Social media monitoring companies analyze online conversations to help businesses understand their audience and manage their brands. From analytics platforms to personalized strategies, these firms cater to various client needs across industries. The demand for real-time insights and effective engagement tools has propelled growth within this field. Companies leverage advanced technologies like AI to enhance their monitoring capabilities, providing a competitive edge in the digital marketplace. The industry is evolving as brands rely more on data-driven decisions and influencer collaborations, making it a vital element for reputation management and marketing strategies.

The listed companies range in size from small startups to large corporations, with employee counts between 11 to 5000. Primarily headquartered in major cities like New York and San Francisco, these firms were founded predominantly after the year 2000. Each company specializes in unique offerings, such as analytics, media tracking, and social listening, addressing the varied demands of their clientele. Many firms operate on a software-as-a-service model, catering to the growing desire for accessible digital insights.

Read on for insights into top social media monitoring companies in the US.

Top 21 Social Media Monitoring Companies in the US

1. Socialbakers

• Website: socialbakers.com
• Ownership type: Corporate
• Headquarters: Prague, Oklahoma, United States (USA)
• Latest funding: June 2021
• Founded year: 2008
• Headcount: 501-1000
• LinkedIn: socialbakers-com

Socialbakers, founded in 2008 and based in Prague, Oklahoma, is a corporate entity that specializes in social media analytics. The company offers a suite of tools designed to help businesses and organizations optimize their social media strategies. By analyzing social media data, Socialbakers provides insights that enable clients to understand audience engagement and enhance their online presence. Their services include social media monitoring, which is crucial for businesses across various industries that depend on effective social media marketing. With a workforce of around 280 employees, Socialbakers has established itself as a significant player in the social media analytics space, continuously adapting to the evolving needs of its clients.

2. GM Planworks

• Website: netvibes.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: February 2012
• Founded year: 2005
• Headcount: 501-1000
• LinkedIn: gm-planworks

GM Planworks, known through its platform Netvibes, is a corporate entity based in San Francisco, California. Founded in 2005, the company specializes in social media monitoring and analytics, offering a dashboard that allows businesses to track their online presence and engagement effectively. Operating on a Software as a Service (SaaS) model, Netvibes provides tools that facilitate analytics and alerts, catering to the needs of organizations aiming to enhance their digital strategies. With a workforce of around 131 employees, GM Planworks remains focused on delivering relevant insights to its clients, helping them navigate the complexities of social media interactions. The company has not reported any recent funding, indicating a stable operational model since its last funding round in 2012.

3. Critical Mention - an Onclusive Product

• Website: criticalmention.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 52%, United States (USA) 48%
• Latest funding: May 2022
• Founded year: 2002
• Headcount: 1001-5000
• LinkedIn: critical-mention

Critical Mention, an Onclusive Product, is a media monitoring service based in New York City, established in 2002. The company specializes in providing analytics and tracking tools for earned media coverage, catering primarily to clients in public relations, marketing, and government sectors. Their Software-as-a-Service (SaaS) platform offers a comprehensive suite of tools that enable users to analyze their media presence and enhance brand visibility. Critical Mention's services include broadcast monitoring, online news tracking, social media monitoring, and podcast monitoring, among others. The company has been recognized for its innovative technology and has a significant client base, including notable organizations like IBM and AT&T. In May 2022, Critical Mention was acquired by Onclusive, which expanded its capabilities and market reach, further solidifying its position in the media monitoring industry.

4. Crimson Hexagon

• Website: crimsonhexagon.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: United States (USA) 58%, Argentina 21%, United Kingdom (UK) 21%
• Latest funding: October 2018
• Founded year: 2007
• Headcount: 201-500
• LinkedIn: crimsonhexagon

Crimson Hexagon, based in Boston, Massachusetts, was founded in 2007 and has established itself as a player in the consumer intelligence space. The company specializes in providing businesses with tools to analyze consumer behavior and manage social media interactions. Their offerings include social media management, consumer insights, and influencer marketing, catering to various industries. In 2018, Crimson Hexagon was acquired by Brandwatch, further enhancing its capabilities and reach in the market. The integration with Brandwatch has allowed them to leverage advanced AI technologies and a vast dataset to provide actionable insights for brands looking to improve their marketing strategies and consumer engagement.

5. Awario

• Website: awario.com
• Ownership type: Private
• Headquarters: United States (USA)
• Founded year: 2015
• Headcount: 51-200
• LinkedIn:

Awario is a social media monitoring service based in the United States, founded in 2015. The company operates as a private entity with a workforce of approximately 15 employees, as indicated on LinkedIn. Awario provides a software-as-a-service (SaaS) platform designed to assist businesses in tracking online mentions of their brands, engaging with customers, and analyzing market trends. Their tools are particularly valuable for brand management and market research, allowing users to monitor conversations across a wide array of platforms, including social media, blogs, and news outlets. The platform's features include sentiment analysis, Boolean search capabilities, and real-time alerts, which help businesses stay informed about their online reputation and market dynamics. Awario has garnered a user base of over 5,000 brands, showcasing its relevance and utility in the social media monitoring sector.

