The ethnic beauty products industry focuses on creating cosmetics and personal care items tailored to specific skin tones and textures, addressing the needs of underrepresented demographics. Brands in this field range from established companies to emerging ventures, offering innovative products, including makeup and skincare. Recent trends highlight a growing demand for inclusivity and authenticity in beauty, pushing brands to diversify their portfolios and improve accessibility. Additionally, the industry is witnessing increased investment, signaling strong consumer interest and market potential. The rise of e-commerce further strengthens market reach, allowing brands to connect directly with customers across the globe.

In this sector, companies vary in size and specialization, with many founded within the last two decades, reflecting a new era of beauty. Notable brands like Fenty Beauty and SheaMoisture focus on inclusivity, while smaller firms emphasize representation within niche markets. The companies listed operate primarily from the United States and a few global locations, showcasing their international reach. Their products include cosmetics, skincare, and haircare tailored specifically for persons of color, solidifying their commitment to meeting the needs of underrepresented consumers.

Continue reading to learn about the top ethnic beauty products companies.

Top 21 Ethnic Beauty Products Companies

1. Fenty Beauty

• Website: fentybeauty.com
• Ownership type: Private
• Headquarters: Cincinnati, Ohio, United States (USA)
• Employee distribution: United States (USA) 32%, United Kingdom (UK) 23%, France 15%, Other 30%
• Founded year: 2014
• Headcount: 1001-5000
• LinkedIn: fenty-beauty

Fenty Beauty, established in 2014 and headquartered in Cincinnati, Ohio, is a beauty brand founded by the renowned artist Rihanna. The company offers a comprehensive range of products, including cosmetics, skincare, haircare, and fragrances. Fenty Beauty is particularly noted for its commitment to inclusivity, providing high-quality formulations that cater to all skin tones and hair types. The brand operates primarily through its online platform, ensuring a seamless shopping experience for its customers. Fenty Beauty has made significant strides in the beauty industry by addressing the needs of underrepresented consumers, and its innovative approach has garnered a loyal following. The brand's success is reflected in its strong market presence and ongoing relevance in the beauty sector.

2. Juvia's Place LLC

• Website: juviasplace.com
• Ownership type: Private
• Headquarters: Secaucus, New Jersey, United States (USA)
• Employee distribution: United States (USA) 83%, France 17%
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: juvia-s-place-llc

Juvia's Place LLC, based in Secaucus, New Jersey, is a cosmetics brand that specializes in high-quality makeup and skincare products. Since its inception in 2015, the company has focused on creating vibrant and colorful products tailored for various skin tones, particularly those of people of color. Their extensive product line includes eyeshadow palettes, foundations, lipsticks, and skincare items, all designed to empower beauty enthusiasts. Juvia's Place has gained a loyal following due to its commitment to inclusivity and representation in the beauty industry. The brand's online presence allows customers to easily access the latest beauty trends and products, further solidifying its relevance in the market.

3. Sacha Cosmetics Limited

• Website: sachacosmetics.com
• Ownership type: Private
• Headquarters: Freeport, Couva-Tabaquite-Talparo Regional Corporation, Trinidad and Tobago
• Employee distribution: Trinidad and Tobago 81%, Colombia 9%, Panama 9%
• Founded year: 1979
• Headcount: 51-200
• LinkedIn: sacha-cosmetics

Sacha Cosmetics Limited, founded in 1979 and based in Freeport, Trinidad and Tobago, is a cosmetics brand that specializes in makeup products tailored for exotic skin tones. The company offers a wide array of products, including setting powders, foundations, eyeliners, and skincare items, all designed to enhance the beauty of individuals with rich melanin. Sacha Cosmetics has established itself as a go-to brand for customers seeking beauty solutions that cater to their unique skin tones. The company operates an online store, allowing customers to purchase products directly, and has a significant presence in the Caribbean and Latin American markets. With a workforce of around 74 employees, Sacha Cosmetics continues to innovate and expand its offerings to meet the needs of its clientele.

