The social media software industry consists of companies offering tools to manage and analyze social media interactions. As brands increasingly rely on these platforms to connect with consumers, demand for user-friendly solutions grows. Companies in this sector develop software solutions that assist users in scheduling posts, monitoring social performance, and enhancing engagement across channels. Emerging trends include advanced analytics, automation, and AI-driven content optimization, indicating that these companies are continually evolving to meet the dynamic needs of digital marketers. Recent investments reflect a recognition of the value of effective social media management for business growth.

The companies featured in this listing vary in size, from 11 to 500 employees, and are headquartered across different locations, including the USA, Canada, France, and India. Most were founded in the 2010s, reflecting the industry's recent rapid development. Their specializations include social media management, analytics, content creation, scheduling, and customer engagement. This diverse range of expertise allows organizations to choose a provider that fits their specific needs and objectives in strengthening their social media presence.

Continue reading to discover the top social media software companies.

Top 21 Social Media Software Companies

1. Buffer

• Website: buffer.com
• Ownership type: Venture Capital
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 37%, Poland 9%, Estonia 9%, Other 45%
• Latest funding: July 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: bufferapp

Buffer Inc. is a software company based in San Francisco, California, specializing in social media management tools. Founded in 2010, Buffer provides a comprehensive platform that enables businesses and individuals to schedule posts, analyze performance metrics, and engage with their audience across multiple social media channels. The company has developed a reputation for its user-friendly interface and effective tools that help small businesses and marketers streamline their social media efforts. Buffer's offerings include content creation, publishing, analytics, and audience engagement features, along with an AI assistant that aids in generating and repurposing content. With a workforce of around 235 employees and a global presence, Buffer continues to evolve its services to meet the needs of its users, maintaining a strong foothold in the social media software industry.

2. Later

• Website: later.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Canada 48%, United States (USA) 48%, India 2%, Other 2%
• Latest funding: $135.0M, April 2022
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: latergram-me

Later is a Boston-based social media management platform founded in 2014. The company specializes in providing tools that assist businesses and individuals in managing their social media presence effectively. Their offerings include scheduling posts, analyzing performance metrics, and creating engaging content. Later caters primarily to social media managers, agencies, and small business owners, helping them automate tasks and improve engagement across various platforms such as Instagram, Facebook, TikTok, LinkedIn, Pinterest, and YouTube. The company has gained traction in the industry, evidenced by its recent funding round of $135 million in April 2022, which underscores its growth trajectory and commitment to enhancing social media strategies for its users.

3. Hogwarts

• Website: falcon.io
• Ownership type: Corporate
• Headquarters: Denmark
• Employee distribution: United Kingdom (UK) 46%, United States (USA) 31%, Brazil 8%, Other 15%
• Latest funding: January 2019
• Founded year: 2010
• Headcount: 201-500
• LinkedIn: hogwarts-testing

Hogwarts, known as Falcon.io, is a social media management company based in Denmark. Founded in 2010, the company provides a unified platform that allows businesses to manage their social media presence effectively. Falcon.io offers a range of services, including content publishing, audience engagement, advertising, and performance measurement. Their platform is designed to help businesses optimize their digital marketing efforts by streamlining interactions across various social media channels. With a significant employee presence in countries like the UK and the USA, Falcon.io has gained traction in the market, supported by partnerships with major social media platforms. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2019.

4. Agorapulse

• Website: agorapulse.com
• Ownership type: Private Equity
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 79%, Canada 10%, Portugal 4%, Other 7%
• Latest funding: $18.3M, September 2019
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: agorapulse

Agorapulse, based in Paris, France, is a social media management software provider that has been operational since 2010. The company specializes in offering tools that help businesses and agencies manage their social media activities effectively. Their platform includes features for content publishing, social media engagement, and performance analytics, allowing users to measure the impact of their social media efforts. Agorapulse serves a wide range of clients, including marketers and agencies, and is particularly favored by those managing multiple social media accounts. The company has received funding amounting to approximately $18 million, reflecting its growth trajectory and the confidence investors have in its business model. With a focus on enhancing user experience and providing robust customer support, Agorapulse continues to play a significant role in the social media management industry.

