Scottsdale, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2000
• Headcount: 1-10
• LinkedIn: global-marketing-partners

Global Marketing Partners (GMP), founded in 2000 and based in Scottsdale, Arizona, is a marketing consultancy that specializes in sponsorship marketing services. The firm assists corporations in crafting effective sponsorship strategies, conducting impact research, and optimizing marketing investments specifically in the sports and entertainment sectors. GMP's clientele includes a range of businesses looking to enhance their brand visibility through strategic sponsorships. The company is led by experienced professionals, including Tom Moser, who has over four decades of experience in global entertainment and sports marketing, and Roger Elliot, who brings extensive knowledge from various sports and entertainment fields. GMP's services include developing sponsorship criteria, analyzing existing sponsorships, and creating strategic road maps for sponsorship activation. Their focus on measurable outcomes and best practices in sponsorship marketing underscores their commitment to delivering value to their clients.

4. BJ Media LLC

• Website: bjmediallc.com
• Ownership type: Private
• Headquarters: Tempe, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: let-s-talk-about-sports

BJ Media LLC, founded in 2021 and based in Tempe, Arizona, is a media production company that focuses on sports. With a team of 11-50 employees, they provide high-quality video and photography services tailored for athletes and sports events. Their clientele includes individual athletes and sports organizations, primarily in Arizona, where they aim to boost visibility and promote athletic performances. BJ Media is also the official media partner for MyRecruits, creating promotional content for athletes seeking scholarship opportunities. Additionally, they collaborate with School Fundr, a fundraising platform for high school sports programs, allowing teams to retain 100% of the funds raised. This involvement highlights their commitment to supporting the sports community and enhancing the marketing efforts of their clients.

5. Legends Entertainment District

• Website: legendsentertainmentdistrict.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2010
• Headcount: 1-10
• LinkedIn: legends-entertainment-district

Legends Entertainment District is an advertising agency and event promotion company based in Phoenix, Arizona. Founded in 2010, the company specializes in experiential outdoor marketing, particularly in the vibrant Downtown Phoenix area. They collaborate closely with local businesses and professional sports teams, including the Arizona Diamondbacks and Phoenix Suns, to create impactful advertising campaigns and promote a variety of events. With a focus on enhancing community engagement, Legends Entertainment District hosts over 700 events annually, ranging from concerts to sports games. Their marketing strategies leverage high visibility opportunities, utilizing large format signage and digital displays to capture the attention of diverse audiences. The company aims to stimulate local economic growth and establish Downtown Phoenix as a premier destination for entertainment and sports.

6. Offensive Marketing Group

• Website: offensivegroup.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: offensive-marketing-group

Offensive Marketing Group, founded in 2019 and based in Phoenix, Arizona, is a marketing agency that specializes in media production tailored for the defensive, outdoor, and sporting industries. With a team of 11-50 employees, they offer a range of services including video production, photography, social media management, and creative consulting. Their approach is to integrate closely with clients, acting as an extension of their marketing departments to enhance brand visibility and drive sales. The agency has built a reputation for delivering high-quality content that resonates with audiences in the firearms and outdoor sectors, working with brands like EOTECH and SIG SAUER. Their expertise in digital marketing and strategy further supports businesses in navigating the complexities of modern marketing, particularly in niche markets.

7. O.H. Partners

• Website: ohpartners.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2008
• Headcount: 51-200
• LinkedIn: ohadvertising

O.H. Partners is a full-service brand marketing agency based in Phoenix, Arizona, founded in 2008. With a team of approximately 86 employees, the agency specializes in crafting innovative marketing strategies across various sectors, including gaming, hospitality, and health. Their services range from advertising and branding to public relations and digital marketing. O.H. Partners has worked with notable clients like Gila River Resorts & Casinos, where they developed campaigns aimed at attracting younger audiences to casino experiences. Their approach is collaborative, leveraging consumer insights to drive engagement and loyalty. The agency has received recognition for its work, including multiple industry awards, reflecting its commitment to delivering impactful marketing solutions.

