Customer relationship management (CRM) software companies focus on developing solutions that facilitate better communication and relationships between businesses and their clients. These companies vary in size and capability, offering products ranging from simple contact management platforms to complex systems that integrate sales, marketing, and customer service. The industry is increasingly embracing artificial intelligence and data analytics, enabling more personalized customer interactions and streamlined operations. With the growing emphasis on customer experience, the CRM market is projected to expand as organizations seek tools that foster deeper engagements and revenue growth.

The companies listed vary in size from small startups to larger firms, mainly headquartered in the United States, Norway, and India. Established between 1990 and 2014, they specialize in an array of CRM solutions, including sales automation, marketing workflow, and customer support systems. Many of these firms have also attracted venture capital or private equity investments, indicating their growth potential. Noteworthy examples include well-known names like Insightly, SugarCRM, and Zoho, each tailored to specific business needs and client types.

Read on to discover the premier customer relationship management software companies.

Top 21 Customer Relationship Management Software Companies

1. Insightly CRM by Unbounce

• Website: insightly.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 70%, Canada 30%
• Latest funding: July 2024
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: insightly

Insightly CRM by Unbounce is a software company based in San Francisco, California, specializing in customer relationship management solutions. Founded in 2009, Insightly has developed a modern CRM platform designed to assist businesses in managing customer relationships, marketing efforts, and service operations. The company targets a range of clients, including startups, small to mid-sized businesses, and larger enterprises, providing tools that help streamline processes and improve customer engagement. Insightly's offerings include CRM, marketing automation, and service management, all integrated into a single platform. This integration allows users to manage customer interactions seamlessly and gain insights across various functions. The company has built a reputation for its user-friendly interface and robust features, which include pipeline management, lead tracking, and workflow automation. Insightly's focus on industries such as finance, healthcare, and eCommerce highlights its adaptability and commitment to meeting the specific needs of its clients. With a workforce of around 98 employees, Insightly continues to operate actively in the technology sector, emphasizing its relevance in the CRM industry.

2. SugarCRM

• Website: sugarcrm.com
• Ownership type: Private Equity
• Headquarters: San Francisco, California, United States (USA)
• Employee distribution: United States (USA) 50%, Romania 13%, United Kingdom (UK) 9%, Other 28%
• Latest funding: August 2018
• Founded year: 2004
• Headcount: 501-1000
• LinkedIn: sugarcrm

SugarCRM, based in San Francisco, California, is a technology firm that specializes in customer relationship management (CRM) software solutions. Established in 2004, the company has developed a suite of products designed to enhance customer engagement and streamline sales processes. Their offerings include Sugar Sell for sales automation, Sugar Market for marketing automation, and Sugar Serve for customer service. SugarCRM primarily targets businesses in sectors such as manufacturing, financial services, and IT, providing tailored solutions that address specific industry challenges. The company operates on a Software as a Service (SaaS) model, allowing clients to access their tools and services online. With a workforce of around 581 employees, SugarCRM has a global presence, with significant operations in the United States, Romania, the United Kingdom, Germany, and Australia. Their focus on integrating advanced technologies like AI and machine learning into their platform positions them well in the evolving CRM landscape.

3. SuperOffice

• Website: superoffice.com
• Ownership type: Private Equity
• Headquarters: Oslo, Oslo, Norway
• Employee distribution: Norway 38%, Lithuania 16%, Netherlands 11%, Other 35%
• Latest funding: April 2020
• Founded year: 1990
• Headcount: 201-500
• LinkedIn: superoffice-as

SuperOffice, based in Oslo, Norway, is a private equity-owned company that specializes in customer relationship management software. With a workforce of approximately 313 employees, SuperOffice has been operational since 1990, catering primarily to the European market. The company offers a comprehensive suite of CRM solutions designed to streamline processes in sales, marketing, and customer service. Their platform is tailored to meet the needs of various industries, including construction, finance, and retail, showcasing their adaptability and understanding of sector-specific requirements. SuperOffice emphasizes user-driven simplicity and customization, allowing businesses to tailor the software to their unique workflows. Their commitment to integrating AI into their CRM solutions further positions them as a forward-thinking player in the industry, enhancing the efficiency of customer interactions and data management.

