The sports analytics industry in Europe combines data science with sports management to improve player performance, team strategies, and fan engagement. Companies within this industry offer a range of services, including performance tracking, data analysis, and software for both teams and individual athletes. Startups often focus on niche markets, utilizing technologies like AI and machine learning to extract actionable insights from vast amounts of data. As sports continue to embrace digital transformation, the demand for analytical solutions is expected to grow, leading to innovative partnerships and acquisitions within the industry.


The European sports analytics investment scene features a mix of 19 investors, ranging from venture capital firms to corporate entities. Based mainly in cities like London, Paris, and Stockholm, these investors vary in size from small teams to large firms. Founded over the last 40 years, they collectively facilitated over 520 investments in 2024, reflecting a robust interest in tech-driven sports solutions. The prominent focus on early-stage startups underscores a trend towards fostering innovation in how data impacts performance and business strategies within the sports sector.


Top 19 Sports Analytics Investors in Europe


1. Bpifrance French Tech Accélération


Bpifrance French Tech Accélération is a venture capital investor based in Paris, Île-De-France, France, founded in 2015. As a public entity and financial institution, Bpifrance supports entrepreneurs and businesses both in France and internationally, offering services such as direct funding, export credit insurance, and private equity investments. The institution aims to foster entrepreneurship and innovation through coaching and partnerships, helping businesses navigate growth and international expansion. Notably, Bpifrance has made significant investments in the sports analytics context, including a Series A investment in My Coach Football, which raised $7,506,611 in June 2019, focusing on sports training solutions. Additionally, Bpifrance has invested in other startups like Moments Lab, which raised $4,689,260 in a Seed Round in March 2021, further showcasing its engagement in innovative sectors that may intersect with sports analytics.


2. Enterprise Ireland


Enterprise Ireland is a public entity that serves as the Irish government's enterprise development agency, founded in 1998. It supports Irish businesses at all stages of their growth journey by providing funding, advisory services, and market access assistance. The agency focuses on helping companies scale and compete internationally across various industries, including technology and manufacturing. Notably, Enterprise Ireland has been involved in several funding rounds for Kitman Labs, an Irish sports science start-up that specializes in injury management and analytics for professional sports. The agency's investments in Kitman Labs include a pre-seed round of €475,000 in 2013, a Series A round of $4 million in 2014, and additional funding in subsequent years, totaling over $4.67 million. This involvement highlights Enterprise Ireland's commitment to supporting innovation in the sports analytics sector.


3. Kima Ventures

  • Website: kimaventures.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2010
  • Headcount: 1-10
  • Number of deals in 2024: 50
  • LinkedIn: kima-ventures

Kima Ventures is a venture capital firm based in Paris, Île-De-France, France, founded in 2010. The firm specializes in investing in early-stage startups across various sectors, backing two startups per week with financial support and mentorship to help them navigate initial challenges. Among their notable transactions, Kima Ventures has invested in SorareData, which focuses on sports data analytics, and ScorePlay, a B2B sports-tech SaaS company. They also invested in Pogoseat, a platform that enhances fan experiences at sporting events. These investments highlight Kima Ventures' engagement in the sports analytics industry, showcasing their commitment to supporting innovative solutions in this space.


4. Agoranov

  • Website: agoranov.com
  • Type: Corporate
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2000
  • Headcount: 11-50
  • Number of deals in 2024: 42
  • LinkedIn: agoranov

Agoranov is a startup incubator based in Paris, Île-De-France, France, founded in 2000. They specialize in supporting early-stage technology and science startups through personalized assistance, fully equipped facilities, and acceleration programs. Among their notable transactions, they have invested in SportsDynamics, a company focused on sports analytics, which raised funds in August 2020. Additionally, they have supported other startups like BodyCap and Mac Lloyd, which, while not exclusively in sports analytics, contribute to the broader landscape of technology and innovation. Their diverse portfolio and commitment to fostering growth in innovative sectors make them a significant player in the startup ecosystem.


5. Almi

  • Website: almi.se
  • Type: Venture Capital
  • Headquarters: Stockholm, Stockholm, Sweden
  • Founded year: 1994
  • Headcount: 201-500
  • Number of deals in 2024: 7
  • LinkedIn: almi-ab

Almi AB is a financial services company based in Stockholm, Sweden, founded in 1994. It specializes in providing loans, risk capital, and business development support to small and medium-sized enterprises (SMEs) in Sweden. Almi aims to enhance the growth and competitiveness of these businesses by offering tailored financial solutions and guidance. Among their notable transactions, Almi has invested in several companies within the sports analytics sector, including Spiideo, which focuses on video analysis for sports performance, Sportswik AB, a platform for sports data and analytics, and Racefox, which provides performance tracking solutions for athletes. These investments highlight Almi's commitment to supporting innovation in the sports analytics field, making them a significant player in this industry.


