Top 21 Brand Management Companies
Top 21 Brand Management Companies
Brand management companies focus on fostering strong identities and cultivating connection between brands and their audiences. These firms assist in developing strategies related to brand perception, customer engagement, and market positioning. Services typically include brand strategy, design, and implementation, along with performance analytics. The industry is evolving, driven by technological innovations and consumer behavior shifts; companies increasingly leverage data to enhance brand effectiveness. As businesses strive to differentiate themselves in saturated markets, investment in brand management is seen as integral to driving growth and building loyalty, making this sector a vibrant hub for creativity and strategic thinking.
The companies featured in this list vary in size and specialization. Headquarters span major cities like New York, London, and San Francisco, exhibiting global reach. Founded between the 1960s and 2010, they offer broad expertise in brand strategy, design, and management. Many of these firms work internationally, serving sectors ranging from technology to healthcare, reflecting a contemporary understanding of branding’s vital role across industries. Each firms' approach taps into innovative tactics to address the challenges faced by brands today, contributing significantly to their clients' success.
Explore our detailed overview of the top brand management companies.
Top 21 Brand Management Companies
1. Interbrand
- Website: interbrand.com
- Ownership type: Corporate
- Headquarters: New York, New York, United States (USA)
- Employee distribution: United States (USA) 22%, United Kingdom (UK) 12%, South Korea 11%, Other 56%
- Latest funding: $108.0M, June 2022
- Founded year: 1974
- Headcount: 1001-5000
- LinkedIn: interbrand
Interbrand is a prominent branding consultancy based in New York City, founded in 1974. The company specializes in helping businesses enhance their brand value and improve customer experiences. Interbrand offers a wide range of services, including brand strategy, performance optimization, digital innovation, and customer experience design. They work with clients from various industries, providing insights and strategies that are informed by their global operations. Interbrand is known for its annual 'Best Global Brands' report, which evaluates and ranks the world's most valuable brands. In June 2022, Interbrand received $108 million in funding, reflecting investor confidence in their approach and services. With a workforce of around 928 employees, Interbrand operates in multiple countries, including the United States, the United Kingdom, South Korea, Germany, and China, showcasing their international reach and expertise in brand management.
2. Wolff Olins
- Website: wolffolins.com
- Ownership type: Corporate
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 61%, United States (USA) 36%, Other 4%
- Latest funding: June 2001
- Founded year: 1965
- Headcount: 51-200
- LinkedIn: wolff-olins
Wolff Olins is a global brand consultancy based in London, with additional offices in New York, San Francisco, and Los Angeles. Founded in 1965, the firm has carved out a niche in corporate identity and transformative branding. They assist clients in redefining their brand strategies and enhancing organizational culture, which is crucial in today's competitive market. Their team consists of strategists and designers who collaborate to create impactful branding solutions. Wolff Olins has worked with a range of notable clients, including Decathlon, Patreon, and GSK, showcasing their ability to adapt to various industries. Their services include brand strategy, visual identity, and culture development, all aimed at driving positive change within organizations.
3. Landor
- Website: landor.com
- Ownership type: Private
- Headquarters: San Francisco, California, United States (USA)
- Employee distribution: United Kingdom (UK) 21%, India 21%, United States (USA) 18%, Other 40%
- Founded year: 1941
- Headcount: 1001-5000
- LinkedIn: landorglobal
Landor is a branding agency based in San Francisco, California, founded in 1941. The company specializes in consulting, design, and customer experience services, helping businesses refine their brand strategies and identities. With a workforce of over 1,200 employees spread across 35 locations worldwide, Landor has a significant global footprint. They work with a variety of clients, including notable names like Nike and the Milan Symphony Orchestra, showcasing their versatility in handling different branding challenges. Their approach combines data-driven insights with creative design, aiming to create memorable customer experiences. As part of the WPP Group, Landor benefits from a broader network while maintaining its focus on brand transformation.