4. Nimble

• Website: nimble.com
• Ownership type: Venture Capital
• Headquarters: Santa Monica, California, United States (USA)
• Employee distribution: United States (USA) 32%, Ukraine 21%, Pakistan 11%, Other 35%
• Latest funding: Series A, $9.0M, March 2017
• Founded year: 2008
• Headcount: 11-50
• LinkedIn: nimblecrm

Nimble, founded in 2008 and based in Santa Monica, California, is a customer relationship management software provider that specializes in tools for relationship management, sales, and marketing automation. The company primarily serves small to medium-sized businesses, helping them improve their customer engagement processes and lead generation efforts. Nimble's software is designed to integrate seamlessly with widely used platforms such as Microsoft and Google, enhancing its functionality for teams. With a workforce of around 63 employees, Nimble has established itself as a player in the CRM industry, focusing on simplifying contact management and automating outreach. The company has raised $9 million in funding, with its last round occurring in March 2017, which reflects a level of investor interest and belief in its potential. Nimble's emphasis on relationship management and its innovative features, such as social profile matching and automated workflows, position it as a relevant option for businesses looking to enhance their CRM capabilities.

5. Apptivo Inc

• Website: apptivo.com
• Ownership type: Private
• Headquarters: Fremont, California, United States (USA)
• Employee distribution: India 93%, United States (USA) 7%
• Founded year: 2009
• Headcount: 201-500
• LinkedIn: apptivo

Apptivo Inc, founded in 2009 and based in Fremont, California, is a private software company that specializes in business management solutions. The company provides a robust suite of applications, including CRM, help desk, field service, and campaign management tools. Apptivo serves over 200,000 businesses globally, helping them streamline operations and improve customer relationships through its customizable and user-friendly software. The company has a significant workforce, with a majority of its employees based in India, reflecting a strategic approach to resource allocation. Apptivo's software is designed to be adaptable, allowing businesses to tailor the platform to their specific needs. This flexibility, combined with a strong emphasis on customer support, positions Apptivo as a noteworthy player in the CRM industry.

6. Creatio

• Website: creatio.com
• Ownership type: Private Equity
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: Ukraine 37%, Poland 28%, United States (USA) 17%, Other 19%
• Latest funding: $200.0M, June 2024
• Founded year: 2014
• Headcount: 501-1000
• LinkedIn: creatioglobal

Creatio, based in Boston, Massachusetts, is a software company that specializes in no-code solutions for automating workflows and managing customer relationships. Founded in 2014, the company has quickly made a name for itself in the CRM industry by providing tools that enable businesses to streamline processes and enhance customer engagement. With a workforce of approximately 927 employees, Creatio has a significant presence in various countries, including Ukraine and Poland. The company has recently raised $200 million in funding, reflecting strong investor interest in its innovative approach to CRM and workflow automation. Creatio's platform is designed to cater to a wide range of industries, including banking, insurance, and telecommunications, allowing organizations to tailor their customer relationship strategies effectively. Their commitment to no-code solutions empowers users to create and modify applications without needing extensive programming knowledge, making it an attractive option for businesses looking to improve their customer interactions.