6. Seedcamp

  • Website: seedcamp.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2007
  • Headcount: 11-50
  • Number of deals in 2024: 40
  • LinkedIn: seedcamp_2

Seedcamp is a venture capital firm based in London, England, founded in 2007. The firm specializes in investing in early-stage startups across Europe, focusing on technology-driven companies that aim to innovate and grow. Seedcamp provides not only financial backing but also support in areas such as product-market fit and sales, leveraging a vast network of investors. Among their notable transactions in the sports analytics context, Seedcamp invested in Sportlyzer, a platform for sports team management, and SorareData, which tracks player performances. Additionally, they were involved in the funding of Sorare, a pioneering blockchain-based football game that integrates sports with technology. These investments highlight Seedcamp's commitment to supporting startups that are at the intersection of sports and analytics.


7. Crowdcube

  • Website: crowdcube.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2010
  • Headcount: 51-200
  • Number of deals in 2024: 3
  • LinkedIn: crowdcube-limited

Crowdcube is a London-based crowdfunding platform founded in 2010 that enables businesses to raise capital through equity investments. It connects startups and SMEs with potential investors, facilitating the funding process while promoting diversity and inclusion within its workforce. In recent years, Crowdcube has been involved in several transactions, notably with Body Rocket, a company focused on performance analytics for athletes. Body Rocket has successfully raised funds through multiple rounds of equity crowdfunding, including $370,730 in January 2021, $222,265 in November 2021, $574,648 in June 2022, and $85,736 in June 2023. These transactions highlight Crowdcube's active role in supporting companies within the sports analytics sector, making it a relevant investor in this space.


8. SoftBank Investment Advisers


SoftBank Investment Advisers, also known as the SoftBank Vision Fund, is a venture capital fund based in London, England, founded in 2017. The fund specializes in investing in technology-focused companies, particularly those innovating in artificial intelligence and data analytics. With a diverse portfolio, SoftBank has made significant investments in various sectors, including health tech and fintech. Notably, they have invested in WHOOP, which raised $200 million in Series F funding in 2021, focusing on performance tracking and analytics for athletes. Additionally, their investments in Fanatics, which raised substantial funds in multiple rounds, highlight their interest in the sports industry, particularly in areas that utilize data analytics for enhancing fan engagement and merchandise sales. These transactions reflect SoftBank's strategy of supporting growth-stage technology firms that are poised to disrupt traditional markets, including sports analytics.


9. LocalGlobe

  • Website: localglobe.vc
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2019
  • Headcount: 11-50
  • Number of deals in 2024: 15
  • LinkedIn: localglobe

LocalGlobe is a venture capital firm based in London, England, founded in 2019. The firm partners with exceptional founders and companies at various stages of growth, from pre-seed to scale-up and public markets. LocalGlobe provides venture capital funding and investment management services, focusing on supporting startups in navigating their growth challenges. Among their notable transactions, they invested in Victory League, which raised $4 million in a seed round in March 2024, indicating their interest in the sports analytics space. Additionally, they have invested in various technology companies, showcasing their broad investment strategy while still engaging with sectors like sports analytics.


10. Elaia

  • Website: elaia.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 2002
  • Headcount: 11-50
  • Number of deals in 2024: 23
  • LinkedIn: elaia-partners

Elaia is a venture capital firm based in Paris, Île-De-France, founded in 2002. The firm specializes in early-stage digital and deep tech investments, providing capital and strategic advisory services to ambitious tech entrepreneurs. Elaia has been actively involved in various sectors, including technology that intersects with sports analytics. Notably, they have invested in Moments Lab, which has raised significant funding across multiple rounds, indicating a strong growth trajectory. Additionally, their investment in Realytics, a leader in TV-digital convergence, highlights their interest in analytics that can enhance sports broadcasting and viewer engagement. Overall, Elaia's focus on innovative technologies positions them as a relevant player in the sports analytics landscape.