8. Aquimo

• Website: aquimo.com
• Ownership type: Private
• Headquarters: Mesa, Arizona, United States (USA)
• Employee distribution: India 68%, United States (USA) 32%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: aquimo-sports

Aquimo, founded in 2013 and based in Mesa, Arizona, is a private company specializing in marketing gamification. With a team of approximately 38 employees, Aquimo focuses on creating interactive web-based games and sports event entertainment. Their offerings are designed to engage fans through innovative gaming experiences, particularly during live events. The company has collaborated with over 30 professional sports teams, Division 1 universities, and major brands, showcasing their commitment to enhancing fan interaction. Their services include live streaming, data capture, and gamification strategies, which are crucial for modern sports marketing. Notable projects include partnerships with the Los Angeles Clippers, Atlanta United, and the Chicago Blackhawks, where they implemented engaging game modes that connect fans with teams, even during challenging times like the COVID-19 pandemic.

9. Communication Links

• Website: commlinks.com
• Ownership type: Private
• Headquarters: Scottsdale, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1993
• Headcount: 1-10
• LinkedIn: communication-links

Communication Links, based in Scottsdale, Arizona, is a marketing agency founded in 1993. The company specializes in digital communications, advertising, public relations, and graphic design. With a small team of around 17 employees, they focus on providing tailored marketing solutions primarily for clients in the golf, hospitality, lifestyle, and real estate sectors. Notably, Communication Links has extensive experience in the golf industry, having worked with various golf clubs and high-profile tournaments, including the WM Phoenix Open. Their collaborative approach emphasizes strategic marketing and communication efforts, helping clients enhance brand visibility and engagement. The agency's services range from digital marketing and content development to public relations and event management, showcasing their capability to support clients in achieving their marketing goals.

10. Phoenix Suns

• Website: suns.com
• Ownership type: Corporate
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2024
• Founded year: 1968
• Headcount: 201-500
• LinkedIn: phoenix-suns

The Phoenix Suns, established in 1968, are a professional basketball organization based in Phoenix, Arizona. With a workforce of approximately 846 employees, the Suns operate within the National Basketball Association (NBA) and are known for their competitive spirit and community involvement. The organization has made significant strides in sports marketing through initiatives like Valley Threads, a collection of player-designed apparel that not only allows fans to express their support but also contributes to local charities. This program highlights the players' creativity and fosters a deeper connection with the fanbase. Additionally, the Suns produce a content series called 'Courtside,' which offers fans a glimpse into the team's operations, training, and lifestyle, enhancing their engagement and brand loyalty. The Suns' marketing strategies reflect a modern approach to connecting with their audience, emphasizing both entertainment and social impact.

11. Oxy

• Website: oxy.co
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 1-10
• LinkedIn: obviousco

Oxy is a design agency based in Phoenix, Arizona, founded in 2019. With a small team of around 16 employees, Oxy focuses on branding and creative services, catering to a variety of clients, including sports teams and fashion brands. Their portfolio showcases significant projects, such as their collaboration with the Arizona Coyotes, where they played a crucial role in launching the Coyotes Collection, a lifestyle brand for the NHL team. Oxy also worked with New Era to enhance their e-commerce experience, resulting in a remarkable increase in online sales. Additionally, they have partnered with the LaMelo Ball Foundation to establish a professional online presence for the non-profit. Oxy's offerings include creative direction, garment design, and e-commerce solutions, all aimed at helping clients strengthen their market presence and brand identity.