5. Tailwind

• Website: tailwindapp.com
• Ownership type: Private Equity
• Headquarters: Oklahoma City, Oklahoma, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Series B, $9.7M, December 2018
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: tailwindapp

Tailwind, founded in 2012 and based in Oklahoma City, Oklahoma, is a private equity-backed digital marketing agency that specializes in social media management and content creation. The company offers a suite of tools designed to assist businesses in optimizing their online marketing strategies. Their services include AI-enhanced marketing solutions, scheduling tools for social media posts, and comprehensive analytics to track performance. Tailwind primarily serves small businesses and brands, providing them with the resources to effectively manage their social media presence. The company has raised $9.65 million in funding, with its last round occurring in December 2018. This financial backing supports their ongoing development and enhancement of marketing tools tailored for platforms like Pinterest and Instagram.

6. SocialPilot

• Website: socialpilot.co
• Ownership type: Private
• Headquarters: Lewes, Delaware, United States (USA)
• Employee distribution: India 95%, United States (USA) 5%
• Founded year: 2014
• Headcount: 51-200
• LinkedIn: socialpilot

SocialPilot is a social media management tool based in Lewes, Delaware, founded in 2014. The company specializes in providing solutions for publishing, scheduling, and analyzing social media content, primarily targeting small businesses, marketing agencies, and enterprises. With a workforce of around 164 employees, predominantly located in India, SocialPilot has built a reputation for its user-friendly interface and comprehensive features. These include a social media calendar, analytics, collaboration tools, and an AI assistant designed to enhance content creation. The platform supports a wide range of social networks, allowing users to manage multiple accounts efficiently. SocialPilot has garnered a loyal customer base, with over 13,000 users who appreciate its cost-effectiveness and robust customer support. The company continues to evolve, regularly updating its features to meet the changing needs of social media marketers.

7. Iconosquare

• Website: iconosquare.com
• Ownership type: Private
• Headquarters: Limoges, Nouvelle-Aquitaine, France
• Employee distribution: France 82%, Germany 18%
• Founded year: 2011
• Headcount: 11-50
• LinkedIn: iconosquare

Iconosquare, founded in 2011 and based in Limoges, France, is a private company specializing in social media management. It provides a suite of tools designed to help brands and agencies optimize their social media strategies through analytics, reporting, and content scheduling. The platform allows users to track performance metrics, schedule posts across multiple accounts, and collaborate with team members efficiently. Iconosquare has gained traction in the industry, serving over 10,000 clients worldwide, including notable brands like Sephora. The company has not reported any funding, indicating it has been self-sustaining since its inception. Its focus on continuous improvement, such as the introduction of AI-driven features, positions it as a relevant player in the social media management space.

8. Sendible

• Website: sendible.com
• Ownership type: Corporate
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: United Kingdom (UK) 89%, United States (USA) 11%
• Latest funding: March 2021
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: sendible

Sendible, based in London, England, is a social media management software provider that has been operational since 2009. The company specializes in offering tools that facilitate scheduling, content management, and analytics for agencies, marketers, and brand managers. With a workforce of approximately 53 employees, Sendible has carved out a niche in the social media management industry by focusing on the needs of small to medium-sized businesses and agencies. Their platform allows users to efficiently manage their social media presence, enhance engagement, and collaborate effectively within teams. Sendible's features include a centralized dashboard, smart scheduling options, and robust reporting capabilities, which help users optimize their social media strategies. The company has not reported any recent funding, indicating a self-sustaining business model. Sendible's commitment to providing a user-friendly and scalable solution positions it as a relevant player in the social media software market.

9. Eclincher

• Website: eclincher.com
• Ownership type: Corporate
• Headquarters: Sunnyvale, California, United States (USA)
• Employee distribution: United States (USA) 86%, Canada 14%
• Latest funding: Seed, May 2013
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: eclincher

Eclincher, based in Sunnyvale, California, is a social media management platform that has been operational since 2012. The company offers a suite of tools designed to help businesses and marketing agencies manage their online presence effectively. Their services include social media management, reputation management, and local SEO automation, which are essential for businesses aiming to improve engagement and visibility in a competitive digital landscape. Eclincher's platform allows users to schedule posts, analyze performance, and monitor brand sentiment across various social media channels. The company has also been recognized with multiple awards from G2, highlighting its effectiveness and user satisfaction in the social media management sector. With a dedicated team and a focus on customer support, Eclincher continues to evolve its offerings to meet the needs of its clients.

10. ContentStudio.io

• Website: contentstudio.io
• Ownership type: Corporate
• Headquarters: Claymont, Delaware, United States (USA)
• Employee distribution: Pakistan 85%, United States (USA) 15%
• Latest funding: Convertible note, $35,000, June 2018
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: contentstudio

ContentStudio.io, based in Claymont, Delaware, is a social media management platform that was established in 2017. The company specializes in providing tools that assist businesses in managing their social media presence effectively. Its offerings include features for publishing, analytics, and automation, which are particularly beneficial for agencies and marketing teams. ContentStudio.io allows users to plan and schedule content, analyze social media performance, and engage with customers through a unified inbox. The platform supports various social networks, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. With a workforce primarily based in Pakistan, the company has also attracted funding, which underscores its relevance and potential in the competitive social media software market.