7. Vtiger CRM

• Website: vtiger.com
• Ownership type: Private
• Headquarters: Bengaluru, Karnataka, India
• Employee distribution: India 97%, Other 3%
• Founded year: 2004
• Headcount: 51-200
• LinkedIn: vtiger

Vtiger CRM, based in Bengaluru, Karnataka, India, is a private technology company that specializes in customer relationship management software solutions. Established in 2004, Vtiger has developed a robust platform that integrates essential functions such as sales automation, marketing, and customer support. The company serves a variety of industries, helping organizations streamline their processes and enhance customer engagement. Vtiger's offerings include a low-code platform, extensive integrations with over 500 applications, and advanced features powered by artificial intelligence. Their commitment to open-source software reflects a dedication to community and flexibility, allowing businesses to customize their CRM experience. Vtiger has garnered recognition in the industry, being named in the Gartner Magic Quadrant for Sales Force Automation for six consecutive years, which underscores their ongoing relevance and impact in the CRM sector.

8. Pardot

• Website: pardot.com
• Ownership type: Corporate
• Headquarters: Atlanta, Georgia, United States (USA)
• Employee distribution: United States (USA) 92%, India 8%
• Latest funding: $95.5M, October 2012
• Founded year: 2007
• Headcount: 1001-5000
• LinkedIn: pardot

Pardot, originally founded in 2007 and later acquired by Salesforce in 2013, operates under the umbrella of Salesforce's Marketing Cloud. The company specializes in marketing automation solutions that help businesses streamline their marketing efforts and improve customer engagement. Pardot offers tools for lead generation, nurturing, and scoring, enabling organizations to connect with customers effectively across various channels. Its integration with Salesforce allows for a seamless flow of data between sales and marketing teams, enhancing collaboration and efficiency. With a workforce primarily based in the United States, Pardot continues to evolve its offerings to meet the changing needs of businesses in a competitive market.

9. amoCRM

• Website: amocrm.com
• Ownership type: Corporate
• Headquarters: San Francisco, California, United States (USA)
• Latest funding: November 2016
• Founded year: 2009
• Headcount: 51-200
• LinkedIn: amocrm

amoCRM is a technology firm based in San Francisco, California, that specializes in customer relationship management software. Founded in 2009, the company has developed a suite of tools designed to assist businesses in managing customer interactions effectively. By streamlining customer management processes, amoCRM aims to improve engagement and foster better relationships between businesses and their clients. The company serves a variety of industries, showcasing its ability to adapt its solutions to meet different business needs. With a workforce of approximately 159 employees, amoCRM maintains a solid operational presence in the CRM market.

10. Zoho

• Website: zoho.com
• Ownership type: Private
• Headquarters: Chennai, Tamil Nadu, India
• Employee distribution: India 96%, Other 4%
• Founded year: 1996
• Headcount: 10001+
• LinkedIn: zohocorp

Zoho Corporation, founded in 1996 and headquartered in Chennai, Tamil Nadu, India, is a private technology company that specializes in providing a comprehensive suite of software solutions tailored for businesses of all sizes. With over 26,000 employees, Zoho has established itself as a significant player in the software industry, offering products that include CRM, accounting, HR management, and project management tools. Their CRM platform is particularly noteworthy, designed to empower customer-facing teams with features that enhance operational efficiency and customer engagement. Operating on a subscription-based SaaS model, Zoho allows businesses to access its software easily, promoting flexibility and scalability. The company prides itself on its commitment to customer privacy, stating that it does not sell user data or rely on advertising-based revenue models. This focus on trust and customer-first philosophy has helped Zoho build a loyal customer base across various sectors.

11. bpm'online

• Website: bpmonline.com
• Ownership type: Private
• Headquarters: Boston, Massachusetts, United States (USA)
• Employee distribution: India 50%, Australia 50%
• Founded year: 2002
• Headcount: 501-1000
• LinkedIn: bpmonline

bpm'online, now operating under the name Creatio, is a software company based in Boston, Massachusetts. Founded in 2002, the company specializes in a no-code platform designed for automating workflows and managing customer relationships. Creatio's offerings are tailored to enhance operational efficiency and customer engagement across various sectors, including banking, insurance, and telecommunications. The platform allows organizations to streamline their processes without requiring extensive coding knowledge, making it accessible to a wider range of users. Creatio has gained recognition in the industry, being positioned as a Visionary in the Forrester Wave for Low-Code Platforms and receiving accolades in the Gartner Magic Quadrant for its CRM solutions. This recognition underscores their commitment to innovation and effectiveness in the CRM market.