4. FutureBrand
- Website: futurebrand.com
- Ownership type: Private
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United States (USA) 28%, United Kingdom (UK) 20%, France 16%, Other 35%
- Founded year: 1999
- Headcount: 501-1000
- LinkedIn: futurebrand
FutureBrand is a branding agency based in London, UK, founded in 1999. With a workforce of around 586 employees, the company specializes in brand-led business transformation. They offer a comprehensive suite of services, including brand strategy, design, and management, aimed at enhancing brand perception and addressing market challenges. FutureBrand serves a wide array of industries, providing insights and creative solutions that foster brand growth. Their notable initiative, the FutureBrand Index, is an annual perception study that evaluates the world's largest brands, helping organizations understand the dynamics of brand success. This focus on research and measurement underscores their commitment to driving brand value for their clients.
5. Design Bridge and Partners
- Website: designbridge.com
- Ownership type: Corporate
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 29%, Netherlands 19%, Singapore 13%, Other 39%
- Latest funding: August 2017
- Founded year: 2018
- Headcount: 501-1000
- LinkedIn: superunion
Design Bridge and Partners is a brand design consultancy based in London, UK, founded in 2018. The company specializes in crafting impactful brand identities and strategies, catering to a wide range of clients from well-known brands to emerging startups. With a team of around 900 creative professionals spread across 17 studios worldwide, they leverage their expertise in brand strategy, engagement, and design systems to help clients enhance their market presence. Their work includes defining brand architecture, creating multi-sensory brand identities, and measuring brand effectiveness. The firm has garnered numerous awards, establishing itself as a recognized player in the brand design industry, although it has not reported any recent funding.
6. BrandActive
- Website: brandactive.com
- Ownership type: Private
- Headquarters: New York, New York, United States (USA)
- Employee distribution: Canada 86%, United States (USA) 14%
- Founded year: 1998
- Headcount: 51-200
- LinkedIn: brandactive
BrandActive, founded in 1998 and based in New York City, is a consulting firm that specializes in brand implementation and marketing operations. With a workforce of around 98 employees, the company has carved out a niche in assisting businesses, particularly in the healthcare and financial sectors, with their rebranding strategies. Their services include brand governance, process redesign, and measurement tracking, all aimed at enhancing operational efficiencies and optimizing brand management. Over the years, BrandActive has partnered with a range of clients, from Fortune 1000 companies to smaller enterprises, helping them navigate the complexities of brand changes due to mergers, acquisitions, or shifts in strategy. Their approach combines financial analysis with strategic planning, ensuring that clients can achieve their branding objectives while managing costs effectively. BrandActive's commitment to delivering tailored solutions has made them a notable player in the brand management industry.
7. MetaDesign
- Website: metadesign.com
- Ownership type: Family Owned
- Headquarters: Berlin, Berlin, Germany
- Employee distribution: Germany 77%, Switzerland 16%, China 6%, Other 1%
- Founded year: 1979
- Headcount: 201-500
- LinkedIn: metadesign
MetaDesign is a creative brand consultancy based in Berlin, Germany, with additional offices in cities like New York, San Francisco, and Zurich. Founded in 1979, the company specializes in crafting brand strategies and experiences that resonate with businesses and their audiences. Their team collaborates with organizations to tackle brand challenges, enhance brand identity, and create memorable user experiences. MetaDesign's services include brand strategy, brand creation, brand experience, and brand activation, which are tailored to meet the unique needs of their clients. They have worked with a range of clients, such as Cuisinart and Porsche, showcasing their ability to adapt to different market demands. The company operates under the umbrella of Publicis Groupe, which further solidifies its position in the industry. With a workforce of around 346 employees, MetaDesign continues to influence the branding landscape through innovative design and strategic consulting.