12. Promo Social

• Website: promosocial.com
• Ownership type: Private
• Headquarters: Scottsdale, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: promo-social

Promo Social, based in Scottsdale, Arizona, is an event marketing agency founded in 2015. The company specializes in experiential marketing, event staffing, and sponsorship integration, providing brands and agencies with professional staffing and marketing solutions to enhance consumer engagement at events. With a focus on connecting brands with their target consumers, Promo Social operates primarily in the marketing and event management sectors. They have a strong presence in sports, entertainment, and lifestyle channels across North America, engaging audiences through media, technology, and live events. Their portfolio includes a variety of activations, from high-profile special events to mobile tours and influencer campaigns, showcasing their capability to deliver impactful experiences. Promo Social has worked with notable clients, including Major League Soccer, which highlights their relevance in the sports marketing space.

13. AERO Marketing Group

• Website: aeromkg.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2004
• Headcount: 11-50
• LinkedIn: aeromkg

AERO Marketing Group, founded in 2004 and based in Phoenix, Arizona, is an experiential marketing agency that specializes in crafting memorable events and campaigns for brands. With a team of industry insiders, they offer a wide range of services including consulting, event staffing, culinary catering, and travel coordination. Their client portfolio includes businesses in the automotive, lifestyle, and sports sectors, indicating a strong focus on enhancing brand visibility through unique experiences. AERO has been involved in high-profile events such as the 24 Hours of LeMans, where they have helped brands like Michelin and Audi create impactful experiences that resonate with audiences. Their expertise in hospitality and event management further solidifies their role in the sports marketing industry, making them a notable player in this field.

14. Arizona Diamondbacks

• Website: dbacks.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 96%, Dominican Republic 4%
• Founded year: 1995
• Headcount: 201-500
• LinkedIn: arizona-diamondbacks

The Arizona Diamondbacks, established in 1995, are a professional baseball team based in Phoenix, Arizona. Competing in Major League Baseball, they engage a wide audience of baseball enthusiasts and families seeking entertainment. The team offers a variety of ticket options for live games, a range of merchandise for fans, and actively promotes youth baseball programs aimed at developing young talent in the sport. Their marketing strategies focus on enhancing the fan experience, fostering community connections, and building brand loyalty, which are critical in the sports industry. The Diamondbacks' operations reflect a commitment to not only the game but also to the broader baseball community, making them a notable entity in sports marketing.

15. Arizona Rattlers

• Website: azrattlers.com
• Ownership type: Private
• Headquarters: Glendale, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: arizona-rattlers

The Arizona Rattlers are a professional indoor football team based in Glendale, Arizona, founded in 1992. They compete in the Indoor Football League (IFL) and have established a strong presence in the local sports community. The Rattlers offer a range of services to fans, including ticket sales, memberships, and merchandise, enhancing the overall fan experience. They actively engage with their audience through various promotions and community events, fostering a vibrant sports culture. The team also utilizes digital platforms for ticketing and fan interaction, showcasing their commitment to modern marketing strategies. Their operations reflect a blend of sports entertainment and marketing initiatives, aimed at building a loyal fan base and promoting the sport of indoor football.

16. Tucson Sugar Skulls

• Website: tucsonsugarskulls.com
• Ownership type: Private
• Headquarters: Tucson, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: tucson-sugar-skulls

Tucson Sugar Skulls is an indoor football team based in Tucson, Arizona, competing in the Indoor Football League (IFL). Founded in 2019, the team aims to engage local sports fans through live games and various ticketing options, including single-game tickets, season memberships, and group packages. The Sugar Skulls emphasize community involvement, creating a vibrant sports culture in Tucson. They offer programs like the SALUTE initiative, which honors local heroes by providing complimentary tickets to military personnel, veterans, and first responders. Their marketing strategy includes partnerships with local businesses and promotional events to enhance fan experience and build a loyal following. The organization operates with a small team of 11-50 employees, focusing on delivering entertainment and fostering a sense of community through sports.