11. Mercia Asset Management PLC

  • Website: mercia.co.uk
  • Type: Venture Capital
  • Headquarters: Henley-In-Arden, England, United Kingdom (UK)
  • Founded year: 1982
  • Headcount: 51-200
  • Number of deals in 2024: 41
  • LinkedIn: mercia-asset-management

Mercia Asset Management PLC is an investment management firm based in Henley-In-Arden, England, specializing in venture capital, private equity, and debt financing to support the growth of UK businesses. Founded in 1982, Mercia focuses on ambitious startups and established companies, particularly in technology and innovation sectors. Among their notable transactions, they have invested in Soccer Manager, a UK-based soccer gaming company, where they led a funding round of £3 million in 2021, controlling 46.6% of the company post-investment. This funding is aimed at expanding into new markets and developing new products, showcasing their commitment to the sports sector. Additionally, they have previously invested in Coach Logic, which indicates further involvement in sports-related ventures. These transactions highlight Mercia's active role in supporting businesses that intersect with the sports industry, making them a relevant player in the sports analytics investment landscape.


12. Partech

  • Website: partechpartners.com
  • Type: Venture Capital
  • Headquarters: Paris, Île-De-France, France
  • Founded year: 1982
  • Headcount: 51-200
  • Number of deals in 2024: 24
  • LinkedIn: partech

Partech Partners is a venture capital firm founded in 1982, based in Paris, Île-De-France, France. The firm specializes in providing funding and support to startups across various sectors, particularly in technology. Partech focuses on helping founders navigate the challenges of scaling their businesses through investment and strategic advisory services. They operate globally, with a diverse portfolio of companies. Notably, Partech invested in Sorare, which raised $10 million in a seed round in July 2020. Sorare is a fantasy sports platform that leverages blockchain technology, allowing users to collect and trade officially licensed digital player cards. This investment highlights Partech's engagement in the sports analytics space, as Sorare utilizes data analytics to enhance its platform. Additionally, Partech has invested in CoachHub, a digital coaching platform, which, while not directly related to sports analytics, indicates their interest in technology-driven solutions that could intersect with sports performance and analytics in the future.


13. Wpp

  • Website: wpp.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 1985
  • Headcount: 10001+
  • Number of deals in 2024: 2
  • LinkedIn: wpp

WPP plc is a leading advertising and communications company based in London, England, founded in 1985. The firm provides a wide range of services, including advertising, public relations, media buying, and market research, serving various industries. WPP has made significant strides in the sports analytics domain through its acquisitions of companies like Two Circles, a UK-based sports marketing agency, which focuses on data-driven marketing strategies in sports. Additionally, WPP acquired Global Sportnet, further solidifying its presence in the sports analytics landscape. These transactions highlight WPP's commitment to integrating analytics into its marketing strategies, particularly in the sports sector, thereby enhancing brand visibility and consumer engagement.


14. Scottish Enterprise


Scottish Enterprise is a public entity established in 1991, dedicated to fostering economic development in Scotland. It provides a variety of services, including funding, business development advice, and support for innovation and exports. With a significant number of investments in 2024, Scottish Enterprise plays a crucial role in enhancing Scotland's economic landscape. Notably, it has been involved in funding Shot Scope, a company that specializes in golf shot-tracking and wearables, which raised substantial amounts in Series A and Series B funding rounds. These transactions highlight Scottish Enterprise's active participation in the sports analytics sector, particularly in supporting innovative technologies that enhance sports performance and analytics.


15. Maven Capital Partners

  • Website: mavencp.com
  • Type: Venture Capital
  • Headquarters: Glasgow, Scotland, United Kingdom (UK)
  • Founded year: 2009
  • Headcount: 51-200
  • Number of deals in 2024: 25
  • LinkedIn: maven-cp

Maven Capital Partners is a private equity firm based in Glasgow, Scotland, specializing in providing growth capital and investment solutions to small and mid-sized businesses across various sectors. Founded in 2009, the firm focuses on management buyouts and property development, helping clients unlock their potential and achieve significant growth. Maven serves a diverse range of industries, including technology and healthcare. Notably, they have made investments in the sports analytics space, such as a £775k investment in The Coaching Manual, a digital platform for football that supports coaching and player development. Additionally, they have invested in e.fundamentals, an eCommerce analytics company that, while not exclusively focused on sports, operates in a data-driven environment that can be relevant to sports analytics. These transactions highlight Maven's engagement in sectors that intersect with sports analytics, making them a noteworthy player in this investment category.