12. Salesforce.org

• Website: salesforce.org
• Ownership type: Private
• Headquarters: San Francisco, California, United States (USA)
• Latest funding: $300.0M, April 2019
• Founded year: 2000
• Headcount: 201-500
• LinkedIn: salesforce-com-foundation

Salesforce.org, founded in 2000 and based in San Francisco, California, is a technology company that specializes in customer relationship management solutions. The company provides a range of products, including Commerce Cloud, Service Cloud, and Experience Cloud, which are designed to enhance digital commerce capabilities and improve customer relationships. With a workforce of approximately 984 employees, Salesforce.org serves various businesses looking to streamline operations and engage customers more effectively. The company has received significant funding, totaling $300 million in April 2019, which underscores its growth potential and commitment to innovation in the CRM space. Salesforce.org's solutions leverage AI-driven insights and integrated platforms, making them a valuable resource for businesses aiming to optimize customer interactions and drive revenue growth.

13. Kustomer

• Website: kustomer.com
• Ownership type: Venture Capital
• Headquarters: Millburn, New Jersey, United States (USA)
• Employee distribution: United States (USA) 99%, Other 1%
• Latest funding: $60.0M, May 2023
• Founded year: 2015
• Headcount: 201-500
• LinkedIn: kustomer

Kustomer, based in Millburn, New Jersey, is a customer service software provider that specializes in a comprehensive CRM platform aimed at enhancing customer engagement and support. Founded in 2015, Kustomer has carved out a niche in the customer service sector by offering AI-powered tools, omnichannel support, and automation solutions. Their platform is designed to streamline customer interactions, making it easier for businesses to manage and respond to customer inquiries across various channels. Kustomer serves a range of industries, helping organizations improve their customer service operations and overall efficiency. The company has recently secured $60 million in funding as of May 2023, which underscores its growth potential and commitment to innovation in the customer service technology space.

14. Agile CRM by Mantra

• Website: agilecrm.com
• Ownership type: Private
• Headquarters: Dallas, Texas, United States (USA)
• Employee distribution: India 93%, United States (USA) 7%
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: agile-crm

Agile CRM by Mantra, founded in 2013 and based in Dallas, Texas, is a private company that specializes in customer relationship management software. The firm primarily targets small to medium-sized businesses, offering a robust cloud-based platform designed to enhance sales, marketing, and customer service operations. Agile CRM provides a wide array of features, including contact management, lead scoring, email marketing, and project management, all aimed at improving customer interactions and operational efficiency. The company has established a significant presence in the CRM market, serving over 15,000 customers. With a workforce predominantly based in India, Agile CRM continues to innovate and expand its offerings, including the introduction of Kong.ai, a self-training AI bot, which reflects its commitment to integrating advanced technology into its services.

15. Act Today

• Website: acttoday.com.au
• Ownership type: Family Owned
• Headquarters: Perth, Western Australia, Australia
• Employee distribution: Australia 65%, United States (USA) 18%, New Zealand 18%
• Founded year: 1992
• Headcount: 11-50
• LinkedIn: act-today

Act Today, based in Perth, Western Australia, is a family-owned CRM consulting company founded in 1992. The firm specializes in providing Act! CRM solutions and services tailored to the needs of small and medium-sized businesses across Australia and New Zealand. With a team of Act! Certified consultants, Act Today offers a comprehensive suite of services, including CRM implementation, training, and ongoing support. Their approach emphasizes understanding client needs to deliver customized solutions that enhance customer relationship management. Act Today has built a reputation for its local support and expertise, helping businesses effectively manage their customer interactions and drive growth. The company has not reported any funding, indicating it operates independently without external financial backing.