8. Branded
- Website: branded-agency.com
- Ownership type: Private
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 83%, United States (USA) 12%, Hong Kong S.A.R 3%, Other 2%
- Founded year: 2018
- Headcount: 201-500
- LinkedIn: branded_2
Branded is a branding agency based in London, UK, founded in 2018. With a workforce of approximately 180 employees, the agency specializes in brand creation and implementation. Their service offerings include brand strategy, visual identity, packaging design, and brand management, aimed at enhancing the market presence of their clients, which primarily consist of global brands and retailers. Branded has established itself as a significant player in the branding industry, evidenced by their impressive portfolio of over 350 awards. The agency prides itself on its ability to deliver creative solutions that are not only innovative but also efficient, ensuring that brands can navigate the complexities of a competitive market. Additionally, Branded is committed to sustainability and operates as a Certified B Corporation, aligning its business practices with social and environmental responsibility. This commitment further solidifies their position in the brand management sector, as they strive to create positive impacts alongside their branding efforts.
9. Brand Union
- Website: brandunion.com
- Ownership type: Corporate
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: China 35%, United Kingdom (UK) 21%, South Africa 13%, Other 31%
- Latest funding: October 1999
- Founded year: 1986
- Headcount: 201-500
- LinkedIn: brand-union-worldwide
Brand Union is a design and brand development studio founded in 1986, with a strong presence in the UK and beyond. The company specializes in creating business value through design, focusing on developing relevant brand assets that address the challenges posed by the evolving media landscape. With a commitment to hiring top talent, Brand Union fosters a collaborative environment that blends creativity with strategic insight. Their work is rooted in scientific principles and driven by insights, allowing them to craft emotionally resonant brand experiences. The firm operates globally, with a significant employee distribution across China, the UK, South Africa, the USA, and Sweden, showcasing their international reach and influence in the brand management industry.
10. DesignStudio
- Website: design.studio
- Ownership type: Private
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 33%, India 21%, United States (USA) 21%, Other 25%
- Founded year: 2009
- Headcount: 51-200
- LinkedIn: designstudio-london
DesignStudio is a branding and design agency founded in 2009, with offices in London, New York, and Sydney. The company specializes in crafting impactful brand identities and strategies tailored to the unique needs of businesses across various industries, including travel, technology, and sports. They pride themselves on a collaborative approach, working closely with clients to enhance their market presence. Their services range from brand strategy and visual identity to motion design. Noteworthy projects include their work with Airbnb to create a community-driven superbrand and their rebranding efforts for Borussia Dortmund, one of the world's most iconic football clubs. DesignStudio has also been recognized for its contributions to the industry, winning multiple awards at the Transform Awards Europe. The agency actively engages in nurturing new talent through partnerships and workshops, further solidifying its role in the branding sector.
11. Jung von Matt BRAND IDENTITY Schweiz
- Website: jvmbrandidentity.ch
- Ownership type: Family Owned
- Headquarters: Zurich, Zurich, Switzerland
- Employee distribution: Switzerland 80%, Germany 20%
- Founded year: 2011
- Headcount: 11-50
- LinkedIn: jung-von-matt-brand-identity
Jung von Matt BRAND IDENTITY Schweiz, based in Zurich, is a branding agency that specializes in the creation and management of brand identities for various businesses. Founded in 2011, the agency has built a reputation for its strategic approach to branding, focusing on the development of strong market presences for its clients. With a team of 15 employees, they provide services that include brand strategy, design, and management. Their portfolio features collaborations with a range of clients across different industries, including significant projects like the rebranding of the Swiss Post. This project involved modernizing the logo while respecting the brand's historical significance, showcasing their ability to blend tradition with contemporary design. The agency emphasizes the importance of understanding client needs and market dynamics, which is reflected in their agile and integrated approach to brand management. They are committed to creating unique brand experiences that resonate with target audiences, making them a relevant player in the branding industry.