4. Johnson Publishing Company, LLC

• Website: fashionfair.com
• Ownership type: Corporate
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: $1.9M, November 2019
• Founded year: 1942
• Headcount: 11-50
• LinkedIn: johnson-publishing-company

Johnson Publishing Company, LLC, based in Chicago, Illinois, is the parent company of Fashion Fair Cosmetics, a brand that specializes in makeup products tailored for women of color. Established in 1942, the company has been a pioneer in the beauty industry, particularly known for its commitment to enhancing the beauty of deeper skin tones. Fashion Fair offers a variety of products, including lipsticks, foundations, and serums, all designed to meet the specific needs of its target audience. The brand emphasizes quality and inclusivity, with a product line that reflects the unique undertones of darker skin. In November 2019, the company secured $1.85 million in funding, which underscores its relevance and potential for growth in the beauty market. This financial backing supports its mission to innovate and expand its offerings in the ethnic beauty segment.

5. thirteen lune

• Website: thirteenlune.com
• Ownership type: Corporate
• Headquarters: Los Angeles, California, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: December 2024
• Founded year: 2020
• Headcount: 11-50
• LinkedIn: thirteen-lune

Thirteen Lune is a beauty retailer based in Los Angeles, California, established in 2020. The company specializes in offering a wide range of beauty products, with a particular emphasis on Black and Brown owned brands. Their product offerings include skincare, makeup, haircare, and wellness items, all aimed at consumers looking for inclusive beauty options. Thirteen Lune operates primarily through its e-commerce platform, which not only provides a curated shopping experience but also promotes representation within the beauty industry. The company has made a significant impact by highlighting BIPOC brands and ensuring that 90% of their offerings are from BIPOC founders. This commitment to inclusivity and representation positions Thirteen Lune as a notable player in the beauty sector.

6. Blk/opl

• Website: blackopalbeauty.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 62%, South Africa 38%
• Latest funding: $6.0M, May 2019
• Founded year: 1994
• Headcount: 1-10
• LinkedIn: black-opal-cosmetics

Blk/opl, operating under the name Black Opal, is a Chicago-based beauty brand that has been in the industry since 1994. The company focuses on creating cosmetics and skincare products tailored for women of color, ensuring that their offerings meet the unique needs of this demographic. Black Opal's product range includes foundations, concealers, powders, and skincare solutions, all designed to enhance the natural beauty of deeper skin tones. The brand prides itself on its commitment to quality, with products that are both dermatologist-approved and cruelty-free. In 2019, Black Opal secured $6 million in funding, which underscores investor confidence in its growth potential and market relevance. The company primarily sells its products directly to consumers through its online platform, making it accessible to a wide audience.

7. black|Up

• Website: blackup.com
• Ownership type: Private
• Headquarters: Paris, Île-De-France, France
• Employee distribution: France 50%, South Africa 25%, United States (USA) 12%, Other 12%
• Founded year: 1999
• Headcount: 11-50
• LinkedIn: black-up

black|Up is a Paris-based cosmetics brand founded in 1999, dedicated to creating makeup products specifically for tan to dark skin tones. The company offers a comprehensive range of products, including complexion, eye, and lip cosmetics, alongside skincare and haircare items. With a focus on high-quality formulations, black|Up aims to meet the unique beauty needs of its customers. The brand has a significant presence in various countries, including France, South Africa, the United States, and the United Kingdom, and its products are available in over 100 retail locations, including well-known beauty retailers like Sephora. black|Up also emphasizes its commitment to vegan beauty, reflecting a growing trend in the cosmetics industry towards ethical and sustainable practices. The company has not reported any funding, indicating it operates independently in the market.