17. The Fantasy Footballers

• Website: thefantasyfootballers.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: the-fantasy-footballers-podcast

The Fantasy Footballers is a fantasy sports company based in Phoenix, Arizona, founded in 2014. With a team of 23 employees, they cater primarily to fantasy football enthusiasts. Their core offerings include a popular podcast, fantasy football rankings, and a range of merchandise. The podcast has gained recognition as a top resource for fantasy football advice, attracting a dedicated audience. They also provide premium tools and community engagement through their 'FootClan' membership, which enhances the user experience and fosters a sense of belonging among fans. Their merchandise shop features apparel and accessories that resonate with their audience, further solidifying their brand in the fantasy sports market.

18. Direct Fairways

• Website: directfairways.com
• Ownership type: Private
• Headquarters: Tempe, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: direct-fairways

Direct Fairways is an advertising agency based in Tempe, Arizona, established in 2015. The company specializes in providing marketing and print services tailored specifically for golf courses and local businesses. Their product offerings include scorecards, yardage guides, and pin sheets, which serve as effective advertising tools for local businesses looking to reach golfers. By supplying these products at no cost to golf courses, Direct Fairways creates a mutually beneficial relationship where golf courses save on marketing expenses while local businesses gain visibility among a captive audience. The company has experienced growth since its inception and now serves thousands of golf courses across the United States, emphasizing quality products and customer service. Their commitment to supporting local businesses and enhancing the golfing experience positions them as a notable player in the golf marketing sector.

19. BackSwing Golf Events

• Website: backswinggolfevents.com
• Ownership type: Private
• Headquarters: Phoenix, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: backswing-golf-events

BackSwing Golf Events is a golf event management company based in Phoenix, Arizona, founded in 2012. With a team of 62 employees, they focus on providing interactive experiences for golf tournaments and charity events. Their offerings include engaging activities such as 'Beat the Pro', 'Long Drive Pro', and various golf clinics, all designed to enhance the participant experience. The company is particularly dedicated to supporting lady professional golfers, aiming to create opportunities for them to pursue their dreams of joining the LPGA. BackSwing Golf Events has established partnerships with organizations that enhance their event offerings and contribute to fundraising efforts, showcasing their commitment to community impact through sports. They manage over 800 events each year, indicating a robust operational capacity within the sports marketing industry.

20. Loud Rumor

• Website: loudrumor.com
• Ownership type: Private
• Headquarters: Scottsdale, Arizona, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: loud-rumor

Loud Rumor is a consulting and marketing agency based in Scottsdale, Arizona, founded in 2009. With a team of 22 employees, the company focuses on the fitness industry, providing gym and fitness studio owners with strategies to improve their business operations, increase memberships, and boost revenue. Their services include consulting, marketing strategies, and educational programs tailored to the unique needs of fitness businesses. Loud Rumor has served over 3,100 gyms and fitness studios, showcasing their commitment to helping fitness entrepreneurs succeed. They also host GSDCON, a prominent conference for gym owners, and offer various mastermind programs designed to foster growth and collaboration among fitness professionals. Their approach emphasizes community and shared learning, making them a notable player in the fitness marketing space.

21. EventPro Strategies Event Staffing

• Website: eventprostrategies.com
• Ownership type: Private
• Headquarters: Scottsdale, Arizona, United States (USA)
• Employee distribution: United States (USA) 97%, Canada 3%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: eventpro-strategies

EventPro Strategies Event Staffing, founded in 1999 and based in Scottsdale, Arizona, is an event staffing agency that specializes in experiential marketing. The company offers a wide range of services, including event staffing, promotional staffing, and brand ambassador services, primarily targeting marketing agencies and Fortune 500 brands. With a workforce of 11-50 employees, EventPro Strategies has built a reputation for delivering high-quality staffing solutions and managing event execution to enhance brand experiences. They have worked with notable clients in the sports industry, such as NCAA and VISA, showcasing their capability to handle large-scale events. The company employs a unique W-2 hiring model, ensuring compliance and quality in staffing. Their proprietary technology solutions for event management and measurement further position them as a significant player in the experiential marketing space.

Sports Marketing Companies Insights: Key Companies in Arizona

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