16. Pipedrive

• Website: pipedrive.com
• Ownership type: Private Equity
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Estonia 50%, Portugal 23%, Germany 6%, Other 21%
• Latest funding: $1.5B, November 2020
• Founded year: 2010
• Headcount: 501-1000
• LinkedIn: pipedrive

Pipedrive is a customer relationship management (CRM) software provider based in New York, New York, with a significant portion of its workforce located in Estonia and Portugal. Founded in 2010, the company specializes in sales management tools designed to help businesses optimize their sales processes. Pipedrive offers features such as lead tracking, email marketing, and project management, catering primarily to small and medium-sized enterprises. The platform operates on a subscription model, providing software as a service (SaaS) to its users. Pipedrive has gained traction in the industry, with over 100,000 companies utilizing its services globally. The company received a notable funding amount of $1.5 billion in November 2020, reflecting strong investor interest and confidence in its business model and growth trajectory. Pipedrive continues to innovate, incorporating AI capabilities to enhance user experience and sales effectiveness, solidifying its position in the CRM market.

17. RetailCRM

• Website: retailcrm.ru
• Ownership type: Venture Capital
• Headquarters: Moscow, Moscow, Russia
• Employee distribution: Russia 89%, Italy 6%, Portugal 6%
• Latest funding: Series A, $600,000, July 2015
• Founded year: 2013
• Headcount: 51-200
• LinkedIn: retailcrm

RetailCRM, founded in 2013 and based in Moscow, Russia, is a customer relationship management software provider that specializes in solutions tailored for the retail and eCommerce industries. The company offers a comprehensive suite of services, including marketing automation, customer relationship management, and loyalty programs. RetailCRM aims to help businesses optimize their sales processes and improve customer engagement through innovative software solutions. With a workforce of around 36 employees and a strong focus on the Russian market, RetailCRM has successfully attracted over 16,000 clients, processing millions of orders monthly. The company has also secured funding, with a notable Series A round in 2015, which has likely contributed to its growth and development in the competitive CRM landscape.

18. Datorama, a Salesforce Company

• Website: datorama.com
• Ownership type: Corporate
• Headquarters: New York, New York, United States (USA)
• Employee distribution: Israel 69%, United States (USA) 17%, Japan 4%, Other 10%
• Latest funding: $800.0M, July 2018
• Founded year: 2012
• Headcount: 501-1000
• LinkedIn: datorama

Datorama, a Salesforce Company, specializes in marketing analytics and data integration solutions. Founded in 2012 and headquartered in New York, Datorama offers a platform that connects and analyzes marketing data from various sources, enabling businesses to gain a unified view of their marketing performance. This capability is crucial for organizations looking to optimize their customer engagement strategies. As part of Salesforce, Datorama leverages advanced AI and data analytics to help clients make informed decisions and drive growth. The company has received substantial funding, amounting to $800 million, which underscores its potential and commitment to innovation in the marketing technology sector.

19. Method CRM

• Website: method.me
• Ownership type: Venture Capital
• Headquarters: Toronto, Ontario, Canada
• Employee distribution: Canada 100%
• Latest funding: Series A, $1.5M, November 2015
• Founded year: 2010
• Headcount: 51-200
• LinkedIn: method-integration

Method CRM, founded in 2010 and based in Toronto, Ontario, Canada, is a technology company that offers a customizable customer relationship management solution specifically designed for small businesses using QuickBooks and Xero. The software enhances customer relationship management through automation and integration, allowing businesses to streamline their sales processes and improve customer interactions. Method CRM primarily serves small businesses across various sectors, including manufacturing and distribution. The company has received venture capital funding, with a notable Series A round in 2015, which underscores its growth potential and commitment to innovation in the CRM space. Method CRM's focus on customization and integration with popular accounting platforms positions it as a relevant player in the CRM industry, catering to the unique needs of small businesses.