16. Force Over Mass

  • Website: fomcap.com
  • Type: Venture Capital
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2013
  • Headcount: 1-10
  • Number of deals in 2024: 7
  • LinkedIn: force-over-mass-capital

Force Over Mass is a venture capital firm based in London, England, founded in 2013. The firm specializes in backing technology founders and provides capital and strategic support to early-stage businesses, helping them navigate the challenges of scaling in a competitive environment. Their innovative approach aims to deliver superior returns to investors while supporting the growth of their portfolio companies. Notably, Force Over Mass has invested in several companies relevant to sports analytics, including SentientSports, which raised $380,000 in a seed round in September 2024. Other investments include ViewersLogic, Huq Industries, Tenzo, and Greendeck, all of which focus on data analytics and technology solutions that can be applied in various industries, including sports. This track record of supporting analytics-driven companies positions Force Over Mass as a relevant investor in the sports analytics sector.


17. Better Collective


Better Collective is a corporate investor based in Copenhagen, Denmark, founded in 2001. The company operates as a digital media entity specializing in sports and esports content, engaging sports fans and bettors through various content formats. Better Collective has made significant acquisitions to enhance its position in the sports betting media market, including the acquisition of RotoGrinders in 2019, which is known for its analytics and tools for daily fantasy sports. In 2021, they acquired The Action Network for $240 million, further strengthening their foothold in the US sports betting landscape, which also emphasizes analytics and data-driven insights. Additionally, their acquisition of Futbin, a leading esports company for FIFA games, showcases their interest in analytics within the esports domain. Overall, Better Collective's focus on performance-based marketing and community engagement, along with their strategic acquisitions, positions them as a relevant player in the sports analytics sector.


18. Portugal Ventures


Portugal Ventures is a venture capital firm based in Porto, Portugal, founded in 2012. The firm specializes in investing in startups with global ambitions, primarily located in Portugal. They provide capital and strategic support to help these startups grow and scale their operations. Portugal Ventures focuses on innovative projects across various sectors, including technology and health. Notably, they have been involved in several seed rounds, including investments in Hoopers, which raised funds in 2022 and 2024, indicating a potential interest in sports analytics. Additionally, they have invested in other startups like VideObserver and MindProber, although these do not directly relate to sports analytics. Overall, Portugal Ventures plays a crucial role in fostering entrepreneurship and economic development in Portugal, with a growing interest in sectors that may include sports analytics.


19. Seedrs

  • Website: seedrs.com
  • Type: Corporate
  • Headquarters: London, England, United Kingdom (UK)
  • Founded year: 2009
  • Headcount: 51-200
  • Number of deals in 2024: 2
  • LinkedIn: seedrs

Seedrs Limited (trading as Republic Europe) is a crowdfunding platform based in London, England, that connects investors with startups and businesses seeking capital. Founded in 2009, Seedrs offers equity crowdfunding, investment opportunities, and advisory services, catering to both individual investors and businesses. The platform facilitates access to early-stage investments and provides a marketplace for capital raising. Notably, Seedrs has been involved in several transactions relevant to the sports analytics industry, including Cricviz, which raised funds in 2015 and specializes in cricket analytics, and Fantasy Football Hub, which raised $948,243 in 2023 and provides tools for fantasy football players. These investments highlight Seedrs' role in supporting innovative companies within the sports analytics domain.



Sports Analytics Insights: Key Investors in Europe


InvestorHeadquarterSizeFoundedDeals 2024
Bpifrance French Tech AccélérationParis, Île-De-France, France1-102015198
Enterprise IrelandDublin, Dublin, Ireland501-1000199848
Kima VenturesParis, Île-De-France, France1-10201050
AgoranovParis, Île-De-France, France11-50200042
AlmiStockholm, Stockholm, Sweden201-50019947
SeedcampLondon, England, United Kingdom (UK)11-50200740
CrowdcubeLondon, England, United Kingdom (UK)51-20020103
SoftBank Investment AdvisersLondon, England, United Kingdom (UK)201-500201714
LocalGlobeLondon, England, United Kingdom (UK)11-50201915
ElaiaParis, Île-De-France, France11-50200223
Mercia Asset Management PLCHenley-In-Arden, England, United Kingdom (UK)51-200198241
PartechParis, Île-De-France, France51-200198224
WppLondon, England, United Kingdom (UK)10001+19852
Scottish EnterpriseGlasgow, Scotland, United Kingdom (UK)1001-5000199155
Maven Capital PartnersGlasgow, Scotland, United Kingdom (UK)51-200200925
Force Over MassLondon, England, United Kingdom (UK)1-1020137
Better CollectiveCopenhagen, Denmark1001-500020011
Portugal VenturesPorto, Porto, Portugal11-5020126
SeedrsLondon, England, United Kingdom (UK)51-20020092


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