12. Admind Branding & Communications
- Website: admindagency.com
- Ownership type: Private
- Headquarters: Kraków, Lesser Poland Voivodeship, Poland
- Employee distribution: Poland 80%, Netherlands 17%, Other 3%
- Founded year: 2010
- Headcount: 51-200
- LinkedIn: admindagency
Admind Branding & Communications is a branding agency based in Kraków, Poland, with a focus on brand strategy, design, management, and experience activation. Established in 2010, the agency has grown to employ approximately 200 professionals, primarily located in Poland and the Netherlands. Admind operates globally, delivering branding solutions that aim to enhance brand presence and drive growth for businesses and organizations. The agency has been recognized with over 30 prestigious industry awards, showcasing their expertise and innovation in branding. Their commitment to social impact is evident through their B Corp certification, which reflects their dedication to sustainability and ethical practices. Admind's services include comprehensive brand positioning, visual identity development, and brand experience activation, making them a significant player in the branding industry.
13. BrandingBusiness
- Website: brandingbusiness.com
- Ownership type: Private
- Headquarters: Irvine, California, United States (USA)
- Employee distribution: United States (USA) 80%, Argentina 20%
- Founded year: 1994
- Headcount: 11-50
- LinkedIn: brandingbusiness
BrandingBusiness, founded in 1994 and based in Irvine, California, is a branding agency that specializes in B2B branding strategies. With a team of 25 professionals, they focus on enhancing market presence for their clients through services such as brand research, strategy, identity, and engagement. Their clientele includes private equity firms and Fortune 100 companies, showcasing their ability to revitalize brands and drive sustainable growth. The agency prides itself on a senior-led model, ensuring that clients receive hands-on, strategic guidance from experienced professionals. Their work spans various industries, including healthcare, technology, and financial services, reflecting their adaptability and expertise in navigating complex branding challenges. BrandingBusiness has established a reputation for helping organizations articulate their brand narratives and achieve clarity in their market positioning, making them a significant player in the brand management field.
14. KOB - Keep on Branding (Global Corporate Branding Experts)
- Website: keeponbranding.com
- Ownership type: Private
- Headquarters: London, England, United Kingdom (UK)
- Founded year: 2018
- Headcount: 51-200
- LinkedIn: keep-on-branding
KOB - Keep on Branding, established in 2018 and based in London, is a branding agency that provides a full suite of branding and marketing services. The company focuses on brand design, development, and strategy, aiming to assist businesses in enhancing their market presence. KOB serves a mix of global and local brands, showcasing their ability to cater to various client needs. Their services include brand identity creation, digital marketing strategies, and brand experience design, which are crucial for businesses looking to strengthen their brand image. KOB operates with a team of branding experts who are dedicated to delivering innovative solutions tailored to their clients' objectives. The agency has not reported any funding, indicating a self-sustained growth model since its inception.
15. Matchstic
- Website: matchstic.com
- Ownership type: Private
- Headquarters: Atlanta, Georgia, United States (USA)
- Employee distribution: United States (USA) 100%
- Founded year: 2003
- Headcount: 11-50
- LinkedIn: matchstic
Matchstic is a branding agency based in Atlanta, Georgia, founded in 2003. With a team of 29 employees, they specialize in enhancing brand identity and relevance for organizations in growth mode. Their service offerings include brand audits, strategy development, visual identity design, and creative consulting. Matchstic has worked with a range of clients, from local businesses to well-known brands like UPS and Chick-fil-A, helping them navigate the complexities of brand evolution. The agency prides itself on a unique approach that emphasizes the importance of being 'radically relevant'—a concept they explore in their published book. Their commitment to fostering strong brand identities positions them as a significant player in the brand management industry.