6. Vocus

• Website: vocus.com
• Ownership type: Private Equity
• Headquarters: Beltsville, Maryland, United States (USA)
• Employee distribution: United States (USA) 48%, Philippines 28%, Australia 16%, Other 8%
• Latest funding: $447.0M, June 2014
• Founded year: 1992
• Headcount: 1001-5000
• LinkedIn: vocus

Vocus, now known as Cision, is a private equity-owned company based in Beltsville, Maryland, founded in 1992. It specializes in public relations and media intelligence, providing a wide array of services that include media monitoring, analytics, and press release distribution. Cision's platform, CisionOne, is designed to help organizations manage their communications and public relations efforts efficiently. The company serves clients across various industries, assisting them in enhancing their media presence and engaging with key audiences. With a global reach, Cision operates in over 190 countries and offers insights in multiple languages, making it a significant player in the media intelligence space. The company has received substantial funding, amounting to $447 million in 2014, which underscores its growth and relevance in the industry.

7. L'Eco della Stampa S.p.A.

• Website: ecostampa.it
• Ownership type: Private
• Headquarters: Milan, Michigan, United States (USA)
• Employee distribution: Italy 100%
• Founded year: 1901
• Headcount: 201-500
• LinkedIn: l%27eco-della-stampa-s-p-a-

L'Eco della Stampa S.p.A., based in Milan, Italy, has been a significant player in the media monitoring industry since its founding in 1901. The company specializes in providing a wide range of monitoring services that cover press, social media, and broadcast channels. Their clientele primarily consists of businesses and organizations that rely on these services to manage their brand reputation and stay informed about media coverage. L'Eco della Stampa employs advanced AI technology alongside a dedicated team of professionals to deliver timely insights and in-depth analysis. Their social media monitoring services allow clients to track relevant mentions in real-time, ensuring they remain aware of public sentiment and engagement across various platforms. This capability is complemented by their offerings in press monitoring and broadcast analysis, making them a comprehensive solution for organizations looking to enhance their media presence and communication strategies.

8. ViralMoment

• Website: viralmoment.com
• Ownership type: Venture Capital
• Headquarters: Menlo Park, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: Seed, $2.5M, January 2024
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: viralmoment

ViralMoment, based in Menlo Park, California, is a social media analytics company that leverages artificial intelligence to provide insights and analytics specifically for video content. Founded in 2021, the company has quickly established itself by tracking over a billion videos, offering brands and agencies the ability to navigate social media trends effectively. Their services include managing influencer relationships, optimizing marketing strategies, and providing data-driven insights that help clients capitalize on viral moments. Recently, ViralMoment secured $2.5 million in seed funding in January 2024, reflecting strong investor interest in their innovative approach to social media monitoring. The company aims to empower brands to engage authentically with their audiences by understanding the nuances of video content and trends.

9. Digimind - an Onclusive company

• Website: digimind.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Latest funding: July 2022
• Founded year: 1998
• Headcount: 201-500
• LinkedIn: digimind

Digimind, now an Onclusive company, is a market intelligence provider based in New York City, specializing in social listening and analytics. Founded in 1998, the company has built a reputation for helping businesses navigate the complexities of market trends and consumer behavior. Their services include brand reputation management, competitive intelligence, and consumer insights, all aimed at empowering clients to make informed, data-driven decisions. Digimind's platform processes billions of content pieces, providing clients with real-time analysis and insights that are crucial for effective marketing strategies. The company has worked with a variety of global brands and agencies, showcasing its ability to adapt to the needs of different industries. Their commitment to innovation is evident in their use of AI technology to enhance data curation and reporting, ensuring that clients receive timely and relevant information. Digimind's focus on training and support further demonstrates their dedication to client success, making them a valuable partner in the realm of social media monitoring.

10. Unmetric

• Website: unmetric.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: India 100%
• Latest funding: October 2019
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: unmetric-inc-

Unmetric is a corporate entity based in New York, founded in 2011. The company operates in the social media analytics sector, providing tools that assist brands in monitoring their social media performance. Unmetric's platform allows users to analyze their own social media metrics as well as those of their competitors, offering insights that can inform marketing strategies and content creation. The company has not reported any recent funding, indicating a stable operational status since its last funding round in 2019. Unmetric's services are designed to help brands enhance their engagement and understand consumer behavior through data-driven insights, making it a relevant player in the social media monitoring industry.