11. Loomly

• Website: loomly.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 67%, United Kingdom (UK) 33%
• Latest funding: August 2021
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: loomly

Loomly is a social media management platform based in Los Angeles, California, founded in 2015. The company specializes in providing tools that assist users in content creation, scheduling, collaboration, and analytics. It primarily serves agencies, brands, and marketing teams, helping them enhance their social media strategies and engagement across various platforms. Loomly's offerings include a content calendar, post planning, and advanced analytics, which are designed to simplify the social media management process. The platform has gained traction among marketers, with over 50,000 users trusting its capabilities to manage their social media presence. Loomly has not reported any funding since its last round in August 2021, indicating a self-sustaining business model focused on continuous improvement and user satisfaction.

12. MavSocial

• Website: mavsocial.com
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: India 85%, Hong Kong S.A.R 15%
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: maventus-group

MavSocial, founded in 2012 and based in San Francisco, California, is a private company that provides social media management software. With a team of 26 employees, the company focuses on helping businesses and organizations manage their social media presence across multiple locations. MavSocial's platform offers tools for scheduling posts, engaging with audiences, managing online reputation, and generating reports on social media performance. The company operates on a subscription model, providing a Software as a Service (SaaS) solution. MavSocial has positioned itself as a resource for brands with complex social media needs, particularly those with multiple locations, by streamlining their social media activities. The company has not reported any funding, indicating a self-sustained growth model.

13. MeetEdgar

• Website: meetedgar.com
• Ownership type: Private
• Headquarters: Austin, Texas, United States (USA)
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: meetedgar-com

MeetEdgar, founded in 2014 and based in Austin, Texas, is a private social media management company that specializes in tools for scheduling, automating, and analyzing social media content. The platform is designed to assist freelancers, entrepreneurs, and small businesses in managing their social media presence efficiently. MeetEdgar features an AI assistant named Inky, which aids users in generating engaging content quickly. The company integrates with major social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest, allowing users to manage multiple accounts from a single dashboard. With a focus on automating repetitive tasks, MeetEdgar helps users save time and maintain a consistent online presence. The company has not reported any funding, indicating it operates independently without external financial backing.

14. Heyday by Hootsuite

• Website: heyday.ai
• Ownership type: Corporate
• Headquarters: Montreal, Quebec, Canada
• Employee distribution: Canada 95%, France 5%
• Latest funding: $47.9M, August 2021
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: heyday.ai

Heyday by Hootsuite, based in Montreal, Quebec, Canada, is a company that specializes in social media management and customer engagement solutions. Founded in 2017, it operates as a subsidiary of Hootsuite, a prominent name in the social media management sector. Heyday focuses on providing businesses with tools that enhance their social media presence through features like AI content creation, social listening, and analytics. These tools help clients understand their audience better and engage with them more effectively. The company has received significant funding, with a reported amount of approximately $47.9 million in 2021, which underscores its commitment to innovation and growth in the competitive social media landscape.

15. Sked Social

• Website: skedsocial.com
• Ownership type: Private
• Headquarters: Melbourne, Victoria, Australia
• Employee distribution: Australia 73%, New Zealand 14%, Netherlands 14%
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: skedsocial

Sked Social, founded in 2013 and based in Melbourne, Victoria, Australia, is a private social media management platform that provides a comprehensive suite of tools designed to streamline social media strategies for agencies, franchises, and brands. With a team of 22 employees, Sked Social focuses on enhancing user engagement and content management across multiple social media platforms. The platform offers features such as a visual content planner, multi-channel publishing capabilities, and a unified inbox for managing interactions. Sked Social also emphasizes collaboration, allowing unlimited team members to work together on content creation and approvals. Its analytics tools provide valuable insights, helping users optimize their social media performance. The company operates on a SaaS model, catering to the evolving needs of social media managers and marketers.

