Market research companies in France focus on gathering and analyzing consumer insights, helping companies make informed decisions. Operating across various sectors, these firms offer services like opinion polling, customer satisfaction surveys, and brand analysis. As businesses increasingly rely on data-driven strategies, the market research industry is evolving, incorporating advanced technologies such as AI for predictive analytics and enhanced reporting. Notably, the industry has shown resilience during economic fluctuations by adapting methodologies and emphasizing client engagement, demonstrating its critical role in navigating market complexities.

The listed companies represent a range of establishments, from small agencies with under 50 employees to larger firms employing over 400. Many are headquartered in Île-de-France, indicating an urban concentration, while others extend into regions like Auvergne-Rhône-Alpes and Brittany. Founded between 1938 and 2015, these companies specialize in various market research techniques, including qualitative and quantitative studies, consumer insights, and brand performance assessments. Their focus reflects the industry's growth potential as businesses prioritize consumer understanding in strategy development.

Continue reading to discover the top market research companies in France.

Top 21 Market Research Companies in France

1. Enov

• Website: enov.fr
• Ownership type: Private
• Headquarters: Villeurbanne, Auvergne-Rhône-Alpes, France
• Employee distribution: France 98%, Other 2%
• Founded year: 1994
• Headcount: 51-200
• LinkedIn: enov-research

Enov, founded in 1994 and based in Villeurbanne, Auvergne-Rhône-Alpes, France, is a marketing consultancy that specializes in market research and innovation studies. With a workforce of approximately 184 employees, the company operates primarily in France, focusing on sectors such as automotive, finance, retail, beauty, and telecommunications. Enov offers a range of services, including consumer insights, customer experience studies, and brand communication strategies. Their approach helps businesses adapt to market changes and enhance their offerings. Recently, Enov expanded its capabilities by acquiring Metis International, an agency specializing in strategic studies, which strengthens their position in the international market. This move reflects their commitment to innovation and responsiveness to evolving market demands.

2. CSA (Institut d'Etudes)

• Website: csa.eu
• Ownership type: Private
• Headquarters: Puteaux, Île-De-France, France
• Employee distribution: France 97%, United States (USA) 3%
• Founded year: 1983
• Headcount: 51-200
• LinkedIn: institutcsa

CSA (Institut d'Etudes), founded in 1983 and based in Puteaux, Île-De-France, is a private market research firm with a workforce of approximately 473 employees. The company specializes in consumer insights and data analytics, providing services that assist businesses and organizations in understanding market trends and consumer behavior. CSA employs a variety of methodologies to deliver actionable insights, which support clients in navigating market transformations. Their expertise spans multiple sectors, including telecommunications, media, retail, and luxury goods. CSA has also been proactive in adopting new technologies, as evidenced by their recent launch of Virtual Consumer, a digital twin of the consumer aimed at enhancing predictive marketing capabilities. This innovative approach reflects their commitment to staying relevant in a rapidly evolving market. CSA is a member of the ESOMAR network, which further underscores their engagement with global market research standards and practices.

3. Groupe Ifop

• Website: ifop.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 87%, China 8%, United States (USA) 2%, Other 2%
• Founded year: 1938
• Headcount: 51-200
• LinkedIn: ifop

Groupe Ifop, founded in 1938 and based in Paris, is a private market research firm that specializes in opinion polling and consumer insights. With a workforce of around 380 employees, the company operates primarily in France, with a small presence in China and the United States. Ifop provides comprehensive research services that help businesses and organizations understand market trends and consumer behavior. Their expertise spans various sectors, including marketing, social issues, and political polling. Ifop is known for its commitment to delivering tailored solutions that meet specific client needs, making it a valuable partner for those seeking to navigate the complexities of consumer preferences and societal trends. The firm regularly conducts studies and surveys, contributing to public discourse on important issues, such as political opinions and social attitudes.

4. Msm

• Website: junemarketing.fr
• Ownership type: Private
• Headquarters: Clichy, Île-De-France, France
• Employee distribution: France 33%, Pakistan 17%, India 17%, Other 33%
• Founded year: 1986
• Headcount: 11-50
• LinkedIn: msm_marketing

Msm, known as June Marketing, is a marketing research agency based in Clichy, Île-De-France, France. Founded in 1986, the company has carved out a niche in the marketing research sector by specializing in qualitative and quantitative studies. They assist businesses in various industries, including fast-moving consumer goods (FMCG), luxury, mobility, healthcare, and services, by providing insights that help enhance marketing strategies and understand consumer behavior. June Marketing prides itself on its innovative approach, offering consulting services that focus on market trends and consumer insights. The agency operates with a team of 11-50 employees and has a notable international footprint, conducting over 200 research missions each year. Their annual revenue stands at approximately 8 million euros, reflecting their active engagement in the market research industry.