8. Fashion Fair

• Website: shop.fashionfair.com
• Ownership type: Private
• Headquarters: Chicago, Illinois, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1973
• Headcount: 1-10
• LinkedIn: fashion-fair-llc

Fashion Fair Cosmetics, based in Chicago, Illinois, is a private cosmetics brand founded in 1973. The company specializes in makeup products designed specifically for deeper skin tones, offering a variety of items including lipsticks, foundations, and skincare products. Fashion Fair aims to provide quality cosmetics that celebrate the beauty of individuals with deeper skin tones, addressing a significant gap in the beauty market. The brand operates an online store, allowing customers to purchase directly from their website. With a workforce of around 27 employees, Fashion Fair has maintained its focus on creating innovative makeup formulas that amplify individual beauty. The company is also recognized for its commitment to being black-owned, vegan, and cruelty-free, further solidifying its relevance in the ethnic beauty products category.

9. The Lip Bar Inc.

• Website: thelipbar.com
• Ownership type: Venture Capital
• Headquarters: Detroit, Michigan, United States (USA)
• Employee distribution: United States (USA) 100%
• Latest funding: November 2023
• Founded year: 2012
• Headcount: 11-50
• LinkedIn: the-lip-bar

The Lip Bar Inc., based in Detroit, Michigan, is a beauty brand that specializes in vegan and cruelty-free cosmetics. Founded in 2012, the company has carved out a niche in the beauty industry by offering a wide array of products, including lipsticks, skincare, and makeup tailored for various skin tones. The Lip Bar is particularly focused on providing high-quality beauty solutions for women of color, ensuring that their products meet the specific needs of this demographic. The brand operates primarily through its online store, making its products accessible to a broad audience. The Lip Bar has gained recognition for its innovative approach to beauty, emphasizing non-toxic ingredients and a commitment to ethical practices. Their marketing initiatives, such as the HBCU Collection, reflect a deep connection to cultural identity and community engagement, further enhancing their position in the beauty market.

10. Milani Cosmetics

• Website: milanicosmetics.com
• Ownership type: Private Equity
• Headquarters: Culver City, California, United States (USA)
• Employee distribution: United States (USA) 93%, Taiwan 2%, Australia 2%, Other 2%
• Latest funding: May 2018
• Founded year: 2001
• Headcount: 51-200
• LinkedIn: milani-cosmetics

Milani Cosmetics, founded in 2001 and based in Culver City, California, is a private equity-owned cosmetics brand that specializes in a wide array of makeup products, including those for the face, eyes, and lips. The company is dedicated to offering high-quality beauty solutions that are also affordable, making them accessible to a broad audience. Milani's commitment to inclusivity is evident in their product lines, which are designed to cater to various skin tones and preferences. They operate primarily through their online store, allowing them to reach a wide customer base. Milani has built a reputation for being cruelty-free, which resonates with a growing segment of consumers who prioritize ethical considerations in their purchasing decisions. The brand has not reported any recent funding, indicating a stable operational status since its last funding round in 2018.

11. Colourette

• Website: colourette.ph
• Ownership type: Venture Capital
• Headquarters: Quezon City, Metro Manila, Philippines
• Employee distribution: Philippines 100%
• Latest funding: Seed, $2.0M, July 2024
• Founded year: 2015
• Headcount: 51-200
• LinkedIn: colourette

Colourette Cosmetics, founded in 2015 and based in Quezon City, Metro Manila, is a cosmetics brand that specializes in multi-use makeup products tailored for the Filipino lifestyle. The company prides itself on being a proudly Filipino brand, aiming to empower local consumers by ensuring they see themselves represented in beauty products. Colourette offers a wide range of cruelty-free and vegan beauty items, including skin tints, lip balms, and highlighters, all designed with the unique needs of Filipino skin tones in mind. The brand operates primarily through its online store, making its products accessible to a broad audience. Recently, Colourette secured $2 million in seed funding, reflecting its growth trajectory and the increasing interest in its offerings. The founder, Nina Ellaine Dizon, remains actively involved in product development, ensuring that the brand stays true to its mission of inclusivity and representation in the beauty industry.