16. Mention

• Website: mention.com
• Ownership type: Corporate
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 91%, United States (USA) 9%
• Latest funding: September 2018
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: mention

Mention, founded in 2012 and based in Paris, France, is a corporate entity specializing in social media management. The company provides a comprehensive platform that enables users to monitor online conversations, analyze social media interactions, and engage with their audience effectively. With a workforce of 51-200 employees, Mention serves a global clientele, primarily in France and the United States. Their tools allow businesses to track brand mentions across over a billion sources, offering insights that are crucial for brand reputation management and competitive analysis. Mention's services are particularly valuable for marketers and PR professionals who need to stay informed about their brand's online presence and industry trends. The company has not reported any recent funding, indicating a stable operational model since its inception.

17. Simply Measured, A Sprout Social Company

• Website: simplymeasured.com
• Ownership type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $12.6M, December 2017
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: simply-measured

Simply Measured, a Sprout Social Company, is based in Seattle, Washington, and was founded in 2010. The company specializes in social media management, offering a suite of tools that assist businesses in managing their social media presence effectively. Their platform includes features for engagement, publishing, and analytics, which are crucial for organizations aiming to streamline their social media strategies. Simply Measured has received significant funding, totaling $12.6 million, which underscores investor confidence in their business model and growth potential. As part of Sprout Social, they contribute to a broader ecosystem that helps brands enhance customer interactions and drive strategic decision-making through data-driven insights.

18. Canny Infotech

• Website: cannyinfotech.com
• Ownership type: Private
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 100%
• Founded year: 2007
• Headcount: 11-50
• LinkedIn: canny-infotech

Canny Infotech, based in Bengaluru, Karnataka, India, is a private company founded in 2007. With a team of 22 employees, the firm specializes in social media marketing, providing tools designed to help users manage their social media accounts effectively. Their flagship product, Stackposts, serves as a comprehensive social marketing tool that allows users to schedule posts, analyze performance, and engage with their audience. Canny Infotech aims to assist businesses and individuals in optimizing their social media strategies, thereby enhancing their online presence. The company has not reported any funding, indicating a self-sustained growth model. Their services are tailored to meet the needs of a variety of clients, from small businesses to larger enterprises, making them a relevant player in the social media software industry.

19. Lately.AI

• Website: lately.ai
• Ownership type: Venture Capital
• Headquarters: Stone Ridge, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, October 2023
• Founded year: 2014
• Headcount: 11-50
• LinkedIn: try-lately

Lately.AI, founded in 2014 and based in Stone Ridge, New York, is a social media marketing platform that leverages Neuroscience-Driven AI™ to optimize content creation and engagement for businesses. The company caters to a broad spectrum of clients, including small businesses, franchises, and global enterprises, providing tools for social media marketing, social selling, and employee advocacy. Lately.AI automates the generation and scheduling of content, allowing organizations to enhance their online presence effectively. The platform's unique approach to content creation is rooted in understanding how audience engagement can be influenced by various factors, including emotional and cognitive responses. This focus on neuroscience sets Lately.AI apart in a crowded market, as it aims to transform how businesses interact with their audiences on social media.

20. Fanpage Karma

• Website: fanpagekarma.com
• Ownership type: Private
• Headquarters: Berlin, Berlin, Germany
• Employee distribution: Germany 100%
• Founded year: 2009
• Headcount: 11-50
• LinkedIn: fanpagekarma

Fanpage Karma, based in Berlin, Germany, is a social media management company founded in 2009. With a team of around 20 employees, the company provides a robust suite of tools designed to help businesses and agencies analyze social media performance, manage content, and engage with their audiences effectively. Their platform includes features for social media benchmarking, reporting, strategy development, community management, and content planning. Fanpage Karma also offers an influencer marketing platform, allowing users to discover and collaborate with relevant influencers. The company serves clients in over 180 countries, showcasing its global reach and commitment to enhancing social media strategies through data-driven insights. Their tools are tailored for various users, including corporate teams, agencies, and freelancers, making it a versatile option in the social media software market.

21. Affiliated Physicians

• Website: loom.ly
• Ownership type: Private
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1982
• Headcount: 201-500
• LinkedIn: affiliated-physicians

Affiliated Physicians, known for its product Loomly, is a social media management platform based in New York, New York. Founded in 1982, the company has developed a suite of tools designed to assist users in creating, scheduling, and analyzing social media content. Loomly caters to a variety of clients, including agencies, freelancers, brands, and marketing teams, enabling them to enhance their social media presence and engagement. The platform offers features such as a content calendar, collaboration tools, and advanced analytics, which are essential for effective social media management. With a workforce of approximately 301 employees, Loomly has established itself as a practical solution for marketers looking to optimize their social media strategies. Notably, the company has not reported any funding, indicating a self-sustained operational model.

Social Media Software Insights: Key Companies

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