5. OpinionWay

• Website: opinion-way.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 85%, Cote d'Ivoire (Ivory Coast) 9%, Morocco 3%, Other 2%
• Founded year: 2000
• Headcount: 51-200
• LinkedIn: opinionway

OpinionWay, founded in 2000 and based in Paris, is a private market research and consulting firm that specializes in opinion polling and marketing studies. With a workforce of approximately 177 employees, the company primarily operates in France, but also has a presence in Cote d'Ivoire, Morocco, and Poland. OpinionWay provides a comprehensive range of services aimed at understanding consumer behavior and public opinion. Their offerings include consumer satisfaction studies, brand analysis, political polling, and qualitative research. The firm has established itself as a trusted partner for businesses and organizations seeking insights into market trends and consumer preferences. OpinionWay has also been recognized for its innovative approaches, receiving awards for its work in consumer satisfaction and trend analysis at the Trophées Etudes & Innovations 2023. This recognition highlights their commitment to delivering impactful results and staying relevant in the competitive market research landscape.

6. SAD Marketing

• Website: sad-marketing.com
• Ownership type: Private
• Headquarters: Villeneuve-D'Ascq, Hauts-De-France, France
• Employee distribution: France 80%, United Arab Emirates 14%, Spain 6%
• Founded year: 1981
• Headcount: 11-50
• LinkedIn: sad-marketing

SAD Marketing, founded in 1981 and based in Villeneuve-D'Ascq, Hauts-De-France, France, is a private consulting firm that specializes in market research and data analysis. The company offers a range of services, including market studies, consumer insights, and predictive analytics, catering to various sectors such as retail, real estate, and health. With a workforce of 11-50 employees, SAD Marketing operates both in France and internationally, demonstrating its capability to serve clients across borders. The firm prides itself on leveraging advanced technology and data science to support strategic decision-making for its clients. They have conducted over 600 market studies annually, showcasing their active involvement in the industry. Their commitment to client satisfaction is reflected in a reported 98% satisfaction rate among clients. Additionally, SAD Marketing has developed innovative tools like SAD Interactive, a geomarketing platform that enhances their service offerings.

7. Immar

• Website: immar-intl.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: immar

Immar Research & Consultancy, based in Paris, has been operational since 1999. The firm specializes in consumer research, customer experience, data analytics, media intelligence, and opinion polling. With a team of around 132 employees, Immar has developed a reputation for delivering insights that help businesses navigate market trends and enhance customer satisfaction. Their services include analyzing consumer behavior, developing new products, and optimizing marketing campaigns. Immar also engages in continuous measurement and adaptation of media audience and societal trends, making them a valuable partner for organizations seeking to understand their market. The company has expanded its reach, particularly in Africa, where it conducts significant studies like the Africaleads barometer, which gauges the sentiments of opinion leaders across the continent. This focus on both local and international markets showcases their adaptability and expertise in the field of market research.

8. AVISO Conseil

• Website: aviso.fr
• Ownership type: Private
• Headquarters: Lyon, Auvergne-Rhône-Alpes, France
• Employee distribution: France 100%
• Founded year: 1969
• Headcount: 51-200
• LinkedIn: aviso-conseil

AVISO Conseil, based in Lyon, France, is a consulting firm established in 1969. The company specializes in market research and telemarketing services, providing businesses with critical insights into customer satisfaction and market behavior. Their expertise spans various sectors, including banking, insurance, and social housing. AVISO Conseil operates through two main divisions: the Pôle Etudes, which focuses on market studies, customer satisfaction, and strategic recommendations, and the Pôle Télémarketing, which emphasizes client acquisition and relationship management. With a dedicated team of professionals, AVISO Conseil ensures high-quality data collection and analysis, supporting clients in enhancing their marketing strategies and client interactions. The firm has maintained a strong presence in the French market, demonstrating a commitment to quality and client satisfaction.