16. Elmwood Brand Consultancy
- Website: elmwood.com
- Ownership type: Corporate
- Headquarters: London, England, United Kingdom (UK)
- Employee distribution: United Kingdom (UK) 48%, Singapore 26%, China 14%, Other 12%
- Latest funding: November 2021
- Founded year: 1977
- Headcount: 51-200
- LinkedIn: elmwood-brand-design
Elmwood Brand Consultancy, founded in 1977, is a design consultancy based in London, with additional offices in New York, Singapore, and Shanghai. The company specializes in brand strategy and identity, helping businesses navigate the complexities of modern markets. Elmwood's unique approach focuses on transforming cultural tensions into meaningful brand ideas, which allows them to create impactful strategies for their clients. Their services include packaging design, digital design, and consumer insights, all aimed at enhancing brand presence and recognition. Over the years, Elmwood has collaborated with a range of clients, from global giants like SONY and LEGO to healthcare and consumer goods companies. Their work has garnered industry recognition, including multiple shortlists in prestigious design awards, reflecting their commitment to excellence in brand management.
17. Longe Black
- Website: longeblack.com
- Ownership type: Family Owned
- Headquarters: Cairo, Cairo Governorate, Egypt
- Employee distribution: Egypt 100%
- Founded year: 2017
- Headcount: 51-200
- LinkedIn: longeblack
Longe Black is a family-owned branding agency based in Cairo, Egypt, founded in 2017. The company specializes in crafting unique brand identities and strategies tailored to the needs of businesses across various industries. Their services include visual identity design, brand management, and strategic planning, aimed at enhancing market presence and fostering connections with target audiences. Longe Black has worked with over 100 clients across 26 sectors, showcasing their ability to adapt to different market demands. Their portfolio includes projects in real estate, automotive, fashion, and more, reflecting their versatility in the branding space. The agency prides itself on delivering high-quality work that addresses specific brand challenges, making them a relevant player in the brand management industry.
18. Saffron Brand Consultants
- Website: saffron-consultants.com
- Ownership type: Private
- Headquarters: Madrid, Madrid, Spain
- Employee distribution: Spain 57%, United Kingdom (UK) 33%, Austria 4%, Other 6%
- Founded year: 2001
- Headcount: 51-200
- LinkedIn: saffron-brand-consultants
Saffron Brand Consultants is a branding consultancy based in Madrid, Spain, with additional offices in London, Vienna, and Istanbul. Established in 2001, the firm specializes in crafting memorable brand experiences that resonate with audiences. Their services include brand architecture, identity, and positioning, aimed at helping businesses enhance their market presence and foster customer loyalty. Saffron has collaborated with a range of clients, from technology giants like Meta to cultural institutions such as VRT, demonstrating their capability to adapt branding strategies to various sectors. The company emphasizes the importance of creating emotional connections and delivering consistent brand experiences across all customer touchpoints. With a team of around 160 employees, Saffron operates as an independent global consultancy, committed to innovation and excellence in brand management.
19. CBA Design
- Website: cba-design.com
- Ownership type: Private
- Headquarters: Aquitaine, Nouvelle-Aquitaine, France
- Employee distribution: France 44%, Brazil 31%, United States (USA) 7%, Other 19%
- Founded year: 1982
- Headcount: 201-500
- LinkedIn: cb%27a
CBA Design is a private design agency based in Aquitaine, Nouvelle-Aquitaine, France, founded in 1982. With a workforce of approximately 370 employees, the agency specializes in branding and design services. Their offerings include brand identity development, packaging design, and crafting brand experiences that resonate with consumers. CBA Design has established a significant presence in the industry, serving clients across various sectors and geographies. Their international footprint includes offices in major cities such as New York, São Paulo, and London, allowing them to cater to a global clientele. The agency is recognized for its innovative approach to brand strategy and has received accolades for its work, including awards for design excellence. CBA Design's commitment to enhancing market presence for businesses through engaging branding solutions underscores its relevance in the brand management field.