12. Mood Beauty

• Website: moodbeautyonline.com
• Ownership type: Private
• Headquarters: London, England, United Kingdom (UK)
• Employee distribution: Nigeria 50%, Spain 50%
• Founded year: 2018
• Headcount: 11-50
• LinkedIn: mood-beauty

Mood Beauty is a cosmetics brand based in London, England, founded in 2018. The company specializes in vibrant makeup products that draw inspiration from African culture. Their product range includes eyeshadow palettes and highlighters, designed for both makeup enthusiasts and professional artists. Mood Beauty emphasizes the richness of African colors and textures, aiming to provide high-quality cosmetics that resonate with their cultural roots. The brand operates primarily online, offering promotional discounts and free shipping on bundle deals, which enhances accessibility for customers. With a small team of 24 employees, the company has a unique employee distribution, with half based in Nigeria and the other half in Spain, reflecting its international reach and cultural ties.

13. Ever Bilena Cosmetics Inc.

• Website: everbilena.com.ph
• Ownership type: Private
• Headquarters: Caloocan, Metro Manila, Philippines
• Employee distribution: Philippines 97%, Cyprus 3%
• Founded year: 1983
• Headcount: 1001-5000
• LinkedIn: ever-bilena-cosmetics-inc-

Ever Bilena Cosmetics Inc. is a prominent cosmetics brand based in Caloocan, Metro Manila, Philippines. Founded in 1983, the company has established itself as a key player in the beauty and personal care industry, primarily catering to Filipinas. With a workforce of around 388 employees, Ever Bilena operates with a mission to make beauty accessible and affordable without compromising on quality. The company offers a wide range of products, including cosmetics, skincare, and grooming items, through various brands such as Ever Bilena, Careline, and Hello Glow. Their commitment to quality is evident in their product formulations, which are designed to meet the needs of their target market. Ever Bilena has also been recognized for its contributions to the industry, receiving multiple awards over the years. The company has a strong presence in retail and direct selling, further solidifying its position in the market. Ever Bilena's focus on empowering individuals to express their beauty aligns with the ethos of ethnic beauty products, making it a relevant player in this category.

14. Fae Beauty

• Website: faebeauty.in
• Ownership type: Private
• Headquarters: Mumbai, Maharashtra, India
• Employee distribution: India 93%, Nigeria 7%
• Founded year: 2019
• Headcount: 11-50
• LinkedIn: fae-beauty

Fae Beauty, based in Mumbai, Maharashtra, India, is a private beauty brand established in 2019. The company specializes in inclusive makeup and skincare products tailored for Indian skin tones. With a team of 27 employees, Fae Beauty has carved out a niche in the beauty industry by offering a range of products that include lip glosses, lip liners, and skincare items. The brand emphasizes authenticity and representation, aiming to provide quality beauty solutions for consumers who often feel overlooked by mainstream beauty brands. Fae Beauty's products are developed with a focus on the unique needs of Indian skin, ensuring that they perform well in warm climates and provide excellent color payoff. The company has not reported any funding, indicating a self-sustained growth model. Fae Beauty's commitment to listening to its customers and creating products that reflect their desires further solidifies its position in the beauty market.

15. CCRC Cosmetics

• Website: ccrc-cosmetics.cm
• Ownership type: Private
• Headquarters: Douala, Littoral, Cameroon
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: ccrc-cosmetics

CCRC Cosmetics, established in 2013 and based in Douala, Cameroon, is a private cosmetics manufacturer dedicated to creating beauty and skincare products specifically designed for black and mixed skin types. The company focuses on providing effective solutions for various skin imperfections, catering to women aged 18 to 50. CCRC Cosmetics emphasizes quality and innovation, utilizing advanced technology and adhering to hygiene standards in their production processes. Their product range includes brightening and hydrating skincare lines, with a commitment to using bio-origin ingredients. CCRC Cosmetics aims to expand its presence across Africa, aspiring to improve the beauty capital of African women while contributing to local economic development by creating job opportunities.