9. Aaa Data

• Website: aaa-data.fr
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 89%, Brazil 4%, Spain 4%, Other 4%
• Founded year: 1959
• Headcount: 51-200
• LinkedIn: aaa-data

Aaa Data, founded in 1959 and based in Paris, is a private data analytics company with a workforce of approximately 84 employees. The firm specializes in providing market research and data solutions tailored to sectors such as automotive, insurance, and banking. Aaa Data offers a range of services, including customer acquisition strategies, market analysis, and data management tools. Their expertise lies in helping businesses optimize their operations and improve customer engagement through detailed market insights and analytics. The company has a strong presence in France, with a significant portion of its workforce located there, and it also operates in Brazil, Spain, and Portugal. Aaa Data's commitment to delivering customized solutions and its long-standing experience in the industry make it a notable player in the market research sector.

10. Harris Interactive France

• Website: harris-interactive.fr
• Ownership type: Corporate
• Headquarters: Vincennes, Île-De-France, France
• Latest funding: July 2014
• Founded year: 1995
• Headcount: 51-200
• LinkedIn: harris-interactive-france

Harris Interactive France, founded in 1995, is a market research and consulting firm based in Vincennes, Île-De-France. With a workforce of approximately 115 employees, the company specializes in providing insights and strategies to businesses and organizations. Their service offerings include market research, digital expertise, and consulting across various sectors, including automotive, finance, and healthcare. Harris Interactive employs innovative methodologies to help clients grasp consumer behavior and market trends. They have developed solutions like Harris 24, which allows clients to receive reliable answers within 24 hours, and Harris Communities, which facilitates ongoing engagement with consumer panels. Their commitment to adapting to the evolving needs of the market underscores their relevance in the industry.

11. Audirep

• Website: audirep.fr
• Ownership type: Private
• Headquarters: Boulogne-Billancourt, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: audirep

Audirep, based in Boulogne-Billancourt, Île-De-France, is a private marketing research firm that has been operational since 1995. The company specializes in customer satisfaction and market analysis, offering tailored solutions to businesses across multiple sectors. With a workforce of approximately 46 employees, Audirep prides itself on its ability to deliver actionable insights through both qualitative and quantitative research methods. Over the years, they have developed a reputation for their innovative approaches, including the use of digital tools for data collection and analysis. Their services range from market studies and customer feedback to mystery shopping and experience audits. Audirep has worked with a variety of clients, helping them navigate market dynamics and enhance customer experiences. The firm has not reported any funding, indicating a stable, self-sustained operation since its inception.

12. Tryom Marketing

• Website: tryom.com
• Ownership type: Private
• Headquarters: Lanester, Brittany, France
• Employee distribution: France 100%
• Founded year: 2002
• Headcount: 11-50
• LinkedIn: tryom-marketing

Tryom Marketing, based in Lanester, Brittany, France, is a market research and consulting firm that has been operational since 2002. With a team of approximately 39 employees, Tryom specializes in conducting market studies, thematic studies, and customer satisfaction surveys. The company caters to a variety of sectors, including banking, agriculture, tourism, and transportation, helping organizations understand market dynamics and enhance customer satisfaction through tailored research and analysis. Tryom prides itself on its commitment to quality, employing experienced professionals and maintaining a client-centric approach. They have built a reputation for reliability, serving over 100 clients each year and covering the entire French territory. Furthermore, Tryom is actively engaged in corporate social responsibility initiatives, aligning their operations with ethical standards and sustainable practices.

13. Regle De Trois Institut

• Website: regledetrois.fr
• Ownership type: Private
• Headquarters: Lille, Hauts-De-France, France
• Employee distribution: France 100%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: regle-de-trois-institut

Regle De Trois Institut, based in Lille, Hauts-De-France, France, is a private market research firm founded in 1995. With a team of around 20 employees, the company specializes in conducting a variety of studies, including satisfaction surveys, qualitative research, and multi-channel surveys. They cater to businesses across multiple sectors, offering insights that help clients understand customer behavior and market trends. The firm operates through a digital platform, Evidenc3, which allows clients to access research data and reports efficiently. Regle De Trois is known for its methodological rigor and innovative practices, making it a trusted partner for companies seeking effective and creative research solutions. Their commitment to quality and transparency is evident in their operations, ensuring that clients receive comprehensive and actionable insights.