11. ListenFirst

• Website: listenfirstmedia.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Latest funding: February 2024
• Founded year: 2012
• Headcount: 51-200
• LinkedIn: listenfirst-media

ListenFirst Media, founded in 2012 and based in New York, is a social media analytics company that specializes in providing data-driven insights and solutions tailored for brands and agencies. The company offers a robust platform that helps clients optimize their marketing strategies and measure performance against competitors. Their services include centralized social media analytics, competitive and industry benchmarks, influencer analytics, and professional consulting. ListenFirst aggregates and anonymizes data from over 200,000 tracked brands, allowing clients to benchmark their performance and gain insights into market trends. The company has established itself as a valuable resource for organizations seeking to enhance their social media presence and ROI through informed decision-making.

12. Followerwonk SEA

• Website: followerwonk.com
• Ownership type: Corporate
• Headquarters: Seattle, Washington, United States (USA)
• Latest funding: April 2023
• Founded year: 2009
• Headcount: 1-10
• LinkedIn: followerwonk

Followerwonk SEA, based in Seattle, Washington, is a corporate entity founded in 2009 that focuses on social media analytics, particularly for Twitter. The company offers a suite of tools designed to help users analyze their followers, search Twitter bios, and track engagement metrics. These capabilities enable businesses and individuals to optimize their social media presence and connect with influencers effectively. Recently, Followerwonk was acquired by Fedica, which has allowed it to enhance its offerings with AI-powered tools. This acquisition reflects the company's ongoing relevance and adaptability in the fast-paced world of social media analytics, ensuring that it remains a valuable resource for users looking to improve their online strategies.

13. Coes - Análisis de Medios

• Website: coescomunicacion.com
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: Costa Rica 100%
• Founded year: 2006
• Headcount: 11-50
• LinkedIn: coes-comunicaci%c3%b3n

Coes - Análisis de Medios, founded in 2006, is a private media analysis firm based in the United States, with a significant operational presence in Costa Rica. The company specializes in monitoring news, social media, and advertising, providing essential data analysis and social listening services to businesses and organizations. Their platform, Metrix.BI, consolidates information from various sources, allowing clients to track their media presence and public sentiment effectively. Coes has been involved in significant studies, including collaborations with organizations like the United Nations, focusing on critical social issues such as hate speech on social media. Their commitment to delivering timely and relevant insights helps clients develop effective communication strategies. With a team of 20 employees, Coes is well-equipped to support its clients in navigating the evolving media landscape across Latin America.

14. HypeAuditor

• Website: hypeauditor.com
• Ownership type: Private
• Headquarters: Indianapolis, Indiana, United States (USA)
• Employee distribution: Cyprus 27%, United States (USA) 19%, Serbia 17%, Other 36%
• Latest funding: February 2018
• Founded year: 2017
• Headcount: 51-200
• LinkedIn: hypeauditor

HypeAuditor, founded in 2017 and based in Indianapolis, Indiana, is a private company that operates as an influencer marketing platform. With a workforce of approximately 76 employees, the company provides brands and agencies with essential tools for influencer discovery, analytics, and campaign management. HypeAuditor's platform is designed to enhance marketing strategies by delivering insights into influencer performance and audience quality. This is particularly important in an era where influencer fraud poses significant challenges to campaign effectiveness. The company boasts a vast database of over 174 million influencers, enabling clients to find and analyze creators that align with their marketing goals. HypeAuditor has not reported any recent funding, indicating a self-sustaining business model since its last funding round in 2018. Their services are utilized across various industries, including beauty, fashion, consumer goods, and health, showcasing their adaptability and relevance in the influencer marketing sector.

15. Later

• Website: later.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Canada 48%, United States (USA) 48%, India 2%, Other 2%
• Latest funding: $135.0M, April 2022
• Founded year: 2014
• Headcount: 201-500
• LinkedIn: latergram-me

Later, founded in 2014 and based in Boston, Massachusetts, is a social media management platform that specializes in helping businesses and individuals streamline their social media activities. The company provides tools for scheduling posts, analyzing performance, and creating content, catering primarily to social media managers, agencies, and small business owners. Later's offerings include a content calendar, social media analytics, and a unique AI Caption Writer to assist users in generating engaging captions quickly. The platform also features social listening capabilities, allowing users to gain insights into customer sentiment and brand perception. With a significant funding amount of $135 million raised in April 2022, Later continues to expand its services and enhance its position in the social media management industry.