16. Florasis

• Website: florasis.com
• Ownership type: Private
• Headquarters: Hangzhou, Zhejiang, China
• Employee distribution: China 62%, United States (USA) 11%, Canada 7%, Other 20%
• Founded year: 2017
• Headcount: 1001-5000
• LinkedIn: florasis-yige

Florasis, established in 2017 in Hangzhou, Zhejiang, China, is a cosmetics brand that specializes in beauty and skincare products. The company offers a range of makeup items, including eyeshadows, lipsticks, and skincare solutions, all designed to appeal to consumers who appreciate quality and cultural aesthetics. Florasis operates primarily through its online store, providing direct access to its products. The brand is known for its unique approach, merging traditional Chinese beauty wisdom with modern technology, which has garnered attention in the beauty industry. In recent years, Florasis has expanded its reach internationally, opening pop-up stores in locations such as Tokyo and Paris, showcasing its commitment to promoting C-Beauty globally. The company has not reported any funding, indicating a self-sustained growth model.

17. SheaMoisture

• Website: sheamoisture.com
• Ownership type: Private
• Headquarters: Englewood Cliffs, New Jersey, United States (USA)
• Employee distribution: United States (USA) 100%
• Founded year: 1992
• Headcount: 201-500
• LinkedIn: sundial-brands-llc

SheaMoisture, founded in 1992 and based in Englewood Cliffs, New Jersey, is a beauty brand that specializes in natural, paraben-free products for hair, body, and skincare. The company caters primarily to consumers with textured hair and melanin-rich skin, offering a wide range of personal care products that are available both online and in retail stores. SheaMoisture is committed to ethical sourcing, particularly through its fair trade shea butter supply chain, which has positively impacted over 53,000 West African women. The brand also reinvests 1% of its net sales into community initiatives, demonstrating a strong commitment to social responsibility. Additionally, SheaMoisture is a certified B Corporation, reflecting its dedication to balancing profit and purpose. Their recent initiatives, such as the Next Black Millionaires Fund, further illustrate their role in promoting Black entrepreneurship and supporting underserved communities in the beauty industry.

18. PT Implora Sukses Abadi

• Website: implora.co.id
• Ownership type: Private
• Headquarters: Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 2006
• Headcount: 501-1000
• LinkedIn: ptimplorasuksesabadi

PT Implora Sukses Abadi, established in 2006, is an Indonesian cosmetics brand known for its wide array of beauty and personal care products. The company offers a comprehensive selection that includes makeup, skincare, and personal care items, all designed with a focus on affordability and quality. Implora Cosmetics aims to cater to the beauty needs of women across various skin tones, promoting the idea that beauty should be accessible to all. They operate through both online and offline sales channels, ensuring that their products reach a broad audience. The brand's commitment to inclusivity is reflected in its product offerings, which are designed to empower women and enhance their everyday beauty routines.

19. Cantik Alami Sehat

• Website: kamicantik.com
• Ownership type: Private
• Headquarters: Cengkareng, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 2021
• Headcount: 51-200
• LinkedIn: kamicantik

Cantik Alami Sehat, established in 2021 and based in Cengkareng, Jakarta, Indonesia, is a private beauty company dedicated to crafting inclusive beauty products. With a workforce of 51-200 employees, the company aims to empower individuals by promoting self-expression and confidence through its skincare and makeup solutions. Their product line is designed to cater to a variety of skin tones and textures, reflecting a commitment to breaking conventional beauty standards. The company emphasizes ethical and sustainable practices in its operations, ensuring that each product not only enhances external beauty but also nurtures the inner self. Cantik Alami Sehat is actively involved in reshaping perceptions of beauty, making it a notable player in the industry.