20. SuperOffice Norge AS

• Website: superoffice.no
• Ownership type: Private
• Headquarters: Oslo, Oslo, Norway
• Founded year: 1990
• Headcount: 11-50
• LinkedIn: superoffice-no

SuperOffice Norge AS, based in Oslo, Norway, is a technology firm that specializes in Customer Relationship Management (CRM) solutions. Established in 1990, the company has developed a robust CRM platform designed to enhance sales, marketing, and customer service for businesses across various sectors. Their software solutions are tailored to help organizations manage customer relationships effectively, streamline processes, and drive growth. SuperOffice offers a range of products, including tools for sales management, marketing automation, and customer service, all aimed at improving productivity and fostering long-term customer relationships. The company has built a solid reputation in the European market, serving thousands of businesses and adapting its offerings to meet the unique needs of different industries. Their commitment to innovation is evident in their recent advancements in AI and marketing automation, positioning them as a relevant player in the CRM software space.

21. SuperOffice Deutschland

• Website: superoffice.de
• Ownership type: Private
• Headquarters: Dortmund, North Rhine-Westphalia, Germany
• Founded year: 1994
• Headcount: 201-500
• LinkedIn: superoffice-gmbh

SuperOffice Deutschland, based in Dortmund, North Rhine-Westphalia, has been a player in the customer relationship management software industry since its inception in 1994. The company specializes in providing CRM solutions that cater to the needs of businesses across various sectors, including construction, public services, real estate, manufacturing, retail, finance, and IT. Their product suite includes tools for sales, marketing, and customer service, all designed to improve customer interactions and enhance operational efficiency. SuperOffice is dedicated to helping organizations build sustainable relationships with their clients, leveraging technology to optimize processes and increase customer satisfaction. The company has a strong presence in Europe, with thousands of businesses relying on their software to manage customer relationships effectively. SuperOffice also emphasizes the integration of artificial intelligence into their CRM solutions, showcasing their commitment to innovation and responsiveness to market demands.

Customer Relationship Management Software Insights: Key Companies

Company	Headquarter	Size	Founded	Ownership
Insightly CRM by Unbounce	San Francisco, California, United States (USA)	51-200	2009	Corporate
SugarCRM	San Francisco, California, United States (USA)	501-1000	2004	Private Equity
SuperOffice	Oslo, Oslo, Norway	201-500	1990	Private Equity
Nimble	Santa Monica, California, United States (USA)	11-50	2008	Venture Capital
Apptivo Inc	Fremont, California, United States (USA)	201-500	2009	Private
Creatio	Boston, Massachusetts, United States (USA)	501-1000	2014	Private Equity
Vtiger CRM	Bengaluru, Karnataka, India	51-200	2004	Private
Pardot	Atlanta, Georgia, United States (USA)	1001-5000	2007	Corporate
amoCRM	San Francisco, California, United States (USA)	51-200	2009	Corporate
Zoho	Chennai, Tamil Nadu, India	10001+	1996	Private
bpm'online	Boston, Massachusetts, United States (USA)	501-1000	2002	Private
Salesforce.org	San Francisco, California, United States (USA)	201-500	2000	Private
Kustomer	Millburn, New Jersey, United States (USA)	201-500	2015	Venture Capital
Agile CRM by Mantra	Dallas, Texas, United States (USA)	51-200	2013	Private
Act Today	Perth, Western Australia, Australia	11-50	1992	Family Owned
Pipedrive	New York, New York, United States (USA)	501-1000	2010	Private Equity
RetailCRM	Moscow, Moscow, Russia	51-200	2013	Venture Capital
Datorama, a Salesforce Company	New York, New York, United States (USA)	501-1000	2012	Corporate
Method CRM	Toronto, Ontario, Canada	51-200	2010	Venture Capital
SuperOffice Norge AS	Oslo, Oslo, Norway	11-50	1990	Private
SuperOffice Deutschland	Dortmund, North Rhine-Westphalia, Germany	201-500	1994	Private

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