16. Noticias Perú

• Website: noticiasperu.pe
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: Peru 82%, Argentina 18%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: noticias-peru

Noticias Perú is a private media monitoring and analysis company founded in 2000, with a workforce of approximately 62 employees. The company specializes in media monitoring, social listening, media analysis, and media training, catering to businesses and organizations that seek to enhance their public relations and media presence. Operating primarily in Peru and Argentina, Noticias Perú prides itself on its extensive experience in the industry, having provided over 20 years of dedicated service. Their offerings include comprehensive monitoring of traditional media such as print, radio, and television, as well as digital platforms including social media channels like Facebook, Twitter, and Instagram. The company operates around the clock, ensuring that clients receive timely and relevant insights to inform their decision-making processes. Noticias Perú has established itself as a key player in the media monitoring sector, focusing on quality service and client-centered operations.

17. NapoleonCat.com

• Website: napoleoncat.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Poland 90%, United Arab Emirates 10%
• Latest funding: November 2021
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: napoleoncat

NapoleonCat.com is a social media management tool founded in 2013, headquartered in New York, New York. The company specializes in providing businesses with a range of features designed to enhance their online presence. Key offerings include a Social Inbox for managing customer interactions, auto-moderation tools for automating responses on platforms like Facebook and Instagram, and robust analytics for measuring social media performance. NapoleonCat caters to various business types, including agencies, eCommerce, and enterprises, helping them streamline their social media strategies. The platform is designed to support teams in collaboration, social media automation, and reputation management, making it a valuable resource for businesses aiming to optimize their social media engagement. With a significant employee base primarily located in Poland, NapoleonCat has established itself as a relevant player in the social media management industry, serving clients across over 70 countries.

18. Graphika

• Website: graphika.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 93%, India 7%
• Latest funding: $3.0M, June 2017
• Founded year: 2013
• Headcount: 11-50
• LinkedIn: graphika-inc-

Graphika, founded in 2013 and based in New York, is an intelligence analytics company that specializes in advanced data science solutions. The firm focuses on helping organizations navigate the complexities of online social landscapes through its flagship products, ATLAS and TELESCOPE. These tools provide in-depth analysis and insights into social media networks, enabling clients to understand community dynamics and emerging narratives. Graphika has been recognized for its innovative contributions to the field, including being named one of the most innovative companies by Fast Company. The company has received funding amounting to over $3 million, which underscores its growth potential and commitment to research and development in network science. With a team that includes experts in data science and social network analysis, Graphika is well-positioned to address the challenges of online monitoring and influence operations.

19. Lmn

• Website: pulselink.bio
• Ownership type: Private
• Headquarters: United States (USA)
• Employee distribution: Canada 91%, United States (USA) 6%, India 2%
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: lmnnetwork

Lmn, known as Agorapulse, is a private social media management company founded in 2009. With a workforce of approximately 140 employees, the company primarily operates out of Canada, with a smaller presence in the United States and India. Agorapulse provides a comprehensive platform that enables businesses to manage their social media activities, including publishing, monitoring, and reporting. Their tools facilitate integration with popular social media platforms, making it easier for organizations to enhance their digital marketing strategies. The company has not reported any funding, indicating a self-sustained growth model. Agorapulse serves a variety of clients, from small businesses to larger organizations, all seeking to improve their social media engagement and effectiveness.

20. Prowly

• Website: prowly.com
• Ownership type: Corporate
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Poland 93%, Czech Republic 3%, Lithuania 3%
• Latest funding: September 2020
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: prowly-com

Prowly is a Boston-based PR software company founded in 2013. It provides a comprehensive suite of tools designed to streamline media relations for PR agencies and in-house teams. The platform includes a media database, press release management, and monitoring services, allowing users to enhance their outreach and engagement with journalists. Prowly's customer base includes over 1,000 brands worldwide, showcasing its relevance in the public relations industry. The company operates on a subscription model, offering software as a service to facilitate effective public relations efforts. Prowly has a significant presence in Poland, where the majority of its employees are located, and it has not reported any recent funding since 2020.

21. Zelf AI

• Website: hellozelf.com
• Ownership type: Venture Capital
• Headquarters: New York, New York, United States (USA)
• Employee distribution: United States (USA) 93%, Canada 7%
• Latest funding: Pre-seed, $1.8M, January 2024
• Founded year: 2021
• Headcount: 11-50
• LinkedIn: zelf-ai

Zelf Technologies Inc. is a social media analytics firm based in New York City, established in 2021. The company specializes in providing advanced tools for brands to analyze TikTok content, track sentiment, and engage with consumers. Their platform utilizes proprietary AI technology to transcribe and summarize video content, allowing businesses to assess public sentiment and monitor their reputation effectively. Zelf's services are tailored for companies aiming to enhance their marketing strategies on TikTok, a platform that has become increasingly influential in shaping consumer behavior. In January 2024, Zelf secured $1.8 million in pre-seed funding, reflecting strong investor interest in their innovative approach to social media analytics. The company has positioned itself as a key player in the TikTok analytics space, offering insights that help brands navigate the complexities of consumer engagement on this rapidly growing platform.

Social Media Monitoring Insights: Key Companies in the US

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