20. PT. Luxury Cantika Indonesia (Luxcrime)

• Website: luxcrime.com
• Ownership type: Private
• Headquarters: South Jakarta, Jakarta, Indonesia
• Employee distribution: Indonesia 100%
• Founded year: 2015
• Headcount: 1-10
• LinkedIn: pt-luxury-cantika-indonesia-luxcrime

PT. Luxury Cantika Indonesia, known as Luxcrime, is a cosmetics brand based in South Jakarta, Indonesia. Founded in 2015, the company specializes in skincare and beauty products that draw inspiration from the beauty of Indonesian women. Luxcrime offers a wide array of makeup items tailored to various skin tones and types, ensuring that their products meet the needs of their target market. The brand operates primarily through an online store, making it accessible to a broad audience. With a dedicated team of approximately 69 employees, Luxcrime is focused on delivering high-quality beauty solutions that resonate with local consumers. The company has not reported any funding, indicating a self-sustained growth model thus far.

21. Zaron Group of Cosmetics

• Website: zaroncosmetics.com
• Ownership type: Private
• Headquarters: Lagos, Lagos, Nigeria
• Employee distribution: Nigeria 95%, United Kingdom (UK) 5%
• Founded year: 2011
• Headcount: 51-200
• LinkedIn: zaron-cosmetics

Zaron Group of Cosmetics, established in 2011, is a private cosmetics company located in Lagos, Nigeria. With a workforce of approximately 109 employees, Zaron specializes in a wide array of makeup and skincare products designed to meet the beauty needs of its customers. Their offerings include eyeliners, foundations, and various skincare creams, with a particular focus on products suitable for darker skin tones. The company operates primarily through an online store, facilitating easy access for consumers to browse and purchase their products. Zaron's dedication to enhancing beauty for its target demographic positions it as a significant player in the ethnic beauty market, addressing gaps often left by larger brands.

Ethnic Beauty Products Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Fenty Beauty	Cincinnati, Ohio, United States (USA)	1001-5000	2014	Private
Juvia's Place LLC	Secaucus, New Jersey, United States (USA)	1-10	2015	Private
Sacha Cosmetics Limited	Freeport, Couva-Tabaquite-Talparo Regional Corporation, Trinidad and Tobago	51-200	1979	Private
Johnson Publishing Company, LLC	Chicago, Illinois, United States (USA)	11-50	1942	Corporate
thirteen lune	Los Angeles, California, United States (USA)	11-50	2020	Corporate
Blk/opl	Chicago, Illinois, United States (USA)	1-10	1994	Private
black|Up	Paris, Île-De-France, France	11-50	1999	Private
Fashion Fair	Chicago, Illinois, United States (USA)	1-10	1973	Private
The Lip Bar Inc.	Detroit, Michigan, United States (USA)	11-50	2012	Venture Capital
Milani Cosmetics	Culver City, California, United States (USA)	51-200	2001	Private Equity
Colourette	Quezon City, Metro Manila, Philippines	51-200	2015	Venture Capital
Mood Beauty	London, England, United Kingdom (UK)	11-50	2018	Private
Ever Bilena Cosmetics Inc.	Caloocan, Metro Manila, Philippines	1001-5000	1983	Private
Fae Beauty	Mumbai, Maharashtra, India	11-50	2019	Private
CCRC Cosmetics	Douala, Littoral, Cameroon	51-200	2013	Private
Florasis	Hangzhou, Zhejiang, China	1001-5000	2017	Private
SheaMoisture	Englewood Cliffs, New Jersey, United States (USA)	201-500	1992	Private
PT Implora Sukses Abadi	Indonesia	501-1000	2006	Private
Cantik Alami Sehat	Cengkareng, Jakarta, Indonesia	51-200	2021	Private
PT. Luxury Cantika Indonesia (Luxcrime)	South Jakarta, Jakarta, Indonesia	1-10	2015	Private
Zaron Group of Cosmetics	Lagos, Lagos, Nigeria	51-200	2011	Private

Want to Find More Ethnic Beauty Products Companies?

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