14. Ldb Mica Research

• Website: ldb-micaresearch.com
• Ownership type: Private
• Headquarters: Arcueil, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 1980
• Headcount: 51-200
• LinkedIn: ldb-mica-research

Ldb Mica Research, based in Arcueil, Île-De-France, France, is a private market research institute founded in 1980. The company specializes in customer satisfaction studies and market analysis, catering to businesses in sectors such as automotive, consumer goods, and services. With a workforce of 51-200 employees, Ldb Mica Research employs both qualitative and quantitative research methods to deliver insights that help clients enhance customer experiences and make informed strategic decisions. The firm is recognized for its commitment to understanding the voice of the customer, providing tailored solutions that address specific business needs. Ldb Mica Research is a member of ESOMAR and holds ISO 9001 certification, underscoring its dedication to quality and professionalism in the market research field. The company has a significant international footprint, conducting 70% of its studies outside France, which positions it well in the global market research landscape.

15. Qualitest

• Website: qualitest.fr
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 71%, Brazil 10%, Argentina 10%, Other 10%
• Founded year: 1995
• Headcount: 11-50
• LinkedIn: quali-test

Qualitest is a market research and consulting agency based in Paris, France, founded in 1995. The company specializes in customer satisfaction and brand image studies, providing a variety of services such as surveys, mystery shopping, and data analysis. With a team of around 31 employees, Qualitest has built a reputation for helping businesses and organizations understand consumer perceptions and improve their strategies. Their clientele spans small and medium enterprises, large corporations, and public institutions across various sectors. Qualitest employs a multi-channel approach to data collection, utilizing online, telephone, and face-to-face methods. They have conducted over 1,400 studies and maintain a high client satisfaction rate of 99%. The company also engages in research and innovation, particularly in the health sector, showcasing their commitment to adapting to industry needs.

16. Strategir

• Website: strategir.com
• Ownership type: Private
• Headquarters: Bordeaux, Nouvelle-Aquitaine, France
• Employee distribution: France 92%, Germany 5%, China 3%
• Founded year: 1986
• Headcount: 51-200
• LinkedIn: strategir

Strategir, founded in 1986 and based in Bordeaux, France, is a marketing research company that specializes in consumer insights and product testing. With a workforce of approximately 122 employees, Strategir has built a reputation for helping businesses in the retail and consumer goods sectors enhance their market performance. The company employs a variety of research methodologies, combining qualitative and quantitative approaches to provide actionable insights. They focus on understanding consumer behavior, developing innovative offerings, and evaluating product potential through rigorous testing. Strategir also emphasizes the importance of sustainability in marketing, aligning their services with the growing consumer demand for responsible consumption. Their proprietary tools, such as the Market Shaker® for sales volume forecasting, showcase their commitment to integrating technology into market research. Strategir's international presence, with operations primarily in France and a network extending to Germany and China, further solidifies their position in the market research industry.

17. Brainvalue

• Website: brainvalue.com
• Ownership type: Corporate
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 92%, China 5%, United States (USA) 3%
• Latest funding: April 2023
• Founded year: 2003
• Headcount: 11-50
• LinkedIn: brain-value

Brainvalue, founded in 2003 and based in Paris, is a marketing research agency that specializes in both qualitative and quantitative studies. The firm assists brands in understanding consumer insights and market trends, which are crucial for informed marketing strategies. Their clientele primarily includes businesses in the beauty, luxury, and consumer goods sectors, indicating a strong focus on industries that require nuanced understanding of consumer behavior. Brainvalue employs innovative research methodologies, combining various approaches to meet the specific challenges faced by their clients. The company has a significant presence in France, with a smaller footprint in China and the United States, reflecting their international reach. Their team is composed of experts in strategic planning, ensuring that the insights generated are actionable and relevant to their clients' needs.

18. Scaning

• Website: scaning.fr
• Ownership type: Private
• Headquarters: Rennes, Brittany, France
• Employee distribution: France 100%
• Founded year: 2010
• Headcount: 1-10
• LinkedIn: scaning

Scaning, founded in 1999 and based in Rennes, Brittany, France, is a market research company that specializes in qualitative and quantitative studies. With a dedicated team of professionals, Scaning provides tailored services to businesses and organizations across various sectors, including beauty, technology, and tourism. The company emphasizes the importance of understanding consumer behavior and preferences, which is central to their research approach. They offer a range of methodologies, including focus groups, interviews, and surveys, both online and offline. Scaning has developed a network of 250 investigators in France and collaborates with international partners to conduct studies worldwide. Their commitment to quality and relevance in data collection positions them as a valuable player in the market research industry.