20. VSA Partners
- Website: vsapartners.com
- Ownership type: Private Equity
- Headquarters: Chicago, Illinois, United States (USA)
- Employee distribution: United States (USA) 97%, Kenya 3%
- Latest funding: January 2021
- Founded year: 1982
- Headcount: 51-200
- LinkedIn: vsa-partners
VSA Partners is a Chicago-based branding agency founded in 1982. With a team of approximately 134 employees, they specialize in brand consulting and design services. Their offerings include brand strategy, audience research, digital experiences, and design systems. VSA Partners collaborates with a variety of clients, from corporations to non-profit organizations, to enhance brand identity and market presence. Their portfolio showcases work with prominent clients such as Google, Sappi, and YWCA Chicago, highlighting their ability to tackle complex branding challenges. The agency is also committed to environmental and social sustainability, implementing initiatives that reduce their ecological footprint and promote ethical practices. This commitment reflects a broader trend in the industry, where brands are increasingly expected to demonstrate social responsibility.
21. Mildberry
- Website: mildberry.com
- Ownership type: Private
- Headquarters: Milan, Lombardy, Italy
- Employee distribution: Russia 58%, China 21%, Brazil 21%
- Founded year: 1999
- Headcount: 51-200
- LinkedIn: mildberry
Mildberry is a branding agency based in Milan, Italy, founded in 1999. The company specializes in brand development and design services, offering a comprehensive range of solutions that include brand strategy, visual identity, and customer experience management. With a global client base, Mildberry caters primarily to businesses looking to strengthen their brand presence in competitive markets. The agency operates with a decentralized team of experts, allowing for flexibility and adaptability in their approach. Their services cover various aspects of branding, from brand audits and market analysis to visual identity development and packaging design. Mildberry has established a notable presence in markets such as Russia, China, and Brazil, reflecting their capability to engage with diverse consumer bases. Their projects showcase a commitment to creating unique customer experiences, which is increasingly vital in today's fast-paced market.
Brand Management Insights: Key Companies
Company | Headquarter | Size | Founded | Ownership |
---|---|---|---|---|
Interbrand | New York, New York, United States (USA) | 1001-5000 | 1974 | Corporate |
Wolff Olins | London, England, United Kingdom (UK) | 51-200 | 1965 | Corporate |
Landor | San Francisco, California, United States (USA) | 1001-5000 | 1941 | Private |
FutureBrand | London, England, United Kingdom (UK) | 501-1000 | 1999 | Private |
Design Bridge and Partners | London, England, United Kingdom (UK) | 501-1000 | 2018 | Corporate |
BrandActive | New York, New York, United States (USA) | 51-200 | 1998 | Private |
MetaDesign | Berlin, Berlin, Germany | 201-500 | 1979 | Family Owned |
Branded | London, England, United Kingdom (UK) | 201-500 | 2018 | Private |
Brand Union | London, England, United Kingdom (UK) | 201-500 | 1986 | Corporate |
DesignStudio | London, England, United Kingdom (UK) | 51-200 | 2009 | Private |
Jung von Matt BRAND IDENTITY Schweiz | Zurich, Zurich, Switzerland | 11-50 | 2011 | Family Owned |
Admind Branding & Communications | Kraków, Lesser Poland Voivodeship, Poland | 51-200 | 2010 | Private |
BrandingBusiness | Irvine, California, United States (USA) | 11-50 | 1994 | Private |
KOB - Keep on Branding (Global Corporate Branding Experts) | London, England, United Kingdom (UK) | 51-200 | 2018 | Private |
Matchstic | Atlanta, Georgia, United States (USA) | 11-50 | 2003 | Private |
Elmwood Brand Consultancy | London, England, United Kingdom (UK) | 51-200 | 1977 | Corporate |
Longe Black | Cairo, Cairo Governorate, Egypt | 51-200 | 2017 | Family Owned |
Saffron Brand Consultants | Madrid, Madrid, Spain | 51-200 | 2001 | Private |
CBA Design | Aquitaine, Nouvelle-Aquitaine, France | 201-500 | 1982 | Private |
VSA Partners | Chicago, Illinois, United States (USA) | 51-200 | 1982 | Private Equity |
Mildberry | Milan, Lombardy, Italy | 51-200 | 1999 | Private |
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