19. Elabe

• Website: elabe.fr
• Ownership type: Private
• Headquarters: Levallois-Perret, Île-De-France, France
• Employee distribution: France 100%
• Founded year: 2015
• Headcount: 11-50
• LinkedIn: elabe

Elabe is a consulting firm based in Levallois-Perret, Île-De-France, France, founded in 2015. The company specializes in market research and strategic communication, offering a range of studies and analyses designed to help businesses and organizations grasp public opinion and enhance their communication strategies. With a team of approximately 34 employees, Elabe has carved out a niche in the market research industry, focusing on providing data-driven insights that inform decision-making. Their clientele includes significant corporations and institutions, which underscores their relevance and expertise in the field. Elabe's approach combines creativity with data analysis, ensuring that their recommendations are both innovative and grounded in empirical evidence. They also engage in ongoing projects and studies, such as political barometers and public opinion surveys, which keep them at the forefront of current issues affecting society.

20. Sociovision

• Website: sociovision.com
• Ownership type: Corporate
• Headquarters: Paris, Île-De-France, France
• Latest funding: July 2018
• Founded year: 1954
• Headcount: 11-50
• LinkedIn: sociovision

Sociovision, based in Paris, Île-De-France, is a consulting firm that has been active in the market research sector since its founding in 1954. With a team of 18 employees, the firm specializes in providing strategic insights and market research services that help businesses understand societal trends and consumer behavior. Their offerings include trend analysis, scenario development, and strategic segmentation, which are designed to assist clients in navigating the complexities of market dynamics. Sociovision has developed a reputation for its in-depth understanding of contemporary societies, supported by historical data collected annually in France and globally. The firm is also known for its observatories that track emerging trends across various regions, including Europe, North America, and Asia. In 2018, Sociovision became part of the Ifop group, further enhancing its research capabilities and market presence. This affiliation allows them to leverage a broader range of resources and expertise in the field of market research.

21. Dataxis

• Website: dataxis.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: Germany 41%, Mauritius 37%, Argentina 11%, Other 11%
• Founded year: 2000
• Headcount: 11-50
• LinkedIn: dataxis

Dataxis, founded in 2000 and based in Paris, France, is a market research firm that specializes in the media, telecom, and advertising sectors. With a team of around 46 employees, the company provides in-depth market intelligence and analytics to help businesses navigate the complexities of consumer behavior and market trends. Dataxis offers a range of services, including consumer surveys, white papers, and event management, aimed at equipping clients with the insights needed for strategic decision-making. They monitor over 50 markets and 200 countries, tracking more than 4,000 players, including smaller Tier 2 and Tier 3 companies. This extensive coverage allows Dataxis to deliver granular and accurate data, making them a valuable resource for companies looking to understand the dynamics of the media and telecom industries.

Market Research Insights: Key Companies in France

Company	Headquarter	Size	Founded	Ownership
Enov	Villeurbanne, Auvergne-Rhône-Alpes, France	51-200	1994	Private
CSA (Institut d'Etudes)	Puteaux, Île-De-France, France	51-200	1983	Private
Groupe Ifop	Paris, Île-De-France, France	51-200	1938	Private
Msm	Clichy, Île-De-France, France	11-50	1986	Private
OpinionWay	Paris, Île-De-France, France	51-200	2000	Private
SAD Marketing	Villeneuve-D'Ascq, Hauts-De-France, France	11-50	1981	Private
Immar	Paris, Île-De-France, France	11-50	1999	Private
AVISO Conseil	Lyon, Auvergne-Rhône-Alpes, France	51-200	1969	Private
Aaa Data	Paris, Île-De-France, France	51-200	1959	Private
Harris Interactive France	Vincennes, Île-De-France, France	51-200	1995	Corporate
Audirep	Boulogne-Billancourt, Île-De-France, France	11-50	1995	Private
Tryom Marketing	Lanester, Brittany, France	11-50	2002	Private
Regle De Trois Institut	Lille, Hauts-De-France, France	11-50	1995	Private
Ldb Mica Research	Arcueil, Île-De-France, France	51-200	1980	Private
Qualitest	Paris, Île-De-France, France	11-50	1995	Private
Strategir	Bordeaux, Nouvelle-Aquitaine, France	51-200	1986	Private
Brainvalue	Paris, Île-De-France, France	11-50	2003	Corporate
Scaning	Rennes, Brittany, France	1-10	2010	Private
Elabe	Levallois-Perret, Île-De-France, France	11-50	2015	Private
Sociovision	Paris, Île-De-France, France	11-50	1954	Corporate
Dataxis	Paris, Île-De-France, France	11-50	2000	Private

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